Brand Marketing & Strategy Director

Bath, South West £53000 - £80000 annum Future Publishing

Posted 339 days ago

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Job Description

Permanent

Future is the name behind market-leading brands and some of the world’s most popular media titles. We connect people to their passions through the high-quality content we create and the innovative technology we pioneer. 

We're looking for a Brand Marketing & Strategy Director to play a critical role in shaping the future of our leading media brands.

What you'll be doing.

Reporting to the Senior Marketing Director, you'll set the strategy to develop compelling and insight-driven brand propositions that deliver audience growth and engagement.

You'll be part of our marketing centre of excellence and will implement brand-building best practice across Future’s brands. You'll generate a deep understanding of our audiences and work cross-functionally to generate new brand strategies and ensure successful, measurable outcomes.

Experience that will put you ahead of the curve.

  • Experience leading branding and brand strategy efforts for digital media brands
  • Experience with media business models such as advertising, data, paid subscriptions
  • Experience working with international brands and marketing teams 
  • Line management experience

What's in it for you…

  • Uncapped leave, because we trust you to manage your workload and time
  • When we hit our targets, enjoy a share of our profits with a bonus
  • Refer a friend and get rewarded when they join Future
  • Wellbeing support with access to our Colleague Assistant Programmes
  • Opportunity to purchase shares in Future, with our Share Incentive Plan

… Plus more great perks based on your location

Internal job family level Editorial 3

The expected salary range for this role is up to £80,000

This is a Hybrid role from any of our UK offices (Bath, London or Cardiff), working three days from the office, two from home

Who are we…

We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we’re looking for driven people who want to be a part of it!

Our Future, Our Responsibility - Inclusion and Diversity at Future

We have a voice and we’re going to use it. We promote diversity and inclusion not just in our recruitment processes, but everything we do. We’re an equal opportunity employer and we will continue to ensure our recruitment process is free of bias and our workplaces are inclusive, positive, free of discrimination and respecting of all backgrounds and beliefs. Our culture is underpinned by our values and employees - current and future - are treated with respect and fairness.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

Find out more about Our Future, Our Responsibility on our website.

Requirements

Benefits

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Head of Digital Marketing Strategy

BS1 4QQ Bristol, South West £95000 Annually WhatJobs

Posted 3 days ago

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full-time
Our client is a fast-growing e-commerce brand seeking a strategic and results-oriented Head of Digital Marketing Strategy to lead their online presence. This is a fully remote role, offering the flexibility to work from anywhere in the UK, with a focus on candidates who understand the **Bristol, South West England, UK** market dynamics. You will be responsible for developing and executing comprehensive digital marketing strategies across all online channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing. The ideal candidate will have a proven track record of driving significant growth in online traffic, customer acquisition, and conversion rates. You must possess strong analytical skills, a deep understanding of digital marketing tools and platforms, and the ability to translate business objectives into actionable marketing plans. This role requires excellent leadership qualities, strategic thinking, and the ability to manage and inspire a remote marketing team. Responsibilities include:
  • Developing and implementing a holistic digital marketing strategy aligned with business goals.
  • Overseeing all digital marketing channels, including SEO, SEM, PPC, social media, email, content, and affiliate marketing.
  • Managing the digital marketing budget and optimizing spend for maximum ROI.
  • Analyzing campaign performance, identifying trends, and providing actionable insights.
  • Leading and mentoring a remote team of digital marketing specialists.
  • Staying current with emerging digital marketing trends, technologies, and best practices.
  • Collaborating with cross-functional teams (e.g., sales, product, creative) to ensure cohesive brand messaging.
  • Developing and executing A/B testing strategies to optimize website and campaign performance.
  • Reporting on key marketing metrics and providing regular updates to senior leadership.
  • Identifying and nurturing new digital marketing opportunities and partnerships.
Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree is a plus.
  • Minimum of 7 years of experience in digital marketing, with at least 3 years in a strategic leadership role.
  • Proven success in developing and executing successful digital marketing campaigns that drive measurable results.
  • Extensive knowledge of SEO, SEM, PPC, social media marketing, email marketing, and content strategy.
  • Proficiency with digital analytics platforms (e.g., Google Analytics), CRM systems, and marketing automation tools.
  • Strong analytical and problem-solving skills.
  • Excellent leadership, communication, and interpersonal skills.
  • Ability to manage multiple projects simultaneously and thrive in a fast-paced, remote environment.
  • Experience in e-commerce or direct-to-consumer (DTC) marketing is highly preferred.
This is a fantastic opportunity to lead digital marketing efforts from anywhere, contributing to the growth of a dynamic brand, with specific attention to insights relevant to the **Bristol, South West England, UK** market.
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Head of Digital Marketing Strategy - Performance & Growth

BS1 3AG Bristol, South West £70000 Annually WhatJobs

Posted 1 day ago

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full-time
Our client is seeking a visionary and results-driven Head of Digital Marketing Strategy to join their completely remote team. This pivotal role will be responsible for crafting and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. You will lead a talented team, leveraging data-driven insights and cutting-edge digital marketing techniques to achieve ambitious business objectives.

Key Responsibilities:
  • Develop and implement overarching digital marketing strategies across all relevant channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
  • Define key performance indicators (KPIs) and set measurable goals for all digital marketing campaigns.
  • Oversee the management and optimization of paid advertising campaigns to maximize ROI and achieve acquisition targets.
  • Lead and mentor a team of digital marketing specialists, fostering a culture of innovation and continuous learning.
  • Analyze campaign performance data, providing regular reports and actionable insights to senior management.
  • Identify new opportunities for growth and market penetration through innovative digital marketing approaches.
  • Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
  • Collaborate with content creators, designers, and web developers to ensure cohesive and compelling brand messaging.
  • Stay abreast of the latest digital marketing trends, tools, and best practices, and advise the company accordingly.
  • Conduct market research and competitor analysis to inform strategy development.
  • Develop and manage strategies for customer retention and lifetime value enhancement through digital channels.
Qualifications and Experience:
  • A Bachelor's degree in Marketing, Business, Communications, or a related field; Master's degree preferred.
  • A minimum of 8 years of progressive experience in digital marketing, with at least 4 years in a strategic leadership role.
  • Proven track record of developing and executing successful digital marketing strategies that drive significant business growth.
  • Expert knowledge of SEO, SEM, social media marketing, email marketing automation, content marketing, and analytics platforms (e.g., Google Analytics, Adobe Analytics).
  • Experience managing significant digital advertising budgets and optimizing campaigns for performance.
  • Strong analytical skills and the ability to translate data into actionable insights.
  • Excellent leadership, communication, and interpersonal skills, with the ability to manage and inspire a remote team.
  • Experience with marketing automation tools and CRM systems.
  • A strategic mindset with a strong understanding of customer journeys and conversion funnels.
  • Demonstrated ability to work independently and manage multiple priorities in a fully remote setting.
This is an exceptional chance to lead digital marketing efforts for a growing company, driving impactful growth from a remote location.
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Creative Director - Digital Marketing

BS1 6EH Bristol, South West £65000 Annually WhatJobs

Posted 3 days ago

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full-time
Our client, a vibrant and innovative agency based in Bristol, South West England, UK , is seeking a visionary Creative Director to lead their digital marketing campaigns. This role is perfect for a highly creative individual with a strategic mindset and a proven track record of delivering impactful and engaging content across various digital platforms. You will be responsible for conceptualising and overseeing the development of innovative creative strategies, leading a team of designers, copywriters, and digital artists. The ideal candidate will have a strong portfolio showcasing exceptional work in digital advertising, social media campaigns, web design, and branding. You will work closely with account managers and clients to understand their objectives and translate them into compelling creative executions. Your responsibilities will include guiding the creative process from brief to final delivery, ensuring brand consistency, and pushing creative boundaries to achieve outstanding results. This hybrid role offers a dynamic blend of in-office collaboration and remote flexibility, allowing you to foster team spirit while maintaining a healthy work-life balance. We are looking for someone who can inspire and mentor their team, foster a culture of innovation, and stay ahead of digital trends. Strong presentation skills and the ability to articulate creative vision to clients and stakeholders are essential. If you are passionate about storytelling, design, and the power of digital media, and you're ready to lead a talented creative team, we invite you to apply. This is an exceptional opportunity to shape the creative output of a growing agency and make a significant impact on client success.
Responsibilities:
  • Develop and execute innovative creative strategies for digital marketing campaigns.
  • Lead, mentor, and inspire a team of creative professionals (designers, copywriters, etc.).
  • Oversee the creation of engaging content across various digital channels (social media, web, email, video).
  • Collaborate with clients to understand their brand, objectives, and target audiences.
  • Ensure brand consistency and high-quality creative output across all projects.
  • Present creative concepts and strategies to clients and internal stakeholders.
  • Stay abreast of emerging digital trends, technologies, and best practices.
  • Manage creative project timelines and budgets effectively.
  • Foster a collaborative and innovative creative culture within the agency.
Qualifications:
  • Proven experience as a Creative Director or senior creative role in a digital marketing agency or similar environment.
  • Exceptional portfolio showcasing successful digital marketing campaigns and creative work.
  • Strong understanding of branding, design principles, and digital media.
  • Excellent leadership, communication, and presentation skills.
  • Ability to conceptualise and execute innovative creative ideas.
  • Experience managing creative teams and projects.
  • Knowledge of current digital marketing trends and technologies.
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Head of Digital Marketing & Brand Strategy

BS1 3NX Bristol, South West £70000 Annually WhatJobs

Posted 2 days ago

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full-time
Our client, a prominent consumer goods company in Bristol, South West England, UK , is looking for an experienced and strategic Head of Digital Marketing & Brand Strategy to lead their marketing efforts. This is a critical leadership role responsible for developing and executing innovative digital marketing campaigns that enhance brand visibility, drive customer acquisition, and foster brand loyalty. You will be instrumental in shaping the overall brand narrative and ensuring consistent messaging across all digital channels, including social media, email marketing, SEO/SEM, content marketing, and paid advertising. The ideal candidate will possess a deep understanding of the digital marketing landscape, with a proven track record of success in developing and implementing data-driven marketing strategies. You will manage a dedicated team of marketing professionals, providing guidance, mentorship, and performance oversight. Responsibilities include setting marketing objectives, managing budgets, analyzing campaign performance, and identifying new opportunities for growth. Experience with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, Adobe Analytics) is essential. Strong analytical skills, a creative mindset, and exceptional communication and leadership abilities are required. This role requires a strategic thinker who can translate business goals into effective marketing actions and inspire a team to achieve ambitious targets. The position involves collaboration with cross-functional teams, including sales, product development, and creative services. Occasional travel to the Bristol office may be necessary. This is an exciting opportunity to make a significant impact on a well-established brand and drive its digital transformation forward.
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Brand Manager

BS1 4DQ Bristol, South West £55000 Annually WhatJobs

Posted 3 days ago

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full-time
Our client is looking for an innovative and experienced Brand Manager to spearhead brand strategy and execution for a leading Fast-Moving Consumer Goods (FMCG) portfolio. This key role, based in **Bristol, South West England, UK**, will be instrumental in driving brand growth, increasing market share, and enhancing brand perception. The successful candidate will be responsible for developing and implementing comprehensive marketing plans, from consumer insights to product launch and lifecycle management. You will oversee all aspects of brand communication, including advertising, digital marketing, public relations, and in-store activations, ensuring a consistent and compelling brand message across all touchpoints. This role requires a deep understanding of consumer behaviour, market trends, and competitive landscapes within the FMCG sector. You will work closely with cross-functional teams, including sales, R&D, and supply chain, to ensure seamless execution of brand initiatives and product innovation. The Brand Manager will analyse performance data, identify key drivers of success and areas for improvement, and adapt strategies accordingly. You will manage the brand's P&L, ensuring profitability and efficient allocation of marketing budgets. A passion for iconic brands and a proven ability to inspire creative teams and stakeholders are essential. This is a hands-on role that demands strategic thinking, exceptional project management skills, and a relentless focus on delivering measurable results in a dynamic market environment.
Responsibilities:
  • Develop and execute long-term brand strategies and annual marketing plans.
  • Lead the development and launch of new products and brand initiatives.
  • Manage brand advertising, promotions, and communication campaigns across all channels.
  • Conduct market research and consumer insights analysis to identify growth opportunities.
  • Monitor brand performance, market trends, and competitor activities, providing actionable recommendations.
  • Manage brand budgets and ensure efficient allocation of resources.
  • Collaborate with sales teams to ensure effective in-store execution and channel strategies.
  • Oversee packaging design, product positioning, and pricing strategies.
  • Build strong relationships with external agencies and partners.
  • Drive brand equity and ensure consistent brand messaging.
Qualifications:
  • Proven experience as a Brand Manager or similar marketing role within the FMCG industry.
  • Demonstrated success in developing and executing brand strategies that drive growth.
  • Strong understanding of marketing principles, consumer behaviour, and market dynamics.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Proficiency in market research techniques and data analysis.
  • Exceptional communication, presentation, and interpersonal skills.
  • Experience in managing budgets and P&Ls.
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Ability to work effectively in a fast-paced, team-oriented environment.
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Brand Manager

BS1 4SX Bristol, South West £45000 Annually WhatJobs

Posted 3 days ago

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full-time
Our client, a leading name in the FMCG sector, is looking for an ambitious and strategic Brand Manager to join their vibrant team in Bristol, South West England, UK . This is a pivotal role where you will be responsible for developing and executing brand strategies to drive growth and enhance market presence. You will work on well-known consumer products, engaging directly with consumers and the trade to build strong brand equity. The ideal candidate will possess a deep understanding of the FMCG market, consumer insights, and the ability to translate these into actionable marketing plans.

Your core responsibilities will include managing the marketing mix for your assigned brands, including product development, pricing, promotion, and distribution. You will conduct market analysis, monitor competitor activities, and identify new opportunities for brand expansion. Developing and implementing integrated marketing campaigns across various channels (digital, ATL, BTL) will be a key part of your role. You will also manage the brand's budget, ensuring optimal return on investment for all marketing activities. Collaboration with internal teams such as sales, R&D, and supply chain, as well as external agencies, will be essential for success. We are seeking a highly motivated individual with a proven track record in brand management within the FMCG industry. Excellent analytical, project management, and communication skills are a must. If you are passionate about building brands, understand consumer behaviour, and thrive in a fast-paced environment, this is the perfect opportunity for you to make a significant impact. Join our client's established company and contribute to the success of iconic brands.

Key Responsibilities:
  • Develop and implement comprehensive brand strategies to drive market share and profitability.
  • Manage the end-to-end marketing mix for assigned brands.
  • Conduct market research, competitor analysis, and consumer insight generation.
  • Develop and execute integrated marketing campaigns (ATL, BTL, digital).
  • Oversee product innovation and lifecycle management.
  • Manage brand budgets and ensure effective allocation of resources.
  • Collaborate with sales, R&D, and supply chain teams to align brand objectives.
  • Build and maintain strong relationships with external agencies and partners.
  • Monitor brand performance and provide regular reports to senior management.
  • Identify and capitalize on new business opportunities.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum of 5 years of experience in brand management, preferably within the FMCG industry.
  • Proven track record of successful brand strategy development and execution.
  • Strong understanding of consumer insights, market trends, and competitive landscape.
  • Experience with integrated marketing communications and digital marketing.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Strong project management and organizational abilities.
  • Exceptional communication, presentation, and interpersonal skills.
  • Proficiency in marketing analytics tools and MS Office Suite.
  • Ability to work effectively in a fast-paced, team-oriented environment.
This office-based position is located in the heart of Bristol, South West England, UK .
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Brand Manager - FMCG

BS1 4PS Bristol, South West £55000 Annually WhatJobs

Posted 3 days ago

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full-time
Our client, a leading name in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Brand Manager. This hybrid role offers a dynamic work environment based in our Bristol, South West England, UK office, with the flexibility for remote work. You will be responsible for developing and executing brand strategies that drive market share, consumer engagement, and profitable growth for a portfolio of key brands.

Responsibilities:
  • Develop and implement comprehensive brand strategies, including positioning, messaging, and go-to-market plans.
  • Conduct market research and consumer insights analysis to identify opportunities and trends.
  • Manage the brand's marketing budget and ensure optimal allocation of resources.
  • Oversee the development and execution of integrated marketing campaigns across various channels (digital, social media, traditional advertising, PR).
  • Collaborate with sales teams to ensure effective brand representation and sales performance.
  • Manage relationships with external agencies, including advertising, PR, and creative firms.
  • Monitor brand performance metrics, analyze results, and provide regular reports with actionable recommendations.
  • Ensure brand consistency across all touchpoints and communications.
  • Identify opportunities for product innovation and portfolio expansion.
  • Stay abreast of competitor activities and market dynamics within the FMCG industry.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum of 4 years of experience in brand management, preferably within the FMCG sector.
  • Proven track record of developing and launching successful brand strategies and campaigns.
  • Strong understanding of marketing principles, consumer behavior, and market dynamics.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Proficiency in marketing analytics and reporting tools.
  • Strong project management and organizational abilities.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to work effectively in a hybrid work environment.
  • Passion for building strong brands and driving commercial success.

This is an exciting opportunity to shape the future of well-known brands in the vibrant city of Bristol, South West England, UK .
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Brand Manager - Snacks

BS1 1AA Bristol, South West £50000 Annually WhatJobs

Posted 3 days ago

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full-time
Our client is seeking a creative and strategic Brand Manager to lead their successful snack division in Bristol, South West England, UK . This role is integral to driving brand growth, market share, and consumer engagement within the fast-moving consumer goods sector. You will be responsible for developing and executing comprehensive brand strategies, including marketing campaigns, product innovation, and go-to-market plans. Key responsibilities involve conducting market research to identify consumer insights and market trends, managing brand budgets, and collaborating with cross-functional teams (sales, R&D, advertising agencies) to ensure consistent brand messaging and execution. The ideal candidate will possess a strong understanding of brand management principles, a proven track record in developing successful marketing initiatives, and experience within the FMCG industry, ideally within the food or beverage sector. Excellent analytical, communication, and project management skills are essential. You will be the guardian of the brand, ensuring its positioning, awareness, and appeal are consistently strengthened. We are looking for an innovative thinker with a passion for consumer brands and a data-driven approach to decision-making. This is an exciting opportunity to shape the future of a beloved brand and make a significant impact within a leading consumer goods company. Your expertise will be critical in driving brand equity and achieving commercial success. If you are a results-oriented brand professional ready to take on a challenging and rewarding role, we encourage you to apply.
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FMCG Brand Manager

BS1 4PR Bristol, South West £50000 Annually WhatJobs

Posted 3 days ago

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full-time
Our client is a leading player in the Fast-Moving Consumer Goods (FMCG) sector and is seeking a dynamic and innovative Brand Manager to drive the growth and development of key brands. This role is pivotal in crafting and executing brand strategies that enhance market presence, increase sales, and build strong consumer loyalty. You will be responsible for all aspects of brand management, including market research, product innovation, marketing campaign development, and performance analysis. This is a hybrid role, blending essential in-office collaboration with the flexibility of remote working days, allowing for a balanced approach to work and life. Key Responsibilities:
  • Develop and implement comprehensive brand strategies to achieve business objectives and market share growth.
  • Conduct market research and consumer insights analysis to identify trends, opportunities, and competitive landscapes.
  • Lead product innovation and development initiatives, from concept to launch.
  • Develop and execute integrated marketing plans, including advertising, promotions, digital marketing, and PR.
  • Manage brand budgets effectively, ensuring optimal allocation of resources and maximising ROI.
  • Collaborate with sales teams to drive brand performance in retail channels.
  • Monitor brand performance, analyse sales data, and prepare reports on key metrics.
  • Work closely with creative agencies and other partners to develop compelling brand communications.
  • Ensure brand consistency across all touchpoints and marketing activities.
  • Identify opportunities for brand partnerships and collaborations.
  • Stay abreast of industry trends and competitor activities.
  • Manage packaging design and artwork processes.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
  • Minimum of 4 years of experience in brand management within the FMCG sector.
  • Proven track record of successfully launching and growing consumer brands.
  • Strong understanding of marketing principles, consumer behaviour, and market dynamics.
  • Experience in developing and executing integrated marketing campaigns across various channels.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Strong project management and organisational abilities.
  • Exceptional communication, presentation, and interpersonal skills.
  • Ability to work collaboratively in a hybrid team environment.
  • Proficiency in MS Office Suite and familiarity with market research tools.
  • Creative thinker with a passion for consumer brands.
This is an exciting opportunity for a driven Brand Manager to make a significant impact on iconic brands. Join us in Bristol, South West England, UK , and contribute to our continued success in a dynamic hybrid work setting.
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