What Jobs are available for Campaign Management in Newcastle upon Tyne?

Role:  Marketing Campaigns Manager 

Location:  Newcastle or Sheffield - hybrid

Salary:  £32,874 - £37,874 (DOE)

Contract: Full time, Perm

Working hours:  Monday to Thursday: 8:30am – 5:00pm, Friday: 8:30am – 4:30pm 

Benefits:  

• 30 days annual leave + birthday off
• Free parking onsite
• Enhanced parental leave
• Life assurance
• EAP and online/digital GP
• Wellbeing support services
• Professional development
• Fantastic supportive culture

The Edwin Group is a growing collective of education companies working together to positively impact the lives of young people. We support schools and multi-academy trusts across the UK by offering high-quality temporary and permanent staffing, expert HR and leadership services, staff wellbeing training, character education and active learning programmes, and automated safer recruitment solutions – all designed to help schools recruit, retain and empower the best people. 

We’re proud to be recognised as a Sunday Times Best Place to Work for the third year in a row – a reflection of our strong values, supportive culture and commitment to employee wellbeing. 

The role:

We’re looking for a creative and results-driven Marketing Campaigns Manager to join our Marketing team on a permanent basis. In this key role, your primary focus will be leading integrated marketing campaigns for our recruitment brands – Vision for Education, ABC Teachers and Smart Teachers – to attract teaching and support staff and generate school leads, while also supporting wider campaign activity across the Group. 

Responsibilities:

• Plan, execute and evaluate integrated marketing campaigns using a mix of digital methods, including email, content, SEO, PPC and social media. 

• Use audience segmentation and profiling to tailor messaging and channels for key target groups. 

• Write clear, engaging, audience-led content for digital channels and collaborate with our in-house Design team to develop creative assets. 

• Maintain a central campaign asset library on the company intranet and communicate campaign plans to branches. 

• Manage campaigns in HubSpot – including email marketing, landing pages, workflows and marketing automation tools. 

• Run and optimise PPC campaigns across Google Search, Facebook/Instagram/TikTok ads and other suitable channels. 

• Track campaign performance using Google Ads, HubSpot, Salesforce, Google Tag Manager and Looker Studio, and adjust strategies based on insights. 

• Report on campaign performance against KPIs, providing insights and recommendations for improvement.

Requirements and skills

• Degree in Marketing, Communications or a related field (or equivalent professional qualification). 

• Significant experience in planning, delivering and evaluating successful marketing campaigns within a large organisation. 

• Strong copywriting, editing and proofing skills. 

• Proven success managing Google Ads (Search & Display), Meta Ads (Facebook/Instagram) and TikTok Ads. 

• Hands-on experience with HubSpot, email automation and social media management tools. 

• Strong analytical mindset with knowledge of Google Analytics, Google Tag Manager, Looker Studio, Facebook Insights, Twitter/X Analytics and SEO best practices. 

• Creative flair, attention to detail and the ability to manage multiple projects simultaneously. 

 
Desirable 

• CIM qualification in Marketing or Digital Marketing. 

• Canva, Adobe Creative Suite (Photoshop, InDesign, Illustrator) experience. 

 Click 'apply now' to be part of our exciting journey!

 Process:

• Screening Process - Our screening process is designed to assess candidates in a fair way. This gives you an opportunity to share your skill, experience and passion.
• Phone Call with the Talent Team - You will share a call with our Talent Acquisition team who will answer any questions you have about the role, our business and any next steps.
• 1st Interview - This first stage will involve meeting your potential manager and team members.
• Final Stage Interview - The final interview involves meeting a Senior Stakeholder in the business.

The Edwin Group do not discriminate on the grounds of age, gender, race, colour, religion, disability or sexual orientation, and we welcome applications from all sections of the community.

#internaledwin

• Develop and execute comprehensive digital marketing strategies across various channels, including SEM, SEO, social media advertising, display advertising, and email marketing.
• Manage and optimize paid advertising campaigns on platforms such as Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads to achieve key performance indicators (KPIs).
• Conduct keyword research, audience segmentation, and A/B testing to maximize campaign effectiveness and ROI.
• Monitor campaign performance, analyze data using tools like Google Analytics, and generate insightful reports for clients and internal stakeholders.
• Collaborate with content creators, designers, and web developers to ensure cohesive campaign messaging and user experience.
• Stay up-to-date with the latest digital marketing trends, tools, and algorithm changes, providing strategic recommendations.
• Manage marketing budgets effectively, ensuring optimal allocation of resources.
• Develop and nurture client relationships, acting as a key point of contact for performance marketing initiatives.
• Identify opportunities for new campaign strategies and innovative marketing approaches.
• Oversee SEO efforts, including on-page optimization, link building, and technical SEO, to improve organic search rankings.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 4 years of experience in digital marketing, with a strong focus on performance marketing and campaign management.
• Proven track record of successfully managing and optimizing paid advertising campaigns across multiple platforms.
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, SEMrush, and social media advertising platforms.
• Strong understanding of SEO principles and best practices.
• Excellent analytical and data interpretation skills, with the ability to translate data into actionable insights.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Experience working in a marketing agency environment is preferred.
• Proactive, results-oriented mindset with a passion for digital innovation.

• Developing and executing data-driven digital marketing strategies to achieve business objectives.
• Managing and optimizing PPC, paid social, and other performance-based advertising campaigns.
• Conducting keyword research, audience segmentation, and ad copy testing.
• Monitoring campaign performance, analyzing data, and providing regular reports with actionable insights.
• Managing and allocating advertising budgets effectively to maximize ROI.
• Identifying new opportunities for growth and optimization across digital channels.
• Staying up-to-date with the latest trends and best practices in digital marketing and advertising technology.
• Collaborating with internal teams (creative, content, web development) to ensure campaign alignment.
• Testing and iterating on campaign elements such as landing pages, ad creatives, and targeting parameters.
• Evaluating and recommending new digital marketing tools and technologies.

• Develop and execute comprehensive digital marketing strategies to achieve business objectives, including lead generation and sales growth.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads.
• Conduct keyword research, competitive analysis, and market trend analysis to identify new opportunities.
• Oversee SEO strategies, including on-page and off-page optimization, to improve organic search rankings.
• Develop and manage email marketing campaigns, including segmentation, automation, and performance analysis.
• Monitor, analyze, and report on campaign performance, providing insights and recommendations for improvement.
• Collaborate with content creators, designers, and web developers to ensure cohesive campaign messaging and user experience.
• Manage marketing budgets effectively, ensuring optimal allocation of resources to maximize ROI.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Mentor and guide junior marketing team members.

• Proven track record of success in digital marketing, with at least 5 years of experience in a similar role.
• Demonstrable experience in managing and optimizing PPC, SEO, and social media advertising campaigns.
• Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and other relevant analytics platforms.
• Excellent understanding of marketing automation tools and CRM systems.
• Experience with A/B testing and conversion rate optimization (CRO).
• Exceptional communication, presentation, and interpersonal skills.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Ability to manage multiple projects simultaneously and meet deadlines.

• Develop and execute a comprehensive digital marketing strategy.
• Lead and mentor the digital marketing team.
• Oversee SEO, SEM, social media, content, and email marketing efforts.
• Define and track digital marketing KPIs and ROI.
• Manage digital advertising budgets and campaigns.
• Identify and leverage new digital marketing opportunities.
• Analyse website traffic and user behaviour to optimise performance.
• Collaborate with sales, product, and creative teams.
• Stay abreast of the latest digital marketing trends and technologies.

• Bachelor's or Master's degree in Marketing, Digital Media, or a related field.
• Minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
• Proven success in developing and executing data-driven digital marketing strategies.
• Expertise in SEO, SEM, social media marketing, and content strategy.
• Strong understanding of web analytics tools (e.g., Google Analytics).
• Excellent leadership, team management, and communication skills.
• Experience in the UK market and understanding of regional nuances.
• Demonstrated ability to drive business growth through digital channels.

• Develop and execute integrated digital marketing strategies.
• Manage and optimize SEO and SEM campaigns.
• Oversee social media strategy and content creation.
• Develop and manage email marketing campaigns.
• Create engaging and relevant content for various digital channels.
• Analyse website traffic and campaign performance using analytics tools.
• Report on key digital marketing metrics and provide actionable insights.
• Stay up-to-date with industry trends and emerging technologies.
• Collaborate with internal teams to ensure brand consistency.
• Identify and test new digital marketing channels and tactics.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience in digital marketing strategy and execution.
• Expertise in SEO, SEM, social media marketing, and content marketing.
• Proficiency with digital marketing tools (e.g., Google Analytics, Google Ads, social media management platforms).
• Strong analytical and data interpretation skills.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines.
• Experience with marketing automation platforms is a plus.
• Self-motivated and able to work effectively in a remote environment.

• Develop and implement integrated digital marketing strategies to increase brand awareness and drive lead generation.
• Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive qualified traffic.
• Oversee social media strategy, content creation, and community engagement across relevant platforms.
• Plan, execute, and measure email marketing campaigns to nurture leads and engage customers.
• Develop and manage content marketing initiatives, including blog posts, articles, and other digital assets.
• Analyze website traffic, campaign performance, and ROI using analytics tools (e.g., Google Analytics).
• Monitor market trends and competitor activities to identify new opportunities.
• Collaborate with internal teams (sales, product) to ensure marketing efforts align with business goals.
• Manage the digital marketing budget effectively, allocating resources for maximum impact.
• Stay up-to-date with the latest digital marketing tools, technologies, and best practices.
• Report on key performance indicators (KPIs) and provide actionable insights to senior management.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a proven track record of successful campaign management.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing principles.
• Proficiency in marketing automation platforms and CRM systems.
• Experience with analytics tools such as Google Analytics and Google Ads.
• Strong analytical and quantitative skills, with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Demonstrated ability to manage multiple projects and meet deadlines.
• Creative thinking and a passion for digital innovation.
• Experience with A/B testing and conversion rate optimization is highly desirable.

• Develop and implement integrated digital marketing strategies aligned with client objectives, encompassing SEO, SEM, social media marketing, content marketing, email marketing, and display advertising.
• Conduct in-depth market research, competitor analysis, and audience segmentation to inform strategy development.
• Manage and optimize paid media campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and others, ensuring efficient budget allocation and maximum ROI.
• Oversee the creation and distribution of engaging content across various digital channels, ensuring brand consistency and message resonance.
• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive targeted traffic.
• Plan and manage email marketing campaigns, including list segmentation, automation, and performance analysis.
• Utilize analytics tools (e.g., Google Analytics, Adobe Analytics) to track, measure, and report on campaign performance, providing actionable insights and recommendations.
• Stay abreast of the latest digital marketing trends, tools, and best practices, and advise clients accordingly.
• Collaborate effectively with internal creative, web development, and client services teams in a remote setting.
• Continuously test and iterate on campaigns to improve performance and achieve key performance indicators (KPIs).

• A Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree is a plus.
• A minimum of 5 years of proven experience in developing and executing successful digital marketing strategies, preferably within an agency environment.
• Demonstrable expertise across all major digital marketing channels (SEO, SEM, Social Media, Content, Email).
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot, Mailchimp).
• Strong analytical and problem-solving skills with a data-driven approach to decision-making.
• Excellent written and verbal communication skills, with the ability to articulate complex strategies clearly.
• Proven ability to manage multiple projects simultaneously, meet deadlines, and thrive in a remote, fast-paced environment.
• Must be eligible to work in the UK.