4,795 Seo Strategist jobs in the United Kingdom

• Develop, implement, and manage comprehensive SEO strategies for a variety of clients.
• Conduct in-depth keyword research, competitor analysis, and content gap analysis.
• Perform technical SEO audits and recommend optimizations to improve website performance.
• Develop and execute link-building strategies to enhance domain authority.
• Monitor and analyze SEO performance metrics using tools like Google Analytics, Google Search Console, and SEMrush.
• Provide actionable insights and regular reports to clients and internal teams.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
• Collaborate with content creators, developers, and marketing teams to ensure SEO best practices are integrated.
• Advise on website architecture, content strategy, and user experience from an SEO perspective.

• Minimum of 6 years of experience in Search Engine Optimization (SEO).
• Proven track record of successfully increasing organic traffic and search engine rankings.
• Expertise in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
• Strong understanding of technical SEO, on-page optimization, and off-page strategies.
• Excellent analytical, problem-solving, and reporting skills.
• Proficient in communicating complex SEO concepts to diverse audiences.
• Bachelor's degree in Marketing, Communications, or a related field (preferred).
• Ability to work independently and manage multiple projects in a remote setting.

• Develop and execute comprehensive SEO strategies tailored to client goals and target audiences.
• Conduct in-depth keyword research, competitive analysis, and technical SEO audits.
• Optimize website content, structure, and technical elements to improve search engine visibility and user experience.
• Implement and manage link-building strategies to enhance domain authority and referral traffic.
• Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
• Stay current with the latest search engine algorithm updates and SEO best practices.
• Collaborate with content creators, web developers, and other marketing specialists to ensure integrated campaign execution.
• Provide strategic recommendations and insights to clients based on performance data and industry trends.
• Identify and troubleshoot SEO issues, providing timely solutions.
• Mentor junior SEO specialists and contribute to the team's knowledge base.

• Proven experience as an SEO Strategist or similar role, with a strong portfolio demonstrating successful SEO campaigns.
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency with a range of SEO tools, including keyword research, analytics, and rank tracking platforms.
• Strong understanding of technical SEO aspects such as site speed, mobile optimization, schema markup, and crawlability.
• Experience with content strategy and on-page optimization techniques.
• Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Strong written and verbal communication skills, with the ability to explain technical concepts clearly.
• Ability to manage multiple projects and client relationships effectively.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.
• Must be comfortable and effective working in a fully remote environment.

• Develop and execute data-driven SEO strategies to increase organic search traffic and improve search engine rankings for target keywords.
• Conduct in-depth keyword research, competitor analysis, and market trend analysis to identify opportunities.
• Perform technical SEO audits, identify site issues, and recommend solutions for optimisation.
• Develop and oversee on-page optimisation strategies, including content optimisation, meta tag optimisation, and internal linking.
• Implement and manage off-page SEO strategies, including link building and citation management.
• Collaborate with content teams to create high-quality, SEO-optimised content that meets user intent.
• Monitor SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
• Provide regular reports and actionable insights to stakeholders, highlighting progress and areas for improvement.
• Stay up-to-date with the latest search engine algorithm updates and SEO best practices.
• Advise on website architecture, site speed optimisation, and mobile-friendliness from an SEO perspective.
• Develop and manage SEO link-building campaigns to acquire high-quality backlinks.
• Work closely with web development teams to ensure seamless implementation of technical SEO recommendations.
• Identify and analyse user search behaviour to inform content and strategy development.
• Mentor junior SEO specialists and share knowledge across the marketing team.

• Proven experience in developing and executing successful SEO strategies, with a strong portfolio of organic growth achievements.
• In-depth knowledge of on-page, off-page, and technical SEO principles.
• Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz, Google Search Console, Google Analytics).
• Strong analytical and problem-solving skills with the ability to interpret complex data.
• Excellent understanding of search engine algorithms and ranking factors.
• Proficiency in analysing website performance and identifying areas for improvement.
• Strong communication and presentation skills, with the ability to explain technical concepts clearly.
• Experience working in a remote-first environment and managing projects autonomously.
• Bachelor's degree in Marketing, Communications, Computer Science, or a related field.

We’re looking for a hands-on and ambitious Senior SEO Strategist with deep technical expertise to take a leading role in shaping and delivering SEO strategy across our full suite of services - from technical SEO to off-page (link building and Digital PR) and on-page (content and creative assets).

In this role, you’ll guide and mentor SEO Specialists, while collaborating closely with Managers, Senior Managers, and Leads across SEO, Digital PR, and Paid Media. Your focus will be on driving strategic excellence, innovation, and measurable impact for our clients.

Success will require a strategic mindset grounded in technical depth. You’ll play a key part in evolving our SEO offering alongside the SEO Lead, Digital PR Lead, and Head of Client Strategy, helping to push forward both client outcomes and the growth of our services.

The role:

• Contract: Permanent, full-time
• Salary: £37,000 - £44,000 (depending on experience)

Key responsibilities:

SEO Strategy & Technical Execution (60%)

• Define, own, and deliver advanced SEO strategies across technical, on-page, and off-page channels for a portfolio of clients, providing guidance and oversight to SEO Specialists in developing these strategies for their clients
• Audit client SEO activities, evaluate backlink profiles, and identify blockers such as crawlability or indexing issues.
• Conduct keyword research and competitor analysis to inform content and SEO strategies.
• Support Managers and SEO Executives in implementing strategies, ensuring campaigns are effective, innovative, and aligned with client goals.
• Monitor campaign performance and use insights to optimise strategies and drive measurable results.
• Provide strategic support to other service lines, particularly Digital PR, to achieve broader organic goals.
• Join client calls and meetings, delivering expert guidance and fostering confidence in SEO strategy.
• Act as a go-to technical expert within the agency, promoting a culture of excellence in SEO delivery.

Service Line Development & Market Growth (20%)

• Contribute to the evolution of the agency’s SEO offering, identifying opportunities for new services or enhancements to existing ones.
• Support business development by providing strategic input for pitches and proposals.
• Explore and test innovative SEO, linking, and content strategies to drive competitive advantage.
• Collaborate with wider teams to integrate SEO insights into cross-channel campaigns.
• Proactively review workflows and processes, suggesting improvements and working with the SEO Lead to implement changes.

Team Management & Development (20%)

• Line-manage and mentor SEO Specialists, providing guidance, feedback, and support for professional growth.
• Ensure best practice across the team, promoting consistency, quality, and technical excellence.
• Support knowledge sharing and training initiatives, maintaining awareness of skills across the team.
• Continuously develop your own expertise through independent learning and industry events, and share insights with the team.

About you:

• Recognised as a technical SEO expert, with a track record of designing and delivering complex, high-impact strategies across technical, on-page, and off-page channels.
• Highly analytical and data-driven, able to turn insights from audits, reporting, and analytics into clear, actionable strategies.
• Hands-on practitioner and strategic thinker: you can both implement technical fixes and guide the wider team to deliver excellence.
• Confident client-facing presence, capable of leading calls, presenting recommendations, and influencing stakeholders at all levels.
• Results-oriented and proactive, always seeking ways to optimise campaigns, innovate strategies, and drive measurable client growth.
• Experienced in fast-paced agency environments, able to mentor specialists and collaborate across cross-functional teams to elevate service delivery.
• Curious and forward-thinking, with a passion for staying ahead of SEO trends, tools, and industry developments.

What we offer:

• 33 days annual leave
• Birthday off work
• Work abroad policy (up to 30 days per year)
• Competitive pension scheme (matched up to 7%)
• Company bonus scheme
• Industry-leading Family Policies
• Hybrid, flexible working
• Life Assurance and private Bupa healthcare
• Regular team socials, events, education sessions to bring the whole agency together, both in and outside of work
• Free weekly breakfasts catered to all

• Develop, implement, and manage comprehensive SEO strategies tailored to client objectives and target markets.
• Conduct in-depth keyword research, competitive analysis, and audience segmentation to identify opportunities for organic growth.
• Perform technical SEO audits, identifying and resolving issues related to website crawlability, indexability, site speed, and mobile-friendliness.
• Develop and oversee content optimization strategies to improve relevance, authority, and search engine performance.
• Create and manage ethical link-building campaigns to enhance domain authority and referral traffic.
• Monitor and analyze website traffic, search engine rankings, and other key SEO metrics using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Prepare regular performance reports for clients, clearly communicating insights, progress, and recommendations.
• Stay up-to-date with the latest search engine algorithm updates, industry trends, and SEO best practices.
• Collaborate with content creators, web developers, and digital marketing teams to ensure integrated SEO efforts.
• Provide strategic guidance and mentorship to junior SEO specialists.
• Advise clients on best practices for on-page, off-page, and technical SEO.
• Identify and test new SEO tools and techniques to drive continuous improvement.
• Contribute to the development of client proposals and new business pitches.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of hands-on experience in SEO, with a proven track record of driving significant organic growth for websites.
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
• Strong understanding of technical SEO, including website architecture, schema markup, and Core Web Vitals.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data and derive actionable insights.
• Strong written and verbal communication skills, with the ability to present complex information clearly and concisely.
• Experience in content strategy and optimization.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Certification in Google Analytics and Google Ads is a plus.
• Experience with international SEO and local SEO is advantageous.

Hire Digital is seeking a Senior SEO Content Strategist to lead both technical SEO and editorial content strategy. This role requires a strategic thinker who can integrate SEO insights, audience data, and content planning to drive measurable organic growth. The ideal candidate excels at combining on-page and technical SEO expertise with data-informed storytelling to shape content calendars that resonate with lifestyle audiences.

Requirements

RESPONSIBILITIES

SEO Strategy (Technical & On-Page)

• Conduct technical audits and implement on-site improvements to enhance site crawlability, speed, and indexation.
• Optimize website architecture, metadata, and internal linking structure to improve organic visibility and user experience.
• Track and report on SEO performance across key KPIs using tools like Google Search Console, GA4, Ahrefs, SEMrush, and Looker Studio.
• Collaborate with web developers and stakeholders to implement technical recommendations and structured data improvements.
• Monitor algorithm changes and adjust strategies accordingly to maintain search performance.

Content Strategy & Editorial Planning

• Leverage keyword research, trend analysis, and social listening tools to create content strategies aligned with target audiences (travel/lifestyle).
• Translate SEO insights into actionable editorial calendars, supporting content writers with structured briefs and optimization guidelines.
• Identify gaps in existing content and recommend new opportunities based on data, seasonality, and customer interests.
• Work closely with client stakeholders and internal teams to align content direction with brand tone and business objectives.
• Collaborate on campaign-level content planning, ensuring SEO best practices are applied across all deliverables.

REQUIREMENTS

• Previous experience in SEO strategy and content marketing, preferably with agency or editorial brand experience.
• Demonstrated success optimizing websites and scaling SEO content in B2C sectors such as travel, lifestyle, or finance.
• Proficient with tools such as Google Analytics 4, Search Console, Ahrefs, SEMrush, Screaming Frog, BuzzSumo, and content planning platforms.
• Deep understanding of audience intent, content mapping, and storytelling within SEO frameworks.
• Experience creating editorial strategies informed by SEO, competitive analysis, and cultural trends.
• Strong communication and collaboration skills, with the ability to guide writers, designers, and developers.
• Familiarity with Mastercard’s Priceless or travel-related brand tone is a plus.

• Developing and implementing data-driven SEO strategies to improve organic search rankings and website traffic.
• Conducting in-depth keyword research, competitor analysis, and technical SEO audits.
• Creating and managing a content marketing calendar, overseeing the creation of high-quality, engaging, and SEO-optimised content across various formats (blog posts, articles, infographics, videos).
• Collaborating with the web development team to ensure website technical SEO best practices are implemented.
• Monitoring and reporting on key digital marketing metrics, including organic traffic, keyword rankings, conversion rates, and ROI.
• Developing and executing paid search (PPC) campaigns to complement organic strategies.
• Managing social media marketing initiatives to increase brand awareness and engagement.
• Utilising analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) to track campaign performance and identify areas for improvement.
• Staying up-to-date with the latest trends in SEO, content marketing, social media, and digital advertising.
• Providing strategic guidance and mentorship to junior marketing team members.