8 Unilever jobs in North West
Senior Brand Manager - Consumer Goods
L1 9AA Liverpool, North West
£55000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client , a highly respected and innovative player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and results-driven Senior Brand Manager. This role, based in Liverpool, Merseyside, UK , offers a hybrid working model, allowing for a balance of office-based collaboration and remote flexibility. You will be responsible for developing and executing impactful brand strategies to drive growth, enhance market share, and build strong consumer engagement for key brands within our portfolio.
As a Senior Brand Manager, you will lead the end-to-end brand management process, from market insight and consumer understanding to campaign development and execution. Your responsibilities will include developing annual brand plans, setting marketing objectives, and managing the marketing budget effectively. You will conduct in-depth market analysis, monitor competitor activities, and identify emerging trends to inform brand strategy. You will work closely with cross-functional teams, including sales, product development, and agencies, to ensure seamless brand execution across all touchpoints. Leading the development of integrated marketing campaigns across various channels (digital, ATL, BTL) and evaluating their effectiveness through robust measurement and analysis will be a core part of your role. You will also play a key role in new product innovation and launches.
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree or MBA is highly advantageous. You will have a minimum of 6 years of progressive brand management experience within the FMCG industry, with a proven track record of successfully launching and growing consumer brands. Deep understanding of consumer behaviour, market dynamics, and the full marketing mix is essential. Demonstrable experience in digital marketing, social media strategy, and performance analytics is required. Exceptional analytical, strategic thinking, communication, and leadership skills are paramount. You must be adept at managing multiple projects, working collaboratively, and driving results in a dynamic environment.
Key Responsibilities:
As a Senior Brand Manager, you will lead the end-to-end brand management process, from market insight and consumer understanding to campaign development and execution. Your responsibilities will include developing annual brand plans, setting marketing objectives, and managing the marketing budget effectively. You will conduct in-depth market analysis, monitor competitor activities, and identify emerging trends to inform brand strategy. You will work closely with cross-functional teams, including sales, product development, and agencies, to ensure seamless brand execution across all touchpoints. Leading the development of integrated marketing campaigns across various channels (digital, ATL, BTL) and evaluating their effectiveness through robust measurement and analysis will be a core part of your role. You will also play a key role in new product innovation and launches.
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree or MBA is highly advantageous. You will have a minimum of 6 years of progressive brand management experience within the FMCG industry, with a proven track record of successfully launching and growing consumer brands. Deep understanding of consumer behaviour, market dynamics, and the full marketing mix is essential. Demonstrable experience in digital marketing, social media strategy, and performance analytics is required. Exceptional analytical, strategic thinking, communication, and leadership skills are paramount. You must be adept at managing multiple projects, working collaboratively, and driving results in a dynamic environment.
Key Responsibilities:
- Develop and implement comprehensive brand strategies to achieve business objectives.
- Conduct market research, competitive analysis, and consumer insights generation.
- Manage brand P&L and marketing budgets effectively.
- Lead the development and execution of integrated marketing campaigns.
- Oversee new product development and launch initiatives.
- Collaborate with sales teams to drive retail execution and sales performance.
- Manage relationships with external agencies and partners.
- Analyse campaign performance and provide actionable recommendations.
- Identify opportunities for brand growth and innovation.
- Stay abreast of industry trends and best practices in brand management.
- Bachelor's degree in Marketing, Business, or a related discipline.
- Minimum 6 years of FMCG brand management experience.
- Proven success in developing and growing consumer brands.
- Strong understanding of marketing principles, consumer insights, and market dynamics.
- Proficiency in digital marketing, social media, and performance analytics.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Strong leadership, communication, and interpersonal abilities.
- Ability to manage multiple projects and work effectively in a hybrid team.
- Experience in a fast-paced FMCG environment is essential.
This advertiser has chosen not to accept applicants from your region.
0
Senior Brand Manager - Consumer Goods
L3 0AT Liverpool, North West
£55000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing Fast-Moving Consumer Goods (FMCG) company, is seeking a highly accomplished Senior Brand Manager to lead brand strategy and execution for a key portfolio of products. This critical role is based in our client's bustling headquarters in Liverpool, Merseyside, UK , and requires a dedicated individual to drive brand growth and market share. The successful candidate will be responsible for developing and implementing comprehensive marketing plans that resonate with target consumers and deliver against commercial objectives.
Key Responsibilities:
Qualifications:
This is an exceptional opportunity to make a significant impact on a leading FMCG brand. You will be empowered to drive innovation and shape the future of beloved consumer products. The role demands on-site presence to foster close collaboration with internal teams and leverage the vibrant commercial hub of Liverpool.
Key Responsibilities:
- Develop and execute annual brand plans, including marketing objectives, strategies, budgets, and tactics.
- Conduct market research and consumer insights analysis to identify opportunities and challenges.
- Oversee the development and execution of integrated marketing campaigns across various channels (digital, ATL, BTL).
- Manage product launches, line extensions, and packaging updates from concept to market.
- Collaborate with cross-functional teams, including sales, R&D, supply chain, and agencies, to ensure aligned execution.
- Monitor brand performance, market trends, and competitor activities, making data-driven recommendations for optimization.
- Manage the brand budget effectively, ensuring optimal return on investment.
- Build and maintain strong relationships with external agencies and partners.
- Identify and nurture new business opportunities to expand brand reach and penetration.
- Lead and mentor junior brand team members, fostering a high-performance culture.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Proven experience (5+ years) in brand management within the FMCG sector.
- Demonstrated success in developing and executing brand strategies and integrated marketing plans.
- Strong understanding of consumer insights, market analysis, and financial acumen.
- Excellent communication, presentation, and interpersonal skills.
- Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment.
- Proficiency in marketing analytics tools and standard office software.
This is an exceptional opportunity to make a significant impact on a leading FMCG brand. You will be empowered to drive innovation and shape the future of beloved consumer products. The role demands on-site presence to foster close collaboration with internal teams and leverage the vibrant commercial hub of Liverpool.
This advertiser has chosen not to accept applicants from your region.
1
Head of Brand Strategy - Consumer Goods
M1 1AN Manchester, North West
£85000 Annually
WhatJobs
Posted 10 days ago
Job Viewed
Job Description
Our client, a renowned leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Head of Brand Strategy to drive brand growth and market positioning. This is a fully remote position, offering the ultimate flexibility for a visionary leader. You will be responsible for shaping the overarching brand vision, developing long-term brand strategies, and ensuring consistent brand messaging across all consumer touchpoints. This role requires a deep understanding of consumer behaviour, market dynamics, and cutting-edge brand development techniques. Key responsibilities include:
- Developing and executing comprehensive brand strategies to enhance market share and brand equity.
- Leading the creation and evolution of brand positioning, identity, and narrative.
- Conducting in-depth market research and consumer insights analysis to identify opportunities and challenges.
- Collaborating closely with marketing, product development, and sales teams to ensure cohesive brand execution.
- Overseeing the development of integrated marketing campaigns and communication plans.
- Managing brand budgets and resource allocation effectively.
- Monitoring brand performance metrics and implementing data-driven adjustments.
- Championing brand consistency and excellence across all internal and external communications.
- Mentoring and guiding a team of brand managers and marketing professionals in a virtual setting.
- Identifying emerging trends and innovations within the FMCG landscape to inform brand strategy.
This advertiser has chosen not to accept applicants from your region.
2
Brand Manager - Fast-Moving Consumer Goods
M1 1BN Manchester, North West
£55000 Annually
WhatJobs
Posted 14 days ago
Job Viewed
Job Description
Our client, a prominent player in the FMCG sector, is seeking an innovative and results-driven Brand Manager to join their dynamic team in Manchester, Greater Manchester, UK . This is an exciting opportunity to shape the future of our client's key brands. You will be responsible for developing and executing comprehensive brand strategies, driving market share growth, and enhancing brand equity. The ideal candidate will possess a deep understanding of consumer insights, market trends, and competitive landscapes within the fast-moving consumer goods industry.
Key Responsibilities:
Qualifications and Skills:
Key Responsibilities:
- Develop and implement strategic brand plans to achieve business objectives, including sales targets, market share, and profitability.
- Conduct market research and analyze consumer behavior, identifying key trends and opportunities for brand growth.
- Manage the brand's P&L, ensuring effective budget allocation and ROI optimization across marketing activities.
- Oversee the development and execution of integrated marketing campaigns, including advertising, promotions, digital marketing, and public relations.
- Collaborate with cross-functional teams, including sales, product development, and supply chain, to ensure brand consistency and successful product launches.
- Monitor brand performance, analyze key metrics, and provide regular reports on brand health and marketing effectiveness.
- Identify and leverage consumer insights to inform brand positioning, messaging, and product innovation.
- Manage relationships with external agencies and suppliers, ensuring delivery of high-quality creative and media solutions.
- Stay abreast of industry developments, competitor activities, and emerging marketing trends.
- Contribute to the development of new product concepts and line extensions.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Proven experience (minimum 5 years) in brand management within the FMCG industry.
- Demonstrated success in developing and executing effective brand strategies and marketing campaigns.
- Strong analytical and problem-solving skills, with the ability to interpret market data and translate insights into actionable plans.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in market research methodologies and analytics tools.
- Budget management experience.
- Creative thinking and a passion for consumer brands.
- Ability to work collaboratively in a fast-paced, team-oriented environment.
This advertiser has chosen not to accept applicants from your region.
3
Senior Brand Manager, Fast-Moving Consumer Goods
M1 2AA Manchester, North West
£55000 Annually
WhatJobs
Posted 14 days ago
Job Viewed
Job Description
Our client, a leading force in the FMCG sector, is seeking an accomplished and strategically-minded Senior Brand Manager to join their dynamic marketing team in Manchester, Greater Manchester, UK . This is an exciting opportunity to take ownership of key brands, drive innovation, and shape their future market presence. The successful candidate will be responsible for developing and executing comprehensive brand strategies that align with company objectives and resonate with target consumers. This will involve in-depth market analysis, consumer insights generation, and competitive landscape monitoring to identify growth opportunities and potential threats. You will lead the P&L for your assigned brands, managing budgets effectively and optimizing return on investment.
Key responsibilities include:
Key responsibilities include:
- Developing and implementing integrated marketing plans across various channels, including digital, social media, ATL, and BTL activities.
- Collaborating with cross-functional teams, including sales, product development, and supply chain, to ensure seamless execution of brand initiatives.
- Managing external agencies, such as creative, media, and research partners, to deliver high-quality campaigns.
- Monitoring brand performance metrics, analysing sales data, and providing regular reports and recommendations to senior management.
- Identifying new product development opportunities and working closely with R&D to bring innovative concepts to market.
- Ensuring consistent brand messaging and visual identity across all touchpoints.
- Championing consumer-centricity within the organisation, translating consumer needs and preferences into actionable brand strategies.
This advertiser has chosen not to accept applicants from your region.
4
Senior Brand Manager - Fast-Moving Consumer Goods
L1 8JQ Liverpool, North West
£60000 Annually
WhatJobs
Posted 14 days ago
Job Viewed
Job Description
We are seeking an innovative and results-driven Senior Brand Manager to lead our brand strategy for a portfolio of exciting Fast-Moving Consumer Goods (FMCG) products. This fully remote position offers a unique opportunity to shape the future of our brands from anywhere in the UK. You will be responsible for developing and executing comprehensive brand plans, including market analysis, consumer insights, product innovation, marketing campaigns, and P&L management. Your role will involve collaborating closely with cross-functional teams – including marketing, sales, R&D, and supply chain – to ensure brand goals are met and exceeded. This is a remote-first role, requiring excellent communication, project management, and digital collaboration skills. You will lead market research initiatives, identify consumer trends, and translate these insights into compelling brand propositions. Developing integrated marketing communications plans across various channels, including digital, social media, and traditional advertising, will be a key responsibility. The ideal candidate will have a deep understanding of the FMCG market, a proven ability to drive brand growth, and experience managing product launches and rebrands. Strong analytical skills, financial acumen, and a creative flair are essential. You should be adept at working autonomously, managing multiple projects simultaneously, and influencing stakeholders at all levels. This is an exceptional chance to take ownership of high-impact brands within a forward-thinking organisation.
Key Responsibilities:
Key Responsibilities:
- Develop and implement annual brand strategies and marketing plans.
- Conduct market analysis, competitor benchmarking, and consumer insight generation.
- Manage brand P&Ls, including forecasting, budgeting, and performance tracking.
- Drive product innovation, from concept development to launch.
- Develop and oversee integrated marketing campaigns across multiple channels.
- Collaborate with sales teams to achieve commercial objectives and distribution targets.
- Manage external agencies (advertising, PR, digital) effectively.
- Monitor brand performance and identify opportunities for growth and optimisation.
- Lead cross-functional teams to ensure cohesive brand execution.
- Stay abreast of industry trends, consumer behaviour, and emerging technologies.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in brand management within the FMCG sector.
- Proven track record of successful brand strategy development and execution.
- Strong understanding of marketing principles, consumer behaviour, and market dynamics.
- Experience in P&L management and financial forecasting.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in digital marketing, social media, and content strategy.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work independently, manage priorities, and thrive in a remote environment.
- Demonstrated experience in new product development and launches.
This advertiser has chosen not to accept applicants from your region.
5
Fast-Moving Consumer Goods (FMCG) Supply Chain Manager
L3 9BS Liverpool, North West
£60000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client, a prominent player in the fast-moving consumer goods sector, is looking for an accomplished Supply Chain Manager to lead their operations based in Liverpool, Merseyside . This hybrid role offers the exciting opportunity to shape and optimize the end-to-end supply chain, ensuring efficiency, cost-effectiveness, and timely delivery of products to market. The successful candidate will be instrumental in managing inventory, logistics, procurement, and demand planning for a diverse portfolio of FMCG products. You will leverage your strategic thinking and analytical skills to drive continuous improvement initiatives and foster strong relationships with suppliers and internal stakeholders.
Key Responsibilities:
Ideal Candidate Profile:
This is a fantastic opportunity for a motivated Supply Chain Manager to make a significant impact within a growing company. If you are a strategic thinker with a passion for optimizing supply chains in a fast-paced environment, we want to hear from you.
Key Responsibilities:
- Develop and implement comprehensive supply chain strategies aligned with business objectives.
- Oversee all aspects of the supply chain, including procurement, logistics, warehousing, and distribution.
- Manage inventory levels to ensure optimal stock availability while minimizing carrying costs.
- Lead demand forecasting and planning processes to meet customer needs.
- Negotiate with suppliers to secure favorable terms and ensure the quality of raw materials and finished goods.
- Implement and monitor key performance indicators (KPIs) to track supply chain performance.
- Drive process improvements and implement best practices in supply chain management.
- Manage and mentor a team of supply chain professionals.
- Ensure compliance with all relevant regulations and industry standards.
- Collaborate with sales, marketing, and production teams to align supply chain activities with business goals.
- Manage transportation and logistics partners to ensure efficient and cost-effective delivery.
- Contribute to the development of new product introductions from a supply chain perspective.
Ideal Candidate Profile:
- Proven experience in supply chain management within the FMCG industry.
- Strong understanding of inventory management, logistics, and procurement principles.
- Demonstrated experience with supply chain software and ERP systems.
- Excellent analytical, problem-solving, and decision-making skills.
- Exceptional leadership and team management capabilities.
- Strong negotiation and communication skills.
- Bachelor's degree in Supply Chain Management, Business Administration, or a related field.
- Experience with hybrid working models and ability to manage a remote and on-site team effectively.
- Proactive approach to identifying and mitigating supply chain risks.
This is a fantastic opportunity for a motivated Supply Chain Manager to make a significant impact within a growing company. If you are a strategic thinker with a passion for optimizing supply chains in a fast-paced environment, we want to hear from you.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager - Fast-Moving Consumer Goods (FMCG)
M1 1EZ Manchester, North West
£60000 annum + bon
WhatJobs
Posted 14 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing player in the FMCG sector, is seeking a results-oriented Senior Brand Manager to lead brand strategy and execution in Manchester, Greater Manchester, UK . This role is instrumental in shaping the future of our client's key brands, driving market share, and fostering strong consumer connections. The ideal candidate will possess a deep understanding of brand management principles, consumer insights, and the fast-paced FMCG landscape. You will be responsible for developing and implementing comprehensive brand plans, from product innovation and marketing campaigns to packaging design and retail activation.
This position requires a strategic thinker with exceptional analytical skills and a creative flair. You will manage a portfolio of brands, working closely with cross-functional teams including sales, R&D, supply chain, and external agencies to ensure cohesive brand experiences. The Senior Brand Manager will be responsible for P&L management, market analysis, identifying growth opportunities, and translating consumer trends into actionable brand initiatives. We are looking for a passionate leader who can inspire teams, drive commercial success, and elevate the brand's presence in a highly competitive market.
Key Responsibilities:
Qualifications:
This position requires a strategic thinker with exceptional analytical skills and a creative flair. You will manage a portfolio of brands, working closely with cross-functional teams including sales, R&D, supply chain, and external agencies to ensure cohesive brand experiences. The Senior Brand Manager will be responsible for P&L management, market analysis, identifying growth opportunities, and translating consumer trends into actionable brand initiatives. We are looking for a passionate leader who can inspire teams, drive commercial success, and elevate the brand's presence in a highly competitive market.
Key Responsibilities:
- Develop and execute long-term brand strategies and annual marketing plans to achieve business objectives.
- Conduct market analysis, consumer research, and competitor benchmarking to identify opportunities and threats.
- Manage brand P&Ls, including budgeting, forecasting, and performance tracking.
- Lead product innovation initiatives, from concept development to commercial launch.
- Develop and oversee integrated marketing campaigns across all relevant channels (advertising, digital, social media, PR, trade marketing).
- Collaborate with sales teams to develop effective retail strategies and promotional plans.
- Manage packaging design and ensure brand consistency across all touchpoints.
- Build and maintain strong relationships with key stakeholders, including internal teams, agencies, and retail partners.
- Monitor brand performance and market trends, adapting strategies as needed.
- Mentor and develop junior brand team members.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 6 years of progressive brand management experience in the FMCG industry.
- Proven track record of successfully launching and growing brands.
- Strong understanding of consumer insights, market research methodologies, and data analysis.
- Excellent strategic thinking, P&L management, and commercial acumen.
- Creative and innovative mindset with experience in campaign development and execution.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to lead and influence cross-functional teams.
- Experience with digital marketing and social media strategies.
- Proficiency in Microsoft Office Suite and relevant marketing analytics tools.
This advertiser has chosen not to accept applicants from your region.
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