4,858 Web Analytics jobs in the United Kingdom

**_Welcome to Warner Bros. Discovery. the stuff dreams are made of._**
**Who We Are.**
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the _creators_ bringing them to your living rooms and the _dreamers_ creating what's next.
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
At HBO Max, storytelling takes center stage. We're one of the world's most iconic entertainment brands - home to bold originals and unforgettable characters. While audiences binge award-winning content, breaking news, and sports around the clock, our teams stay busy at work creating what's next in streaming. From Succession, Euphoria, and The Sopranos to global franchises like Game of Thrones and Harry Potter, our content sparks conversation and shapes culture.
HBO Max delivers boundary-pushing stories across genres and platforms, connecting millions of viewers across 90 countries globally- and we're just getting started. We're home to the most talked about shows and movies, granting audiences access to the worlds of HBO, Harry Potter, DC, Warner Bros., ID, Adult Swim, A24, and more. Turn your streaming obsession into a career- we're hiring!
**Your New Role.**
As Manager of Marketing Analytics at Warner Bros. Discovery you will be responsible for enabling media effectiveness reporting and insights to all marketing teams supporting HBO Max. You will create actionable reporting from user-level behaviour data and multiple data sources, including information from data science, marketing, and media measurement platforms. You will coordinate closely with cross functional data teams (i.e., analytics engineering, marketing technology, data science) as well as marketing teams to determine reporting / measurement frameworks which ultimately enable our dashboard development. Reporting is global and utilized by domestic and international stakeholders alike. You will be responsible for collecting reporting/analysis requirements, working with the engineering team to ensure proper data flows, and partnering with media teams to provide clear strategic recommendations to drive incremental results for the platform. You are an experienced analytics professional who is truly passionate about marketing and data and can be an active team player driving top results.
**Your Role Accountabilities.**
+ Work closely with our regional marketing stakeholders and local agencies to understand their needs, coordinate on strategies and campaign taxonomy, and deliver insightful and effective dashboards and analyses.
+ Support cross departmental core metrics and data dependencies with leadership visibility.
+ Promote the adoption and training of our analytics platform for self-service analyses.
+ Serve as a subject matter expert of marketing data sources, ingestion processes and data quality measurement.
+ Must be able to communicate effectively with media, marketing, and engineering teams.
+ Advanced user of digital and advertising technologies, such as Google Marketing Platform, Google Ad Manager, Social Ad Managers, MMPs (Apps Flyer) and Site Analytics tools (Google Analytics)
+ Strong technical skills are required, including experience with Excel, SQL (LookML a plus), data mining, data visualization, and designing analytics/reporting data layers.
+ Understanding of the digital media ecosystem and subscription business model to execute a best-in-class growth media strategy.
+ Strong analytical skills are required, including the ability to analyse raw data, draw conclusions, and summarize actionable.
+ Ability to collaborate with key partners and stakeholders to define metrics, identify requirements and maintain confidentiality.
+ Must be able to handle multiple tasks with changing priorities, communicating changes in scope and schedule to all parties concerned.
+ Ability to manage both internal and external vendors and suppliers.
**Qualifications and Experience.**
+ Excellent experience in marketing analytics, with a particular focus on media metrics (paid & organic).
+ Excellent experience with data visualization and building a reporting measurement framework; familiarity with Looker a plus.
+ Proven experience managing a team, including experience working on a fast-paced team.
+ Strong understanding of media measurement strategies, frameworks, and technology.
+ Experience executing analytics projects end-to-end, from definition through findings and recommendations to stakeholders.
+ Proven track-record of developing campaign strategies, executing, measuring, and delivering performance insights.
+ Past success establishing measurement frameworks for campaigns across various paid media channels (paid social, search, display), as well as owned channels.
+ Understand how Media Mix Modelling and Attribution Models are used to drive strategy decisions.
+ Experience setting up and measuring iterative A/B test analysis to inform BAU strategies.
+ Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the league to achieve success.
+ Strong interpersonal, communication and presentation skills.
+ Ability to liaise with technical, marketing and business teams.
+ Strong team focus with outstanding documentation, organizational and resource management skills.
+ Advertising Agency experience a plus or working in media analytics at another entertainment company.
Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.
**How We Get Things Done.**
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
**Championing Inclusion at WBD**
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page ( for instructions to submit your request.

Our client is looking for a strategic and data-driven Head of Digital Marketing & Analytics to lead their online presence. This is a fully remote position, offering the flexibility to work from anywhere. You will be responsible for developing and executing comprehensive digital marketing strategies across all channels, driving brand awareness, lead generation, and customer acquisition. This role demands a deep understanding of SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics. You will lead a team of marketing professionals and work closely with sales and product development to achieve business objectives.

Key Responsibilities:

• Develop and implement innovative digital marketing strategies aligned with business goals.
• Oversee all digital marketing channels, including SEO, SEM, social media, email, and content marketing.
• Manage and optimize advertising campaigns across various platforms to maximize ROI.
• Analyze website traffic, user behavior, and campaign performance using analytics tools (e.g., Google Analytics, Adobe Analytics).
• Develop and present regular performance reports to senior management, providing actionable insights.
• Lead, mentor, and inspire the digital marketing team, fostering a culture of continuous improvement.
• Identify new marketing opportunities and emerging digital trends.
• Manage the digital marketing budget effectively.
• Collaborate with cross-functional teams to ensure consistent brand messaging and customer experience.
• Oversee the creation of engaging and relevant marketing content.
• Drive lead generation and customer acquisition through effective digital campaigns.

The ideal candidate will have a proven track record of success in leading digital marketing initiatives and achieving measurable results in a remote setting. Strong analytical skills, a strategic mindset, and excellent leadership qualities are essential. Experience with marketing automation platforms and CRM systems is highly desirable.

This is an exceptional opportunity for an enthusiastic individual seeking a structured entry into the dynamic field of digital marketing. Our client is looking for a motivated Apprentice to join their remote-first team. Based remotely, you will be immersed in the world of data-driven marketing, learning to interpret analytics, understand customer behaviour, and contribute to campaign optimization. This role is perfect for someone who is eager to learn, possesses strong analytical skills, and is comfortable working independently.

Key Responsibilities:

• Assist in the collection and organisation of marketing data from various digital channels.
• Learn to use analytics tools to track website traffic, campaign performance, and user engagement.
• Support the marketing team in generating reports on key performance indicators (KPIs).
• Contribute to the analysis of campaign results to identify trends and areas for improvement.
• Help in conducting market research to understand competitor activities and industry trends.
• Participate in brainstorming sessions for new marketing initiatives.
• Develop an understanding of SEO, SEM, social media marketing, and email marketing principles.
• Collaborate with team members through virtual meetings and digital communication platforms.
• Undertake learning and development activities as part of the apprenticeship program.
• Adhere to company policies and procedures in a remote working environment.

Qualifications and Skills:

• A genuine interest in digital marketing and data analysis.
• Strong numeracy and analytical skills.
• Good written and verbal communication skills.
• Proficiency in basic computer applications like Microsoft Office Suite or Google Workspace.
• Ability to work independently and manage time effectively in a remote setting.
• A proactive and curious attitude towards learning new technologies and methodologies.
• Minimum of 4 GCSEs at grade C/4 or above, including Maths and English, or equivalent qualifications.
• A willingness to commit to a 12-18 month apprenticeship program.

This apprenticeship offers comprehensive training, mentorship from experienced professionals, and the chance to gain valuable industry experience while working remotely. Successful completion may lead to further career opportunities within the organisation. The ideal candidate will be based in the UK and able to commit to the full duration of the apprenticeship. Our client is dedicated to providing a supportive and inclusive remote work environment.

• Lead the Digital Marketing Data & Analytics function for a globally established brand with long term stability
• Be part of our digital maturity journey, strategically leading a central function, and getting into the detail of project planning and execution
• A ‘blank slate’ opportunity to define your vision, operating model, and approach
• You’ll be offered high levels of autonomy and support in a flexible organisation, spending 0-2 Days a week in our Crawley office
• We will empower you to develop your own skills, as well as those of your team, in an open and collaborative culture - Without big business bureaucracy and politics

We’d like to hear from you if you:

• Have 10+ years of experience in digital marketing data & analytics capability
• Have experience leading teams of 5+ direct reports
• Can demonstrate impact in strategic transformation of data functions
• Are an effective facilitator, leading working groups to plan and execute brilliantly

Requirements

• You should have a background and experience gained within Digital Marketing

▪ Leading Data & Analytics adoption across a complex organisation.

▪ Leading Data & Analytics transformation - managing operational processes and governance.

▪ Experience with SQL, Big Query and Google Cloud platforms

▪ Strong business requirements collection - process/workflow analysis skills.

▪ Excellent analytical & problem-solving skills.

▪ Collaborative approach to effective solution delivery.

▪ Defining business needs & objectives.

▪ Translating requirements into tangible D&A solutions.

▪ Cultural & Organisational awareness - ability to operate and manoeuvre in a complex international multi-stakeholder structure.

▪ Think creatively & strategically - able to overcome obstacles.

▪ Excellent communication skills - ability to communicate and influence at all levels.

Benefits

• Competitive salary and bonus scheme
• Hybrid working
• Rentokil Initial Reward Scheme
• 25 days holiday, plus 8 bank holidays
• Employee Assistance Programme
• Death in service benefit
• Healthcare
• Free parking

Our client is a dynamic and innovative company seeking a highly skilled and strategic Head of Marketing Analytics to lead their data-driven marketing initiatives. This fully remote position offers the unique opportunity to shape the future of marketing strategy by leveraging cutting-edge analytics and insights. You will be responsible for developing and overseeing the marketing analytics function, transforming raw data into actionable intelligence that drives campaign performance, customer acquisition, and business growth. The ideal candidate possesses a deep understanding of marketing principles, advanced analytical capabilities, and extensive experience with data visualization and reporting tools. You will work closely with marketing teams, product development, and senior leadership to champion data-informed decision-making across the organization. This role requires strong leadership, a passion for uncovering insights, and the ability to communicate complex findings clearly and persuasively.

Key Responsibilities:

• Develop and implement a comprehensive marketing analytics strategy to measure and optimize campaign performance.
• Lead the collection, analysis, and interpretation of marketing data from various sources (e.g., web analytics, CRM, advertising platforms).
• Create and manage robust reporting dashboards and visualizations to communicate key insights to stakeholders.
• Identify key performance indicators (KPIs) and establish benchmarks for marketing success.
• Conduct deep-dive analyses to understand customer behavior, campaign effectiveness, and ROI.
• Provide data-driven recommendations for optimizing marketing strategies, channel mix, and budget allocation.
• Collaborate with marketing teams to design and execute A/B tests and experiments.
• Oversee customer segmentation and lifetime value analysis to inform marketing efforts.
• Stay abreast of the latest trends and technologies in marketing analytics and data science.
• Manage and mentor a team of marketing analysts, fostering their growth and development.
• Ensure data accuracy, integrity, and compliance with privacy regulations.
• Translate complex analytical findings into clear, actionable insights for non-technical audiences.
• Partner with IT and data engineering teams to ensure data infrastructure supports analytics needs.
• Champion a data-driven culture throughout the marketing department and the wider organization.
• Evaluate and recommend new analytics tools and platforms.

Qualifications:

• Master's degree in Statistics, Data Science, Marketing Analytics, Economics, or a related quantitative field.
• Minimum of 7 years of progressive experience in marketing analytics, with at least 3 years in a leadership or management role.
• Proven expertise in statistical analysis, predictive modeling, and data mining techniques.
• Proficiency with marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) and BI tools (e.g., Tableau, Power BI).
• Strong knowledge of SQL and experience with data manipulation.
• Experience with A/B testing methodologies and experimental design.
• Excellent communication, presentation, and storytelling skills, with the ability to convey complex data insights effectively.
• Strong leadership and team management abilities.
• Familiarity with CRM systems and marketing automation platforms.
• A proactive, strategic mindset with a passion for driving business results through data.
• Experience in data visualization best practices.

This is a unique opportunity to lead the analytics function for a forward-thinking company and make a significant impact on its marketing success. If you are a data visionary passionate about unlocking marketing insights, we encourage you to apply.

Our client is seeking a visionary and data-driven Head of Marketing Analytics to lead their analytics function and drive impactful marketing strategies from Wolverhampton, West Midlands, UK . This is a fully remote position, offering the flexibility to work from anywhere within the UK. You will be responsible for developing and implementing sophisticated analytical frameworks, transforming raw data into actionable insights, and providing strategic recommendations to optimize marketing performance across all channels. This role requires a deep understanding of marketing principles, advanced analytical techniques, and a passion for leveraging data to achieve business objectives.

Key Responsibilities:

• Lead the development and execution of the marketing analytics strategy, ensuring alignment with overall business goals.
• Design, build, and maintain advanced analytical models to measure campaign effectiveness, customer behaviour, and market trends.
• Extract, clean, and analyze large datasets from various sources, including CRM, web analytics, social media, and advertising platforms.
• Develop and present comprehensive reports and dashboards to senior management, highlighting key performance indicators (KPIs), insights, and strategic recommendations.
• Identify opportunities for marketing optimization and efficiency gains through data-driven analysis.
• Collaborate with marketing teams to define measurement frameworks, A/B testing strategies, and attribution models.
• Stay at the forefront of marketing analytics technologies and methodologies, recommending and implementing new tools and techniques.
• Mentor and develop a team of marketing analysts, fostering a culture of continuous learning and data excellence.
• Translate complex analytical findings into clear, concise, and actionable insights for non-technical stakeholders.
• Drive the adoption of data-driven decision-making across the marketing department.

Qualifications and Experience:

• Master's degree or PhD in Statistics, Data Science, Economics, Marketing Analytics, or a related quantitative field.
• Minimum of 7 years of experience in marketing analytics, data science, or a similar role, with a proven track record of driving business results.
• Extensive experience with statistical analysis, predictive modelling, machine learning techniques, and data visualization tools (e.g., Tableau, Power BI).
• Proficiency in SQL and programming languages such as Python or R for data manipulation and analysis.
• Deep understanding of web analytics platforms (e.g., Google Analytics) and digital marketing channels.
• Experience with A/B testing, multivariate testing, and experimental design.
• Strong business acumen and the ability to connect analytical insights to business strategy.
• Excellent communication, presentation, and storytelling skills, with the ability to influence stakeholders at all levels.
• Proven leadership and team management experience.
• Experience working in a remote environment is advantageous.

This is a unique opportunity to shape the future of marketing analytics in a fully remote capacity. You will have the autonomy to implement your vision and make a tangible impact on the company's growth. The role is fully remote, based from Wolverhampton, West Midlands, UK .

Our client, a prestigious university renowned for its forward-thinking approach to education, is seeking an experienced and passionate Senior Lecturer to join their esteemed Business School. This role focuses on Digital Marketing and Analytics, demanding a blend of academic expertise and practical industry experience. You will be responsible for delivering high-quality teaching, conducting impactful research, and contributing to the development of innovative curricula within the digital marketing domain. This hybrid position offers the opportunity to engage with students both on-campus and remotely, fostering a dynamic learning environment.

Responsibilities:

• Deliver engaging and up-to-date lectures and seminars on various digital marketing topics, including SEO, SEM, social media marketing, content marketing, email marketing, and marketing analytics.
• Develop and update course materials, assignments, and assessment strategies to reflect current industry trends and academic best practices.
• Conduct independent research in digital marketing and analytics, aiming for publication in reputable academic journals and presentation at international conferences.
• Supervise undergraduate and postgraduate students on dissertations, projects, and research activities.
• Contribute to the design, review, and accreditation of new and existing academic programs within the department.
• Foster strong links with industry professionals to ensure curriculum relevance and provide students with real-world insights and networking opportunities.
• Engage in the academic administration of the department, including contributing to admissions, examination boards, and quality assurance processes.
• Provide academic guidance and mentorship to students.
• Participate in and contribute to faculty meetings and departmental activities.
• Embrace innovative teaching methodologies, including the use of digital learning platforms and blended learning approaches.

Qualifications:

• A PhD in Marketing, Digital Marketing, Business Analytics, or a related discipline.
• A strong track record of academic research and publication in peer-reviewed journals relevant to digital marketing and analytics.
• Proven experience in teaching at the university level, preferably with experience in delivering online or blended learning courses.
• Expert knowledge of key digital marketing channels and analytical tools (e.g., Google Analytics, SEMrush, social media analytics platforms).
• Demonstrated ability to engage students effectively and foster a positive learning environment.
• Excellent written and verbal communication and presentation skills.
• Ability to work collaboratively within a team of academics and contribute to the wider university community.
• Experience in curriculum development and program management is desirable.
• Professional experience in the digital marketing industry is a strong advantage.

The role is based at the university campus in Nottingham, Nottinghamshire, UK , with a flexible hybrid working arrangement that incorporates both on-site teaching and remote work capabilities.

Our client, a fast-growing e-commerce company, is looking for an enthusiastic and detail-oriented Junior Data Analyst to join their marketing team on a fully remote basis. This is an excellent opportunity for a recent graduate or an individual looking to launch their career in data analytics, specifically within the dynamic field of digital marketing. You will be responsible for collecting, cleaning, and analyzing marketing data to identify trends, measure campaign performance, and provide actionable insights to optimize marketing strategies. The ideal candidate will have a strong foundation in statistical analysis, excellent proficiency in Excel, and a keen interest in digital marketing metrics. You will work closely with the marketing managers and campaign specialists, supporting them with data-driven recommendations. Key responsibilities include:

• Collecting and organizing data from various marketing channels (e.g., social media, email, website analytics, paid advertising).
• Performing data cleaning and pre-processing to ensure data accuracy and integrity.
• Analyzing marketing campaign performance against key performance indicators (KPIs).
• Generating regular reports and dashboards to visualize data and insights.
• Identifying trends, patterns, and anomalies in marketing data.
• Assisting in the interpretation of results and providing recommendations for campaign improvement.
• Supporting A/B testing initiatives and analyzing results.
• Collaborating with team members to understand data needs and deliver timely analysis.

Qualifications:

• A Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related quantitative field.
• Strong understanding of fundamental statistical concepts.
• Proficiency in Microsoft Excel (e.g., pivot tables, VLOOKUP, basic formulas).
• Familiarity with data visualization tools (e.g., Tableau, Power BI) is a plus.
• An understanding of digital marketing principles and common marketing metrics.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong attention to detail and ability to manage multiple tasks.
• Effective written and verbal communication skills, suitable for a remote environment.
• Eagerness to learn and adapt in a fast-paced, remote-first setting.

This role is designed for individuals keen to develop their skills in data analysis within a marketing context, offering significant learning opportunities and professional growth, all within a supportive remote work environment. This is an ideal entry point into the industry.

Our client, a progressive e-commerce company based in **Norwich, Norfolk, UK**, is looking for a bright and enthusiastic Junior Data Analyst to join their growing marketing team. This is an excellent entry-level opportunity for a recent graduate or early-career professional passionate about data and its application in driving marketing strategies. You will be responsible for collecting, cleaning, analyzing, and visualizing marketing data to provide actionable insights that inform campaign performance and customer acquisition efforts. You will work closely with senior analysts and marketing managers to understand key performance indicators and contribute to data-driven decision-making.

Key Responsibilities:

• Assist in the collection and organization of marketing data from various sources (e.g., web analytics, CRM, social media platforms, advertising dashboards).
• Perform data cleaning and preprocessing to ensure data accuracy and integrity.
• Conduct exploratory data analysis to identify trends, patterns, and insights related to marketing campaigns.
• Develop and maintain reports and dashboards using BI tools to visualize key marketing metrics.
• Support the analysis of campaign performance, A/B tests, and customer segmentation.
• Assist in measuring the ROI of marketing initiatives and identifying areas for optimization.
• Collaborate with the marketing team to understand their data needs and provide ad-hoc analysis.
• Help in forecasting marketing performance and identifying potential opportunities or risks.
• Ensure data accuracy and consistency across all reporting mechanisms.
• Stay updated on the latest trends and tools in data analysis and marketing analytics.

Qualifications:

• Bachelor's degree in a quantitative field such as Statistics, Mathematics, Economics, Computer Science, Business Analytics, or a related discipline.
• Strong understanding of basic statistical concepts and data analysis principles.
• Proficiency in Microsoft Excel, including advanced functions (e.g., PivotTables, VLOOKUP).
• Familiarity with data visualization tools (e.g., Tableau, Power BI, Google Data Studio).
• Basic knowledge of SQL for data extraction and manipulation is a plus.
• Excellent analytical and problem-solving skills with a keen eye for detail.
• Good communication and presentation skills, with the ability to explain data insights clearly.
• Proactive attitude, eagerness to learn, and ability to work effectively in a team.
• Passion for marketing and understanding customer behavior.
• Experience with Google Analytics or similar web analytics platforms is beneficial.

This is a fantastic chance to kick-start your career in data analytics within a vibrant marketing environment.