348 Digital Marketing Specialist jobs in London

We are looking for a creative and data-driven Digital Marketing Specialist to join our team. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and products/services. You will play a major role in enhancing brand awareness within the digital space and driving website traffic and customer acquisition.

• Plan and execute digital marketing campaigns across SEO, SEM, email, social media, and display advertising

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on insights

• Collaborate with internal teams to create landing pages and optimize user experience

• Manage and maintain the companys website and social media presence

• Brainstorm new and creative growth strategies through digital marketing

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

• Manage online content and update website with fresh and relevant content

• Proven experience as a Digital Marketing Specialist or similar role

• Strong understanding of current online marketing concepts, strategy, and best practices

• Experience with SEO/SEM, email marketing, social media, and/or display advertising campaigns

• Proficiency in tools such as Google Ads, Google Analytics, Meta Ads Manager, HubSpot, or similar platforms

• Knowledge of web design and content management systems (e.g., WordPress)

• Analytical mindset and critical thinking

• Excellent communication and interpersonal skills

• Bachelor's degree in Marketing, Communications, or related field

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• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in digital marketing, with a proven track record of success.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency with digital marketing tools and analytics platforms.
• Excellent copywriting and content creation skills.
• Strong analytical and problem-solving abilities.
• Experience in budget management and campaign performance tracking.
• Exceptional communication and interpersonal skills.
• Familiarity with the arts and entertainment industry is a significant advantage.

• Develop and implement comprehensive digital marketing campaigns across various channels to drive brand awareness, lead generation, and customer engagement.
• Manage and optimize paid search (PPC) campaigns on platforms such as Google Ads and Bing Ads, ensuring maximum ROI.
• Oversee social media strategy, including content creation, scheduling, community management, and paid social advertising.
• Collaborate with the content team to create compelling and SEO-friendly content for the website, blog, and other digital platforms.
• Analyze website traffic and campaign performance using tools like Google Analytics, providing actionable insights and recommendations for improvement.
• Develop and execute email marketing campaigns, including list segmentation, A/B testing, and performance tracking.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, and proactively identify opportunities for innovation.
• Work closely with cross-functional teams, including sales, product development, and design, to ensure alignment and synergy in marketing efforts.
• Manage the digital marketing budget effectively, allocating resources to achieve campaign objectives.
• Prepare regular reports on campaign performance and key marketing metrics for senior management.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a proven track record of success.
• Strong expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in Google Analytics, Google Ads, social media advertising platforms, and email marketing software.
• Excellent analytical and problem-solving skills, with the ability to interpret data and translate it into actionable strategies.
• Exceptional written and verbal communication skills.
• Strong project management and organizational abilities.
• Ability to work independently and collaboratively in a fast-paced environment.

• Develop and execute comprehensive SEO strategies, including on-page, off-page, and technical SEO.
• Conduct in-depth keyword research and competitor analysis to identify opportunities.
• Optimise website content, meta tags, and site structure for improved search engine visibility.
• Manage and optimise Pay-Per-Click (PPC) campaigns across Google Ads, Bing Ads, and other platforms.
• Monitor, analyse, and report on campaign performance using tools like Google Analytics, SEMrush, and Ahrefs.
• Identify and troubleshoot website technical issues impacting SEO performance.
• Stay up-to-date with the latest SEO and SEM trends, algorithm updates, and best practices.
• Collaborate with content creators, web developers, and other marketing team members to ensure integrated campaign execution.
• Manage client relationships, providing regular updates and strategic recommendations.
• Contribute to the agency's thought leadership through blog posts or case studies.

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 3 years of experience in digital marketing, with a strong focus on SEO and SEM.
• Proven track record of improving search engine rankings and driving qualified traffic.
• Proficiency in SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, Moz) and Google Analytics.
• Experience managing successful PPC campaigns with a strong understanding of bidding strategies and ad copywriting.
• Excellent analytical skills and the ability to interpret complex data.
• Strong understanding of website structures and technical SEO principles.
• Ability to work effectively in a hybrid environment, balancing remote analysis and reporting with essential on-site collaboration at the London office.
• Excellent written and verbal communication skills.
• Agency experience is a plus.

• Develop and execute comprehensive e-commerce strategies to drive online sales and revenue growth.
• Manage and optimize the e-commerce website for user experience, conversion rates, and SEO performance.
• Plan and implement digital marketing campaigns across SEO, SEM, email marketing, social media, and content marketing.
• Analyze website performance using Google Analytics and other tools, providing regular reports and actionable recommendations.
• Oversee the online product catalog, including descriptions, imagery, pricing, and inventory management.
• Develop and manage promotional campaigns and offers to drive customer acquisition and retention.
• Collaborate with web development teams on website enhancements and new feature implementation.
• Manage relationships with external digital marketing agencies and service providers.
• Stay up-to-date with the latest e-commerce trends, technologies, and digital marketing best practices.
• Ensure a high level of customer engagement and satisfaction across all digital channels.

• Bachelor's degree in Marketing, Business, Digital Media, or a related field.
• Minimum of 5 years of experience in e-commerce management and digital marketing.
• Proven success in driving online sales and managing e-commerce platforms (Shopify, Magento, etc.).
• Expertise in SEO, SEM, PPC, email marketing, and social media marketing strategies.
• Proficiency with web analytics tools (e.g., Google Analytics).
• Strong understanding of customer journey mapping and conversion rate optimization (CRO).
• Excellent analytical, problem-solving, and project management skills.
• Outstanding communication and interpersonal abilities.

We are seeking a versatile marketing professional to support a wide range of content marketing initiatives at TGP International.

Working within the B2B marketing team, which manages brand communications, PR, events and lead generation campaigns, you will report to the Director of Marketing & Communications.

Your role will focus on crafting content that positions the agency as a thought leader in hospitality, F&B, placemaking and urban development. You’ll produce both short- and long-form copy and support a variety of marketing activities across digital and physical channels.

This role suits someone with excellent copywriting skills, a flair for design and storytelling, and the ability to adapt across different audiences and channels.

Key Responsibilities

·    Plan, write and edit content across channels, from thought leadership articles and SEO blogs to email newsletters and social media posts, ensuring alignment with brand tone and guidelines

·    Develop a range of visual marketing assets including case study decks, website copy, landing pages, social media graphics and sales collateral

·    Coordinate with colleagues to source project information, case studies and team insights for content development

·    Maintain and update brand guidelines, company profiles and other core materials

·    Work with designers and photographers to align copy and visuals for consistency and impact

·    Implement SEO initiatives such as FAQ content, digital PR and backlink strategies, and track performance through website analytics and keyword monitoring

·    Assist with website updates, CRM coordination (HubSpot) and other marketing functions as required

Requirements

Requirements

·    Ability to manage multiple deadlines independently and deliver high-quality work efficiently

·    Strong organisational and communication skills

·    Fluent English. Arabic language skills are an advantage

·    Excellent copywriting ability in both short and long form

·    Proficiency in PowerPoint and Canva

·    Experience with online content management systems (HubSpot preferred) as well as Google Analytics and Google Search Console

·    An understand of SEO best practices for copywriting and website content development

Nice to Have

·    Experience working with Asana or similar project management tools

·    Background in B2B marketing

·    Sector experience in F&B, hospitality or real estate

Benefits

• Five-Day Work Week: Standard Monday to Friday schedule.
• Hybrid Work Arrangement: Three days in the office and two days working remotely.
• Incentive Plan: Company incentive scheme offering up to 10%—5% for introductions and 5% for successful closures.
• Annual Leave: 22 working days of paid annual leave, excluding weekends.
• Remote Work Flexibility: One additional week per year to work remotely from your home country, which can be combined with up to two consecutive weeks of annual leave.
• Coaching & Mentoring: Structured professional development through a dedicated coaching and mentoring program.
• Annual Company Gathering: A global team event bringing together employees from all offices.
• Employee Recognition Program: Regular recognition initiatives celebrating outstanding performance and contributions.