17 Head Of Marketing jobs in Leeds
Head of FMCG Brand Management
LS1 1UR Leeds, Yorkshire and the Humber
£75000 Annually
WhatJobs
Posted 13 days ago
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Job Description
A leading player in the Fast-Moving Consumer Goods (FMCG) sector is looking for an experienced and strategic Head of FMCG Brand Management to join their team in Leeds, West Yorkshire, UK . This senior role is responsible for shaping and executing the brand strategy for a portfolio of exciting consumer products, driving growth and market share. You will lead a team of brand managers, providing direction, mentorship, and performance oversight. The ideal candidate will have a proven history of successful brand development and management within the FMCG industry, with a deep understanding of consumer insights, market trends, and marketing communications. Key responsibilities include developing annual brand plans, managing marketing budgets, overseeing product innovation and launches, and collaborating with sales, supply chain, and R&D departments. You will be responsible for brand positioning, pricing strategies, promotional activities, and advertising campaigns to build brand equity and drive consumer engagement. Strong analytical skills are required to monitor brand performance, analyze market data, and identify opportunities for improvement. Excellent leadership, communication, and presentation skills are essential for presenting strategies to senior management and influencing cross-functional teams. This role offers a flexible hybrid working model, combining office-based collaboration with remote working. Join a progressive company with a strong portfolio and a commitment to innovation and consumer satisfaction.
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0
Head of Digital Marketing Strategy
LS1 1AA Leeds, Yorkshire and the Humber
£75000 Annually
WhatJobs
Posted 4 days ago
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Job Description
Our client, a rapidly growing e-commerce innovator, is seeking a visionary and results-driven Head of Digital Marketing Strategy to lead their online marketing efforts. This is a fully remote position, allowing you to leverage your expertise from anywhere in the UK.
As the Head of Digital Marketing Strategy, you will be responsible for developing and executing a comprehensive digital marketing roadmap designed to drive brand awareness, customer acquisition, engagement, and conversion. You will lead a talented team of digital marketers, manage budgets, and oversee all aspects of digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing. This role requires a strategic thinker with a deep understanding of the digital landscape, a data-driven approach, and a proven track record of achieving significant marketing growth.
Key Responsibilities:
This is a unique opportunity to shape the digital presence of a dynamic company and make a significant impact on its growth trajectory. You will have the autonomy to drive strategy and the support of a motivated team. The fully remote nature of this role ensures maximum flexibility while maintaining collaboration through advanced digital communication tools. We are seeking a leader with exceptional strategic vision, strong analytical skills, and a passion for digital innovation. If you are an experienced digital marketing professional ready to take on a leadership challenge and drive measurable results in a remote-first environment, we encourage you to apply. Your expertise will be critical in expanding our client's market reach and establishing them as a leader in their industry. This role demands a proactive, entrepreneurial spirit, with the ability to navigate and excel in the evolving digital marketplace, making data-driven decisions that fuel sustainable growth and enhance brand authority.
As the Head of Digital Marketing Strategy, you will be responsible for developing and executing a comprehensive digital marketing roadmap designed to drive brand awareness, customer acquisition, engagement, and conversion. You will lead a talented team of digital marketers, manage budgets, and oversee all aspects of digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing. This role requires a strategic thinker with a deep understanding of the digital landscape, a data-driven approach, and a proven track record of achieving significant marketing growth.
Key Responsibilities:
- Develop and implement a cutting-edge digital marketing strategy aligned with overall business objectives.
- Lead, mentor, and inspire a high-performing digital marketing team across various specialisms.
- Oversee and optimise all digital marketing channels, including SEO, SEM (PPC), social media marketing, email marketing, content strategy, and affiliate programmes.
- Manage and allocate the digital marketing budget effectively to maximise ROI.
- Define key performance indicators (KPIs) and track performance across all digital marketing activities, providing regular reports and insights to senior leadership.
- Conduct market research, competitor analysis, and customer segmentation to identify new opportunities and refine strategies.
- Drive website traffic, lead generation, and customer acquisition through innovative campaigns.
- Develop and implement strategies to improve customer engagement, retention, and lifetime value.
- Collaborate with product, sales, and customer service teams to ensure a consistent brand message and customer experience.
- Stay abreast of the latest digital marketing trends, technologies, and best practices, identifying opportunities for innovation.
- Manage relationships with external agencies, vendors, and technology partners.
- Ensure all digital marketing activities comply with data privacy regulations (e.g., GDPR).
- Foster a data-driven culture within the marketing team, utilising analytics to inform decision-making.
This is a unique opportunity to shape the digital presence of a dynamic company and make a significant impact on its growth trajectory. You will have the autonomy to drive strategy and the support of a motivated team. The fully remote nature of this role ensures maximum flexibility while maintaining collaboration through advanced digital communication tools. We are seeking a leader with exceptional strategic vision, strong analytical skills, and a passion for digital innovation. If you are an experienced digital marketing professional ready to take on a leadership challenge and drive measurable results in a remote-first environment, we encourage you to apply. Your expertise will be critical in expanding our client's market reach and establishing them as a leader in their industry. This role demands a proactive, entrepreneurial spirit, with the ability to navigate and excel in the evolving digital marketplace, making data-driven decisions that fuel sustainable growth and enhance brand authority.
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Head of Digital Marketing Strategy
LS1 4AW Leeds, Yorkshire and the Humber
£60000 Annually
WhatJobs
Posted 6 days ago
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Job Description
Our client, a forward-thinking consumer goods company with a strong brand presence, is seeking an innovative and strategic Head of Digital Marketing. This key leadership role is based at our central offices in Leeds, West Yorkshire, UK , and is responsible for shaping and executing the company's overall digital marketing vision. You will lead a talented team and drive the development and implementation of integrated digital strategies across all online channels to enhance brand awareness, customer engagement, and conversion rates. Responsibilities include defining the digital marketing roadmap, managing budgets, overseeing SEO/SEM, social media marketing, content marketing, email marketing, and paid advertising campaigns. You will also be responsible for analysing campaign performance, identifying key trends, and optimising strategies for maximum ROI. The ideal candidate will possess a Master's degree in Marketing, Business Administration, or a related field, with a minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role. Proven expertise in developing and executing successful multi-channel digital marketing campaigns is essential. Strong analytical skills, proficiency with digital marketing tools (e.g., Google Analytics, Adobe Marketing Cloud), and a deep understanding of current digital trends and technologies are required. Exceptional leadership, communication, and stakeholder management skills are paramount. You must be able to inspire and motivate a team, present strategic plans effectively to senior management, and drive innovation in the digital space. This is a significant opportunity to make a strategic impact and lead digital transformation within a dynamic organisation.
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2
Head of Digital Marketing Strategy
LS1 1AA Leeds, Yorkshire and the Humber
£70000 Annually
WhatJobs
Posted 15 days ago
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Job Description
Our client is looking for an accomplished and visionary Head of Digital Marketing Strategy to lead their fully remote marketing efforts. This senior role is responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. You will oversee all digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate programs. The ideal candidate is a data-driven leader with a proven track record of success in managing high-performing remote teams and delivering measurable results.
Key Responsibilities:
Key Responsibilities:
- Develop and implement a cohesive and impactful digital marketing strategy aligned with business objectives.
- Oversee the execution of campaigns across all digital channels, ensuring optimal performance and ROI.
- Manage and mentor a team of digital marketing specialists, fostering a collaborative and results-oriented remote work environment.
- Define key performance indicators (KPIs) and track, analyze, and report on campaign performance using analytics tools.
- Drive continuous improvement through A/B testing, data analysis, and strategic adjustments.
- Manage the digital marketing budget, ensuring efficient allocation of resources.
- Stay abreast of the latest digital marketing trends, technologies, and best practices, and identify opportunities for innovation.
- Collaborate with other departments, including sales, product, and content teams, to ensure integrated marketing efforts.
- Develop and manage strong relationships with external agencies and vendors as needed.
- Champion data-driven decision-making and promote a culture of experimentation and learning.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA or Master's degree preferred.
- Extensive experience in digital marketing, with a significant portion in a strategic leadership role.
- Proven success in developing and executing successful digital marketing strategies that have driven significant growth.
- Deep understanding of SEO, SEM, social media marketing, content marketing, email marketing, and analytics platforms (e.g., Google Analytics, Adobe Analytics).
- Experience managing and leading remote marketing teams effectively.
- Strong analytical skills and the ability to translate data into actionable insights.
- Excellent leadership, communication, and interpersonal skills.
- Proficiency in marketing automation tools and CRM systems.
- Demonstrated ability to manage budgets and optimize marketing spend.
This advertiser has chosen not to accept applicants from your region.
3
Head of Performance Marketing
BD1 1AA Bradford, Yorkshire and the Humber
£70000 annum + bon
WhatJobs
Posted 1 day ago
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Job Description
Our client is a rapidly growing leader in the leisure and sports technology sector, and they are looking for an experienced and visionary Head of Performance Marketing to lead their fully remote marketing division. This strategic role will be responsible for developing and executing data-driven performance marketing campaigns across various digital channels to drive customer acquisition, engagement, and revenue growth. The ideal candidate will have a deep understanding of digital marketing strategies, a strong analytical mindset, and a proven ability to manage significant budgets and deliver measurable results.
You will oversee all aspects of performance marketing, including paid search (SEM), paid social, display advertising, affiliate marketing, and mobile app marketing. Key responsibilities include setting marketing objectives, defining campaign strategies, managing agency relationships, and optimizing campaign performance through rigorous A/B testing and data analysis. You will be responsible for tracking key performance indicators (KPIs), reporting on campaign effectiveness, and continuously identifying opportunities for innovation and improvement. This role requires a proactive and results-oriented leader who can inspire and manage a remote team, fostering a culture of continuous learning and performance excellence.
The successful candidate will possess a Bachelor's degree in Marketing, Business, or a related field, with at least 7 years of progressive experience in performance marketing, with a significant portion in a leadership capacity. Proven experience in managing large digital advertising budgets and driving significant ROI is essential. Expertise in various analytics platforms (e.g., Google Analytics, Adobe Analytics) and bid management tools is required. Excellent communication, presentation, and strategic thinking skills are paramount for this senior remote position. If you are a passionate digital marketing leader looking to make a substantial impact in the exciting leisure and sports industry, we encourage you to apply and lead our client's performance marketing efforts from anywhere.
You will oversee all aspects of performance marketing, including paid search (SEM), paid social, display advertising, affiliate marketing, and mobile app marketing. Key responsibilities include setting marketing objectives, defining campaign strategies, managing agency relationships, and optimizing campaign performance through rigorous A/B testing and data analysis. You will be responsible for tracking key performance indicators (KPIs), reporting on campaign effectiveness, and continuously identifying opportunities for innovation and improvement. This role requires a proactive and results-oriented leader who can inspire and manage a remote team, fostering a culture of continuous learning and performance excellence.
The successful candidate will possess a Bachelor's degree in Marketing, Business, or a related field, with at least 7 years of progressive experience in performance marketing, with a significant portion in a leadership capacity. Proven experience in managing large digital advertising budgets and driving significant ROI is essential. Expertise in various analytics platforms (e.g., Google Analytics, Adobe Analytics) and bid management tools is required. Excellent communication, presentation, and strategic thinking skills are paramount for this senior remote position. If you are a passionate digital marketing leader looking to make a substantial impact in the exciting leisure and sports industry, we encourage you to apply and lead our client's performance marketing efforts from anywhere.
This advertiser has chosen not to accept applicants from your region.
4
Head of Digital Marketing
BD1 1AA Bradford, Yorkshire and the Humber
£70000 Annually
WhatJobs
Posted 1 day ago
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Job Description
Our client is seeking a dynamic and strategic Head of Digital Marketing to lead their marketing efforts. This is a fully remote position, offering the opportunity to shape and execute impactful digital marketing strategies from anywhere. You will be responsible for developing and overseeing all digital marketing campaigns, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. Your primary objective will be to drive brand awareness, generate leads, and increase customer acquisition and retention. Key responsibilities include setting marketing goals and KPIs, managing the digital marketing budget, analyzing campaign performance, and optimizing strategies for maximum ROI. You will lead and mentor a team of marketing professionals, fostering a collaborative and innovative environment. The ideal candidate will have a proven track record of developing and executing successful digital marketing strategies in a B2C or B2B context. Strong analytical skills, expertise in marketing automation platforms, and a deep understanding of current digital marketing trends are essential. Excellent leadership and communication skills are required to effectively manage a remote team and collaborate with stakeholders across the organization. A Bachelor's or Master's degree in Marketing, Business, or a related field, or equivalent experience, is necessary. This role is for a visionary marketer ready to drive significant growth through innovative digital initiatives.
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5
Head of Performance Marketing
BD1 1JR Bradford, Yorkshire and the Humber
£75000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a rapidly growing e-commerce business, is seeking an experienced and results-driven Head of Performance Marketing to lead their digital advertising efforts. This role is based on a hybrid working model, offering a blend of in-office collaboration and remote flexibility, operating out of Bradford, West Yorkshire, UK . The Head of Performance Marketing will be responsible for developing and executing sophisticated strategies to drive customer acquisition, engagement, and revenue through paid channels. Responsibilities:
- Develop and implement comprehensive performance marketing strategies across various paid channels including SEM (Google Ads, Bing Ads), Paid Social (Facebook, Instagram, LinkedIn, TikTok), Display, and Affiliate marketing.
- Manage and optimize multi-million pound advertising budgets, ensuring maximum ROI and CPA targets are met.
- Lead a team of performance marketing specialists, providing direction, mentorship, and performance feedback.
- Conduct in-depth data analysis to identify trends, insights, and opportunities for campaign improvement.
- Utilize analytics platforms (e.g., Google Analytics, Adobe Analytics) and attribution modelling to measure campaign effectiveness.
- Oversee the creation of compelling ad copy, creative assets, and landing pages in collaboration with the marketing and creative teams.
- Stay abreast of the latest trends and technologies in digital advertising and performance marketing.
- Develop and manage A/B testing frameworks to continually optimize campaigns for better performance.
- Collaborate with other marketing functions (SEO, Content, Email) to ensure a cohesive and integrated digital marketing strategy.
- Report on key performance metrics to senior management, providing clear insights and actionable recommendations.
- Manage relationships with key ad tech vendors and agency partners.
- Ensure brand consistency and compliance across all paid media activities.
- Bachelor's degree in Marketing, Business, Economics, or a related field.
- Minimum of 7 years of experience in performance marketing, with a significant portion in a leadership or management role.
- Proven track record of successfully managing large advertising budgets and delivering significant revenue growth through paid channels.
- Expert knowledge of major paid advertising platforms (Google Ads, Facebook Ads Manager, etc.) and analytics tools.
- Strong analytical and quantitative skills, with the ability to translate data into actionable strategies.
- Experience in e-commerce and D2C marketing is highly desirable.
- Excellent leadership, communication, and presentation skills.
- Experience with affiliate marketing programs and managing external agencies.
- A strategic thinker with a hands-on approach and a passion for data-driven marketing.
- Familiarity with advanced bidding strategies and marketing automation tools.
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6
Head of Digital Marketing
LS1 1UR Leeds, Yorkshire and the Humber
£65000 Annually
WhatJobs
Posted 8 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing enterprise, is searching for an inspiring Head of Digital Marketing to lead their innovative marketing initiatives. This crucial role, based in our modern offices in Leeds, West Yorkshire, UK , with a hybrid working model, will oversee all aspects of the company's digital marketing strategy and execution. You will be responsible for developing and implementing comprehensive online marketing campaigns across various channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate programs. The primary objective is to drive brand awareness, generate qualified leads, and increase customer acquisition and retention. You will manage a talented team of digital marketing professionals, providing mentorship, guidance, and fostering a collaborative and high-performance environment. Key responsibilities include setting marketing objectives, defining KPIs, monitoring campaign performance, and optimizing strategies for maximum ROI. You will stay abreast of the latest digital marketing trends, technologies, and best practices, identifying opportunities to innovate and stay ahead of the competition. This role requires a strategic thinker with a strong analytical mindset, capable of interpreting complex data, generating actionable insights, and making data-driven decisions. A deep understanding of marketing automation platforms, CRM systems, and analytics tools is essential. Collaboration with other departments, including sales, product development, and customer service, will be vital to ensure cohesive brand messaging and customer experience. The ideal candidate will have a proven track record of success in developing and executing successful digital marketing strategies that have demonstrably impacted business growth. Excellent leadership, communication, and project management skills are paramount. This is an exceptional opportunity to shape the digital presence of a growing company and make a significant impact. Location: Leeds, West Yorkshire, UK .
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7
Head of Brand Marketing (FMCG)
LS1 4HT Leeds, Yorkshire and the Humber
£80000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and visionary Head of Brand Marketing to lead their brand strategy and execution. This hybrid role offers a fantastic opportunity to influence the direction of well-known brands from our offices in Leeds, West Yorkshire, UK , with flexibility to work remotely on certain days. The successful candidate will be responsible for developing and implementing cutting-edge brand strategies that resonate with target consumers, drive market share, and foster long-term brand loyalty. You will manage a team of brand managers and collaborate closely with sales, R&D, and creative agencies to ensure a consistent and compelling brand narrative across all touchpoints.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive brand strategies that align with overall business objectives and market dynamics within the FMCG sector.
- Lead, mentor, and develop a high-performing team of brand managers, fostering a culture of innovation and accountability.
- Conduct in-depth market research and consumer insights analysis to identify growth opportunities and competitive threats.
- Oversee the development and execution of integrated marketing campaigns across advertising, digital, social media, PR, and in-store activations.
- Manage brand P&L, ensuring effective budget allocation and tracking of marketing ROI.
- Collaborate with product development teams to drive innovation and ensure new product launches are successful from a marketing perspective.
- Work closely with sales teams to develop channel-specific marketing plans and support trade marketing initiatives.
- Build and maintain strong relationships with external agencies (creative, media, PR) to ensure the highest quality of campaign execution.
- Monitor brand performance metrics, analyze trends, and provide regular reports and strategic recommendations to senior leadership.
- Ensure brand consistency and integrity across all consumer touchpoints and communications.
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 8-10 years of progressive brand management experience, with a significant portion within the FMCG industry.
- Proven success in developing and launching impactful brands and integrated marketing campaigns.
- Strong understanding of consumer insights, market analysis, and brand positioning strategies.
- Excellent leadership, team management, and communication skills.
- Demonstrated ability to manage budgets and drive profitability.
- Experience working in a hybrid work environment and ability to balance office-based and remote responsibilities effectively.
- Strategic thinker with a hands-on approach and a passion for building iconic brands.
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8
Head of Brand Marketing - FMCG
BD1 1DD Bradford, Yorkshire and the Humber
£70000 Annually
WhatJobs
Posted 16 days ago
Job Viewed
Job Description
Our client, a rapidly growing FMCG company, is looking for a dynamic and experienced Head of Brand Marketing to lead their brand strategy and execution in Bradford, West Yorkshire, UK . This senior role will be responsible for developing and implementing innovative marketing campaigns that enhance brand awareness, drive consumer engagement, and ultimately boost sales. You will oversee all aspects of brand marketing, including advertising, public relations, social media, digital marketing, and in-store promotions. The ideal candidate will have a deep understanding of the FMCG sector, consumer behaviour, and market trends. You will manage a talented marketing team, work closely with product development and sales departments, and collaborate with external agencies. This is a key leadership position offering the opportunity to shape the future of well-known brands.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive brand marketing strategies to achieve business objectives.
- Manage the brand's identity, positioning, and messaging across all channels.
- Lead the creation and implementation of integrated marketing campaigns, including ATL and BTL activities.
- Oversee digital marketing efforts, including social media, content marketing, and paid advertising.
- Manage public relations and corporate communications strategies.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Analyze campaign performance and ROI, providing insights and recommendations for optimization.
- Manage the marketing budget effectively and ensure optimal allocation of resources.
- Lead, mentor, and develop a high-performing marketing team.
- Collaborate with cross-functional teams, including sales, product development, and R&D.
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 7 years of progressive experience in brand marketing, preferably within the FMCG sector.
- Proven track record of developing and executing successful brand marketing strategies.
- Strong understanding of consumer insights, market analysis, and brand positioning.
- Experience managing multi-channel marketing campaigns and budgets.
- Excellent leadership, team management, and interpersonal skills.
- Proficiency in digital marketing tools and social media platforms.
- Strong analytical and problem-solving abilities.
- Excellent written and verbal communication skills.
- Creativity and passion for developing impactful brand experiences.
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