49 Saatchi Saatchi jobs in the United Kingdom
Brand Strategy Manager
SO14 2AB Southampton, South East
£55000 Annually
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Posted 4 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished Brand Strategy Manager to lead their brand development initiatives. This is a critical, fully remote role based out of **Southampton, Hampshire, UK**, offering the opportunity to influence brand direction on a national scale. You will be responsible for developing and executing comprehensive brand strategies that drive consumer engagement, market share, and revenue growth. This involves deep market analysis, consumer insight generation, and cross-functional collaboration.
Key Responsibilities:
The ideal candidate will have a proven history of successful brand management within the FMCG industry, demonstrating a strong grasp of consumer behaviour and market dynamics. Excellent analytical, strategic thinking, and communication skills are paramount. This role offers significant autonomy and the chance to make a substantial impact on well-known brands, all while enjoying the flexibility of a remote work environment. Join our client and help shape the future of iconic consumer products.
Key Responsibilities:
- Develop and implement long-term brand strategies aligned with business objectives and market trends.
- Conduct in-depth market research and competitive analysis to identify growth opportunities and potential threats.
- Translate consumer insights into actionable brand plans and marketing campaigns.
- Oversee brand positioning, messaging, and visual identity across all touchpoints.
- Collaborate with marketing, sales, product development, and R&D teams to ensure consistent brand execution.
- Manage brand budgets and track the performance of brand initiatives against key metrics (KPIs).
- Lead the development of new product launches from a brand perspective.
- Identify and nurture strategic partnerships to enhance brand visibility and reach.
- Mentor and guide junior brand management team members.
- Present brand strategies and performance updates to senior leadership.
The ideal candidate will have a proven history of successful brand management within the FMCG industry, demonstrating a strong grasp of consumer behaviour and market dynamics. Excellent analytical, strategic thinking, and communication skills are paramount. This role offers significant autonomy and the chance to make a substantial impact on well-known brands, all while enjoying the flexibility of a remote work environment. Join our client and help shape the future of iconic consumer products.
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0
Head of Brand Strategy & Communications
BT1 1AA Belfast, Northern Ireland
£70000 Annually
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Our client, a dynamic and rapidly growing consumer goods company, is seeking a visionary Head of Brand Strategy & Communications. This hybrid role, based in Belfast, Northern Ireland, UK , offers a unique opportunity to shape and elevate the brand's identity and market presence across all touchpoints. You will be responsible for developing and executing comprehensive brand strategies, ensuring consistent messaging, driving market penetration, and fostering strong consumer engagement. The ideal candidate will possess a profound understanding of branding principles, consumer insights, market trends, and a proven ability to translate strategy into impactful campaigns across digital, traditional, and experiential channels. This leadership position requires exceptional strategic thinking, creative vision, and strong collaboration skills.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement a cohesive, long-term brand strategy that aligns with business objectives and resonates with target audiences.
- Oversee all brand communications, including advertising, public relations, social media, content marketing, and internal communications.
- Conduct market research, consumer analysis, and competitive benchmarking to identify opportunities and inform brand positioning.
- Develop compelling brand narratives, messaging frameworks, and visual identity guidelines.
- Lead the creation and execution of integrated marketing campaigns across multiple channels.
- Manage the brand budget, ensuring efficient allocation of resources and optimal return on investment.
- Collaborate closely with product development, sales, and digital marketing teams to ensure brand consistency and integration.
- Build and maintain strong relationships with external agencies (advertising, PR, creative) to deliver high-quality brand assets and campaigns.
- Monitor brand performance, track key metrics, and provide regular reports and actionable insights to senior leadership.
- Ensure all brand communications adhere to legal and regulatory requirements.
- Drive innovation in brand storytelling and consumer engagement initiatives.
- Foster a strong brand culture internally, ensuring all employees understand and embody the brand values.
- Identify and explore new channels and platforms for brand expression and consumer interaction.
- Champion consumer-centricity in all brand-related decisions.
- Lead and mentor a team of brand marketing professionals.
Qualifications:
- Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 8 years of progressive experience in brand management, marketing strategy, and communications, preferably within the consumer goods sector.
- Proven track record of developing and executing successful brand strategies and integrated marketing campaigns.
- Deep understanding of branding principles, consumer psychology, and market dynamics.
- Expertise in various marketing disciplines, including digital marketing, content strategy, PR, and advertising.
- Strong analytical and strategic thinking skills, with the ability to translate insights into actionable plans.
- Excellent written and verbal communication, presentation, and interpersonal skills.
- Experience managing budgets and agency relationships.
- Proficiency with marketing analytics tools and CRM systems.
- Demonstrated leadership ability and experience managing teams.
- Creative thinker with a passion for storytelling and brand building.
- Experience working in a hybrid work environment and managing cross-functional teams remotely.
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1
Head of FMCG Brand Strategy
RG1 1DL Reading, South East
£80000 Annually
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Posted today
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Our client is a leading force in the Fast-Moving Consumer Goods (FMCG) sector, seeking a dynamic and strategic Head of Brand Strategy to lead its brand development and marketing efforts. This is a critical fully remote role responsible for crafting and executing compelling brand strategies that drive market growth, enhance brand equity, and resonate with target consumers. You will be pivotal in shaping the narrative and positioning of our client's brands in a highly competitive marketplace. The ideal candidate is a seasoned marketing leader with a deep understanding of consumer behaviour, market trends, and the FMCG landscape, possessing exceptional strategic thinking and creative vision. As a remote leader, you will leverage advanced communication and collaboration platforms to inspire and guide geographically dispersed marketing teams and stakeholders. Key responsibilities include developing comprehensive brand plans, overseeing product innovation from a marketing perspective, managing advertising and promotional campaigns, and analysing market performance to ensure strategic alignment and commercial success. This is an unparalleled opportunity for a strategic marketing visionary to make a profound impact on iconic brands and drive significant business growth within a forward-thinking, remote-first organisation. We are seeking a leader who can anticipate market shifts and develop innovative strategies to capture consumer attention and loyalty.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement overarching brand strategies to drive market share and consumer engagement.
- Oversee the creation and execution of integrated marketing and communication plans for all brands.
- Conduct in-depth market research and consumer insights analysis to identify opportunities and challenges.
- Drive product innovation pipeline from a strategic marketing perspective.
- Manage brand P&Ls, ensuring profitable growth and effective resource allocation.
- Lead and mentor a high-performing remote marketing and brand management team.
- Develop compelling brand positioning, messaging, and creative platforms.
- Oversee the performance of advertising, digital marketing, and promotional activities.
- Collaborate with sales, R&D, and supply chain teams to ensure seamless brand execution.
- Monitor competitive landscape and adapt strategies to maintain a competitive edge.
Qualifications:
- MBA or Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 8-10 years of progressive experience in brand management or marketing strategy within the FMCG sector.
- Proven track record of successfully developing and launching impactful brands and marketing campaigns.
- Deep understanding of consumer insights, market dynamics, and digital marketing trends.
- Exceptional strategic thinking, analytical, and problem-solving skills.
- Demonstrated leadership experience, with the ability to manage and inspire remote teams.
- Excellent communication, presentation, and influencing skills.
- Proficiency in marketing analytics tools and CRM systems.
- Creative and innovative mindset with a passion for building strong brands.
- Experience in international markets is a plus.
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2
Head of FMCG Brand Strategy
G1 1LL Glasgow, Scotland
£85000 Annually
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Posted today
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Job Description
Our client, a globally recognized and rapidly expanding FMCG powerhouse, is seeking a visionary and highly accomplished Head of Brand Strategy to lead their brand initiatives within a fully remote operational framework. This senior leadership position is critical for shaping the long-term vision, positioning, and growth trajectory of key brands within their portfolio. You will be responsible for driving brand equity, market share, and consumer engagement through innovative strategies and compelling brand narratives. This role demands a deep understanding of the FMCG landscape, consumer behavior, market dynamics, and cutting-edge marketing techniques. You will lead a team of talented brand managers and collaborate closely with cross-functional departments, including product development, sales, marketing communications, and insights, to ensure cohesive and impactful brand execution. A passion for building strong brands and a proven ability to translate consumer insights into actionable strategies are essential.
Key Responsibilities:
The ideal candidate will possess a Master's degree in Marketing, Business Administration, or a related field, with a minimum of 8-10 years of progressive experience in brand management within the FMCG sector, with a significant portion in strategic brand leadership roles. Proven success in developing and launching successful brands, coupled with a deep understanding of consumer insights, market dynamics, and digital marketing, is mandatory. Exceptional leadership, strategic thinking, analytical, and communication skills are required. Experience in managing complex brand portfolios and working within a global organization is highly advantageous. The ability to thrive in a fast-paced, collaborative, and remote-first environment is crucial. If you are a strategic brand visionary ready to make a significant impact, this is the perfect opportunity to lead brand innovation from Glasgow, Scotland, UK .
Key Responsibilities:
- Develop and execute comprehensive, long-term brand strategies that align with business objectives and drive sustainable growth.
- Lead market research and consumer insight generation to identify opportunities and challenges for brand development.
- Define brand positioning, messaging, and visual identity for key brands.
- Oversee the development and implementation of integrated marketing plans, including advertising, digital, PR, and in-store activations.
- Manage brand budgets, ensuring efficient allocation of resources and maximum ROI.
- Monitor brand performance metrics, market trends, and competitor activities, providing regular reports and strategic recommendations.
- Collaborate with product development teams to guide innovation and new product launches aligned with brand strategies.
- Build and mentor a high-performing brand management team, fostering a culture of creativity and excellence.
- Act as a brand champion internally and externally, ensuring consistency and impact across all touchpoints.
- Develop strategies to enhance brand perception, consumer loyalty, and market penetration.
The ideal candidate will possess a Master's degree in Marketing, Business Administration, or a related field, with a minimum of 8-10 years of progressive experience in brand management within the FMCG sector, with a significant portion in strategic brand leadership roles. Proven success in developing and launching successful brands, coupled with a deep understanding of consumer insights, market dynamics, and digital marketing, is mandatory. Exceptional leadership, strategic thinking, analytical, and communication skills are required. Experience in managing complex brand portfolios and working within a global organization is highly advantageous. The ability to thrive in a fast-paced, collaborative, and remote-first environment is crucial. If you are a strategic brand visionary ready to make a significant impact, this is the perfect opportunity to lead brand innovation from Glasgow, Scotland, UK .
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3
Head of Brand Strategy (FMCG)
LE1 1AA Leicester, East Midlands
£80000 Annually
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Posted 1 day ago
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Job Description
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and visionary Head of Brand Strategy to lead their brand development initiatives. This is a fully remote, permanent position, offering a unique opportunity to shape the identity and market presence of beloved consumer brands from anywhere in the UK. You will be responsible for defining and executing comprehensive brand strategies that drive growth, enhance brand equity, and foster strong consumer connections.
Key Responsibilities:
This role is open to candidates located anywhere in the UK, with a focus on collaboration within a remote setting, supporting our operations related to Leicester, Leicestershire, UK . We are looking for strategic thinkers and passionate brand builders eager to make a significant impact.
Key Responsibilities:
- Develop and implement long-term brand strategies aligned with business objectives.
- Conduct market research and consumer insights analysis to identify trends and opportunities.
- Define brand positioning, messaging, and visual identity across all touchpoints.
- Oversee the creation and execution of integrated marketing campaigns.
- Collaborate with cross-functional teams, including marketing, sales, product development, and agencies.
- Manage brand budgets and ensure effective allocation of resources.
- Monitor brand performance metrics and provide strategic recommendations for optimization.
- Identify and develop new brand opportunities and product innovations.
- Lead and mentor a team of brand managers and marketing professionals.
- Ensure consistent brand communication and adherence to brand guidelines.
This role is open to candidates located anywhere in the UK, with a focus on collaboration within a remote setting, supporting our operations related to Leicester, Leicestershire, UK . We are looking for strategic thinkers and passionate brand builders eager to make a significant impact.
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4
Head of Brand Strategy (FMCG)
SO14 0AA Southampton, South East
£70000 Annually
WhatJobs
Posted 1 day ago
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Job Description
Our client, a dynamic and established player in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a strategic and results-driven Head of Brand Strategy. This senior leadership role is responsible for defining, developing, and executing the overarching brand vision and strategy for a portfolio of key brands. You will lead a team of brand managers, overseeing all aspects of brand positioning, marketing campaigns, product innovation, and market performance. The ideal candidate will have extensive experience in brand management within the FMCG sector, a deep understanding of consumer insights, market dynamics, and competitive landscapes. You will be adept at identifying growth opportunities, developing compelling brand narratives, and driving brand equity through integrated marketing communications. Key responsibilities include setting brand objectives, developing annual marketing plans, managing marketing budgets, and collaborating closely with sales, R&D, and external agencies to ensure successful brand execution. Proven experience in launching new products and revitalizing existing brands is essential. This role requires strong analytical skills, exceptional leadership capabilities, and the ability to inspire and motivate cross-functional teams. You will be the guardian of the brands' identity and strategic direction, ensuring consistent messaging and consumer connection across all touchpoints. This is a critical position based at our offices in **Southampton, Hampshire, UK**, offering a significant opportunity to shape the future of well-known consumer brands and drive substantial business growth. If you are a visionary brand leader with a passion for building impactful brands in the FMCG space, we invite you to apply.
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5
Head of Brand Strategy (FMCG)
M1 1AA Manchester, North West
£75000 Annually
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Posted 4 days ago
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Job Description
A dynamic and fast-growing Fast-Moving Consumer Goods (FMCG) company is searching for an visionary Head of Brand Strategy to lead its brand development and marketing efforts. This is a fully remote position, offering unparalleled flexibility to work from anywhere in the UK. You will be responsible for defining and articulating the brand vision, mission, and positioning for our diverse portfolio of consumer products. This involves conducting comprehensive market research, analysing consumer insights, and identifying emerging trends to inform brand strategy and product innovation. You will develop integrated marketing plans, oversee brand communications across all channels (digital, traditional, social), and ensure consistent brand messaging and identity. The role requires strong leadership skills, extensive experience in brand management within the FMCG sector, and a deep understanding of consumer behaviour. You will manage a team of brand managers and marketing professionals, guiding them in executing effective brand campaigns and initiatives. Collaboration with cross-functional teams, including product development, sales, and R&D, is crucial for success. The ideal candidate will possess exceptional strategic thinking, analytical skills, and creativity. Proven experience in launching new products, revitalising established brands, and driving market share growth is essential. You should be adept at translating consumer insights into actionable brand strategies and demonstrating a clear return on investment for marketing activities. This role offers a significant opportunity to shape the future of prominent consumer brands and drive their success in a competitive market. You will be part of a supportive, results-oriented remote-first culture that values innovation and collaboration. The position is conceptually anchored in **Manchester, Greater Manchester, UK**, but operates as a fully remote role.
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6
Head of Communications & Brand Strategy
DE1 1AA Derby, East Midlands
£75000 Annually
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Posted 5 days ago
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Job Description
Our client, a rapidly growing innovator in the consumer goods sector, is seeking an experienced Head of Communications & Brand Strategy to lead their marketing and public relations efforts from their Derby, Derbyshire, UK office. This senior role is responsible for developing and executing comprehensive communication strategies that enhance brand visibility, reputation, and market positioning. You will oversee all internal and external communications, media relations, social media engagement, and corporate branding initiatives. The ideal candidate will be a creative and strategic thinker with a proven ability to craft compelling narratives and manage brand perception across multiple channels. This is a key leadership position with a hybrid work arrangement, offering both office-based strategy sessions and remote operational flexibility.
Key Responsibilities:
Key Responsibilities:
- Develop and implement integrated communication and brand strategies aligned with business objectives.
- Oversee all public relations activities, including media outreach, press release development, and crisis communication.
- Manage the company's social media presence and develop engaging content strategies.
- Define and refine brand voice, messaging, and visual identity across all platforms.
- Lead the development and execution of internal communication programs to ensure employee engagement and alignment.
- Collaborate with marketing, sales, and product teams to ensure cohesive brand messaging.
- Monitor media coverage and industry trends, providing insights and recommendations.
- Manage external agencies and vendors, including PR firms and creative partners.
- Develop and manage the communications budget.
- Measure and report on the effectiveness of communication campaigns.
- Act as a key spokesperson for the company when required.
- Ensure brand consistency across all touchpoints and marketing materials.
- Identify and nurture opportunities to enhance the company's public image and stakeholder relations.
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7
Head of Brand Strategy (Confectionery)
SR1 2AA Sunderland, North East
£70000 Annually
WhatJobs
Posted 5 days ago
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Job Description
Our client, a leading name in the Fast-Moving Consumer Goods sector, is seeking a highly strategic and innovative Head of Brand Strategy to drive the growth and market presence of their confectionery portfolio. This is a hybrid role, requiring a balance of in-office collaboration in our Sunderland, Tyne and Wear offices and remote flexibility. You will be responsible for developing and executing comprehensive brand strategies that resonate with target consumers and differentiate our brands in a highly competitive market. Key responsibilities include conducting in-depth market analysis, identifying consumer trends, and translating insights into actionable brand plans. You will lead the development of brand positioning, messaging, and go-to-market strategies for new product launches and existing product lines. This role involves working closely with marketing, sales, R&D, and external agencies to ensure cohesive brand execution across all touchpoints. You will oversee the brand's P&L, setting marketing objectives and budgets, and measuring campaign performance against KPIs. The ideal candidate will have a proven track record of building and growing successful brands, preferably within the FMCG sector. Strong analytical, strategic thinking, and leadership skills are essential. You should be adept at leveraging consumer insights and market data to inform strategic decisions and inspire cross-functional teams. The ability to present complex ideas clearly and persuasively to senior stakeholders is also critical. This is an exciting opportunity to shape the future of iconic confectionery brands and contribute to the continued success of a well-respected organization. You will be instrumental in fostering brand loyalty and driving significant market share growth through creative and effective strategic initiatives.
Qualifications:
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- 10+ years of progressive experience in brand management and strategy, preferably within the FMCG industry.
- Demonstrated success in developing and implementing brand growth strategies.
- Strong understanding of consumer insights, market research, and competitive analysis.
- Excellent leadership, communication, and presentation skills.
- Proven ability to manage budgets and drive ROI.
- Experience with product development and launch processes.
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8
Remote Brand Strategy Director - FMCG
PO1 3AX Portsmouth, South East
£70000 Annually
WhatJobs
Posted 8 days ago
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Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a visionary and results-driven Remote Brand Strategy Director. This role is integral to shaping the brand's identity, market position, and long-term growth trajectory, and it operates entirely remotely, allowing you to work from anywhere in the UK. You will be responsible for developing and executing comprehensive brand strategies that resonate with target consumers and drive sustainable business success. This involves in-depth market analysis, competitive landscaping, consumer insight generation, and translating these findings into actionable brand plans. Your duties will include overseeing brand messaging, positioning, and communication across all marketing channels, including digital, social media, advertising, and point-of-sale. You will work closely with product development, sales, and marketing teams to ensure brand consistency and effective go-to-market strategies. The ideal candidate will possess a strong understanding of the FMCG market dynamics, consumer behaviour, and effective brand-building principles. Proven experience in developing and launching successful brands, coupled with exceptional strategic thinking, creativity, and analytical skills, is essential. You will lead the development of innovative marketing campaigns, manage brand budgets, and measure the impact of brand initiatives on key performance indicators. Excellent leadership, communication, and cross-functional collaboration skills are paramount for inspiring teams and influencing stakeholders. This is an exceptional opportunity for a strategic marketing leader to make a significant impact on a well-established FMCG brand, driving its evolution and market leadership in a flexible, remote working environment.
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