52 Brand Management jobs in London

Our client is looking for a visionary and results-driven Head of FMCG Brand Management to lead their brand strategy and execution from a fully remote capacity. This executive position requires a deep understanding of the Fast-Moving Consumer Goods sector, exceptional strategic thinking, and a proven ability to build and grow strong, recognizable brands. You will be responsible for defining brand positioning, developing innovative marketing campaigns, driving product innovation, and ensuring consistent brand experience across all consumer touchpoints. This role demands a proactive leader who can inspire a remote team and collaborate effectively with cross-functional departments.

Responsibilities:

• Develop and implement overarching brand strategies that drive market share, profitability, and brand equity within the FMCG sector.
• Lead the creation and execution of integrated marketing plans, encompassing advertising, promotions, digital marketing, public relations, and in-store activities.
• Drive product innovation pipeline from concept to launch, ensuring alignment with consumer insights and market trends.
• Manage brand budgets, allocate resources effectively, and track performance against key financial and marketing objectives.
• Conduct in-depth market analysis, consumer research, and competitive intelligence to identify growth opportunities and potential threats.
• Oversee the development of compelling brand messaging and creative assets, ensuring consistency and impact across all channels.
• Mentor and develop a high-performing team of brand managers and marketing professionals, fostering a collaborative and results-oriented remote work environment.
• Collaborate closely with Sales, Supply Chain, R&D, and Agency partners to ensure seamless execution and optimal market penetration.
• Monitor brand health metrics, sales performance, and consumer feedback, making data-driven recommendations for adjustments and improvements.
• Champion the brand vision internally and externally, acting as a key advocate for the company's products and values.

Qualifications:

• MBA or Master's degree in Marketing, Business, or a related field.
• Minimum of 10 years of progressive experience in brand management within the FMCG industry, with at least 3-5 years in a senior leadership role.
• Demonstrated success in developing and launching new products and revitalizing existing brands.
• Strong understanding of consumer behavior, market dynamics, and the competitive landscape in the FMCG sector.
• Proven experience in developing and managing integrated marketing campaigns across ATL and BTL channels, with a strong emphasis on digital and e-commerce.
• Excellent strategic planning, analytical, and problem-solving skills.
• Exceptional leadership, communication, and stakeholder management abilities, with experience leading remote teams.
• Proficiency in financial analysis and budget management.
• Creative mindset with a passion for innovation and brand building.
• Experience working with external agencies and managing agency relationships.

This is a fully remote position, offering the flexibility to work from anywhere. Our client provides a competitive compensation package, comprehensive benefits, and significant opportunities for professional growth. If you are a strategic thinker with a passion for building leading consumer brands, we encourage you to apply.

PRODUCT MARKETING MANAGER

UP TO £60,000 + BONUS

HYBRID – LONDON 2X A WEEK

Please note, you must be a UK resident and citizen to apply

THE COMPANY

This international education provider supports students who want to study abroad in destinations such as the UK, USA, Canada, Australia, and New Zealand. It offers academic and English language pathway programmes designed to help students progress to leading universities. The organisation provides students with guaranteed progression routes, world-class support services, and early access to university facilities. Backed by decades of heritage and a strong international presence, the UK team is scaling rapidly, delivering best-in-class experiences and helping students achieve their ambitions!

THE ROLE

As a Senior Product Marketing Manager, you will:

• Define product positioning in the market and shape how programmes are presented to prospective students.
• Conduct competitive analysis to identify key differentiators and inform strategy.
• Lead go-to-market planning and execution for new programmes, partners, and pathways.
• Partner with universities and internal teams, acting as the face of the organisation in building and strengthening relationships.
• Manage account marketing: develop partner-specific strategies, maintain regular engagement, and ensure key actions are followed through.
• Deliver compelling messaging that highlights the value of programmes and resonates across global markets.
• Collaborate cross-functionally with marketing, product, and commercial teams to align activity with broader business goals.
• Apply commercial acumen to prioritise marketing initiatives that drive student recruitment, revenue, and long-term opportunity.
• Use agile approaches to streamline launches and scale repeatable processes across multiple markets.

YOUR SKILLS AND EXPERIENCE

• 5+ years’ experience in product marketing, within a global or fast-paced environment.
• Proven ability to define product positioning, craft go-to-market strategies and deliver successful launches.
• Strong commercial acumen, able to connect marketing initiatives with revenue growth and business objectives.
• Experience managing partner or client relationships, with excellent stakeholder engagement skills.
• Comfortable working cross-functionally, influencing teams, and driving alignment.
• A self-starter with both strategic vision and hands-on tactical delivery skills.
• Familiarity with agile methods and product-focused ways of working is a strong plus.

Product Marketing Manager - App Team

Central London - Hybrid

£70,000-£75,000 Basic + 10% bonus

⏳Full-time

⏱️ASAP start

An amazing opportunity for an experienced, consumer obsessed Product Marketing Manger with strong app experience to join this well-known media giant based in central London who are one of the biggest producers of content globally with a user/follower base of over 150M.

Amex GBT is a place where colleagues find inspiration in travel as a force for good and - through their work - can make an impact on our industry. We're here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.
At Amex GBT, we take a traveler and user-centric view in the way that we design our products and services. The solutions we are building require a marketing focus to ensure that our customers and prospects understand what makes Amex GBT different. As Product Marketing Manager (Individual Contributor), you'll become an authority on our market and customers, the competitive landscape, and, most importantly, our product value. You'll collaborate across our product and leadership teams to craft and implement go-to-market strategies and plans that drive growth and adoption. You are curious, a creative thinker, collaborator, and a problem solver. In this high-impact role you will help to drive significant prospect and customer awareness of our portfolio, and sales growth and customer adoption globally.
**What You'll Do:**
+ Be flexible enough to adapt to changing duties, responsibilities and product focus areas, based on the changing needs of the Company.
+ Be an evangelist and cross-functional leader who unites marketing, sales, customer success, and product teams to drive business results. Orchestrate viewpoints from multiple constituents to develop a cohesive marketing strategy for assigned products from concept creation, to launch, delivery and expansion, to upsell-including product value prop, personas and design targets
+ Act as the subject matter expert for your product areas from positioning through to sales enablement. Work closely with the Product Management and Product Marketing leadership team, sales reps, and internal subject-matter experts to effectively represent the customer perspective.
+ Build product positioning, value propositions, and messaging that resonate with customers and the market, tell a story, and differentiates us in the market. Drive development of customer-facing marketing assets (ie. fact sheets, sales slides, videos, infographics, RFP language, web site landing pages)
+ Own market intelligence through collection of various internal/external sources to collect representative feedback from all segments/countries on customer need & pain points, sales close-rate obstacles, product satisfaction, and marketing approaches to inform product strategy & development prioritization
+ Design marketing approaches to develop new leads and adequate pipeline to achieve targets; work with commercial team to advance sales cycles through to conversion-which can include participation in strategic client and prospect meetings-and act as feedback loop to overcome sales barriers
+ You will use industry, market and competitive intelligence to inform go-to-market campaigns globally and locally. Establish and own the go-to-market plans for several product areas, working cross-functionally with stakeholders to complete go-to-market plans.
**What We're Looking For:**
+ 5 years or more of product marketing experience in a B2B organization, enterprise software or SaaS/Cloud.
+ Demonstrated success in product launches and end-to-end execution of marketing strategies through creative, original, out-of-the-box thinking.
+ Ability to collaborate and influence across a fast-paced, dynamic and matrixed environment to achieve results, often progressing multiple competing priorities.
+ Have a bias for action and the ability to define and execute go-to-market plans.
+ Understand different cultures and are comfortable adjusting your communication style and working practices to accommodate different levels within the organisation.
+ Have excellent time management skills and high organized, with a proven ability to manage multiple projects simultaneously.
+ Are an active learner with the ability to make independent observations and connect the dots.
+ Are flexible: we are a global organization and flexibility to accommodate is essential.
+ Creative thinker with excellent written and oral presentation / communication skills. Ability to translate technical specifications and capabilities into customer and business value statements.
+ Seasoned experience with Microsoft PowerPoint, Word and Excel.
+ Bachelor's degree required.
+ Preferred: Product Marketing Alliance Core or equivalent certified. Experience in the travel industry.
**Location**
London, United Kingdom
**The #TeamGBT Experience**
Work and life: Find your happy medium at Amex GBT.
+ **Flexible benefits** are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and wellbeing resources to support you and your immediate family.
+ **Travel perks:** get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.
+ **Develop the skills you want** when the time is right for you, with access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first.
+ **We strive to champion Inclusion** in every aspect of our business at Amex GBT. You can connect with colleagues through our global INclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action.
+ And much more!
All applicants will receive equal consideration for employment without regard to age, sex, gender (and characteristics related to sex and gender), pregnancy (and related medical conditions), race, color, citizenship, religion, disability, or any other class or characteristic protected by law.
Click Here ( for Additional Disclosures in Accordance with the LA County Fair Chance Ordinance.
Furthermore, we are committed to providing reasonable accommodation to qualified individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the hiring process. For details regarding how we protect your data, please consult the Amex GBT Recruitment Privacy Statement ( .
**What if I don't meet every requirement?** If you're passionate about our mission and believe you'd be a phenomenal addition to our team, don't worry about "checking every box;" please apply anyway. You may be exactly the person we're looking for!
Click Here to Learn More (

Job Description

Product Marketing Manager - App Team

Central London - Hybrid

£70,000-£75,000 Basic + 10% bonus

⏳Full-time

⏱️ASAP start

An amazing opportunity for an experienced, consumer obsessed Product Marketing Manger with strong app experience to join this well-known media giant based in central London who are one of the biggest producers of content globally with a user/follower base of over 150M.

Job Description

PRODUCT MARKETING MANAGER

UP TO £60,000 + BONUS

HYBRID – LONDON 2X A WEEK

Please note, you must be a UK resident and citizen to apply

THE COMPANY

This international education provider supports students who want to study abroad in destinations such as the UK, USA, Canada, Australia, and New Zealand. It offers academic and English language pathway programmes designed to help students progress to leading universities. The organisation provides students with guaranteed progression routes, world-class support services, and early access to university facilities. Backed by decades of heritage and a strong international presence, the UK team is scaling rapidly, delivering best-in-class experiences and helping students achieve their ambitions!

THE ROLE

As a Senior Product Marketing Manager, you will:

• Define product positioning in the market and shape how programmes are presented to prospective students.
• Conduct competitive analysis to identify key differentiators and inform strategy.
• Lead go-to-market planning and execution for new programmes, partners, and pathways.
• Partner with universities and internal teams, acting as the face of the organisation in building and strengthening relationships.
• Manage account marketing: develop partner-specific strategies, maintain regular engagement, and ensure key actions are followed through.
• Deliver compelling messaging that highlights the value of programmes and resonates across global markets.
• Collaborate cross-functionally with marketing, product, and commercial teams to align activity with broader business goals.
• Apply commercial acumen to prioritise marketing initiatives that drive student recruitment, revenue, and long-term opportunity.
• Use agile approaches to streamline launches and scale repeatable processes across multiple markets.

YOUR SKILLS AND EXPERIENCE

• 5+ years’ experience in product marketing, within a global or fast-paced environment.
• Proven ability to define product positioning, craft go-to-market strategies and deliver successful launches.
• Strong commercial acumen, able to connect marketing initiatives with revenue growth and business objectives.
• Experience managing partner or client relationships, with excellent stakeholder engagement skills.
• Comfortable working cross-functionally, influencing teams, and driving alignment.
• A self-starter with both strategic vision and hands-on tactical delivery skills.
• Familiarity with agile methods and product-focused ways of working is a strong plus.

Join our mission to grow and transform the subscription economy by simplifying subscription service delivery.

Infiterra's mission

Our B2B subscription commerce platform helps IT Distributors and MSPs automate operations, integrate seamlessly, and scale efficiently.

To support our global growth, we're hiring a Product Marketing Lead in London—our newest hub. We’ve just opened a WeWork office in the city, 2 steps away from Chancery Lane stop, and are building out a founding team to drive our UK expansion. It’s a great time to join: you’ll be part of shaping not just the role, but also the local team culture and presence from the ground up.

Your mission

Create demand, shorten our sales cycle, and accelerate revenue growth through impactful positioning, messaging, and data-driven product marketing programs. Success means making sure our target audience clearly understands the value of our product—ultimately turning interest into action.

This role is perfect for someone who thrives at the intersection of market insight, GTM strategy, and sales enablement. You’re commercially sharp, execution-focused, and energized by turning complex ideas into compelling narratives that drive results.