What Jobs are available for Marketing Manager in Edinburgh?

• Develop, implement, and manage integrated digital marketing campaigns that align with business objectives.
• Oversee and optimize Search Engine Optimization (SEO) strategies to improve organic search rankings and website traffic.
• Manage Search Engine Marketing (SEM) campaigns, including Google Ads and Bing Ads, ensuring effective budget allocation and ROI.
• Develop and execute social media marketing strategies to increase brand awareness, engagement, and community growth.
• Plan and execute email marketing campaigns, segmenting audiences and creating compelling content.
• Oversee the creation of engaging and high-quality content for the website, blog, social media, and other digital channels.
• Analyze digital marketing performance using tools such as Google Analytics, social media analytics, and CRM data.
• Provide regular reports on campaign performance, insights, and recommendations for improvement to senior management.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with internal teams (e.g., sales, product development) to ensure marketing efforts are aligned with business goals.
• Manage the digital marketing budget effectively.

• Proven experience as a Digital Marketing Manager or in a similar senior digital marketing role.
• Demonstrable success in developing and executing data-driven digital marketing strategies.
• Strong knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data.
• Strong project management and organizational skills.
• Exceptional written and verbal communication skills.
• Experience in managing marketing budgets and reporting on ROI.
• A degree in Marketing, Communications, Business, or a related field is preferred.
• Experience with A/B testing and conversion rate optimization (CRO).

• Develop and implement integrated digital marketing strategies to achieve business objectives, including lead generation, customer acquisition, and revenue growth.
• Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to improve website traffic and search engine rankings.
• Oversee social media marketing efforts, including content creation, community management, and paid social advertising campaigns.
• Develop and execute email marketing campaigns, including segmentation, automation, and performance analysis.
• Manage content marketing initiatives, ensuring high-quality, engaging content is produced and distributed across relevant platforms.
• Utilize web analytics tools (e.g., Google Analytics) to monitor, analyze, and report on campaign performance, identifying trends and insights.
• Conduct A/B testing and other optimization techniques to improve conversion rates and user experience.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Stay abreast of the latest digital marketing trends, tools, and best practices, and advise on new opportunities.
• Collaborate with internal teams (e.g., creative, web development) to ensure cohesive brand messaging and user experience.

• Bachelor's degree in Marketing, Digital Media, Business, or a related field. Master's degree or relevant certifications are a plus.
• Proven experience as a Digital Marketing Manager or similar role, with a strong track record of developing and executing successful digital campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing principles.
• Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, and marketing automation software.
• Excellent analytical and data interpretation skills.
• Strong project management and organizational abilities.
• Exceptional written and verbal communication skills.
• Creative mindset with the ability to develop innovative marketing ideas.
• Experience in e-commerce marketing is highly desirable.

• Develop, implement, and manage all digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing.
• Manage the company's online presence and brand reputation across all digital platforms.
• Analyze website traffic, campaign performance, and key marketing metrics to identify trends and opportunities for optimization.
• Develop and execute data-driven strategies to improve search engine rankings and organic visibility.
• Plan and manage paid advertising campaigns (PPC) on platforms such as Google Ads and social media.
• Oversee the creation of engaging and compelling content for the company website, blog, and social media channels.
• Develop and implement email marketing strategies to nurture leads and engage existing customers.
• Monitor social media channels, respond to comments and messages, and foster community engagement.
• Collaborate with internal teams (e.g., sales, product development) to ensure marketing efforts are aligned with business objectives.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of proven experience in digital marketing, with a strong understanding of SEO, SEM, social media marketing, and content marketing.
• Demonstrable success in developing and executing successful digital marketing campaigns that drive measurable results.
• Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot, Mailchimp).
• Excellent analytical skills and the ability to interpret data to inform strategic decisions.
• Strong understanding of website management and e-commerce platforms.
• Exceptional written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Experience managing budgets and optimizing ad spend for maximum ROI.
• Ability to work effectively in a hybrid team environment.
• Must be eligible to work in the UK.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• A minimum of 5 years of experience in digital marketing, with a proven track record of successful campaign management.
• Expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising, and email marketing platforms.
• Proficiency with Google Analytics and other web analytics tools.
• Experience with marketing automation software (e.g., HubSpot, Marketo) and CMS platforms (e.g., WordPress).
• Strong understanding of content strategy and creation.
• Excellent analytical skills and data-driven thinking.
• Creative mindset with strong copywriting and editing abilities.
• Experience managing marketing budgets.
• Ability to work effectively in a hybrid work environment.

• Develop and implement comprehensive digital marketing strategies.
• Manage and optimize SEO, SEM, social media, email, and content marketing campaigns.
• Oversee the digital marketing budget and allocate resources effectively.
• Track, analyze, and report on campaign performance using analytics tools.
• Drive website traffic, lead generation, and online sales.
• Manage social media presence and engagement strategies.
• Develop and execute email marketing campaigns.
• Oversee the creation of engaging marketing content.
• Collaborate with sales and product teams to align marketing efforts.
• Stay up-to-date with digital marketing trends and best practices.
• Manage and mentor a digital marketing team.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven experience in digital marketing, with a strong portfolio of successful campaigns.
• Expertise in SEO, SEM, social media marketing, and email marketing.
• Proficiency with Google Analytics, Google Ads, and other digital marketing tools.
• Experience with content management systems and marketing automation platforms.
• Strong analytical, problem-solving, and strategic thinking skills.
• Excellent communication and leadership abilities.
• Creative mindset with a data-driven approach.

Job Title: Marketing Manager - Inbound DMC (Tourism)
Location: Edinburgh / Hybrid
Salary: 45,000 - 50,000 per annum

My client is a dynamic and growing inbound Destination Management Company (DMC) based in the heart of Edinburgh, providing tailor-made travel experiences to international clients. As they continue to expand, they are looking for an experienced and strategic Marketing Manager to join the team. This is an exciting opportunity to shape and lead their marketing initiatives.

The Role:
As the Marketing Manager, you will take the lead in developing, executing, and optimizing the marketing strategy to drive brand awareness, customer engagement, and business growth. Your role will focus on driving inbound leads, creating compelling content across various digital and traditional channels.

Key Responsibilities as a Marketing Manager:

• Develop and implement comprehensive marketing strategies to promote our inbound travel services and grow our brand presence.
• Manage and optimize multi-channel campaigns across social media, email, SEO, PPC, and content marketing platforms.
• Analyze market trends, customer data, and competitive landscape to inform strategic decisions and marketing tactics.
• Manage and grow the Group's social media presence across platforms like LinkedIn, Instagram, and Facebook.
• Collaborate with the sales and operations teams to ensure alignment of marketing strategies with business objectives.
• Utilize data-driven insights to measure campaign effectiveness and make continuous improvements.
• Oversee the management of digital tools, including the website and CRM, ensuring seamless user experience and strong conversion rates.
• Mentor and support the development of junior team members and external agencies.
• Where required, international travel will be in compliance with the company's Business Travel Policy

What We're Looking For:

• Proven experience (3-5 years) in marketing, ideally in the travel, tourism, or hospitality sector.
• A solid understanding of inbound marketing strategies and the use of media platforms (social, content, email, etc.) to drive results.
• Experience with Tourplan or similar DMC software is highly desirable.
• Strategic thinker with excellent analytical skills - you can turn data into actionable insights.
• Strong communication skills and the ability to collaborate effectively with cross-functional teams.
• A proactive, results-driven attitude with the ability to manage multiple projects simultaneously.
• A passion for travel and a deep understanding of Ireland and the UK as destinations.

What We Offer:

• Competitive salary of 45,000 - 50,000 depending on experience.
• Flexible working arrangements (Edinburgh-based with hybrid options).
• A dynamic and supportive team environment.
• Opportunities for professional development and career growth.
• Discretionary company bonus
• A chance to make a real impact within a growing business.

If you're a strategic, results-focused marketer with a passion for the travel industry, we'd love to hear from you! Please click to apply or send your CV to (url removed) or call Nichola on (phone number removed).

Job Title: Marketing Manager - Inbound DMC (Tourism)
Location: Edinburgh / Hybrid
Salary: 45,000 - 50,000 per annum

My client is a dynamic and growing inbound Destination Management Company (DMC) based in the heart of Edinburgh, providing tailor-made travel experiences to international clients. As they continue to expand, they are looking for an experienced and strategic Marketing Manager to join the team. This is an exciting opportunity to shape and lead their marketing initiatives.

The Role:
As the Marketing Manager, you will take the lead in developing, executing, and optimizing the marketing strategy to drive brand awareness, customer engagement, and business growth. Your role will focus on driving inbound leads, creating compelling content across various digital and traditional channels.

Key Responsibilities as a Marketing Manager:

• Develop and implement comprehensive marketing strategies to promote our inbound travel services and grow our brand presence.
• Manage and optimize multi-channel campaigns across social media, email, SEO, PPC, and content marketing platforms.
• Analyze market trends, customer data, and competitive landscape to inform strategic decisions and marketing tactics.
• Manage and grow the Group's social media presence across platforms like LinkedIn, Instagram, and Facebook.
• Collaborate with the sales and operations teams to ensure alignment of marketing strategies with business objectives.
• Utilize data-driven insights to measure campaign effectiveness and make continuous improvements.
• Oversee the management of digital tools, including the website and CRM, ensuring seamless user experience and strong conversion rates.
• Mentor and support the development of junior team members and external agencies.
• Where required, international travel will be in compliance with the company's Business Travel Policy

What We're Looking For:

• Proven experience (3-5 years) in marketing, ideally in the travel, tourism, or hospitality sector.
• A solid understanding of inbound marketing strategies and the use of media platforms (social, content, email, etc.) to drive results.
• Experience with Tourplan or similar DMC software is highly desirable.
• Strategic thinker with excellent analytical skills - you can turn data into actionable insights.
• Strong communication skills and the ability to collaborate effectively with cross-functional teams.
• A proactive, results-driven attitude with the ability to manage multiple projects simultaneously.
• A passion for travel and a deep understanding of Ireland and the UK as destinations.

What We Offer:

• Competitive salary of 45,000 - 50,000 depending on experience.
• Flexible working arrangements (Edinburgh-based with hybrid options).
• A dynamic and supportive team environment.
• Opportunities for professional development and career growth.
• Discretionary company bonus
• A chance to make a real impact within a growing business.

If you're a strategic, results-focused marketer with a passion for the travel industry, we'd love to hear from you! Please click to apply or send your CV to (url removed) or call Nichola on (phone number removed).

• Develop and execute integrated digital marketing strategies aligned with client objectives.
• Manage and optimize paid search (SEM) and social media advertising campaigns.
• Oversee SEO initiatives, including keyword research, content optimization, and link building.
• Lead content marketing efforts, ensuring the creation of compelling and engaging material across various platforms.
• Manage email marketing campaigns, including list segmentation, automation, and performance tracking.
• Analyze campaign performance using analytics tools (e.g., Google Analytics, Adobe Analytics) and provide actionable insights and recommendations.
• Develop and deliver compelling client presentations and reports.
• Mentor and manage a team of digital marketing professionals.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Collaborate with PR and creative teams to ensure cohesive brand messaging.

• Minimum of 5 years of experience in digital marketing, with a focus on strategy and execution.
• Proven experience in managing paid media (PPC/SEM), social media advertising, SEO, and content marketing.
• Strong analytical skills and proficiency with digital analytics platforms.
• Experience with marketing automation tools and CRM systems.
• Excellent written and verbal communication skills, with strong presentation abilities.
• Demonstrated ability to lead and develop a team.
• Experience within the media, PR, or advertising industry is a plus.
• Bachelor's degree in Marketing, Communications, or a related field.

• Developing and implementing integrated digital marketing campaigns across various channels.
• Managing and optimising SEO/SEM strategies to improve search engine rankings and drive organic traffic.
• Overseeing social media strategy and execution to build brand engagement and community.
• Creating and managing compelling content marketing initiatives to attract and retain customers.
• Developing and executing email marketing campaigns to nurture leads and drive conversions.
• Analysing marketing data and metrics to measure campaign performance and identify areas for improvement.
• Managing the digital marketing budget effectively and ensuring a strong ROI.
• Staying current with the latest digital marketing trends, tools, and best practices.
• Collaborating with cross-functional teams, including sales, product development, and design.
• Managing external agencies and vendors as needed.
• Mentoring junior marketing team members and fostering a data-driven marketing culture.