9 Brand Management jobs in Salford

• Develop and implement integrated marketing plans for assigned product lines, aligning with company objectives.
• Conduct in-depth market research and competitive analysis to identify opportunities and threats.
• Define product positioning, messaging, and value propositions for target consumer segments.
• Lead the development and execution of go-to-market strategies for new product launches and relaunches.
• Collaborate closely with sales, R&D, and creative teams to ensure alignment and effective execution of marketing initiatives.
• Manage marketing budgets, allocate resources effectively, and track ROI.
• Develop and oversee the execution of integrated marketing campaigns across various channels (digital, social media, traditional advertising, in-store promotions).
• Analyze campaign performance and market trends, providing actionable insights and recommendations.
• Build strong relationships with key stakeholders, including agencies and retail partners.
• Stay abreast of emerging consumer trends, market dynamics, and best practices in FMCG marketing.
• Contribute to the long-term brand strategy and innovation pipeline.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5-7 years of progressive experience in product marketing, preferably within the FMCG sector.
• Demonstrated success in developing and launching successful consumer products.
• Strong understanding of consumer behaviour, market segmentation, and brand management principles.
• Proven experience in developing and executing multi-channel marketing campaigns.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills.
• Proficiency in market research tools and techniques.
• Experience managing budgets and working with creative agencies.
• Ability to thrive in a fast-paced, remote work environment and manage multiple projects concurrently.

• Develop and implement comprehensive brand strategies that align with business goals and target audience insights.
• Oversee the creation and execution of integrated marketing campaigns across digital, social, print, and event channels.
• Manage brand identity, messaging, and positioning to ensure consistency and impact.
• Conduct market research and competitive analysis to identify opportunities and trends.
• Collaborate with creative teams, agencies, and stakeholders to produce high-quality marketing materials.
• Measure and report on the performance of marketing campaigns, providing actionable insights for optimization.
• Manage marketing budgets effectively, ensuring optimal allocation of resources.
• Build and maintain strong relationships with media partners and influencers.
• Mentor and guide junior marketing team members, fostering a collaborative environment.
• Stay ahead of industry developments and emerging marketing technologies.
• Develop and manage PR strategies to enhance brand visibility and reputation.
• Organize and execute promotional events and product launches.

• Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree is a plus.
• Minimum of 6 years of experience in marketing or brand management, preferably within the media or entertainment industry.
• Proven track record of developing and executing successful brand strategies and integrated marketing campaigns.
• Strong understanding of digital marketing channels, social media, content marketing, and SEO/SEM.
• Excellent analytical and project management skills.
• Exceptional written and verbal communication skills, with a flair for creative storytelling.
• Experience with marketing automation platforms and analytics tools.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong leadership and team management skills.
• Creative thinking and a passion for innovation in marketing.
• Experience in public relations and media relations is highly desirable.

• Develop and execute comprehensive brand strategies that align with overarching business objectives.
• Conduct in-depth market research and consumer insights analysis to identify emerging trends and opportunities.
• Define brand positioning, messaging, and visual identity across all touchpoints.
• Oversee the development and implementation of integrated marketing campaigns, working closely with internal teams and external agencies.
• Manage brand budgets, ensuring optimal allocation of resources for maximum impact.
• Monitor brand performance, analyze key metrics (e.g., brand awareness, market share, customer engagement), and recommend strategic adjustments.
• Collaborate with product development teams to ensure new product launches are aligned with brand strategy.
• Foster strong relationships with cross-functional stakeholders, including sales, marketing, R&D, and supply chain.
• Lead and mentor a team of brand managers and marketing professionals.
• Champion brand consistency and excellence throughout the organization.
• Stay informed about competitor activities and industry best practices.

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 10+ years of progressive experience in brand management, with a significant portion within the FMCG industry.
• Demonstrated success in developing and launching successful brands and campaigns.
• Strong understanding of consumer behavior, market dynamics, and marketing principles.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Exceptional leadership, communication, and presentation abilities.
• Experience in managing agency relationships and budgets.
• Proficiency in market research tools and methodologies.
• Ability to work effectively in a fast-paced, dynamic environment.
• This is a hybrid role, requiring presence in the **Manchester** office for key meetings and collaborative sessions, with flexibility for remote work.

About AIPRM:

AIPRM is at the cutting edge of artificial intelligence, providing predictive marketing solutions that integrate seamlessly into businesses' existing workflows. Our AI tools enable data-driven decision-making that is both accessible and actionable.

Summary:

We are in search of a creative and data-driven Software Product Marketing Specialist to join our dynamic team. This role will focus on creating and disseminating engaging content across various media, including high-quality blog posts, compelling images, illustrations, and videos. A successful candidate will build and maintain our social media presence, fostering community engagement, and establishing AIPRM as a thought leader in AI software marketing.

Key Responsibilities:

• Grow our brand and paid user base into all markets, with a focus on US SMBs.
• Strategize and implement marketing campaigns that align with our product/market fit.
• Produce outstanding, engaging marketing content, including:
• Blogs : Write informative and compelling blog posts, enhanced with high-quality pictures and illustrations to reinforce the written content.
• Visual Content : Create visually appealing graphics and illustrations that communicate complex AI concepts in an easily digestible format.
• Videos : Produce engaging videos that showcase our AI tools and services, highlight customer success stories, and promote our brand as a leader in the AI marketing industry.
• Engage with our online community through regular updates, interactions, and conversations on social media platforms.
• Collaborate with graphic designers, video editors, and content creators to ensure content quality and brand consistency, or produce it yourself using AI and the plethora of amazing tools.
• Analyze media metrics to optimize strategies, enhance engagement, and increase conversion rates.

Requirements

Skills and Qualifications:

• Proven track record in marketing, with a strong portfolio demonstrating skills in content creation and social media management.
• Passionate about AI with a robust understanding of its application in marketing, sales, customer support and other roles.
• Exceptional writing and communication skills, capable of breaking down complex workflows into simple convincing steps, explain complex topics in an approachable way.
• Creativity and strategic thinking, capable of working both independently and collaboratively.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Education and Experience:

• At least 3 years of experience in digital marketing of software products
• Experience with AIPRM as a plus

Personal Traits:

• A creative writer and communicator
• A finisher - ideas are worth a dime a dozen, execution is everything
• A natural gift for persuasive and instructive writing, speaking and filming.
• A hands-on approach in all efforts

Benefits

• Opportunity to work for a rapidly growing AI SaaS company with a 2+ million user audience.
• Flexible working hours (our 100% remote team spans timezones from GMT-5 to GMT+8 currently already).
• Work directly with seasoned SaaS entrepreneurs (20+ years each business experience) and a highly productive, results-oriented team.
• Ability to define the future of AI and learn from the best.

Please apply with code AIPRMmkt1 and your timezone in the first sentence of your application.

Please tell us in which role, company and for how long you had a similar responsibility.

• Developing and executing comprehensive brand strategies to enhance market share and brand equity.
• Leading the creation and evolution of brand positioning, identity, and narrative.
• Conducting in-depth market research and consumer insights analysis to identify opportunities and challenges.
• Collaborating closely with marketing, product development, and sales teams to ensure cohesive brand execution.
• Overseeing the development of integrated marketing campaigns and communication plans.
• Managing brand budgets and resource allocation effectively.
• Monitoring brand performance metrics and implementing data-driven adjustments.
• Championing brand consistency and excellence across all internal and external communications.
• Mentoring and guiding a team of brand managers and marketing professionals in a virtual setting.
• Identifying emerging trends and innovations within the FMCG landscape to inform brand strategy.