9 Brand Strategy Roles jobs in London

Our client, a leading name in the FMCG sector, is seeking a highly experienced and innovative Head of Brand Management to join their team in **London, England, UK**. This senior role is responsible for defining and executing brand strategies across a portfolio of products, driving market share, and enhancing brand equity. The Head of Brand Management will lead a team of brand managers, overseeing all aspects of brand development, marketing campaigns, product innovation, and consumer engagement. The ideal candidate will possess a deep understanding of the FMCG market, a proven ability to develop successful brand strategies, and exceptional leadership skills. Responsibilities include:

• Developing and implementing long-term brand strategies and annual marketing plans to achieve business objectives.
• Leading and mentoring a team of brand managers, fostering a collaborative and high-performance culture.
• Overseeing the development and execution of integrated marketing campaigns across multiple channels.
• Identifying new product development opportunities and guiding the innovation pipeline from concept to launch.
• Conducting market research and consumer analysis to understand trends, competitor activities, and unmet consumer needs.
• Managing the brand budget effectively, ensuring optimal allocation of resources and ROI.
• Collaborating closely with sales, R&D, supply chain, and external agencies to ensure seamless brand execution.
• Monitoring brand performance metrics, analyzing results, and adapting strategies as necessary.
• Ensuring brand consistency and integrity across all touchpoints.
• Staying abreast of industry best practices and emerging marketing trends.

Qualifications: A Bachelor's degree in Marketing, Business, or a related field is essential; an MBA or Master's degree is preferred. Minimum of 8-10 years of progressive brand management experience within the FMCG industry. Proven track record of successful brand launches and growth. Strong strategic thinking, analytical, and problem-solving skills. Excellent leadership, team management, and communication abilities. Experience with digital marketing, social media, and e-commerce platforms. This role offers a significant opportunity to shape the future of a respected brand portfolio. You will benefit from a competitive remuneration package, comprehensive benefits, and a hybrid working model that supports work-life balance.

**Senior Manager, Customer Marketing & Strategic Content**
Responsibilities: "I want to and CAN do that!"
**Strategy Development & Execution**
+ Take the reins on our customer advocacy and thought leadership strategy for EMEA! Craft regional plans that blend big global themes with local flavour, think customer stories, original content, and a strong pulse on what matters in your market.
+ Be the ultimate connector, work hand-in-hand with global advocacy, marketing, and sales to make magic happen. Swap best practices and share resources.
+ Sync up with the global content team, bringing EMEA's insights to the table and making sure our content lands just right in the region.
+ Lead and motivate your team of two regional marketers, empowering them to bring our thought leadership and customer marketing vision to life.
+ Oversee budgets for customer advocacy and content programs, ensuring resources are allocated effectively to maximise impact and results.
**Customer Advocacy**
+ Own and drive the regional customer advocacy program, partnering with sales and customer success to identify, build, and strengthen relationships with our standout customer advocates.
+ Develop and embed a customer storytelling strategy that features authentic customer voices and success stories across all regional campaigns and channels.
+ Hunt down, polish, and share powerful customer stories, testimonials, case studies, and speaker opportunities that spotlight real value and spark engagement.
**Thought Leadership & Content Creation**
+ Collaborate with the global content marketing team to keep our strategy sharp and our content regionally relevant.
+ Lead quarterly thought leadership launches (like "State of Observability" and "Cost of Downtime"), driving awareness, demand, and customer engagement.
+ Build a content program for CXO engagement-think French and German podcasts, Perspectives pieces, sponsored content, and more. Make sure executive engagement programs (EBC, CBC, ESP) are powered by top-notch thought leadership.
+ Team up with regional content marketers to ace the EMEA localisation and translation strategy, delivering standout content for France and Germany
**Program Impact & Continuous Improvement**
+ Set the bar for success - define, track, and share the metrics that matter for advocacy and thought leadership programs.
+ Monitor participation, business impact, and feedback. Use what you learn to keep our initiatives fresh, relevant, and impactful.
**Requirements: What You Bring to the Table**
**Education & Experience**
+ You've got 7+ years of experience in customer marketing, content marketing, or thought leadership.
+ You know EMEA inside and out, especially when it comes to managing regional programs, nailing localisation, and communicating across cultures.
+ You're a proven leader with a knack for building and inspiring high-performing teams.
**Skills & Knowledge**
+ You live and breathe customer-centricity,always championing customer needs and weaving their insights into every program.
+ You're a master storyteller who can create and edit compelling content across every channel (written, video, audio, you name it).
+ You know how to connect, influence, and rally teams and stakeholders at every level.
+ You've run integrated marketing campaigns and love getting creative with advocacy and influencer programs.
+ You are highly organised and adept at managing multiple projects simultaneously.
+ You're fluent in English (fluency in French and/or German is highly desirable!)
+ You know your way around marketing CRMs and analytics tools
+ You're data-driven, always tracking, analysing, and optimising to make sure programs hit the mark.
Splunk, a Cisco company, is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun - where everyone can succeed.
Join us to transform the way the world works.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
At LinkedIn we believe that marketing is what accelerates business growth and that nearly all the levers of business growth are driven by marketing. Because of this, we are passionate about helping marketers unlock growth for their companies and seeing them thrive. We work with our customers to empower them to make more effective marketing and business decisions with insights leveraging one of the richest proprietary data sets in the world.   
Join us in advancing our vision to create economic opportunity for every member of the global workforce by helping organizations thrive and grow through marketing excellence.  The LinkedIn Marketing Solutions (LMS) Measurement Analytics Partner (MAP) team is seeking a dynamic, visionary Strategic Measurement Consultant with a strong technical background and proven expertise in marketing analytics and measurement innovations to join our global team of marketing measurement and insights experts. This team is responsible for developing and scaling leading-edge marketing measurement and insights solutions to support our LMS sales teams with deepening strategic relationships with our customers and driving commercial outcomes powered by the experiences of LinkedIn's 1B+ members spanning over 200 countries and territories.
As a Strategic Measurement Consultant, you'll be at the forefront of driving measurement excellence for our clients and agency partners. Partnering across sales, product, and marketing, you will lead the adoption of advanced analytics and measurement strategies, harnessing industry-leading data to unlock actionable insights and maximize advertising impact across digital platforms.
Key Responsibilities:
+ Lead complex client and agency relationships, advising on advanced measurement frameworks that elevate business performance.
+ Develop and operationalize learning agendas and measurement strategies, fostering adoption of cutting-edge methodologies, tools, and partnerships.
+ Design and execute empirical research, A/B tests, incrementality and attribution studies, and clean room solutions to optimize campaign performance.
+ Synthesize and communicate complex research and analytics, distilling insights for both technical and non-technical senior stakeholders.
+ Collaborate with and advise senior cross-functional partners to identify innovation opportunities including, but not limited to new product features, measurement capabilities, and go-to-market strategies.
+ Cultivate and share measurement best practices across teams, clients, and global partners.
+ Champion a culture of experimentation, analytical rigor, and continuous improvement in measurement approaches.
+ Drive thought leadership on the future of B2B measurement working with relevant industry bodies
Basic Qualifications
+ 10+ years' experience in analytics, marketing science, measurement, or consulting, with direct client-facing leadership.
+ Bachelor's or Master's in a quantitative or analytical field (e.g., Statistics, Data Science, Economics, Engineering, Mathematics or related analytic field).
+ 5+ years' experience using python, SQL or similar querying language
+ 5+ years' experience in a consultative or advisory role
Preferred Qualifications
+ Deep expertise in advertising measurement methodologies, incl. attribution, MMM, incrementality, online/offline measurement, CAPI and experimental design.
+ Strong data acumen with experience working with large-scale datasets, advanced analytics tools and/or digital AdTech ecosystems.
+ Proven ability to influence executive stakeholders and translate complex analytics into actionable strategy.
+ Experience driving change through adoption of innovative measurement products and methods at scale.
+ Excellent communication skills, adept at making measurement engaging, accessible, and actionable for diverse audiences; measurement storytelling.
+ Experience in B2B marketing analytics and marketing intelligence, or B2B consulting
+ Experience with LLM, Gen-AI techniques
+ Experience with CRM platform technology and data structures
+ Experience working directly with engineering and technical teams
Suggested Skills
+ Stakeholder Management
+ SQL
+ Consulting
**Global Data Privacy Notice for Job Candidates **
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants:

A dynamic and rapidly growing e-commerce business is looking for a visionary Head of Digital Marketing Strategy to lead their online presence on a fully remote basis. This is a senior leadership role responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. You will oversee all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. The ideal candidate will possess a deep understanding of the digital landscape, a data-driven approach to decision-making, and a proven track record of success in scaling digital marketing efforts. You will be responsible for setting strategic objectives, managing budgets, analysing campaign performance, and identifying new opportunities for growth. Collaboration with cross-functional teams, including product development, sales, and customer service, will be key to ensure integrated marketing initiatives. This role requires strong leadership, strategic thinking, and excellent analytical and communication skills. A minimum of 8 years of experience in digital marketing, with at least 3 years in a leadership role, is required. Proficiency with marketing automation tools, analytics platforms (e.g., Google Analytics), and CRM systems is essential. Experience in the e-commerce sector is highly desirable. This remote position offers the opportunity to shape the digital future of a thriving company and work with a talented, globally distributed team, providing maximum flexibility and autonomy.

As a senior leader of the team, you will lead high-impact B2B sales and marketing transformation projects for global clients in the technology and communications sector. You will be responsible for end-to-end project delivery, client relationship management, and driving actionable insights that shape go-to-market strategies, customer segmentation, partner ecosystems, sales and marketing process definition and KPI deliveries

Key Responsibilities:

1. Strategic Leadership:
• Lead the development of our sales and marketing vertical to drive growth, operational efficiency, and market leadership.
• Provide insights and recommendations based on market trends, competitive analysis, and best practices from previous consulting engagements.
• Collaborate with executive leadership to define and drive business delivery for the assigned clients
2. Operations Management:
• Lead multi-disciplinary consulting teams to deliver complex B2B sales and marketing strategy and transformation projects, including project planning, resource allocation, and delivery to ensure high-quality outcomes within agreed timelines and budgets.
3. Client Delivery
• Manage relationships with internal and external stakeholders, including vendors, customers, and partners.
• Manage client expectations while delivering value for our clients
• Translate client needs to actionable strategies across sales, marketing and customer experience
• Define and implement customer segmentation frameworks, customer journey mapping, addressable market sizing, and prioritization models.
• Develop frameworks for Lead generation strategy, Account Based Marketing (ABM), Digital Lead Generation Strategy develop actionable targeting and Go -to- market strategies.
• Design and implement sales and partner enablement programs, value propositions, and messaging frameworks.
• Advise on improving Marketing Technology (MarTech) and CRM performance including delivering better ROI from existing platforms
• Advise on best practices for marketing activity analysis, sales force performance assessment, sales and marketing process improvements, customer experience enhancement and performance management
• Benchmark and track industry operating models, pricing strategies, and digital transformation initiatives
4. Cross-Functional Collaboration:
• Facilitate communication between technical and non-technical teams to ensure smooth project execution and resource allocation.
• Lead project management teams to deliver on complex projects, ensuring milestones are met on time and within budget

Required Experience & Skills:

• 10+ years’ experience in management consulting, with a focus on B2B sales and marketing strategy for technology, telecom, or retail clients.
• Proven track record of leading large-scale, cross-functional consulting engagements for top-tier firms (e.g., McKinsey, BCG, Bain, Accenture, Deloitte).
• Deep expertise in go-to-market strategy, customer segmentation, partner management, and sales enablement.
• Strong analytical skills with experience in market sizing, customer journey mapping, process frameworks and competitive benchmarking.
• Exceptional client management, communication, and stakeholder engagement skills.
• Ability to synthesize complex data into actionable insights and executive-level recommendations.
• Experience with digital transformation, marketing automation, and CRM/ERP/OSS/BSS systems is highly desirable.
• MBA or equivalent advanced degree preferred.

What We Offer:

• Competitive salary and performance-based bonuses.
• Opportunities for professional growth and career advancement.
• Flexible work hours and the possibility of hybrid work.
• A collaborative and innovative work environment with a team of industry experts.

About Us

• Infosys Consulting is a mid-size player with an entrepreneurial spirit that works with a market-leading brand for clients across all industries, unleashing the limitless potential of design combined with technology. As part of the global top-5 IT brand Infosys, we combine our strategic foresight with tech feasibility to transform ambition into action, outperforming the market and experiencing rapid growth.
• Infosys  has been recognized by the Top Employers Institute  as a Top Employer 2021, across Europe, Middle East, Asia Pacific and North America in recognition of its excellence in employment practices and due to our client innovations, our cultural diversity and dedicated training and career paths we offer to our consultants.
• As we look to strengthen our team with top talent that can shape the future for our clients, we seek entrepreneurial-minded individuals that value a highly diverse culture where differences are embraced, that want to have a voice with top management and that are rewarded for collective achievement. We are committed to fostering an inclusive work culture that inspires everyone to deliver their best!

Why Join Us?

For the right talent that want to be part of a diverse team, innovation-driven practice, and a high-performance culture, we offer industry-leading compensation and benefits, along with top training and development opportunities so that you can grow your career and achieve your personal ambitions.

Our client, a globally recognised media organisation with a commitment to journalistic integrity and impactful storytelling, is seeking a strategic and visionary Head of Communications & Brand Strategy. This is a senior, fully remote leadership position, empowering you to shape our public image and amplify our brand narrative from anywhere in the UK. You will be responsible for developing and executing comprehensive communication strategies that enhance brand reputation, engage diverse audiences, and support key business objectives. This includes overseeing media relations, public affairs, corporate communications, social media strategy, and internal communications. The ideal candidate will have extensive experience in high-level communications, a deep understanding of the media landscape, and a proven ability to manage crises effectively. You will lead a talented team of communication professionals, fostering a collaborative and innovative environment. We are looking for a creative and results-oriented leader with exceptional storytelling skills, a strategic mindset, and the ability to translate complex ideas into compelling messages. Your expertise will be crucial in guiding our brand's evolution and ensuring its relevance in an increasingly dynamic media environment. This role demands a proactive approach, a keen understanding of market trends, and the ability to build and maintain strong relationships with media outlets, stakeholders, and influencers. You will champion the brand's values and ensure consistent messaging across all platforms. This is an unparalleled opportunity to lead communications for a respected institution and significantly impact its public perception and reach.
Responsibilities:

• Develop and implement integrated communication and brand strategies aligned with organisational goals.
• Oversee all aspects of media relations, including press releases, media outreach, and crisis communication.
• Manage corporate communications, ensuring consistent and effective messaging to internal and external stakeholders.
• Lead and mentor the communications team, fostering professional growth and high performance.
• Develop and execute social media strategies to enhance brand visibility and engagement.
• Oversee internal communications to ensure employees are informed and aligned with company objectives.
• Manage the organisation's brand identity and ensure its consistent application across all touchpoints.
• Monitor media coverage and industry trends, providing insights and recommendations.
• Build and maintain strong relationships with journalists, influencers, and key stakeholders.
• Manage the communications budget effectively and allocate resources strategically.
• Contribute to senior leadership discussions on strategic planning and reputation management.

Qualifications:

• Master's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• Minimum of 10 years of progressive experience in communications leadership, preferably within the media or PR industry.
• Demonstrated success in developing and executing strategic communication plans.
• Extensive experience in media relations, crisis management, and public affairs.
• Proven ability to lead and manage diverse teams.
• Exceptional written and verbal communication, presentation, and interpersonal skills.
• Strong understanding of digital communication channels and social media platforms.
• Strategic thinker with strong analytical and problem-solving capabilities.
• Ability to work effectively in a fast-paced, remote environment.
• Established network within the media and PR industries.

This is a fully remote position, open to candidates located anywhere within the UK, with strategic oversight relevant to our presence in **London, England, UK**.

Our client is a dynamic and innovative media organisation seeking a highly strategic Senior Digital Marketing Manager to lead their content strategy and Search Engine Optimization (SEO) efforts. This is a fully remote position, offering the flexibility to work from anywhere within the UK. You will be instrumental in developing and executing comprehensive digital marketing campaigns that drive audience engagement, website traffic, and brand visibility. The ideal candidate will possess a deep understanding of content marketing, SEO best practices, social media strategy, and data analytics, with a proven ability to translate business objectives into measurable digital marketing success.

Key Responsibilities:

• Develop and implement a data-driven content strategy aligned with overall marketing and business objectives.
• Oversee all aspects of SEO, including keyword research, on-page and off-page optimization, technical SEO, and link-building strategies.
• Manage the creation, editing, and publishing of engaging and high-quality content across various digital platforms (website, blog, social media, email).
• Analyze website traffic, user behavior, and campaign performance using tools such as Google Analytics, SEMrush, and Ahrefs.
• Develop and manage digital marketing campaigns across multiple channels, including social media, email marketing, and paid advertising.
• Collaborate with internal teams (editorial, design, product) to ensure brand consistency and effective campaign execution.
• Monitor industry trends, competitor activities, and emerging digital marketing technologies to identify new opportunities.
• Manage the digital marketing budget and allocate resources effectively to maximize ROI.
• Provide regular reports on digital marketing performance, insights, and recommendations to senior management.
• Mentor junior members of the marketing team and foster a collaborative working environment.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 6 years of experience in digital marketing, with a strong focus on content strategy and SEO.
• Demonstrated success in developing and executing SEO strategies that have significantly improved organic search rankings and traffic.
• Proficiency with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics).
• Experience with content management systems (CMS) and social media management tools.
• Strong understanding of digital marketing best practices across various channels.
• Excellent writing, editing, and communication skills.
• Proven ability to manage projects, prioritize tasks, and meet deadlines in a remote setting.
• Strategic thinker with strong analytical and problem-solving abilities.
• Experience in the media industry is a plus.

This is an excellent opportunity to shape the digital presence of a leading media company, fully remotely, in London, England, UK .

Our client, a renowned multinational FMCG organization, is seeking a strategic and dynamic Senior Brand Manager to lead global brand initiatives. Based in our vibrant **London, England, UK** office, this role is critical in shaping and executing overarching brand strategies that drive market share and consumer engagement worldwide. You will be responsible for identifying global brand opportunities, developing compelling marketing campaigns, overseeing product innovation pipelines, and ensuring consistent brand messaging across diverse markets. The ideal candidate will possess extensive experience in global brand management within the FMCG sector, a deep understanding of consumer insights, and a proven ability to lead cross-functional teams. This is a hybrid role, offering a balanced approach to in-office collaboration and remote work.

Key Responsibilities:

• Develop and implement comprehensive global brand strategies aligned with corporate objectives.
• Conduct market analysis, consumer research, and competitive benchmarking to identify growth opportunities.
• Lead the development and execution of integrated marketing plans across all channels (digital, ATL, BTL).
• Oversee the product innovation pipeline, from concept development to launch.
• Manage global brand budgets and ensure effective allocation of resources for maximum ROI.
• Collaborate with regional marketing teams to ensure successful implementation of global strategies.
• Build and maintain strong relationships with agencies, suppliers, and internal stakeholders.
• Monitor brand performance metrics and provide regular reports on key KPIs.
• Champion brand stewardship and ensure consistent brand identity and messaging globally.
• Identify emerging consumer trends and translate them into actionable brand strategies.
• Mentor and develop junior members of the brand marketing team.
• Present brand plans and performance updates to senior leadership.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a strong advantage.
• Minimum of 7 years of progressive brand management experience within the FMCG sector.
• Proven track record of developing and launching successful global brands and marketing campaigns.
• Deep understanding of consumer insights, market dynamics, and marketing principles.
• Exceptional strategic thinking, analytical, and problem-solving skills.
• Strong leadership, communication, and interpersonal skills, with experience managing cross-functional teams.
• Proficiency in digital marketing strategies and analytics tools.
• Experience in product innovation and lifecycle management.
• Ability to work effectively in a fast-paced, global environment and a hybrid work setup.
• Fluency in English; additional language skills are a plus.
• Passion for consumer brands and driving business growth.

Join our innovative team in **London, England, UK** and help shape the future of iconic brands.