25 Crm Manager jobs in London

JOB TITLE CRM Manager

ROLE TYPE Fixed Term Contract (12 months, January - December 2026)

DEPARTMENT CRM

REPORTING TO Head of CRM and Customer Experience

LOCATION Fitzrovia, London

SALARY Competitive

COMPANY PROFILE

Orlebar Brown (Chanel group) launched in March 2007 as a more tailored approach to men's beach and swim shorts. Based on the traditional pattern of a tailored pair of trousers for men, and with their distinctive side fasteners, they are not just a swim short; they are the original and best shorts you can swim in.

Today, our collections are built into broader lifestyles imagined around Beach, Resort, Coast and Sport. We have multiple product releases, including capsules, new categories and services, over the calendar year to maintain excitement, and interest for our customers.

Since 2007, we have built the brand to achieve our stated purpose which is - to encourage, excite and inspire everyone to 'Holiday Better'. This is our purpose and why we get out of bed every morning.

The brand has rapidly gained global recognition and is sold through online, more than 30 O.B. stores, and the best retailers and hoteliers in the world. Our customer is truly international, so whether they are in St Barth's for Christmas with family, Miami for a wild Spring break, a conference in Dubai with a few days off, tacking a boat off the coast of St Tropez, volunteering to replant mangrove plantations in Puerto Rico, walking along a cliff top in Cornwall, or diving off one into a beautiful blue ocean then O.B. should be there to help you do it better.

Our business is built on relationships with those customers, and we strive to maintain our relationship with them, wherever they might be, and provide world class service, when and where they want. It is also built on finding new customers to the brand by welcoming them to join the ever-growing O.B. community.

THE POSITION

As CRM Manager you will deliver our multi-channel CRM strategy to drive customer retention, loyalty and revenue growth, with a strong focus on VIP and high value customers. You will combine creative campaign planning with deep data-driven analysis to oversee the design and implementation of tailored lifecycle journeys and communications across email, direct mail and SMS, as well as using this insight to support broader business functions. This role requires both a balance of data-led strategic thinking to unlock solutions to customer challenges, and hands-on execution to drive customer performance.

GENERAL RESPONSIBILITIES

• Deliver and evolve our multi-channel CRM strategy across campaign and lifecycle programmes to drive customer retention, loyalty and revenue growth, with a strong focus on VIP and high value customers.
• Define and track key CRM KPI's, providing actionable insights on customer engagement, retention, churn and LTV performance.
• Lead customer journey mapping, lifecycle marketing and automation strategies to maximise engagement at each stage of the customer lifecycle.
• Oversee the implementation of CRM channel campaigns across email, direct mail and SMS and endeavour to highlight new channel opportunities for the brand.
• Own the segmentation and personalisation strategy, leveraging behavioural, transactional and demographic data to deliver personalised communications across CRM and digital marketing channels.
• Work closely with ecommerce, retail, merchandising and creative teams to ensure CRM campaigns align with broader business and customer goals, and seasonal priorities.
• Use tools such as Power BI, GA4 and Shopify to uncover customer insights, trends and opportunities for targeted campaigns. Share insights with key stakeholders to inform future strategy.
• Manage our database, collaborating with the acquisition, ecommerce and retail teams to identify new data capture opportunities, growing the global CRM database with high-quality leads and subscribers across channels.
• Lead, mentor, and support the CRM Coordinator, focusing on their professional development, training, and growth. Foster a collaborative environment that encourages learning, ownership, and progression within the CRM function.

CANDIDATE PROFILE

• Proven experience in CRM, ideally within a premium or luxury retail or ecommerce environment.
• Strong understanding of customer segmentation, lifecycle marketing, and retention strategies, with a focus on VIP and high-value customer engagement.
• Hands-on experience with CRM platforms across email, Ometria preferred but not required, SMS and direct mail, and a strong understanding of their capabilities.
• Proficient in campaign analytics and reporting tools (e.g. GA4 and Shopify).
  
  Experience in data-driven customer analysis through analytics tools (e.g. Power BI, Tableau, Netsuite).
• Inquisitive and solution orientated individual, keen to explore how AI can drive efficiencies and unlock customer opportunities.
• Excellent project management and communication skills.
• Experience in coaching or developing junior team members, with a passion for nurturing talent.
• Creative thinker with a test-and-learn mindset.

WHAT WE OFFER

• Being part of a diverse working environment of people who we learn from every day
• The chance to train and develop your skills in a fast-working environment
• Competitive benefits package:
• Physical wellbeing: Private medical insurance covering pre-existing medical conditions and the ability to add family members, an online GP app with 24/7 appointments, available within 24 hours, and cycle scheme participation for tax-exempt bike and/or accessories purchase.
• Financial wellbeing: Company pension scheme.
• Lifestyle: Orlebar Brown and CHANEL product discounts and employee-only sales.
• Employee Recognition: Service award incentives, 1-week office closure in August to practice what we preach (paid leave and separate from 25 days annual leave plus UK public holidays).

It's never just a job at Orlebar Brown. It's a way of life. We live and breathe our brand values – Tailored, Vibrant and Brave. Our team define who we are and how we get the job done.

At Orlebar Brown, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity, and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience, and potential you could bring to Orlebar Brown.

Direct applications only. Recruitment agencies – thanks for reading – but we've got this one covered

Kurt Geiger | About Us

We are an inclusive, creative footwear and accessories brand powered by kindness. We want to empower our talent to be confident and true to themselves, the London way. London is our home, our heartbeat, and we draw inspiration from the energy and spirit of the city, its diversity and creativity. For over fifty years our team of in-house shoe and accessory designers have been creating authentic, distinctive designs from our London headquarters. The rainbow is our signature. It represents the good energy and love we have for our community and the many ways we collectively express our individual style.

We Are One: For Love | For Diversity | For Change | For Equality | For Kindness | For Freedom | For Unity Against Racism

Kurt Geiger Digital

Kurt Geiger’s Digital Team is a leading edge, multichannel, global, fully integrated function within the business. We have built an inclusive and diverse team that operates across 4 layers of the Business: Back End Systems and Engineering; Platforms; Marketing; Customer Service. Our in-house team of over 100 Digital experts are augmented with expertise from partners across the globe to deliver the very best in Retail Technology with a firm eye on the future. We operate in a fully Agile, fast paced environment, with a strong focus on individual leadership talent and development through an integrated Excellency Framework to ensure every member of the team develops the very best leadership development for themselves whilst delivering business objectives in line with growing our Global Digital Brands. We have invested over £12m over the last few years, during the pandemic, in our Technology to future proof both our infrastructure and our thought leadership to put Technology at the heart of our Global Growth Strategy.

The Role

We are seeking a strategic and customer-centric CRM Manager with proven experience to join our dynamic team. Our key focus is to increase frequency and lifetime value by leveraging customer insight and trends to deliver relevant personalisation, collaborating with Paid Marketing to maximise impact across all touchpoints. The CRM Manager will be responsible for developing and implementing our email, SMS and app retention strategy across multiple sites, while managing one direct report (CRM Coordinator). Reporting into the Global Retention Lead, this role requires a strategic leader with strong CRM expertise, the ability to balance strategic retention goals with day-to-day trade demands, and a passion for data-driven insight.

Requirements

• Develop informed strategic customer-focused initiatives to drive retention goals forward, while managing operational campaign delivery seamlessly
• Utilise CRM analytics platforms to monitor campaign performance, track key retention KPIs, and present strategic insights and recommendations to senior stakeholders and cross-functional teams
• Leverage customer insights and behavioural data to create targeted segmentation strategies and deliver personalised experiences at scale
• Lead strategic utilisation of our Customer Engagement Platform (Braze) to optimise campaign delivery, automation workflows, and customer journey mapping
• Leading the planning of email, SMS and push notification schedules, managed by the CRM Coordinator alongside internal stakeholders, ensuring alignment with broader business objectives
• Stay at the forefront of CRM trends and innovations, ensuring compliance with new regulations and identifying strategic opportunities for the business
• Champion customer-centric thinking across the organisation and influence stakeholders to adopt retention-focused strategies
• Provide strategic leadership and inspiring mentorship to CRM Coordinator

Person

• Previous experience in a CRM role, preferably within the retail or fashion industry
• Customer-focused, strategic mindset, with the ability to balance long-term retention goals with immediate operational needs
• Advanced understanding of CRM campaign and retention KPI's, with the ability to analyse and articulate complex insights to senior stakeholders
• Advanced proficiency in data analysis and reporting tools such as Google Analytics, Tableau and Excel
• Strategic problem-solver with hands-on approach when needed, able to move between strategic planning and operational execution
• Excellent strategic communication and stakeholder management skills, with proven project management capabilities
• Proven leadership and people management skills with experience leading and inspiring junior team members
• Ability to work independently and lead teams within fast-paced environments
• Nice to have: Experience in Braze is a plus but not essential

Benefits

• Free 24 hour virtual GP access
• Summer hours - 3pm Friday Finish
• Payday half days throughout the year
• Enviable discounted products
• Harrods discount
• Sample sales
• Gym discounts
• Enhanced pension scheme including life assurance

Our Culture  

We’re an energic fast-paced brand that embraces progress and strives for innovation. Hard work is rewarded with new opportunities at every level and kindness is celebrated in everything we do. Our summer working hours accommodate a healthy work life balance. Wellbeing is important to our working culture, which is why we nurture a friendly environment for talent to thrive in, alongside a vibrant social community.

Senior CRM Manager - D2C E-commerce Agency

London (3 days per week) | Up to £67,000 + benefits and shares

Join a fast-growing retention agency that helps some of the UK's most exciting D2C brands scale through smarter CRM and email strategy. Working with brands like leading confectionery, lifestyle and jewellery names, you'll lead the CRM function across multiple client accounts - shaping strategy, mentoring a small team, and driving measurable results.

• Lead and develop a team of 3 CRM specialists

• Own CRM strategy and execution across 20+ D2C e-commerce clients

• Work directly with clients to design, test and optimise lifecycle campaigns (winback, reactivation, retention)

• Oversee all campaign performance and CRM KPIs

• Collaborate with designers, copywriters, and account managers to deliver exceptional client outcomes

• Act as the go-to CRM expert, helping elevate data-driven strategy across the agency
  
  

• Strong CRM and retention expertise , ideally in e-commerce

• Deep knowledge of Klaviyo and Shopify , or similar tools

• Proven leadership experience , managing at least one person

• Data-driven mindset - comfortable talking metrics like CLTV, ROI, and conversion rates

• Strategic yet hands-on - able to balance leadership, client strategy, and optimisation

• Agency background or experience working across multiple brands
  
  

• People-first, growth-focused culture with a collaborative office

• Work with some of the UK's most exciting D2C brands

• EMI share options, free laptop, and clear career progression (Head of CRM roadmap)

• Social, down-to-earth team that values accountability and creativity

Interview Process:
1️⃣ 45-50 min technical interview (CRM strategy & knowledge check)
2️⃣ Informal coffee chat + team meet (culture & approach)

Find out more and apply via the link below

SENIOR CRM MANAGER

UP TO £60,000

HYBRID – LONDON, 3 DAYS A WEEK

Please note, the company is unable to offer sponsorship and you must be a UK resident to apply

Company

This growing retention agency is dedicated to helping ambitious ecommerce brands build lasting customer relationships. With a specialist focus on CRM and email marketing, the team of 11 partners with direct-to-consumer brands to deliver high-impact lifecycle strategies. They work exclusively with Klaviyo and Shopify, positioning themselves as true experts in their niche. Collaboration, accountability, and culture are at the heart of the business. With a new East London office and a people-first mindset, they’re proud of their vibrant, social environment and growth-focused outlook.

The Role

This agency is seeking a CRM leader to take ownership of retention strategy across a diverse client portfolio. You’ll manage and mentor a team of three CRM specialists, act as the go-to expert on Klaviyo, and oversee CRM execution across up to 20 ecommerce accounts.

This is a hands-on leadership role where you’ll partner directly with clients to elevate their retention performance, while balancing team management, client strategy, and campaign optimisation.

Key Responsibilities:

• Lead and mentor a team of 3 CRM specialists, ensuring consistent delivery across accounts.
• Act as the strategic lead for client CRM/retention programmes, advising on lifecycle strategies and optimisation.
• Oversee all CRM briefs and execution across 20+ client accounts.
• Own and report on CRM KPIs across accounts, ensuring measurable client growth.
• Drive campaign testing, measurement, and optimisation.
• Collaborate with account managers, designers, and copywriters to deliver best-in-class campaigns.

Role Requirements

Must-haves:

• Strong Klaviyo expertise and enthusiasm (active in the community, e.g. events).
• Proven experience with ecommerce retention, ideally within Shopify.
• CRM leadership experience (managing at least one direct report).
• Strategic background in CRM, ideally across multiple accounts.
• Strong time management skills and ability to balance leadership with hands-on strategy.

Nice-to-haves:

• Agency background or experience in a fast-growth ecommerce brand.
• Ambition to step into a Head of CRM role, with a roadmap for progression in place.