355 Content Marketing jobs in Sunderland
Senior Content Marketing Strategist
SR1 1AA Sunderland, North East
£50000 Annually
WhatJobs
Posted 12 days ago
Job Viewed
Job Description
Our client, a fast-growing B2B technology firm, is seeking an innovative Senior Content Marketing Strategist to lead their content initiatives. This role is fully remote, allowing you to work from anywhere in the UK, contributing to our client's presence in **Sunderland, Tyne and Wear, UK**. The ideal candidate will be a master storyteller with a deep understanding of how to create compelling content that resonates with target audiences, drives engagement, and supports marketing objectives. This role requires a strategic thinker who can develop and execute a holistic content plan.
Key Responsibilities:
Qualifications:
This is an excellent opportunity for a talented Content Marketing Strategist to shape the narrative of a growing technology company and drive its market presence, enjoying the full flexibility of a remote role.
Key Responsibilities:
- Develop and execute a comprehensive content marketing strategy aligned with business goals and target audience needs.
- Oversee the creation, editing, and publishing of high-quality content across various formats, including blog posts, white papers, case studies, social media updates, website copy, and video scripts.
- Conduct keyword research and SEO analysis to optimize content for search engines and drive organic traffic.
- Manage the editorial calendar, ensuring timely delivery of content across all platforms.
- Collaborate with internal stakeholders (e.g., product marketing, sales, design) to gather insights and ensure content accuracy and relevance.
- Analyze content performance using analytics tools and provide regular reports on key metrics, including engagement, lead generation, and conversion rates.
- Identify new content opportunities and trends within the B2B technology space.
- Develop and maintain brand voice and messaging guidelines to ensure consistency across all content.
- Manage relationships with freelance writers, editors, and other content creators.
- Promote content through various channels, including social media, email marketing, and paid distribution.
- Stay informed about the latest content marketing best practices and emerging technologies.
- Develop strategies for content repurposing and amplification.
- Contribute to the overall marketing strategy and brand narrative.
Qualifications:
- Bachelor's degree in Marketing, English, Communications, Journalism, or a related field.
- Minimum of 5-7 years of experience in content marketing, preferably within a B2B or technology sector.
- Proven track record of developing and executing successful content strategies that drive measurable results.
- Exceptional writing, editing, and proofreading skills, with a keen eye for detail.
- Strong understanding of SEO principles and content optimization techniques.
- Proficiency in using content management systems (CMS) and marketing automation platforms.
- Experience with analytics tools (e.g., Google Analytics) to measure content performance.
- Excellent communication, collaboration, and project management skills.
- Ability to think strategically and creatively, and to translate complex ideas into clear, engaging content.
- Demonstrated ability to work independently and manage multiple projects in a remote setting.
- Experience in persona development and buyer journey mapping is highly desirable.
This is an excellent opportunity for a talented Content Marketing Strategist to shape the narrative of a growing technology company and drive its market presence, enjoying the full flexibility of a remote role.
This advertiser has chosen not to accept applicants from your region.
0
Senior Content Marketing Strategist
SR1 1 Sunderland, North East
£50000 Annually
WhatJobs
Posted 22 days ago
Job Viewed
Job Description
Our client, a dynamic and innovative media group, is seeking a creative and data-driven Senior Content Marketing Strategist to lead their content initiatives. This is a fully remote position, perfect for a seasoned marketing professional looking to shape impactful content strategies from anywhere in the UK. You will be responsible for developing and executing comprehensive content marketing plans that align with business objectives, enhance brand visibility, and drive audience engagement across multiple platforms. The ideal candidate will have a deep understanding of content creation, SEO best practices, social media marketing, and analytics. Your role will involve conducting thorough audience research, identifying content gaps, and defining key messaging pillars. You will oversee the entire content lifecycle, from ideation and creation to distribution and performance measurement. This includes managing a team of content creators (writers, designers, video producers), setting editorial calendars, and ensuring brand consistency and quality across all outputs. You must be proficient in using analytics tools (e.g., Google Analytics, SEMrush, social media analytics) to track content performance, derive insights, and optimize strategies for maximum ROI. Experience in developing content for B2B and B2C audiences across various industries is highly desirable. Strong project management skills are essential to manage multiple campaigns and deadlines effectively. We are looking for a strategic thinker with excellent communication, leadership, and storytelling abilities, who is passionate about creating compelling content that resonates with target audiences. This is an exciting opportunity to join a forward-thinking company and play a key role in its digital marketing success.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement data-driven content marketing strategies aligned with business goals.
- Conduct audience research, keyword analysis, and competitive landscape assessments.
- Create and manage editorial calendars for all content channels.
- Oversee the creation of high-quality content, including blog posts, articles, whitepapers, social media updates, videos, and infographics.
- Optimize content for SEO and user engagement.
- Manage content distribution and promotion across various platforms.
- Analyze content performance metrics and provide actionable insights for optimization.
- Manage and mentor a remote team of content creators.
- Collaborate with marketing, sales, and product teams to ensure cohesive messaging.
- Stay up-to-date with industry trends and best practices in content marketing and digital media.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 5 years of experience in content marketing or digital marketing strategy.
- Proven track record of developing and executing successful content marketing campaigns.
- In-depth knowledge of SEO, SEM, social media marketing, and email marketing.
- Proficiency with content management systems (CMS) and marketing automation tools.
- Strong analytical skills with experience using web analytics platforms (e.g., Google Analytics).
- Excellent writing, editing, and communication skills.
- Strong leadership and project management abilities.
- Ability to work independently and manage multiple projects in a remote setting.
- Creative mindset with a passion for storytelling and brand building.
This advertiser has chosen not to accept applicants from your region.
1
Senior SEO & Content Marketing Manager
NE30 1AA Sunderland, North East
£40000 Annually
WhatJobs
Posted 9 days ago
Job Viewed
Job Description
Our client is looking for an experienced Senior SEO & Content Marketing Manager to lead their digital content strategy from their office in Sunderland, Tyne and Wear, UK , with the flexibility of a hybrid working arrangement. This role is crucial for driving organic growth, enhancing brand visibility, and engaging target audiences through high-quality, SEO-optimised content. You will be responsible for developing and implementing comprehensive SEO strategies, managing content creation workflows, and analysing performance metrics to drive continuous improvement. The ideal candidate will have a proven track record in both SEO and content marketing, a deep understanding of search engine algorithms, and a passion for creating compelling narratives that resonate with customers.
Key Responsibilities:
Qualifications:
This is an exciting opportunity to take ownership of a critical function within a growing organisation. You will have the autonomy to shape content strategy and drive significant organic growth. Join our client and make a tangible impact on their digital success.
Key Responsibilities:
- Develop and execute a data-driven SEO strategy to improve organic search rankings and drive qualified traffic.
- Conduct in-depth keyword research, competitor analysis, and technical SEO audits.
- Oversee the creation of engaging, SEO-optimised content, including blog posts, articles, website copy, and landing pages.
- Manage the editorial calendar and ensure timely delivery of content across various platforms.
- Monitor and analyse website traffic, search engine performance, and user engagement using tools like Google Analytics and SEMrush.
- Collaborate with design and development teams to implement on-page and technical SEO recommendations.
- Develop and implement content promotion strategies to maximise reach and engagement.
- Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
- Provide insights and recommendations for website improvements and content strategy.
- Manage relationships with external content creators or agencies as needed.
Qualifications:
- Bachelor's degree in Marketing, English, Communications, or a related field.
- Minimum of 5 years of experience in SEO and content marketing roles.
- Proven success in improving organic search rankings and driving traffic through SEO initiatives.
- Strong understanding of technical SEO, on-page optimisation, and off-page strategies.
- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
- Excellent writing, editing, and proofreading skills, with a strong portfolio of content examples.
- Experience in developing and managing editorial calendars.
- Familiarity with content management systems (CMS) like WordPress.
- Strong analytical and problem-solving skills.
- Ability to work independently and collaboratively in a hybrid environment.
This is an exciting opportunity to take ownership of a critical function within a growing organisation. You will have the autonomy to shape content strategy and drive significant organic growth. Join our client and make a tangible impact on their digital success.
This advertiser has chosen not to accept applicants from your region.
2
Senior Social Media Manager
SR1 2AE Sunderland, North East
£45000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client is seeking a creative and strategic Senior Social Media Manager to lead their digital communications efforts. This role will be based in our Sunderland, Tyne and Wear, UK office, with a hybrid working arrangement that balances office-based collaboration with remote flexibility. You will be responsible for developing and executing innovative social media strategies across multiple platforms to enhance brand awareness, engage our target audience, and drive meaningful interactions. This involves creating compelling content, managing editorial calendars, and monitoring social media trends to identify opportunities for growth and engagement. You will lead a small team, providing guidance and fostering a collaborative environment. Key responsibilities include analysing social media performance metrics, reporting on campaign effectiveness, and making data-driven recommendations for optimisation. Building and nurturing relationships with online communities, influencers, and media contacts will be a critical aspect of this position. You will also oversee social media advertising campaigns, ensuring they align with overall marketing objectives and deliver a strong return on investment. A deep understanding of the latest social media tools, analytics platforms, and best practices is essential. The successful candidate will possess excellent written and verbal communication skills, a keen eye for detail, and a passion for storytelling through digital channels. Experience in crisis communication and reputation management on social media is also highly valued. This is an exciting opportunity to shape the online presence of a growing organisation and make a significant impact.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive social media strategies to achieve business goals.
- Create, curate, and manage engaging, high-quality content across all relevant social media platforms.
- Plan and maintain an editorial calendar for consistent content delivery.
- Monitor social media channels for industry trends, audience sentiment, and competitive activity.
- Analyse social media performance using analytics tools and provide regular reports on key metrics.
- Manage and optimise social media advertising campaigns.
- Engage with online communities, respond to comments and messages in a timely and professional manner.
- Identify and cultivate relationships with key influencers and brand advocates.
- Lead and mentor a social media team, fostering a creative and results-oriented culture.
- Develop and execute social media crisis communication plans when necessary.
- Proven experience as a Social Media Manager or similar senior role.
- Demonstrable success in developing and executing social media strategies that drive engagement and growth.
- Expertise in managing major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
- Strong understanding of social media analytics tools and reporting.
- Excellent copywriting, editing, and content creation skills.
- Experience with social media advertising platforms.
- Ability to analyse data and translate insights into actionable strategies.
- Leadership and team management experience.
- Strong understanding of digital marketing principles.
- Familiarity with SEO and SEM principles as they relate to social media.
This advertiser has chosen not to accept applicants from your region.
3
Social Media Marketing Manager
SR1 2AA Sunderland, North East
£40000 Annually
WhatJobs
Posted 6 days ago
Job Viewed
Job Description
Our client is seeking a creative and strategic Social Media Marketing Manager to lead their online presence from Sunderland, Tyne and Wear, UK . This role is integral to enhancing brand awareness, driving engagement, and supporting e-commerce sales through innovative social media strategies. You will be responsible for developing and executing comprehensive social media campaigns across various platforms, managing content calendars, analyzing performance metrics, and staying ahead of digital marketing trends. The ideal candidate will have a proven ability to grow social media followings, drive website traffic, and convert social engagement into tangible business results. This position offers a hybrid working arrangement, combining collaborative office time with the flexibility of remote work.
Responsibilities:
This role offers a competitive salary, benefits, and a hybrid working model. You will be expected to attend the office in Sunderland on designated days for team collaboration and strategic planning, with the remainder of the week offering remote flexibility.
Responsibilities:
- Develop and implement effective social media strategies aligned with business objectives.
- Manage and grow the company's presence on platforms such as Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.
- Create engaging, high-quality content (visual and written) tailored to each platform.
- Plan and execute paid social media advertising campaigns.
- Monitor social media channels for industry trends, competitor activity, and customer feedback.
- Analyze social media metrics and report on campaign performance.
- Engage with followers, respond to comments and messages promptly and professionally.
- Collaborate with the e-commerce team to drive online sales.
- Stay current with social media best practices, tools, and emerging technologies.
- Develop and manage the social media budget.
- Proven experience as a Social Media Manager or in a similar digital marketing role.
- Demonstrable success in growing social media audiences and engagement.
- Expertise in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Strong understanding of social media analytics and reporting.
- Excellent copywriting and content creation skills.
- Experience with paid social advertising platforms (e.g., Facebook Ads Manager).
- Knowledge of SEO and web traffic metrics is a plus.
- Familiarity with e-commerce principles and strategies.
- Strong communication and project management skills.
- Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.
This role offers a competitive salary, benefits, and a hybrid working model. You will be expected to attend the office in Sunderland on designated days for team collaboration and strategic planning, with the remainder of the week offering remote flexibility.
This advertiser has chosen not to accept applicants from your region.
4
Social Media Marketing Manager
SR1 2AA Sunderland, North East
£35000 Annually
WhatJobs
Posted 22 days ago
Job Viewed
Job Description
Our client is looking for a creative and results-driven Social Media Marketing Manager to lead their online presence. This role requires a blend of strategic thinking and hands-on execution to drive engagement, build brand loyalty, and generate leads across various social media platforms. You will be responsible for developing and implementing comprehensive social media strategies, creating compelling content, managing social media advertising campaigns, and analysing performance metrics to continuously optimise our efforts. The ideal candidate will have a deep understanding of current social media trends, best practices, and emerging platforms. This is a hybrid role, requiring you to work from our **Sunderland, Tyne and Wear, UK** office a few days a week, with the flexibility to work remotely on other days. You will collaborate closely with marketing, sales, and product teams to ensure social media efforts align with broader business objectives. Key responsibilities include managing content calendars, engaging with our online community, monitoring social media conversations, identifying opportunities for influencer collaborations, and reporting on key performance indicators. Experience with social media management tools, graphic design basics, and video editing would be advantageous. We are seeking an individual with exceptional communication skills, a keen eye for detail, and a passion for storytelling through digital channels. You will be instrumental in shaping our brand's voice and expanding our reach within the digital landscape. This role offers an excellent opportunity for professional growth and the chance to make a tangible impact on our business. You will be expected to stay ahead of the curve, experimenting with new strategies and tactics to ensure our social media presence remains innovative and effective. The ability to analyse complex data sets and translate them into actionable insights is crucial for success. We encourage applications from individuals who are proactive, adaptable, and eager to contribute to a dynamic marketing team.
Responsibilities:
Responsibilities:
- Develop and execute a comprehensive social media strategy aligned with business goals.
- Create engaging and high-quality content (text, images, video) for various social media platforms.
- Manage social media advertising campaigns, including budgeting, targeting, and optimisation.
- Monitor social media channels for industry trends, competitor activity, and customer feedback.
- Engage with the online community, respond to comments and messages, and foster positive relationships.
- Analyse social media performance data and provide regular reports with actionable insights.
- Collaborate with marketing, sales, and product teams to ensure brand consistency and campaign alignment.
- Identify and cultivate relationships with relevant influencers and brand advocates.
- Stay up-to-date with the latest social media trends, tools, and best practices.
- Proven experience as a Social Media Manager or similar role.
- Demonstrable success in developing and executing social media strategies.
- Excellent content creation, copywriting, and editing skills.
- Proficiency in using social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
- Experience with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager).
- Strong understanding of SEO and web traffic metrics.
- Excellent communication, interpersonal, and organisational skills.
- Ability to work effectively in a hybrid environment, balancing remote and office-based work.
- Creativity and a keen eye for visual aesthetics.
- Bachelor's degree in Marketing, Communications, or a related field preferred.
This advertiser has chosen not to accept applicants from your region.
5
Digital Marketing & Social Media Campaign Manager
SR1 1EE Sunderland, North East
£50000 Annually
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client is looking for a creative and data-driven Digital Marketing & Social Media Campaign Manager to elevate their online presence and engagement. This role, based in **Sunderland, Tyne and Wear, UK**, will involve developing, executing, and optimizing integrated digital marketing campaigns across various platforms. You will be responsible for managing the company's social media channels, creating compelling content, and fostering community interaction. A key focus will be on driving website traffic, lead generation, and brand awareness through strategic digital initiatives. You will conduct thorough market research, identify target audiences, and craft engaging campaigns that resonate with them. Experience with SEO, SEM, email marketing, and content marketing is essential. You will analyze campaign performance data, generate detailed reports, and use insights to refine strategies for maximum ROI. Collaboration with internal teams, including sales, product development, and design, will be crucial to ensure campaign alignment and success. The ideal candidate possesses strong analytical skills, a deep understanding of digital marketing trends, and a passion for social media. Excellent writing, editing, and communication skills are a must. Experience with social media management tools, analytics platforms (e.g., Google Analytics), and content creation software is required. This is an exciting opportunity to shape the digital voice of our client and contribute directly to their growth in the **Sunderland, Tyne and Wear, UK** region. Key responsibilities include:
- Developing and executing comprehensive digital marketing strategies.
- Managing and growing social media presence across all relevant platforms.
- Creating engaging and shareable content (text, image, video).
- Planning and executing paid advertising campaigns (PPC, social ads).
- Monitoring campaign performance and analyzing key metrics.
- Optimizing campaigns for maximum ROI and conversion rates.
- Conducting A/B testing and user experience analysis.
- Staying up-to-date with the latest digital marketing trends and technologies.
- Collaborating with cross-functional teams to ensure brand consistency.
This advertiser has chosen not to accept applicants from your region.
Be The First To Know
About the latest Content marketing Jobs in Sunderland !
6
Senior Digital Marketing Manager - SEO & Content Strategy
SR1 1AB Sunderland, North East
£50000 Annually
WhatJobs
Posted 22 days ago
Job Viewed
Job Description
Our client is a rapidly growing e-commerce business seeking a results-driven Senior Digital Marketing Manager to lead their SEO and content strategy. This is a fully remote position, allowing you to contribute to our client's online success from anywhere in the UK. You will be responsible for developing and executing comprehensive strategies to enhance organic search visibility, drive website traffic, and improve conversion rates. This role requires a deep understanding of search engine algorithms, content marketing best practices, and data analysis.
As the Senior Digital Marketing Manager, your core responsibilities will include conducting in-depth keyword research, performing technical SEO audits, and identifying opportunities for on-page and off-page optimization. You will develop and manage an engaging content calendar, overseeing the creation of high-quality, SEO-optimized content across various formats (blog posts, articles, landing pages, video scripts). You will monitor and analyze website performance using tools like Google Analytics, SEMrush, and Ahrefs, providing regular reports and actionable insights to the marketing team and senior management. This role involves staying ahead of industry trends, competitor analysis, and implementing innovative strategies to achieve ambitious growth targets. You will also collaborate with other marketing channels to ensure a cohesive digital presence.
The ideal candidate will have a proven track record of success in driving organic growth through SEO and content marketing, preferably within an e-commerce or similar fast-paced digital environment. You should possess expert knowledge of SEO best practices, content management systems (CMS), and analytics tools. Excellent analytical, strategic thinking, and project management skills are essential. You must be adept at communicating complex technical information to non-technical audiences and leading cross-functional projects. This remote-first role demands strong self-motivation, excellent time management, and a proactive approach to problem-solving. Your ability to work independently and as part of a distributed team will be crucial.
Key Responsibilities:
As the Senior Digital Marketing Manager, your core responsibilities will include conducting in-depth keyword research, performing technical SEO audits, and identifying opportunities for on-page and off-page optimization. You will develop and manage an engaging content calendar, overseeing the creation of high-quality, SEO-optimized content across various formats (blog posts, articles, landing pages, video scripts). You will monitor and analyze website performance using tools like Google Analytics, SEMrush, and Ahrefs, providing regular reports and actionable insights to the marketing team and senior management. This role involves staying ahead of industry trends, competitor analysis, and implementing innovative strategies to achieve ambitious growth targets. You will also collaborate with other marketing channels to ensure a cohesive digital presence.
The ideal candidate will have a proven track record of success in driving organic growth through SEO and content marketing, preferably within an e-commerce or similar fast-paced digital environment. You should possess expert knowledge of SEO best practices, content management systems (CMS), and analytics tools. Excellent analytical, strategic thinking, and project management skills are essential. You must be adept at communicating complex technical information to non-technical audiences and leading cross-functional projects. This remote-first role demands strong self-motivation, excellent time management, and a proactive approach to problem-solving. Your ability to work independently and as part of a distributed team will be crucial.
Key Responsibilities:
- Develop and implement comprehensive SEO strategies to increase organic traffic and rankings.
- Conduct thorough keyword research, competitive analysis, and market trend analysis.
- Perform technical SEO audits and implement on-page and off-page optimization techniques.
- Create and manage a strategic content calendar, overseeing the production of SEO-driven content.
- Analyze website performance data using Google Analytics, SEMrush, Ahrefs, and other tools.
- Provide actionable insights and recommendations to improve website performance and user experience.
- Stay up-to-date with the latest SEO trends, algorithm updates, and digital marketing best practices.
- Collaborate with web development and design teams to implement technical SEO recommendations.
- Manage the creation and optimization of landing pages for conversion.
- Develop and execute link-building strategies.
- Report on key SEO and content marketing metrics to stakeholders.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong specialization in SEO and content strategy.
- Proven success in developing and executing SEO strategies that have delivered measurable results.
- Expertise in SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz).
- Proficiency in content management systems (e.g., WordPress, Drupal).
- Strong understanding of on-page, off-page, and technical SEO principles.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Strong written and verbal communication skills.
- Ability to manage multiple projects and deadlines effectively in a remote environment.
- Experience in e-commerce or online retail is a plus.
This advertiser has chosen not to accept applicants from your region.
7
E-commerce & Social Media Specialist
SR1 2AR Sunderland, North East
£35000 Annually
WhatJobs
Posted 22 days ago
Job Viewed
Job Description
Our client is looking for a dynamic and creative E-commerce & Social Media Specialist to drive online sales and enhance brand presence.
In this integral role, you will be responsible for developing and executing strategies to optimise our e-commerce platform and engage with our audience across various social media channels. You will have a keen eye for detail, a passion for digital marketing, and a proven ability to drive traffic, conversions, and customer loyalty. This position offers a hybrid work model, allowing for flexibility and collaboration. You will be part of a forward-thinking team dedicated to expanding our digital footprint.
Responsibilities:
Qualifications:
This is an exciting opportunity to play a key role in our client's online growth and digital strategy. If you are a results-driven e-commerce and social media enthusiast, we encourage you to apply. The role is based in Sunderland, Tyne and Wear, UK .
In this integral role, you will be responsible for developing and executing strategies to optimise our e-commerce platform and engage with our audience across various social media channels. You will have a keen eye for detail, a passion for digital marketing, and a proven ability to drive traffic, conversions, and customer loyalty. This position offers a hybrid work model, allowing for flexibility and collaboration. You will be part of a forward-thinking team dedicated to expanding our digital footprint.
Responsibilities:
- Manage and optimise the e-commerce website to ensure a seamless user experience and maximise conversion rates.
- Develop and implement engaging social media strategies across platforms such as Instagram, Facebook, Twitter, and TikTok.
- Create compelling content, including product descriptions, social media posts, graphics, and short videos.
- Monitor social media trends and competitor activities, identifying opportunities for engagement and growth.
- Run targeted social media advertising campaigns to increase brand awareness and drive sales.
- Analyse website traffic and sales data, providing insights and recommendations for improvement.
- Manage email marketing campaigns, including newsletter creation and customer segmentation.
- Collaborate with the marketing team to develop integrated online campaigns.
- Manage online product listings, ensuring accuracy and optimisation for search engines.
- Respond to customer inquiries and comments on social media and e-commerce platforms.
- Stay updated on the latest e-commerce and social media marketing best practices and tools.
- Assist in the development and execution of influencer marketing strategies.
- Track and report on key performance indicators (KPIs) for e-commerce and social media efforts.
- Optimise product imagery and descriptions for online visibility.
- Identify and implement strategies to increase customer retention and lifetime value.
Qualifications:
- Proven experience in e-commerce management and social media marketing.
- Demonstrated success in driving online sales and engagement through digital channels.
- Proficiency in e-commerce platforms (e.g., Shopify, WooCommerce) and social media management tools.
- Strong understanding of SEO principles and their application to e-commerce.
- Excellent content creation skills, including copywriting, basic graphic design, and video editing.
- Experience with social media advertising platforms (e.g., Facebook Ads Manager, Instagram Ads).
- Proficiency in using web analytics tools (e.g., Google Analytics) to track performance.
- Strong communication, organisational, and time-management skills.
- Ability to work effectively both independently and as part of a hybrid team.
- A creative mindset with a keen interest in digital trends.
- Experience with email marketing platforms is a plus.
- Bachelor's degree in Marketing, Digital Media, Business, or a related field.
- Full right to work in the UK.
This is an exciting opportunity to play a key role in our client's online growth and digital strategy. If you are a results-driven e-commerce and social media enthusiast, we encourage you to apply. The role is based in Sunderland, Tyne and Wear, UK .
This advertiser has chosen not to accept applicants from your region.
8
Senior Social Media Marketing Specialist
SR1 1AE Sunderland, North East
£38000 Annually
WhatJobs
Posted 22 days ago
Job Viewed
Job Description
Our client is seeking a creative and analytical Senior Social Media Marketing Specialist to lead their digital presence and engagement strategies. This is a fully remote position, ideal for someone passionate about building communities and driving brand growth online.
As a Senior Social Media Marketing Specialist, you will be responsible for developing, implementing, and managing innovative social media campaigns across various platforms. Your role will involve creating compelling content, analyzing performance metrics, fostering audience interaction, and staying ahead of social media trends. You will play a key part in enhancing brand awareness, driving website traffic, and increasing customer acquisition and retention through strategic social media initiatives.
Responsibilities:
As a Senior Social Media Marketing Specialist, you will be responsible for developing, implementing, and managing innovative social media campaigns across various platforms. Your role will involve creating compelling content, analyzing performance metrics, fostering audience interaction, and staying ahead of social media trends. You will play a key part in enhancing brand awareness, driving website traffic, and increasing customer acquisition and retention through strategic social media initiatives.
Responsibilities:
- Develop and execute comprehensive social media strategies aligned with business objectives and target audience engagement.
- Create, curate, and schedule engaging and high-quality content (text, images, video) across platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.
- Manage social media advertising campaigns, including budget allocation, targeting, ad creation, and performance optimization.
- Monitor social media channels for industry trends, competitor activities, and customer feedback.
- Respond to comments, messages, and inquiries in a timely and professional manner, fostering positive community interaction.
- Analyze social media performance using analytics tools (e.g., Google Analytics, platform insights) and generate regular reports on key metrics.
- Identify opportunities to improve engagement, reach, and conversion rates.
- Collaborate with marketing, content, and design teams to ensure brand consistency and integrated campaign efforts.
- Stay up-to-date with the latest social media best practices, platform updates, and emerging technologies.
- Develop and implement influencer marketing strategies as needed.
- Manage social media crisis communication and reputation management.
- Test and iterate on different content formats, posting schedules, and strategies to maximize impact.
- Provide insights and recommendations for future social media planning and strategy development.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 5 years of experience in social media marketing, with a proven track record of successful campaign management.
- In-depth knowledge of major social media platforms, their algorithms, and advertising capabilities.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
- Strong content creation skills, including copywriting, basic graphic design, and video editing capabilities.
- Excellent understanding of SEO principles and how they relate to social media.
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Exceptional communication, collaboration, and interpersonal skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- Creative mindset with a passion for digital storytelling and community building.
This advertiser has chosen not to accept applicants from your region.
9