4,881 Senior Marketing Manager jobs in the United Kingdom

Role:  Marketing Campaigns Manager 

Location:  Newcastle or Sheffield - hybrid

Salary:  £32,874 - £37,874 (DOE)

Contract: Full time, Perm

Working hours:  Monday to Thursday: 8:30am – 5:00pm, Friday: 8:30am – 4:30pm 

Benefits:  

• 30 days annual leave + birthday off
• Free parking onsite
• Enhanced parental leave
• Life assurance
• EAP and online/digital GP
• Wellbeing support services
• Professional development
• Fantastic supportive culture

The Edwin Group is a growing collective of education companies working together to positively impact the lives of young people. We support schools and multi-academy trusts across the UK by offering high-quality temporary and permanent staffing, expert HR and leadership services, staff wellbeing training, character education and active learning programmes, and automated safer recruitment solutions – all designed to help schools recruit, retain and empower the best people. 

We’re proud to be recognised as a Sunday Times Best Place to Work for the third year in a row – a reflection of our strong values, supportive culture and commitment to employee wellbeing. 

The role:

We’re looking for a creative and results-driven Marketing Campaigns Manager to join our Marketing team on a permanent basis. In this key role, your primary focus will be leading integrated marketing campaigns for our recruitment brands – Vision for Education, ABC Teachers and Smart Teachers – to attract teaching and support staff and generate school leads, while also supporting wider campaign activity across the Group. 

Responsibilities:

• Plan, execute and evaluate integrated marketing campaigns using a mix of digital methods, including email, content, SEO, PPC and social media. 

• Use audience segmentation and profiling to tailor messaging and channels for key target groups. 

• Write clear, engaging, audience-led content for digital channels and collaborate with our in-house Design team to develop creative assets. 

• Maintain a central campaign asset library on the company intranet and communicate campaign plans to branches. 

• Manage campaigns in HubSpot – including email marketing, landing pages, workflows and marketing automation tools. 

• Run and optimise PPC campaigns across Google Search, Facebook/Instagram/TikTok ads and other suitable channels. 

• Track campaign performance using Google Ads, HubSpot, Salesforce, Google Tag Manager and Looker Studio, and adjust strategies based on insights. 

• Report on campaign performance against KPIs, providing insights and recommendations for improvement.

Requirements and skills

• Degree in Marketing, Communications or a related field (or equivalent professional qualification). 

• Significant experience in planning, delivering and evaluating successful marketing campaigns within a large organisation. 

• Strong copywriting, editing and proofing skills. 

• Proven success managing Google Ads (Search & Display), Meta Ads (Facebook/Instagram) and TikTok Ads. 

• Hands-on experience with HubSpot, email automation and social media management tools. 

• Strong analytical mindset with knowledge of Google Analytics, Google Tag Manager, Looker Studio, Facebook Insights, Twitter/X Analytics and SEO best practices. 

• Creative flair, attention to detail and the ability to manage multiple projects simultaneously. 

 
Desirable 

• CIM qualification in Marketing or Digital Marketing. 

• Canva, Adobe Creative Suite (Photoshop, InDesign, Illustrator) experience. 

 Click 'apply now' to be part of our exciting journey!

 Process:

• Screening Process - Our screening process is designed to assess candidates in a fair way. This gives you an opportunity to share your skill, experience and passion.
• Phone Call with the Talent Team - You will share a call with our Talent Acquisition team who will answer any questions you have about the role, our business and any next steps.
• 1st Interview - This first stage will involve meeting your potential manager and team members.
• Final Stage Interview - The final interview involves meeting a Senior Stakeholder in the business.

The Edwin Group do not discriminate on the grounds of age, gender, race, colour, religion, disability or sexual orientation, and we welcome applications from all sections of the community.

#internaledwin

• Develop and execute comprehensive digital marketing campaigns.
• Manage and optimize SEM, SEO, social media, and email marketing strategies.
• Oversee paid advertising campaigns across various platforms.
• Analyze campaign performance data and provide actionable insights.
• Manage digital marketing budgets and ensure efficient allocation of resources.
• Create compelling marketing content and assets.
• Collaborate with cross-functional teams to ensure campaign success.
• Identify and test new digital marketing channels and tactics.
• Monitor industry trends and competitor activities.

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing campaign management.
• Strong understanding of SEO, SEM, PPC, social media, and email marketing.
• Proficiency in marketing automation and analytics tools.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication abilities.
• Project management skills and the ability to manage multiple projects.
• Creative thinking and a results-oriented mindset.
• Experience in a fast-paced marketing environment.

• Develop and implement data-driven digital marketing strategies to drive customer acquisition and engagement.
• Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook, Instagram, and LinkedIn.
• Oversee SEM, SEO, and social media marketing efforts to increase brand visibility and website traffic.
• Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations.
• Manage marketing budgets and allocate resources effectively to achieve campaign objectives.
• Conduct A/B testing and other experiments to improve conversion rates and user experience.
• Collaborate with content creators to develop compelling marketing materials.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Contribute to the overall marketing strategy and brand positioning.
• Analyze customer data and market trends to identify new growth opportunities.

• A Bachelor's degree in Marketing, Business, Communications, or a related field.
• A minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid acquisition.
• Proven experience managing successful paid social, SEM, and display advertising campaigns.
• Proficiency with marketing analytics tools such as Google Analytics, SEMrush, and social media analytics platforms.
• Strong understanding of SEO principles and best practices.
• Excellent analytical and problem-solving skills, with a data-oriented mindset.
• Exceptional communication and collaboration skills, comfortable working in a hybrid environment.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Creativity and a passion for digital marketing innovation.

• Develop and implement comprehensive digital marketing strategies.
• Manage and optimize paid advertising campaigns (PPC, social media, display).
• Analyze campaign performance data and provide actionable insights.
• Oversee SEO efforts and content marketing initiatives.
• Manage the digital marketing budget and track ROI.
• Collaborate with internal teams to ensure brand consistency.
• Stay updated on industry trends and new digital marketing technologies.

• Developing and executing digital marketing strategies.
• Managing SEO, SEM, social media, and email marketing campaigns.
• Optimizing campaigns for performance and ROI.
• Analyzing marketing data and generating actionable insights.
• Conducting A/B testing and conversion rate optimization (CRO).
• Managing digital advertising budgets effectively.
• Collaborating with content and design teams.

• Proven experience in digital marketing management.
• Strong knowledge of digital marketing channels and tools.
• Proficiency in analytics and advertising platforms.
• Excellent analytical and strategic thinking abilities.
• Strong understanding of SEO, SEM, and PPC.
• Bachelor's degree in Marketing or a related field is preferred.

• Develop, implement, and manage comprehensive digital marketing strategies focused on performance metrics (ROI, CPA, ROAS).
• Oversee and optimize paid advertising campaigns on platforms such as Google Ads, Bing Ads, Facebook, Instagram, and LinkedIn.
• Manage and grow organic search rankings through advanced SEO techniques, including keyword research, on-page optimization, and link building.
• Plan and execute email marketing campaigns, including segmentation, automation, and A/B testing.
• Collaborate with the content team to ensure all marketing collateral is optimized for search engines and conversion.
• Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Conduct market research and competitor analysis to identify new opportunities.
• Foster a data-centric culture within the marketing team.

• Proven experience as a Digital Marketing Manager or similar role, with a strong portfolio of successful performance campaigns.
• Demonstrable experience with SEO, SEM, PPC, social media advertising, and email marketing platforms.
• Proficiency in Google Analytics, Google Tag Manager, and other relevant analytics tools.
• Excellent analytical and problem-solving skills with a keen eye for detail.
• Strong understanding of marketing automation and CRM systems.
• Exceptional written and verbal communication skills.
• Ability to manage multiple projects simultaneously in a fast-paced, remote environment.
• Bachelor's degree in Marketing, Business Administration, or a related field is preferred.

• Develop, implement, and manage data-driven digital marketing campaigns across various channels, including SEO, SEM, social media advertising, email marketing, and affiliate marketing.
• Define campaign objectives, target audiences, and key performance indicators (KPIs).
• Manage and optimize advertising budgets to maximize ROI and achieve campaign goals.
• Conduct market research and competitive analysis to identify new opportunities and trends.
• Utilize analytics tools (e.g., Google Analytics, Adobe Analytics) to track, measure, and report on campaign performance.
• A/B test different campaign elements (ad copy, landing pages, targeting) to continuously improve effectiveness.
• Oversee content creation and distribution to support digital marketing initiatives.
• Collaborate with the sales and product teams to ensure alignment between marketing efforts and business objectives.
• Stay up-to-date with the latest digital marketing technologies, trends, and best practices.
• Manage relationships with external agencies and vendors as needed.
• Provide regular reports on campaign performance, insights, and recommendations to senior management.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven track record (4+ years) in developing and executing successful digital marketing campaigns, with a strong emphasis on performance marketing.
• Demonstrated expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising (Facebook, LinkedIn), and email marketing platforms.
• Proficiency in analytics tools such as Google Analytics.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Experience with CRM systems and marketing automation tools is a plus.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.