262 Tbwa Chiat Day jobs in the United Kingdom
Brand Marketing Manager
PL1 2AB Plymouth, South West
£50000 Annually
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Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a strategic and innovative Brand Marketing Manager to join their team based in Plymouth, Devon, UK . This role offers a hybrid work arrangement, allowing for a balance between in-office collaboration and remote flexibility. You will be responsible for developing and executing comprehensive marketing strategies for key brands, driving brand awareness, market share, and sales growth. Your remit will encompass everything from market research and consumer insights to campaign development, budget management, and performance analysis. You will work closely with cross-functional teams, including sales, product development, and agencies, to ensure brand consistency and effective market penetration. Key responsibilities include identifying new market opportunities, understanding consumer needs and trends, and translating these into actionable marketing plans. You will lead the creation and implementation of integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions. Managing the brand's P&L, ensuring profitable growth, and reporting on campaign effectiveness and ROI will be crucial. The ideal candidate will have a strong background in brand management within the FMCG industry, with a proven ability to develop and launch successful marketing initiatives. Excellent analytical skills, a creative mindset, and outstanding communication and presentation abilities are essential. Experience in managing agency relationships and a solid understanding of digital marketing and e-commerce strategies are also required. You should be a self-starter, capable of working both independently and collaboratively within a team environment. This is an exciting opportunity to shape the future of well-known brands and contribute to the continued success of a thriving company in Plymouth . If you are a passionate marketer with a strategic vision and a drive for results, we want to hear from you.
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0
Brand Marketing Executive
SO14 0AE Southampton, South East
£30000 Annually
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Our client, a dynamic consumer goods company with a strong presence in the market, is seeking a creative and enthusiastic Brand Marketing Executive to join their team in Southampton, Hampshire, UK . This role is integral to developing and executing impactful marketing campaigns that enhance brand awareness and drive consumer engagement. You will work closely with the Brand Manager to implement marketing strategies across various channels, including digital, social media, PR, and events. Your responsibilities will include market research, competitor analysis, developing marketing collateral, managing social media content calendars, coordinating with external agencies, and assisting with campaign performance tracking. The ideal candidate will have a degree in Marketing or a related field, coupled with 1-2 years of experience in a marketing role, preferably within a brand environment. Excellent written and verbal communication skills are essential, as is a strong understanding of marketing principles and consumer behaviour. Proficiency in using social media platforms and content creation tools is required. A creative flair, a proactive attitude, and meticulous attention to detail are highly valued. This role offers an excellent opportunity for a budding marketer to gain broad experience and contribute to the success of well-known brands. You will be part of a supportive and collaborative marketing department, with opportunities for professional development. If you are a motivated individual passionate about marketing and eager to make a tangible impact in the fast-paced world of brand management in Southampton , we encourage you to apply.
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1
Brand Marketing Manager
ST4 2DR Staffordshire, West Midlands
£40000 Annually
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Our client, a leading player in the fast-moving consumer goods (FMCG) sector, is seeking a dynamic and results-driven Brand Marketing Manager. This exciting role, situated in Stoke-on-Trent, Staffordshire, UK , operates on a hybrid basis, offering a flexible approach to work. The Brand Marketing Manager will be responsible for developing and implementing strategic marketing plans that enhance brand awareness, drive consumer engagement, and achieve sales objectives for key product lines. You will oversee all aspects of brand management, including market research, campaign development, digital marketing initiatives, in-store promotions, and public relations activities. Responsibilities include analysing market trends, identifying consumer insights, and translating these into effective marketing strategies. You will work closely with sales teams, product development, and external agencies to ensure cohesive brand messaging and successful product launches. The ideal candidate will possess a strong understanding of the FMCG market, with a proven track record in brand management and marketing strategy development. Excellent analytical, communication, and project management skills are essential, along with creativity and a passion for consumer brands. Experience with digital marketing platforms, social media management, and content creation is highly desirable. This is a fantastic opportunity for a motivated marketer to make a significant impact on well-known brands, shape marketing campaigns, and contribute to the continued growth and success of the company. You will be part of a collaborative and innovative team, driving brand performance in a fast-paced industry.
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2
Brand Marketing Manager
PO1 3AX Portsmouth, South East
£40000 Annually
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Our client is seeking a creative and strategic Brand Marketing Manager to lead brand initiatives and drive consumer engagement. This role involves a hybrid working arrangement, requiring regular collaboration at our Portsmouth, Hampshire, UK office alongside remote flexibility. The successful candidate will be responsible for developing and executing comprehensive marketing strategies that enhance brand visibility, strengthen market position, and support sales objectives. This is an exciting opportunity for a seasoned marketing professional to make a significant impact.
Responsibilities:
Qualifications:
This hybrid role offers a competitive salary, performance-based incentives, and opportunities for career progression within a dynamic and growing company.
Responsibilities:
- Develop and implement integrated marketing strategies to build and strengthen brand equity.
- Manage all aspects of brand communication, including advertising, digital marketing, social media, PR, and content creation.
- Conduct market research and analyze consumer trends to identify opportunities and insights.
- Define brand positioning and messaging to effectively target key demographics.
- Oversee the creation of compelling marketing materials and campaigns across various channels.
- Manage the marketing budget effectively, ensuring optimal return on investment.
- Collaborate with cross-functional teams (sales, product development, creative) to ensure brand consistency and alignment.
- Monitor campaign performance and analyze key metrics to measure success and identify areas for improvement.
- Manage relationships with external agencies and vendors.
- Stay abreast of competitor activities and industry best practices.
- Organize and participate in brand events and activations.
- Contribute to product launch strategies and go-to-market plans.
- Develop and nurture a strong brand voice and identity.
- Lead and inspire the marketing team towards achieving strategic goals.
- Report on marketing activities and results to senior management.
Qualifications:
- Proven experience as a Brand Manager or in a senior marketing role, preferably within the FMCG sector.
- Demonstrated success in developing and executing impactful marketing campaigns.
- Strong understanding of branding principles, market analysis, and consumer behavior.
- Expertise in digital marketing channels, social media management, and content strategy.
- Excellent communication, presentation, and interpersonal skills.
- Strategic thinker with strong analytical and problem-solving capabilities.
- Proficiency in marketing analytics tools and CRM software.
- Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is a plus.
- Ability to work effectively in a hybrid environment, balancing remote work with office-based collaboration in Portsmouth, Hampshire, UK .
- Creative mindset with a keen eye for detail.
- Strong project management skills and ability to manage multiple priorities.
- Experience with budget management and ROI analysis.
This hybrid role offers a competitive salary, performance-based incentives, and opportunities for career progression within a dynamic and growing company.
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3
Brand Marketing Manager
BT1 5PB Belfast, Northern Ireland
£50000 Annually
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Posted 2 days ago
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Our client, a dynamic and innovative player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Brand Marketing Manager to join their team in **Belfast, Northern Ireland, UK**. This pivotal role involves developing and executing comprehensive brand strategies to drive market share, enhance brand awareness, and foster customer loyalty across a portfolio of exciting consumer products. You will be responsible for everything from market research and consumer insights to campaign development, execution, and performance analysis. The ideal candidate will possess a deep understanding of the FMCG landscape, a creative marketing mind, and a proven ability to deliver measurable results.
Key Responsibilities:
Key Responsibilities:
- Develop and implement integrated marketing strategies and plans to achieve brand objectives, including sales, market share, and brand equity.
- Conduct market research and analyse consumer trends, competitor activities, and category performance to identify opportunities and threats.
- Manage the brand's P&L, ensuring profitable growth and effective budget allocation.
- Oversee the development and execution of all marketing communications, including advertising, digital marketing, social media, PR, and in-store promotions.
- Collaborate closely with sales teams to align marketing efforts with commercial objectives and ensure effective go-to-market strategies.
- Manage relationships with external agencies, including advertising, media, and PR partners.
- Develop compelling brand messaging and ensure consistent brand representation across all touchpoints.
- Monitor campaign performance, analyse key metrics (e.g., ROI, brand awareness, customer acquisition cost), and optimise strategies accordingly.
- Lead new product development initiatives from a marketing perspective, including concept testing, positioning, and launch plans.
- Stay current with industry best practices, emerging marketing trends, and innovative digital technologies.
- A Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 6 years of progressive experience in brand management or marketing, with a strong focus on the FMCG sector.
- Demonstrated success in developing and executing impactful marketing campaigns that drive business results.
- Excellent understanding of marketing principles, consumer behaviour, and market dynamics within the FMCG industry.
- Proficiency in digital marketing, social media strategy, and data analytics tools.
- Strong financial acumen and experience managing marketing budgets.
- Exceptional strategic thinking, analytical, and problem-solving skills.
- Outstanding communication, presentation, and interpersonal skills.
- Proven ability to lead cross-functional teams and manage external agencies effectively.
- Creativity and a passion for building strong, resonant brands.
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4
Brand Marketing Manager
OX1 3AN Oxford, South East
£55000 Annually
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Posted 2 days ago
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Our client, a rapidly growing force in the FMCG sector, is seeking an innovative and results-driven Brand Marketing Manager to spearhead brand strategy and execution in **Oxford, Oxfordshire, UK**. This role is critical to driving brand growth, enhancing market share, and building lasting consumer engagement. You will be responsible for developing and implementing integrated marketing plans, managing advertising campaigns, overseeing digital presence, and fostering strong relationships with cross-functional teams and external agencies. The ideal candidate will have a proven background in brand management within the fast-paced FMCG environment, coupled with a strategic mindset and a passion for consumer insights.
Key Responsibilities:
The successful candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a Master's degree being an advantage. A minimum of 6 years of progressive brand management experience in the FMCG industry is essential. Demonstrable success in developing and launching new products and managing multi-channel marketing campaigns is required. Strong analytical skills, strategic thinking, and excellent project management capabilities are paramount. Exceptional communication, presentation, and interpersonal skills are necessary to influence stakeholders at all levels. This is a fantastic opportunity to make a significant impact on well-known brands within a supportive and forward-thinking organisation. The role requires a dedicated professional who thrives in a challenging yet rewarding environment.
Key Responsibilities:
- Develop and execute comprehensive brand strategies aligned with business objectives.
- Manage the annual marketing budget and ensure optimal allocation of resources.
- Lead the creation and implementation of integrated marketing campaigns across ATL, BTL, and digital channels.
- Conduct market research and consumer analysis to identify opportunities and inform brand positioning.
- Oversee the development of new product launches and associated marketing activities.
- Collaborate closely with sales, R&D, and supply chain teams to ensure seamless execution.
- Manage relationships with advertising, PR, and digital agencies.
- Monitor and report on brand performance metrics, making data-driven recommendations for optimisation.
- Stay abreast of industry trends, competitor activities, and emerging marketing technologies.
- Ensure consistent brand messaging and visual identity across all touchpoints.
The successful candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a Master's degree being an advantage. A minimum of 6 years of progressive brand management experience in the FMCG industry is essential. Demonstrable success in developing and launching new products and managing multi-channel marketing campaigns is required. Strong analytical skills, strategic thinking, and excellent project management capabilities are paramount. Exceptional communication, presentation, and interpersonal skills are necessary to influence stakeholders at all levels. This is a fantastic opportunity to make a significant impact on well-known brands within a supportive and forward-thinking organisation. The role requires a dedicated professional who thrives in a challenging yet rewarding environment.
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5
Brand Marketing Specialist
BS1 4PS Bristol, South West
£35000 Annually
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Posted 2 days ago
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Our client, a dynamic and innovative company, is looking for a skilled Brand Marketing Specialist to join their team in **Bristol, South West England, UK**. This role is instrumental in shaping and executing brand strategies that enhance market presence, drive consumer engagement, and support business objectives. You will be responsible for developing and implementing integrated marketing campaigns across various channels, including digital, social media, content marketing, and traditional advertising. Your duties will involve conducting market research, analyzing competitor activities, and identifying target audience insights to inform campaign development. You will also play a key role in content creation, ensuring brand consistency across all communications. Collaborating with internal teams, such as sales, product development, and creative services, will be essential to ensure cohesive brand messaging and successful campaign execution. The ideal candidate will possess a Bachelor's degree in Marketing, Business, or a related field, with a proven track record of success in brand management or marketing roles. Strong knowledge of marketing principles, campaign planning, and execution is required. Excellent written and verbal communication skills, along with strong analytical and project management abilities, are essential. Experience with marketing automation tools and CRM systems is a plus. This position operates on a hybrid basis, offering a flexible arrangement that combines essential on-site collaboration in Bristol with the benefits of remote working for focused tasks and planning. If you are a creative and strategic marketer with a passion for building strong brands and possess the skills to drive impactful campaigns, we encourage you to apply for this exciting opportunity.
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6
Brand Marketing Manager
SR1 1 Sunderland, North East
£45000 Annually
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Posted 2 days ago
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Our client, a rapidly expanding and innovative company within the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and creative Brand Marketing Manager to join their team in **Sunderland, Tyne and Wear, UK**. This role operates on a hybrid model, offering a blend of in-office collaboration and remote flexibility. You will be responsible for developing and executing comprehensive brand strategies that drive consumer engagement, market share, and revenue growth for key product lines. The ideal candidate will possess a strong understanding of the FMCG market, excellent analytical skills, and a proven ability to craft compelling brand narratives and campaigns.
Responsibilities:
Responsibilities:
- Develop and implement integrated marketing plans aligned with business objectives and brand vision.
- Conduct market research and competitor analysis to identify trends, opportunities, and challenges.
- Define target audience segments and tailor marketing messages and campaigns accordingly.
- Manage the brand's presence across all marketing channels, including digital, social media, PR, and traditional advertising.
- Oversee the creation of marketing collateral, content, and promotional materials.
- Collaborate with sales teams to ensure marketing initiatives support sales objectives.
- Manage marketing budgets effectively, tracking ROI and optimising spend.
- Develop and nurture strong relationships with agencies, media partners, and key stakeholders.
- Monitor brand performance metrics and provide regular reports on campaign effectiveness and brand health.
- Stay informed about consumer behaviour, market dynamics, and emerging marketing technologies.
- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is a plus.
- Minimum of 5 years of experience in brand management or marketing roles, preferably within the FMCG sector.
- Proven track record of developing and executing successful brand marketing strategies.
- Strong understanding of market research, consumer insights, and data analysis.
- Excellent knowledge of digital marketing, social media, content marketing, and traditional advertising.
- Creative thinking and exceptional storytelling abilities.
- Strong project management, organisational, and budget management skills.
- Excellent communication, presentation, and interpersonal skills.
- Ability to thrive in a hybrid work environment, balancing independent work with team collaboration.
- Proficiency in marketing analytics tools and MS Office Suite.
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7
Brand Marketing Director
OX1 1QD Oxford, South East
£75000 Annually
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Posted 2 days ago
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Our client, a rapidly growing leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished and visionary Brand Marketing Director to spearhead their brand strategy and execution. This is a critical leadership position based in our vibrant **Oxford, Oxfordshire, UK** office, responsible for shaping the future of our key brands and driving significant market share growth. You will lead a talented team of marketers, fostering an environment of creativity, innovation, and data-driven decision-making. Your responsibilities will span the entire marketing mix, from consumer insights and product development to integrated campaign management and performance analysis. The ideal candidate possesses a deep understanding of the FMCG market, a proven ability to develop and execute successful brand strategies, and a passion for building strong, resonant consumer connections. This role requires a strategic thinker with exceptional leadership qualities and a hands-on approach to delivering exceptional results.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive, long-term brand strategies aligned with company objectives.
- Lead and inspire the brand marketing team, fostering a culture of collaboration and high performance.
- Conduct in-depth market analysis, consumer research, and competitive landscape assessments.
- Drive product innovation and lifecycle management for assigned brands.
- Oversee the development and execution of integrated marketing campaigns across all channels (digital, traditional, experiential).
- Manage significant marketing budgets, ensuring optimal return on investment (ROI).
- Monitor brand performance metrics, analyze results, and implement data-driven adjustments.
- Build and maintain strong relationships with internal stakeholders (Sales, R&D, Operations) and external agencies.
- Identify new market opportunities and potential brand extensions.
- Act as a brand ambassador, championing the brand vision internally and externally.
- MBA or Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 8-10 years of progressive experience in brand management within the FMCG industry.
- Proven track record of successfully launching and growing major consumer brands.
- Extensive experience in developing and implementing integrated marketing strategies.
- Strong analytical skills with expertise in market research, consumer insights, and financial modeling.
- Exceptional leadership, team management, and interpersonal skills.
- Excellent presentation and communication abilities.
- Demonstrated ability to manage complex projects and large budgets effectively.
- A strategic thinker with a creative and innovative mindset.
- Deep understanding of the evolving consumer landscape and digital marketing trends.
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8
Brand Marketing Manager
M1 1AE Manchester, North West
£45000 Annually
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Posted 2 days ago
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Our client, a leading player in the fast-moving consumer goods (FMCG) sector, is seeking a dynamic and results-oriented Brand Marketing Manager to join their innovative team in Manchester . This hybrid role will involve a strategic blend of remote work and on-site collaboration at their vibrant head office. You will be responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive sales, and foster customer loyalty for a portfolio of key consumer brands. This is an exciting opportunity to shape the future of well-known products and make a significant impact on the market.
Key Responsibilities:
Key Responsibilities:
- Develop and implement integrated marketing plans, including advertising, promotions, digital marketing, social media, and PR, across assigned brands.
- Conduct market research and competitor analysis to identify opportunities and inform brand strategy.
- Manage brand budgets effectively, ensuring maximum ROI on marketing investments.
- Collaborate with internal teams (sales, product development, creative) and external agencies to ensure cohesive brand messaging and execution.
- Oversee the development of marketing collateral, advertising campaigns, and point-of-sale materials.
- Analyse campaign performance and market trends, providing regular reports and actionable insights to senior management.
- Manage product launches and lifecycle marketing initiatives.
- Foster strong relationships with retailers and trade partners to drive brand visibility and sales.
- Stay abreast of the latest marketing trends and technologies within the FMCG sector.
- Contribute to the overall brand vision and long-term strategic direction.
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