230 Marketing Manager jobs in Edinburgh

• Develop and implement comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
• Manage and optimise all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and display advertising.
• Oversee the creation of engaging and relevant digital content across various platforms.
• Manage the digital marketing budget, ensuring efficient allocation of resources and maximising ROI.
• Analyse campaign performance using analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Collaborate with cross-functional teams, including sales, product development, and design, to ensure integrated marketing efforts.
• Manage and mentor a small team of marketing specialists.
• Stay abreast of the latest digital marketing technologies and best practices.
• Drive continuous improvement in all digital marketing activities.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree or relevant certifications are a plus.
• Minimum of 5-7 years of experience in digital marketing, with at least 2 years in a management or leadership role.
• Demonstrable experience in developing and executing successful SEO, SEM, social media, and content marketing strategies.
• Proficiency in using digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, HubSpot, Mailchimp).
• Strong analytical skills with the ability to interpret data and translate it into strategic decisions.
• Excellent understanding of current digital marketing trends and best practices.
• Exceptional communication, leadership, and project management skills.
• Creative thinking and a passion for innovation in marketing.
• Experience working in a hybrid or remote-first environment is advantageous.

• Develop and implement integrated digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, LinkedIn Ads, etc.) to drive lead generation and brand awareness.
• Oversee the company's social media presence, developing engaging content and fostering community interaction.
• Develop and execute email marketing campaigns, including nurturing sequences and promotional emails.
• Collaborate with the content team to create compelling marketing materials and blog posts.
• Analyze digital marketing performance using tools such as Google Analytics, SEMrush, and social media analytics.
• Identify key trends and insights from data to continuously improve campaign effectiveness.
• Manage the digital marketing budget, ensuring optimal allocation of resources.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Work closely with sales and product teams to align marketing efforts with business objectives.
• Develop and execute A/B tests to optimize landing pages, ad copy, and email subject lines.
• Report on campaign performance and present findings to senior management.

• Develop, implement, and manage innovative digital marketing campaigns across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
• Define key performance indicators (KPIs) for digital marketing efforts and track performance against goals, providing regular reports and analysis to senior management.
• Conduct market research and competitor analysis to identify emerging trends and opportunities.
• Manage the digital marketing budget effectively, optimizing spend for maximum ROI.
• Oversee the creation of engaging and compelling content for website, social media, and email campaigns.
• Implement and optimize SEO strategies to improve organic search rankings and drive website traffic.
• Manage paid advertising campaigns (PPC) on platforms like Google Ads and social media, ensuring efficient lead generation and conversion.
• Develop and execute email marketing strategies to nurture leads and engage existing customers.
• Collaborate with cross-functional teams, including sales, product development, and design, to ensure cohesive brand messaging and campaign execution.
• Stay abreast of the latest digital marketing trends, tools, and best practices, continuously seeking opportunities for innovation and improvement.

• Developing and executing integrated digital marketing campaigns across SEO, SEM, social media, email marketing, content marketing, and display advertising.
• Managing and optimising paid advertising campaigns (Google Ads, social media ads) to maximise ROI.
• Overseeing SEO strategy, including keyword research, on-page optimisation, and link-building initiatives.
• Creating and managing engaging content strategies, including blog posts, social media updates, and website copy.
• Developing and implementing email marketing campaigns, including segmentation, automation, and A/B testing.
• Analysing campaign performance using web analytics tools (e.g., Google Analytics) and providing regular reports with actionable insights.
• Staying up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborating with internal teams (creative, web development, account management) to ensure cohesive campaign execution.
• Managing digital marketing budgets effectively.
• Identifying new opportunities for growth and innovation in digital marketing.
• Mentoring junior members of the digital marketing team.

Marketing Manager

Edinburgh(West)

Up to £40,000 + Company Car

Our client is on the lookout for a driven Marketing Manager to join their award-winning, UK-wide team. Youll become part of a well-established marketing function of 10+ talented marketers and creatives, as this market-leading business continues to expand its presence and drive growth.

This is a role for someone whos eager to get stuck in, a.

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• Develop and implement comprehensive digital marketing strategies across various platforms, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Oversee the creation of engaging and relevant content for our website, blog, and social media channels.
• Lead SEO initiatives to improve organic search rankings and drive website traffic.
• Manage social media presence and community engagement.
• Develop and execute email marketing campaigns for lead nurturing and customer retention.
• Analyse campaign performance using analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams, including sales, product, and design, to align marketing efforts with business objectives.
• Manage marketing budgets effectively to ensure optimal allocation of resources.
• Mentor and guide junior marketing team members.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong emphasis on strategy development and campaign management.
• Proven success in managing SEO, SEM, social media, email marketing, and content marketing initiatives.
• Proficiency in Google Analytics, Google Ads, and other relevant marketing analytics and automation platforms.
• Excellent understanding of current digital marketing trends and best practices.
• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Exceptional written and verbal communication skills.
• Experience managing budgets and reporting on campaign performance.
• Ability to work independently and collaboratively in a remote team environment.
• Demonstrated leadership skills and experience managing or mentoring others.

• Develop and implement a comprehensive digital marketing strategy aligned with the company's overall business objectives.
• Manage and oversee all digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and display advertising.
• Create compelling content and campaigns across multiple platforms to drive audience engagement and brand loyalty.
• Conduct market research and competitive analysis to identify new opportunities and trends.
• Monitor, analyse, and report on the performance of all digital marketing campaigns using tools such as Google Analytics, social media analytics, and CRM data.
• Optimise campaigns for conversion rates, ROI, and other key performance indicators.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Collaborate with internal teams, including creative, content, sales, and product development, to ensure cohesive brand messaging and campaign execution.
• Stay up-to-date with the latest digital marketing technologies, tools, and best practices.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing environment.
• Manage relationships with external agencies and vendors as required.
• Develop and implement A/B testing strategies to continuously improve campaign effectiveness.

• Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree or relevant professional certifications are a plus.
• Minimum of 6 years of experience in digital marketing, with a proven track record of developing and executing successful online campaigns.
• Demonstrated expertise in SEO, SEM (Google Ads, Bing Ads), social media marketing, email marketing automation, and content strategy.
• Proficiency with digital marketing tools such as Google Analytics, SEMrush, Hootsuite, Mailchimp, HubSpot, or similar platforms.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent leadership, project management, and communication skills.
• Experience managing budgets and reporting on campaign performance to senior stakeholders.
• Creative thinking and a passion for innovation in digital marketing.
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Prior experience in the media or PR industry is advantageous.