What Jobs are available for Brand Management in Newcastle upon Tyne?
Showing 7 Brand Management jobs in Newcastle upon Tyne
Senior Product Marketing Manager
NE1 5QQ Newcastle upon Tyne, North East
£65000 Annually
WhatJobs Direct
Posted 3 days ago
Job Viewed
Job Description
Our client, a leader in the SaaS industry, is seeking a strategic and results-oriented Senior Product Marketing Manager to join their team in Newcastle upon Tyne, Tyne and Wear, UK . This role is pivotal in shaping the go-to-market strategies for new and existing products, ensuring successful launches and sustained market adoption. You will be responsible for understanding market dynamics, defining product positioning and messaging, and enabling sales and marketing teams with the tools and insights they need to succeed. The ideal candidate possesses a deep understanding of the B2B SaaS landscape, exceptional storytelling abilities, and a proven ability to translate technical features into compelling customer benefits.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive go-to-market strategies for new product launches and feature updates.
- Define and refine product positioning, messaging, and value propositions for target audiences.
- Create compelling sales collateral, including datasheets, presentations, case studies, and competitive battlecards.
- Conduct market research, competitive analysis, and customer interviews to inform product strategy and marketing efforts.
- Develop and deliver sales enablement training programs to educate the sales team on product features and benefits.
- Collaborate closely with product management, sales, marketing communications, and demand generation teams.
- Manage product launches, including internal and external communications.
- Monitor market trends, customer feedback, and competitive activities to identify opportunities and threats.
- Track and report on the effectiveness of product marketing initiatives.
- Act as a subject matter expert for the product and its target market.
- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
- 5+ years of experience in product marketing, preferably within the B2B SaaS sector.
- Proven experience in developing and executing successful go-to-market strategies.
- Excellent understanding of market analysis, competitive intelligence, and customer segmentation.
- Exceptional written and verbal communication skills, with a talent for crafting compelling narratives.
- Experience creating various types of marketing collateral and sales enablement materials.
- Strong project management and organizational skills.
- Ability to work effectively with cross-functional teams.
- Proficiency in CRM and marketing automation tools is beneficial.
- Demonstrated understanding of product development lifecycles.
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Senior Product Marketing Manager - FMCG
NE1 7RU Newcastle upon Tyne, North East
£65000 Annually
WhatJobs Direct
Posted 2 days ago
Job Viewed
Job Description
Our client, a dynamic and innovative leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced Senior Product Marketing Manager to join their vibrant marketing team in Newcastle upon Tyne, Tyne and Wear, UK . This pivotal role will be responsible for developing and executing compelling product marketing strategies that drive brand awareness, market share, and sales growth for key product categories. You will be the expert voice for your assigned products, translating consumer insights and market trends into actionable marketing plans. The ideal candidate will possess a deep understanding of the FMCG landscape, a proven ability to craft impactful go-to-market strategies, and exceptional cross-functional collaboration skills. This role operates on a hybrid basis, offering flexibility between office-based collaboration and remote work.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive product marketing strategies and go-to-market plans for assigned FMCG categories.
- Conduct market research, competitive analysis, and consumer insight generation to identify opportunities and inform strategy.
- Define product positioning, messaging, and value propositions that resonate with target audiences.
- Collaborate closely with product development, sales, and brand teams to ensure alignment and successful product launches.
- Create compelling marketing collateral, campaign briefs, and promotional materials.
- Manage product lifecycle marketing activities, including post-launch analysis and optimization.
- Monitor market performance, track key metrics, and provide regular reports on product success.
- Develop and execute integrated marketing campaigns across various channels (digital, traditional, in-store).
- Act as a subject matter expert for assigned products within the organization.
- Stay informed about industry trends, competitor activities, and emerging consumer behaviours in the FMCG space.
- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree or MBA is a plus.
- Minimum of 5-7 years of experience in product marketing, preferably within the FMCG industry.
- Proven track record of developing and executing successful product marketing strategies and product launches.
- Strong understanding of consumer insights, market segmentation, and brand positioning.
- Excellent written and verbal communication skills, with the ability to craft persuasive messaging.
- Demonstrated ability to work cross-functionally and influence stakeholders at all levels.
- Proficiency in project management and marketing analytics tools.
- Creative thinker with a data-driven approach to marketing.
- Ability to thrive in a fast-paced, deadline-driven environment.
- Comfortable working in a hybrid model, with regular attendance required at our office in Newcastle upon Tyne .
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1
Senior Product Marketing Manager - SaaS
NE1 5QG Newcastle upon Tyne, North East
£65000 Annually
WhatJobs Direct
Posted 2 days ago
Job Viewed
Job Description
Our client is a rapidly growing B2B SaaS company looking for a strategic and results-oriented Senior Product Marketing Manager to join their fully remote team. You will be instrumental in shaping the go-to-market strategy for our innovative software solutions, driving product adoption, and expanding market share. This role demands a deep understanding of the SaaS landscape, customer segmentation, and competitive analysis. You will work cross-functionally with product management, sales, and marketing teams to develop compelling product narratives, messaging, and positioning that resonate with our target audience.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive go-to-market strategies for new product launches and feature releases.
- Craft clear and compelling product positioning, messaging, and value propositions tailored to specific market segments.
- Conduct in-depth market research, competitive analysis, and customer needs assessments to identify market opportunities.
- Create engaging sales enablement materials, including datasheets, presentations, case studies, and demo scripts.
- Collaborate with content marketing to develop thought leadership content, blog posts, webinars, and whitepapers.
- Train and equip the sales team on product features, benefits, and competitive differentiators.
- Monitor market trends, customer feedback, and product performance metrics to inform strategy adjustments.
- Act as a subject matter expert for the product portfolio, engaging with customers and partners as needed.
- Drive demand generation initiatives in alignment with product marketing objectives.
- Foster strong relationships with internal stakeholders across product, engineering, sales, and customer success.
- Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
- 5+ years of experience in product marketing, preferably within the B2B SaaS industry.
- Proven track record of successful product launches and go-to-market campaigns.
- Exceptional written and verbal communication skills, with the ability to articulate complex technical concepts clearly.
- Strong analytical and strategic thinking abilities.
- Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot).
- Ability to work independently and manage multiple projects in a fast-paced, remote environment.
- Demonstrated ability to collaborate effectively with cross-functional teams.
- Passion for technology and a keen understanding of software solutions.
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2
Senior Product Marketing Manager (Beauty)
NE1 4DG Newcastle upon Tyne, North East
£65000 Annually
WhatJobs Direct
Posted 2 days ago
Job Viewed
Job Description
Our client is seeking a strategic and results-driven Senior Product Marketing Manager to lead product marketing initiatives within the beauty and wellness sector. This hybrid role requires a deep understanding of the beauty market, consumer behavior, and effective go-to-market strategies. You will be responsible for developing and executing comprehensive product marketing plans that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will have a proven track record in product marketing, with a strong emphasis on the beauty industry. Your responsibilities will include conducting market research, defining product positioning and messaging, developing compelling marketing collateral, and collaborating with sales, product development, and digital marketing teams. You will play a key role in shaping the narrative around our products and ensuring they resonate with our target audience. Strong analytical skills, excellent communication abilities, and a creative mindset are essential for success. You will be responsible for managing product launches, developing pricing strategies, and overseeing promotional campaigns. We are looking for a leader who can translate market insights into actionable marketing strategies and drive impactful results. The ability to work effectively in a hybrid environment, balancing remote collaboration with essential on-site presence for team synergy and strategic meetings, is crucial. If you are a passionate and experienced marketing professional with a flair for the beauty industry, this is an exceptional opportunity to make a significant impact.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive product marketing strategies for the beauty portfolio.
- Conduct market research, competitive analysis, and consumer insights gathering.
- Define product positioning, messaging, and value propositions.
- Create compelling marketing collateral, including presentations, datasheets, and website content.
- Lead successful product launches, from pre-launch planning to post-launch analysis.
- Collaborate with cross-functional teams (Sales, Product Development, Digital Marketing) to ensure alignment and drive success.
- Develop and manage pricing strategies and promotional campaigns.
- Monitor product performance, market trends, and customer feedback.
- Present marketing plans and results to senior leadership.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5-7 years of experience in product marketing, preferably within the beauty or consumer goods industry.
- Proven success in developing and executing go-to-market strategies.
- Strong understanding of the beauty and wellness market dynamics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional written and verbal communication, presentation, and interpersonal skills.
- Proficiency in marketing automation tools and analytics platforms.
- Experience working in a hybrid model is essential.
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3
Senior Product Marketing Manager - FMCG
SR5 1UL Sunderland, North East
£50000 Annually
WhatJobs Direct
Posted 2 days ago
Job Viewed
Job Description
Our client, a leading and dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and results-oriented Senior Product Marketing Manager to join their thriving commercial team in Sunderland, Tyne and Wear, UK . This pivotal role will be responsible for developing and executing comprehensive go-to-market strategies for a portfolio of innovative consumer products, driving brand growth and market penetration. The ideal candidate will possess a deep understanding of the FMCG market, exceptional analytical skills, and a proven ability to translate consumer insights into successful marketing campaigns.
Key Responsibilities:
Qualifications:
This role offers a competitive salary, excellent benefits, and the opportunity to significantly impact the success of well-known consumer brands in Sunderland . Be part of a forward-thinking team shaping the future of the FMCG market.
Key Responsibilities:
- Develop and implement integrated marketing strategies and launch plans for new and existing FMCG products.
- Conduct in-depth market research, competitor analysis, and consumer insight gathering to identify market opportunities and challenges.
- Define product positioning, messaging, and unique selling propositions (USPs) for target audiences.
- Collaborate with cross-functional teams, including R&D, sales, supply chain, and brand management, to ensure successful product development and market introduction.
- Develop compelling marketing collateral, including presentations, product guides, and promotional materials.
- Oversee advertising, digital marketing, social media campaigns, and in-store promotions.
- Analyse campaign performance, track key marketing metrics (e.g., sales volume, market share, ROI), and provide actionable insights for optimization.
- Manage marketing budgets and allocate resources effectively to achieve objectives.
- Build and maintain strong relationships with key retail partners and stakeholders.
- Stay abreast of industry trends, emerging consumer behaviours, and competitive activities within the FMCG landscape.
- Mentor and guide junior members of the marketing team.
- Prepare regular reports on product performance and marketing initiatives for senior management.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is advantageous.
- A minimum of 7 years of progressive experience in product marketing, brand management, or a related marketing role within the FMCG industry.
- Demonstrated success in developing and launching new products and driving market growth.
- Strong understanding of the FMCG retail environment and consumer purchase drivers.
- Excellent analytical skills, with the ability to interpret complex data and translate it into strategic marketing actions.
- Exceptional communication, presentation, and interpersonal skills.
- Proven ability to manage multiple projects simultaneously and work effectively in a fast-paced, deadline-driven environment.
- Proficiency in market research methodologies and data analysis tools.
- Experience with digital marketing channels and social media platforms.
- Creative thinking and a passion for consumer brands.
- Adaptability and a proactive approach to challenges.
This role offers a competitive salary, excellent benefits, and the opportunity to significantly impact the success of well-known consumer brands in Sunderland . Be part of a forward-thinking team shaping the future of the FMCG market.
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4
FMCG Brand Manager, Remote Strategy
SR1 1AA Sunderland, North East
£55000 Annually
WhatJobs Direct
Posted 2 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and experienced Brand Manager to join their remote strategy team. This is a fully remote position, offering the flexibility to work from anywhere in the UK. You will be instrumental in developing and executing strategic brand plans that drive market share and profitability for key FMCG products. The ideal candidate will possess a strong understanding of consumer behaviour, market trends, and the competitive landscape within the FMCG industry. Your responsibilities will include conducting market research, analysing sales data, identifying consumer insights, and developing compelling brand positioning and messaging. You will collaborate closely with cross-functional teams, including sales, marketing, product development, and supply chain, to ensure the successful launch and ongoing management of brands. This role requires a strategic thinker with excellent analytical and communication skills, capable of translating insights into actionable brand initiatives. You will be responsible for managing marketing budgets, evaluating campaign effectiveness, and reporting on brand performance. Experience in digital marketing, e-commerce, and modern media channels is highly desirable. A Bachelor's degree in Marketing, Business Administration, or a related field is required, along with a minimum of 5 years of brand management experience within the FMCG sector. Proven success in developing and implementing impactful brand strategies is essential. The ability to work independently, manage multiple priorities, and thrive in a remote, fast-paced environment is crucial. If you are a results-oriented marketer with a passion for building strong consumer brands, this remote opportunity offers a challenging and rewarding career path. Join an organisation that values creativity and strategic foresight.
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5
Senior FMCG Brand Manager - Digital Strategy
SR1 1AB Sunderland, North East
£60000 Annually
WhatJobs Direct
Posted 4 days ago
Job Viewed
Job Description
Our client, a leading innovator in the Fast-Moving Consumer Goods sector, is seeking a highly strategic and results-driven Senior FMCG Brand Manager to spearhead their digital brand initiatives. This is a fully remote, permanent position, offering an exceptional opportunity to shape brand perception and drive consumer engagement in the digital space from the comfort of your own home. You will be instrumental in developing and executing comprehensive brand strategies with a strong emphasis on online channels, including social media, e-commerce platforms, and digital advertising. Your role will involve deep dives into consumer insights, market trends, and competitor analysis to identify new growth opportunities and maintain a competitive edge. Key responsibilities include managing the brand's online presence, overseeing content creation and marketing campaigns, analyzing digital performance metrics, and collaborating with cross-functional teams to ensure brand consistency across all touchpoints.
The ideal candidate will possess a proven track record in brand management within the FMCG industry, with demonstrable success in developing and launching digital marketing campaigns. You should have extensive experience with digital analytics tools, SEO/SEM strategies, and social media management platforms. A strong understanding of consumer psychology and the ability to translate complex data into actionable insights are crucial. Excellent communication, presentation, and stakeholder management skills are essential, as you will be working closely with internal teams and external agencies. This remote role requires self-discipline, excellent time management, and the ability to work autonomously while remaining a collaborative team player. If you are passionate about building powerful brands in the digital age and thrive in a dynamic, remote-first environment, we encourage you to apply. We are looking for someone who can inspire and lead, driving measurable growth and contributing significantly to our client's ongoing success. This role is based remotely, supporting the operational hub near Sunderland, Tyne and Wear, UK .
The ideal candidate will possess a proven track record in brand management within the FMCG industry, with demonstrable success in developing and launching digital marketing campaigns. You should have extensive experience with digital analytics tools, SEO/SEM strategies, and social media management platforms. A strong understanding of consumer psychology and the ability to translate complex data into actionable insights are crucial. Excellent communication, presentation, and stakeholder management skills are essential, as you will be working closely with internal teams and external agencies. This remote role requires self-discipline, excellent time management, and the ability to work autonomously while remaining a collaborative team player. If you are passionate about building powerful brands in the digital age and thrive in a dynamic, remote-first environment, we encourage you to apply. We are looking for someone who can inspire and lead, driving measurable growth and contributing significantly to our client's ongoing success. This role is based remotely, supporting the operational hub near Sunderland, Tyne and Wear, UK .
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