8 Brand Strategy Roles jobs in London

The Brand Development Executives role is to ensure the world class standard within brand development. They will lead on small brand development projects at TGP International with oversight from the brand development management team. As well as client projects, Brand Development Executives with have input on other departmental projects to ensure the delivery of 360 service.

They will consistently ensure the delivery of quality presentations and deliverables for clients, meeting deadlines and providing a world class service. The role is paramount in driving excellent client communication and management to ensure client satisfaction, recommendation and retention.

The Brand Development Executive will partake in coaching in brand development for other junior members within the team and support the Brand Development management team in providing constant team development and learning.

Requirements

Role and Responsibilities

 Advisory & Brand Development

a.  Assisting or leading agreed scope and timescales for the development and implementation of hospitality advisory projects including:

i.   Assisting or independently leading on small scale brand development projects with oversight from managers

j.  Providing input in concept development projects including the development of concept narratives, look & feel moodboards, OS&E, music direction, uniform direction, atmosphere direction

k. Inputting on market research project specific to brand development scopes of work including market analysis, benchmarking, F&B market trends, customer profiling and market positioning

l. Liaising with interior design and graphic design team on briefs and deliverables 

m. Providing brand development market insights for masterplanning and strategy projects

b. Support in client liaison

c. Partake in the delivery of agreed brand development safaris and research trips collating learnings and presenting back to team for insight and analysis to be used moving forward

d.  Support in the development of the brand development team including services, scopes and work and lead generation

e.  Ensuring the Quality Control and Management of advisory deliverables and presentations

f.   Actively partake in the 360 process from an advisory and brand development stand point

g. Attend weekly advisory and design meetings to update on project and team progress

h. Partaking in creative culture and recognition through team trend & insight analysis

i.  Consistently ensure world class standard within own working practice

j. Support in adhoc tasks to assist the brand development and wider team deliverables

 People

a.    Support in recruitment of advisory team

b.    Support in selection of potential advisory team candidates

c.    Support in development and coaching of advisory team to maintain good team spirit

d.    Partake in monthly advisory team meetings to ensure team engagement and clear communication

Business Development

a.    Maintain company image.

b.    Identify cross / upselling opportunities in current advisory and design projects

c.    Aware of local market needs.

d.    Client retention & satisfaction – 5ECS

e.    Assist marketing and business development team with pitches and presentations from brand development team where required for brand development projects.

f.    Assist in the updates on projects, learnings, messages and insights to marketing & business development team so they can market & sell the brand development team as a world class service.

Project Lead (Where assigned as project lead)

a.    Coordinates and chairs project meetings.

b.    Ensure projects achieve high quality results.

c.    Manage program timeline.

d.    Offer support when needed, to help execute and deliver the projects efficiently.

e.    Obtaining internal and external stakeholder feedback and sign off where required.

f.    Drive the smooth collaboration between internal team to ensure all creative decisions are on brand

g.    Ensure smooth project hand over on completion on brand development scope and commencement of other departmental scopes

a.    Other Areas Where Brand Development Expertise Required

b.    Provide input for advisory team for yearly TGP trend report

c.    Work with design team to establish and implement creative and holistic approach to working

d.    Undertake business travel when required, within reason.

Support in wider company initiaitives

Benefits

TGP International Employee Benefits:

Five-Day Work Week: Standard Monday to Friday schedule.

Hybrid Work Arrangement: Three days in the office and two days working remotely.

Incentive Plan: Company incentive scheme offering up to 10%—5% for introductions and 5% for successful closures.

Annual Leave: 22 working days of paid annual leave, excluding weekends.

Remote Work Flexibility: One additional week per year to work remotely from your home country, which can be combined with up to two consecutive weeks of annual leave.

Coaching & Mentoring: Structured professional development through a dedicated coaching and mentoring program.

Annual Company Gathering: A global team event bringing together employees from all offices.

Employee Recognition Program: Regular recognition initiatives celebrating outstanding performance and contributions.

The Brand Development Managers role is to ensure the world class standard within brand development. They will lead on or oversee large contract and other brand development projects at TGP International. As well as client projects, Brand Development Managers with have input on other departmental projects to ensure the delivery of 360 service.

They will consistently ensure the delivery of quality presentations and deliverables for clients, meeting deadlines and providing a world class service. The role is paramount in driving excellent client communication and management to ensure client satisfaction, recommendation and retention.

The Brand Development Manager will partake in training and coaching in brand development for other executives and assistants within the advisory team and support the Senior Brand Development manager in providing constant team development and learning.

Requirements

Role and Responsibilities

Advisory & Brand Development

    a.    Leading agreed scope and timescales for the development and implementation of hospitality advisory projects including:

a.    Leading on large scale and other brand development projects including projects with multiple concept developments needed, multiple scopes, food halls and large corporate contracts

b.    Leading concept development projects including the development of concept narratives, look & feel moodboards, OS&E, music direction, uniform direction, atmosphere direction

c.    Lead on market research project specific to brand development scopes of work including market analysis, benchmarking, F&B market trends, customer profiling and market positioning

d.    Oversight and input on interior design and graphic design briefs and development

e.    Operations input and oversight

f.    Supporting on brand development within masterplanning and strategy projects

g.    Providing brand development market insights for masterplanning and strategy projects

    b.    Lead client liaison and management of client relationships for brand development projects

    c.    Pitching TGP’s overall 360 services as per agreed process.

    d.    Partake in the delivery of agreed brand development safaris and research trips collating learnings and presenting back to team for insight and analysis to be used moving forward 

    e.    Support in the development of the brand development team including services, scopes and work and lead generation

    f.    Input on brand development and advisory scopes of work where executives are leading

    g.    Ensuring the Quality Control and Management of advisory deliverables and presentations 

    h.    Delegation of tasks and deliverables when leading brand development scopes 

    i.    Actively partake in the 360 process from an advisory and brand development stand point

    j.    Attend weekly advisory and design meetings to update on project and team progress

    k.    Partaking in creative culture and recognition through team trend & insight analysis

    l.    Test new ideas & innovation and tracking results to improve current ways of working

    m.    Consistently ensure world class standard within own working practice

    n.    Support in adhoc tasks to assist the brand development and wider team deliverables

People

    o.    Support in recruitment and management of advisory team

    p.    Support in selection of all potential advisory team candidates

    q.    Support in development and coaching of advisory team to maintain good team spirit

    r.    Partake in monthly advisory team meetings to ensure team engagement and clear communication

    s.    Ensure personal development plans and bi-yearly reviews for executives and assistants

    t.    Support in the training and development of brand development interns including induction program

    u.    Develop on brand development training programs for executives, assistants and interns.

Business Development

    v.    Maintain company image.

    w.    Identify cross / upselling opportunities in current advisory and design projects

    x.    Aware of local market needs.

    y.    Client retention & satisfaction – 5ECS

    z.    Assist marketing and business development team with pitches and presentations from brand development team where required for brand development projects.

    aa.    Assist in the updates on projects, learnings, messages and insights to marketing & business development team so they can market & sell the brand development team as a world class service.

   bb.    Actively seek out networking opportunities to build relations with potential new clients.

    cc.    Actively promote advisory team services to potential and current clients.

Project Lead (Where assigned as project lead)

  dd.    Coordinates and chairs project meetings.

   ee.    Ensure projects achieve high quality results.

    ff.    Manage program timeline.

  gg.    Attend on site visits and in person meetings with client where necessary

   hh.    Offer support when needed, to help execute and deliver the projects efficiently.

    ii.    Provide expertise knowledge in specialty field

    jj.    Manage relationship between all external stakeholders

   kk.    Obtaining internal and external stakeholder feedback and sign off where required.

    ll.    Drive the smooth collaboration between internal team to ensure all creative decisions are on brand

mm.    Ensure smooth project hand over on completion on brand development scope and commencement of other departmental scopes

  nn.    Other Areas Where Brand Development Expertise Required

   oo.    Lead on the input from advisory team for yearly TGP trend report

  pp.    Work with design managers to establish and implement creative and holistic approach to working

  qq.    Undertake business travel when required, within reason.

    rr.     Support in wider company initiaitives

Benefits

TGP International Employee Benefits:

Five-Day Work Week: Standard Monday to Friday schedule.

Hybrid Work Arrangement: Three days in the office and two days working remotely.

Incentive Plan: Company incentive scheme offering up to 10%—5% for introductions and 5% for successful closures.

Annual Leave: 22 working days of paid annual leave, excluding weekends.

Remote Work Flexibility: One additional week per year to work remotely from your home country, which can be combined with up to two consecutive weeks of annual leave.

Coaching & Mentoring: Structured professional development through a dedicated coaching and mentoring program.

Annual Company Gathering: A global team event bringing together employees from all offices.

Employee Recognition Program: Regular recognition initiatives celebrating outstanding performance and contributions.

Description
Amazon is seeking a Principal Strategic Sourcing to join the Global Corporate Procurement (GCP) Team. This is an exciting opportunity to be a part of a team that has a meaningful and measurable impact on Amazon's success.
At Amazon, our vision is to be Earth's most customer-centric company. Our passion for invention leads us to pioneer and globalize new businesses and customer offerings daily. As we rapidly become the world's largest consumer of corporate services in many categories, the Corporate Procurement team is fueling our explosive growth by identifying innovative sourcing strategies and negotiating sustainable, long-term partnerships.
We are seeking a skilled Principal Strategic Sourcing with experience leading complex sourcing initiatives across Marketing. Key leadership traits required include the ability to influence and form partnerships with business leaders, and operational excellence in managing multiple complex and competing priorities simultaneously.
Principal Strategic Sourcing are expert practitioners in the tools for creating competitive environments, and have a bias for decision-making rooted in data and analytics. They routinely influence vendor relationships by advising Amazon leaders across multiple stakeholder groups on the direction of sourcing projects in support of business goals. If you are looking for a new challenge in a fast-paced, innovative company, come make history with Amazon's Corporate Procurement department.
Key job responsibilities
- Establishing strong relationships with internal business stakeholders; building a strong understanding of strategic business direction, requirements and priorities across assigned suppliers and/or spend categories.
- Dive deep across multiple business units to leverage our supplier base with the goal of optimizing performance, quality, and cost.
- Evaluate supplier core competencies and competitive positioning using industry cost models and benchmarking; leveraging key-insights to inform and support the strategic sourcing strategy development process.
- Managing the fundamentals of sourcing and supplier engagement activities including RFx, spend pattern analysis, contract analysis, bid evaluation, negotiations, and supplier consolidation.
- Identifying sourcing opportunities by leveraging spend analysis tools and engage with stakeholders to consolidate requirements over categories, suppliers and geographies.
- Work with business and finance leaders to identify and drive savings and controllership improvements, optimizing the return on investment and total cost of ownership.
- Providing guidance to internal stakeholders on procurement processes and best-practice tools, such as category management, supplier evaluation and supplier diversity.
Basic Qualifications
- Significant strategic sourcing experience, including experience in an indirect procurement function at a multinational corporation.
- In-depth experience in best-in-class procurement practices (category management, bench-marking, RFX, contracting, etc.).
- Experience in Marketing and ideally great knowledge of Content Production and Creative
- Master Degree/MBA
Preferred Qualifications
- Skilled negotiator with proven experience in setting negotiation strategies and leading negotiations
- Knowledge of the basic types of commercial agreement structures and the function and purpose of key legal terms.
- An analytical thinker, able to draw conclusions from large data sets
- Customer obsessed self-starter with the highest integrity and ethics.
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ( ) to know more about how we collect, use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

**Description**
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
American Express is a global marketing community with over 5,000 talented strategists, storytellers and digital experts who are working together to deliver the powerful backing of Amex every day.
The Global Advertising & Brand Management (GABM) organization is responsible for creating global marketing campaigns to support the American Express brand, driving the business through innovative marketing, messaging, partnerships, and experiences.
**How will you make an impact in this role?**
As a Senior Analyst on the Global Brand Management (GBM) team, you will play a key role in driving marketing excellence for our brand, helping to drive brand consistency and excellence across all touchpoints and markets to ensure that our brand remains relevant, distinctive, and trusted by our customers. You will work closely with marketing creators and cross-functional partners (i.e. Compliance, Legal) to ensure that our marketing partners are equipped with the knowledge and resources to deliver creative that meets our global brand standards.
**Responsibilities:**
+ Serve as a brand consultant, expert, and steward of the American Express brand.
+ Review high-visibility marketing assets to ensure compliance with the global brand standard. Provide timely feedback and suggestions for updates within the designated timeline.
+ Partner with the Brand Managers on the team to deliver presentations and workshops to train marketers and agencies on the Amex brand and guidelines.
+ Continuously review and innovate on the existing marketing review processes, tools, and resources to help drive efficiency, clarity, and improve marketer engagement.
**Minimum Qualifications:**
+ Relevant marketing experience.
+ Passion for the Amex brand, marketing, and our customers.
+ Strong project management and organizational skills, with the ability to navigate, prioritize, and execute multiple priorities simultaneously.
+ A customer-first mindset, with a commitment to delivering solutions and exceptional service to our many partners across the enterprise.
+ Ability to build strong partnerships and engagement with key players and decision-makers across the enterprise.
+ Positive attitude, flexibility, and ability to deal with ambiguity and rapid change.
Non-considerations for sponsorship:
Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions.
**Qualifications**
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
+ Competitive base salaries
+ Bonus incentives
+ Support for financial-well-being and retirement
+ Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
+ Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
+ Generous paid parental leave policies (depending on your location)
+ Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
+ Free and confidential counseling support through our Healthy Minds program
+ Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
**Job:** Marketing
**Primary Location:** United Kingdom-London-London
**Schedule** Full-time
**Req ID:**

**Senior Manager, Customer Marketing & Strategic Content**
Responsibilities: "I want to and CAN do that!"
**Strategy Development & Execution**
+ Take the reins on our customer advocacy and thought leadership strategy for EMEA! Craft regional plans that blend big global themes with local flavour, think customer stories, original content, and a strong pulse on what matters in your market.
+ Be the ultimate connector, work hand-in-hand with global advocacy, marketing, and sales to make magic happen. Swap best practices and share resources.
+ Sync up with the global content team, bringing EMEA's insights to the table and making sure our content lands just right in the region.
+ Lead and motivate your team of two regional marketers, empowering them to bring our thought leadership and customer marketing vision to life.
+ Oversee budgets for customer advocacy and content programs, ensuring resources are allocated effectively to maximise impact and results.
**Customer Advocacy**
+ Own and drive the regional customer advocacy program, partnering with sales and customer success to identify, build, and strengthen relationships with our standout customer advocates.
+ Develop and embed a customer storytelling strategy that features authentic customer voices and success stories across all regional campaigns and channels.
+ Hunt down, polish, and share powerful customer stories, testimonials, case studies, and speaker opportunities that spotlight real value and spark engagement.
**Thought Leadership & Content Creation**
+ Collaborate with the global content marketing team to keep our strategy sharp and our content regionally relevant.
+ Lead quarterly thought leadership launches (like "State of Observability" and "Cost of Downtime"), driving awareness, demand, and customer engagement.
+ Build a content program for CXO engagement-think French and German podcasts, Perspectives pieces, sponsored content, and more. Make sure executive engagement programs (EBC, CBC, ESP) are powered by top-notch thought leadership.
+ Team up with regional content marketers to ace the EMEA localisation and translation strategy, delivering standout content for France and Germany
**Program Impact & Continuous Improvement**
+ Set the bar for success - define, track, and share the metrics that matter for advocacy and thought leadership programs.
+ Monitor participation, business impact, and feedback. Use what you learn to keep our initiatives fresh, relevant, and impactful.
**Requirements: What You Bring to the Table**
**Education & Experience**
+ You've got 7+ years of experience in customer marketing, content marketing, or thought leadership.
+ You know EMEA inside and out, especially when it comes to managing regional programs, nailing localisation, and communicating across cultures.
+ You're a proven leader with a knack for building and inspiring high-performing teams.
**Skills & Knowledge**
+ You live and breathe customer-centricity,always championing customer needs and weaving their insights into every program.
+ You're a master storyteller who can create and edit compelling content across every channel (written, video, audio, you name it).
+ You know how to connect, influence, and rally teams and stakeholders at every level.
+ You've run integrated marketing campaigns and love getting creative with advocacy and influencer programs.
+ You are highly organised and adept at managing multiple projects simultaneously.
+ You're fluent in English (fluency in French and/or German is highly desirable!)
+ You know your way around marketing CRMs and analytics tools
+ You're data-driven, always tracking, analysing, and optimising to make sure programs hit the mark.
Splunk, a Cisco company, is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun - where everyone can succeed.
Join us to transform the way the world works.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
At LinkedIn we believe that marketing is what accelerates business growth and that nearly all the levers of business growth are driven by marketing. Because of this, we are passionate about helping marketers unlock growth for their companies and seeing them thrive. We work with our customers to empower them to make more effective marketing and business decisions with insights leveraging one of the richest proprietary data sets in the world.   
Join us in advancing our vision to create economic opportunity for every member of the global workforce by helping organizations thrive and grow through marketing excellence.  The LinkedIn Marketing Solutions (LMS) Measurement Analytics Partner (MAP) team is seeking a dynamic, visionary Strategic Measurement Consultant with a strong technical background and proven expertise in marketing analytics and measurement innovations to join our global team of marketing measurement and insights experts. This team is responsible for developing and scaling leading-edge marketing measurement and insights solutions to support our LMS sales teams with deepening strategic relationships with our customers and driving commercial outcomes powered by the experiences of LinkedIn's 1B+ members spanning over 200 countries and territories.
As a Strategic Measurement Consultant, you'll be at the forefront of driving measurement excellence for our clients and agency partners. Partnering across sales, product, and marketing, you will lead the adoption of advanced analytics and measurement strategies, harnessing industry-leading data to unlock actionable insights and maximize advertising impact across digital platforms.
Key Responsibilities:
+ Lead complex client and agency relationships, advising on advanced measurement frameworks that elevate business performance.
+ Develop and operationalize learning agendas and measurement strategies, fostering adoption of cutting-edge methodologies, tools, and partnerships.
+ Design and execute empirical research, A/B tests, incrementality and attribution studies, and clean room solutions to optimize campaign performance.
+ Synthesize and communicate complex research and analytics, distilling insights for both technical and non-technical senior stakeholders.
+ Collaborate with and advise senior cross-functional partners to identify innovation opportunities including, but not limited to new product features, measurement capabilities, and go-to-market strategies.
+ Cultivate and share measurement best practices across teams, clients, and global partners.
+ Champion a culture of experimentation, analytical rigor, and continuous improvement in measurement approaches.
+ Drive thought leadership on the future of B2B measurement working with relevant industry bodies
Basic Qualifications
+ 10+ years' experience in analytics, marketing science, measurement, or consulting, with direct client-facing leadership.
+ Bachelor's or Master's in a quantitative or analytical field (e.g., Statistics, Data Science, Economics, Engineering, Mathematics or related analytic field).
+ 5+ years' experience using python, SQL or similar querying language
+ 5+ years' experience in a consultative or advisory role
Preferred Qualifications
+ Deep expertise in advertising measurement methodologies, incl. attribution, MMM, incrementality, online/offline measurement, CAPI and experimental design.
+ Strong data acumen with experience working with large-scale datasets, advanced analytics tools and/or digital AdTech ecosystems.
+ Proven ability to influence executive stakeholders and translate complex analytics into actionable strategy.
+ Experience driving change through adoption of innovative measurement products and methods at scale.
+ Excellent communication skills, adept at making measurement engaging, accessible, and actionable for diverse audiences; measurement storytelling.
+ Experience in B2B marketing analytics and marketing intelligence, or B2B consulting
+ Experience with LLM, Gen-AI techniques
+ Experience with CRM platform technology and data structures
+ Experience working directly with engineering and technical teams
Suggested Skills
+ Stakeholder Management
+ SQL
+ Consulting
**Global Data Privacy Notice for Job Candidates **
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants:

Our client, a renowned multinational FMCG organization, is seeking a strategic and dynamic Senior Brand Manager to lead global brand initiatives. Based in our vibrant **London, England, UK** office, this role is critical in shaping and executing overarching brand strategies that drive market share and consumer engagement worldwide. You will be responsible for identifying global brand opportunities, developing compelling marketing campaigns, overseeing product innovation pipelines, and ensuring consistent brand messaging across diverse markets. The ideal candidate will possess extensive experience in global brand management within the FMCG sector, a deep understanding of consumer insights, and a proven ability to lead cross-functional teams. This is a hybrid role, offering a balanced approach to in-office collaboration and remote work.

Key Responsibilities:

• Develop and implement comprehensive global brand strategies aligned with corporate objectives.
• Conduct market analysis, consumer research, and competitive benchmarking to identify growth opportunities.
• Lead the development and execution of integrated marketing plans across all channels (digital, ATL, BTL).
• Oversee the product innovation pipeline, from concept development to launch.
• Manage global brand budgets and ensure effective allocation of resources for maximum ROI.
• Collaborate with regional marketing teams to ensure successful implementation of global strategies.
• Build and maintain strong relationships with agencies, suppliers, and internal stakeholders.
• Monitor brand performance metrics and provide regular reports on key KPIs.
• Champion brand stewardship and ensure consistent brand identity and messaging globally.
• Identify emerging consumer trends and translate them into actionable brand strategies.
• Mentor and develop junior members of the brand marketing team.
• Present brand plans and performance updates to senior leadership.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a strong advantage.
• Minimum of 7 years of progressive brand management experience within the FMCG sector.
• Proven track record of developing and launching successful global brands and marketing campaigns.
• Deep understanding of consumer insights, market dynamics, and marketing principles.
• Exceptional strategic thinking, analytical, and problem-solving skills.
• Strong leadership, communication, and interpersonal skills, with experience managing cross-functional teams.
• Proficiency in digital marketing strategies and analytics tools.
• Experience in product innovation and lifecycle management.
• Ability to work effectively in a fast-paced, global environment and a hybrid work setup.
• Fluency in English; additional language skills are a plus.
• Passion for consumer brands and driving business growth.

Join our innovative team in **London, England, UK** and help shape the future of iconic brands.