12 Brand Management jobs in Milton Keynes

Title: Product Marketing Manager

Location: Banbury - Hybrid Working

Salary: £42,000

The Client

Our client are a leading manufacturer of consumer products, with plans to expand the business further this has presented an exciting opportunity for an experienced Product Marketing Manager to join the team.

The role of Product Marketing Manager:

The purpose of the role is to develop and lead product category vision and planning, championing best in class category management.

Key Areas of Responsibility of the Product Marketing Manager

Ownership of Product Management and Marketing for consumer business categories; from identifying where our client will win, the formation of launch plans, product positioning, creation of engaging and relevant content, through to analysing competitor and category performance, enabling informed decisions that support growth of market share, revenue and margin.

• Develop data and insight led 1, 3 & 5 year category strategy plans, in line with wider business and specific category objectives. Measure and report performance to senior management, both in the UK and Internationally.
• Create comprehensive launch plans for all new product launches in the UK, leading cross departmental teams to guarantee successful market entry.
• Develop product and price positioning, lead statements, KSP's, features & benefits, and point of difference for all existing and new products.
• With the support of Product Management Coordination, track and analyse sales performance of selected product categories, using data such as Sales-in, EPOS, GFK, ATV & margin to make product, promotion and marketing recommendations.
• Carry out annual category reviews ahead of updating and presenting new strategy and plans to key internal stakeholders in a timely manner.
• Work closely with the Online and Retail sales teams to understand market and retailer opportunities & challenges. Be proactive with recommendations based on research and/or analysis as well as category plans.
• Manage the creation of all copy and content for Kärcher Consumer categories and products. Liaise with the wider Marketing teams to ensure the assets created support the relevant channels, and overall product strategy.
• Document, and make decisions / recommendations from extensive competitor research. Support the wider Product and Marketing team with desktop, field and product test analysis. Report findings and recommendations to wider business and internationally.
• Oversee and manage all product information creation and data entry relating to owned categories, supporting colleagues in other departments with such information where required.
• Be a product and category champion, available to deliver presentations, training  and insight to internal and external stakeholders where required.
• Liaise closely with Head Office (Germany) colleagues, particularly Product Management, providing relevant feedback and building relationships to influence wider company decisions.
• Work closely with the logistics and stock control team to manage shipping, stock and forecast requirements in line with category plans.
• Proactively attend retailer and internal meetings to influence and support category performance objectives.

Qualifications, experience and characteristics of the Product Marketing Manager

• Degree qualified or at least 3 years consumer / retail product management experience
• Knowledge of Marketing, Product Management and Retail environments is required.
• We are looking for someone with experience of Category Planning, Product Management, Pricing strategy, Project Management, FMCG / Consumer Products and Competitor and Insight Analysis
• The ideal candidate will be a Self-starter with a Proactive hands-on approach, they must have excellent Influencing skills and the ability to build relationships both internally and externally

Benefits:

• Starting Salary £42,000
• Performance Related annual salary increases.
• Pension Scheme
• Discretionary Bonus Scheme
• 26 days annual holiday + bank holidays (increases with service)
• Simplyhealth Cash Plan (including retail discount scheme)
• Critical Illness Cover
• Employee Assistance Programme (EAP)
• Staff discount on company products
• Hybrid Working

Keywords: Marketing Manager, Retail, B2C, Retailers, Product Manager, Marketing, Product Marketing Manager

Bowdon Associates is a member of the Guild of Quality Employment Agencies and has agreed to adopt the compliance and recruitment standards that form the basis their code of conduct. A quality, transparent and responsible recruitment agency committed to raising the industry standards. 

• Develop and own product marketing strategies and roadmaps for key FMCG product categories.
• Define and articulate clear, compelling product positioning and messaging that differentiates our products in the market.
• Lead the go-to-market strategy and execution for new product launches, including cross-functional coordination with sales, product development, and marketing teams.
• Conduct market research, competitive analysis, and consumer insights to identify opportunities and inform marketing strategies.
• Create impactful marketing collateral, sales enablement tools, website content, and digital assets.
• Collaborate with the digital marketing team to develop and execute integrated marketing campaigns.
• Analyze product performance, sales data, and market trends to measure the effectiveness of marketing initiatives and identify areas for optimization.
• Act as a subject matter expert on assigned product lines, educating internal teams and external partners.
• Manage product marketing budgets and resource allocation effectively.
• Develop and maintain strong relationships with key stakeholders, including retailers and brand partners.
• Stay abreast of industry trends, consumer behavior, and competitive activities within the FMCG landscape.
• Mentor and develop junior members of the product marketing team.

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
• Minimum of 5 years of experience in product marketing, with a strong focus on the FMCG industry.
• Proven track record of developing and launching successful consumer products.
• Demonstrated ability to create compelling product positioning and messaging.
• Experience with market research, competitive analysis, and consumer insights.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Strong project management and cross-functional collaboration abilities.
• Exceptional written and verbal communication skills, with the ability to present complex information clearly and persuasively.
• Proficiency in digital marketing concepts and tools is a plus.
• Ability to work autonomously and thrive in a fully remote work environment.
• Passion for consumer brands and understanding consumer behavior.

• Develop and execute comprehensive go-to-market strategies for new and existing insurance products, ensuring successful launches and sustained growth.
• Conduct in-depth market research and competitive analysis to identify market opportunities, customer needs, and positioning strategies.
• Define and articulate clear, compelling product positioning and messaging that resonates with target audiences across different channels.
• Create and manage product marketing collateral, including datasheets, brochures, case studies, website content, and sales enablement materials.
• Collaborate closely with product management, sales, and marketing teams to ensure alignment on product strategy and messaging.
• Develop and execute demand generation campaigns, working with digital marketing and content teams to drive qualified leads.
• Act as a subject matter expert on our products and the insurance market, providing insights to internal stakeholders.
• Monitor market trends, customer feedback, and campaign performance, iterating on strategies as needed.
• Train the sales team on product value propositions, key differentiators, and competitive positioning.
• Contribute to the overall product strategy by providing market-driven insights and feedback.
• Manage the product marketing budget and track ROI for various initiatives.
• Build strong relationships with industry analysts and influencers to promote our brand and products.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA or equivalent experience preferred.
• Minimum of 6 years of experience in product marketing, with a significant focus on B2C or B2B technology products, ideally within the financial services or insurance sector.
• Proven track record of successfully developing and executing go-to-market strategies and launching new products.
• Deep understanding of market research, competitive analysis, and customer segmentation.
• Exceptional written and verbal communication skills, with the ability to craft compelling messaging and content.
• Strong strategic thinking and analytical abilities, with a data-driven approach to decision-making.
• Experience with marketing automation platforms and CRM systems.
• Ability to work independently, manage multiple projects simultaneously, and thrive in a fast-paced, remote environment.
• Demonstrated ability to collaborate effectively with cross-functional teams.
• Passion for innovation and a keen interest in the InsurTech space.

• Develop and execute comprehensive product marketing strategies that align with overall business objectives for the FMCG sector.
• Conduct in-depth market research and competitive analysis to identify market opportunities and consumer insights.
• Define and articulate product positioning, key messaging, and value propositions for various target audiences.
• Create engaging marketing collateral, including datasheets, presentations, website content, and case studies.
• Collaborate closely with product management, sales, and digital marketing teams to ensure successful product launches and ongoing campaign execution.
• Manage the entire product lifecycle from ideation through to end-of-life, focusing on driving commercial success.
• Analyze campaign performance and market trends, providing data-driven recommendations for optimization.
• Develop and manage marketing budgets, ensuring efficient allocation of resources.
• Stay ahead of FMCG industry trends, consumer behavior, and emerging technologies.
• Lead cross-functional teams in a virtual setting to achieve product marketing goals.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in product marketing, with a significant focus on the FMCG industry.
• Proven success in developing and launching new products and managing existing product portfolios.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives.
• Experience in a remote-first work environment, demonstrating strong self-discipline and collaboration skills.
• Proficiency in market research tools and methodologies.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Creative thinker with a passion for consumer brands and marketing innovation.
• Experience working with cross-functional teams in a distributed setting.

• Develop and implement product marketing strategies and go-to-market plans for new and existing products.
• Define product positioning, value propositions, and key messaging for target audiences.
• Conduct thorough market research, competitive analysis, and consumer insights gathering.
• Create compelling marketing collateral, sales enablement tools, and content to support product launches.
• Collaborate closely with product management and R&D teams to influence product roadmap and development.
• Partner with the sales team to provide them with the necessary tools and training to sell effectively.
• Manage and execute integrated marketing campaigns across various channels.
• Analyze product performance, sales data, and market trends, providing actionable recommendations.
• Stay abreast of industry trends, competitive landscape, and emerging consumer behaviors.
• Act as a product evangelist, both internally and externally.

• Bachelor's degree in Marketing, Business, or a related field. An MBA is a plus.
• 5+ years of experience in product marketing, preferably in the FMCG sector.
• Proven ability to develop and execute successful go-to-market strategies.
• Strong understanding of marketing principles, consumer behavior, and market dynamics.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional written and verbal communication and presentation skills.
• Experience in cross-functional collaboration with product, sales, and creative teams.
• Proficiency in market research and data analysis.
• Ability to work independently and manage multiple projects in a remote environment.
• Creative and results-oriented mindset.

• Develop and implement comprehensive product marketing strategies for FMCG products.
• Conduct market research, consumer analysis, and competitive intelligence.
• Define product positioning, messaging, and value propositions.
• Create and manage go-to-market plans for new product launches.
• Develop marketing collateral, sales tools, and promotional materials.
• Collaborate with sales and marketing teams to execute campaigns and drive demand.
• Monitor product performance, analyse sales data, and identify areas for improvement.
• Manage product lifecycle and recommend product line extensions or discontinuations.
• Stay abreast of industry trends and consumer behaviour in the FMCG sector.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5-7 years of experience in product marketing, with a focus on the FMCG sector.
• Proven success in developing and executing product marketing strategies.
• Strong understanding of consumer insights and market dynamics.
• Excellent analytical and strategic thinking skills.
• Superb written and verbal communication skills.
• Experience with project management and cross-functional collaboration.
• Ability to work independently and thrive in a remote team environment.

• Developing and implementing product marketing strategies for new and existing FMCG products.
• Conducting market research, competitor analysis, and consumer insight gathering to identify opportunities and threats.
• Defining product positioning, messaging, and go-to-market plans.
• Collaborating with R&D, sales, and brand teams to ensure product development aligns with market needs.
• Managing the product lifecycle, including launch planning, execution, and post-launch analysis.
• Developing compelling marketing collateral, including presentations, sales tools, and digital content.
• Measuring and reporting on the effectiveness of product marketing campaigns.
• Identifying and building relationships with key industry influencers and media.
• Staying abreast of market trends, consumer behaviour, and competitor activities within the FMCG landscape.
• Managing budgets and resource allocation for product marketing initiatives.
• Mentoring junior marketing team members and contributing to a collaborative environment.

• Developing and executing comprehensive product marketing strategies for assigned FMCG categories.
• Creating persuasive product positioning and messaging that highlights unique selling propositions.
• Leading the planning and execution of integrated marketing campaigns across various channels.
• Conducting market research and competitive analysis to identify opportunities and threats.
• Collaborating with product management on new product development and roadmap planning.
• Developing sales enablement materials and training for the sales team.
• Analyzing campaign performance and optimizing marketing efforts for maximum ROI.
• Managing product launch processes from concept to post-launch evaluation.
• Serving as a key point of contact for internal and external stakeholders regarding product marketing.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of progressive experience in product marketing, preferably within the FMCG industry.
• Demonstrated success in developing and launching successful consumer products.
• Strong understanding of market segmentation, consumer behaviour, and branding principles.
• Excellent written and verbal communication skills, with the ability to craft compelling marketing copy.
• Proficiency in market research tools and data analysis.
• Proven ability to manage multiple projects simultaneously and meet deadlines in a remote setting.
• Strong strategic thinking and problem-solving abilities.
• Experience working with cross-functional teams (product, sales, digital).