Showing 7 Unilever jobs in Bedford
Senior Brand Manager - Consumer Goods
Posted 8 days ago
Job Viewed
Job Description
Key responsibilities include:
- Developing and implementing integrated marketing strategies to enhance brand visibility and market penetration.
- Conducting market research and analyzing consumer trends to identify opportunities and challenges.
- Managing the brand's annual marketing plan and budget, ensuring effective allocation of resources.
- Leading the development and execution of new product launches and promotional campaigns.
- Collaborating with internal teams (sales, R&D, supply chain) and external agencies to ensure brand consistency and alignment.
- Monitoring brand performance, analyzing sales data, and reporting on key metrics.
- Developing compelling brand messaging and communication strategies across various channels.
- Managing packaging design and ensuring compliance with regulatory requirements.
- Building strong relationships with key stakeholders, including retailers and distributors.
- Identifying and capitalizing on digital marketing opportunities to reach target audiences.
Qualifications and experience:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- A minimum of 5-7 years of progressive experience in brand management, preferably within the FMCG sector.
- Proven success in developing and executing impactful marketing campaigns.
- Strong analytical and strategic thinking skills, with the ability to translate data into actionable insights.
- Excellent understanding of marketing principles, consumer behavior, and market dynamics.
- Experience in digital marketing, social media, and e-commerce is highly desirable.
- Strong project management and organizational skills.
- Exceptional communication, presentation, and interpersonal abilities.
- Proficiency in marketing analytics tools and software.
This hybrid role offers a dynamic work environment in Milton Keynes, Buckinghamshire, UK , with the flexibility to balance office-based collaboration with remote working. Join our client and play a key role in shaping the future of their well-loved brands.
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                    Brand Manager - Fast-Moving Consumer Goods
Posted 10 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement comprehensive brand strategies, marketing plans, and campaigns across all relevant channels to achieve brand objectives.
- Conduct in-depth market and consumer research to identify trends, opportunities, and challenges, translating insights into actionable strategies.
- Manage the brand's P&L, forecasting sales, monitoring budgets, and ensuring profitability targets are met.
- Oversee product lifecycle management, including new product development, launch strategies, and portfolio optimization.
- Collaborate with cross-functional teams, including Sales, R&D, Operations, and Agencies, to ensure cohesive brand execution.
- Develop compelling marketing communications, advertising briefs, and creative assets that resonate with target audiences.
- Monitor brand performance, analyzing key metrics (e.g., market share, sales volume, brand awareness, ROI) and reporting on progress.
- Manage relationships with external agencies (advertising, PR, digital) to ensure effective campaign delivery.
- Identify and capitalize on new business opportunities to expand brand reach and consumer base.
- Ensure consistent brand messaging and visual identity across all touchpoints.
- Stay ahead of competitor activities and market dynamics, adapting strategies as needed.
- Mentor and guide junior marketing team members.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related discipline. A Master's degree or MBA is advantageous.
- Minimum of 4-6 years of progressive experience in brand management, ideally within the FMCG sector.
- Proven track record of successfully developing and launching new products and executing impactful marketing campaigns.
- Strong understanding of consumer behavior, market dynamics, and the retail environment.
- Excellent analytical skills, with the ability to interpret data and translate insights into strategic actions.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency in project management and budget management.
- Creative thinking and a passion for building strong consumer brands.
- Experience working with external agencies and managing diverse marketing initiatives.
- This is an office-based role located in Milton Keynes, Buckinghamshire, UK .
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                    Senior Brand Manager - Fast-Moving Consumer Goods
Posted 7 days ago
Job Viewed
Job Description
Is this job a match or a miss?
 
            
        
                                            
            
                 
            
        
                    Senior Brand Manager - Fast-Moving Consumer Goods
Posted 7 days ago
Job Viewed
Job Description
Is this job a match or a miss?
 
            
        
                                            
            
                 
            
        
                    Senior Brand Manager - Fast-Moving Consumer Goods
Posted 13 days ago
Job Viewed
Job Description
Responsibilities include:
- Leading the development and implementation of brand plans to achieve key business objectives, including market share, volume, and profit targets.
- Conducting in-depth market research and competitor analysis to identify opportunities and threats.
- Collaborating with cross-functional teams, including Marketing, Sales, R&D, and Supply Chain, to ensure seamless execution of brand strategies.
- Managing brand budgets, allocating resources effectively to maximize ROI.
- Developing compelling marketing communication strategies and overseeing the creation of advertising and promotional materials.
- Monitoring brand performance metrics and providing regular reports to senior management.
- Identifying and developing new product opportunities and line extensions.
- Ensuring brand consistency across all touchpoints and maintaining brand integrity.
- Mentoring and guiding junior brand team members.
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                    Senior Brand Manager, Fast-Moving Consumer Goods
Posted 16 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement comprehensive brand plans, including marketing, advertising, and promotional strategies.
- Conduct market research and competitive analysis to identify consumer insights and market opportunities.
- Manage the brand's P&L, ensuring profitability and achieving financial targets.
- Oversee the creation of marketing collateral and campaigns across various channels (digital, print, social media).
- Collaborate with cross-functional teams, including sales, product development, and R&D, to ensure brand alignment and successful product launches.
- Monitor brand performance and key metrics, providing regular reports and actionable recommendations to senior management.
- Build and maintain strong relationships with external agencies and partners.
- Mentor and develop junior members of the marketing team.
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Proven track record of at least 5-7 years in brand management, preferably within the FMCG sector.
- Demonstrated success in developing and executing effective brand strategies.
- Strong analytical and problem-solving skills, with the ability to interpret complex data.
- Excellent communication, presentation, and interpersonal skills.
- Experience in managing budgets and P&L responsibilities.
- Proficiency in market research tools and methodologies.
- Ability to work effectively in a fast-paced, results-oriented environment.
- Familiarity with digital marketing trends and platforms is essential.
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                    Senior Brand Manager, Fast-Moving Consumer Goods
Posted 23 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement comprehensive brand plans, including product positioning, marketing communications, and promotional activities, aligned with overall business objectives.
- Conduct in-depth market research and consumer insights analysis to identify emerging trends and opportunities, translating them into actionable brand initiatives.
- Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve maximum ROI.
- Collaborate closely with cross-functional teams, including Sales, Product Development, and Supply Chain, to ensure seamless execution of brand strategies.
- Lead and inspire a team of brand coordinators and marketing assistants, fostering a culture of creativity and high performance.
- Oversee the creation of compelling marketing collateral, advertising campaigns, and digital content across various channels.
- Monitor brand performance metrics, analyse sales data, and provide regular reports to senior management, making data-driven recommendations for improvement.
- Engage with external agencies and partners to ensure high-quality execution of marketing campaigns and brand initiatives.
- Contribute to new product development processes, providing market insights and brand perspective.
- Stay abreast of competitor activities and market dynamics to maintain a competitive edge.
- A Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is advantageous.
- Proven track record of success (minimum 5 years) in brand management within the FMCG industry.
- Demonstrable experience in developing and launching successful brand campaigns and new products.
- Strong analytical skills with the ability to interpret complex market data and consumer insights.
- Excellent leadership, communication, and interpersonal skills.
- Proficiency in marketing automation tools and CRM software.
- Creative thinking and a passion for building strong consumer brands.
- Ability to thrive in a fast-paced, deadline-driven environment.
- Full eligibility to work in the UK.
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