33 Brand Management jobs in London

Who are Picnic & what do we do?

Picnic's mission is to create a more user-friendly, ad-funded web. With 70% of people finding digital ads annoying, brands are wasting ad spend on ineffective and potentially damaging ad experiences. We're a fast-growing, founder-led start-up, passionate about making digital ads work better for everyone.

Now, we’re looking for a Product Marketing Manager to help us connect the dots between product, commercial and marketing - shaping the way our products go to market, creating compelling stories, and delivering measurable impact.

What will you be doing as Product Marketing Manager at Picnic?

You’ll work closely with our Product and Commercial teams to define and execute Picnic’s go-to-market (GTM) strategy for new and existing products. This is a strategic and hands-on role with a strong focus on positioning, messaging, content, lead generation and sales enablement.

Broad Responsibilities include:

• GTM Strategy: Define our go-to-market approach for product launches and features - helping ensure we're reaching the right people, with the right message, through the right channels
• Positioning & Messaging: Develop clear, compelling and differentiated product messaging that speaks to the pain points our clients face
• Content Creation: Produce sales tools, pitch decks, one-pagers, case studies and more that drive sales conversations
• Lead Generation: Work closely with the wider Marketing team to produce campaign content that drives high-quality MQLs - measuring success through pipeline impact and conversion metrics
• Sales Enablement: Arm the Sales team with what they need to win - training, collateral, and insight that helps close deals faster
• Customer & Market Insight: Work with our Product and Sales teams to gather customer feedback, competitor intelligence and market insights to inform product positioning
• Cross-Functional Collaboration: Act as the glue between Product, Sales and Marketing - ensuring alignment from ideation to launch to growth

Requirements

Who are we looking for?

We’re looking for someone who gets excited about translating complex product features into powerful, benefit-led messaging. Someone who understands B2B dynamics, thrives on solving customer problems, and wants to build a marketing function that delivers real business value

You will ideally have:

• 2+ years experience in a B2B product marketing or growth-focused marketing role
• A strong understanding of GTM strategy, sales enablement and content-led demand generation
• Exceptional writing and storytelling skills - you can distil technical ideas into compelling narratives
• A strong grasp of marketing performance metrics (e.g. MQLs, conversion rates, pipeline influence)
• Confidence collaborating across teams
• We’re especially interested in candidates with experience in programmatic advertising

You will definitely be:

• A strategic thinker who’s not afraid to get your hands dirty to make things happen
• Data-informed, results-driven and highly curious
• Proactive, self-motivated and comfortable in an evolving start-up environment
• Comfortable switching between high-level thinking and day-to-day execution

Benefits

Why will you want to work for Picnic?

We’re a small but mighty start-up with big ambitions - and we’re just getting started. You’ll join a team that cares deeply about its mission and gives you the space to shape your role.

We care about:

• Making bold decisions to drive growth & scale
• Staying open-minded, creative & curious
• Working closely across functions to tackle hard, meaningful problems
• Trusting each other, learning fast, and failing safely

What can Picnic offer you?

We’re proud to have been recognised by Culture100 and Flexa for being one of the best and most flexible small businesses to work for. We offer:

• A flexible, hybrid working setup (we’re usually in the office a few times a week, so being within reach of London Bridge is important)
• 33 days holiday (inclusive of Bank Holidays), plus additional Christmas shutdown
• Private Medical Insurance
• Picnic Pension Contribution
• Inclusive Parental Leave Policy
• A great co-working space, regular socials & off-sites, Picnic Thursdays, Summer Fridays and Work-from-Roam opportunities

£40–50k salary range depending on experience

About Plum

Hey! We’re Plum, your smart saving and investing app on a mission to help grow money for life. Whether you’re stashing the cash for tea and toast in your first home or catching some rays during retirement, Plum’s got your back.

Since 2016, over 2 million people in 10 European markets have set aside more than £2 billion with our clever automation and AI – that’s the magic of Plum! As recognition for our work, we’ve received awards from the likes of Deloitte, Finder, and more.

That’s all down to our passionate team of 200+ Plumsters, who work around Europe to help us achieve our mission. And now we’re looking for more brilliant people to join us on our journey.

About the role

We’re looking for a Junior to Mid-level Product Marketing Manager to support the launch of new products and drive engagement with existing ones.

You'll sit in the Product Marketing team and work closely with Product, Design, Research, CRM, and Performance to bring our features to life, from initial insight to market launch.

Your job is to deeply understand our users and help shape how we position and communicate our savings and investment products, ensuring they resonate with the people we build them for.

This is a great opportunity if you’re looking to grow into a bigger product marketing role. You’ll get mentorship and ownership, but you’ll be expected to embrace a fast-growth and fast-paced startup environment with evolving priorities.

What you’ll do

Lead go-to-market strategy

• Own GTM planning and execution for savings and investment products
• Develop user-informed messaging and positioning frameworks
• Support pricing and packaging decisions
• Align cross-functional teams to deliver cohesive GTM plans

Be the voice of the customer

• Understand user engagement patterns and unmet needs
• Feed customer insights into product strategy and roadmap

Drive growth and adoption

• Refine customer segmentation and identify high-value user groups
• Execute campaigns with CRM and Performance teams that drive adoption
• Own competitive intelligence and deliver actionable insights

Ensure execution excellence

• Maintain consistent messaging across all touchpoints
• Track product marketing KPIs and optimise based on learnings
• Act as an internal product expert and advocate

Requirements

• Have 2+ years of relevant experience in product marketing in high-growth and fast-paced environments
• Are customer-obsessed and insight-driven. You dig into data and research to understand what makes people tick
• Can craft clear, compelling messaging that speaks to real customer needs
• Have strong communication skills and can build relationships across Product, Marketing, and Engineering
• Know your way around a go-to-market plan and understand the product & customer lifecycle
• Can balance creativity with analytical thinking, using data to guide and measure your work, and always be on the lookout for new opportunities to tackle customer problems
• Proficiency in using data and insights to inform product and GTM strategy
• Experience in B2C product marketing is required
• Experience in Fintech, Gaming and subscription-based companies is a plus

Director, Product Marketing International
Job Description:
Are you a strategic product marketing leader with a passion for international growth? Join Sage as our Director of Product Marketing, International, where you'll lead go-to-market strategies across EMEA and other key global markets. This is a high-impact leadership role within our Global Product Marketing team, focused on driving regional success for our cloud financial management solutions, including Sage Intacct.
You'll work cross-functionally with teams in marketing, product, and sales to shape messaging, refine enablement, and outpace the competition-all while keeping our global brand voice strong and consistent. This is a rare opportunity to influence Sage's international expansion and make a real mark on the growth of a leading SaaS company beyond North America.
This role is hybrid, based in our London office, 3 days a week.
Key Responsibilities:
What you'll do:
In this role, you'll be responsible for developing and executing tailored go-to-market strategies for the UK, Europe, and other high-priority regions. You'll adapt global positioning to reflect local business practices, regulatory requirements, and cultural nuances-ensuring our message truly resonates with buyers in each market.
You'll act as the voice of the customer for international markets, bringing valuable regional insight back into the business to help influence our product roadmap and strategic decisions. Leading regional product launches will be a key part of your day-to-day, working hand-in-hand with product, sales, and local marketing teams to ensure every launch lands with impact.
You'll also take ownership of competitive intelligence in international markets, keeping a close eye on market dynamics, running win/loss analyses, and equipping sales teams with tools and insights to succeed in competitive deals.
Sales enablement will be another important focus. You'll partner closely with enablement teams to deliver region-specific playbooks, messaging guides, and training that empower sellers to connect with customers in meaningful, relevant ways.
You'll collaborate with demand generation and field marketing to drive pipeline growth through targeted campaigns, content, and programs that speak directly to regional priorities and pain points.
As a senior leader, you'll represent the international product marketing function across the business and play a pivotal role in shaping our global strategy. You'll also lead and grow a small, distributed team of product marketers in Europe, supporting their development and ensuring alignment with global goals.
What we're looking for?
You've spent over a decade in B2B SaaS product marketing, with significant experience in international or EMEA-focused roles. You've successfully launched products and delivered go-to-market strategies across multiple regions-including the UK, France, and Germany-and you understand the importance of adapting for local customer needs and expectations.
Your messaging and storytelling skills are top-notch-you know how to translate complex product features into compelling narratives that resonate. Ideally, you've worked with cloud-based financial or ERP software and are confident navigating the nuances of both tech and finance audiences.
You're a collaborative leader who's comfortable managing cross-functional initiatives across time zones and cultures. You know how to build and lead high-performing teams, and you thrive in environments where curiosity, empathy, and ownership are key.
Fluency in English is essential, and additional European languages-especially French or German-would be a big plus. You're also open to some travel (about 20%) to support your team and engage directly with regional markets.
Why You'll Love It Here:
At Sage, you'll be part of a global SaaS company that's transforming how businesses manage their finances in the cloud. You'll shape strategy at an international level and work alongside passionate, experienced colleagues who care deeply about their work. Our people-first culture values growth, collaboration, and impact-and we're committed to helping you thrive, both professionally and personally.
What's in it for you?
- Generous bonuses and pension scheme: Up to 8% matched pension contribution plus 2% top-up by Sage.
- 25 days of paid annual leave with the option to buy up to another 5 days
- 8 bank holiday days
- Paid 5 days yearly to volunteer through our Sage Foundation
- 50% income protection
- Holiday buy + sell
- Comprehensive health, dental, and vision coverage - Work away scheme for up to 10 weeks a year
- Ongoing training and professional development
- Hybrid working
- Healthy Mind app membership
- Access to various helpful memberships for finances, health and wellbeing
#LI-VM1
Function:
Product Delivery
Country:
United Kingdom
Office Location:
London
Work Place type:
Hybrid
Advert
Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
Our colleagues are the best of the best. It's why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage:sage.com/en-gb/company/careers/working-at-sage/
Watch a video about our culture:youtube.com/watch?v=qIoiCpZH-QE
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out
Learn more about DEI at Sage:sage.com/en-gb/company/careers/diversity-equity-and-inclusion/
Equal Employment Opportunity (EEO)
Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.
In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.

About the Business
With more than 10,000 global customers, Brightmine, formerly XpertHR, is a leading provider of people data, analytics and insight for the HR sector. We help HR leaders confidently navigate the evolving world of work through our unique combination of critical workforce data, AI-enabled technology and trusted HR expertise. At the same time, we're creating an inclusive, people-focused environment of our own. A culture where individuals with ambition, curiosity and ideas can make an impact. Where you can think big, aim high and explore more.
About the Role
We are looking for a data-informed Senior Product Marketing Manager with strong go-to-market execution, clear and compelling copywriting skills, and a collaborative mindset. In this role, you will focus on understanding the needs of HR and Reward professionals and turning those insights into impactful marketing strategies that drive value and growth. You'll work closely with cross-functional teams-including Commercial, Product, and Market Planning-to ensure our messaging resonates with users and supports business success through creative, user-centred marketing. Responsibilities
+ Craft compelling, user-focused messaging and positioning for our product portfolio.
+ Translate product features into clear, benefit-driven narratives that address real user needs.
+ Collaborate with Brand, Demand Generation, and Customer Marketing teams to ensure consistent go-to-market execution.
+ Use data and market insights to inform creative direction and refine messaging.
+ Partner with Product, Content, and Data teams to communicate value propositions effectively.
+ Support Sales Enablement with tools and materials aligned to the buyer journey.
+ Monitor competitor positioning and adapt messaging to maintain a competitive edge.
Experience
+ Experience in B2B product marketing, ideally in HR tech, legal content, or data analytics.
+ Strong copywriting and storytelling skills, with a portfolio that blends data and insight.
+ Ability to work across global markets, with experience in the US market a plus.
+ Comfortable using tools like Microsoft Office, Salesforce, Eloqua, and Adobe Analytics.
+ Familiarity with GenAI tools and sales enablement platforms like Highspot is a bonus.
+ Excellent communication and collaboration skills, with the ability to influence stakeholders.
+ Considerable Relevant experience in product marketing or a related field.
+ Degree in Marketing, Business, or a related discipline is helpful but not required.
Working for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:? Generous holiday allowance with the option to buy additional days? Health screening, eye care vouchers and private medical benefits ? Access to a competitive contributory pension scheme? Save As You Earn share option scheme? Travel Season ticket loan? Electric Vehicle Scheme? Optional Dental Insurance? Maternity, paternity and shared parental leave? Employee Assistance Programme? Access to emergency care for both the elderly and children? RECARES days, giving you time to support the charities and causes that matter to you? Access to employee resource groups with dedicated time to volunteer? Access to extensive learning and development resources? Access to employee discounts scheme via Perks at Work
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1- .
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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
USA Job Seekers:
EEO Know Your Rights .
RELX is a global provider of information-based analytics and decision tools for professional and business customers, enabling them to make better decisions, get better results and be more productive.
Our purpose is to benefit society by developing products that help researchers advance scientific knowledge; doctors and nurses improve the lives of patients; lawyers promote the rule of law and achieve justice and fair results for their clients; businesses and governments prevent fraud; consumers access financial services and get fair prices on insurance; and customers learn about markets and complete transactions.
Our purpose guides our actions beyond the products that we develop. It defines us as a company. Every day across RELX our employees are inspired to undertake initiatives that make unique contributions to society and the communities in which we operate.

About JustPark

JustPark is the premier partner offering both B2B solutions for destinations and B2C services for drivers, giving us the best of both worlds. We simplify the entire parking experience. From venues and councils to private driveways, our platform makes it simple for drivers to find, book, and pay for parking—while empowering our operating partners to deliver exceptional parking experiences.

We’ve always believed parking should be easier—from end to end. That’s why we, two trailblazing companies—ParkHub and JustPark—have come together to make that vision a reality. 

ParkHub revolutionized event parking in the US., optimizing venue operations for a smoother, stress-free experience. JustPark transformed parking in the UK, turning the hunt for a spot into a simple, seamless task.

Now, as one unified company, we’re combining expertise to offer a full-service, frictionless parking solution for both businesses and consumers.

About the role

Every day, thousands of drivers and hundreds of clients rely on JustPark — the UK’s favourite parking app that connects 14M+ drivers to over 250K spaces, parking a car every 2 seconds. As we grow our global footprint across the UK and US, we are seeking a driven and organized Senior Manager, Integrated Marketing to orchestrate multi-channel campaigns and ensure flawless cross-functional execution across the marketing team.

You will be a central force driving consumer product marketing initiatives across JustPark. You’ll partner closely with senior stakeholders across the business—especially within product, analytics, and the marketing teams—to ensure that consumer product marketing campaigns are launched on time and with maximum impact.

This is a new role in the team which will be pivotal in driving consumer awareness and adoption of the JustPark app and its features. Working closely with the Senior Director, Brand and Product Marketing, you’ll be responsible for identifying the features that drive strong and sticky adoption, driving repeat bookings and maximising revenue opportunities from drivers, and for space holders alike. You’ll be the go-to person for product launches, lifecycle growth product marketing opportunities, and partner co-marketing positioning.

You’ll be working closely with our Senior Manager, Integrated Marketing to ensure seamless planning and execution of all consumer product marketing campaigns and initiatives. 

What you’ll do:

• Voice of the User: Focussing on key customer segments, be the voice of the user within the company. By working with our analytics teams, and building out a research program to garner user insights, you’ll create a complete understanding of different user needs and pain points
• Influence the Product Roadmap: Work with the Product team to influence the product roadmap and ensure we are building the right product for the right audience that drives consumer revenues
• Value Proposition and Positioning: Develop the value proposition and positioning of product features. Create the messaging for target audiences, and work with the CRM team to personalize user journeys
• GTM Strategy and Management: Ownership of the GTM strategy for product feature launches, and revenue growth product marketing  campaigns. Working closely with the Senior  Integrated Marketing Manager, you’ll own the GTM strategy and partner on the execution of the campaign ensuring that there is a rigorous process followed to launch, track performance, iterate on learnings and scale campaigns as the company grows
• Cross-Functional Collaboration: Working closely with the Senior Integrated Marketing Manager, consult closely with channel owners (e.g., content, performance, CRM) to ensure campaign positioning and messaging is clear and consistent
• Performance Monitoring & Reporting: Collaborate with the Analytics team to develop KPIs for Product Marketing campaigns and track performance. Build out a presentation format for the sharing of results during and after the campaign, ensuring there is a platform for the sharing of insights post-campaign to inform future activities
• Identify Growth Opportunities: Partner with Product, analytics and Marketing teams to identify revenue growth opportunities and execute strategies for always-on acquisition growth and conversion

Requirements

What you’ll bring:

• 8+ years of experience in product marketing, ideally in marketplace or consumer tech companies, or high-growth environments
• Experience of creating a product marketing strategy for 1 or more products
• Experience of delivering direct to consumer product marketing campaigns
• History of leading successful go-to-market campaigns that drive subscription growth, and / or product growth
• Experience of working with finance teams to develop business cases that define targets and ROI
• Experience using data to inform and prioritize strategic decisions
• Experience briefing in and giving feedback to creative teams
• Experience with running qualitative UXR insights studies to help gain user insights and understanding
• Experience collaborating with product managers and product organisations to drive alignment and shared launch roadmaps
• Excellent organisational and communication skills—with the ability to influence stakeholders at all levels
• Familiarity with a broad range of marketing disciplines including content, performance, CRM, and brand
• Strong problem-solving ability and comfort working in fast-paced, ambiguous environments
• A strategic mindset with a bias for execution and continuous improvement
• A collaborative team player with a proactive, solutions-first mindset

Benefits

• Investment in YOU and your wellbeing: competitive healthcare package & other wellness offerings!

• Simplifying journeys so you can breathe easier: a range of travel related benefits for you to take advantage of such such as parking credit and much more!
• Recharge your batteries: lunches, snacks, drinks & other sustenance provided for you in the office & a generous holiday policy
• We look out for your family: enhanced parental leave offerings and childcare benefits
• Look after the pennies!: 401k/pension offerings & referral schemes to continue growing our team
• Success is best when it's shared!: regular social activities and opportunities to spend time with your colleagues outside of work on us!

Our Interview Process 

First-stage - 30-minute virtual video interview via Google Meet with the People Team to tell you more about JustPark and the role and learn more about your experience 

Second-stage - 45-minute virtual video interview via Google Meet with the Hiring Manager

Third-stage - A marketing task - to be completed at-home. We always make sure that the task is relevant for the role and as efficient as possible. Our tasks vary in length based on role & seniority but the task wouldn’t take longer than a max. of 3-4 hours to complete

Final stage - A 1 hour final interview in our lovely office in Camden (or virtually if necessary) to meet your team and manager in-person, present your task and cover final interview-type questions