Showing 4 Diageo jobs in Fife
Senior Brand Manager - Consumer Goods
EH1 1 Edinburgh, Scotland
£55000 annum + bon
WhatJobs Direct
Posted 2 days ago
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Job Description
Our client, a dynamic and rapidly expanding FMCG company based in Edinburgh, Scotland, UK , is seeking a highly motivated and experienced Senior Brand Manager to lead and elevate key brands within their portfolio. This is an exciting opportunity for a creative and strategic marketer to drive brand growth, develop impactful marketing campaigns, and connect with consumers on a deeper level. The ideal candidate will possess a strong understanding of consumer insights, market dynamics, and a proven track record in successful brand management within the fast-moving consumer goods sector.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive brand strategies and annual marketing plans to achieve business objectives, including market share, sales, and profitability targets.
- Conduct thorough market research and consumer analysis to identify key insights, trends, and opportunities.
- Lead the development and execution of integrated marketing campaigns across various channels, including digital, social media, ATL, and BTL activities.
- Manage the brand's P&L, including forecasting, budgeting, and ensuring efficient allocation of marketing spend.
- Collaborate closely with cross-functional teams, including sales, product development, R&D, and agency partners, to ensure seamless brand execution.
- Oversee product innovation and development pipeline, ensuring alignment with brand strategy and consumer needs.
- Monitor and analyze brand performance, market trends, and competitor activities, making data-driven recommendations for optimization.
- Develop compelling brand positioning, messaging, and creative briefs for marketing materials.
- Manage relationships with external agencies, suppliers, and media partners.
- Champion the brand vision internally and externally, ensuring consistent brand representation.
- Mentor and develop junior marketing team members.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 5-7 years of proven brand management experience within the FMCG sector.
- Demonstrated success in developing and executing successful marketing strategies and campaigns that have driven significant brand growth.
- Strong understanding of consumer insights, market research methodologies, and data analysis.
- Experience in managing P&Ls, budgets, and forecasting.
- Excellent leadership, communication, presentation, and interpersonal skills.
- Proficiency in digital marketing, social media strategy, and performance analytics.
- Creative thinking and a passion for developing innovative marketing initiatives.
- Ability to work collaboratively in a fast-paced, dynamic environment.
- Strong project management skills and the ability to manage multiple priorities.
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Senior Brand Manager - Fast Moving Consumer Goods
EH3 0 Edinburgh, Scotland
£55000 Annually
WhatJobs Direct
Posted 1 day ago
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Job Description
Our client is seeking a highly experienced and dynamic Senior Brand Manager to join their thriving FMCG team in Edinburgh, Scotland, UK . This pivotal role will involve developing and executing innovative brand strategies to drive growth and market share in a competitive landscape. You will be responsible for overseeing all aspects of brand management, including market research, campaign development, product lifecycle management, and budget control. The ideal candidate will possess a proven track record in brand building within the FMCG sector, demonstrating strong analytical skills and a creative approach to marketing challenges. You will lead cross-functional teams, collaborate with sales and product development, and ensure consistent brand messaging across all touchpoints. This is an exciting opportunity to make a significant impact on well-known consumer brands and contribute to the company's continued success. Key responsibilities include:
- Developing and implementing comprehensive brand plans that align with company objectives and market opportunities.
- Conducting in-depth market analysis, consumer insights, and competitor tracking to identify trends and potential growth areas.
- Managing the brand budget effectively, ensuring optimal allocation of resources and tracking ROI of marketing initiatives.
- Leading the development and execution of integrated marketing campaigns across ATL, BTL, digital, and social media channels.
- Collaborating with product innovation teams to guide the development of new products and line extensions.
- Managing external agencies, including advertising, PR, and research firms, to achieve brand goals.
- Monitoring brand performance metrics and providing regular reports and recommendations to senior management.
- Ensuring brand consistency and integrity across all consumer touchpoints.
- Mentoring and developing junior brand team members.
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1
Director of Global Supply Chain & Procurement - High-Volume Consumer Goods
EH1 2 Edinburgh, Scotland
£90000 Annually
WhatJobs Direct
Posted 1 day ago
Job Viewed
Job Description
Our client, a renowned leader in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a strategic and results-oriented Director of Global Supply Chain & Procurement. This is a fully remote leadership position that offers the chance to optimize and innovate supply chain operations on a global scale. You will be responsible for developing and executing strategies that enhance efficiency, reduce costs, and ensure the timely delivery of high-quality products to consumers worldwide. This role demands extensive experience in global sourcing, logistics, inventory management, and supplier relationship management within the FMCG sector.
Key Responsibilities:
The ideal candidate will possess a Master's degree in Supply Chain Management, Business Administration, or a related field. A minimum of 10 years of progressive experience in supply chain and procurement leadership roles within the FMCG industry is required. Proven success in managing complex global supply chains, negotiating high-value contracts, and implementing significant cost-saving initiatives is essential. Strong leadership, strategic thinking, and exceptional communication skills are critical for this remote executive role. Experience with ERP systems and advanced supply chain planning tools is a must.
Key Responsibilities:
- Develop and implement a comprehensive global supply chain strategy aligned with business objectives.
- Oversee all aspects of procurement, including sourcing, negotiation, and contract management with international suppliers.
- Manage and optimize inventory levels across multiple distribution channels to meet demand while minimizing carrying costs.
- Lead and mentor a global team of supply chain and procurement professionals.
- Drive continuous improvement initiatives to enhance operational efficiency, reduce lead times, and improve forecast accuracy.
- Develop robust risk management strategies for the supply chain, including contingency planning.
- Collaborate closely with manufacturing, sales, and marketing departments to ensure seamless product flow.
- Implement and leverage advanced supply chain technologies and analytics.
- Ensure compliance with all relevant trade regulations and ethical sourcing standards.
The ideal candidate will possess a Master's degree in Supply Chain Management, Business Administration, or a related field. A minimum of 10 years of progressive experience in supply chain and procurement leadership roles within the FMCG industry is required. Proven success in managing complex global supply chains, negotiating high-value contracts, and implementing significant cost-saving initiatives is essential. Strong leadership, strategic thinking, and exceptional communication skills are critical for this remote executive role. Experience with ERP systems and advanced supply chain planning tools is a must.
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2
Senior Product Manager - Consumer Packaged Goods (CPG)
EH1 1AA Edinburgh, Scotland
£65000 Annually
WhatJobs Direct
Posted 1 day ago
Job Viewed
Job Description
Our client, a renowned leader in the FMCG sector, is seeking a highly accomplished Senior Product Manager to drive innovation and growth for their diverse portfolio of consumer packaged goods. This is a fully remote position, allowing you to shape product strategy and execution from anywhere within the UK. You will be responsible for the end-to-end product lifecycle management, from market research and concept development to product launch and lifecycle optimization. Your role will involve identifying consumer needs and market opportunities, defining product visions and roadmaps, and collaborating closely with cross-functional teams, including R&D, marketing, sales, and operations, to bring successful products to market. The ideal candidate will have a deep understanding of consumer behaviour, market trends, and competitive landscapes within the CPG industry. You will lead product strategy development, including pricing, positioning, and promotional planning, ensuring alignment with overall business objectives. Excellent analytical skills are required to interpret market data, assess product performance, and make data-driven decisions. Strong leadership and communication skills are essential for influencing stakeholders, managing project timelines, and driving product initiatives forward. Experience with new product development processes, category management, and go-to-market strategies is crucial. This remote role demands a high degree of autonomy, strategic thinking, and the ability to foster strong collaborative relationships virtually. You will be instrumental in ensuring our products meet and exceed consumer expectations, driving brand loyalty and market share growth.
Key Responsibilities:
Key Responsibilities:
- Define and execute product strategy and roadmaps for CPG brands.
- Conduct market research and identify consumer needs and trends.
- Lead new product development initiatives from concept to launch.
- Collaborate with R&D, marketing, sales, and operations teams.
- Develop product positioning, pricing, and go-to-market strategies.
- Analyze product performance and market data to inform decisions.
- Manage product P&Ls and optimize for profitability.
- Build strong relationships with internal and external stakeholders.
- Drive continuous improvement and innovation in product offerings.
- Bachelor's degree in Business, Marketing, or a related field (MBA preferred).
- Minimum of 6 years of experience in product management within the FMCG/CPG sector.
- Proven track record of successfully launching and managing consumer products.
- Strong understanding of market research, consumer insights, and data analysis.
- Excellent strategic thinking, leadership, and communication skills.
- Experience with cross-functional team collaboration.
- Familiarity with supply chain and manufacturing processes.
- Ability to thrive in a remote work environment.
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