33 Head Of Marketing jobs in Birmingham

We are seeking a dynamic and experienced Marketing Manager to oversee our marketing strategies and drive brand growth. This pivotal role requires a talented individual who can develop, implement, and manage our marketing initiatives across various channels. The Marketing Manager will be responsible for creating and executing comprehensive marketing plans that align with our business goals, enhance our market presence, and increase customer engagement. You will work closely with cross-functional teams, including sales, product development, and customer support, to ensure that our marketing efforts resonate with our target audience. The ideal candidate will have a strong background in digital marketing, a passion for creativity, and a data-driven mindset. Your expertise will guide our branding initiatives, lead generation efforts, and customer retention strategies. This position offers the chance to make a significant impact on our organization and requires an innovative thinker who thrives in a fast-paced environment. If you are looking for an opportunity to lead marketing efforts and contribute to the overarching success of our company, we would love to hear from you!

Key Responsibilities

• Lead a team of two marketing professionals, providing guidance and support to foster skill development and achievement.
• Develop and implement comprehensive marketing strategies to promote company products or services.
• Conduct market research to identify trends and potential growth areas.

• Manage and oversee all marketing campaigns, ensuring they align with business objectives.
• Collaborate with sales and product teams to create unified messaging and promotional material.

• Analyse performance metrics to evaluate the effectiveness of marketing campaigns and optimize accordingly.
• Manage the marketing budget, ensuring efficient allocation of resources across various channels.

Requirements

• Proven track record of executing successful marketing campaigns across multiple channels.
• Strong understanding of digital marketing tools and analytics platforms.
• Excellent communication and presentation skills.
• Ability to think creatively and critically in problem-solving scenarios.
• Strong leadership skills with experience managing teams and cross-functional projects.

Benefits

Salary in the region of 50,000-60,000

Flexible Benefits to suit individual needs

• Develop and implement comprehensive brand strategies to drive long-term growth and market leadership for assigned brands.
• Oversee all aspects of brand marketing, including advertising, promotions, digital marketing, social media, and public relations.
• Conduct in-depth market and consumer research to identify key trends, opportunities, and competitive threats.
• Develop and manage brand positioning, messaging, and visual identity to ensure consistency across all touchpoints.
• Create and execute integrated marketing plans, setting clear objectives and KPIs, and measuring performance against them.
• Manage brand budgets effectively, ensuring optimal allocation of resources and maximizing ROI.
• Collaborate closely with cross-functional teams, including sales, product development, R&D, and agencies, to ensure brand alignment and successful product launches.
• Lead and mentor a team of brand managers and marketing professionals, fostering a high-performance culture.
• Identify and cultivate strategic partnerships to enhance brand visibility and reach.
• Monitor brand health, consumer sentiment, and competitive activity, adapting strategies as needed.

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• A minimum of 8 years of progressive experience in brand management within the FMCG industry.
• Proven track record of developing and executing successful brand strategies that have driven significant business growth.
• Strong understanding of consumer behaviour, market dynamics, and digital marketing trends.
• Experience managing multi-channel marketing campaigns and evaluating their effectiveness.
• Excellent leadership, communication, and interpersonal skills.
• Proficiency in market research methodologies and data analysis.
• Ability to think strategically and creatively, with a passion for storytelling and brand building.
• Experience in managing agency relationships and external partnerships.
• Demonstrated ability to thrive and lead effectively in a fully remote work environment.

• Develop and implement a holistic digital marketing strategy aligned with business objectives, focusing on SEO, SEM, social media, content marketing, email marketing, and affiliate programs.
• Oversee the execution of digital campaigns, ensuring they are data-driven, targeted, and deliver measurable results.
• Manage and mentor a high-performing digital marketing team, fostering a culture of innovation and continuous learning.
• Analyze campaign performance data, identify key insights, and optimize strategies to improve ROI.
• Manage the digital marketing budget, ensuring efficient allocation of resources.
• Stay ahead of industry trends and emerging digital marketing technologies, integrating them into our strategy where appropriate.
• Collaborate with the content and creative teams to develop engaging and compelling marketing materials.
• Develop and execute customer acquisition and retention strategies through various digital channels.
• Manage relationships with external agencies and technology partners.
• Report on key digital marketing metrics and campaign performance to senior leadership.

• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
• Minimum of 8 years of experience in digital marketing, with a proven track record of success in developing and executing strategies.
• Demonstrated experience in leading and managing digital marketing teams.
• In-depth knowledge of SEO, SEM, PPC, social media marketing, content marketing, email marketing, and analytics tools (e.g., Google Analytics, Adobe Analytics).
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Excellent understanding of marketing automation platforms and CRM systems.
• Exceptional leadership, communication, and interpersonal skills.
• Experience in the consumer goods or retail sector is advantageous.
• A strategic thinker with a creative approach to problem-solving.

• Developing and implementing a cohesive digital marketing strategy aligned with business objectives.
• Overseeing all digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising.
• Analyzing campaign performance, identifying key trends, and optimizing strategies for maximum ROI.
• Managing the digital marketing budget effectively.
• Leading and mentoring a team of digital marketing specialists.
• Conducting market research and competitor analysis to identify opportunities and threats.
• Collaborating with cross-functional teams (e.g., sales, product development) to ensure integrated marketing efforts.
• Staying up-to-date with the latest digital marketing trends, technologies, and best practices.
• Developing and managing the company's online presence and brand reputation.
• Reporting on key digital marketing metrics to senior leadership.