238 Marketing Management jobs in Salford

• Develop and execute a cutting-edge digital marketing strategy across all relevant channels (SEO, SEM, social media, email, content marketing, affiliate marketing, etc.).
• Define key performance indicators (KPIs) and track performance against strategic goals.
• Manage and optimise digital advertising budgets to ensure maximum ROI.
• Lead and mentor the digital marketing team, fostering a collaborative and high-performing environment.
• Conduct in-depth market research and competitor analysis to identify opportunities and threats.
• Oversee the creation and execution of engaging content marketing campaigns.
• Implement and manage SEO strategies to improve organic search rankings.
• Develop and manage paid search (PPC) and social media advertising campaigns.
• Utilise analytics tools (e.g., Google Analytics) to measure and report on campaign performance.
• Identify and implement A/B testing strategies to optimise campaign effectiveness.
• Stay up-to-date with the latest digital marketing trends, tools, and technologies.
• Collaborate with other departments, including sales, product development, and creative teams.
• Manage relationships with external agencies and vendors.

• Develop and implement a comprehensive digital marketing strategy focused on content creation, distribution, and promotion.
• Oversee the creation of engaging and high-quality content (blog posts, articles, social media updates, videos, infographics) tailored for different digital channels.
• Manage and optimize SEO and SEM strategies to improve organic search rankings and drive targeted traffic.
• Develop and execute social media marketing campaigns to increase brand awareness and community engagement.
• Plan and manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
• Analyse website traffic, campaign performance data, and user behaviour using analytics tools (e.g., Google Analytics) to derive actionable insights.
• Continuously monitor industry trends and competitor activities to identify new opportunities.
• Collaborate with internal teams (e.g., editorial, design, sales) to ensure cohesive messaging and campaign execution.
• Manage the digital marketing budget effectively and report on ROI.
• Stay abreast of the latest digital marketing technologies and best practices.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong emphasis on content strategy and execution.
• Demonstrated success in developing and managing integrated digital marketing campaigns across multiple channels.
• Proficiency in SEO, SEM, social media marketing, email marketing, and content management systems (CMS).
• Strong analytical skills with experience using web analytics tools (e.g., Google Analytics).
• Excellent writing, editing, and communication skills.
• Experience with graphic design tools and video editing software is a plus.
• Ability to manage multiple projects simultaneously and work effectively in a fast-paced, hybrid work environment.
• A proactive approach, with a passion for innovation and driving measurable results.
• Experience in the media or publishing industry is advantageous.

• Develop and implement a cutting-edge digital marketing and e-commerce strategy to drive revenue growth and brand engagement.
• Oversee all aspects of digital marketing, including SEO, SEM, social media, content marketing, email marketing, and affiliate marketing.
• Lead the e-commerce strategy, focusing on platform optimization, user experience, conversion rate optimization (CRO), and customer lifetime value.
• Manage and optimize digital advertising budgets across various platforms to achieve maximum ROI.
• Analyze digital marketing performance data, identify trends, and provide actionable insights to improve campaign effectiveness.
• Develop and execute data-driven strategies for customer acquisition, retention, and loyalty.
• Manage the e-commerce platform, including product catalog, merchandising, and promotional activities.
• Collaborate with cross-functional teams (product, sales, customer service) to ensure a consistent brand message and customer experience.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Lead, mentor, and inspire a team of digital marketing and e-commerce professionals.
• Define and track key performance indicators (KPIs) for all digital initiatives.
• Manage relationships with external agencies and technology partners.
• Ensure compliance with data privacy regulations (e.g., GDPR).
• Drive innovation in digital marketing and e-commerce strategies.
• Report on digital marketing and e-commerce performance to senior leadership.

• Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field. A Master's degree is a plus.
• Minimum of 8-10 years of progressive experience in digital marketing and e-commerce, with at least 3-5 years in a leadership role.
• Proven track record of successfully developing and executing digital marketing and e-commerce strategies that drive significant revenue growth.
• Extensive experience with major e-commerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud).
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, email marketing, and analytics tools (e.g., Google Analytics).
• Strong analytical skills and proficiency in data interpretation and reporting.
• Excellent leadership, team management, and interpersonal skills.
• Strategic thinking and a strong understanding of the FMCG market.
• Exceptional communication and presentation skills.
• Ability to thrive in a fully remote work environment and manage time effectively.
• Experience with A/B testing and conversion rate optimization techniques.
• Familiarity with CRM systems.

• Develop and implement comprehensive brand strategies that align with business goals and target audience insights.
• Oversee the creation and execution of integrated marketing campaigns across digital, social, print, and event channels.
• Manage brand identity, messaging, and positioning to ensure consistency and impact.
• Conduct market research and competitive analysis to identify opportunities and trends.
• Collaborate with creative teams, agencies, and stakeholders to produce high-quality marketing materials.
• Measure and report on the performance of marketing campaigns, providing actionable insights for optimization.
• Manage marketing budgets effectively, ensuring optimal allocation of resources.
• Build and maintain strong relationships with media partners and influencers.
• Mentor and guide junior marketing team members, fostering a collaborative environment.
• Stay ahead of industry developments and emerging marketing technologies.
• Develop and manage PR strategies to enhance brand visibility and reputation.
• Organize and execute promotional events and product launches.

• Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree is a plus.
• Minimum of 6 years of experience in marketing or brand management, preferably within the media or entertainment industry.
• Proven track record of developing and executing successful brand strategies and integrated marketing campaigns.
• Strong understanding of digital marketing channels, social media, content marketing, and SEO/SEM.
• Excellent analytical and project management skills.
• Exceptional written and verbal communication skills, with a flair for creative storytelling.
• Experience with marketing automation platforms and analytics tools.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong leadership and team management skills.
• Creative thinking and a passion for innovation in marketing.
• Experience in public relations and media relations is highly desirable.

• Developing and implementing a holistic e-commerce marketing strategy, encompassing SEO, SEM, social media marketing, email marketing, affiliate marketing, and content marketing.
• Managing and optimising the company's e-commerce website to improve user experience, conversion rates, and overall performance.
• Overseeing paid advertising campaigns (PPC, social media ads), ensuring optimal ROI and adherence to budget.
• Leading social media strategy, including content creation, community management, and influencer collaborations, to build brand loyalty and drive engagement.
• Creating and executing data-driven email marketing campaigns to nurture leads, retain customers, and promote new products.
• Analysing website traffic, sales data, and campaign performance using tools like Google Analytics, and generating actionable insights to inform future strategies.
• Identifying new market opportunities and emerging trends in e-commerce and digital marketing.
• Managing relationships with external agencies and technology providers.
• Collaborating with the creative and content teams to ensure brand consistency across all digital touchpoints.
• Developing and managing the e-commerce marketing budget effectively.

• Develop and implement innovative e-commerce marketing strategies to increase brand awareness, traffic, and conversion rates.
• Manage and optimize paid advertising campaigns (e.g., Google Ads, social media ads).
• Oversee social media strategy, content creation, and community engagement to build brand loyalty.
• Analyze website performance, user behavior, and sales data to identify opportunities for improvement.
• Implement SEO strategies to enhance organic search visibility and drive qualified traffic.
• Develop and execute email marketing campaigns to nurture leads and retain customers.
• Manage the e-commerce product catalog, ensuring accurate descriptions and compelling visuals.
• Collaborate with web development and design teams to ensure a seamless user experience.
• Track, measure, and report on the effectiveness of all marketing campaigns against KPIs.
• Stay up-to-date with the latest e-commerce trends, tools, and best practices.

• Proven experience in e-commerce marketing, digital marketing, or a related field.
• Demonstrable success in developing and executing successful online marketing campaigns.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency in e-commerce platforms (e.g., Shopify, Magento) and analytics tools (e.g., Google Analytics).
• Excellent analytical skills, with the ability to interpret data and derive actionable insights.
• Strong project management and organizational abilities.
• Exceptional communication and interpersonal skills, with experience collaborating in a remote setting.
• A Bachelor's degree in Marketing, Business Administration, or a related field is preferred.

This is an exciting opportunity for a Digital Marketing Executive to contribute to the growth and success of a retail company. Based in Greater Manchester, you will be responsible for managing and optimising digital marketing strategies to enhance online presence and customer engagement.

Client Details

The company operates within the retail industry and is a medium-sized organisation with a strong focus on expanding its digital footprint. They are committed to delivering excellent products and services to their customers while fostering innovation in their operations.

Description

The key responsibilities for the Digital Marketing Executive:

• Develop and implement effective digital marketing campaigns to drive traffic and sales.
• Manage and optimise paid advertising campaigns across various platforms.
• Oversee social media content creation and engagement strategies.
• Analyse website performance and user behaviour to improve SEO and conversion rates.
• Collaborate with internal teams to align digital strategies with broader marketing goals.
• Monitor industry trends to identify new opportunities for growth and innovation.
• Prepare detailed reports on campaign performance and key metrics.
• Ensure consistent brand messaging across all digital channels.

Profile

A successful Digital Marketing Executive should have:

• Experience in managing digital marketing campaigns
• A background working in an e-commerce led environment.
• B2C digital marketing experience is preferred.
• Strong understanding of social media platforms and content strategies.
• Proficiency in using analytic tools to evaluate performance and inform decisions.
• Excellent organisational skills and attention to detail.
• A results-driven mindset with a focus on achieving measurable outcomes.
• A background in the retail industry or a similar sector would be advantageous.

Job Offer

• A competitive salary of 28,000 to 32,000 per annum, depending on experience.
• A permanent role in a stable and growing organisation.
• An opportunity to work in Greater Manchester within the retail industry.
• Potential for career growth and development within the digital department.
• Additional benefits to be confirmed upon offer.

If you are passionate about digital marketing and eager to make an impact, we encourage you to apply for this exciting role.