What Jobs are available for Brand Management in Leeds?
Showing 11 Brand Management jobs in Leeds
Product Marketing Manager
Leeds, Yorkshire and the Humber
RELX INC
Posted 13 days ago
Job Viewed
Job Description
Product Marketing ManagerDo you bring a product mindset to marketing?
Are you fluent in AI, fluent in narrative, and obsessed with effective messaging?
About Us:
LexisNexis, part of RELX, is a global leader in legal, tax, regulatory and business information. In the UK, we support legal professionals with tools that span research, drafting, guidance, case and matter management, and legal AI. Our portfolio helps law firms and legal departments deliver services more efficiently, remain compliant, and unlock new value from their data.
Within LexisNexis Enterprise Solutions (LNES), we develop case, knowledge and matter management software trusted by many of the UK's leading law firms. Our flagship products, Lexis Visualfiles and Lexis Everyfile, empower legal teams to deliver more efficient, compliant and data-driven services.
About the role:
LexisNexis is seeking a Product Marketing Manager to help shape smarter legal operations through innovative tools like Lexis Visualfiles, Lexis Everyfile, and emerging AI solutions. This role is ideal for someone who combines strategic thinking with creative execution and thrives in a collaborative, fast-paced environment.
Responsibilities:
+ Develop and deliver product marketing strategies across multiple tools
+ Translate product features into clear, engaging messaging for diverse audiences
+ Create campaigns and content across email, web, social media, webinars, and events
+ Use AI tools to enhance workflows and test messaging effectiveness
+ Track performance and manage marketing assets and timelines
+ Collaborate with teams across Product, Sales, and Customer Success
+ Support product launches and commercial initiatives
+ Navigate priorities across teams and contribute to a culture of innovation
Requirements:
+ Experience in B2B product marketing (SaaS, legal tech, or professional services preferred)
+ Confidence using AI tools and a willingness to experiment and learn
+ Strong storytelling and communication skills
+ Ability to manage multiple projects and meet deadlines
+ Comfort working across teams and adapting to changing priorities
+ Familiarity with LexisNexis tools is helpful but not required
Work in a way that works for you:
We promote a healthy work/life balance across the organization, with various flexible and remote working options available to employees.
Working for you:
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
+ Generous holiday allowance with the option to buy additional days
+ Health screening, eye care vouchers and private medical benefits
+ Wellbeing programs
+ Life assurance
+ Access to a competitive contributory pension scheme
+ Save As You Earn share option scheme
+ Travel Season ticket loan
+ Electric Vehicle Scheme
+ Optional Dental Insurance
+ Maternity, paternity and shared parental leave
+ Employee Assistance Programme
+ Access to emergency care for both the elderly and children
+ RECARES days, giving you time to support the charities and causes that matter to you
+ Access to employee resource groups with dedicated time to volunteer
+ Access to extensive learning and development resources
+ Access to employee discounts scheme via Perks at Work
About the business
LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact .
Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams here .
Please read our Candidate Privacy Policy .
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
USA Job Seekers:
EEO Know Your Rights .
RELX is a global provider of information-based analytics and decision tools for professional and business customers, enabling them to make better decisions, get better results and be more productive.
Our purpose is to benefit society by developing products that help researchers advance scientific knowledge; doctors and nurses improve the lives of patients; lawyers promote the rule of law and achieve justice and fair results for their clients; businesses and governments prevent fraud; consumers access financial services and get fair prices on insurance; and customers learn about markets and complete transactions.
Our purpose guides our actions beyond the products that we develop. It defines us as a company. Every day across RELX our employees are inspired to undertake initiatives that make unique contributions to society and the communities in which we operate.
Are you fluent in AI, fluent in narrative, and obsessed with effective messaging?
About Us:
LexisNexis, part of RELX, is a global leader in legal, tax, regulatory and business information. In the UK, we support legal professionals with tools that span research, drafting, guidance, case and matter management, and legal AI. Our portfolio helps law firms and legal departments deliver services more efficiently, remain compliant, and unlock new value from their data.
Within LexisNexis Enterprise Solutions (LNES), we develop case, knowledge and matter management software trusted by many of the UK's leading law firms. Our flagship products, Lexis Visualfiles and Lexis Everyfile, empower legal teams to deliver more efficient, compliant and data-driven services.
About the role:
LexisNexis is seeking a Product Marketing Manager to help shape smarter legal operations through innovative tools like Lexis Visualfiles, Lexis Everyfile, and emerging AI solutions. This role is ideal for someone who combines strategic thinking with creative execution and thrives in a collaborative, fast-paced environment.
Responsibilities:
+ Develop and deliver product marketing strategies across multiple tools
+ Translate product features into clear, engaging messaging for diverse audiences
+ Create campaigns and content across email, web, social media, webinars, and events
+ Use AI tools to enhance workflows and test messaging effectiveness
+ Track performance and manage marketing assets and timelines
+ Collaborate with teams across Product, Sales, and Customer Success
+ Support product launches and commercial initiatives
+ Navigate priorities across teams and contribute to a culture of innovation
Requirements:
+ Experience in B2B product marketing (SaaS, legal tech, or professional services preferred)
+ Confidence using AI tools and a willingness to experiment and learn
+ Strong storytelling and communication skills
+ Ability to manage multiple projects and meet deadlines
+ Comfort working across teams and adapting to changing priorities
+ Familiarity with LexisNexis tools is helpful but not required
Work in a way that works for you:
We promote a healthy work/life balance across the organization, with various flexible and remote working options available to employees.
Working for you:
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
+ Generous holiday allowance with the option to buy additional days
+ Health screening, eye care vouchers and private medical benefits
+ Wellbeing programs
+ Life assurance
+ Access to a competitive contributory pension scheme
+ Save As You Earn share option scheme
+ Travel Season ticket loan
+ Electric Vehicle Scheme
+ Optional Dental Insurance
+ Maternity, paternity and shared parental leave
+ Employee Assistance Programme
+ Access to emergency care for both the elderly and children
+ RECARES days, giving you time to support the charities and causes that matter to you
+ Access to employee resource groups with dedicated time to volunteer
+ Access to extensive learning and development resources
+ Access to employee discounts scheme via Perks at Work
About the business
LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact .
Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams here .
Please read our Candidate Privacy Policy .
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
USA Job Seekers:
EEO Know Your Rights .
RELX is a global provider of information-based analytics and decision tools for professional and business customers, enabling them to make better decisions, get better results and be more productive.
Our purpose is to benefit society by developing products that help researchers advance scientific knowledge; doctors and nurses improve the lives of patients; lawyers promote the rule of law and achieve justice and fair results for their clients; businesses and governments prevent fraud; consumers access financial services and get fair prices on insurance; and customers learn about markets and complete transactions.
Our purpose guides our actions beyond the products that we develop. It defines us as a company. Every day across RELX our employees are inspired to undertake initiatives that make unique contributions to society and the communities in which we operate.
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0
Senior Product Marketing Manager
LS1 1AA Leeds, Yorkshire and the Humber
£60000 Annually
WhatJobs
Posted 18 days ago
Job Viewed
Job Description
Our client, a rapidly growing company in the FMCG sector, is looking for a strategic and results-driven Senior Product Marketing Manager to join their team based in Leeds, West Yorkshire, UK . This is an on-site position, offering a fantastic opportunity to be at the heart of innovation and collaborate closely with cross-functional teams. You will be responsible for developing and executing product marketing strategies that drive brand awareness, product adoption, and sales growth for a key product line. This role requires a deep understanding of the FMCG market, exceptional communication skills, and a passion for bringing innovative products to consumers.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive product marketing plans, including positioning, messaging, go-to-market strategies, and launch plans.
- Conduct market research and competitive analysis to identify market opportunities and consumer needs within the FMCG landscape.
- Collaborate closely with Product Management, Sales, and Marketing teams to ensure alignment and successful product launches.
- Create compelling marketing collateral, sales tools, and presentations to support product initiatives.
- Manage the product marketing budget effectively, tracking ROI and optimising spend.
- Develop and execute integrated marketing campaigns across various channels, including digital, social media, PR, and trade marketing.
- Monitor product performance, market trends, and customer feedback to identify areas for improvement and innovation.
- Serve as a product evangelist, both internally and externally.
- Provide training and support to the sales team on product features, benefits, and competitive positioning.
- Contribute to the overall product strategy and roadmap based on market insights.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5-7 years of experience in product marketing, preferably within the FMCG industry.
- Proven track record of successfully launching and marketing consumer products.
- Strong understanding of the FMCG market dynamics, consumer behaviour, and retail landscape.
- Excellent written and verbal communication skills, with the ability to craft persuasive messaging.
- Demonstrated ability to develop and execute effective marketing strategies and campaigns.
- Proficiency in market research, data analysis, and competitive intelligence.
- Strong project management skills and the ability to manage multiple priorities.
- Ability to work collaboratively with cross-functional teams in an office environment.
- Passion for consumer brands and a drive for results.
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1
Brand Strategy Manager - Snacks Division
LS1 5NX Leeds, Yorkshire and the Humber
£55000 Annually
WhatJobs
Posted 18 days ago
Job Viewed
Job Description
Our client, a rapidly expanding FMCG company with a strong portfolio of popular snack brands, is seeking a creative and analytical Brand Strategy Manager to join their marketing team. This hybrid role is based in **Leeds, West Yorkshire, UK**. You will be responsible for developing and executing brand strategies that drive consumer engagement, market share growth, and brand loyalty for key brands within the snacks division. Your responsibilities will include conducting market research and consumer insight analysis, identifying brand positioning opportunities, and developing integrated marketing plans. You will collaborate closely with cross-functional teams, including product development, sales, and external agencies, to ensure cohesive brand execution across all touchpoints. Key duties involve managing brand budgets, monitoring campaign performance against KPIs, and contributing to new product innovation pipelines. The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field, with at least 3-5 years of experience in brand management, preferably within the FMCG sector, with a focus on food or beverages. A strong understanding of brand strategy development, consumer behaviour, and integrated marketing communications is essential. Excellent analytical, project management, and communication skills are required, along with a passion for building strong consumer brands. Experience with digital marketing and social media strategy development is a plus. This is an excellent opportunity to make a significant impact on a dynamic brand portfolio within a growing company, located in **Leeds, West Yorkshire, UK**.
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2
Senior Marketing Manager - Brand Strategy
S1 4ER Leeds, Yorkshire and the Humber
£50000 Annually
WhatJobs
Posted 23 days ago
Job Viewed
Job Description
Our client is looking for a strategic and creative Senior Marketing Manager to lead brand strategy initiatives in Sheffield, South Yorkshire, UK . This role is instrumental in shaping and amplifying our client's brand identity across all marketing touchpoints. The ideal candidate will have a proven ability to develop and execute comprehensive brand strategies, drive market perception, and foster strong brand loyalty. You will be responsible for overseeing brand messaging, campaign development, and ensuring consistency in brand representation across all channels. This position requires a deep understanding of market dynamics, consumer behavior, and the ability to translate insights into actionable brand plans.
Key Responsibilities:
Key Responsibilities:
- Develop and implement integrated brand strategies to enhance brand awareness, equity, and market position.
- Define and manage brand guidelines, ensuring consistent brand voice and visual identity across all communications.
- Oversee the creation and execution of marketing campaigns, from concept development to performance analysis.
- Conduct market research and competitive analysis to identify trends and opportunities.
- Collaborate with product development, sales, and communication teams to align brand strategy with business objectives.
- Manage external agencies and partners involved in brand-related activities.
- Track and analyze brand performance metrics, providing regular reports and actionable recommendations.
- Identify and engage target audiences through appropriate marketing channels.
- Develop and manage the brand marketing budget effectively.
- Mentor and guide junior members of the marketing team.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 6 years of progressive experience in brand management or marketing strategy.
- Demonstrated success in developing and launching impactful brand campaigns.
- Strong understanding of brand positioning, messaging, and identity development.
- Excellent analytical and market research skills.
- Proficiency in marketing analytics tools and methodologies.
- Exceptional written and verbal communication and presentation skills.
- Creative thinking and a passion for storytelling.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Experience in managing budgets and working with cross-functional teams.
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3
FMCG Product Marketing Manager - Brand Strategy
BD1 1DH Bradford, Yorkshire and the Humber
£50000 Annually
WhatJobs
Posted 14 days ago
Job Viewed
Job Description
Our client is a rapidly expanding player in the Fast-Moving Consumer Goods (FMCG) sector, seeking a creative and strategic Product Marketing Manager to drive brand growth and market penetration. This is a fully remote role, empowering you to shape brand narratives and launch innovative products from anywhere. You will be responsible for developing and executing comprehensive marketing strategies, conducting market research, defining product positioning, and collaborating with cross-functional teams to bring new products to market. The ideal candidate possesses a deep understanding of the FMCG landscape, exceptional analytical skills, and a proven ability to develop compelling brand campaigns.
Key Responsibilities:
Key Responsibilities:
- Develop and implement integrated marketing plans for new and existing FMCG products, aligned with business objectives.
- Conduct thorough market research, competitor analysis, and consumer insights to identify opportunities and trends.
- Define product positioning, value propositions, and key messaging for target audiences.
- Create compelling marketing collateral, advertising campaigns, and digital content across various channels.
- Collaborate with product development, sales, and supply chain teams to ensure successful product launches and lifecycle management.
- Manage marketing budgets, track campaign performance, and optimize marketing spend for maximum ROI.
- Build and maintain strong relationships with agencies, media partners, and influencers.
- Monitor brand performance and market share, providing regular reports and strategic recommendations.
- Identify and pursue opportunities for brand innovation and market expansion.
- Stay abreast of the latest marketing trends, digital technologies, and consumer behaviours within the FMCG industry.
- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree or MBA is a plus.
- Minimum of 5 years of experience in product marketing, brand management, or a related role within the FMCG industry.
- Proven track record of successfully launching and managing consumer brands and products.
- Strong understanding of marketing principles, including market segmentation, branding, and campaign development.
- Excellent analytical and strategic thinking skills, with the ability to translate data into actionable insights.
- Exceptional communication, presentation, and storytelling abilities.
- Proficiency in digital marketing channels, social media, and marketing analytics tools.
- Experience working in a remote team environment and utilizing collaboration tools effectively.
- Creative thinker with a passion for consumer brands and innovation.
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4
Senior Product Marketing Manager
BD1 1AA Bradford, Yorkshire and the Humber
£60000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client, a dynamic and fast-growing FMCG company, is seeking a strategic and experienced Senior Product Marketing Manager to join their remote-first team. This integral role focuses on defining and executing product marketing strategies that drive market adoption, customer engagement, and revenue growth for our innovative product lines. You will be responsible for conducting in-depth market research, identifying target audiences, and developing compelling positioning and messaging for our offerings. The ideal candidate will have a strong understanding of the FMCG market, a proven ability to translate complex product features into clear customer benefits, and experience in developing go-to-market strategies. You will collaborate closely with product development, sales, and marketing teams to ensure product success throughout the entire lifecycle. This position requires exceptional analytical, communication, and project management skills, with a demonstrated ability to work independently and lead cross-functional initiatives in a remote setting. Proficiency in market analysis tools, competitive intelligence gathering, and campaign management is essential. We are looking for an individual who is passionate about consumer products, understands market dynamics, and can craft impactful marketing campaigns that resonate with our target consumers. Key responsibilities include:
- Developing and executing comprehensive product marketing strategies.
- Conducting market research, competitive analysis, and customer segmentation.
- Defining product positioning, messaging, and value propositions.
- Creating go-to-market plans and launching new products successfully.
- Collaborating with product development to influence product roadmap based on market insights.
- Developing sales enablement materials and training for the sales team.
- Managing product launches and ensuring seamless execution.
- Monitoring product performance and market reception, making data-driven adjustments.
- Working closely with the broader marketing team on integrated campaigns.
- Staying abreast of FMCG industry trends and consumer behavior.
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5
Senior Product Marketing Manager
BD1 1TU Bradford, Yorkshire and the Humber
£55000 Annually
WhatJobs
Posted 23 days ago
Job Viewed
Job Description
Our client, a leading innovator in the Marketing sector, is seeking a strategic and experienced Senior Product Marketing Manager to join their vibrant team based in Bradford, West Yorkshire, UK . This is a critical role where you will be responsible for driving the go-to-market strategy for new and existing products, ensuring their successful launch and sustained growth in competitive markets.
As a Senior Product Marketing Manager, you will deeply understand our target audiences, market dynamics, and competitive landscape. You will develop compelling product positioning and messaging, create sales enablement materials, and collaborate closely with product management, sales, and marketing teams to execute effective launch plans. Your expertise in translating technical features into customer benefits will be key to articulating the value proposition of our client's offerings. This role demands a blend of strategic thinking, market analysis, creative execution, and cross-functional leadership.
Responsibilities:
As a Senior Product Marketing Manager, you will deeply understand our target audiences, market dynamics, and competitive landscape. You will develop compelling product positioning and messaging, create sales enablement materials, and collaborate closely with product management, sales, and marketing teams to execute effective launch plans. Your expertise in translating technical features into customer benefits will be key to articulating the value proposition of our client's offerings. This role demands a blend of strategic thinking, market analysis, creative execution, and cross-functional leadership.
Responsibilities:
- Develop and execute comprehensive go-to-market strategies for new product launches and existing product enhancements.
- Define compelling product positioning and messaging that differentiates our client's offerings in the market.
- Create impactful sales enablement materials, including presentations, datasheets, competitive battlecards, and training guides.
- Conduct market research, competitive analysis, and customer interviews to inform product strategy and marketing plans.
- Collaborate closely with product management to influence the product roadmap based on market insights.
- Partner with the broader marketing team to develop and execute integrated marketing campaigns.
- Act as a subject matter expert for assigned products, providing guidance and support to sales and customer-facing teams.
- Monitor and analyze product performance, market adoption, and competitive activity.
- Develop and nurture strong relationships with key stakeholders across engineering, sales, marketing, and customer success.
- Measure and report on the effectiveness of product marketing initiatives.
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- Minimum of 5 years of experience in product marketing, preferably within the technology or marketing services industry.
- Demonstrated success in developing and executing go-to-market strategies for complex products.
- Exceptional ability to translate technical features into clear, compelling customer benefits and value propositions.
- Strong market analysis and strategic thinking skills.
- Excellent written and verbal communication, presentation, and interpersonal skills.
- Proven ability to collaborate effectively with cross-functional teams.
- Experience with marketing automation tools and CRM systems is advantageous.
- A passion for understanding customer needs and market trends.
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6
Senior Product Marketing Manager - FMCG
BD1 1AA Bradford, Yorkshire and the Humber
£60000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client, a renowned multinational Fast-Moving Consumer Goods (FMCG) company, is seeking a strategic and results-driven Senior Product Marketing Manager. This role is based in our key offices in Bradford, West Yorkshire, UK , offering a hybrid work model that blends office collaboration with remote flexibility. You will be responsible for developing and executing comprehensive marketing strategies for a portfolio of iconic FMCG brands, driving brand growth, market share, and profitability. Your role will involve conducting in-depth market analysis, identifying consumer insights, and understanding competitive landscapes to inform product positioning and marketing plans. You will lead cross-functional teams, including R&D, sales, and creative agencies, to bring new products to market and optimize existing ones. Key responsibilities include developing compelling brand narratives, crafting go-to-market strategies, and managing the product lifecycle from concept to launch and beyond. You will oversee the development of marketing campaigns across various channels, including digital, social media, advertising, and in-store promotions. Budget management and ROI analysis for marketing initiatives will be critical components of your role. You will also be responsible for monitoring market trends, consumer behaviour, and competitor activities to identify opportunities and threats. Strong collaboration with the sales team to ensure effective product commercialization and achievement of sales targets is essential. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 7 years of experience in product marketing, preferably within the FMCG sector. Demonstrable success in launching and growing consumer brands is required. Excellent strategic thinking, analytical, communication, and project management skills are paramount. Experience with consumer insights, market research, and integrated marketing communications is highly desirable. This is an exciting opportunity to shape the marketing direction of beloved brands within a leading FMCG organization located in Bradford .
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7
Senior Product Marketing Manager - FMCG
BD1 1AA Bradford, Yorkshire and the Humber
£60000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing Fast-Moving Consumer Goods (FMCG) company, is looking for an experienced Senior Product Marketing Manager to join their innovative team in **Bradford, West Yorkshire, UK**. This key role will be instrumental in shaping and executing marketing strategies for a portfolio of consumer products, driving brand growth, market share, and profitability. You will be responsible for understanding market dynamics, identifying consumer needs, and developing compelling product positioning and marketing campaigns that resonate with target audiences. This position requires a strategic thinker with a proven track record in product marketing within the FMCG sector.
The ideal candidate will possess a strong understanding of the FMCG landscape, including consumer behaviour, competitive analysis, and retail channel dynamics. You will have demonstrable experience in developing integrated marketing plans, managing product launches, and leveraging various marketing channels, including digital, social media, PR, and in-store promotions. Excellent analytical skills are required to interpret market data, sales figures, and consumer insights to inform marketing decisions and optimise campaign performance. Responsibilities include collaborating closely with product development, sales, and R&D teams to ensure product strategies align with market opportunities. You will also be responsible for managing marketing budgets, agency relationships, and evaluating the effectiveness of marketing initiatives. The ability to develop strong brand narratives and communicate them effectively across multiple platforms is essential. This role offers a hybrid working arrangement, combining strategic planning and team collaboration at the **Bradford** office with the flexibility for remote work.
**Key Responsibilities:**
**Qualifications:**
The ideal candidate will possess a strong understanding of the FMCG landscape, including consumer behaviour, competitive analysis, and retail channel dynamics. You will have demonstrable experience in developing integrated marketing plans, managing product launches, and leveraging various marketing channels, including digital, social media, PR, and in-store promotions. Excellent analytical skills are required to interpret market data, sales figures, and consumer insights to inform marketing decisions and optimise campaign performance. Responsibilities include collaborating closely with product development, sales, and R&D teams to ensure product strategies align with market opportunities. You will also be responsible for managing marketing budgets, agency relationships, and evaluating the effectiveness of marketing initiatives. The ability to develop strong brand narratives and communicate them effectively across multiple platforms is essential. This role offers a hybrid working arrangement, combining strategic planning and team collaboration at the **Bradford** office with the flexibility for remote work.
**Key Responsibilities:**
- Develop and execute comprehensive product marketing strategies for FMCG products to drive growth and market penetration.
- Conduct in-depth market research, competitive analysis, and consumer insights gathering.
- Define product positioning, messaging, and unique selling propositions (USPs).
- Lead the development and execution of integrated marketing campaigns across all relevant channels (digital, social, ATL, BTL).
- Manage the end-to-end product launch process, ensuring successful market entry.
- Collaborate with cross-functional teams (R&D, Sales, Supply Chain, Finance) to align product roadmaps and marketing plans.
- Manage marketing budgets and allocate resources effectively to achieve marketing objectives.
- Analyse marketing performance data and provide regular reports with actionable recommendations.
- Build and maintain strong relationships with external agencies and partners.
- Stay abreast of industry trends, emerging technologies, and best practices in FMCG marketing.
- Contribute to the overall brand strategy and long-term vision of the company.
- Monitor sales performance and market share, identifying opportunities for growth.
**Qualifications:**
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Proven experience (5+ years) in product marketing, preferably within the FMCG industry.
- Demonstrated success in developing and launching successful consumer products.
- Strong understanding of marketing principles, consumer behaviour, and market research methodologies.
- Proficiency in digital marketing, social media marketing, and CRM systems.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Experience in budget management and agency management.
- Ability to thrive in a fast-paced, dynamic environment.
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8
Senior Digital Marketing Manager (Brand Strategy)
BD1 1AA Bradford, Yorkshire and the Humber
£60000 Annually
WhatJobs
Posted 14 days ago
Job Viewed
Job Description
Our client, a dynamic and fast-growing media conglomerate, is seeking an experienced Senior Digital Marketing Manager to spearhead brand strategy initiatives. This pivotal role, based in Bradford, West Yorkshire, UK , will involve developing and executing cutting-edge digital marketing campaigns that elevate brand presence and drive audience engagement across multiple platforms. The ideal candidate will possess a deep understanding of the digital landscape, exceptional analytical skills, and a proven track record of success in managing integrated marketing efforts.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with overall brand objectives.
- Lead the planning and execution of multi-channel digital campaigns, including SEO, SEM, social media, email marketing, and content marketing.
- Manage and optimize digital advertising budgets to ensure maximum ROI.
- Conduct market research and competitive analysis to identify emerging trends and opportunities.
- Analyze campaign performance using analytics tools (e.g., Google Analytics, Adobe Analytics) and generate actionable insights and reports.
- Collaborate with content creators, designers, and web developers to produce engaging and high-quality digital assets.
- Oversee social media strategy, community management, and influencer engagement.
- Develop and manage email marketing campaigns, including segmentation, automation, and A/B testing.
- Monitor and report on key performance indicators (KPIs) related to website traffic, lead generation, conversions, and brand sentiment.
- Stay abreast of the latest digital marketing technologies, trends, and best practices.
- Mentor and guide junior marketing team members.
- Work closely with PR and communications teams to ensure consistent brand messaging across all touchpoints.
- Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree is a plus.
- Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a management role.
- Demonstrated success in developing and executing data-driven digital marketing strategies.
- Expertise in SEO, SEM, PPC, social media marketing, content marketing, and email marketing.
- Proficiency with digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, HubSpot, Mailchimp).
- Strong analytical skills with the ability to interpret complex data and translate it into strategic recommendations.
- Excellent written and verbal communication skills.
- Proven leadership and team management abilities.
- Experience in the media or entertainment industry is advantageous.
- Creative thinking and a passion for innovative marketing solutions.
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9