313 Strategic Marketing jobs in the United Kingdom

The B2B Strategic Marketing Specialist role requires fluency in German and English and a strong focus on marketing strategies within the IT industry. Based in Surrey, you will develop and implement marketing initiatives tailored to drive business growth.

Client Details

This opportunity is with a global business that is renown in the IT industry. The company is known for its innovative solutions and commitment to delivering exceptional services to its B2B clients globally. They prioritise their people and believe in driving a culture that makes work exciting for their people.

Description

• Develop and execute strategic B2B marketing plans aligned with business objectives.
• Work with cross-functional teams to ensure cohesive messaging and branding.
• Review market trends and competitor activity to refine marketing strategies.
• Create and localise marketing campaigns for German-speaking regions.
• Maintain and expand relationships with influencers, key stakeholders and external partners.
• Manage marketing budgets effectively to maximise ROI.
• Track and report on campaign performance, providing actionable insights.
• Support the sales team with tools and materials to facilitate client engagement.

Profile

A successful B2B Strategic Marketing Specialist should have:

• Fluency in both German and English, with strong communication skills in both languages.
• Proven experience in B2B marketing within the IT sector.
• Ability to develop and implement data-driven marketing strategies.
• Knowledge of managing PR, events and Influencer campaigns
• Capability to adapt marketing initiatives to localised markets.
• Experience in managing marketing budgets and reporting on ROI.
• A collaborative approach to working with internal teams and external partners.

Job Offer

• Competitive salary of 40,000 - 43,000 per annum.
• Quarterly performance-based bonus structure.
• Hybrid working - 3 days in the office
• Comprehensive healthcare and pension schemes.
• Opportunities for professional growth within the IT industry.
• A supportive and innovative work environment in Surrey.

The B2B Strategic Marketing Specialist role requires fluency in German and English and a strong focus on marketing strategies within the IT industry. Based in Surrey, you will develop and implement marketing initiatives tailored to drive business growth.

Client Details

This opportunity is with a global business that is renown in the IT industry. The company is known for its innovative solutions and commitment to delivering exceptional services to its B2B clients globally. They prioritise their people and believe in driving a culture that makes work exciting for their people.

Description

• Develop and execute strategic B2B marketing plans aligned with business objectives.
• Work with cross-functional teams to ensure cohesive messaging and branding.
• Review market trends and competitor activity to refine marketing strategies.
• Create and localise marketing campaigns for German-speaking regions.
• Maintain and expand relationships with influencers, key stakeholders and external partners.
• Manage marketing budgets effectively to maximise ROI.
• Track and report on campaign performance, providing actionable insights.
• Support the sales team with tools and materials to facilitate client engagement.

Profile

A successful B2B Strategic Marketing Specialist should have:

• Fluency in both German and English, with strong communication skills in both languages.
• Proven experience in B2B marketing within the IT sector.
• Ability to develop and implement data-driven marketing strategies.
• Knowledge of managing PR, events and Influencer campaigns
• Capability to adapt marketing initiatives to localised markets.
• Experience in managing marketing budgets and reporting on ROI.
• A collaborative approach to working with internal teams and external partners.

Job Offer

• Competitive salary of 40,000 - 43,000 per annum.
• Quarterly performance-based bonus structure.
• Hybrid working - 3 days in the office
• Comprehensive healthcare and pension schemes.
• Opportunities for professional growth within the IT industry.
• A supportive and innovative work environment in Surrey.

Who we are

At Input Output Global (IOG), we build opportunities. As a leading research hub, venture studio, and the engineering visionaries behind the Cardano blockchain, we believe people are the catalyst for change. We focus on delivering innovative solutions by combining artificial intelligence, nano-, quantum-, and bio- technologies to empower people and hold institutions accountable. We invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within our teams, our products and services are designed for people to be fearless, to be changemakers.

The change you can make:

As the Market Research Lead, you will help drive the future of our business  providing insights into our competitive environment and industry best practices. You will build valuable insights through your research, delivering value through competitor and market analysis, opportunity identification, and predictive analytics and are able to apply those to our operating environment and business model. Your work will shape key strategic initiatives and frame decision-making across the organization and you will have a significant impact on the success of the business. You will work closely with the Strategy Team and senior leadership to inform the current and future operations of our business. This role offers a unique opportunity for a strategic, analytical thinker to drive forward our vision and to excel in a dynamic business environment.

What the role involves:

• Conduct comprehensive research on industry trends, competitor strategies, and market dynamics. Extract key insights to inform strategic planning and decision-making
• Develop and manage Business Intelligence solutions, analytics, reports, and dashboard systems to drive performance
• Present complex data in a clear and compelling manner to non-technical stakeholders
• Completing competitive analysis relating to competitors as well as potential partners
• Completing analysis on a variety of industries including, demand for blockchain and distributed ledger technology solutions, use cases and more
• Collaborate closely with the President and the Strategy team to align business intelligence initiatives with strategic goals
• Mentoring more junior colleagues on research approaches and best practices
• Completing non-legal due diligence activities
• Exploring how AI can expedite our BI practice 
• Lead a team of analysts and data scientists to deliver high-quality analytical projects.

Requirements

Who you are 

• 7+ years of experience in market research/consumer insights. Preferably experienced in both primary and secondary research.
• Strong knowledge and experience of market research, data analysis, data visualization and business intelligence tools
• Knowledge/experience of using AI for market research
• Exceptional communication skills, with the ability to extract and present complex data clearly
• Ability to create clear, concise and succinct research with supported conclusions and recommendations
• Fast, constant learner with a proactive, positive attitude to help our business navigate the complex strategic and operational challenges we will encounter on our journey to becoming a world class Venture Studio
• Ability to make connections and cross-reference previously completed research as well as activities across multiple, disparate teams to create comprehensive research. In short - You are a strategic thinker who is good at connecting the dots
• Ability to contact individuals in the industry and conduct trade interviews
• You have a proven track record of delivery in a high-growth, fast-paced environment, able to demonstrate a strong ability to balance multiple priorities that may change frequently
• Excellent leadership, collaboration, and project management skills.
• Demonstrated commitment to staying current with industry trends, evolving technologies, and emerging opportunities
• You are able to operate at a range of levels – both in terms of big picture strategic thinking, thought leadership and getting into the data and analysis
• Experience in forecasting and modeling beneficial 

Are you an IOGer?

Do you find yourself questioning the status quo? Do you tinker with ideas and long to turn those ideas into solutions? Can you spark thoughtful debates, bringing out the inquisitiveness in others? Does the promise of continuously growing excite you? Then get ready to reimagine everything you thought wasn’t possible because that’s what it means to be an IOGer - we don’t set limits. We break them!

Join us at the forefront of the Web3 revolution as Market Research Lead and play a pivotal role in driving our mission forward.

Benefits

• Remote work

• Laptop reimbursement
• New starter package to buy hardware essentials (headphones, monitor, etc)
• Learning & Development opportunities
• Competitive PTO

At IOG, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Do you get excited about delivering projects for your clients? Then you could be the perfect fit for this agency in this flexible Project Manager role!

JOB TITLE: Project Manager (Market Research)
SALARY Up to $75k
LOCATION: Remote - Must work PST / CT time zones

THE COMPANY

This is an international data collection company that offers an end-to-end platform for survey creation, audience access, and data analysis. Known for its speed, automation, and around-the-clock expert support, it serves global clients with millions of survey completions. Recognized for strong workplace culture and rapid growth, the company continues expanding through strategic hires and acquisitions.

KEY DUTIES

• Lead and manage complex projects end-to-end, ensuring quality delivery, client satisfaction, and timely execution.
• Oversee cross-functional coordination, implement process improvements, and optimize workflows for maximum efficiency and profitability.
• Serve as platform expert, mentor team members, support bidding, and proactively resolve client and project issues.

SKILLS & EXPERIENCE

• Minimum four years' market research experience with strong project management and global client handling skills.
• Proficient in scripting platforms, questionnaire design, sampling methods, and full data collection workflows.
• Skilled in MS Office, communication, administration, and fast-paced project execution using digital collaboration tools.

Interested in this Project Manager role? Apply now and let's have a chat!

We Are Aspire Ltd are a Disability Confident Commited employer

DATA SCIENTIST – MARKET RESEARCH & POLITICAL INSIGHT

UP TO £60,000

LONDON (HYBRID)

Are you a creative Data Scientist who thrives at the intersection of analytics, consultancy, and politics? This is a rare opportunity to join a nimble agency working on some of the most fascinating and impactful political and reputational challenges in the UK – from election models to government strategy and corporate reputation. This is a foundational hire, with clear runway to grow into a leadership position and shape the future of the data function.

THE ROLE:

As a Data Scientist in this high-impact team, you’ll:

• Lead on statistical modelling across a range of quant-led market research and political insight projects.
• Apply and evolve a robust modelling framework using R , supporting techniques from regression and segmentation through to SRP and bespoke election models.
• Be the custodian of a bespoke R function library , evolving tools and processes that drive consistent, high-quality output across projects.
• Work closely with client teams – from UK Government departments and political parties to hedge funds and corporates – to deliver clear, story-led insights.
• Get hands-on with messy primary quant data (surveys, census data, polling), cleaning, shaping, and analysing to uncover powerful trends and stories.
• Act as a methodological pioneer – pushing boundaries, thinking creatively, and finding smart ways to deliver insights beyond the standard playbook.
• Support and train more junior analysts and consultants – with the opportunity to build and lead your own team in the near future.

YOUR SKILLS & EXPERIENCE

We're looking for:

• Solid Data Science experience in R , especially in predictive modelling and regression/segmentation techniques.
• A flair for methodological creativity – someone who enjoys being playful and inventive in their approach to data.
• Experience working with primary quant survey data (market research, polling, etc.) – familiarity with messy datasets is a must.
• Strong consulting skills – you enjoy working directly with clients and translating analysis into real-world impact.
• Background in market research, think tanks, policy research or analytics agencies .
• An interest in politics, polling, corporate affairs or public reputation – you don’t need to be a subject matter expert, but curiosity is essential.
• Experience mentoring or line managing more junior team members is a plus – or a clear desire to grow into that.

DATA SCIENTIST – MARKET RESEARCH & POLITICAL INSIGHT

UP TO £60,000

LONDON (HYBRID)

Are you a creative Data Scientist who thrives at the intersection of analytics, consultancy, and politics? This is a rare opportunity to join a nimble agency working on some of the most fascinating and impactful political and reputational challenges in the UK – from election models to government strategy and corporate reputation. This is a foundational hire, with clear runway to grow into a leadership position and shape the future of the data function.

THE ROLE:

As a Data Scientist in this high-impact team, you’ll:

• Lead on statistical modelling across a range of quant-led market research and political insight projects.
• Apply and evolve a robust modelling framework using R , supporting techniques from regression and segmentation through to SRP and bespoke election models.
• Be the custodian of a bespoke R function library , evolving tools and processes that drive consistent, high-quality output across projects.
• Work closely with client teams – from UK Government departments and political parties to hedge funds and corporates – to deliver clear, story-led insights.
• Get hands-on with messy primary quant data (surveys, census data, polling), cleaning, shaping, and analysing to uncover powerful trends and stories.
• Act as a methodological pioneer – pushing boundaries, thinking creatively, and finding smart ways to deliver insights beyond the standard playbook.
• Support and train more junior analysts and consultants – with the opportunity to build and lead your own team in the near future.

YOUR SKILLS & EXPERIENCE

We're looking for:

• Solid Data Science experience in R , especially in predictive modelling and regression/segmentation techniques.
• A flair for methodological creativity – someone who enjoys being playful and inventive in their approach to data.
• Experience working with primary quant survey data (market research, polling, etc.) – familiarity with messy datasets is a must.
• Strong consulting skills – you enjoy working directly with clients and translating analysis into real-world impact.
• Background in market research, think tanks, policy research or analytics agencies .
• An interest in politics, polling, corporate affairs or public reputation – you don’t need to be a subject matter expert, but curiosity is essential.
• Experience mentoring or line managing more junior team members is a plus – or a clear desire to grow into that.

Location: Office (Sheffield HQ), hybrid or remote (UK) working options available

Annual Salary: £28,000 - £32,000 (dependent on experience)

Contract: Permanent

Line Manager: Mark Wilson

Recruiter: Charlotte Harris

Hours: 37.5 hours per week, flexible working with core business hours 10am-2pm Mon-Fri

Closing Date for Applications: Tuesday 20th August, 5:00pm

First things first! What is Twinkl? What is Twinkl’s mission?

Twinkl is here to “help those who teach.” It's what brings us to work every day. We're proud to create educational resources that can be used at each step of a child's learning journey.

Our award-winning resource collection - created by teachers for teachers - provides unlimited supplementary digital and printable teaching resources at an unbeatable value. 

We have over a million resources, and new content is added every day. Don’t see what you need? Just ask! We make bespoke resources for our members as part of our world-class customer service promise to help those who teach. 

We support educators and children around the world, and we’re committed to transforming lives through education.

Whoever you are, whatever you teach, Twinkl is here for you!

Job Description

Twinkl Educational Publishing is searching for a driven and visionary Growth & Marketing Manager to propel our Strategic Partnerships team to new heights. If you're a master communicator, an expert project manager, or an analytical whiz with a knack for SEO and link-building, this role is perfect for you. 

As part of the role, you will forge and amplify partnerships with industry giants like Netflix, SEGA, Sony Pictures, Paramount, and beyond. Elevate our strategic alliances to the global stage, supporting educators everywhere. Harness your creativity and strategic thinking to spearhead growth initiatives and expand our market footprint. 

Key Responsibilities:

• Develop and implement strategic marketing plans to drive global growth and increase brand awareness.
• Analyse market trends and consumer insights to identify growth opportunities and optimise marketing campaigns.
• Collaborate with cross-functional teams to develop and execute marketing initiatives across multiple channels, including digital, social media, events, and partnerships.
• Create and manage marketing budgets, ensuring effective allocation of resources to maximise ROI.
• Monitor and analyse campaign performance metrics and adjust strategies accordingly to achieve targets.
• Stay up-to-date with industry trends and best practices to drive continuous improvement and innovation.

Requirements

We're looking for someone who meets a combination of the following requirements:

• A proven work experience in key marketing and growth role.
• Strong knowledge of digital marketing, including SEO, SEM, social media, and content marketing
• Experience in developing and executing marketing strategies and campaigns
• Data-driven mindset with excellent analytical and problem-solving skills
• Ability to thrive in a fast-paced, deadline-driven environment
• Excellent communication and interpersonal skills
• Strong leadership skills with the ability to collaborate effectively with cross-functional teams

Please apply using your CV and a covering letter outlining how you meet the requirements above.

If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements, please include this at the foot of your covering letter. This will help us to understand any modifications we may need to make to support you throughout our selection process.

Benefits

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

• From day 1 - Westfield Health, 33 annual leave days per year plus an additional day for each year of service after two years service (capped at 38), flexible working policy with opportunities to work from home, Twinkl subscription
• After probation - company sick pay and cycle to work scheme
• Long term service rewards - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay.

Here are a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.

Our Recruitment Process: