Brand Marketing & Strategy Director

Bath, South West £53000 - £80000 annum Future Publishing

Posted 309 days ago

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Job Description

Permanent

Future is the name behind market-leading brands and some of the world’s most popular media titles. We connect people to their passions through the high-quality content we create and the innovative technology we pioneer. 

We're looking for a Brand Marketing & Strategy Director to play a critical role in shaping the future of our leading media brands.

What you'll be doing.

Reporting to the Senior Marketing Director, you'll set the strategy to develop compelling and insight-driven brand propositions that deliver audience growth and engagement.

You'll be part of our marketing centre of excellence and will implement brand-building best practice across Future’s brands. You'll generate a deep understanding of our audiences and work cross-functionally to generate new brand strategies and ensure successful, measurable outcomes.

Experience that will put you ahead of the curve.

  • Experience leading branding and brand strategy efforts for digital media brands
  • Experience with media business models such as advertising, data, paid subscriptions
  • Experience working with international brands and marketing teams 
  • Line management experience

What's in it for you…

  • Uncapped leave, because we trust you to manage your workload and time
  • When we hit our targets, enjoy a share of our profits with a bonus
  • Refer a friend and get rewarded when they join Future
  • Wellbeing support with access to our Colleague Assistant Programmes
  • Opportunity to purchase shares in Future, with our Share Incentive Plan

… Plus more great perks based on your location

Internal job family level Editorial 3

The expected salary range for this role is up to £80,000

This is a Hybrid role from any of our UK offices (Bath, London or Cardiff), working three days from the office, two from home

Who are we…

We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we’re looking for driven people who want to be a part of it!

Our Future, Our Responsibility - Inclusion and Diversity at Future

We have a voice and we’re going to use it. We promote diversity and inclusion not just in our recruitment processes, but everything we do. We’re an equal opportunity employer and we will continue to ensure our recruitment process is free of bias and our workplaces are inclusive, positive, free of discrimination and respecting of all backgrounds and beliefs. Our culture is underpinned by our values and employees - current and future - are treated with respect and fairness.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

Find out more about Our Future, Our Responsibility on our website.

Requirements

Benefits

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Head of Digital Marketing Strategy

BS1 4RN Bristol, South West £75000 Annually WhatJobs

Posted 15 days ago

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full-time
Our client is looking for an innovative and results-driven Head of Digital Marketing Strategy to join their growing team. This fully remote position offers the opportunity to shape and execute comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for developing, implementing, and managing multi-channel digital marketing campaigns, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. Key duties involve setting clear marketing objectives, defining target audiences, managing marketing budgets, and analysing campaign performance using data analytics tools. The ideal candidate will have a deep understanding of the digital marketing landscape, emerging trends, and best practices across various platforms. Strong analytical skills are essential for measuring ROI, optimising campaigns, and providing actionable insights. You will lead a team of digital marketing specialists, fostering a collaborative and high-performance culture. This is a remote-first role, meaning all communication and collaboration will be conducted virtually, providing maximum flexibility. You should be comfortable working independently and managing your time effectively across different time zones if applicable. Experience with marketing automation platforms, CRM systems, and A/B testing is a must. A proven ability to develop creative and effective marketing strategies that deliver measurable results is critical. A Bachelor's degree in Marketing, Business Administration, or a related field is required, with a Master's degree or relevant certifications being a significant plus. If you are a strategic marketing leader with a passion for digital innovation and a desire to make a significant impact, apply today.
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Brand Manager

BS1 6QS Bristol, South West £55000 Annually WhatJobs

Posted today

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Job Description

full-time
Our client, a leading force in the FMCG sector, is looking for an innovative and results-driven Brand Manager to join their team in **Bristol, South West England, UK**. This hybrid role offers the perfect blend of collaborative office work and focused remote days, allowing you to contribute effectively to brand strategy and execution. You will be responsible for developing and implementing brand plans that drive growth, market share, and profitability for key product lines.

Key responsibilities include:
  • Developing and executing comprehensive brand strategies, including market analysis, consumer insights, and competitive landscaping.
  • Managing the end-to-end product lifecycle, from ideation and development to launch and post-launch evaluation.
  • Collaborating with cross-functional teams, including sales, marketing, R&D, and supply chain, to ensure successful brand implementation.
  • Overseeing advertising, promotional campaigns, and digital marketing initiatives to enhance brand visibility and engagement.
  • Monitoring brand performance against key metrics and KPIs, providing regular reports and insights to senior management.
  • Identifying new market opportunities and developing innovative product concepts.
  • Managing agency relationships and ensuring delivery of high-quality creative and media output.
  • Budget management, ensuring efficient allocation of resources and maximum ROI.
  • Staying abreast of industry trends, consumer behaviour, and competitor activities to inform strategic decisions.
  • Conducting post-campaign analysis and presenting findings and recommendations.

The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 4 years of experience in brand management within the FMCG industry. A proven track record of developing and launching successful brands, coupled with strong analytical and strategic thinking skills, is essential. Excellent communication, presentation, and interpersonal skills are required to effectively manage stakeholders at all levels. Experience with consumer research methodologies and data analysis tools is also important. This role demands creativity, a passion for brands, and the ability to thrive in a fast-paced, dynamic environment. If you are a strategic thinker with a passion for building brands and driving commercial success, we encourage you to apply.
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Brand Manager

BS1 4QQ Bristol, South West £50000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client, a dynamic player in the FMCG sector, is seeking an experienced and strategic Brand Manager to elevate their portfolio of products. This role offers a flexible hybrid working arrangement, allowing for both collaborative office work and remote flexibility. You will be responsible for developing and executing comprehensive brand strategies to drive market share, consumer engagement, and revenue growth. Your duties will encompass market analysis, consumer insights, advertising and promotional planning, product innovation, and cross-functional team leadership. You will work closely with sales, marketing, R&D, and supply chain teams to ensure cohesive brand execution across all touchpoints. The ideal candidate will possess a deep understanding of the FMCG market, strong analytical skills, and a creative approach to brand building. You will be adept at translating consumer needs and market trends into actionable brand plans and campaigns that resonate with target audiences. This is an exciting opportunity to make a significant impact on well-known brands within a fast-paced and innovative company.

Key Responsibilities:
  • Develop and implement annual brand plans and strategies to achieve business objectives.
  • Conduct market research, competitor analysis, and consumer insight gathering.
  • Manage the marketing budget effectively, ensuring optimal ROI on all brand initiatives.
  • Develop and oversee integrated marketing campaigns across various channels (digital, traditional, social media).
  • Drive product innovation, new product development (NPD), and line extensions.
  • Collaborate with sales teams to ensure effective go-to-market strategies.
  • Monitor brand performance, sales data, and market trends, providing regular reports and analysis.
  • Work with agencies and external partners to develop creative assets and campaign materials.
  • Ensure consistent brand messaging and identity across all platforms.
  • Manage packaging and pricing strategies for assigned brands.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree or MBA is advantageous.
  • Minimum of 5 years of experience in brand management or marketing roles within the FMCG sector.
  • Proven track record of successfully launching and growing consumer brands.
  • Strong understanding of marketing principles, consumer behaviour, and market dynamics in the FMCG industry.
  • Experience with integrated marketing campaigns, digital marketing, and social media strategy.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Strong project management and organizational abilities.
  • Exceptional communication, presentation, and interpersonal skills.
  • Ability to work collaboratively in a cross-functional team environment.
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FMCG Brand Manager

BS1 6DG Bristol, South West £58000 Annually WhatJobs

Posted 4 days ago

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Job Description

full-time
Our client, a leader in the FMCG sector, is looking for a dynamic and results-oriented Brand Manager to lead and grow key brands. This position offers a remote work arrangement, allowing you to contribute strategically from anywhere in the UK. You will be responsible for developing and executing comprehensive brand strategies, including marketing plans, product innovation, and go-to-market execution, to drive brand visibility, market share, and profitability. Your core duties will involve conducting market and consumer research, analyzing competitive landscapes, and identifying consumer insights to inform brand positioning and messaging. You will collaborate closely with cross-functional teams, including sales, product development, creative agencies, and supply chain, to ensure seamless execution of brand initiatives. This role requires a deep understanding of the FMCG market, consumer behavior, and the ability to translate insights into actionable brand plans. Strong analytical, strategic thinking, and project management skills are essential. You will also be responsible for managing marketing budgets and measuring the effectiveness of brand campaigns. The ideal candidate is passionate about building strong brands, possesses excellent communication skills, and thrives in a fast-paced, collaborative environment. This is an excellent opportunity to shape the future of iconic brands and advance your career in the consumer goods industry.

Key Responsibilities:
  • Develop and implement annual brand plans, including marketing strategies, campaigns, and budgets.
  • Conduct market research, consumer insights analysis, and competitive intelligence.
  • Manage the brand's P&L, aiming to achieve volume, market share, and profitability targets.
  • Collaborate with sales teams to drive in-store execution and achieve distribution goals.
  • Work with product development teams on innovation pipelines and new product launches.
  • Manage relationships with advertising agencies, media partners, and other external stakeholders.
  • Monitor brand performance metrics and market trends, providing regular reports and recommendations.
  • Develop compelling marketing communications and ensure consistent brand messaging across all touchpoints.
  • Identify opportunities for brand partnerships and sponsorships.
  • Stay abreast of FMCG industry trends and consumer behavior shifts.

Qualifications:
  • Proven experience as a Brand Manager or Assistant Brand Manager within the FMCG sector.
  • Demonstrated success in developing and executing brand strategies that drive growth.
  • Strong understanding of marketing principles, market research, and financial analysis.
  • Experience in managing P&Ls and marketing budgets.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to collaborate effectively with cross-functional teams and external partners.
  • Proficiency in data analysis and the ability to translate insights into action.
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Master's degree or MBA is a plus.
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Brand Manager - FMCG

BS1 4GF Bristol, South West £45000 Annually WhatJobs

Posted 4 days ago

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Job Description

full-time
Our client, a dynamic and innovative player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and results-driven Brand Manager to join their marketing team in Bristol, South West England, UK . This hybrid role offers the opportunity to shape and elevate iconic brands within a competitive market landscape. You will be responsible for developing and executing comprehensive brand strategies that drive consumer engagement, market share, and profitable growth.

Key responsibilities include conducting market research and competitor analysis to identify trends and opportunities, developing annual marketing plans, and managing brand budgets effectively. You will lead the development of integrated marketing campaigns across various channels, including digital, social media, PR, and in-store activations. Collaboration with sales, product development, and agency partners will be essential to ensure consistent brand messaging and successful product launches. Performance tracking, ROI analysis, and reporting on brand health metrics are also integral to this role. You will also be responsible for managing packaging design, promotional activities, and ensuring brand compliance across all touchpoints.

The ideal candidate will hold a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 4 years of experience in brand management, preferably within the FMCG industry. A proven track record of successfully launching and growing consumer brands is essential. Strong understanding of marketing principles, consumer behaviour, and the FMCG market dynamics is required. Excellent strategic thinking, analytical skills, and creativity are paramount. Proficiency in market analysis tools and digital marketing platforms is a plus. Exceptional communication, presentation, and interpersonal skills are necessary to effectively collaborate with internal teams and external stakeholders. The ability to balance strategic vision with hands-on execution in a fast-paced environment is crucial for this hybrid position.

  • Develop and execute brand strategies and marketing plans.
  • Conduct market and competitor analysis.
  • Manage brand P&L and budgets.
  • Lead integrated marketing campaigns and product launches.
  • Collaborate with sales, product development, and agencies.
  • Monitor brand performance and key marketing metrics.
  • Ensure brand consistency across all channels.
  • Drive consumer engagement and market share growth.
This is an exciting opportunity to make a significant impact on established FMCG brands, working within a supportive and forward-thinking team.
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Brand Manager - FMCG

BS1 4QQ Bristol, South West £55000 Annually WhatJobs

Posted 4 days ago

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Job Description

full-time
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and dynamic Brand Manager to join their vibrant marketing team in Bristol, South West England, UK . This role operates on a hybrid basis, blending remote work flexibility with essential in-office collaboration. As a Brand Manager, you will be responsible for developing and executing comprehensive brand strategies to drive growth and market share for your assigned product portfolio. Your duties will include market research, competitor analysis, and identifying consumer insights to inform marketing plans. You will manage the marketing budget, oversee the development of advertising and promotional campaigns across various channels (digital, ATL, BTL), and collaborate with sales teams to ensure effective product launches and market penetration. This role requires a strong understanding of consumer behaviour, brand positioning, and the FMCG landscape. You will work closely with agencies, cross-functional teams (product development, supply chain, sales), and international partners to ensure consistent brand execution. The ideal candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 5 years of experience in brand management within the FMCG industry. Proven success in launching new products, managing brand P&Ls, and executing successful integrated marketing campaigns is essential. Strong analytical, strategic thinking, and project management skills are required. Excellent communication, presentation, and interpersonal skills are vital for stakeholder management and team collaboration. This is an exciting opportunity to manage well-known brands, contribute to strategic decision-making, and drive significant business impact within a fast-paced and competitive market. You will be part of a creative and results-oriented team, with opportunities for professional development and career advancement. The ability to adapt to changing market dynamics and consumer trends will be crucial for success in this role.
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Brand Manager FMCG

BS1 3NX Bristol, South West £45000 Annually WhatJobs

Posted 4 days ago

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Job Description

full-time
Our client is seeking an innovative and strategic Brand Manager to join their dynamic marketing team in **Bristol, South West England, UK**. This exciting role will be responsible for developing and executing comprehensive brand strategies to drive growth and market share for key Fast-Moving Consumer Goods (FMCG) products. You will be at the forefront of understanding consumer insights, market trends, and competitive landscapes to shape brand positioning, product innovation, and marketing campaigns.

Key responsibilities include: developing and managing annual marketing plans, including advertising, promotions, digital marketing, and in-store activities. You will be responsible for P&L management for your assigned brands, tracking performance, and identifying opportunities for improvement. Collaborating closely with cross-functional teams, including sales, product development, and supply chain, will be essential to ensure seamless execution of brand strategies. You will conduct market research, analyze sales data, and monitor competitor activities to inform brand decisions and identify new growth avenues. The ideal candidate will have a strong understanding of the FMCG sector and a proven track record of successfully launching and growing brands. Excellent analytical, strategic thinking, and project management skills are a must. You should be creative, results-oriented, and possess exceptional communication and presentation abilities.

Qualifications required: a Bachelor's degree in Marketing, Business Administration, or a related field, with a Master's degree or MBA being a strong advantage. You should have at least 5 years of progressive experience in brand management within the FMCG industry. Experience with digital marketing platforms, social media strategy, and data analysis tools is highly desirable. You must be comfortable working in a fast-paced environment and be able to influence and collaborate effectively with stakeholders at all levels. This is a fantastic opportunity to make a significant impact on the success of well-known brands and to further your career in a thriving FMCG company. Join a team that fosters creativity and rewards performance.
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FMCG Brand Manager

BS1 4RN Bristol, South West £50000 Annually WhatJobs

Posted 4 days ago

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Job Description

full-time
Our client is a dynamic and innovative player in the Fast-Moving Consumer Goods (FMCG) sector and is seeking an experienced Brand Manager to join their vibrant team in **Bristol, South West England, UK**. This role is crucial for developing and executing brand strategies that drive market share, consumer engagement, and profitable growth. You will be responsible for managing the entire brand lifecycle, from product innovation and positioning to marketing campaigns and performance analysis. The ideal candidate will possess a deep understanding of consumer behavior, market trends, and the competitive landscape within the FMCG industry. Strong analytical, creative, and project management skills are essential. Your role will involve collaborating with cross-functional teams, including sales, R&D, and external agencies, to bring brand visions to life.

Key Responsibilities:
  • Develop and implement comprehensive brand strategies to enhance market presence and consumer appeal.
  • Manage the product portfolio, including new product development and existing product lifecycle management.
  • Conduct market research and consumer insights analysis to identify growth opportunities and market trends.
  • Develop and execute integrated marketing plans, including advertising, promotions, digital marketing, and PR.
  • Manage brand budgets effectively, ensuring ROI on marketing initiatives.
  • Collaborate with sales teams to drive brand performance in retail environments.
  • Work with R&D and external suppliers on product innovation and packaging design.
  • Monitor brand performance metrics and analyze sales data to identify areas for improvement.
  • Build and maintain strong relationships with advertising agencies, media partners, and other external stakeholders.
  • Ensure brand consistency across all touchpoints and communications.

To be successful in this role, you will need a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 4 years of experience in brand management within the FMCG sector. A proven track record of successfully launching and growing consumer brands is essential. Strong analytical skills, coupled with creativity and a passion for marketing, are required. Excellent communication, presentation, and project management skills are paramount. This is an office-based position in **Bristol, South West England, UK**, offering an excellent opportunity to contribute to the growth of well-known brands.
This advertiser has chosen not to accept applicants from your region.

Brand Manager (FMCG)

BS1 4RL Bristol, South West £50000 Annually WhatJobs

Posted 4 days ago

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Job Description

full-time
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an experienced and strategic Brand Manager to join their vibrant team in **Bristol, South West England, UK**. This pivotal role is responsible for the development and execution of brand strategies, driving market share, and increasing brand awareness and profitability for assigned product lines. You will work closely with cross-functional teams, including marketing, sales, product development, and supply chain, to ensure cohesive brand execution. The ideal candidate will have a strong understanding of the FMCG market, excellent analytical skills, and a proven track record in brand management. Key responsibilities include:
  • Developing and implementing comprehensive brand plans, including marketing strategies, product positioning, and promotional activities.
  • Conducting market research and competitor analysis to identify opportunities and threats.
  • Managing the brand's P&L, setting targets, and monitoring performance against objectives.
  • Collaborating with the marketing team to develop creative campaigns across various channels (digital, ATL, BTL).
  • Working with product development to innovate and launch new products that meet consumer needs.
  • Managing relationships with external agencies, such as advertising and PR firms.
  • Analyzing sales data, consumer insights, and market trends to inform brand strategy.
  • Ensuring consistent brand messaging and execution across all touchpoints.
  • Monitoring brand health metrics and identifying areas for improvement.
  • Leading and inspiring a team to achieve brand goals.

The successful candidate will hold a Bachelor's or Master's degree in Marketing, Business Administration, or a related field. A minimum of 5 years of brand management experience within the FMCG industry is essential. Demonstrable success in developing and executing brand strategies that have driven significant growth is required. Strong analytical skills, including proficiency in market data analysis and financial modeling, are crucial. Excellent communication, presentation, and project management skills are also vital. You should be a strategic thinker with a passion for consumer brands and a proactive, results-oriented approach. This is an excellent opportunity to make a significant impact on well-known brands.
This advertiser has chosen not to accept applicants from your region.
 

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