352 Digital Marketing jobs in Birmingham
Head of Digital Marketing Strategy
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Head of Digital Marketing Strategy
Posted 3 days ago
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Head of Digital Marketing Strategy
Posted 3 days ago
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Head of Digital Marketing Strategy
Posted 3 days ago
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Location: This role is based in **Wolverhampton, West Midlands, UK**, but is fully remote.
Head of Digital Marketing Strategy
Posted 4 days ago
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Key Responsibilities:
- Develop and implement a holistic digital marketing strategy aligned with business objectives, focusing on SEO, SEM, social media, content marketing, email marketing, and affiliate programs.
- Oversee the execution of digital campaigns, ensuring they are data-driven, targeted, and deliver measurable results.
- Manage and mentor a high-performing digital marketing team, fostering a culture of innovation and continuous learning.
- Analyze campaign performance data, identify key insights, and optimize strategies to improve ROI.
- Manage the digital marketing budget, ensuring efficient allocation of resources.
- Stay ahead of industry trends and emerging digital marketing technologies, integrating them into our strategy where appropriate.
- Collaborate with the content and creative teams to develop engaging and compelling marketing materials.
- Develop and execute customer acquisition and retention strategies through various digital channels.
- Manage relationships with external agencies and technology partners.
- Report on key digital marketing metrics and campaign performance to senior leadership.
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 8 years of experience in digital marketing, with a proven track record of success in developing and executing strategies.
- Demonstrated experience in leading and managing digital marketing teams.
- In-depth knowledge of SEO, SEM, PPC, social media marketing, content marketing, email marketing, and analytics tools (e.g., Google Analytics, Adobe Analytics).
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Excellent understanding of marketing automation platforms and CRM systems.
- Exceptional leadership, communication, and interpersonal skills.
- Experience in the consumer goods or retail sector is advantageous.
- A strategic thinker with a creative approach to problem-solving.
Head of Digital Marketing Strategy
Posted 8 days ago
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Head of Digital Marketing Strategy
Posted 9 days ago
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Job Description
Key Responsibilities:
- Developing and implementing a cohesive digital marketing strategy aligned with business objectives.
- Overseeing all digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising.
- Analyzing campaign performance, identifying key trends, and optimizing strategies for maximum ROI.
- Managing the digital marketing budget effectively.
- Leading and mentoring a team of digital marketing specialists.
- Conducting market research and competitor analysis to identify opportunities and threats.
- Collaborating with cross-functional teams (e.g., sales, product development) to ensure integrated marketing efforts.
- Staying up-to-date with the latest digital marketing trends, technologies, and best practices.
- Developing and managing the company's online presence and brand reputation.
- Reporting on key digital marketing metrics to senior leadership.
A Bachelor's degree in Marketing, Communications, Business, or a related field is required; a Master's degree is a plus. A minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role, is essential. Proven success in developing and executing successful digital marketing campaigns that drive measurable results is mandatory. Expertise across a wide range of digital marketing platforms and tools is required. Strong analytical skills and proficiency in marketing analytics software (e.g., Google Analytics, Adobe Analytics) are critical. Excellent communication, leadership, and project management skills are a must for this fully remote position. The ability to work independently, manage multiple projects, and thrive in a fast-paced, collaborative remote environment is key. This is an exceptional opportunity to make a significant impact on our client's digital growth.
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Head of Digital Marketing Strategy
Posted 12 days ago
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Responsibilities:
- Develop and implement a comprehensive digital marketing strategy to achieve business objectives, including brand awareness, lead generation, and customer acquisition.
- Oversee all digital marketing channels, including SEO, SEM, PPC, social media, content marketing, email marketing, and display advertising.
- Define key performance indicators (KPIs) for all digital marketing campaigns and track performance against goals.
- Analyze market trends, competitor activities, and customer insights to identify new opportunities and optimize strategies.
- Manage and mentor a team of digital marketing professionals, fostering their growth and development.
- Collaborate with the creative team to develop engaging and effective marketing content.
- Manage the digital marketing budget, ensuring optimal allocation of resources for maximum ROI.
- Stay up-to-date with the latest digital marketing technologies, tools, and best practices.
- Conduct A/B testing and other optimization techniques to improve campaign performance.
- Report on campaign results and provide strategic recommendations to senior leadership.
- Master's degree in Marketing, Business Administration, or a related field; Bachelor's degree with significant relevant experience will be considered.
- Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role.
- Proven track record of developing and executing successful digital marketing campaigns that have driven measurable business results.
- In-depth knowledge of all major digital marketing channels and platforms (Google Analytics, Google Ads, Facebook Ads Manager, SEO tools, email marketing platforms).
- Strong understanding of marketing automation, CRM systems, and data analytics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Outstanding leadership, team management, and communication abilities.
- Ability to manage multiple projects, prioritize effectively, and meet deadlines in a remote environment.
- Creative mindset with a strong understanding of brand positioning and consumer psychology.
- Experience in the FMCG sector is a significant advantage.
Head of Digital Marketing Strategy
Posted 12 days ago
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As the Head of Digital Marketing Strategy, you will oversee all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. You will leverage data analytics to understand customer behaviour, market trends, and campaign performance, using these insights to continuously optimise strategies and maximise ROI. This role requires a creative yet analytical mindset, with a proven ability to develop and implement innovative campaigns that resonate with target audiences and achieve business objectives. You will also manage the digital marketing budget and work closely with creative, sales, and product teams to ensure cohesive brand messaging and integrated marketing efforts.
Key Responsibilities:
- Develop and implement a comprehensive, data-driven digital marketing strategy aligned with overall business and brand objectives.
- Manage and optimise all digital marketing channels, including SEO, SEM (PPC), social media, email marketing, content marketing, and display advertising.
- Define target audience personas and tailor marketing campaigns to effectively reach and engage them.
- Oversee the creation of compelling and relevant content for all digital platforms.
- Develop and manage the digital marketing budget, ensuring optimal allocation of resources and maximum ROI.
- Analyse campaign performance using web analytics tools (e.g., Google Analytics) and provide regular reports on key metrics, insights, and recommendations.
- Stay abreast of the latest digital marketing trends, technologies, and best practices, and implement them where appropriate.
- Collaborate with internal teams (e.g., creative, sales, product development) to ensure consistent brand messaging and integrated marketing efforts.
- Manage external agencies and vendors as needed to support digital marketing activities.
- Drive continuous improvement through A/B testing, conversion rate optimisation (CRO), and performance analysis.
- Foster a data-centric approach to marketing, promoting experimentation and learning within the team.
Qualifications and Experience:
- Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree is a plus.
- Minimum of 7-10 years of progressive experience in digital marketing, with at least 4-5 years in a strategic or leadership role.
- Proven track record of developing and executing successful digital marketing strategies that have driven significant growth in brand awareness, lead generation, and customer acquisition.
- Deep understanding of SEO, SEM, social media platforms, content strategy, email marketing automation, and analytics tools.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Strong analytical skills with the ability to interpret data, derive insights, and make informed decisions.
- Excellent project management, organisational, and communication skills.
- Creative thinker with a passion for digital innovation.
- Ability to manage budgets effectively and drive measurable results.
- Experience working in a remote team environment is preferred.
This is a fantastic opportunity to lead digital marketing efforts for an exciting brand and make a substantial impact on its growth. If you are a strategic and results-oriented digital marketer, we encourage you to apply.
Head of Digital Marketing Strategy
Posted 13 days ago
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The ideal candidate will be a forward-thinking leader with a deep understanding of the digital landscape, a proven ability to manage high-performing teams, and a strong track record of delivering measurable results. You will collaborate closely with cross-functional teams, including sales, product development, and customer service, to ensure a cohesive and integrated marketing approach.
Key Responsibilities:
- Develop and implement a comprehensive digital marketing strategy aligned with the company's business objectives and target audience.
- Lead and manage the digital marketing team, providing guidance, mentorship, and performance feedback.
- Oversee the planning, execution, and optimization of all digital marketing campaigns across various channels.
- Drive website traffic and conversions through SEO, SEM, and content marketing initiatives.
- Develop and manage the digital marketing budget, ensuring optimal allocation of resources and a strong ROI.
- Analyze marketing data and metrics to measure campaign performance, identify trends, and inform strategic decisions.
- Stay ahead of industry trends, emerging technologies, and best practices in digital marketing.
- Manage relationships with external agencies and vendors as needed.
- Ensure a consistent brand voice and messaging across all digital platforms.
- Collaborate with product and sales teams to develop integrated marketing plans and campaigns.
- Report on key performance indicators (KPIs) and provide insights to senior leadership.
Qualifications:
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- Extensive experience (minimum 8 years) in digital marketing, with at least 3 years in a leadership or management role.
- Proven track record of developing and executing successful digital marketing strategies that have driven significant business growth.
- Expertise in SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising platforms.
- Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics) and marketing automation platforms.
- Excellent leadership, team management, and communication skills.
- Strategic thinker with a data-driven approach to decision-making.
- Experience in managing marketing budgets and demonstrating ROI.
- Creative and innovative mindset with a passion for digital innovation.