197 Strategist jobs in the United Kingdom

What You’ll Do

As an Experience Strategist, you will:

• Contribute to strategic engagements by helping define user journeys, map opportunity areas, and co-create product direction.
li>Facilitate and support workshops that bring stakeholders together to align around goals, user needs, and experience priorities.
• Turn research into strategy by translating insights into actionable experience principles, product recommendations, and roadmaps.
• Collaborate across disciplines, working closely with Designers, Researchers, Product Managers, and Engineers to ensure strategy comes to life in the experience.
• Support client conversations by articulating the “why” behind decisions, connecting business outcomes to user experience improvements.

What You Bring:

• 8+ years of experience in UX, research, or experience strategy, with a proven ability to guide product teams from insight to execution.
• Strong understanding of user-centered and service design tools, journey maps, experience principles, roadmaps, systems thinking and strategic frameworks.
• Experience translating qualitative and quantitative insights into clear, actionable strategies.
• Ability to collaborate in multidisciplinary teams and communicate effectively with stakeholders at different levels.
• A portfolio or case studies that showcase how your thinking shaped the user experience and supported product outcomes.
• Curiosity, clarity, and confidence in navigating ambiguity and a passion for making the systems more human.

Mainly if you bring the following, you're a superstar in our eyes:

li>Deep experience in mobile-first product ecosystems  and B2C environments especially around growth, retention, and emotionally resonant design. < i>Expertise in banking or fintech domains,  including trust patterns, regulatory compliance, and accessibility in regulated spaces.

What You’ll Do

As an Experience Strategist, you will:

• Contribute to strategic engagements by helping define user journeys, map opportunity areas, and co-create product direction.
li>Facilitate and support workshops that bring stakeholders together to align around goals, user needs, and experience priorities.
• Turn research into strategy by translating insights into actionable experience principles, product recommendations, and roadmaps.
• Collaborate across disciplines, working closely with Designers, Researchers, Product Managers, and Engineers to ensure strategy comes to life in the experience.
• Support client conversations by articulating the “why” behind decisions, connecting business outcomes to user experience improvements.

What You Bring:

• 8+ years of experience in UX, research, or experience strategy, with a proven ability to guide product teams from insight to execution.
• Strong understanding of user-centered and service design tools, journey maps, experience principles, roadmaps, systems thinking and strategic frameworks.
• Experience translating qualitative and quantitative insights into clear, actionable strategies.
• Ability to collaborate in multidisciplinary teams and communicate effectively with stakeholders at different levels.
• A portfolio or case studies that showcase how your thinking shaped the user experience and supported product outcomes.
• Curiosity, clarity, and confidence in navigating ambiguity and a passion for making the systems more human.

Mainly if you bring the following, you're a superstar in our eyes:

li>Deep experience in mobile-first product ecosystems  and B2C environments especially around growth, retention, and emotionally resonant design. < i>Expertise in banking or fintech domains,  including trust patterns, regulatory compliance, and accessibility in regulated spaces.

We are looking for a Creative Strategist to join our marketing team — a dynamic and motivated individual who lives and breathes social media, understands what makes content perform, and knows how to translate insights into impactful strategies. This is a hybrid role that blends creativity, data analysis, and hands-on execution to help us stand out, scale, and go viral. You will report directly to the Head of Marketing and play a key role in shaping our digital presence.

Key Responsibilities

Content Strategy & Creation

• Develop and execute innovative social media strategies across Instagram, TikTok, YouTube, LinkedIn, and Facebook to name a few.

• Stay ahead of trends, ensuring our brand leverages emerging formats, sounds, and viral opportunities.

• Confidently step in front of the camera and direct on-screen talent to produce engaging content.

• Know your way around filming and editing content, working closely with the creative team to bring ideas to life.

• Guide and grade creative concepts for paid social campaigns to maximise ROI and performance.

• Apply strong copywriting skills to ensure messaging is clear, engaging, and on-brand.

Data & Insights

• Monitor and analyse content performance, identifying growth opportunities through metrics and trends.

• Merge social, audience, and campaign data to produce actionable insights for the wider business.

• Translate analytics into easy-to-digest reports, ensuring the team has a clear snapshot of market and audience behaviours.

Collaboration & Growth

• Work closely with the designer, copywriter, and marketing executive, ensuring campaigns are delivered cohesively.

• Collaborate across marketing functions to align creative direction with overall business objectives.

• Test, optimise, and refine creative approaches for both organic and paid channels.

• Act as a creative thought-leader within the business, pushing boundaries and driving innovation.

Requirements

• 4+ years’ experience in social media strategy, content creation, or digital marketing.

• Proven track record in creating content for Instagram, TikTok, Facebook, YouTube, and LinkedIn.

• Strong skills in filming, directing, and editing short-form and long-form content.

• Familiarity with tools such as Meta Ads Manager, TikTok Business Suite, Google Analytics, and scheduling platforms (e.g. Later, HubSpot, or similar).

• Experience developing and optimising paid social ad campaigns.

• Strong grasp of copywriting and storytelling.

• Ability to interpret analytics and translate data into actionable recommendations.

• Comfortable working on camera and directing others with confidence.

• Self-starter with excellent communication and collaboration skills.

• Experience working in a fast-paced environment with multiple stakeholders.

About You

• Highly creative, motivated, and eager to experiment with new ideas.

• Confident both behind the scenes and in front of the camera.

• Curious and trend-savvy — always spotting opportunities for growth and engagement.

• Analytical and commercially minded, with the ability to balance creativity with data-driven decision-making.

• Collaborative and adaptable, thriving when working with cross-functional teams.

• Passionate about creating content that not only engages but also delivers measurable business results.

What We Offer

• A collaborative, forward-thinking work environment.

• Opportunity to shape the creative direction of a growing brand.

• Direct mentorship and collaboration with the Head of Marketing.

• Hybrid working model (3 days office, 2 days remote).

• Competitive salary and growth opportunities.

We are looking for a Creative Strategist to join our marketing team — a dynamic and motivated individual who lives and breathes social media, understands what makes content perform, and knows how to translate insights into impactful strategies. This is a hybrid role that blends creativity, data analysis, and hands-on execution to help us stand out, scale, and go viral. You will report directly to the Head of Marketing and play a key role in shaping our digital presence.

Key Responsibilities

Content Strategy & Creation

• Develop and execute innovative social media strategies across Instagram, TikTok, YouTube, LinkedIn, and Facebook to name a few.

• Stay ahead of trends, ensuring our brand leverages emerging formats, sounds, and viral opportunities.

• Confidently step in front of the camera and direct on-screen talent to produce engaging content.

• Know your way around filming and editing content, working closely with the creative team to bring ideas to life.

• Guide and grade creative concepts for paid social campaigns to maximise ROI and performance.

• Apply strong copywriting skills to ensure messaging is clear, engaging, and on-brand.

Data & Insights

• Monitor and analyse content performance, identifying growth opportunities through metrics and trends.

• Merge social, audience, and campaign data to produce actionable insights for the wider business.

• Translate analytics into easy-to-digest reports, ensuring the team has a clear snapshot of market and audience behaviours.

Collaboration & Growth

• Work closely with the designer, copywriter, and marketing executive, ensuring campaigns are delivered cohesively.

• Collaborate across marketing functions to align creative direction with overall business objectives.

• Test, optimise, and refine creative approaches for both organic and paid channels.

• Act as a creative thought-leader within the business, pushing boundaries and driving innovation.

Requirements

• 4+ years’ experience in social media strategy, content creation, or digital marketing.

• Proven track record in creating content for Instagram, TikTok, Facebook, YouTube, and LinkedIn.

• Strong skills in filming, directing, and editing short-form and long-form content.

• Familiarity with tools such as Meta Ads Manager, TikTok Business Suite, Google Analytics, and scheduling platforms (e.g. Later, HubSpot, or similar).

• Experience developing and optimising paid social ad campaigns.

• Strong grasp of copywriting and storytelling.

• Ability to interpret analytics and translate data into actionable recommendations.

• Comfortable working on camera and directing others with confidence.

• Self-starter with excellent communication and collaboration skills.

• Experience working in a fast-paced environment with multiple stakeholders.

About You

• Highly creative, motivated, and eager to experiment with new ideas.

• Confident both behind the scenes and in front of the camera.

• Curious and trend-savvy — always spotting opportunities for growth and engagement.

• Analytical and commercially minded, with the ability to balance creativity with data-driven decision-making.

• Collaborative and adaptable, thriving when working with cross-functional teams.

• Passionate about creating content that not only engages but also delivers measurable business results.

What We Offer

• A collaborative, forward-thinking work environment.

• Opportunity to shape the creative direction of a growing brand.

• Direct mentorship and collaboration with the Head of Marketing.

• Hybrid working model (3 days office, 2 days remote).

• Competitive salary and growth opportunities.

The Team

We are a growing team of strategists, working with some of the world’s biggest brands and most exciting start-ups to build strategies that sit at the intersection of insight, culture, and purpose.

Whilst we won’t sit across every brief in the business, our team works across the entire Freuds Group – we develop creative communications campaigns for the likes of KFC, Danone and Samsung, devise social impact strategies for businesses such as McCain, EY and The Premier League, and work to grow the reputations of companies from Mars to Sony to Dior.

Much like our briefs, our team experience is diverse, with talent from a mix of PR, advertising, insight, purpose consultancy, and start-ups. Together, we use this combined experience to learn from one another, play to our passions, and stretch our thinking.

The Role

We’re looking for an earned-first consumer strategist who has substantial experience of developing brand and communication strategies built from insight. Our ideal candidate will have experience of developing strategies for global brands within a PR environment and will have already gained some exposure to face to face client servicing.

As a consumer strategist, your role will be to service day-to-day briefs across our consumer division, with a particular focus on Danone. As one of our biggest consumer accounts, work on Danone is varied and exciting, spanning a portfolio of recognisable brands that includes Evian, Volvic, Activia, Alpro, Cow & Gate and YoPro. As the account strategist you will be responsible for developing the cultural reputations of these brands at both a global and local level.

The ideal candidate will be a right hand to both the Business Director and the Senior Creatives, with an ability to connect creativity to reality through measurable strategies that cut through culture. Through your extensive experience working across the full spectrum of campaign development and with multi-national clients, you will bring clarity to the tasks and briefs we receive and will inspire and influence both clients and colleagues to make the work smarter, more effective, and more famous.

Key Responsibilities and Attributes

• Ability to inform and influence integrated comms strategies, and knowledge and confidence to articulate the power of earned in an interagency collaborative working group.
• Have a track record of providing clients with evidence-based strategies.
• Own a deep understanding of new media earned media strategies to maximize reach and engagement of campaigns across social, content creators and publications.
• Be highly experienced in insight generation and able to quickly find the hook into a strategic idea or territory – in your own work and others.
• Be well-versed in reviewing creative work and providing constructive feedback to improve and inspire its development.
• Excellent presentation skills, deck writing capabilities and ability to collaborate with the necessary specialists to build a holistic response.
• Ability to develop and maintain strong senior client relationships through your insights and influence.
• Have a good understanding of the commercial business context and how our work intersects with key metrics, e.g. sales, reputation, innovation, stakeholder engagement.
• Be an empowering leader and mentor for junior strategists and creatives, including line managing others within the strategy team.
• Problem solver, calm in a crisis, solutions focused to ensure campaigns are delivered in the right conditions against the right objectives.
• Should be comfortable running meetings and playing an active role alongside our partners across the integrated marketing mix Freuds offers.
• Have a good understanding of both marketing and communications theory, and the role communications plays in our clients’ broader marketing mix.
• Embrace our cornerstones of Love & Work, which require a passion for what we do and an ability to persevere. In addition, you will take an active role in our belonging values – collaborating to achieve common goals, connecting with one another in an authentic way, sharing our perspectives and embracing others, and actively supporting each other and our experiences.

The Company

Love & Work are our cornerstones. We believe they should be entwined with one another. To achieve this blend, we not only choose to work with clients who want to do things differently, but we build teams that are passionate about working on initiatives that they truly believe in.

Our employees are given the opportunity to develop industry firsts whether that be in the form of a documentary, an activation or the launch of a new concept or partnership. Our alumni have gone on to run their own top 150 agencies and to lead the communications and marketing for well-known global brands. Securing a role with us is a smart and strategic career move.

We look for problem solvers, for creative minds and for individuals who want to change society, influence culture, challenge conformity and push boundaries.

We know that without our employees, we wouldn’t be able to achieve what we do. As our many awards and certifications confirm, we are committed to offering an inclusive environment where individuals from all backgrounds are rewarded on merit, have the opportunity to experience integrated communications in its truest form and work on opportunities that due to our connectivity are unique to Freuds.

Our culture ensures a sense of belonging for all and we thrive off our ability to support and utilise a diverse range of thoughts and perspectives.

Freuds Group is an Equal Opportunity employer committed to a diverse and representative team. Whatever your race, religion, origin, gender, sexual orientation, age, marital status, or disability – we want to hear from you.

We’re looking for an experienced Senior Brand & Advertising Strategist to join a large-scale in-house creative agency on a contract basis until the end of the year. This is a fantastic opportunity to work within one of Europe’s most ambitious and dynamic creative hubs, delivering high-profile campaigns that shape the brand identity of a leading name in entertainment.

What You’ll Do

• Support Strategy Leads with research, insight and strategic thinking across brand and campaign projects.
• Lead day-to-day collaboration with creatives, marketers and data teams.
• Craft creative briefs and evaluate work to ensure campaigns deliver against brand and business goals.
• Own strategy for specific projects and campaigns, using data and insight to inform impactful creative outcomes.

What You’ll Bring

• 5–10 years’ experience in brand/advertising strategy within leading creative agencies.
• A proven ability to translate insight into compelling strategic arguments.
• Strong experience in developing briefs, guiding creative work, and using research to inform decisions.
• Knowledge of brand platforms, campaign measurement and multi-channel execution.
• A collaborative, team-oriented approach with excellent communication skills.

Please note this role operates INSIDE IR35 and the rate shown is a day rate NOT a monthly rate.

We believe football has the power to change culture, society and a brand’s trajectory. But we see lots of brands work in football, with very few making football work for them.

We operate a full-service creative and strategy studio powered by the world’s biggest football content business. We’re passionate about working with brands to help them find their authentic position in football and drive resonance with fans.

Footballco’s content and media business reaches more than 720 million football fans across the world each month entertaining and inspiring them across social, web, IRL and leveraging our roster of football brands including Goal, MUNDIAL, Front Three, Voetbalzone, Kooora and Spox. No one else has our reach or depth of understanding within the game. We are a team of over 300 people, in 16 countries around the world.

About The Role

We’re looking for a Strategy Director with a passion for unearthing cultural, consumer and content insights and communicating them in an inspirational way to sell brave ideas to a wide range of clients looking to engage consumers via their passion for football.

We’re looking for someone who has a firm grasp on what true insights are, how to find them and understands the change they can create. This person can identify the key elements in client briefs, find gold in data, understand social/digital trends and analytics and use all of this to help create best-in-class campaign strategies.

The successful candidate will have the ability to think calmly and creatively on tight timelines and question perceived wisdoms in the drive to find the best solution.

What you'll be doing:

• Work closely and collaboratively with key internal stakeholders including sales, client services, creative and editorial teams
• Clarify briefs and commercial challenges
• Support local and global sales teams on proposals and guide them to help improve the overall quality of our commercial proposal output
• Identify insights, and package them in relevant ways
• Be able to identify, validate and communicate a strategic solution to a commercial, brand or audience brief
• Clearly brief, inspire and feedback to creative and editorial teams
• Evaluate concepts and creative work against the original strategy
• Craft content strategies that get the best out of social and digital platforms, delivering measurable results
• Use your ability to clearly communicate, collaborate and persuade to drive projects through to successful conclusions

What you have:

• Experience working in an agency strategy, brand strategy, media partnerships or sports marketing role
• Demonstrable cultural and/or creative strategy expertise
• Experience in developing campaign proposals that deliver on marketing goals either at an agency, client or media owner
• Strong understanding of digital and social platforms and the changing landscape of sports content consumption
• The ability to combine creativity with consideration of performance metrics
• The ability to create and deliver compelling presentations
• Understanding and experience of the sports, media or entertainment industries
• Understanding of the needs of brands, media, rights-holders and talent

Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.

We believe football has the power to change culture, society and a brand’s trajectory. But we see lots of brands work in football, with very few making football work for them.

We operate a full-service creative and strategy studio powered by the world’s biggest football content business. We’re passionate about working with brands to help them find their authentic position in football and drive resonance with fans.

Footballco’s content and media business reaches more than 720 million football fans across the world each month entertaining and inspiring them across social, web, IRL and leveraging our roster of football brands including Goal, MUNDIAL, Front Three, Voetbalzone, Kooora and Spox. No one else has our reach or depth of understanding within the game. We are a team of over 300 people, in 16 countries around the world.

About The Role

We’re looking for a Strategy Director with a passion for unearthing cultural, consumer and content insights and communicating them in an inspirational way to sell brave ideas to a wide range of clients looking to engage consumers via their passion for football.

We’re looking for someone who has a firm grasp on what true insights are, how to find them and understands the change they can create. This person can identify the key elements in client briefs, find gold in data, understand social/digital trends and analytics and use all of this to help create best-in-class campaign strategies.

The successful candidate will have the ability to think calmly and creatively on tight timelines and question perceived wisdoms in the drive to find the best solution.

What you'll be doing:

• Work closely and collaboratively with key internal stakeholders including sales, client services, creative and editorial teams
• Clarify briefs and commercial challenges
• Support local and global sales teams on proposals and guide them to help improve the overall quality of our commercial proposal output
• Identify insights, and package them in relevant ways
• Be able to identify, validate and communicate a strategic solution to a commercial, brand or audience brief
• Clearly brief, inspire and feedback to creative and editorial teams
• Evaluate concepts and creative work against the original strategy
• Craft content strategies that get the best out of social and digital platforms, delivering measurable results
• Use your ability to clearly communicate, collaborate and persuade to drive projects through to successful conclusions

What you have:

• Experience working in an agency strategy, brand strategy, media partnerships or sports marketing role
• Demonstrable cultural and/or creative strategy expertise
• Experience in developing campaign proposals that deliver on marketing goals either at an agency, client or media owner
• Strong understanding of digital and social platforms and the changing landscape of sports content consumption
• The ability to combine creativity with consideration of performance metrics
• The ability to create and deliver compelling presentations
• Understanding and experience of the sports, media or entertainment industries
• Understanding of the needs of brands, media, rights-holders and talent

Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.

The Team

We are a growing team of strategists, working with some of the world’s biggest brands and most exciting start-ups to build strategies that sit at the intersection of insight, culture, and purpose.

Whilst we won’t sit across every brief in the business, our team works across the entire Freuds Group – we develop creative communications campaigns for the likes of KFC, Danone and Samsung, devise social impact strategies for businesses such as McCain, EY and The Premier League, and work to grow the reputations of companies from Mars to Sony to Dior.

Much like our briefs, our team experience is diverse, with talent from a mix of PR, advertising, insight, purpose consultancy, and start-ups. Together, we use this combined experience to learn from one another, play to our passions, and stretch our thinking.

The Role

We’re looking for an earned-first consumer strategist who has substantial experience of developing brand and communication strategies built from insight. Our ideal candidate will have experience of developing strategies for global brands within a PR environment and will have already gained some exposure to face to face client servicing.

As a consumer strategist, your role will be to service day-to-day briefs across our consumer division, with a particular focus on Danone. As one of our biggest consumer accounts, work on Danone is varied and exciting, spanning a portfolio of recognisable brands that includes Evian, Volvic, Activia, Alpro, Cow & Gate and YoPro. As the account strategist you will be responsible for developing the cultural reputations of these brands at both a global and local level.

The ideal candidate will be a right hand to both the Business Director and the Senior Creatives, with an ability to connect creativity to reality through measurable strategies that cut through culture. Through your extensive experience working across the full spectrum of campaign development and with multi-national clients, you will bring clarity to the tasks and briefs we receive and will inspire and influence both clients and colleagues to make the work smarter, more effective, and more famous.

Key Responsibilities and Attributes

• Ability to inform and influence integrated comms strategies, and knowledge and confidence to articulate the power of earned in an interagency collaborative working group.
• Have a track record of providing clients with evidence-based strategies.
• Own a deep understanding of new media earned media strategies to maximize reach and engagement of campaigns across social, content creators and publications.
• Be highly experienced in insight generation and able to quickly find the hook into a strategic idea or territory – in your own work and others.
• Be well-versed in reviewing creative work and providing constructive feedback to improve and inspire its development.
• Excellent presentation skills, deck writing capabilities and ability to collaborate with the necessary specialists to build a holistic response.
• Ability to develop and maintain strong senior client relationships through your insights and influence.
• Have a good understanding of the commercial business context and how our work intersects with key metrics, e.g. sales, reputation, innovation, stakeholder engagement.
• Be an empowering leader and mentor for junior strategists and creatives, including line managing others within the strategy team.
• Problem solver, calm in a crisis, solutions focused to ensure campaigns are delivered in the right conditions against the right objectives.
• Should be comfortable running meetings and playing an active role alongside our partners across the integrated marketing mix Freuds offers.
• Have a good understanding of both marketing and communications theory, and the role communications plays in our clients’ broader marketing mix.
• Embrace our cornerstones of Love & Work, which require a passion for what we do and an ability to persevere. In addition, you will take an active role in our belonging values – collaborating to achieve common goals, connecting with one another in an authentic way, sharing our perspectives and embracing others, and actively supporting each other and our experiences.

The Company

Love & Work are our cornerstones. We believe they should be entwined with one another. To achieve this blend, we not only choose to work with clients who want to do things differently, but we build teams that are passionate about working on initiatives that they truly believe in.

Our employees are given the opportunity to develop industry firsts whether that be in the form of a documentary, an activation or the launch of a new concept or partnership. Our alumni have gone on to run their own top 150 agencies and to lead the communications and marketing for well-known global brands. Securing a role with us is a smart and strategic career move.

We look for problem solvers, for creative minds and for individuals who want to change society, influence culture, challenge conformity and push boundaries.

We know that without our employees, we wouldn’t be able to achieve what we do. As our many awards and certifications confirm, we are committed to offering an inclusive environment where individuals from all backgrounds are rewarded on merit, have the opportunity to experience integrated communications in its truest form and work on opportunities that due to our connectivity are unique to Freuds.

Our culture ensures a sense of belonging for all and we thrive off our ability to support and utilise a diverse range of thoughts and perspectives.

Freuds Group is an Equal Opportunity employer committed to a diverse and representative team. Whatever your race, religion, origin, gender, sexual orientation, age, marital status, or disability – we want to hear from you.