214 Content Strategy jobs in London

• Develop, implement, and manage a comprehensive digital content strategy aligned with business objectives and target audience needs.
• Oversee the creation, curation, and distribution of high-quality, engaging content across multiple platforms, including website, social media, email, blogs, and video.
• Define content calendars, editorial guidelines, and brand voice standards for all digital communications.
• Lead and mentor a remote team of content creators, copywriters, editors, and social media specialists.
• Conduct in-depth audience research and analysis to inform content development and personalization strategies.
• Utilize SEO best practices to optimize content for search engines and drive organic traffic.
• Analyze content performance metrics (e.g., engagement rates, conversion rates, SEO rankings) and provide actionable insights for optimization.
• Collaborate closely with product marketing, demand generation, and sales teams to ensure content supports broader marketing campaigns and initiatives.
• Manage the content budget effectively, allocating resources to maximize ROI.
• Stay ahead of digital marketing trends, emerging technologies, and competitor activities to ensure our content remains innovative and relevant.
• Develop and manage relationships with external content agencies or freelancers as needed.
• Champion a data-driven approach to content marketing, using analytics to measure success and guide future strategy.
• Ensure all content adheres to brand guidelines and legal/compliance requirements.
• Foster a collaborative and productive remote work environment for the content team.

• Develop and implement a comprehensive content marketing strategy aligned with business objectives.
• Oversee the editorial calendar, planning and commissioning content across various formats (articles, videos, social media, podcasts).
• Manage and mentor a team of content creators, editors, and copywriters.
• Ensure the production of high-quality, engaging, and SEO-optimized content.
• Define and maintain brand voice, tone, and style guidelines.
• Analyze content performance metrics and provide actionable insights for optimization.
• Collaborate with marketing, PR, and product teams to integrate content strategies.
• Identify emerging trends and opportunities in content marketing and media.
• Oversee PR initiatives to enhance brand visibility and reputation.
• Manage content production budgets and resources effectively.

• Master's degree in Journalism, Marketing, Communications, or a related field.
• 8+ years of experience in content strategy, editorial management, or digital marketing.
• Proven track record of developing and executing successful content strategies.
• Strong understanding of SEO, SEM, social media marketing, and analytics tools (e.g., Google Analytics, SEMrush).
• Excellent editorial judgment, writing, and editing skills.
• Demonstrated experience in managing creative teams.
• Strong strategic thinking and analytical abilities.
• Exceptional communication and interpersonal skills.
• Experience in PR or corporate communications is a plus.
• Familiarity with content management systems (CMS).

Why join frog?

Since June 2021, frog is part of Capgemini Invent. frog partners with customer-centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology.  We’re inventing the future of customer experiences by delivering market-defining business models, products, services, brand engagements and communications. 

Joining frog means you’ll be joining the “pond,” a global network of studios, each with a thriving in-person and vibrant virtual culture. frogs are curious, collaborative, and courageous, united by our passion for improving the human experience across our areas of expertise, while each bringing our unique and diverse skills and experiences to the table. We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets. frogs prize humour, positivity, and community just as highly as performance and outcomes. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community—and the world at large.

What you will be doing

We are seeking to grow our Customer Transformation consulting practice by hiring a dynamic Content Lifecycle & Strategy Senior Consultant. The individual we are looking for must have a sound understanding of Marketing Strategy and Activation, with specific experience in Content Lifecycle Management Solutions and a proven ability to shape and deliver innovative marketing related programmes of work.
You should have some of the following experience:   

•    Previous relevent experience, preferably in an agency/consultancy or Industry. 
•    Understanding of content lifecycle management, digital publishing, and omnichannel content delivery.
•    Understanding of digital content across its entire lifecycle—from creation and governance to distribution.
•    You must also have hands on experience in driving digital transformation more broadly, in areas such as building marketing strategies, designing future-fit marketing operations, and activating content, data & technology to deliver growth.
•    You will need to understand how to turn a set of business objectives, into capabilities and map those capabilities to solutions.

An overview of the role:

This role is an exciting blend of management consulting skills, mixed with Content Lifecycle Management specialism along with Marketing Strategy and Operations. 

•    You will engage with clients to understand how they can transform their Content Lifecycle Management and wider marketing practices to better influence changes in consumer behaviour through progressive ideas, creativity, and consumer insights.  
•    You will work with multi-disciplinary teams to design, develop and deploy marketing strategies & deliver quality consulting work that meets client commercial and strategic objectives.
•    You will help clients design, implement, and optimize content operations across digital platforms, ensuring seamless content delivery, governance, and performance.
•    You will stay current with industry trends in content management, headless CMS, DAM, Workflow, personalization, measurement/analytics and digital experience platforms.
•    You will have experience working in one of more of Consumer Products, Retail, Technology, Utilities, Telco, Public Sector, Financial Services.

What we look for

A good fit for this role will bring many of the skills, experience, and attributes below
•    Pragmatic problem-solver – Focuses on finding practical solutions and reducing complexity to drive results. 
•    Proactive and flexible – Adopts a hands-on approach to solving problems and adjusts to shifting priorities with ease.
•    Collaborative team player – Builds strong relationships and works effectively across diverse stakeholders.
•    Excellent interpersonal skills – Builds trust and fosters strong connections with colleagues, clients, and stakeholders.
•    Adaptable and agile – Thrives in dynamic environments and embraces modern, agile ways of working
It would be a bonus if you had:
•    Familiarity with CMS platforms (i.e. Adobe Experience Manager, Contentful, Wordpress, etc) and/or with DAM tools such as Adobe Assets, Bynder, etc, and/or with workflow tools such as Workfront, Monday.com, etc.
•    Familiarity with compliance and regulatory frameworks relevant to digital content.

We don’t just believe in inclusion, we actively go out to making it a working reality. Driven by our core values and Inclusive Futures for All campaign, we build environments where you can bring you whole self to work.

We aim to build an environment where employees can enjoy a positive work-life balance. We embed hybrid working in all that we do and make flexible working arrangements the day-to-day reality for our people. All UK employees are eligible to request flexible working arrangements.

Employee wellbeing is vitally important to us as an organisation. We see a healthy and happy workforce a critical component for us to achieve our organisational ambitions. To help support wellbeing we have trained ‘Mental Health Champions’ across each of our business areas. We have also invested in wellbeing apps such as Thrive and Peppy.

CSR

We’re also focused on using tech to have a positive social impact. So, we’re working to reduce our own carbon footprint and improve everyone’s access to a digital world. It’s something we’re really serious about.  In fact, we were even named as one of the world’s most ethical companies by the Ethisphere Institute for the 10th year.  When you join Capgemini, you’ll join a team that does the right thing.

Whilst you will have London, Manchester or Glasgow as an office base location, you must be fully flexible in terms of assignment location, as these roles may involve periods of time away from home at short notice.
We offer a remuneration package which includes flexible benefits options for you to choose to suit your own personal circumstances and a variable element dependent grade and on company and personal performance.

• Developing and implementing a comprehensive social media strategy aligned with overall marketing and business goals.
• Overseeing the creation, curation, and distribution of high-quality, engaging content across all relevant social media channels (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube).
• Managing the social media content calendar, ensuring a consistent and impactful brand voice.
• Leading and mentoring a team of social media and content specialists, fostering a culture of creativity and excellence.
• Monitoring social media trends, platform updates, and competitor activities to identify opportunities and inform strategy.
• Analyzing social media performance data, providing regular reports on key metrics, and deriving actionable insights for optimization.
• Managing the social media budget, allocating resources effectively to maximize ROI.
• Developing and implementing community management strategies to foster positive engagement and brand advocacy.
• Collaborating closely with cross-functional teams, including marketing, PR, design, and product development, to ensure cohesive brand messaging.
• Staying at the forefront of emerging social media technologies and best practices, recommending innovative approaches.
• Managing relationships with influencers and brand partners where appropriate.

• Develop and implement comprehensive content marketing strategies aligned with business goals.
• Plan, create, and manage a diverse content calendar across multiple platforms.
• Lead and manage a team of content creators (writers, editors, designers, video producers).
• Oversee the creation of engaging and high-quality content in various formats (blogs, social media, video, etc.).
• Implement SEO best practices to optimise content for search engines.
• Analyse content performance using analytics tools and provide regular reports.
• Identify content gaps and opportunities for innovation.
• Manage content distribution and promotion across digital channels.
• Build and nurture relationships with key influencers and partners.
• Ensure brand consistency and voice across all content outputs.
• Stay abreast of industry trends and emerging content marketing technologies.
• Manage content budgets and resources effectively.
• Collaborate with other marketing teams to integrate content into broader campaigns.
• Monitor competitor content strategies and identify best practices.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years of experience in content marketing or digital marketing.
• Proven experience in developing and executing successful content strategies.
• Strong understanding of SEO, SEM, social media marketing, and email marketing.
• Excellent writing, editing, and proofreading skills.
• Experience managing content teams and projects.
• Proficiency with content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Strong analytical skills and ability to interpret data to drive decisions.
• Excellent communication, collaboration, and leadership skills.
• Creative thinking and a passion for storytelling.
• Experience in the media or publishing industry is a plus.

• Develop and execute a data-driven, comprehensive digital marketing strategy aligned with business objectives.
• Oversee all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing.
• Manage and grow the digital marketing budget, ensuring optimal allocation of resources for maximum ROI.
• Lead, mentor, and inspire a team of digital marketing specialists, fostering a culture of innovation and performance.
• Analyze campaign performance, identify trends, and provide actionable insights and recommendations for continuous optimization.
• Stay abreast of the latest digital marketing trends, technologies, and best practices, implementing them where appropriate.
• Collaborate closely with other departments, including sales, product development, and creative, to ensure integrated marketing campaigns.
• Develop and manage robust A/B testing strategies to improve website conversion rates and campaign effectiveness.
• Oversee the creation and distribution of engaging and relevant content across various digital platforms.
• Manage the company's online reputation and social media presence.
• Report on digital marketing performance to senior leadership, providing clear insights and strategic recommendations.
• Identify new digital marketing opportunities and innovative approaches to reach target audiences.
• Ensure brand consistency across all digital touchpoints.
• Manage relationships with external agencies and vendors as needed.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree preferred.
• Minimum of 7-10 years of progressive experience in digital marketing, with a significant portion in a strategic or leadership capacity.
• Proven track record of developing and executing successful digital marketing strategies that have driven measurable business growth.
• Expert knowledge of SEO, SEM, social media platforms, content management systems, email marketing tools, and analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Exceptional leadership and team management abilities, with a passion for developing talent.
• Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely.
• Strategic thinking and the ability to anticipate market shifts and customer needs.
• Proficiency in project management and marketing automation tools.
• Demonstrated experience in managing significant marketing budgets.
• Creative and innovative mindset with a passion for digital innovation.

• Develop and implement overarching digital marketing strategies.
• Manage and optimize all digital marketing channels including SEO, SEM, social media, content, and email.
• Oversee paid advertising campaigns across various platforms.
• Conduct market research, competitor analysis, and audience segmentation.
• Define and track KPIs to measure campaign performance and ROI.
• Manage the digital marketing budget effectively.
• Lead and mentor the digital marketing team.
• Utilize marketing automation and CRM tools for campaign execution and analysis.
• Stay abreast of industry trends and emerging digital marketing technologies.
• Report on marketing performance and provide strategic recommendations to leadership.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 8 years of experience in digital marketing, with a significant portion in strategy and leadership roles.
• Proven experience in managing successful SEO, SEM, social media, and content marketing campaigns.
• Strong understanding of marketing analytics, attribution models, and reporting.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional leadership, communication, and team management abilities.
• Proficiency in using marketing analytics tools (e.g., Google Analytics).