38 Category Management jobs in London

Our client, a prominent FMCG company, is seeking a visionary and strategic Head of Brand Strategy to lead brand development and market positioning initiatives from their central London office. This senior leadership role is responsible for crafting and executing comprehensive brand strategies that drive consumer engagement, market share, and long-term brand equity. You will oversee all aspects of brand management, including brand identity development, marketing communications, product positioning, and consumer insights. Key responsibilities include conducting in-depth market and competitive analysis, identifying growth opportunities, and developing innovative brand campaigns. The Head of Brand Strategy will work closely with marketing, sales, R&D, and product development teams to ensure a cohesive and compelling brand narrative across all touchpoints. The ideal candidate will possess a strong background in brand management within the FMCG sector, with a proven track record of successfully launching and growing iconic brands. Exceptional strategic thinking, analytical skills, and creative vision are essential. You must be adept at translating consumer insights into actionable brand strategies and possess excellent leadership, communication, and stakeholder management skills. Proficiency in market research tools and a deep understanding of marketing principles are required. This is an exciting opportunity to shape the future of influential brands in a dynamic industry. We are looking for a passionate and results-oriented leader who can inspire teams and drive brand success. The London office provides a collaborative environment where innovation and strategic thinking are encouraged. Your expertise will be critical in navigating competitive markets and ensuring our brands resonate powerfully with target audiences. You will be responsible for fostering a strong brand culture throughout the organisation and championing consumer-centricity in all strategic decisions. The ability to manage complex brand portfolios and to adapt strategies to evolving market trends will be key to your effectiveness. Join us to leave your indelible mark on the brands consumers love.

Our client, a globally recognised leader in the FMCG sector, is seeking an visionary Head of Brand Strategy to spearhead brand development and growth initiatives. This is a pivotal, fully remote role where you will define and execute the overarching brand vision, ensuring consistent brand positioning and powerful market presence. You will lead a talented team, collaborate with cross-functional departments, and drive innovative brand campaigns that resonate deeply with consumers.

Key Responsibilities:

• Develop and implement a comprehensive, long-term brand strategy that aligns with the company's business objectives and market positioning.
• Define and articulate the brand's purpose, values, personality, and unique selling propositions.
• Oversee the creation and execution of integrated marketing and communication plans across all channels, ensuring brand consistency.
• Conduct in-depth market research, consumer insights analysis, and competitive landscape assessments to identify growth opportunities and potential threats.
• Lead and mentor the brand management team, fostering a creative and results-oriented environment.
• Collaborate closely with Product Development, Sales, Digital Marketing, and Public Relations teams to ensure cohesive brand execution.
• Manage the brand's identity, visual guidelines, and messaging to maintain a strong and unified brand image.
• Develop and manage the brand budget, allocating resources effectively to achieve strategic goals.
• Measure and report on brand performance, market share, and ROI of brand initiatives.
• Identify and nurture strategic partnerships and collaborations to enhance brand reach and impact.
• Champion brand vision and ensure it permeates throughout the entire organisation.
• Stay ahead of emerging consumer trends, media consumption habits, and competitor activities.

Qualifications and Experience:

• Master's degree in Marketing, Business Administration, or a related field.
• 10+ years of progressive experience in brand management and strategy, with a substantial focus within the FMCG industry.
• Proven track record of successfully building and growing global or major regional brands.
• Demonstrated leadership experience, with a history of building and managing high-performing teams.
• Deep understanding of consumer behaviour, market segmentation, and branding principles.
• Exceptional strategic thinking, analytical, and problem-solving abilities.
• Outstanding communication, presentation, and influencing skills, with the ability to inspire diverse audiences.
• Proficiency in market research tools and analytics platforms.
• Experience working in a fast-paced, dynamic environment.
• This is a fully remote position, requiring excellent self-management skills and the ability to collaborate effectively from a distance.

This role supports our client's vision, working remotely to influence their presence in London, England, UK .

Our client, a globally recognized Fast-Moving Consumer Goods (FMCG) company, is looking for an experienced Head of Brand Strategy to lead their brand vision and execution. This is a fully remote role, offering significant flexibility for individuals based anywhere in the UK. You will be responsible for developing and implementing comprehensive brand strategies that drive market share, consumer engagement, and long-term brand equity. Key duties include conducting market research and consumer insights analysis, defining brand positioning and messaging, overseeing creative development, and managing integrated marketing campaigns across various channels. You will work closely with product development, sales, and digital marketing teams to ensure brand consistency and impact. The ideal candidate will have a strong background in brand management within the FMCG sector, with a proven ability to build and grow iconic brands. A Master's degree in Marketing, Business Administration, or a related field is preferred. Exceptional strategic thinking, creative flair, analytical skills, and excellent communication and leadership capabilities are essential. Experience managing global or multi-market brands is highly advantageous. This is a unique opportunity to shape the identity and trajectory of major consumer brands within a leading FMCG organization, operating in a dynamic and fully remote environment. We are seeking a visionary leader who can inspire teams, drive innovation, and deliver measurable business results. The role is pivotal in maintaining and enhancing our client's market leadership. While conceptually rooted in **London, England, UK**, this position is performed entirely remotely.

Our client, a fast-paced and innovative consumer brand, is seeking a visionary Head of Digital Marketing & Brand Strategy to lead their online presence and brand development initiatives. This is a fully remote position, allowing you to shape our digital future from anywhere. You will be responsible for developing and executing comprehensive digital marketing strategies that enhance brand awareness, drive customer engagement, and achieve ambitious growth targets. Your remit will encompass SEO, SEM, social media marketing, content strategy, email marketing, and performance analytics.

The ideal candidate will have a proven track record of building and scaling successful digital marketing functions within dynamic organisations. You will lead a talented team of digital marketers, fostering a culture of creativity, data-driven decision-making, and continuous optimisation. Strategic thinking, a deep understanding of consumer behaviour in the digital space, and expertise in translating brand vision into impactful marketing campaigns are essential. You will work closely with product, sales, and creative teams to ensure brand consistency and maximise marketing ROI. Key responsibilities include managing the digital marketing budget, identifying new growth opportunities, and staying ahead of evolving digital trends and technologies. You will also be responsible for reporting on key performance indicators (KPIs) to senior leadership.

Responsibilities:

• Develop and implement overarching digital marketing and brand strategy.
• Oversee all digital marketing channels, including SEO, SEM, social media, content, and email marketing.
• Lead and mentor a remote digital marketing team.
• Drive brand awareness, engagement, and customer acquisition through innovative campaigns.
• Manage the digital marketing budget and allocate resources effectively.
• Analyse campaign performance and provide actionable insights for optimisation.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Ensure brand consistency across all digital touchpoints.
• Collaborate with cross-functional teams to align marketing efforts with business objectives.
• Stay abreast of emerging digital marketing trends, technologies, and best practices.
• Report on key performance metrics and ROI to senior management.
• Foster a culture of data-driven decision-making and continuous improvement.

Qualifications:

• Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.
• Minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
• Proven success in developing and executing comprehensive digital marketing strategies.
• Deep understanding of SEO, SEM, social media platforms, content marketing, and email automation.
• Experience with marketing automation tools and CRM systems.
• Strong analytical skills and proficiency in web analytics platforms (e.g., Google Analytics).
• Excellent leadership, communication, and interpersonal skills.
• Experience managing budgets and reporting on KPIs.
• Ability to thrive in a fast-paced, remote-first environment.
• Demonstrated ability to build and nurture a strong brand identity online.

This is an exciting opportunity to lead digital marketing efforts for a prominent brand in a completely remote capacity.

Our client, a rapidly growing force in the FMCG sector, is seeking an innovative and results-oriented Head of Remote Brand Strategy & Digital Marketing. This is a fully remote position, enabling you to lead brand initiatives and digital campaigns from anywhere. You will be responsible for developing and executing comprehensive brand strategies that drive consumer engagement, market share, and revenue growth across our diverse product portfolio. This role demands a deep understanding of brand management, digital marketing channels, consumer insights, and data analytics. You will lead a remote team of marketing professionals, fostering collaboration and ensuring the consistent delivery of compelling brand narratives across all touchpoints.

Key Responsibilities:

• Develop and implement overarching brand strategies that align with company objectives and resonate with target audiences.
• Oversee the creation and execution of integrated digital marketing campaigns across various channels, including social media, SEO/SEM, content marketing, email marketing, and paid advertising.
• Drive brand positioning, messaging, and visual identity to ensure consistency and impact across all platforms.
• Conduct market research and consumer analysis to identify emerging trends, competitive threats, and growth opportunities.
• Manage the marketing budget effectively, optimizing spend for maximum ROI.
• Lead, mentor, and develop a high-performing remote marketing team.
• Collaborate with product development, sales, and customer service teams to ensure cohesive brand experience.
• Define key performance indicators (KPIs) and track campaign performance, providing regular reports and actionable insights to senior management.
• Foster a data-driven marketing culture, utilizing analytics to inform strategy and decision-making.
• Stay abreast of the latest digital marketing tools, technologies, and best practices.

Qualifications:

• Master's degree in Marketing, Business Administration, or a related field.
• 10+ years of progressive experience in brand management and digital marketing, preferably within the FMCG industry.
• Proven track record of developing and executing successful brand strategies and multi-channel marketing campaigns.
• Extensive experience with digital marketing platforms, analytics tools (e.g., Google Analytics, Adobe Analytics), and marketing automation software.
• Strong understanding of consumer behaviour and market dynamics in the FMCG sector.
• Exceptional leadership, strategic thinking, and analytical skills.
• Outstanding communication, presentation, and interpersonal abilities.
• Experience managing remote teams and fostering collaboration in a virtual environment.
• Creative flair and a passion for building strong brands.

This remote leadership role is an exceptional opportunity to shape the future of leading consumer brands.

Our client, a globally recognized luxury fashion house, is seeking a strategic and visionary Senior Director to lead its Brand Strategy division. This position is fully remote, offering a unique opportunity to drive the brand's identity and market positioning from anywhere. You will be responsible for developing and executing comprehensive brand strategies that enhance brand equity, cultivate desire, and drive commercial success across all markets and channels. This role requires a deep understanding of the luxury consumer, market trends, and the ability to translate brand vision into actionable plans that resonate with a sophisticated global audience.

Key Responsibilities:

• Develop and implement a long-term brand strategy that defines the brand's unique positioning, value proposition, and key messaging.
• Oversee all aspects of brand identity, ensuring consistency across all touchpoints, including marketing, communications, retail, and digital platforms.
• Conduct in-depth market research and competitor analysis to identify emerging trends, opportunities, and threats.
• Lead the development of compelling brand campaigns and initiatives that effectively communicate the brand's narrative and heritage.
• Collaborate closely with creative, marketing, product development, and retail teams to ensure brand integrity and alignment.
• Manage the brand's reputation and public perception, proactively addressing any challenges.
• Define key performance indicators (KPIs) for brand health and campaign effectiveness, and regularly report on progress.
• Oversee the brand's digital presence and strategy, ensuring a cohesive and engaging online experience.
• Develop and manage the brand marketing budget effectively.
• Mentor and lead a high-performing brand strategy team, fostering a culture of innovation and excellence within a remote working environment.

Qualifications and Experience:

• Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
• 10+ years of progressive experience in brand management, marketing, or strategy, with a significant focus on the luxury sector (fashion, beauty, lifestyle).
• Proven track record of developing and executing successful global brand strategies that have driven significant business growth.
• Deep understanding of the luxury consumer mindset, market dynamics, and competitive landscape.
• Exceptional strategic thinking, analytical, and problem-solving skills.
• Strong leadership and team management capabilities, with experience leading remote teams.
• Outstanding communication, presentation, and interpersonal skills, with the ability to influence senior stakeholders.
• Creative vision and a keen eye for aesthetics and brand storytelling.
• Experience with digital marketing, social media strategy, and brand building in the online space.
• Demonstrated ability to thrive in a fully remote work setting and manage complex projects autonomously.

This is a career-defining opportunity for a seasoned brand leader to shape the future of one of the world's most iconic luxury brands, working entirely remotely. Join our client's esteemed team, contributing from anywhere, for a role based in London, England, UK , but fully remote.

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
OVERVIEW
As EMEA Brand & Creative Strategy Director, you will have a critical leadership role in supporting the success of CNBC International by working with Sales to drive revenue growth through commercial innovation with our advertising partners.
You will develop compelling multi-platform content proposals, whether working with senior CNBC International editorial stakeholders, or our commercial content studio.
You will find new ways for brands to achieve impact beyond advertising, through events, podcasts, newsletters and more.
Above all, you will work with Sales teams in EMEA, the US and APAC to create fully-developed, client-facing proposals that tell a compelling story about why advertisers should choose CNBC, and what they can achieve with us.
You will champion creative excellence and original thinking and work closely with senior CNBC editorial stakeholders and the wider commercial teams including product, events, data and the content studio to help bring the vision to life.
KEY RESPONSIBILITIES
+ Strategic Leadership: Working with the Snr Director, Brand and Creative Strategy, set and execute the vision and strategic direction for the EMEA/US Brand & Creative Strategy unit, ensuring a forward-thinking, innovative approach to client solutions.
+ Team Management: Together with the Snr Director, lead and develop a high-performing team of strategists and creatives, overseeing multiple workstreams across branded content, digital campaigns, and integrated marketing initiatives. Set clear priorities, coach for growth, and ensure delivery against strategic objectives and timelines.
+ Process Optimization: Continuously review and improve team workflows, systems, and processes to maximize creativity, efficiency, and client impact.
+ Cross-Functional Collaboration: Act as the key liaison between sales, editorial and content teams, driving alignment on best practices, cost estimates, workflow, and seamless execution of integrated campaigns.
+ Commercial Focus: Drive pitch-to-deal conversion rates, repeat business, and ensure the strategic rationale behind each proposal strengthens CNBC's commercial positioning and success.
+ Deal/Proposal Health: Work with peers, stakeholders, sales leads to ensure accurate budgeting and revenue vs cost planning for all proposals.
+ Market Intelligence: Stay on top of trends in digital advertising, content marketing, B2B events, and technological innovations to evolve client pitch strategies. In addition, maintain deep knowledge of:
+ Business news, CNBC's coverage, and key regional newsmakers
+ CNBC's programming and editorial calendar across platforms
+ Media regulations across global markets (Ofcom/IMDA)
+ Competitor activity, client movements, and industry shifts
SKILLS AND EXPERIENCE AND REQUIREMENTS
+ Expertise in multiplatform content and storytelling solutions for global brands, including native advertising/branded content
+ Proven EMEA client, RFP and campaign solution experience
+ Strong understanding of digital marketing, with track record of packaging strategic brand solutions
+ In-depth knowledge of latest trends in marketing, particularly digital and B2B events
+ Excellent, innovative and persuasive, written, verbal and visual communication skills
+ A collaborative, 'can do' approach that encourages co-operation between internal departments and helps to enhance CNBC's client relationships
+ Experience of stakeholder as well as staff management
+ Creativity and a passion for innovative problem solving
+ An ability to multi-task and thrive in a high-pressured environment.
+ Willingness to travel as required and to work flexible hours when necessary
+ Ability to work in the UK
The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to
Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.

Our client, a dynamic and innovative player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and creative Remote Brand Manager to drive brand growth and innovation. This is a fully remote position, offering flexibility and the opportunity to influence brand direction from anywhere.

You will be responsible for developing and executing comprehensive brand strategies, identifying new market opportunities, and leading product innovation initiatives. This includes managing brand P&Ls, overseeing marketing campaigns, collaborating with cross-functional teams (R&D, Sales, Supply Chain), and ensuring consistent brand positioning across all touchpoints. The ideal candidate possesses a deep understanding of the FMCG market, strong analytical skills, and a passion for building impactful brands.

Key Responsibilities:

• Develop and implement integrated brand strategies to drive market share, volume, and profitability.
• Lead the innovation pipeline, from concept generation and consumer insight gathering to product development and launch.
• Manage brand budgets, P&Ls, and forecasting, ensuring financial targets are met.
• Develop and execute compelling marketing and communication plans across digital and traditional channels.
• Conduct market analysis, competitor benchmarking, and consumer research to identify growth opportunities and unmet needs.
• Collaborate closely with R&D, sales, supply chain, and agency partners to ensure seamless execution of brand initiatives.
• Monitor brand performance and key metrics, providing regular reports and actionable insights.
• Ensure consistent brand messaging and visual identity across all consumer touchpoints.
• Stay abreast of FMCG industry trends, consumer behavior shifts, and competitive landscape.
• Mentor and inspire internal and external stakeholders to champion the brand vision.

Required Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Minimum of 5 years of experience in brand management within the FMCG industry.
• Proven track record of successfully launching new products and driving brand growth.
• Strong understanding of consumer insights, market research, and competitive analysis.
• Experience in managing marketing budgets and P&Ls.
• Proficiency with digital marketing strategies and social media engagement.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to work independently, manage multiple projects, and thrive in a remote work environment.
• Demonstrated leadership capabilities and experience managing cross-functional teams.

This is an exceptional opportunity for a seasoned FMCG marketer to shape the future of exciting brands and drive significant growth, all while enjoying the flexibility of a fully remote role, based ideally within commutable distance to London, England, UK for occasional strategic meetings.

**Our Purpose**
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Manager, Product Management
Corporate Solutions Overview
Join us in unlocking infinite opportunity in Mastercard's Corporate Solutions organization!
In Corporate Solutions, we empower our customer's businesses to succeed through innovative, trusted payment solutions that deliver a seamless digital-first experience around the world. We are disrupting the industry by developing world-class travel and B2B solutions for our corporate clients around the globe.
As a key player in our organization's digital transformation journey, you will play a critical role in revolutionizing the global financial ecosystem. You will have the opportunity to make data-driven decisions, build first-in-class corporate solutions, and partner with industry-leaders to build cloud-native products and solutions for our clients.
Overview:
We are looking for a highly organized and analytical Product Operations Manager to join our fast-growing Commercial Acceptance team in the Corporate Solutions Global Product organization. In this role, you will be instrumental in creating clear and accurate product documentation, designing and optimizing processes, aligning cross-functional teams, and ensuring smooth execution of our product roadmap. You'll work closely with the product owners, MTS Compliance, and our Corporate & Issuer - facing teams to support the delivery of our innovative new B2B payment solution, Card to Account Transfer
Role:
- Operational Excellence: Design and refine implementation processes tailored to the complexities of our product including compliance, risk, security, technical and customer experience considerations.
- Regulatory Readiness: Support the compliance team in meeting regulatory and audit requirements by creating and maintaining product documentation and process traceability.
- Data-Driven Insights: Build and maintain dashboards and reporting frameworks to track product performance, customer adoption, and operational KPIs.
- Tooling & Systems: Manage and optimize tools used across the product lifecycle (e.g., AHA!, Confluence).
- Cross-Functional Collaboration: Act as a central point of coordination between product, MTS compliance, business development and customer service teams.
- Product Planning: Support quarterly planning cycles, including roadmap alignment, capacity planning, budgeting and OKR tracking.
- Incident & Change Management: Coordinate post-incident reviews and change management processes to ensure continuous improvement.
- Customer Feedback Loop: Help operationalize feedback from Issuers, partners, and internal stakeholders to inform product decisions.
All About You:
- 3-6 years of experience in product operations, product management, or program management in B2B payments
- Strong understanding of the payment ecosystem (e.g., card networks, acquiring, issuing, fraud, KYC/AML)
- Ability to create and maintain clear, concise and accurate product and process documentation
- A team player, comfortable working in a large matrix organization, willing to lead and build consensus
- Experience working with product lifecycle tools
- Excellent communication and stakeholder management skills
- Comfortable working in a fast-paced, regulated environment across geographies and with a variety of stakeholders
- Strong product and problem-solving acumen
- Fluent in English (any additional languages considered a welcome differentiator)
- London based
What we offer
In line with Mastercard's total compensation philosophy, the successful candidate will be offered a competitive base salary based on location, experience and other qualifications for the role and may be eligible for an annual bonus depending on the role. Mastercard also provides health and wellness benefits, access to retirement savings including a best-in-class company match, gender-inclusive benefits and more!
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.