49 Saatchi Saatchi jobs in the United Kingdom
Brand Strategy Manager
Posted 4 days ago
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Key Responsibilities:
- Develop and implement long-term brand strategies aligned with business objectives and market trends.
- Conduct in-depth market research and competitive analysis to identify growth opportunities and potential threats.
- Translate consumer insights into actionable brand plans and marketing campaigns.
- Oversee brand positioning, messaging, and visual identity across all touchpoints.
- Collaborate with marketing, sales, product development, and R&D teams to ensure consistent brand execution.
- Manage brand budgets and track the performance of brand initiatives against key metrics (KPIs).
- Lead the development of new product launches from a brand perspective.
- Identify and nurture strategic partnerships to enhance brand visibility and reach.
- Mentor and guide junior brand management team members.
- Present brand strategies and performance updates to senior leadership.
The ideal candidate will have a proven history of successful brand management within the FMCG industry, demonstrating a strong grasp of consumer behaviour and market dynamics. Excellent analytical, strategic thinking, and communication skills are paramount. This role offers significant autonomy and the chance to make a substantial impact on well-known brands, all while enjoying the flexibility of a remote work environment. Join our client and help shape the future of iconic consumer products.
Head of Brand Strategy & Communications
Posted today
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Job Description
Key Responsibilities:
- Develop and implement a cohesive, long-term brand strategy that aligns with business objectives and resonates with target audiences.
- Oversee all brand communications, including advertising, public relations, social media, content marketing, and internal communications.
- Conduct market research, consumer analysis, and competitive benchmarking to identify opportunities and inform brand positioning.
- Develop compelling brand narratives, messaging frameworks, and visual identity guidelines.
- Lead the creation and execution of integrated marketing campaigns across multiple channels.
- Manage the brand budget, ensuring efficient allocation of resources and optimal return on investment.
- Collaborate closely with product development, sales, and digital marketing teams to ensure brand consistency and integration.
- Build and maintain strong relationships with external agencies (advertising, PR, creative) to deliver high-quality brand assets and campaigns.
- Monitor brand performance, track key metrics, and provide regular reports and actionable insights to senior leadership.
- Ensure all brand communications adhere to legal and regulatory requirements.
- Drive innovation in brand storytelling and consumer engagement initiatives.
- Foster a strong brand culture internally, ensuring all employees understand and embody the brand values.
- Identify and explore new channels and platforms for brand expression and consumer interaction.
- Champion consumer-centricity in all brand-related decisions.
- Lead and mentor a team of brand marketing professionals.
Qualifications:
- Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 8 years of progressive experience in brand management, marketing strategy, and communications, preferably within the consumer goods sector.
- Proven track record of developing and executing successful brand strategies and integrated marketing campaigns.
- Deep understanding of branding principles, consumer psychology, and market dynamics.
- Expertise in various marketing disciplines, including digital marketing, content strategy, PR, and advertising.
- Strong analytical and strategic thinking skills, with the ability to translate insights into actionable plans.
- Excellent written and verbal communication, presentation, and interpersonal skills.
- Experience managing budgets and agency relationships.
- Proficiency with marketing analytics tools and CRM systems.
- Demonstrated leadership ability and experience managing teams.
- Creative thinker with a passion for storytelling and brand building.
- Experience working in a hybrid work environment and managing cross-functional teams remotely.
Head of FMCG Brand Strategy
Posted today
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Job Description
Key Responsibilities:
- Develop and implement overarching brand strategies to drive market share and consumer engagement.
- Oversee the creation and execution of integrated marketing and communication plans for all brands.
- Conduct in-depth market research and consumer insights analysis to identify opportunities and challenges.
- Drive product innovation pipeline from a strategic marketing perspective.
- Manage brand P&Ls, ensuring profitable growth and effective resource allocation.
- Lead and mentor a high-performing remote marketing and brand management team.
- Develop compelling brand positioning, messaging, and creative platforms.
- Oversee the performance of advertising, digital marketing, and promotional activities.
- Collaborate with sales, R&D, and supply chain teams to ensure seamless brand execution.
- Monitor competitive landscape and adapt strategies to maintain a competitive edge.
Qualifications:
- MBA or Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 8-10 years of progressive experience in brand management or marketing strategy within the FMCG sector.
- Proven track record of successfully developing and launching impactful brands and marketing campaigns.
- Deep understanding of consumer insights, market dynamics, and digital marketing trends.
- Exceptional strategic thinking, analytical, and problem-solving skills.
- Demonstrated leadership experience, with the ability to manage and inspire remote teams.
- Excellent communication, presentation, and influencing skills.
- Proficiency in marketing analytics tools and CRM systems.
- Creative and innovative mindset with a passion for building strong brands.
- Experience in international markets is a plus.
Head of FMCG Brand Strategy
Posted today
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Job Description
Key Responsibilities:
- Develop and execute comprehensive, long-term brand strategies that align with business objectives and drive sustainable growth.
- Lead market research and consumer insight generation to identify opportunities and challenges for brand development.
- Define brand positioning, messaging, and visual identity for key brands.
- Oversee the development and implementation of integrated marketing plans, including advertising, digital, PR, and in-store activations.
- Manage brand budgets, ensuring efficient allocation of resources and maximum ROI.
- Monitor brand performance metrics, market trends, and competitor activities, providing regular reports and strategic recommendations.
- Collaborate with product development teams to guide innovation and new product launches aligned with brand strategies.
- Build and mentor a high-performing brand management team, fostering a culture of creativity and excellence.
- Act as a brand champion internally and externally, ensuring consistency and impact across all touchpoints.
- Develop strategies to enhance brand perception, consumer loyalty, and market penetration.
The ideal candidate will possess a Master's degree in Marketing, Business Administration, or a related field, with a minimum of 8-10 years of progressive experience in brand management within the FMCG sector, with a significant portion in strategic brand leadership roles. Proven success in developing and launching successful brands, coupled with a deep understanding of consumer insights, market dynamics, and digital marketing, is mandatory. Exceptional leadership, strategic thinking, analytical, and communication skills are required. Experience in managing complex brand portfolios and working within a global organization is highly advantageous. The ability to thrive in a fast-paced, collaborative, and remote-first environment is crucial. If you are a strategic brand visionary ready to make a significant impact, this is the perfect opportunity to lead brand innovation from Glasgow, Scotland, UK .
Head of Brand Strategy (FMCG)
Posted 1 day ago
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Job Description
Key Responsibilities:
- Develop and implement long-term brand strategies aligned with business objectives.
- Conduct market research and consumer insights analysis to identify trends and opportunities.
- Define brand positioning, messaging, and visual identity across all touchpoints.
- Oversee the creation and execution of integrated marketing campaigns.
- Collaborate with cross-functional teams, including marketing, sales, product development, and agencies.
- Manage brand budgets and ensure effective allocation of resources.
- Monitor brand performance metrics and provide strategic recommendations for optimization.
- Identify and develop new brand opportunities and product innovations.
- Lead and mentor a team of brand managers and marketing professionals.
- Ensure consistent brand communication and adherence to brand guidelines.
This role is open to candidates located anywhere in the UK, with a focus on collaboration within a remote setting, supporting our operations related to Leicester, Leicestershire, UK . We are looking for strategic thinkers and passionate brand builders eager to make a significant impact.
Head of Brand Strategy (FMCG)
Posted 1 day ago
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Head of Brand Strategy (FMCG)
Posted 4 days ago
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Head of Communications & Brand Strategy
Posted 5 days ago
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Key Responsibilities:
- Develop and implement integrated communication and brand strategies aligned with business objectives.
- Oversee all public relations activities, including media outreach, press release development, and crisis communication.
- Manage the company's social media presence and develop engaging content strategies.
- Define and refine brand voice, messaging, and visual identity across all platforms.
- Lead the development and execution of internal communication programs to ensure employee engagement and alignment.
- Collaborate with marketing, sales, and product teams to ensure cohesive brand messaging.
- Monitor media coverage and industry trends, providing insights and recommendations.
- Manage external agencies and vendors, including PR firms and creative partners.
- Develop and manage the communications budget.
- Measure and report on the effectiveness of communication campaigns.
- Act as a key spokesperson for the company when required.
- Ensure brand consistency across all touchpoints and marketing materials.
- Identify and nurture opportunities to enhance the company's public image and stakeholder relations.
Head of Brand Strategy (Confectionery)
Posted 5 days ago
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Job Description
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- 10+ years of progressive experience in brand management and strategy, preferably within the FMCG industry.
- Demonstrated success in developing and implementing brand growth strategies.
- Strong understanding of consumer insights, market research, and competitive analysis.
- Excellent leadership, communication, and presentation skills.
- Proven ability to manage budgets and drive ROI.
- Experience with product development and launch processes.
Remote Brand Strategy Director - FMCG
Posted 8 days ago
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