23 Marketing Analytics jobs in London
Senior Data Scientist - Marketing Analytics
SW1A 0AA London, London
£75000 Annually
WhatJobs
Posted 19 days ago
Job Viewed
Job Description
Our client is seeking an accomplished Senior Data Scientist with a specialization in Marketing Analytics to join their prestigious team in London, England, UK . This hybrid role offers the chance to work at the intersection of data science and marketing, leveraging advanced analytical techniques to drive strategic decisions and optimize marketing performance. You will be responsible for developing sophisticated models, conducting in-depth analyses, and extracting actionable insights from large datasets to understand customer behavior, measure campaign effectiveness, and forecast market trends. This role requires a strong foundation in statistical modeling, machine learning, data mining, and proficiency in programming languages such as Python or R. You will collaborate closely with marketing, product, and engineering teams to translate complex data findings into clear, impactful recommendations. The ideal candidate will possess a passion for uncovering hidden patterns in data and a proven ability to communicate technical results to non-technical stakeholders. This is an exciting opportunity to contribute to key business strategies, influence decision-making, and advance your career in a collaborative and innovative environment.
Key Responsibilities:
Key Responsibilities:
- Develop and deploy advanced statistical and machine learning models for marketing analytics (e.g., customer segmentation, churn prediction, campaign optimization, attribution modeling).
- Conduct deep-dive analyses into large, complex datasets to identify key trends, patterns, and drivers of marketing success.
- Design and implement A/B tests and other experiments to evaluate the effectiveness of marketing initiatives.
- Build dashboards and visualizations to communicate key marketing metrics and insights to stakeholders.
- Collaborate with marketing teams to define key performance indicators (KPIs) and measurement strategies.
- Work with data engineering teams to ensure data quality and accessibility for analysis.
- Stay current with the latest advancements in data science, machine learning, and marketing analytics techniques.
- Mentor junior data scientists and share best practices.
- Translate complex analytical findings into clear, concise, and actionable business recommendations.
- Master's or Ph.D. in Statistics, Mathematics, Computer Science, Economics, or a related quantitative field.
- 5+ years of experience in data science, with a strong focus on marketing analytics.
- Proficiency in Python or R for statistical modeling and machine learning.
- Expertise in SQL for data extraction and manipulation.
- Experience with data visualization tools (e.g., Tableau, Power BI).
- Strong understanding of A/B testing, experimental design, and statistical inference.
- Familiarity with cloud platforms (AWS, Azure, GCP) and big data technologies (e.g., Spark) is a plus.
- Excellent communication and presentation skills, with the ability to explain technical concepts to a diverse audience.
- Proven ability to work independently and collaboratively in a team environment.
This advertiser has chosen not to accept applicants from your region.
0
Head of EMEA Marketing Insights
London, London
Meta
Posted 19 days ago
Job Viewed
Job Description
**Summary:**
The mission of Marketing Insights is to understand people's lives, experiences, behaviors, attitudes and needs to help Meta communicate brand/product value across the family of apps. Our researchers go beyond service delivery, acting as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful products and experiences. We're seeking a Head of Marketing Insights to lead the EMEA Marketing Insights team. This person will partner with stakeholders across Business, Consumer, and Creator Marketing teams. They will be responsible for designing, executing, and delivering high impact research (both quantitative and qualitative) and translating the strategic insights from this work into clear, actionable implications in addition to serving as a key marketing leader in the region tasked with influencing regional strategies. Proactivity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages is key. This role requires thinking on your feet to problem solve so that we are able to execute research quickly and efficiently to inform inbound and outbound work that equips stakeholders and identifies new opportunities. This role is embedded in Meta International Marketing and works across audiences (consumer, business, and creators), products, and markets to deliver global impact leveraging the local delta. Therefore it's vital that this insights leader be able to manage ambiguity, context switching, and rapidly coming up to speed with new areas and stakeholders. While the bulk of the work is EMEA focused, this researcher should be thinking across regions to help inform and unpack global strategies. An understanding of global-local models and the ability to balance market nuance and global positioning will be key.
**Required Skills:**
Head of EMEA Marketing Insights Responsibilities:
1. Identify opportunities: Partner with marketing stakeholders to understand customer needs and shape marketing strategies
2. Drive key business decisions: Harness comprehensive, best-in-class quant and qual research solutions to identify core audience truths and translate them into actionable insights and executions
3. Drive and enhance business outcomes: Help EMEA Marketing achieve success against business objectives while maximizing impact, efficiency and customer value. Operate as a full-stack partner across planning, execution, and measurement/optimization
4. Lead team: Manage team of impactful marketing researchers
5. establishing high standards and holding team members accountable for delivering value against business goals. Create the environment needed for success
6. providing vision, facilitating relationships, removing roadblocks, coaching/mentoring, and enabling growth
**Minimum Qualifications:**
Minimum Qualifications:
7. Management experience: 2+ years experience leading research teams with a track record of delivering results and developing talent
8. Research Expertise: 10+ years of research experience. Mastery of qualitative and quantitative methods, with the ability to apply them in a business context to inform decision-making
9. Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes
10. Strategic Leadership: Adept at navigating ambiguity. Track record of thriving in changing environments
11. Education: Bachelors degree required, MA or PhD preferred
**Preferred Qualifications:**
Preferred Qualifications:
12. 2+ years experience with EMEA (Europe, Middle East, and Africa) focused research, with in-depth knowledge on how to build/implement consumer and business marketing strategies
**Industry:** Internet
The mission of Marketing Insights is to understand people's lives, experiences, behaviors, attitudes and needs to help Meta communicate brand/product value across the family of apps. Our researchers go beyond service delivery, acting as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful products and experiences. We're seeking a Head of Marketing Insights to lead the EMEA Marketing Insights team. This person will partner with stakeholders across Business, Consumer, and Creator Marketing teams. They will be responsible for designing, executing, and delivering high impact research (both quantitative and qualitative) and translating the strategic insights from this work into clear, actionable implications in addition to serving as a key marketing leader in the region tasked with influencing regional strategies. Proactivity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages is key. This role requires thinking on your feet to problem solve so that we are able to execute research quickly and efficiently to inform inbound and outbound work that equips stakeholders and identifies new opportunities. This role is embedded in Meta International Marketing and works across audiences (consumer, business, and creators), products, and markets to deliver global impact leveraging the local delta. Therefore it's vital that this insights leader be able to manage ambiguity, context switching, and rapidly coming up to speed with new areas and stakeholders. While the bulk of the work is EMEA focused, this researcher should be thinking across regions to help inform and unpack global strategies. An understanding of global-local models and the ability to balance market nuance and global positioning will be key.
**Required Skills:**
Head of EMEA Marketing Insights Responsibilities:
1. Identify opportunities: Partner with marketing stakeholders to understand customer needs and shape marketing strategies
2. Drive key business decisions: Harness comprehensive, best-in-class quant and qual research solutions to identify core audience truths and translate them into actionable insights and executions
3. Drive and enhance business outcomes: Help EMEA Marketing achieve success against business objectives while maximizing impact, efficiency and customer value. Operate as a full-stack partner across planning, execution, and measurement/optimization
4. Lead team: Manage team of impactful marketing researchers
5. establishing high standards and holding team members accountable for delivering value against business goals. Create the environment needed for success
6. providing vision, facilitating relationships, removing roadblocks, coaching/mentoring, and enabling growth
**Minimum Qualifications:**
Minimum Qualifications:
7. Management experience: 2+ years experience leading research teams with a track record of delivering results and developing talent
8. Research Expertise: 10+ years of research experience. Mastery of qualitative and quantitative methods, with the ability to apply them in a business context to inform decision-making
9. Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes
10. Strategic Leadership: Adept at navigating ambiguity. Track record of thriving in changing environments
11. Education: Bachelors degree required, MA or PhD preferred
**Preferred Qualifications:**
Preferred Qualifications:
12. 2+ years experience with EMEA (Europe, Middle East, and Africa) focused research, with in-depth knowledge on how to build/implement consumer and business marketing strategies
**Industry:** Internet
This advertiser has chosen not to accept applicants from your region.
1
Senior Digital Marketing Strategist - Performance & Analytics
SW1A 0AA London, London
£50000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is seeking an analytical and results-oriented Senior Digital Marketing Strategist with a strong focus on performance and analytics. This hybrid role is crucial for optimizing our client's online presence and driving measurable marketing outcomes. You will be responsible for developing and executing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing. Your primary focus will be on leveraging data to identify trends, measure campaign effectiveness, and continuously improve ROI. You will conduct in-depth analysis of website traffic, conversion rates, customer acquisition costs, and other key performance indicators (KPIs) to provide actionable insights and recommendations. This position requires a deep understanding of digital marketing platforms, analytics tools (e.g., Google Analytics, Adobe Analytics), and A/B testing methodologies. You will collaborate closely with creative teams, content creators, and web developers to ensure the seamless integration of marketing initiatives. The ideal candidate will have a proven track record of developing and managing successful digital marketing campaigns that achieve ambitious business objectives. Excellent communication and presentation skills are essential for reporting on campaign performance and articulating strategic recommendations to stakeholders. You will stay abreast of the latest digital marketing trends, algorithm changes, and emerging technologies to maintain a competitive edge. This role offers the opportunity to drive significant growth and impact our client's brand visibility and customer engagement through data-driven marketing excellence. You will be empowered to innovate and experiment with new approaches to maximize campaign effectiveness and achieve unparalleled results in the digital landscape. A strong understanding of marketing automation and customer journey mapping is highly desirable.
This advertiser has chosen not to accept applicants from your region.
2
Analytics Consultant - Marketing Mix Modelling
London, London
Peaple Talent
Posted today
Job Viewed
Job Description
Analytics Consultant – Marketing Mix Modelling | London | £40,000-£5,000 Join a global leader in media investment analytics and shape the future of data-driven marketing. Peaple Talent is proud to be partnering with a world-renowned agency that empowers the biggest brands with evidence-based insights to supercharge their media investment. Through the smart application of data, analytics, and independent thinking, they help businesses make better decisions and drive meaningful results. As part of exciting expansion plans, we’re looking for multiple Analytics Consultants with expertise in Econometrics and Marketing Mix Modelling (MMM) to join their high-performing team. What You’ll Be Doing: As a Senior Analytics Consultant, you'll be at the forefront of delivering advanced MMM and econometric modelling projects. From initial data exploration to presenting actionable insight, you’ll play a key role in helping clients get the most from their marketing spend. Transform complex data and model outputs into actionable insights that create real value Deliver high-quality MMM and analytics projects across major client accounts Build strong, consultative relationships with internal teams and external clients What We’re Looking For: You’re a commercially savvy analyst with a passion for turning data into strategic action. You’ve worked hands-on with MMM projects and are comfortable navigating marketing/media datasets to uncover trends and efficiencies. Solid coding experience in SQL, R or Python Strong understanding of marketing, media, and promotional strategies Demonstrable hands-on experience in Marketing Mix Modelling A confident communicator and collaborative team player Analytical thinker with the ability to translate data into business impact What’s On Offer: Competitive salary: £40,000 – £65, 0 25 days holiday bank holidays Flexible hybrid working (2-3 days/week in office) Healthcare cash plan & Life Assurance (3x salary) Training and development (internal & external support)
This advertiser has chosen not to accept applicants from your region.
3
Analytics Consultant - Marketing Mix Modelling
London, London
Peaple Talent
Posted today
Job Viewed
Job Description
Analytics Consultant – Marketing Mix Modelling | London | £40,000-£5,000 Join a global leader in media investment analytics and shape the future of data-driven marketing. Peaple Talent is proud to be partnering with a world-renowned agency that empowers the biggest brands with evidence-based insights to supercharge their media investment. Through the smart application of data, analytics, and independent thinking, they help businesses make better decisions and drive meaningful results. As part of exciting expansion plans, we’re looking for multiple Analytics Consultants with expertise in Econometrics and Marketing Mix Modelling (MMM) to join their high-performing team. What You’ll Be Doing: As a Senior Analytics Consultant, you'll be at the forefront of delivering advanced MMM and econometric modelling projects. From initial data exploration to presenting actionable insight, you’ll play a key role in helping clients get the most from their marketing spend. Transform complex data and model outputs into actionable insights that create real value Deliver high-quality MMM and analytics projects across major client accounts Build strong, consultative relationships with internal teams and external clients What We’re Looking For: You’re a commercially savvy analyst with a passion for turning data into strategic action. You’ve worked hands-on with MMM projects and are comfortable navigating marketing/media datasets to uncover trends and efficiencies. Solid coding experience in SQL, R or Python Strong understanding of marketing, media, and promotional strategies Demonstrable hands-on experience in Marketing Mix Modelling A confident communicator and collaborative team player Analytical thinker with the ability to translate data into business impact What’s On Offer: Competitive salary: £40,000 – £65, 0 25 days holiday bank holidays Flexible hybrid working (2-3 days/week in office) Healthcare cash plan & Life Assurance (3x salary) Training and development (internal & external support)
This advertiser has chosen not to accept applicants from your region.
4
Analytics Consultant - Marketing Mix Modelling
London, London
Peaple Talent
Posted today
Job Viewed
Job Description
Analytics Consultant – Marketing Mix Modelling | London | £40,000-£65,000
Join a global leader in media investment analytics and shape the future of data-driven marketing.
Peaple Talent is proud to be partnering with a world-renowned agency that empowers the biggest brands with evidence-based insights to supercharge their media investment. Through the smart application of data, analytics, and independent thinking, they help businesses make better decisions and drive meaningful results.
This advertiser has chosen not to accept applicants from your region.
5
Analytics Consultant - Marketing Mix Modelling
London, London
Peaple Talent
Posted today
Job Viewed
Job Description
Job Description
Analytics Consultant – Marketing Mix Modelling | London | £40,000-£65,000
Join a global leader in media investment analytics and shape the future of data-driven marketing.
Peaple Talent is proud to be partnering with a world-renowned agency that empowers the biggest brands with evidence-based insights to supercharge their media investment. Through the smart application of data, analytics, and independent thinking, they help businesses make better decisions and drive meaningful results.
This advertiser has chosen not to accept applicants from your region.
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6
Marketing Data Analyst
London, London
Cognify Search
Posted today
Job Viewed
Job Description
Contract Marketing Data Analyst – Outside IR35 | 3-Month Contract We’re partnering with a well-known consumer brand that’s on a mission to deepen its understanding of customer behaviour and optimise marketing performance. They’re scaling fast and are looking for a Marketing Data Analyst to help the team better understand customer behaviour and optimise acquisition performance across digital channels. This is a great opportunity for someone who enjoys working in fast-paced, data-driven environments and partnering directly with marketing leaders to drive commercial impact. The Project: Partner closely with the Marketing and Growth teams to tackle complex commercial challenges that drive customer acquisition and retention Analyse customer and campaign data to uncover actionable insights and growth opportunities Build and maintain Looker dashboards to enable data-led decision-making Conduct deep dives into channel performance, customer LTV, CAC, and ROAS to guide spend and strategy Work with marketing data sources (CRM, referral, and paid media) to evaluate performance and efficiency What we’re looking for: Strong SQL and Python (or R) skills for hands-on analysis Proven experience supporting Marketing, Growth, or Performance teams in a data-focused capacity Expertise in Looker and BigQuery (essential) Deep understanding of marketing metrics such as CAC, LTV, Payback Period, and ROAS Experience working in a high-growth, fast-moving environment Strong commercial mindset and ability to translate data into clear business recommendations You must be based in the UK. Unfortunately this role does not offer sponsorship.
This advertiser has chosen not to accept applicants from your region.
7
Marketing Data Analyst
London, London
Cognify Search
Posted today
Job Viewed
Job Description
Contract Marketing Data Analyst – Outside IR35 | 3-Month Contract We’re partnering with a well-known consumer brand that’s on a mission to deepen its understanding of customer behaviour and optimise marketing performance. They’re scaling fast and are looking for a Marketing Data Analyst to help the team better understand customer behaviour and optimise acquisition performance across digital channels. This is a great opportunity for someone who enjoys working in fast-paced, data-driven environments and partnering directly with marketing leaders to drive commercial impact. The Project: Partner closely with the Marketing and Growth teams to tackle complex commercial challenges that drive customer acquisition and retention Analyse customer and campaign data to uncover actionable insights and growth opportunities Build and maintain Looker dashboards to enable data-led decision-making Conduct deep dives into channel performance, customer LTV, CAC, and ROAS to guide spend and strategy Work with marketing data sources (CRM, referral, and paid media) to evaluate performance and efficiency What we’re looking for: Strong SQL and Python (or R) skills for hands-on analysis Proven experience supporting Marketing, Growth, or Performance teams in a data-focused capacity Expertise in Looker and BigQuery (essential) Deep understanding of marketing metrics such as CAC, LTV, Payback Period, and ROAS Experience working in a high-growth, fast-moving environment Strong commercial mindset and ability to translate data into clear business recommendations You must be based in the UK. Unfortunately this role does not offer sponsorship.
This advertiser has chosen not to accept applicants from your region.
8
Marketing Data Analyst
London, London
Harnham
Posted today
Job Viewed
Job Description
Job Title: Marketing Data Analyst
Location: London (Hybrid - 2-3 days/week in office)
Salary: £35,000
A well-established professional services firm is seeking a Marketing Data Analyst to support its growing analytics and insights team. This is an ideal role for someone with a keen eye for data, looking to build a strong foundation in analytics within a collaborative, commercially focused environment.
The Role:
You'll work alongside experienced analysts and business stakeholders, helping to transform raw data into clear, actionable insights. From data preparation and cleaning to supporting dashboards and regular reporting, you'll play a key part in driving smarter decision-making across the business.
What You'll Be Doing:
Preparing, validating and analysing data from multiple internal systems
Assisting with the creation and maintenance of dashboards and regular reports
Supporting ad-hoc analysis and insight requests from across the business
Working closely with the senior analytics team to continuously improve data processes
What We're Looking For:
Strong Excel and data handling skills (SQL knowledge a plus)
A methodical, detail-oriented approach to working with large datasets
Some familiarity with data visualisation tools (e.g., Power BI or Tableau) is desirable
Eager to learn, with a genuine interest in using data to solve business problems
- Quantitative degree from a leading university is essential
You'll be based in London 2-3 days a week, with flexibility around remote working. This is a great opportunity to start or build your career in a role where development and learning are encouraged.
This advertiser has chosen not to accept applicants from your region.
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