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SF Recruitment have partnered with a high growth organisation in Birmingham City Centre. With a brilliant team, brand new offices, and the support to succeed, this role is brilliant for a Social Media professional, who is happy being the face of video/photographic content to join and excel within the business.

Salary: £28,000-£35,000
Working pattern: full time Monday to Friday with 1 day working from home per week

Purpose

Building the brand's social presence. You'll shape, manage, and grow the business' voice across TikTok, Meta, LinkedIn and beyond, building awareness, inspiring engagement, and positioning us as the go-to authority within the sector.



Responsibilities will include:


Brand Representation & On-Camera Presence: Be the face of the business across social media, confidently representing the brand in front of the camera for TikTok, Reels, and other video content.

Social Media Strategy & Brand Presence: Deliver a social media strategy that aligns with business goals and elevates the brand and grow our presence across TikTok, Meta, LinkedIn and other emerging platforms, ensuring a consistent and distinctive brand voice.

Content Creation & Campaigns: Plan, produce, and manage high-quality, on-brand content.

Community Management: Foster and grow an engaged online community by actively responding to comments, messages, and discussions across platforms. You will also build relationships with followers, partners, and influencers who align with our brand values.

Market Listening & Insights: Monitor social conversations and competitor activity to identify trends, opportunities, and insights to inform future marketing activity and keep us ahead of the curve.

Reporting & Optimisation: Produce detailed monthly reports on social activity, growth, and emerging trends and present actionable insights to internal teams and stakeholders.

Collaboration: Work closely with Marketing, Creative, and other departments to deliver integrated campaigns and support wider business initiatives.

Who We are Looking For
- 3-4 years' experience in a similar position
- A Bachelor in Digital Marketing or a related field, or equivalent practical experience.
- Proven experience managing multi-platform social media accounts, ideally within a fast-paced, content-led brand.
- Deep understanding of social trends, analytics, and community engagement.
- Creative flair with a strategic mindset - able to turn insights into compelling content.
- Excellent copywriting and communication skills, with a passion for building digital communities.

Social Media Manager - D2C - Fully UK remote 

Shape the social media strategy for a rising D2C wellness brand and make your mark on the fastest-growing names in health and wellness. You’ll lead creative, high-impact campaigns that drive real engagement and brand growth.

You’ll have the freedom to focus on what you do best. You’ll also get a 75% discount on clients  subscription, private medical cover through Bupa Connect and a 5% pension contribution.

There’s also a discretionary bonus and 25 days’ holiday plus bank holidays, giving you plenty of time to recharge.

What you'll do

You'll take ownership of social media strategy, turning bold ideas into measurable results. This isn’t a scheduling job, it’s a chance to flex your creativity and strategic thinking.

From crafting viral video content to forging partnerships with influencers, your work will directly power brand awareness, customer acquisition and long-term loyalty. You’ll shape and scale a high-impact strategy that connects millions with a growing family of brands.

You'll lead social strategy and growth, content creation and storytelling, community engagement, data-driven optimisation and influencer partnerships. You’ll work closely with the Head of Brand & Communications and the wider marketing team to bring bold ideas to life.

What you'll need

• Proven track record of leading social media strategy and execution for fast-growth consumer brands, ideally within health, wellness, food & drink or lifestyle sectors
• Minimum 4–6 years’ experience managing and scaling multi-channel social media ecosystems (organic + paid integration)
• Demonstrated success in driving measurable growth in engagement, community size and brand awareness across platforms

Experience collaborating cross-functionally with brand, creative and e-commerce teams to deliver integrated, performance-driven campaigns is also essential, as is a strong understanding of influencer and ambassador marketing, from outreach and negotiation to content delivery, content distribution per format and ROI measurement.

About the company

Functional beverages, FMCG, Food and beverage, and Health and Wellness sectors are all represented in the brands you'll be working with. These are two of the most engaging, influential and talked-about names in the space, and you’ll help drive their continued success.

Social Media Manager - D2C - Fully UK remote 

Shape the social media strategy for a rising D2C wellness brand and make your mark on the fastest-growing names in health and wellness. You’ll lead creative, high-impact campaigns that drive real engagement and brand growth.

You’ll have the freedom to focus on what you do best. You’ll also get a 75% discount on clients  subscription, private medical cover through Bupa Connect and a 5% pension contribution.

There’s also a discretionary bonus and 25 days’ holiday plus bank holidays, giving you plenty of time to recharge.

What you'll do

You'll take ownership of social media strategy, turning bold ideas into measurable results. This isn’t a scheduling job, it’s a chance to flex your creativity and strategic thinking.

From crafting viral video content to forging partnerships with influencers, your work will directly power brand awareness, customer acquisition and long-term loyalty. You’ll shape and scale a high-impact strategy that connects millions with a growing family of brands.

You'll lead social strategy and growth, content creation and storytelling, community engagement, data-driven optimisation and influencer partnerships. You’ll work closely with the Head of Brand & Communications and the wider marketing team to bring bold ideas to life.

What you'll need

• Proven track record of leading social media strategy and execution for fast-growth consumer brands, ideally within health, wellness, food & drink or lifestyle sectors
• Minimum 4–6 years’ experience managing and scaling multi-channel social media ecosystems (organic + paid integration)
• Demonstrated success in driving measurable growth in engagement, community size and brand awareness across platforms

Experience collaborating cross-functionally with brand, creative and e-commerce teams to deliver integrated, performance-driven campaigns is also essential, as is a strong understanding of influencer and ambassador marketing, from outreach and negotiation to content delivery, content distribution per format and ROI measurement.

About the company

Functional beverages, FMCG, Food and beverage, and Health and Wellness sectors are all represented in the brands you'll be working with. These are two of the most engaging, influential and talked-about names in the space, and you’ll help drive their continued success.

• Develop and execute comprehensive social media strategies aligned with overall marketing objectives and brand guidelines.
• Manage and grow the company's presence across key social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok, Pinterest).
• Create engaging, high-quality content (text, image, video) tailored to each platform and target audience.
• Monitor social media channels for industry trends, competitor activity, and opportunities for engagement.
• Analyze social media performance metrics using tools like Google Analytics, Sprout Social, or Hootsuite, and provide regular reports with actionable insights.
• Develop and manage paid social media advertising campaigns, optimizing for engagement, reach, and conversions.
• Engage with the online community, responding to comments and messages in a timely and brand-appropriate manner.
• Collaborate with the wider marketing team, including content creators, graphic designers, and PR specialists, to ensure integrated campaigns.
• Identify and cultivate relationships with influencers and brand advocates.
• Stay abreast of the latest social media features, algorithm changes, and best practices.
• Manage social media tools and platforms, ensuring efficient workflow and reporting.
• Lead the development of crisis communication plans for social media.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in social media management and strategy, preferably within a retail or e-commerce environment.
• Demonstrated success in developing and implementing social media campaigns that drive measurable results.
• Expertise in using social media management and analytics tools.
• Strong understanding of SEO principles and how social media contributes to search visibility.
• Excellent written and verbal communication skills, with a keen eye for detail and grammar.
• Creative thinking and a passion for storytelling through digital media.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Experience with paid social media advertising campaigns.
• Knowledge of current social media trends and platform best practices.

• Develop and implement engaging social media strategies to build and nurture the brand's online community.
• Monitor social media channels (e.g., Instagram, Facebook, Twitter, TikTok, Pinterest) for mentions, comments, and customer inquiries.
• Respond to comments and messages in a timely, professional, and on-brand manner, fostering positive interactions.
• Create and curate compelling, shareable content tailored to each social media platform, including text, images, and videos.
• Plan and execute social media campaigns, contests, and giveaways to drive engagement and brand awareness.
• Identify and engage with key influencers and brand advocates within the community.
• Analyze social media metrics and report on community growth, engagement rates, and sentiment.
• Collaborate with the marketing team to align social media efforts with broader campaign objectives.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Manage online reputation and address customer feedback or concerns constructively.
• Develop community guidelines and ensure they are followed by members.
• Facilitate user-generated content initiatives.

• Proven experience as a Social Media Manager, Community Manager, or similar role, preferably within the e-commerce sector.
• Excellent written and verbal communication skills, with a strong command of grammar and tone.
• In-depth knowledge of major social media platforms and their respective audiences.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Creative mindset with an eye for visually appealing content.
• Ability to analyze social media data and derive actionable insights.
• Strong customer service orientation and empathy.
• Passion for community building and fostering online relationships.
• Familiarity with basic graphic design tools (e.g., Canva) is a plus.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

• Developing and implementing an engaging social media strategy aligned with brand voice and marketing goals.
• Creating, curating, and managing published content (images, video, written) across all social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Monitoring social media channels for industry trends, relevant conversations, and user-generated content.
• Building and nurturing online communities, responding to comments, messages, and inquiries in a timely and professional manner.
• Developing and executing social media campaigns to support product launches, promotions, and brand awareness initiatives.
• Analysing social media data and metrics (e.g., engagement rates, reach, follower growth, website traffic) using analytics tools.
• Generating regular reports on social media performance, providing insights and recommendations for improvement.
• Collaborating with the marketing and content teams to ensure a cohesive brand message across all platforms.
• Staying up-to-date with the latest social media best practices, technologies, and emerging platforms.
• Managing social media advertising budgets and campaigns to maximise ROI.
• Identifying and engaging with influencers and brand advocates.
• Developing and implementing social listening strategies to monitor brand sentiment and competitive landscape.
• Managing crisis communication on social media, responding swiftly and appropriately to negative feedback or issues.

• Develop and implement comprehensive e-commerce strategies to optimize online sales performance, including website merchandising, product listings, and checkout process improvements.
• Manage and grow the company's presence across key social media platforms (e.g., Instagram, Facebook, TikTok, Pinterest, Twitter).
• Create, curate, and schedule engaging, high-quality content (visuals, video, copy) tailored to each social media channel and target audience.
• Develop and execute paid social media advertising campaigns to drive traffic, engagement, and conversions.
• Monitor social media trends, tools, and applications, and apply that knowledge to increase the effectiveness of social media campaigns.
• Analyze website traffic, conversion rates, social media engagement, and sales data to identify trends, insights, and opportunities for improvement.
• Collaborate with marketing, design, and product teams to ensure brand consistency and cohesive campaign execution.
• Develop and manage influencer marketing collaborations.
• Implement strategies to build and engage the online community, responding to comments and inquiries in a timely and professional manner.
• Stay up-to-date with the latest e-commerce technologies, platform updates, and digital marketing best practices.
• Manage product catalog, ensuring accuracy and optimization for search engines and user experience.
• Assist in the development of email marketing campaigns to nurture leads and drive repeat purchases.
• Track and report on key metrics related to e-commerce sales and social media performance.

• Proven experience (minimum 4 years) in e-commerce management and social media marketing.
• Demonstrable success in developing and executing effective social media strategies and campaigns.
• Strong understanding of e-commerce platforms (e.g., Shopify, WooCommerce) and online sales funnels.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Excellent content creation skills, including copywriting, basic graphic design, and video editing capabilities.
• Familiarity with SEO principles relevant to e-commerce and social media.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Excellent communication, organizational, and project management skills.
• Creative thinking and a passion for digital trends.
• Experience with paid social advertising platforms.

• Develop and execute a comprehensive social media strategy aligned with brand goals and marketing objectives.
• Create, curate, and manage engaging and high-quality content (text, image, video) for all social media channels, including Instagram, Facebook, Twitter, LinkedIn, TikTok, and others.
• Manage the social media content calendar, ensuring a consistent and timely flow of posts.
• Monitor social media channels for industry trends, customer feedback, and competitive activity.
• Engage with the online community, responding to comments and messages in a timely and brand-appropriate manner.
• Develop and manage paid social media advertising campaigns, including audience targeting, budget allocation, and performance optimization to maximize ROI.
• Analyze social media performance metrics (e.g., engagement, reach, conversions) and provide regular reports with actionable insights.
• Collaborate with the marketing, creative, and PR teams to ensure cohesive brand messaging and integrated campaigns.
• Stay informed about the latest social media best practices, tools, and platform updates.
• Identify and manage relationships with influencers and brand advocates.
• Develop strategies to grow social media followership and enhance brand loyalty.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in social media marketing, with a proven track record of developing and executing successful strategies for brands.
• In-depth knowledge of major social media platforms, their algorithms, and best practices for each.
• Experience in creating compelling written and visual content for social media.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Experience in managing paid social media advertising campaigns and optimizing for performance.
• Strong understanding of SEO, content marketing, and digital marketing principles.
• Excellent written and verbal communication skills, with a keen eye for detail and grammar.
• Ability to analyze data and translate insights into strategic recommendations.
• Strong organizational and project management skills, with the ability to manage multiple tasks simultaneously.
• Creative thinker with a passion for social media and digital trends.