1,499 Senior Brand Manager jobs in the United Kingdom

Main Purpose

To drive and execute the sales activities for specific supplier brands across the company, and wider distribution model aligned to a clearly defined commercial sales plan to deliver maximum profit for company.

**All candidates applying must have the WSET qualification and 2-3 years experience in the wine industry.**

Primary Responsibilities

• Manages key brands within the company and across the wider company ecosystem where relevant
• To devise, agree and activate an Annual Sales and Marketing plan with key supplier brands
• To be responsible for managing budgets ensuring all supplier investment is allocated in the most efficient manner for maximum returns delivering against an agreed strategy
• Deliver against a targets in sales, volume and profit across all channels
• Manage the relationship with the brand partner ensuring professional levels of reporting and commercial rigour against agreed and defined targets set in the annual business planning phase
• Determine and implement the category strategy
• Define the channel strategy for all wines from each supplier brand with targets set against individual lines
• Ensuring that the brand expectations are aligned across all areas of the business, including Marketing who need to support and engage in the activation of the brand in the market
• Working within the brand management team to ensure alignment across the supply team to promote shared working practices set against common goals; ensuring the brands contribute to the overall company sales & marketing plan to develop the initiatives, promotions and communications that drive this plan and sell our portfolio.
• Work with sales teams to ensure your brands maximise their potential; with Trade Marketing team in order for them to deliver and activate these plans; and with the Communications Manager to develop each brand's public imagine and company reputation.

Knowledge, Skills & Behaviours

• Commercial astute with a track record within a high-performance business model
• Excellent Communication and Interpersonal skills
• Strong analytical and negotiation skills
• Clear-thinking under pressure
• Strategic thinker with the ability to determine what's best for our business
• Wine knowledge.
• Passionate about customer service

Experience & Qualifications

• Experience in managing key stakeholders with the ability to set and deliver strategic objectives
• Proven track record of managing budgets effectively
• History of working in a high-performing organisation with tangible commercial results
• WSET qualification
• Industry knowledge with an understanding of routes to market, for on and off-trade
• Excel, word and PowerPoint skills are a must
• Languages such as French/Spanish/Italian would be advantageous

Additional Information

This is a hybrid role which has the opportunity to split your time between our offices in Mayfair and at Capability Green near Luton Airport, as well as working from home. You will also be expected to attend and support supplier events and tastings, so there is some travel involved.

The ethos and culture of our company lies at the heart of everything we do, our 5 values of Partnership, Positivity, Passion, Pride and progression mean you will find a collaborative, supportive and friendly team that gives you a platform to succeed and grow.

Connect2Employment is a trading style of Luton & Kent Commercial Services LLP - A joint venture between Luton Borough Council & Commercial Services Kent Ltd. Connect2Employment is an equal opportunities Employment Agency & Business. It positively encourages applications from all suitably qualified and eligible candidates.

Salary: Competitive per annum, plus Company Bonus and Veolia benefits

Hours: 40 per week

Location: Cannock / hybrid

When you see the world as we do, you see the chance to help the world take better care of its resources, and help it become a better place for everyone. It's why we're looking for someone who's just as committed as we are, to push for genuine change and bring our ambition of Ecological Transformation to life.

We know that everyone here at Veolia can help us work alongside our communities, look after the environment, and contribute to our inclusive culture.

What we can offer you;

• Access to our company pension scheme
• Discounts on everything from groceries to well known retailers
• Access to a range of resources to support your physical, mental and financial health; so you can lean on us whenever you need to
• 24 hour access to a virtual GP, 365 days a year, for you and family members in your household
• One paid days leave every year to volunteer and support your community
• Ongoing training and development opportunities, allowing you to reach your full potential

What you'll be doing;

We are seeking a dynamic Brand Manager to lead Veolia UK's brand narrative. The Brand Manager at Veolia UK will be responsible for supporting the delivery of the brand health surveys, which in turn helps to shape and manage the Veolia UK brand narrative, positioning and visual identity. They will manage brand budgets, ensuring cost-effective allocation and ROI optimisation across all brand initiatives. Working closely with the Head of Brand Marketing, you will oversee multi-channel brand communications, manage agency relationships, and deliver measurable results across diverse business units while ensuring consistent brand representation through training and persona development.

• Collaborate with group brand teams and internal stakeholders to implement group brand strategy across Veolia UK
• Provide brand guidance for marketing collateral and embed a consistent tone of voice across all content creation
• Maintain and develop compelling customer personas
• Manage relationships with third-party providers, agencies and key business stakeholders
• Lead and develop a Brand Content Executive to ensure tone of voice consistency and strategic execution
• Serve as Veolia UK brand expert, implementing strategies aligned with UK marketing and group requirements
• Develop core campaign propositions that generate awareness and collaborate with agencies on impactful brand campaigns
• Manage brand surveys for B2B and B2C customers, producing annual/quarterly Brand Health and Brand Pulse reports
• Ensure consistent brand experience across all touchpoints and alignment with strategic brand narrative
• Use consumer insights and brand positioning analysis to shape brand strategy and inform future campaigns
• Establish brand KPIs and demonstrate ROI through reporting to Executive Committee level
• Monitor industry trends, brand research and innovations while ensuring sustainability messaging is central to all campaigns

What we're looking for;

• Relevant Bachelor's degree in Marketing/Brand Management or related field, or CIM Level 4+ with MCIM status.
• Extensive marketing experience, with further experience in brand management, brand marketing or marketing management.
• Proven ability to work cross-functionally.
• Comfortable with working in a fast paced environment
• Energetic and empathetic approach to brand building

What's next?

Apply today, so we can make a difference for generations to come.

We're proud to have been named as one of The Sunday Times Best Places to Work for three consecutive years in 2023, 2024 and 2025. This consistent recognition reflects our commitment to our people, demonstrating that Veolia is not just transforming the environment, we're also transforming what it means to have a rewarding, purposeful career.

We're dedicated to supporting you throughout your application journey, offering adjustments where reasonable and appropriate. As a proud Disability Confident Employer, we will offer an interview to applicants with a disability or long-term condition who opt-in to the Disability Confident scheme, and meet the minimum criteria for our roles.

We're also committed to ensuring that all applicants and colleagues receive fair treatment without discrimination on any grounds, aiming to create a diverse and inclusive workplace where everyone can thrive.

Salary: Competitive per annum, plus Company Bonus and Veolia benefits

Hours: 40 per week

Location: Cannock / hybrid



When you see the world as we do, you see the chance to help the world take better care of its resources, and help it become a better place for everyone. It's why we're looking for someone who's just as committed as we are, to push for genuine change and bring our ambition of Ecological Transformation to life.



We know that everyone here at Veolia can help us work alongside our communities, look after the environment, and contribute to our inclusive culture.



What we can offer you;

• Access to our company pension scheme
  
• Discounts on everything from groceries to well known retailers
  
• Access to a range of resources to support your physical, mental and financial health; so you can lean on us whenever you need to
  
• 24 hour access to a virtual GP, 365 days a year, for you and family members in your household
  
• One paid days leave every year to volunteer and support your community
  
• Ongoing training and development opportunities, allowing you to reach your full potential
  

What you'll be doing;



We are seeking a dynamic Brand and Campaigns Manager to lead Veolia UK's brand narrative and visual identity across internal and external channels. This strategic role involves managing brand budgets, implementing data-driven campaigns aligned with corporate strategy, and driving brand positioning through competitive analysis and customer insights. Working closely with the Head of Marketing, you will oversee multi-channel brand communications, manage agency relationships, and deliver measurable results across diverse business units while ensuring consistent brand representation through training and persona development.

• Collaborate with group brand teams and internal stakeholders to implement group brand strategy across Veolia UK
  
• Provide brand guidelines for marketing collateral and embed consistent tone of voice across all content creation
  
• Maintain and develop compelling customer personas in partnership with Sales, Marketing and Operations teams
  
• Manage relationships with third-party providers, agencies and key business stakeholders
  
• Lead and develop a Brand Content Executive to ensure tone of voice consistency and strategic execution
  
• Serve as Veolia UK brand expert, implementing strategies aligned with UK marketing and group requirements
  
• Develop core campaign propositions that generate awareness and collaborate with agencies on impactful brand campaigns
  
• Manage brand surveys for B2B and B2C customers, producing annual/quarterly Brand Health and Brand Pulse reports
  
• Ensure consistent brand experience across all touchpoints and alignment with strategic brand narrative
  
• Use consumer insights and brand positioning analysis to shape brand strategy and inform future campaigns
  
• Establish brand KPIs and demonstrate ROI through reporting to Executive Committee level
  
• Monitor industry trends, brand research and innovations while ensuring sustainability messaging is central to all campaigns
  

What we're looking for;

• Relevant Bachelor's degree in Marketing/Brand Management or related field, or CIM Level 4+ with MCIM status.
  
• Extensive marketing experience, with further experience in brand management, brand marketing or marketing management.
  
• Proven ability to work cross-functionally.
  
• Comfortable with working in a fast paced environment
  
• Expert user of the Adobe Creative Suite to create a range of print and digital collateral (InDesign, Illustrator, Photoshop)
  

What's next?

Apply today, so we can make a difference for generations to come.

We're proud to have been named as one of The Sunday Times Best Places to Work for three consecutive years in 2023, 2024 and 2025. This consistent recognition reflects our commitment to our people, demonstrating that Veolia is not just transforming the environment, we're also transforming what it means to have a rewarding, purposeful career.

We're dedicated to supporting you throughout your application journey, offering adjustments where reasonable and appropriate. As a proud Disability Confident Employer, we will offer an interview to applicants with a disability or long-term condition who opt-in to the Disability Confident scheme, and meet the minimum criteria for our roles.

We're also committed to ensuring that all applicants and colleagues receive fair treatment without discrimination on any grounds, aiming to create a diverse and inclusive workplace where everyone can thrive.

Here at SC Johnson Ltd , we have an opportunity for a Brand Manager to join the team based in Frimley, Surrey.   You will join us on a full-time, permanent basis in return for a competitive salary.

SC Johnson is a fifth-generation family company built on a spirit of adventure and winning the right way. We have been leading with purpose for over 130 years, building iconic brands that win the hearts and minds of consumers – such as Raid®, Glade®, Ziploc® and more, in virtually every country around the world. Together, we are creating a better future – for the planet, for future generations and for every SCJ team member. Join our winning team of Wave Makers and Go Getters and help us write the next chapter in the SCJ story.

About the Brand Manager role:

Are you ready to shape the future of some of the world’s most trusted household brands like Glade®, Raid®, Mr Muscle® and Pledge®?

In this pivotal role, you’ll lead brand strategy and execution, partnering cross-functionally with Sales, Category, Demand Planning, Finance, and other key stakeholders to deliver standout brand performance. You’ll be at the heart of driving commercial success—boosting sales, profit, and market share—while uncovering growth opportunities, harnessing consumer insights, and building powerful customer relationships.

This is more than a marketing role—it’s a chance to make a lasting impact with brands that people love and trust every day.

What we can offer our Brand Manager:

• Flexible starting and finishing times + 4.5 day working week
li>Profit Share, Pension, Life cover & Health Insurance
• Newly refurbished Gym, Free Classes and New Spin Studio!
• Shuttle bus service from local train stations, EV charging points + Cycle to work Scheme

Key responsibilities of our Brand Manager:

li>Brand Leadership:  Partner with the Customer Marketing Manager to establish and implement robust trade and brand strategies, ensuring new product launches and core brand messages align with cluster and regional goals. li>Customer Engagement and Brand Representation : Lead and present brand strategies to key customers, building strong partnerships through impactful launch plans and securing alignment on activation initiatives.
• Business Planning and Pricing:  Provide strategic direction in annual business planning for key partners, including the development and execution of pricing and promotional strategies in collaboration with Sales.
li>E-Commerce Development:  Actively participate and influence the e-commerce strategy, contributing to digital-first initiatives for the brand. li>Special Projects and Packs:  Oversee special pack strategies, ensuring alignment with brand guidelines and business objectives. li>Retail Excellence:  Drive excellence in execution at POS by coordinating with Category Management, Shopper Marketing and Sales to ensure optimal distribution and impactful in-store displays. li>Promotional Development:  Collaborate with Customer Marketing Manager and Finance teams to create, execute, and analyse promotional activities, ensuring a strong alignment with brand equity and promotional guidelines. li>Performance Tracking:  Monitor key performance indicators for the category, including distribution, competitive activities, providing actionable insights. li>Budget Management:  Manage and optimise the local brand marketing budget, ensuring strategic allocation for maximum ROI. li>Media Management:  Oversee the local media plan, working closely with the Regional team to refine strategies and adjust based on performance.

What we’re looking for in our Brand Manager:

Experience you'll bring

• Solid analytical skills with experience using market data (e.g. AC Nielsen)
• Good MS Office experience especially Excel
• Excellent Presentation Skills
• Willingness to travel within the UK and to the Regional HQ in Switzerland
• Valid driving license, for customer meetings and regular store checks
• Mobility to work internationally. At least Switzerland.
• Degree level education or equivalent

Behaviors you'll need

• Results-Driven Initiative : Proactively manages projects with a focus on achieving results quickly and efficiently.
• Integrity and Self-Motivation : Acts independently with integrity, taking ownership and moving tasks forward.
• Organisational and Planning Skills : Can effectively prioritise and organise multiple tasks to balance competing demands.
• Strategic and Impact-Oriented : Applies strategic thinking to strengthen brand impact and meet business goals.
• Effective Communicator and Collaborator : Builds strong relationships across all levels and functions, even in fast-paced or ambiguous settings.

If you feel you have what it takes to become our Brand  Manager , then please click ‘apply’ now!

As a Brand Manager, you will play a pivotal role in developing and executing marketing strategies to enhance brand presence. This role offers an exciting opportunity to work in a fast-paced environment within a leading FMCG Business.

Client Details

A leader within their category, this business has a portfolio of household name brands with a collaborative and fast paced environment.

Description

You will be responsible for:

• Developing and implementing comprehensive brand strategies to drive growth and consumer engagement.
• Analysing market trends and competitor activities to inform brand positioning.
• Managing the social and influencer strategy
• Collaborating with cross-functional teams to ensure consistent brand messaging across all channels.
• Managing marketing campaigns, from conception to execution, ensuring alignment with brand goals.
• Monitoring and reporting on brand performance metrics, providing actionable insights for improvement.
• Overseeing budget allocation for brand initiatives and ensure cost-effectiveness.
• Work closely with external agencies to develop creative content and advertising materials.

Profile

The successful candidate should have:

• Demonstrable experience within the FMCG space
• Proven experience in developing and implementing successful brand strategies.
• Strong analytical skills to interpret market data and inform decision-making.
• Experience in managing and executing TTL strategies.
• Excellent communication and collaboration abilities to work with internal teams and external agencies.
• A creative mindset with attention to detail for crafting compelling brand messages.
• Proficiency in managing marketing campaigns and budgets effectively.

Job Offer

A salary of up to 55,000 + benefits is on offer for the successful candidate

Manpower is currently seeking an interim Brand Manager, to work with our global FMCG client Unilever, renowned for brands such as Dove, Sure, Persil, and Simple, and become an integral part of their fast-paced FMCG environment.

The position is based in Kingston upon Thames, Surrey. This is a full-time temporary role to run for 12 Months (Maternity Cover), requiring 36.25 hours per week, Monday to Friday, to start ASAP. Compensation for this role is competitive, paying up to 61,000 per annum, pro rata, depending upon experience.
The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements.

Role Purpose:
Lead the cross-functional Nutrition team (marketing, CMC, CSP, Shopper, Finance, R&D, Supply Chain, Procurement + other functions) to deliver short and long-term performance of the Graze brand, across both the Savoury and Sweet portfolios. Delivery of in-year targets across internal top line USG and bottom line PBO with full P&L accountability, alongside external market share, penetration and brand power growth will be expected, with the ability to make trade-offs as required. This role supports the Marketing Manager in the development & responsibility of the Graze brand including marketing strategies, annual plans and pricing across the portfolio.

Role Responsibilities:

• Define and own brand strategy for the Graze brand, ensuring relevance to consumers' needs, (inc. Jobs to be Done & Integrated Business Plans)
• Build our Graze brand plan across all 6ps, including an NRM plan
• Generate powerful consumer insights that drive real growth and ensure excellent consumer experience across the full funnel - from awareness to conversion & retention, along end-to-end consumer journeys
• Implement breakthrough data strategies to leverage performance marketing and inform fast, bold decision making
• Supports Marketing Manager in the delivery of the Graze P&L and commercial execution of the in-year plans to achieve our annual performance ambi6ons in growth and profit delivery. Including S&OP, Fuel for Growth, Pricing strategies etc
• Align category development growth plans with Innovation team and own the market execution of NPD (inc. packaging design / communication & business case delivery)
• Generate and create communication ideas to activate through our agencies- from concept to deployment
• Line management of an Assistant Brand Manager

What we are looking for:

• A self-starter with an entrepreneurial and commercially savvy approach and the ability to balance future thinking with driving hands-on delivery and results. Passionate about building omnichannel, consumer-led brands & products.
• Worked in a brand management role (innovation role a bonus) within an FMCG environment, bringing solid knowledge and experience in managing smaller challenger brands.
• Experience in monitoring performance and making data-driven recommendations for future plans (Nielsen, Dunhumby, SIP)
• Skilled in recommending insight approaches and interpreting qualitative and quantitative data
• Excellent project management skills with an eye for detail and high standards of execution
• Be independent and resilient to work in a busy, fast-moving and complex environment, and have the confidence and maturity to engage and influence senior stakeholders
• A real foodie with a natural curiosity and consumer focus, with a keen eye for emerging trends

Kingston working environment:

• Contractors who are based at Kingston will be eligible to get free parking at a local carpark
• There is a Unilever Staff Shop located on the Ground Floor next to the main entrance, where Contingent Workers can buy discounted Unilever products.
• A canteen
• A Gym is available for use on the Ground Floor (with subscription).
• Facilities in the gym include cardiovascular equipment, resistance machines, spin bikes, free weights area, boxing equipment and a stretch/matted area. Classes are also available and can be booked directly with the Gym. Shower facilities are available in the changing rooms, along with hairdryers.

In this role you will be working across the full marketing mix with responsibility for developing brand plans, trade marketing execution, end to end NPD and managing the budget.

Client Details

This FMCG business has innovative products and focus on delivering quality to its customers. The company values expertise and creativity and are now looking for a Brand Manager to join them!

Description

You will be responsible for:

• Developing and executing brand plans and strategies.
• Leading on trade marketing execution in store
• Analysing market trends and competitor activities to identify growth opportunities.
• Collaborating with cross-functional teams to launch new products effectively.
• Managing budgets and ensure cost-effective execution of marketing initiatives.
• Maintain strong relationships with 3rd parties

Profile

The successful candidate should have:

• Experience within an FMCG business in Brand or Trade Marketing
• Strong analytical skills and using category insight to identify opportunities
• The ability to manage multiple projects and meet deadlines.
• Excellent communication and stakeholder management skills.
• A creative mindset with a focus on achieving results.

Job Offer

A salary of up to 50,000 is on offer for the successful candidate

As a Brand Manager, you will play a pivotal role in developing and executing marketing strategies to enhance brand presence. This role offers an exciting opportunity to work in a fast-paced environment within a leading FMCG Business.

Client Details

A leader within their category, this business has a portfolio of household name brands with a collaborative and fast paced environment.

Description

You will be responsible for:

• Developing and implementing comprehensive brand strategies to drive growth and consumer engagement.
• Analysing market trends and competitor activities to inform brand positioning.
• Managing the social and influencer strategy
• Collaborating with cross-functional teams to ensure consistent brand messaging across all channels.
• Managing marketing campaigns, from conception to execution, ensuring alignment with brand goals.
• Monitoring and reporting on brand performance metrics, providing actionable insights for improvement.
• Overseeing budget allocation for brand initiatives and ensure cost-effectiveness.
• Work closely with external agencies to develop creative content and advertising materials.

Profile

The successful candidate should have:

• Demonstrable experience within the FMCG space
• Proven experience in developing and implementing successful brand strategies.
• Strong analytical skills to interpret market data and inform decision-making.
• Experience in managing and executing TTL strategies.
• Excellent communication and collaboration abilities to work with internal teams and external agencies.
• A creative mindset with attention to detail for crafting compelling brand messages.
• Proficiency in managing marketing campaigns and budgets effectively.

Job Offer

A salary of up to 55,000 + benefits is on offer for the successful candidate

Manpower is currently seeking an interim Brand Manager, to work with our global FMCG client Unilever, renowned for brands such as Dove, Sure, Persil, and Simple, and become an integral part of their fast-paced FMCG environment.

The position is based in Kingston upon Thames, Surrey. This is a full-time temporary role to run for 12 Months (Maternity Cover), requiring 36.25 hours per week, Monday to Friday, to start ASAP. Compensation for this role is competitive, paying up to 61,000 per annum, pro rata, depending upon experience.
The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements.

Role Purpose:
Lead the cross-functional Nutrition team (marketing, CMC, CSP, Shopper, Finance, R&D, Supply Chain, Procurement + other functions) to deliver short and long-term performance of the Graze brand, across both the Savoury and Sweet portfolios. Delivery of in-year targets across internal top line USG and bottom line PBO with full P&L accountability, alongside external market share, penetration and brand power growth will be expected, with the ability to make trade-offs as required. This role supports the Marketing Manager in the development & responsibility of the Graze brand including marketing strategies, annual plans and pricing across the portfolio.

Role Responsibilities:

• Define and own brand strategy for the Graze brand, ensuring relevance to consumers' needs, (inc. Jobs to be Done & Integrated Business Plans)
• Build our Graze brand plan across all 6ps, including an NRM plan
• Generate powerful consumer insights that drive real growth and ensure excellent consumer experience across the full funnel - from awareness to conversion & retention, along end-to-end consumer journeys
• Implement breakthrough data strategies to leverage performance marketing and inform fast, bold decision making
• Supports Marketing Manager in the delivery of the Graze P&L and commercial execution of the in-year plans to achieve our annual performance ambi6ons in growth and profit delivery. Including S&OP, Fuel for Growth, Pricing strategies etc
• Align category development growth plans with Innovation team and own the market execution of NPD (inc. packaging design / communication & business case delivery)
• Generate and create communication ideas to activate through our agencies- from concept to deployment
• Line management of an Assistant Brand Manager

What we are looking for:

• A self-starter with an entrepreneurial and commercially savvy approach and the ability to balance future thinking with driving hands-on delivery and results. Passionate about building omnichannel, consumer-led brands & products.
• Worked in a brand management role (innovation role a bonus) within an FMCG environment, bringing solid knowledge and experience in managing smaller challenger brands.
• Experience in monitoring performance and making data-driven recommendations for future plans (Nielsen, Dunhumby, SIP)
• Skilled in recommending insight approaches and interpreting qualitative and quantitative data
• Excellent project management skills with an eye for detail and high standards of execution
• Be independent and resilient to work in a busy, fast-moving and complex environment, and have the confidence and maturity to engage and influence senior stakeholders
• A real foodie with a natural curiosity and consumer focus, with a keen eye for emerging trends

Kingston working environment:

• Contractors who are based at Kingston will be eligible to get free parking at a local carpark
• There is a Unilever Staff Shop located on the Ground Floor next to the main entrance, where Contingent Workers can buy discounted Unilever products.
• A canteen
• A Gym is available for use on the Ground Floor (with subscription).
• Facilities in the gym include cardiovascular equipment, resistance machines, spin bikes, free weights area, boxing equipment and a stretch/matted area. Classes are also available and can be booked directly with the Gym. Shower facilities are available in the changing rooms, along with hairdryers.