21 Head Of Marketing jobs in Salford

Head of Marketing

Darwen, Blackburn BB3

Salary depending on experience

Permanent Office based role working Monday to Friday

Commutable from Blackburn, Burnley, Darwin, Leyland or Preston

Reporting to: Sales Director

Are you a bold, creative, and strategic marketing leader ready to shape the future of a fast-growing brand?

Hawk 3 Talent Solutions are looking for an experienced Head of Marketing to join a company based in Darwen, Blackburn to take charge of our talented team and bring fresh energy to the company brand, campaigns, and international growth.

This isn’t just another marketing role. You’ll be at the heart of the UK industry, steering exciting projects that reach across Europe and beyond. If you love leading people, building brilliant campaigns, and making a visible impact, this could be your next big move.

What you’ll be doing

• Designing and delivering our overall marketing strategy in line with ambitious growth goals
• Leading and inspiring a multi-site, multi-skilled team , including remote team members
• Owning our brand story – from campaigns and content to trade and channel marketing
• Supporting new product launches and driving expansion into international markets
• Collaborating with Sales, Product and E-Commerce teams to ensure strong alignment and results
• Keeping us creative, compliant, and competitive within industry regulations
• Analysing performance and ensuring our marketing delivers maximum ROI

What we’re looking for

• A senior marketing leader with experience in a regulated industry (vaping, healthcare, FMCG, alcohol, etc.)
• Proven success in managing and developing high-performing teams , including remote reports
• Strong expertise in brand, campaign and content marketing
• An understanding of compliance in marketing communications
• International market experience is a strong advantage
• Commercially savvy, collaborative, and confident influencing at senior level
• Flexible to travel when needed, with Darwen as your base

Why join us?

• Be part of a dynamic, ambitious business at the centre of a growing industry
• Lead a talented and creative in-house team eager to innovate and achieve more
• Play a pivotal role in shaping our brand’s presence across the UK and globally
• Join a collaborative culture where your ideas and impact will be recognised
• Competitive package plus opportunities to grow with the business

If you’re ready to bring your expertise and creativity to a role where you can make a real difference, we’d love to hear from you. Apply today and help us shape the next chapter of our growth.

If you would like to apply for the role of Head of Marketing then please email your CV to (url removed)

Closing date is Please note this could change subject to suitable applications.

Hawk 3 Talent Solutions are acting as an employment agency on behalf of its client.

By applying for the above position and providing your personal data to us you understand that your data will be processed in line with our Privacy Policy. To view our full Privacy Policy please visit our website.

Hawk 3 Talent Solutions are committed to the selection, recruitment and development of the best people, basing judgements solely on suitability for the job. Whilst we endeavour to respond to all applications individually, due to high volumes, this is not always possible. Thank you for your interest in this role and we look forward to working with you in the future

• Develop and implement a cutting-edge digital marketing strategy aligned with business objectives.
• Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
• Manage and mentor a team of digital marketing specialists, providing guidance and fostering professional development.
• Define target audiences and develop customer personas to inform campaign strategies.
• Set clear KPIs for all digital marketing activities and track performance against these goals.
• Analyze campaign data, generate insights, and optimize strategies for maximum ROI.
• Collaborate with content creators, web developers, and sales teams to ensure cohesive brand messaging and campaign execution.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Stay ahead of industry trends, emerging technologies, and competitor activities.
• Lead A/B testing and other experimentation methods to continuously improve campaign performance.
• Develop and manage relationships with external agencies and technology partners.
• Ensure brand consistency across all digital platforms and touchpoints.
• Drive innovation in digital marketing tactics and approaches.
• Create compelling digital marketing presentations for senior leadership and stakeholders.
• Oversee the creation and optimization of landing pages and website content.
• Develop strategies for customer lifecycle marketing and retention.
• Manage online reputation and social listening efforts.
• Ensure compliance with data privacy regulations (e.g., GDPR).
• Report on the effectiveness of digital marketing campaigns to key stakeholders.
• Foster a data-driven culture within the marketing team.

• Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree preferred.
• Minimum of 8 years of experience in digital marketing, with at least 4 years in a strategic leadership or management role.
• Proven success in developing and executing integrated digital marketing strategies that delivered measurable results.
• In-depth knowledge of all major digital marketing channels and best practices.
• Strong analytical skills with expertise in web analytics tools (e.g., Google Analytics).
• Experience with marketing automation platforms and CRM systems.
• Exceptional leadership, team management, and interpersonal skills.
• Excellent written and verbal communication skills, with the ability to present complex information clearly.
• Proficiency in SEO, SEM, content marketing, social media marketing, and email marketing.
• Experience managing large digital marketing budgets.
• Creative thinker with a passion for innovation and experimentation.
• Ability to work effectively in a fast-paced, dynamic environment.

• Develop and execute a cutting-edge digital marketing strategy across all relevant channels (SEO, SEM, social media, email, content marketing, affiliate marketing, etc.).
• Define key performance indicators (KPIs) and track performance against strategic goals.
• Manage and optimise digital advertising budgets to ensure maximum ROI.
• Lead and mentor the digital marketing team, fostering a collaborative and high-performing environment.
• Conduct in-depth market research and competitor analysis to identify opportunities and threats.
• Oversee the creation and execution of engaging content marketing campaigns.
• Implement and manage SEO strategies to improve organic search rankings.
• Develop and manage paid search (PPC) and social media advertising campaigns.
• Utilise analytics tools (e.g., Google Analytics) to measure and report on campaign performance.
• Identify and implement A/B testing strategies to optimise campaign effectiveness.
• Stay up-to-date with the latest digital marketing trends, tools, and technologies.
• Collaborate with other departments, including sales, product development, and creative teams.
• Manage relationships with external agencies and vendors.

The Head of Affiliate Marketing will lead and optimise affiliate strategies to drive growth within the business services sector. This Manchester-based role requires a results-driven individual with a strong background in affiliate marketing and leadership.

Client Details

The organisation is a well-established business services firm with a robust presence in its sector. Operating as a medium-sized entity, it emphasises innovation and performance in its marketing and agency department.

Description

Key responsibilities of the Head of Affiliate Marketing

• Develop and implement affiliate marketing strategies to align with company objectives.
• Manage relationships with affiliate partners to optimise campaign performance.
• Monitor and analyse affiliate programme performance metrics to identify growth opportunities.
• Collaborate with internal teams to ensure consistent messaging and branding across all marketing channels.
• Negotiate contracts and commission structures with new and existing affiliates.
• Stay updated on industry trends to maintain a competitive edge in affiliate marketing strategies.
• Oversee the affiliate marketing budget and ensure cost-effective campaign execution.
• Provide regular reports and insights to senior management on affiliate marketing performance.

Profile

A successful Head of Affiliate Marketing should have:

• Proven expertise in affiliate marketing within the business services sector.
• Strong analytical skills to evaluate campaign performance and identify improvement areas.
• Experience in managing affiliate programmes and partner relationships.
• Demonstrated ability to lead and inspire a team towards achieving marketing goals.
• Proficiency in using affiliate marketing tools and platforms.
• Excellent negotiation and communication skills.
• A strategic mindset with a focus on achieving measurable results.

Job Offer

• Competitive salary range of 5000 to 7000, depending on experience.
• Permanent role with opportunities for professional growth in Knutsford.
• Engaging work environment within the business services industry.
• Chance to lead a key department and make a significant impact.
• Collaborative company culture that values innovation and results.

This is an excellent opportunity for an experienced affiliate marketing professional to step into a leadership role. If you are ready to take the next step in your career, apply today!

• Develop and implement a data-driven content marketing strategy aligned with overall business goals.
• Oversee the end-to-end content creation process, including ideation, editorial planning, writing, editing, and production of various content formats (blog posts, whitepapers, case studies, social media content, video scripts, etc.).
• Manage the content calendar and ensure timely publication and promotion across relevant channels.
• Conduct audience research and develop buyer personas to inform content development and targeting.
• Collaborate with SEO specialists to optimize content for search engines and maximize organic reach.
• Work closely with the demand generation team to ensure content effectively supports lead nurturing and conversion goals.
• Analyze content performance metrics, providing insights and recommendations for continuous improvement.
• Manage and mentor a team of content creators, copywriters, and editors, fostering a creative and collaborative remote environment.
• Stay current with industry trends, emerging content formats, and best practices in digital marketing and content strategy.
• Manage relationships with external content creators, agencies, and freelancers as needed.

• Develop and implement a comprehensive performance marketing strategy across all paid channels.
• Manage and optimize paid search (PPC), paid social, display advertising, and affiliate marketing campaigns.
• Oversee and allocate substantial marketing budgets to achieve ROI targets.
• Lead, mentor, and develop a team of performance marketing specialists.
• Analyze campaign performance, identify trends, and provide data-driven insights and recommendations.
• Conduct A/B testing and conversion rate optimization (CRO) to improve campaign effectiveness.
• Collaborate with content, SEO, and product marketing teams to ensure integrated campaign execution.
• Stay abreast of industry trends, emerging technologies, and best practices in performance marketing.
• Develop detailed performance reports and present findings and strategies to senior management.
• Identify and explore new opportunities for growth and customer acquisition.

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 7 years of experience in performance marketing, with at least 2 years in a leadership role.
• Proven track record of successfully managing and scaling paid media campaigns with significant budgets.
• Expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other major advertising platforms.
• Strong analytical skills with advanced proficiency in Google Analytics, Adobe Analytics, or similar tools.
• Demonstrated experience with CRO and A/B testing methodologies.
• Excellent leadership, communication, and presentation skills.
• Ability to think strategically and execute tactically.
• Experience working in a hybrid work environment.
• Familiarity with marketing automation and CRM systems is a plus.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 7+ years of experience in digital marketing, with a significant portion in a leadership or management role.
• Proven success in developing and executing comprehensive digital marketing strategies.
• Expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
• Strong analytical skills and experience with web analytics tools.
• Excellent leadership, team management, and communication skills.
• Experience in the e-commerce sector is highly desirable.