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SEO Senior Business Analyst

The Insolvency Service

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Job Description

Birmingham, Leeds, Manchester and Nottingham. Applicants from the Insolvency Service only, may be considered, at locations other than those advertised, however, if successful, this may incur additional travel requirements.

Job Summary
The Insolvency Service is a leading Government agency which plays a crucial role in providing essential services to the public and to business. The work we do is important to the proper functioning of markets, the economy in general and support for thousands of people each year who are in financial difficulty.

Change and Technology Services plays a key role in the transformation of the agency, outlined in the 5-year strategy. Our Project Managers, Project Support Officers and Business Analysts lead the delivery of change across the agency, working with a diverse range of stakeholders and external service providers.

We are looking for a Senior Business Analyst to work on projects across the agency, which will tangibly improve outcomes for our colleagues and customers. Our Business Analysts work on a range of projects including supporting the delivery of improvements to our internal IT infrastructure, digitisation of service delivery, policy related change and estates.

Inclusive and diverse teams are important to us. We welcome and encourage applications from everyone, including groups underrepresented in our workforce. The Insolvency Service strives to ensure that the agency is a safe, inclusive, and welcoming place for everybody to bring their true self to work and to help the agency to achieve its diversity objectives. We have 10 active employee network groups available to join or become an ally, these include, Carers Network, Disability & Health, FACES Network Group, Grass Roots, LGBT+, Mind Matters, No Limits, Part Time Workers, The Shed, and Women's Network Group.

We offer full-time, part-time, job share and flexible ways of working. We value capability, technical skills and experience and we place great emphasis on lifetime development to support our people. We encourage our employees to become more involved in areas they feel strongly about, whether it be for the benefit of the agency, though our Engagement network or in their own local communities via volunteering opportunities.

The Insolvency Service is a great place to work, learn and grow your career

Job Description
Business Analysts assist with introducing change to all areas of the agency. Successful candidates will mainly be responsible for leading workshops, eliciting requirements, process design and mapping and many more business analysis related tasks for projects and other types of change. You will ensure that business needs are understood and translated into requirements that enable the selection, design, and delivery of technology enabled business solutions with innovation and customer experience at the heart of design principles.

Responsibilities
As a Business Analyst, you will:

  • identify and assess new and alternative approaches to performing business activities and opportunities for improvement or automation
  • gather needs and translate them to user stories, functional and non-functional business requirements
  • creation of acceptance criteria supporting User Stories
  • support cost and benefit analysis
  • cross reference user stories to benefits map. Identify any additional benefits from user stories as they are created
  • translation of requirements to commercial terms to support the procurement and SIAM provider processes
  • manage requirements throughout the change lifecycle ensuring traceability and version control
  • map out As-Is, and design and map To-Be processes for a range of departments across the Agency
  • work collaboratively with business users, third parties, the project team and IT throughout the systems implementation lifecycle
  • support management of change, functional testing, and implementation
  • facilitate discussions and workshops with technical and non-technical individuals at all levels of experience and seniority
  • work in partnership with the Project Manager, providing leadership to the delivery of the overall project
  • lead and mentor other business analysts, providing guidance and support in the execution of projects, initiatives, and professional development. Actively sharing knowledge and expertise

Further Information
To find out more about this opportunity, please join us at a virtual drop-in session as listed below:

Session 1: Thursday 18th September 10:00 – 10:30

Meeting ID:

Passcode: Ce2WD2iW

Session 2: Monday 22nd September 14:00 – 14:30

Meeting ID:

Passcode: oP28Zp62

Business Analysts assist with introducing change to all areas of the agency. Successful candidates will mainly be responsible for leading workshops, eliciting requirements, process design and mapping and many more business analysis related tasks for projects and other types of change. You will ensure that business needs are understood and translated into requirements that enable the selection, design, and delivery of technology enabled business solutions with innovation and customer experience at the heart of design principles.

As a Business Analyst, You Will

  • identify and assess new and alternative approaches to performing business activities and opportunities for improvement or automation
  • gather needs and translate them to user stories, functional and non-functional business requirements
  • creation of acceptance criteria supporting User Stories
  • support cost and benefit analysis
  • cross reference user stories to benefits map. Identify any additional benefits from user stories as they are created
  • translation of requirements to commercial terms to support the procurement and SIAM provider processes
  • manage requirements throughout the change lifecycle ensuring traceability and version control
  • map out As-Is, and design and map To-Be processes for a range of departments across the Agency
  • work collaboratively with business users, third parties, the project team and IT throughout the systems implementation lifecycle
  • support management of change, functional testing, and implementation
  • facilitate discussions and workshops with technical and non-technical individuals at all levels of experience and seniority
  • work in partnership with the Project Manager, providing leadership to the delivery of the overall project
  • lead and mentor other business analysts, providing guidance and support in the execution of projects, initiatives, and professional development. Actively sharing knowledge and expertise

Further Information
To find out more about this opportunity, please join us at a virtual drop-in session as listed below:

Session 1: Thursday 18th September 10:00 – 10:30

Meeting ID:

Passcode: Ce2WD2iW

Session 2: Monday 22nd September 14:00 – 14:30

Meeting ID:

Passcode: oP28Zp62

Person specification

Successful Applicants Will Demonstrate The Below Criteria

  • excellent analytical and problem-solving skills
  • strong presentation and facilitation skills
  • proven track record of adhering to the standards and methods for business analysis activities to support consistency and quality
  • experience of documenting user stories in Jira to create product backlogs
  • strong communications skills, with the ability to craft clear, effective messaging
  • experience of using BPMN when specifying business processes (As-Is & To-Be)
  • proven networking and stakeholder management experience, demonstrating the ability to engage and manage relationships with senior stakeholders
  • previous experience of translating requirements to commercial terms to support procurement activities and SIAM provider processes
  • policy driven change experience is a plus, enhancing the capability to navigate the complexities of legislative changes

Essential Criteria
You will hold the International Diploma in Business Analysis (or an equivalent qualification in Business Analysis). You should state on your application which modules you completed to achieve your diploma.

Qualifications
Hold the International Diploma in Business Analysis (or an equivalent qualification in Business Analysis) and the applicant should state on their application which modules they completed to achieve their diploma

Technical skills

We'll assess you against these technical skills during the selection process:

  • Project Delivery Capability Framework - Technical Competency of Requirements Management
  • Project Delivery Capability Framework - Technical Competency of Solutions Development
  • Project Delivery Capability Framework - Technical Competency of Stakeholder Engagement
  • Project Delivery Capability Framework - Behavioural/Leadership Competency of Influencing

Alongside your salary of £47,949, Insolvency Service contributes £13,890 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

Benefits
We want you to have a good work-life balance and want to support you in all that you do, so we offer a great benefits package including:

  • flexible working arrangements and flexi-time
  • full time new entrants to the Civil Service and those Civil Servants on modernised terms and conditions will be entitled to 25 days leave increasing on a sliding scale to 30 days after 5 years' service
  • in addition to this you are entitled to 8 public/bank holidays plus an additional day of privilege leave
  • competitive maternity, paternity and parental leave
  • 5 days paid leave for learning and development
  • 5 days paid for volunteering
  • a Cycle to work scheme
  • staff have access to an employee assistance programme, Workplace Wellness, for confidential, independent support and advice during difficult times in either their professional or personal life

Your pension is a valuable part of your total reward package where the employer makes a significant contribution to the cost of your pension. Your contributions come out of your salary before any tax is taken. This means, if you pay tax, your take-home pay will not be reduced by the full amount of your contribution; and your pension will continue to provide valuable benefits for you and your family if you are too ill to continue to work or die before you retire. For more information, visit

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Experience and Technical skills.

As part of the sift process, you will be asked to complete:

  • CV
  • Personal Statement

Further details around what this will entail are listed on the application form.

Should a large number of applications be received, an initial sift may be conducted using the Mandatory Qualifications and Personal Statement. Candidates who pass the initial sift may be progressed to a full sift or progressed straight to interview.

Your CV should provide a clear overview of your employment history, key responsibilities, relevant qualifications, and the skills and experience you've gained throughout your career including any notable achievements. Your CV will not be scored as part of the assessment process and will only be used for reference purposes only.

Your personal statement should be no more than 1000 words and must demonstrate how your personal skills, qualities, and experience align with the requirements of the role, outlined in the personal specification. Please ensure your statement references the essential criteria outlined in the person specification, as well as any desirable criteria. This will help provide a clearer basis for scoring and will be particularly useful in the event of tied scores.

If successful at the sift stage, at interview, you will be assessed on the following:

  • Technical Skills

  • Project Delivery Capability Framework - Technical Competency of Requirements Management

  • Project Delivery Capability Framework - Technical Competency of Solutions Development
  • Project Delivery Capability Framework - Technical Competency of Stakeholder Engagement
  • Project Delivery Capability Framework - Behavioural/Leadership Competency of Influencing

Full details of the selection process will be made available to shortlisted candidates once the sift has been completed.

Expected timeline (subject to change)
Sift – week commencing 29th September 2025

Interview – week commencing 13th October 2025 and w/c 20th October 2025

Location - Face-to-Face in Location Choice:

  • Birmingham Office, Third floor, Cannon House, 18 Priory Queensway, Birmingham, B4 6FD.
  • Leeds Office, 3rd floor, 1 City Walk, Leeds, LS11 9DA.
  • Manchester Office, 2nd Floor, 3 Piccadilly Place, London Road, Manchester, M1 3BN.
  • Nottingham Office, 4th Floor, Loxley House, Station Street, Nottingham, NG2 3NG.

Candidates are asked to note the above timetable, exercising flexibility through the recruitment and selection process.

Your interview will either be conducted face to face. You will be notified of this if you are selected for interview. Should you require any adjustments to this approach, please contact us first to discuss. Candidates are asked to note the above timetable, exercising flexibility through the recruitment and selection process.

Use of AI
Artificial Intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance for more information on appropriate and inappropriate use.

Visa Applicants
To sponsor a candidate under the Skilled Worker visa, a sponsorship licence is required. The Insolvency Service does not currently hold this licence and therefore, cannot legally sponsor Skilled Worker visa applicants.

Hybrid Working
Insolvency Service operates a hybrid working policy subject to business need, giving people the flexibility to choose when and where they work and collaborate with others.

Individuals are expected to work from one of the office locations stated in the advert to connect with their colleagues, as required by their role and business team needs. There is flexibility to split the working week, spending a minimum of 60% in the workplace, which includes the office, site visits, court etc.

Further Information
A reserve list may be held for a period of 12 months from which further appointments can be made.

Any move to Insolvency Service from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare; for further information visit the Childcare Choices website.

If successful and transferring from another Government Department a criminal record check may be carried out.

In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf.

However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing Pre- stating the job reference number in the subject heading.

New entrants are expected to join on the minimum of the pay band.

Reasonable Adjustment
If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes.

If you need a change to be made so that you can make your application, you should:

Contact Government Recruitment Service via as soon as possible before the closing date to discuss your needs.

Complete the 'Assistance required' section in the 'Additional requirements' page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you're deaf, a Language Service Professional.

If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.

Feedback
Feedback will only be provided if you attend an interview or assessment.

This vacancy is using Success Profiles (opens in a new window), and will assess your Experience and Technical skills.

Security

Successful candidates must undergo a criminal record check.

People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Successful candidates must undergo a criminal record check.

People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This Job Is Broadly Open To The Following Groups

  • UK nationals
  • nationals of the Republic of Ireland
  • nationals of Commonwealth countries who have the right to work in the UK
  • nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
  • nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
  • individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
  • Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).

The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).

The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.

The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job Contact

  • Name : Steve Rockliffe
  • Email :

Recruitment team

  • Email :

Further information

A candidate can raise a complaint to the Insolvency Service if they think that:

They have been discriminated against under the Equality Act 2010.

There have been procedural irregularities at any stage of the recruitment process.

If you feel that your application has not been treated in accordance with the recruitment principles, and wish to make a complaint, then you should contact in the first instance: If you are not satisfied with the response that you receive you can then contact the Civil Service Commission.

All complaints must be received by the contact point for applicants within 24 hours from the date the applicant is advised of their non-success at sift, assessment or interview. Complaints will be considered by an independent third-party outside of the recruitment campaign. The decision will be conveyed to the applicant, in writing, within 5 working days of receipt of the complaint. The recruitment process will usually be put on hold until the complaint has been resolved.

Complaints may also be made to the Civil Service Commission at any time if the individual believes their application has not been treated in accordance with the recruitment principles (appointment on merit through fair and open competition). However, complaints must first have been raised with Government Recruitment Service.

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Search Engine Optimization Specialist

Barnsley, Yorkshire and the Humber SEO for Hire

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Job Description

SEO Specialist – eCommerce & B2B Focus (In-Office – South Yorkshire)


We’re partnering with a fast-growing digital agency based in South Yorkshire to find a strategic, hands-on SEO Specialist to join their in-office team.


This is a rare opportunity to join an ambitious agency at a high-growth stage; delivering impactful SEO campaigns across eCommerce and B2B clients, with a clear path to SEO Manager.


About the Role

You’ll take ownership of SEO strategy and execution across a portfolio of client accounts — working closely with designers, developers, and account managers to implement meaningful campaigns that drive results. You’ll be client-facing, commercially minded, and focused on clarity and outcomes; not vanity metrics.


You’ll be responsible for:

  • Conducting technical site audits, keyword research, and on-page optimisations
  • Building and maintaining content strategies (e.g., blog silos, pillar pages)
  • Reporting on organic performance with clear, actionable insights
  • Collaborating with in-house teams to implement SEO best practices
  • Supporting and mentoring junior team members as the SEO function scales


What We’re Looking For

  • 2+ years of hands-on SEO experience (agency or in-house)
  • Solid grasp of technical , on-page , and content SEO
  • Strong toolkit: GA4 , Search Console , SEMrush , Screaming Frog , Sitebulb
  • Experience with eCommerce and/or B2B accounts
  • Comfortable being client-facing and owning performance outcomes
  • Organised, proactive, commercially sharp
  • Based in or near South Yorkshire; this is a full-time, in-office role


Bonus Points

  • Familiarity with Shopify , Webflow , or WordPress
  • Site migration experience
  • Knowledge of CRO , Digital PR , or content briefing
  • Strong communication and writing skills


What’s on Offer

  • Competitive salary based on experience and impact
  • Clear route to SEO Manager as the team grows
  • 28 days holiday (incl. bank hols)
  • Supportive, collaborative culture focused on quality and continuous learning
  • Fitness-friendly, dog-friendly, people-first workplace


This is more than just a job; it’s a chance to shape the future of SEO in a creative, high-performance environment.

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Search Engine Optimization Team Lead

Harnham

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Job Description

SEO Lead

Up to £100,000

Remote


An innovative AI business is seeking a foundational SEO hire to establish and own the function from scratch. Reporting directly to the CMO, this role offers high autonomy, visibility, and influence within a company at the forefront of AI infrastructure and consumer engagement.


You’ll be the go-to expert for all things SEO: shaping strategy, solving complex technical challenges, and driving measurable growth in an environment where SEO is a core growth driver , not an afterthought.


The business is looking for someone with:

  • A deep technical SEO background (highest priority)
  • Proven experience in migrations and troubleshooting
  • The ability to scale SEO from zero into a high-performing function
  • A growth mindset – comfortable navigating ambiguity and challenges


This is an opportunity to create impact, define the SEO roadmap , and leave a lasting mark on a rapidly growing AI-led organisation.


Send your CV to to register your interest. Please note we cannot offer sponsorship.

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Digital Marketing Manager - SEO Specialist

SO14 0AB Southampton, South East £45000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client, a rapidly growing e-commerce business based in **Southampton, Hampshire, UK**, is seeking an experienced and results-driven Digital Marketing Manager with a strong specialization in Search Engine Optimization (SEO). This is a pivotal role responsible for developing and executing comprehensive digital marketing strategies to enhance online visibility, drive organic traffic, and improve conversion rates. You will lead the SEO efforts, conducting in-depth keyword research, analysing website performance, and implementing both on-page and off-page optimization techniques. Your responsibilities will extend to managing paid search campaigns (PPC), social media marketing, email marketing, and content marketing strategies. You will be responsible for setting marketing objectives, defining key performance indicators (KPIs), and monitoring campaign performance against these metrics. The ideal candidate will have a proven track record of success in digital marketing, with demonstrated expertise in SEO and SEM. You should be proficient with SEO tools (e.g., SEMrush, Ahrefs, Google Analytics), analytics platforms, and various digital marketing channels. Excellent analytical skills, strategic thinking, and the ability to interpret data to inform marketing decisions are essential. You will also be responsible for managing the digital marketing budget, collaborating with internal teams (e.g., content creators, web developers), and external agencies. This role requires strong leadership qualities, exceptional communication skills, and the ability to stay ahead of evolving digital marketing trends. We are looking for a creative and analytical individual who is passionate about driving online growth and delivering measurable results for our business in **Southampton**.
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SEO Specialist

Blue Light Card

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Job Description

Blue Light Card. Individually great, together unstoppable
The Role and the Team
We're looking for a data-driven and creative SEO Specialist to join our Growth team at Blue Light Card. You'll play a key role in improving how Blue Light Card shows up in search, from traditional search engine optimisation through to emerging generative platforms like Google's Gemini and ChatGPT.

This is a hands-on role where you'll combine data, experimentation and creativity to help shape and deliver strategies that strengthen our visibility and grow awareness of our app and membership. And while your main focus will be SEO, there's also scope to develop your skills in App Store Optimisation (ASO), using your existing expertise to drive growth in other channels.

Our Growth team is one of the newest at Blue Light Card, using data to maximise member acquisition and engagement. Blending insight with creativity, we're making a big impact and delivering real results for our members and partners.

What You'll Do

  • Contribute to and execute SEO and GEO strategies that improve our visibility across search and generative platforms
  • Conduct keyword research to understand how our audiences (NHS, teachers, armed forces etc.) are searching
  • Audit, monitor and improve on-page and technical SEO performance, working closely with developers to ensure best practice in site health, crawlability and indexation
  • Collaborate with our Brand & Comms team to create human-focused, AI-friendly content that performs across both search engines and generative platforms
  • Design and run A/B tests, analyse funnel and cohort performance, and use data to identify opportunities for growth and improved conversion
  • Optimise App Store and Google Play listings to increase visibility and installs, building your skills in ASO
  • Monitor, report and share insights on organic performance using tools like GA4, Search Console, SEMrush and Looker Studio
  • Stay ahead of algorithm changes, generative AI developments and SEO trends, bringing fresh ideas to test and learn

What You'll Bring

  • Demonstrated experience within a specialist SEO role (in-house or agency) with an understanding of technical SEO, including site architecture, page speed optimisation, schema markup and Core Web Vitals
  • Strong knowledge of tools such as SEMrush, Google Search Console and GA4, plus experience using data visualisation platforms to track, analyse and attribute results
  • Awareness of Generative Engine Optimisation (GEO) and how AI-driven search is shaping visibility
  • Practical experience running A/B and multivariate tests, using insights to optimise performance and user journeys
  • Experience developing content strategies informed by keyword research and user intent and executing these within a CMS
  • Confidence collaborating cross-functionally and communicating insights clearly to non-technical stakeholders
  • A natural curiosity to test new ideas, explore emerging channels and stay ahead of industry and AI trends
  • Hands-on work with App Store optimisation for a discount, ecommerce or memberships app would be desirable but is not essential

Our Culture
Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It's what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.

We don't just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.

We're committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.

We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren't able to offer fully remote working.

What We Offer

  • Hybrid working and flexible hours
  • Free parking and EV charging onsite at HQ
  • 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days
  • A company bonus scheme
  • Your own Blue Light Card and exclusive access to thousands of discounts
  • Generous funded BUPA medical insurance covering pre-existing conditions
  • Group auto-enrolment pension plan
  • Enhanced parental leave and absence leave
  • Healthcare cashback plan
  • Employee assistance programme (including mental health support) and mental health first aiders
  • Great social events e.g., festive party, summer party, team socials, sports matches
  • Regular company-wide recognition events e.g. Monthly Light's Up and The Shine awards
  • Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks)
  • Onsite gym at HQ (including access to free HIIT & stretch classes)
  • Strong learning and development culture
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SEO Specialist

RM Staffing B.V.

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Job Description

freelance

We are seeking a skilled and data-driven SEO Specialist to join our marketing team. In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions. You will play a pivotal role in implementing both on-page and off-page SEO strategies and collaborate across content, web development, and marketing teams to drive results.

Key Responsibilities 1. Strategy & Execution
  • Develop, implement, and manage comprehensive SEO strategies that align with business goals.

  • Conduct competitive analysis to identify gaps and opportunities in search.

  • Plan and execute keyword research and mapping to targeted landing pages.

2. On-Page Optimization
  • Optimize website content, meta tags, headers, internal linking, and images.

  • Collaborate with content teams to ensure SEO best practices are implemented in new and existing content.

  • Monitor site architecture and ensure crawlability and indexability.

3. Off-Page SEO
  • Develop and manage link-building campaigns, outreach, and partnerships.

  • Monitor backlink profile and identify disavow opportunities.

4. Technical SEO
  • Conduct regular technical audits and troubleshoot crawl errors, page speed issues, and mobile usability.

  • Work with developers to implement technical fixes including structured data, redirects, XML sitemaps, etc.

5. Analytics & Reporting
  • Use tools like Google Analytics, Search Console, Ahrefs/SEMrush, and Screaming Frog to monitor performance.

  • Track keyword rankings, CTR, bounce rates, and conversion from organic traffic.

  • Provide monthly SEO reports with insights and recommendations.



Must-Haves
  • 2–5 years of experience in SEO (agency or in-house).

  • Strong understanding of search engine algorithms and ranking factors.

  • Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4).

  • Experience with CMS platforms like WordPress, Webflow, Shopify, or others.

  • Knowledge of HTML/CSS and technical SEO principles.

  • Strong analytical and problem-solving skills.

  • Excellent communication and project management skills.

Nice-to-Haves
  • Experience with international SEO or large-scale enterprise websites.

  • Basic knowledge of JavaScript, Core Web Vitals, and schema markup.

  • Familiarity with A/B testing tools and CRO practices.

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SEO Specialist

0000 IDP Education Limited

Posted 343 days ago

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Job Description

Permanent



About IDP


IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.


Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.


Learn more at






Role purpose


The SEO Specialist role is Responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.






Key accountabilities


Search Engine Optimization



  • Responsible to maintain & optimize accounts/websites on top of the search pages of search engines. Help in daily operations of various online marketing initiative, which includes SEO keyword research, on page & off page optimization, image & video optimization.

  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code.

  • Work with editorial and marketing teams to drive SEO in content creation.

  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

  • Link Building activity, including advising and working with editorial and marketing teams on social media plans and activity


Knowledge Development



  • Continuously update own knowledge of SEO best practices and latest trends and share learnings with relevant team members to enhance IDP marketing efforts






Required experience


The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills


A deep understanding of mobile strategy and how it relates to SEO


Strong understanding of website development & coding, as well as a fundamental grasp of Digital Marketing


Google Analytics Certified




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Digital Marketing Manager - Content & SEO Specialist

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Posted 7 days ago

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Job Description

full-time
Our client is looking for a creative and results-oriented Digital Marketing Manager with a strong focus on content strategy and Search Engine Optimization (SEO). This is a fully remote position offering the chance to significantly impact brand visibility and lead generation. You will be responsible for developing and executing a comprehensive digital marketing plan that leverages high-quality content and robust SEO practices to attract, engage, and convert target audiences. A passion for storytelling, a deep understanding of search algorithms, and proven experience in driving organic growth are key.

Responsibilities:
  • Develop and implement a data-driven content marketing strategy to align with business goals and target audience needs.
  • Create, edit, and manage compelling and SEO-optimized content across various platforms, including website copy, blog posts, whitepapers, case studies, social media updates, and email newsletters.
  • Conduct keyword research, competitor analysis, and SEO audits to identify opportunities for organic growth.
  • Implement on-page and off-page SEO best practices, including technical SEO, link building, and content optimization.
  • Monitor and analyze website traffic, search rankings, and content performance using tools like Google Analytics, SEMrush, and Ahrefs.
  • Develop and execute social media strategies to increase brand awareness, engagement, and website traffic.
  • Manage and grow the company's email marketing list and campaigns, focusing on segmentation and personalization.
  • Collaborate with design and development teams to ensure website user experience and mobile responsiveness align with SEO best practices.
  • Stay up-to-date with the latest digital marketing trends, SEO algorithm updates, and emerging technologies.
  • Measure and report on the effectiveness of digital marketing campaigns, providing insights and recommendations for continuous improvement.
  • Manage relationships with any external content creators or SEO agencies.
A Bachelor's degree in Marketing, Communications, English, or a related field is preferred. A minimum of 4 years of experience in digital marketing, with a proven track record in content creation and SEO, is essential. Expertise with SEO tools, CMS platforms (e.g., WordPress), and analytics software is required. Excellent writing, editing, and communication skills are paramount. Strong analytical and problem-solving abilities are crucial for this remote role.
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Senior SEO Specialist

Liverpool, North West MacGregor Black

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Job Description

permanent
Senior SEO Specialist - Sports Brand Are you passionate about driving organic growth within sports? Do you have the technical expertise to take SEO performance to the next level? Can you turn search data into strategies that boost visibility, traffic, and revenue? MacGregor Black is collaborating with a Renowned Fashion Brand to appoint a Senior SEO Specialist . This is a permanent position based onsite in Liverpool . As Senior SEO Specialist / Executive, you will play a key role in shaping and executing the SEO strategy to enhance the brand’s online visibility, organic growth, and revenue performance. Working closely with the digital and ecommerce teams, you will ensure the brand’s presence is optimised across all digital platforms and positioned competitively within the sports industry. Key Responsibilities: Develop, implement, and manage SEO strategies across all digital channels. Conduct keyword research, site audits, and competitor analysis to identify growth opportunities. Optimise on-page elements, product and category pages, and metadata to improve search rankings. Oversee technical SEO, collaborating with developers to enhance site performance and resolve issues around crawlability, indexing, and site structure. Lead and support content optimisation, ensuring alignment with brand and trading campaigns. Track, analyse, and report on SEO performance using tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or Screaming Frog. Stay ahead of industry trends and algorithm updates, ensuring best practice is embedded into the SEO roadmap. What We’re Looking For: Proven experience in SEO, ideally within ecommerce, fashion, or retail. Strong technical SEO knowledge and practical hands-on optimisation skills. Demonstrable success in improving rankings, driving organic traffic, and increasing online revenue. Experience managing SEO tools and reporting dashboards. Analytical mindset with the ability to interpret data and provide actionable insights. Excellent communication skills, with confidence in influencing cross-functional stakeholders. Passion for digital marketing and a proactive approach to innovation. Why Join? Competitive salary package. Opportunity to join a dynamic and growing fashion brand. Autonomy to lead SEO strategy within a collaborative digital team. Clear progression and development opportunities. Please contact Gabby Zachrisson at for more information.
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Senior SEO Specialist

Manchester, North West MacGregor Black

Posted today

Job Viewed

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Job Description

permanent
Senior SEO Specialist - Fashion Brand Are you passionate about driving organic growth within fashion? Do you have the technical expertise to take SEO performance to the next level? Can you turn search data into strategies that boost visibility, traffic, and revenue? MacGregor Black is collaborating with a Renowned Fashion Brand to appoint a Senior SEO Specialist . This is a permanent position based onsite in Manchester . As Senior SEO Specialist you will play a key role in shaping and executing the SEO strategy to enhance the brand’s online visibility, organic growth, and revenue performance. Working closely with the digital and ecommerce teams, you will ensure the brand’s presence is optimised across all digital platforms and positioned competitively within the fashion industry. Key Responsibilities: Develop, implement, and manage SEO strategies across all digital channels. Conduct keyword research, site audits, and competitor analysis to identify growth opportunities. Optimise on-page elements, product and category pages, and metadata to improve search rankings. Oversee technical SEO, collaborating with developers to enhance site performance and resolve issues around crawlability, indexing, and site structure. Lead and support content optimisation, ensuring alignment with brand and trading campaigns. Track, analyse, and report on SEO performance using tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or Screaming Frog. Stay ahead of industry trends and algorithm updates, ensuring best practice is embedded into the SEO roadmap. What We’re Looking For: Proven experience in SEO, ideally within ecommerce, fashion, or retail. Strong technical SEO knowledge and practical hands-on optimisation skills. Demonstrable success in improving rankings, driving organic traffic, and increasing online revenue. Experience managing SEO tools and reporting dashboards. Analytical mindset with the ability to interpret data and provide actionable insights. Excellent communication skills, with confidence in influencing cross-functional stakeholders. Passion for digital marketing and a proactive approach to innovation. Why Join? Competitive salary package. Opportunity to join a dynamic and growing fashion brand. Autonomy to lead SEO strategy within a collaborative digital team. Clear progression and development opportunities. Please contact Gabby Zachrisson at for more information.
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