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WHJS1_UKTJ

Marketing Campaign Manager

? Location: UK-based | Remote or Hybrid
? Full-Time | Permanent

Lead world-class marketing campaigns at a leading Enterprise Service Management software company.

Are you a hands-on Marketing Campaign Manager with a passion for generating high-quality leads and delivering tangible results? Want to work with cutting-edge technology, top-tier intent data, and a team t.

WHJS1_UKTJ

Codurance is a global software consultancy dedicated to creating high-quality, sustainable software solutions. We specialise in Software Craftsmanship, Agile methodologies, and DevOps practices, delivering customised solutions for our clients. Our teams are passionate about continuous learning, innovation, and delivering real value through technology.

Position Overview:

Codurance is on the lookout for a passionate and proactive Marketing Campaign Manager to spearhead and execute marketing campaigns that engage our target audience and generate valuable sales leads. If you thrive in a collaborative environment and have hands-on experience with crafting, implementing, and refining marketing strategies in the tech consultancy sector, this role is tailor-made for you! You will partner closely with our marketing and sales teams, along with other key stakeholders at Codurance, to ensure that your campaigns achieve outstanding returns on investment.

Requirements

Campaign Strategy & Planning:

Join us in developing and managing exciting marketing campaign strategies that align with Codurance’s objectives, all aimed at driving a robust pipeline of sales leads! You'll get to identify our target audiences and craft messages and content that truly resonate with various customer segments across different channels. Collaborating with stakeholders will be key as you help set objectives, KPIs, and essential deliverables for each campaign.

Campaign Execution:

You'll plan, coordinate, and execute engaging multi-channel marketing campaigns, with a heavy emphasis on tech leader community based events, digital, social media, email, paid advertising and even tapping into our video and podcast channels! Creating and managing campaign timelines will ensure we deliver assets and resources on time, every time. You'll also collaborate with our internal teams to produce outstanding campaign materials. Oversight of campaign deployment on platforms like HubSpot and LinkedIn will be part of your role as well.

Performance Analysis & Optimisation:

You’ll track, measure, and analyse campaign performance metrics while providing valuable insights and recommendations for enhancement. Using A/B testing, data analytics, and reporting tools, you'll continuously refine our campaigns for even better results. By monitoring competitor campaigns and industry trends, you'll help us stay ahead of market changes and adapt our strategies as needed.

Collaboration & Communication:

Working together with campaign stakeholders, you’ll create engaging and relevant content that aligns perfectly with our campaign goals. You'll also partner closely with our sales team to ensure we’re aligned on messaging, lead nurturing, and conversion objectives. Regular reports and presentations will keep stakeholders informed about campaign progress and outcomes.

Budget Management:

You’ll manage campaign budgets, ensuring we use our resources in a cost-effective manner while aiming for maximum ROI. Lastly, your insights based on campaign performance analysis will guide recommendations for future investments.

Benefits

Joining a consultancy offers a unique and varied experience. We are a relatively small team and you will have the opportunity to contribute to the evolution of services as well as learning from team members who have a passion for product development. In addition we offer:

• Personal learning budget - access to Learnerbly, our online learning and development tool, to support your personal development and career progression here
• Training - no fixed training budget. So long as the course is relevant for the company and you’ll do a lightning talk on the subject, we’re happy to pay for it
• Life cover and private medical - Long-term sickness cover. Private medical cover including dental, hearing and optical
• Long service awards - two additional days of holiday when you enter your third year (on top of 25 days), two additional days after five years, two additional days after eight years (31 days in total) and a month fully paid sabbatical after ten years of service
• Pension (4% top-up) and income protection - Option to choose from an employer pension top-up to 5% or a holiday voucher for the value of £1000 after 5 years of service. 8% pension top-up or a holiday voucher for the value of £2000 after 8 years of service
• Employee assistance program (EAP) including access to well-being support (counselling, therapy)
• Enhanced parental leave
• Electric car and cycle-to-work scheme

Everyone should have the right to bring their whole self to work and be celebrated for who they are. Our people are hired purely on their commitment to these values and their ambition to deliver outstanding results for our clients. Codurance is proud to be an Equal Opportunities Employer and is committed to fostering an inclusive workplace.

• Develop and execute integrated digital marketing strategies and campaigns aligned with business objectives.
• Manage and optimize paid media campaigns (PPC, social ads) across platforms like Google Ads, Facebook, Instagram, LinkedIn, etc.
• Oversee SEO strategy, keyword research, on-page optimization, and link-building efforts to improve organic search rankings.
• Plan and execute content marketing initiatives, including blog posts, whitepapers, case studies, and infographics.
• Manage social media presence, engagement, and community building across relevant platforms.
• Develop and implement email marketing campaigns, including list segmentation, automation, and performance tracking.
• Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for improvement.
• Collaborate with creative teams, copywriters, and designers to produce high-quality marketing assets.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage marketing budgets effectively to maximize ROI.
• Conduct A/B testing and other optimization techniques to enhance campaign effectiveness.
• Monitor competitor activities and market trends to identify new opportunities.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on campaign management.
• Proven experience in developing and executing successful digital marketing campaigns across multiple channels.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
• Expertise in analytics tools such as Google Analytics, SEMrush, or similar.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional written and verbal communication skills.
• Ability to thrive in a fast-paced, collaborative, and fully remote work environment.

• Develop and implement integrated digital marketing strategies.
• Manage and optimize paid search (PPC) and social media advertising campaigns.
• Oversee SEO strategy to improve organic search rankings.
• Execute email marketing campaigns and nurture lead generation efforts.
• Analyze campaign performance data and provide detailed reports with recommendations.
• Collaborate with content creators to develop engaging marketing materials.
• Manage campaign budgets and ensure efficient ROI.
• Stay current with digital marketing best practices and emerging technologies.

• Proven experience as a Digital Marketing Strategist or similar role.
• Strong understanding of SEO, SEM, social media marketing, and content marketing.
• Proficiency in Google Analytics, Google Ads, and other relevant marketing platforms.
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal abilities.
• Bachelor's degree in Marketing, Communications, or a related field.

• Develop and implement comprehensive digital marketing strategies across various platforms, including social media, search engines (SEO/SEM), email, and display advertising.
• Manage and execute paid media campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.), ensuring optimal performance and ROI.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Create engaging and persuasive marketing copy and content for diverse digital channels.
• Monitor campaign performance using analytics tools (e.g., Google Analytics) and generate regular reports on key metrics.
• Optimise campaigns based on data insights to improve conversion rates, customer acquisition cost, and lifetime value.
• Collaborate with design, content, and web development teams to ensure cohesive campaign execution.
• Manage the digital marketing budget effectively, allocating resources to maximize impact.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• A/B test different marketing approaches to refine strategies and improve results.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience (3-5 years) in digital marketing campaign management, with a strong portfolio of successful campaigns.
• Demonstrable expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency with digital marketing tools and platforms such as Google Analytics, Google Ads, social media management tools, and email marketing software.
• Strong analytical skills and the ability to interpret complex data to drive actionable insights.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Creative thinking and a passion for innovative marketing solutions.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Experience with CRM systems is a plus.
• Collaborative spirit and ability to work effectively in a hybrid team environment.

• Develop and execute multi-channel digital marketing campaigns across platforms such as Google Ads, social media, email marketing, and content marketing.
• Define campaign objectives, target audiences, key performance indicators (KPIs), and budgets.
• Conduct market research and competitor analysis to identify opportunities and inform campaign strategies.
• Create compelling marketing copy, creative assets, and landing pages aligned with campaign goals.
• Manage campaign execution, ensuring timely delivery of all marketing activities and assets.
• Monitor campaign performance closely, analysing data and generating insightful reports on key metrics (e.g., ROI, CPA, conversion rates).
• Optimise campaigns in real-time based on performance data to maximise effectiveness and efficiency.
• Collaborate with internal teams (e.g., sales, design, content) to ensure campaign alignment and support.
• Stay current with the latest digital marketing trends, tools, and best practices.
• Manage relationships with external agencies and vendors as needed.

• Proven experience in digital marketing campaign management, with a track record of successful campaign execution and results.
• Strong understanding of various digital marketing channels, including SEO, SEM, social media advertising, email marketing, and content marketing.
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, email marketing software).
• Excellent analytical and problem-solving skills, with the ability to interpret data and derive actionable insights.
• Strong copywriting and content creation abilities.
• Exceptional project management and organisational skills, with the ability to manage multiple campaigns simultaneously.
• Outstanding communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
• Bachelor's degree in Marketing, Communications, or a related field.

• Design, implement, and manage integrated digital marketing campaigns across platforms like Google Ads, Facebook Ads, Instagram, LinkedIn, and email marketing systems.
• Conduct keyword research, audience segmentation, and targeting to maximize campaign effectiveness.
• Develop creative ad copy and visual assets in collaboration with the design team.
• Monitor campaign performance daily, analyzing key metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
• Optimize campaigns in real-time based on performance data and A/B testing results.
• Manage marketing budgets, ensuring optimal allocation of resources to achieve campaign goals.
• Generate regular performance reports and present findings and recommendations to senior management.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with content creators, web developers, and other marketing team members to ensure campaign coherence.
• Identify new growth opportunities and test innovative marketing strategies.

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Proven experience (3-5 years) in managing successful digital marketing campaigns, preferably in an agency or e-commerce environment.
• In-depth knowledge of major digital advertising platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager).
• Proficiency in marketing analytics tools such as Google Analytics, SEMrush, or similar.
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot).
• Strong understanding of SEO principles and how they integrate with paid campaigns.
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Creative thinking and excellent copywriting abilities.
• Strong project management and organizational skills.
• Effective communication and collaboration skills, comfortable working in a hybrid setting.