198 Marketing Strategies jobs in London
Senior Digital Marketing Strategist - Global Campaigns
Posted 3 days ago
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Job Description
Your role will involve defining target audiences, crafting compelling campaign narratives, and optimising digital touchpoints to maximise conversion rates. You will work closely with global marketing teams, creative agencies, and data analysts to ensure cohesive and effective campaign execution. A strong analytical mindset is essential; you will be expected to monitor campaign performance, interpret complex data, and translate insights into actionable strategies for continuous improvement. This position requires exceptional strategic thinking, creativity, and the ability to manage multiple complex projects in a fast-paced, remote environment. You will stay ahead of digital marketing trends, experiment with new technologies and platforms, and champion innovative approaches to reach and engage our global customer base. Leadership and mentorship of junior marketing professionals, as well as strong stakeholder management, will be key components of your success. We are looking for a visionary who can elevate our digital footprint and deliver measurable results.
Key Responsibilities:
- Develop and implement overarching digital marketing strategies aligned with business objectives.
- Oversee and optimise all digital marketing channels, including SEO, SEM, social media, email, and content marketing.
- Define key performance indicators (KPIs) and track campaign performance using analytics tools (e.g., Google Analytics, Adobe Analytics).
- Conduct market research, competitor analysis, and customer segmentation.
- Create and manage integrated digital campaigns, ensuring consistent brand messaging.
- Identify and evaluate emerging digital marketing trends and technologies.
- Collaborate with content creators, designers, and web developers to produce engaging assets.
- Manage digital advertising budgets and optimise ad spend for maximum ROI.
- Provide insights and recommendations for website optimisation and user experience improvements.
- Mentor junior marketing team members and foster a data-driven marketing culture.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 7 years of experience in digital marketing strategy and execution, preferably in a global context.
- Proven track record of developing and managing successful multi-channel digital marketing campaigns.
- Expertise in SEO, SEM, PPC, social media marketing, content strategy, and email marketing.
- Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Strong analytical skills and experience with web analytics tools.
- Excellent written and verbal communication skills, with the ability to articulate complex strategies.
- Demonstrated ability to lead and manage projects in a remote, collaborative environment.
- Creativity and a passion for digital innovation.
Lead Digital Marketing Strategist - Experiential Campaigns
Posted 10 days ago
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Job Description
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies for experiential campaigns.
- Lead the planning and execution of online advertising, social media, content, and email marketing efforts.
- Integrate digital marketing initiatives with live events and immersive experiences.
- Analyze campaign performance data, identify insights, and optimize strategies.
- Manage the digital marketing budget and ensure effective resource allocation.
- Collaborate with creative, programming, and production teams.
- Oversee SEO/SEM efforts to improve online visibility.
- Stay updated on digital marketing trends and emerging technologies.
- Mentor and guide junior marketing team members.
- Prepare regular performance reports for senior management.
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 6 years of experience in digital marketing, with a focus on campaign strategy and execution.
- Proven track record of developing and launching successful integrated marketing campaigns.
- Strong understanding of the arts and entertainment industry.
- Expertise in social media marketing, content strategy, SEO/SEM, and email marketing.
- Proficiency with analytics tools (e.g., Google Analytics) and marketing automation platforms.
- Excellent leadership, communication, and project management skills.
- Experience in a hybrid work environment.
Senior Digital Marketing Manager - Performance Campaigns
Posted 16 days ago
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Job Description
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies.
- Manage and optimise paid search (PPC), paid social, and display advertising campaigns.
- Oversee SEO strategy and implementation.
- Manage affiliate marketing programs.
- Analyse campaign performance data and provide actionable insights.
- Conduct A/B testing on various campaign elements.
- Collaborate with internal teams to ensure integrated marketing efforts.
- Manage digital marketing budgets effectively.
- Stay updated on the latest digital marketing trends and technologies.
- Report on campaign performance to senior management.
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a focus on performance marketing.
- Proven experience managing substantial digital advertising budgets.
- Expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other major platforms.
- Strong analytical skills with proficiency in Google Analytics, Adobe Analytics, or similar tools.
- Experience with SEO tools and strategies.
- Excellent understanding of marketing automation and CRM systems.
- Strong leadership and project management skills.
- Exceptional written and verbal communication abilities.
Senior Digital Marketing Manager - Performance Campaigns
Posted 19 days ago
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Job Description
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies focused on performance and ROI.
- Manage and optimize paid search (Google Ads, Bing Ads) campaigns to drive lead generation and sales.
- Oversee paid social media advertising campaigns (Facebook, Instagram, LinkedIn, etc.) to increase brand awareness and conversions.
- Implement and manage display advertising and programmatic buying campaigns.
- Develop and manage affiliate marketing programs.
- Analyze campaign performance data, identify trends, and provide actionable insights for improvement.
- Conduct A/B testing on ad creatives, landing pages, and campaign settings to maximize effectiveness.
- Manage digital marketing budgets, ensuring optimal allocation of resources.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with content and creative teams to develop compelling ad copy and visuals.
- Report on campaign performance to senior management on a regular basis.
Qualifications:
- Proven experience as a Digital Marketing Manager or similar role, with a strong focus on performance marketing.
- Demonstrable success in managing and optimizing PPC, social media advertising, and display campaigns.
- Expertise in using digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Proficiency with campaign management platforms (e.g., Google Ads, Facebook Ads Manager).
- Strong understanding of SEO principles and best practices.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Superb communication and collaboration skills, suitable for a remote team.
- Experience with marketing automation tools and CRM systems is a plus.
- Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
- A proactive and data-driven approach to marketing.
Senior Digital Marketing Strategist - Global Campaigns
Posted 19 days ago
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Job Description
Head of Digital Marketing & Brand Strategy
Posted 1 day ago
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Job Description
The ideal candidate will have a proven track record of building and scaling successful digital marketing functions within dynamic organisations. You will lead a talented team of digital marketers, fostering a culture of creativity, data-driven decision-making, and continuous optimisation. Strategic thinking, a deep understanding of consumer behaviour in the digital space, and expertise in translating brand vision into impactful marketing campaigns are essential. You will work closely with product, sales, and creative teams to ensure brand consistency and maximise marketing ROI. Key responsibilities include managing the digital marketing budget, identifying new growth opportunities, and staying ahead of evolving digital trends and technologies. You will also be responsible for reporting on key performance indicators (KPIs) to senior leadership.
Responsibilities:
- Develop and implement overarching digital marketing and brand strategy.
- Oversee all digital marketing channels, including SEO, SEM, social media, content, and email marketing.
- Lead and mentor a remote digital marketing team.
- Drive brand awareness, engagement, and customer acquisition through innovative campaigns.
- Manage the digital marketing budget and allocate resources effectively.
- Analyse campaign performance and provide actionable insights for optimisation.
- Conduct market research and competitor analysis to identify opportunities and threats.
- Ensure brand consistency across all digital touchpoints.
- Collaborate with cross-functional teams to align marketing efforts with business objectives.
- Stay abreast of emerging digital marketing trends, technologies, and best practices.
- Report on key performance metrics and ROI to senior management.
- Foster a culture of data-driven decision-making and continuous improvement.
Qualifications:
- Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.
- Minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
- Proven success in developing and executing comprehensive digital marketing strategies.
- Deep understanding of SEO, SEM, social media platforms, content marketing, and email automation.
- Experience with marketing automation tools and CRM systems.
- Strong analytical skills and proficiency in web analytics platforms (e.g., Google Analytics).
- Excellent leadership, communication, and interpersonal skills.
- Experience managing budgets and reporting on KPIs.
- Ability to thrive in a fast-paced, remote-first environment.
- Demonstrated ability to build and nurture a strong brand identity online.
Head of Remote Brand Strategy & Digital Marketing
Posted 15 days ago
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Job Description
Key Responsibilities:
- Develop and implement overarching brand strategies that align with company objectives and resonate with target audiences.
- Oversee the creation and execution of integrated digital marketing campaigns across various channels, including social media, SEO/SEM, content marketing, email marketing, and paid advertising.
- Drive brand positioning, messaging, and visual identity to ensure consistency and impact across all platforms.
- Conduct market research and consumer analysis to identify emerging trends, competitive threats, and growth opportunities.
- Manage the marketing budget effectively, optimizing spend for maximum ROI.
- Lead, mentor, and develop a high-performing remote marketing team.
- Collaborate with product development, sales, and customer service teams to ensure cohesive brand experience.
- Define key performance indicators (KPIs) and track campaign performance, providing regular reports and actionable insights to senior management.
- Foster a data-driven marketing culture, utilizing analytics to inform strategy and decision-making.
- Stay abreast of the latest digital marketing tools, technologies, and best practices.
- Master's degree in Marketing, Business Administration, or a related field.
- 10+ years of progressive experience in brand management and digital marketing, preferably within the FMCG industry.
- Proven track record of developing and executing successful brand strategies and multi-channel marketing campaigns.
- Extensive experience with digital marketing platforms, analytics tools (e.g., Google Analytics, Adobe Analytics), and marketing automation software.
- Strong understanding of consumer behaviour and market dynamics in the FMCG sector.
- Exceptional leadership, strategic thinking, and analytical skills.
- Outstanding communication, presentation, and interpersonal abilities.
- Experience managing remote teams and fostering collaboration in a virtual environment.
- Creative flair and a passion for building strong brands.
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Head of Brand Strategy
Posted 10 days ago
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Job Description
Senior Event Marketing Manager - Global Campaigns
Posted 8 days ago
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Job Description
Key Responsibilities:
- Develop and implement a comprehensive global event marketing strategy aligned with brand objectives and lead generation targets.
- Oversee the entire event lifecycle, from initial concept and budget management to on-site execution (for in-person events) and post-event analysis.
- Manage relationships with external event vendors, agencies, and suppliers.
- Create compelling event concepts, themes, and promotional materials.
- Coordinate all logistical aspects of events, including venue selection, speaker management, and AV requirements.
- Develop and execute integrated marketing campaigns to drive event registration and attendance.
- Measure and report on the effectiveness of events against key performance indicators (KPIs), including lead generation, ROI, and brand awareness.
- Collaborate with sales, marketing, and product teams to ensure event objectives are met.
- Manage event budgets efficiently and effectively, ensuring projects are delivered within financial parameters.
- Stay abreast of industry trends and best practices in event marketing and experiential marketing.
This position is based in London, England, UK , but offers the distinct advantage of being a fully remote role. The ideal candidate will have extensive experience in event marketing, with a proven track record of successfully managing large-scale international events. A strong understanding of both physical and virtual event formats is required. Excellent project management, negotiation, and communication skills are essential. You should be a strategic thinker with a creative flair and the ability to manage multiple projects simultaneously in a fast-paced environment. Proficiency with event management software and marketing automation platforms is a plus. If you are a seasoned event professional looking for a challenging and rewarding remote opportunity to drive global brand engagement, we encourage you to apply.
Senior Sports Marketing Manager - Global Campaigns
Posted 9 days ago
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Job Description
Key Responsibilities:
- Develop and implement comprehensive global sports marketing strategies aligned with brand objectives.
- Identify and cultivate strategic partnerships with athletes, teams, leagues, and relevant sports organizations.
- Create and manage integrated marketing campaigns across various channels, including digital, social media, events, and traditional media.
- Oversee the development of compelling marketing content and assets tailored for diverse international markets.
- Manage marketing budgets effectively, ensuring optimal return on investment.
- Analyze campaign performance metrics and provide insights to drive continuous improvement.
- Stay abreast of emerging trends in sports marketing, consumer behavior, and digital engagement.
- Collaborate with internal teams, including product development, sales, and communications, to ensure cohesive brand messaging.
- Manage external agencies and vendors to execute marketing initiatives.
- Organize and coordinate participation in key sporting events and activations.
- Ensure brand consistency and adherence to brand guidelines across all marketing efforts.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Sports Management, or a related field. A Master's degree is a plus.
- A minimum of 7 years of progressive experience in sports marketing, with a proven track record of developing and executing successful global campaigns.
- Demonstrated experience in identifying and managing sports sponsorships and partnerships.
- Strong understanding of digital marketing strategies, including social media, SEO/SEM, and content marketing.
- Excellent project management skills, with the ability to manage multiple complex projects simultaneously.
- Exceptional communication, presentation, and negotiation skills.
- Proven ability to work effectively in a remote, collaborative environment and manage international stakeholders.
- Strategic thinker with strong analytical and problem-solving abilities.
- Passion for sports and a deep understanding of the global sports landscape and fan engagement.
- Proficiency in marketing analytics tools and CRM systems.
This fully remote role provides an exceptional opportunity to shape global sports marketing initiatives from anywhere.