62 Marketing Analysis jobs in London
Consumer & shopper insights analyst Managing Consultant - London
Posted 1 day ago
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Why join Frog ?
Since June 2021, frog is part of Capgemini Invent . frog partners with customer-centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology. We’re inventing the future of customer experiences by delivering market-defining business models, products, services, brand engagements and communications.
Joining frog means you’ll be joining the “pond,” a global network of studios, each with a thriving in-person and vibrant virtual culture. frogs are curious, collaborative, and courageous, united by our passion for improving the human experience across our areas of expertise, while each bringing our unique and diverse skills and experiences to the table. We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets. frogs prize humour, positivity, and community just as highly as performance and outcomes. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community—and the world at large.
What you will be doing ?
We are seeking to grow our Customer Experience Transformation consulting practice by hiring a dynamic Consumer & Shopper Insights Manager . The individual we are looking for must have a sound understanding of Marketing Strategy and Activation, with specific experience in Consumer & shopper insights and a proven ability to shape and deliver innovative marketing related programmes of work.
You should have some of the following experience:
Degree educated or equivalent.
10+ years’ experience, preferably in an agency/consultancy or Industry environment.
Understanding consumer behaviour, shopper journeys, and translating insights into strategies that drive growth.
You must also have hands on experience in driving digital transformation more broadly, in areas such as building marketing strategies, designing future-fit marketing operations, and activating content, data & technology to deliver growth.
You understand how to turn a set of business objectives into capabilities and map those capabilities to solutions.
You have a proven track record of delivering multifaceted Customer & Marketing programmes of work, across Strategy and Operations.
An overview of the role
This role is an exciting blend of management consulting skills, mixed with Consumer & shopper insights along with Marketing Strategy and Operations.
You will work with clients to generate consumer and shopper insights, translating findings into strategic recommendations.
You will help clients define marketing, category management, product development, and channel strategies.
You manage and deliver on marketing/sector related projects.
You will support business development efforts, including proposal development, client pitches, and account growth.
You will mentor and develop junior consultants, contributing to a high-performance team culture.
You will stay abreast of industry trends and emerging technologies to inform strategic recommendations.
You will have experience working in one of more of Consumer Products, Retail, Utilities, Financial Services.
What we look for :
A good fit for this role will bring many of the skills, experience, and attributes below
Strategic Leader - Capable of managing high-performing projects while delivering impactful approaches that drive measurable results for our clients
Pragmatic problem-solver – Focuses on finding practical solutions and reducing complexity to drive results.
Proactive and flexible – Adopts a hands-on approach to solving problems and adjusts to shifting priorities with ease.
Collaborative team player – Builds strong relationships and works effectively across diverse stakeholders.
Excellent interpersonal skills – Builds trust and fosters strong connections with colleagues, clients, and stakeholders.
Adaptable and agile – Thrives in dynamic environments and embraces modern, agile ways of working
It would be a bonus if you had:
Strong understanding of research methodologies, data interpretation, and insight storytelling.
Experience with qualitative and quantitative research, advanced analytics, and behavioural data.
Application instructions
(This is only required if we are asking for portfolios to be included or if any specifics are required)
frog is a global business with teams working from every corner of the world. To help us process your application, please ensure that your application documents (CV, cover letter, portfolio, etc.) are all in English.
We don’t just believe in inclusion, we actively go out to making it a working reality. Driven by our core values and Inclusive Futures for All campaign, we build environments where you can bring you whole self to work.
We aim to build an environment where employees can enjoy a positive work-life balance. We embed hybrid working in all that we do and make flexible working arrangements the day-to-day reality for our people. All UK employees are eligible to request flexible working arrangements.
Employee wellbeing is vitally important to us as an organisation. We see a healthy and happy workforce a critical component for us to achieve our organisational ambitions. To help support wellbeing we have trained ‘Mental Health Champions’ across each of our business areas. We have also invested in wellbeing apps such as Thrive and Peppy.
CSR
We’re also focused on using tech to have a positive social impact. So, we’re working to reduce our own carbon footprint and improve everyone’s access to a digital world. It’s something we’re really serious about. In fact, we were even named as one of the world’s most ethical companies by the Ethisphere Institute for the 10th year. When you join Capgemini, you’ll join a team that does the right thing.
Whilst you will have London, Manchester or Glasgow as an office base location, you must be fully flexible in terms of assignment location, as these roles may involve periods of time away from home at short notice.
We offer a remuneration package which includes flexible benefits options for you to choose to suit your own personal circumstances and a variable element dependent grade and on company and personal performance.
Head of Digital Marketing Strategy
Posted 1 day ago
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Telco Marketing Strategy & Transformation - Principal and Snr Principal
Posted 7 days ago
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As a senior leader of the team, you will lead high-impact B2B sales and marketing transformation projects for global clients in the technology and communications sector. You will be responsible for end-to-end project delivery, client relationship management, and driving actionable insights that shape go-to-market strategies, customer segmentation, partner ecosystems, sales and marketing process definition and KPI deliveries
Key Responsibilities:
- Strategic Leadership:
- Lead the development of our sales and marketing vertical to drive growth, operational efficiency, and market leadership.
- Provide insights and recommendations based on market trends, competitive analysis, and best practices from previous consulting engagements.
- Collaborate with executive leadership to define and drive business delivery for the assigned clients
- Operations Management:
- Lead multi-disciplinary consulting teams to deliver complex B2B sales and marketing strategy and transformation projects, including project planning, resource allocation, and delivery to ensure high-quality outcomes within agreed timelines and budgets.
- Client Delivery
- Manage relationships with internal and external stakeholders, including vendors, customers, and partners.
- Manage client expectations while delivering value for our clients
- Translate client needs to actionable strategies across sales, marketing and customer experience
- Define and implement customer segmentation frameworks, customer journey mapping, addressable market sizing, and prioritization models.
- Develop frameworks for Lead generation strategy, Account Based Marketing (ABM), Digital Lead Generation Strategy develop actionable targeting and Go -to- market strategies.
- Design and implement sales and partner enablement programs, value propositions, and messaging frameworks.
- Advise on improving Marketing Technology (MarTech) and CRM performance including delivering better ROI from existing platforms
- Advise on best practices for marketing activity analysis, sales force performance assessment, sales and marketing process improvements, customer experience enhancement and performance management
- Benchmark and track industry operating models, pricing strategies, and digital transformation initiatives
- Cross-Functional Collaboration:
- Facilitate communication between technical and non-technical teams to ensure smooth project execution and resource allocation.
- Lead project management teams to deliver on complex projects, ensuring milestones are met on time and within budget
Required Experience & Skills:
- 10+ years’ experience in management consulting, with a focus on B2B sales and marketing strategy for technology, telecom, or retail clients.
- Proven track record of leading large-scale, cross-functional consulting engagements for top-tier firms (e.g., McKinsey, BCG, Bain, Accenture, Deloitte).
- Deep expertise in go-to-market strategy, customer segmentation, partner management, and sales enablement.
- Strong analytical skills with experience in market sizing, customer journey mapping, process frameworks and competitive benchmarking.
- Exceptional client management, communication, and stakeholder engagement skills.
- Ability to synthesize complex data into actionable insights and executive-level recommendations.
- Experience with digital transformation, marketing automation, and CRM/ERP/OSS/BSS systems is highly desirable.
- MBA or equivalent advanced degree preferred.
What We Offer:
- Competitive salary and performance-based bonuses.
- Opportunities for professional growth and career advancement.
- Flexible work hours and the possibility of hybrid work.
- A collaborative and innovative work environment with a team of industry experts.
About Us
- Infosys Consulting is a mid-size player with an entrepreneurial spirit that works with a market-leading brand for clients across all industries, unleashing the limitless potential of design combined with technology. As part of the global top-5 IT brand Infosys, we combine our strategic foresight with tech feasibility to transform ambition into action, outperforming the market and experiencing rapid growth.
- Infosys has been recognized by the Top Employers Institute as a Top Employer 2021, across Europe, Middle East, Asia Pacific and North America in recognition of its excellence in employment practices and due to our client innovations, our cultural diversity and dedicated training and career paths we offer to our consultants.
- As we look to strengthen our team with top talent that can shape the future for our clients, we seek entrepreneurial-minded individuals that value a highly diverse culture where differences are embraced, that want to have a voice with top management and that are rewarded for collective achievement. We are committed to fostering an inclusive work culture that inspires everyone to deliver their best!
Why Join Us?
For the right talent that want to be part of a diverse team, innovation-driven practice, and a high-performance culture, we offer industry-leading compensation and benefits, along with top training and development opportunities so that you can grow your career and achieve your personal ambitions.
Senior Digital Marketing Manager - Content Strategy & SEO
Posted 18 days ago
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Key Responsibilities:
- Develop and implement a data-driven content strategy aligned with overall marketing and business objectives.
- Oversee all aspects of SEO, including keyword research, on-page and off-page optimization, technical SEO, and link-building strategies.
- Manage the creation, editing, and publishing of engaging and high-quality content across various digital platforms (website, blog, social media, email).
- Analyze website traffic, user behavior, and campaign performance using tools such as Google Analytics, SEMrush, and Ahrefs.
- Develop and manage digital marketing campaigns across multiple channels, including social media, email marketing, and paid advertising.
- Collaborate with internal teams (editorial, design, product) to ensure brand consistency and effective campaign execution.
- Monitor industry trends, competitor activities, and emerging digital marketing technologies to identify new opportunities.
- Manage the digital marketing budget and allocate resources effectively to maximize ROI.
- Provide regular reports on digital marketing performance, insights, and recommendations to senior management.
- Mentor junior members of the marketing team and foster a collaborative working environment.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on content strategy and SEO.
- Demonstrated success in developing and executing SEO strategies that have significantly improved organic search rankings and traffic.
- Proficiency with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics).
- Experience with content management systems (CMS) and social media management tools.
- Strong understanding of digital marketing best practices across various channels.
- Excellent writing, editing, and communication skills.
- Proven ability to manage projects, prioritize tasks, and meet deadlines in a remote setting.
- Strategic thinker with strong analytical and problem-solving abilities.
- Experience in the media industry is a plus.
Senior Manager, Data Analysis
Posted today
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Build creative social media conceptsnYour application
Ready to turn your expertise into impact?nIf you’re looking to lead with data, guide high-level strategy, and help shape a future where insights drive everything—we’d love to hear from you.
Apply now and let’s build smarter campaigns, together.nIntroduction
We are seeking a
Senior Data Analyst
who goes beyond reporting and designing metrics, engineering insights, and building proprietary models. If you are passionate about data exploration, modeling, and social intelligence, we would love to hear from you.nYour tasks
You lead performance analysis across social, influencer, and paid media, delivering strategic recommendationsnYou oversee social listening, competitor benchmarking, and market analysis to refine insightsnYou apply data science methods and collaborate across teams to develop predictive models and data-driven product narrativesnYou analyze social API data and build benchmarks across platforms, countries, content types, and creator tiers to deliver actionable insights and contextual intelligencenYou design and refine the Social Media Value (SMV) metric, integrating multiple data sources into one monetary valuenYou mentor junior analysts, promoting analytical rigor, creativity, and strategic thinkingnYour skills
You have 4-6 years of experience as a Data Analyst or hybrid Analyst/Scientist in digital strategy, social tech, marketing analytics, or agency settingsnYou possess expert knowledge in social analytics, data visualization, and forecasting tools like GWI, Pulsar, and Looker StudionYou are capable of designing scoring models, developing KPIs, and generating predictive insights, while translating technical results into strategic value for global clientsnYou understand social media platform (TikTok, Instagram, YouTube) dynamics and influencer/creator marketing metrics deeplynYou are skilled at working with unstructured API data, turning it into scalable, insightful frameworksnYou demonstrate strong leadership and mentorship skills and you’re fluent in English, any additional language is a plus
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Data Analysis Starter Course (Hiring Immediately)
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