Senior Digital Marketing Strategist - Global Campaigns

SW1A 0AA London, London £70000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client is a leading innovator in the consumer goods sector, recognised for its dynamic brand presence and cutting-edge marketing initiatives. We are seeking a highly strategic and data-driven Senior Digital Marketing Strategist to lead our global online presence. This is a fully remote position, perfect for an experienced marketer looking for autonomy and the ability to make a significant impact from anywhere in the UK. You will be responsible for developing and executing comprehensive digital marketing strategies across multiple channels to drive brand awareness, customer engagement, and lead generation. The ideal candidate will have a deep understanding of SEO, SEM, content marketing, social media, email marketing, and performance analytics.

Your role will involve defining target audiences, crafting compelling campaign narratives, and optimising digital touchpoints to maximise conversion rates. You will work closely with global marketing teams, creative agencies, and data analysts to ensure cohesive and effective campaign execution. A strong analytical mindset is essential; you will be expected to monitor campaign performance, interpret complex data, and translate insights into actionable strategies for continuous improvement. This position requires exceptional strategic thinking, creativity, and the ability to manage multiple complex projects in a fast-paced, remote environment. You will stay ahead of digital marketing trends, experiment with new technologies and platforms, and champion innovative approaches to reach and engage our global customer base. Leadership and mentorship of junior marketing professionals, as well as strong stakeholder management, will be key components of your success. We are looking for a visionary who can elevate our digital footprint and deliver measurable results.

Key Responsibilities:
  • Develop and implement overarching digital marketing strategies aligned with business objectives.
  • Oversee and optimise all digital marketing channels, including SEO, SEM, social media, email, and content marketing.
  • Define key performance indicators (KPIs) and track campaign performance using analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Conduct market research, competitor analysis, and customer segmentation.
  • Create and manage integrated digital campaigns, ensuring consistent brand messaging.
  • Identify and evaluate emerging digital marketing trends and technologies.
  • Collaborate with content creators, designers, and web developers to produce engaging assets.
  • Manage digital advertising budgets and optimise ad spend for maximum ROI.
  • Provide insights and recommendations for website optimisation and user experience improvements.
  • Mentor junior marketing team members and foster a data-driven marketing culture.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 7 years of experience in digital marketing strategy and execution, preferably in a global context.
  • Proven track record of developing and managing successful multi-channel digital marketing campaigns.
  • Expertise in SEO, SEM, PPC, social media marketing, content strategy, and email marketing.
  • Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
  • Strong analytical skills and experience with web analytics tools.
  • Excellent written and verbal communication skills, with the ability to articulate complex strategies.
  • Demonstrated ability to lead and manage projects in a remote, collaborative environment.
  • Creativity and a passion for digital innovation.
This fully remote role, supporting initiatives relevant to London, England, UK , offers a unique opportunity to shape global digital brand presence.
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Lead Digital Marketing Strategist - Experiential Campaigns

WC2E 9RA London, London £60000 Annually WhatJobs

Posted 10 days ago

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full-time
Our client, a dynamic and innovative arts and entertainment organization based in London, England, UK , is seeking a creative and results-oriented Lead Digital Marketing Strategist to spearhead their experiential campaign initiatives. This role is perfect for a visionary marketer who excels at blending digital channels with immersive real-world experiences to create memorable brand engagements. You will be responsible for conceptualizing, developing, and executing cutting-edge digital marketing strategies that drive audience engagement, ticket sales, and brand awareness for our diverse range of artistic and entertainment offerings. This includes leading the strategy for online advertising, social media marketing, content creation, email marketing, and SEO/SEM campaigns, with a specific focus on integrating these with live events, exhibitions, and interactive installations. You will work closely with creative, programming, and event production teams to ensure a cohesive and impactful marketing approach. A key aspect of this role will be leveraging data analytics to track campaign performance, identify trends, and optimize strategies for maximum ROI. Experience in A/B testing, audience segmentation, and conversion rate optimization is crucial. You will manage the digital marketing budget, ensuring efficient allocation of resources across various platforms and initiatives. This hybrid role requires active participation in office-based strategic planning and team collaboration, alongside the flexibility to work remotely. You will stay ahead of emerging digital marketing trends and technologies, constantly seeking innovative ways to connect with audiences and enhance their experience with our brand. Excellent leadership, communication, and project management skills are essential to guide the marketing team and collaborate effectively with internal and external stakeholders. The ideal candidate will possess a deep understanding of the arts and entertainment landscape and a passion for creating unique, engaging experiences.

Key Responsibilities:
  • Develop and implement comprehensive digital marketing strategies for experiential campaigns.
  • Lead the planning and execution of online advertising, social media, content, and email marketing efforts.
  • Integrate digital marketing initiatives with live events and immersive experiences.
  • Analyze campaign performance data, identify insights, and optimize strategies.
  • Manage the digital marketing budget and ensure effective resource allocation.
  • Collaborate with creative, programming, and production teams.
  • Oversee SEO/SEM efforts to improve online visibility.
  • Stay updated on digital marketing trends and emerging technologies.
  • Mentor and guide junior marketing team members.
  • Prepare regular performance reports for senior management.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum of 6 years of experience in digital marketing, with a focus on campaign strategy and execution.
  • Proven track record of developing and launching successful integrated marketing campaigns.
  • Strong understanding of the arts and entertainment industry.
  • Expertise in social media marketing, content strategy, SEO/SEM, and email marketing.
  • Proficiency with analytics tools (e.g., Google Analytics) and marketing automation platforms.
  • Excellent leadership, communication, and project management skills.
  • Experience in a hybrid work environment.
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Senior Digital Marketing Manager - Performance Campaigns

SW1A 0AA London, London £60000 Annually WhatJobs

Posted 16 days ago

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full-time
Our client is seeking a dynamic and results-driven Senior Digital Marketing Manager to lead their performance marketing strategies from their **London, England, UK** office, with a hybrid working arrangement. This pivotal role involves developing, executing, and optimising integrated digital marketing campaigns across various channels to drive customer acquisition, engagement, and revenue growth. You will be responsible for managing significant advertising budgets, overseeing paid search (PPC), paid social, display advertising, affiliate marketing, and SEO initiatives. Your expertise will be crucial in defining target audiences, crafting compelling messaging, and ensuring consistent brand voice across all digital platforms. You will continuously monitor campaign performance, analyse key metrics (ROI, CPA, LTV, etc.), and leverage data insights to optimise campaigns for maximum impact. This includes A/B testing ad copy, landing pages, and targeting strategies, as well as identifying new growth opportunities. Collaboration is key; you will work closely with content creators, web development teams, sales, and product teams to ensure cohesive marketing efforts and seamless customer journeys. Developing and presenting regular performance reports to senior leadership, highlighting key trends, insights, and strategic recommendations, will be a core part of your role. The ideal candidate will possess a deep understanding of the digital marketing landscape, a proven track record of managing successful performance marketing campaigns, and expertise in analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms. Strong analytical skills, strategic thinking, and exceptional leadership qualities are essential to guide the digital marketing function. This role requires a strategic thinker who can blend creative campaign ideas with data-driven execution to achieve ambitious marketing objectives.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies.
  • Manage and optimise paid search (PPC), paid social, and display advertising campaigns.
  • Oversee SEO strategy and implementation.
  • Manage affiliate marketing programs.
  • Analyse campaign performance data and provide actionable insights.
  • Conduct A/B testing on various campaign elements.
  • Collaborate with internal teams to ensure integrated marketing efforts.
  • Manage digital marketing budgets effectively.
  • Stay updated on the latest digital marketing trends and technologies.
  • Report on campaign performance to senior management.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a focus on performance marketing.
  • Proven experience managing substantial digital advertising budgets.
  • Expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other major platforms.
  • Strong analytical skills with proficiency in Google Analytics, Adobe Analytics, or similar tools.
  • Experience with SEO tools and strategies.
  • Excellent understanding of marketing automation and CRM systems.
  • Strong leadership and project management skills.
  • Exceptional written and verbal communication abilities.
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Senior Digital Marketing Manager - Performance Campaigns

WC2B 4AA London, London £60000 Annually WhatJobs

Posted 19 days ago

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full-time
Our client is a dynamic and growing e-commerce company that is seeking a highly strategic and results-oriented Senior Digital Marketing Manager to lead their performance marketing efforts. This role is fully remote, offering the flexibility to manage campaigns and strategies from anywhere. You will be responsible for developing, implementing, and optimizing data-driven digital marketing campaigns across various channels, including paid search (PPC), social media advertising, display advertising, and affiliate marketing. The goal is to drive qualified traffic, generate leads, and maximize customer acquisition and retention while achieving defined ROI targets. The ideal candidate will have a deep understanding of digital marketing analytics, campaign management platforms, and A/B testing methodologies. You will work closely with the marketing, sales, and product teams to ensure alignment and achieve business objectives. This is an exciting opportunity to make a significant impact on the company's growth trajectory and shape its digital marketing future from a remote work environment.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies focused on performance and ROI.
  • Manage and optimize paid search (Google Ads, Bing Ads) campaigns to drive lead generation and sales.
  • Oversee paid social media advertising campaigns (Facebook, Instagram, LinkedIn, etc.) to increase brand awareness and conversions.
  • Implement and manage display advertising and programmatic buying campaigns.
  • Develop and manage affiliate marketing programs.
  • Analyze campaign performance data, identify trends, and provide actionable insights for improvement.
  • Conduct A/B testing on ad creatives, landing pages, and campaign settings to maximize effectiveness.
  • Manage digital marketing budgets, ensuring optimal allocation of resources.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Collaborate with content and creative teams to develop compelling ad copy and visuals.
  • Report on campaign performance to senior management on a regular basis.

Qualifications:
  • Proven experience as a Digital Marketing Manager or similar role, with a strong focus on performance marketing.
  • Demonstrable success in managing and optimizing PPC, social media advertising, and display campaigns.
  • Expertise in using digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Proficiency with campaign management platforms (e.g., Google Ads, Facebook Ads Manager).
  • Strong understanding of SEO principles and best practices.
  • Excellent analytical, problem-solving, and strategic thinking skills.
  • Superb communication and collaboration skills, suitable for a remote team.
  • Experience with marketing automation tools and CRM systems is a plus.
  • Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
  • A proactive and data-driven approach to marketing.
If you are a performance-driven marketing leader looking for a challenging and rewarding remote role, this is an excellent opportunity. Join our client's innovative team and drive marketing success from your home office, conceptually based in London, England, UK .
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Senior Digital Marketing Strategist - Global Campaigns

EC4M 7WA London, London £70000 Annually WhatJobs

Posted 19 days ago

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Job Description

full-time
Our client is a globally recognized brand seeking a highly strategic and innovative Senior Digital Marketing Strategist to lead their international marketing efforts. This is a fully remote position, offering the opportunity to shape and execute digital marketing strategies for a diverse range of global markets. You will be responsible for developing and implementing comprehensive digital marketing plans designed to increase brand awareness, drive lead generation, and achieve ambitious business objectives across different regions. Your expertise will span across SEO, SEM, content marketing, social media marketing, email marketing, and programmatic advertising. Key responsibilities include conducting market research to identify opportunities and challenges in various territories, defining target audiences, and crafting tailored marketing messages. You will oversee the execution of campaigns, manage marketing budgets, and continuously analyze performance data to optimize strategies and maximize ROI. Collaboration with regional marketing teams, creative agencies, and internal stakeholders is essential to ensure cohesive and impactful global campaigns. The ideal candidate will possess a Master's degree in Marketing, Business Administration, or a related field, with a minimum of 7 years of experience in digital marketing, with a significant portion focused on international or global campaign management. Proven experience in developing and executing successful digital marketing strategies across multiple platforms and markets is essential. Deep understanding of SEO, SEM, social media analytics, CRM systems, and marketing automation tools is required. Exceptional analytical skills, strategic thinking, and the ability to translate complex data into actionable insights are crucial. Excellent communication, negotiation, and cross-cultural collaboration skills are necessary for this remote leadership role. This is an exceptional opportunity to drive the global digital presence of a leading brand from anywhere.
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Head of Digital Marketing & Brand Strategy

SW1A 0AA London, London £80000 Annually WhatJobs

Posted 1 day ago

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full-time
Our client, a fast-paced and innovative consumer brand, is seeking a visionary Head of Digital Marketing & Brand Strategy to lead their online presence and brand development initiatives. This is a fully remote position, allowing you to shape our digital future from anywhere. You will be responsible for developing and executing comprehensive digital marketing strategies that enhance brand awareness, drive customer engagement, and achieve ambitious growth targets. Your remit will encompass SEO, SEM, social media marketing, content strategy, email marketing, and performance analytics.

The ideal candidate will have a proven track record of building and scaling successful digital marketing functions within dynamic organisations. You will lead a talented team of digital marketers, fostering a culture of creativity, data-driven decision-making, and continuous optimisation. Strategic thinking, a deep understanding of consumer behaviour in the digital space, and expertise in translating brand vision into impactful marketing campaigns are essential. You will work closely with product, sales, and creative teams to ensure brand consistency and maximise marketing ROI. Key responsibilities include managing the digital marketing budget, identifying new growth opportunities, and staying ahead of evolving digital trends and technologies. You will also be responsible for reporting on key performance indicators (KPIs) to senior leadership.

Responsibilities:
  • Develop and implement overarching digital marketing and brand strategy.
  • Oversee all digital marketing channels, including SEO, SEM, social media, content, and email marketing.
  • Lead and mentor a remote digital marketing team.
  • Drive brand awareness, engagement, and customer acquisition through innovative campaigns.
  • Manage the digital marketing budget and allocate resources effectively.
  • Analyse campaign performance and provide actionable insights for optimisation.
  • Conduct market research and competitor analysis to identify opportunities and threats.
  • Ensure brand consistency across all digital touchpoints.
  • Collaborate with cross-functional teams to align marketing efforts with business objectives.
  • Stay abreast of emerging digital marketing trends, technologies, and best practices.
  • Report on key performance metrics and ROI to senior management.
  • Foster a culture of data-driven decision-making and continuous improvement.

Qualifications:
  • Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.
  • Minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
  • Proven success in developing and executing comprehensive digital marketing strategies.
  • Deep understanding of SEO, SEM, social media platforms, content marketing, and email automation.
  • Experience with marketing automation tools and CRM systems.
  • Strong analytical skills and proficiency in web analytics platforms (e.g., Google Analytics).
  • Excellent leadership, communication, and interpersonal skills.
  • Experience managing budgets and reporting on KPIs.
  • Ability to thrive in a fast-paced, remote-first environment.
  • Demonstrated ability to build and nurture a strong brand identity online.
This is an exciting opportunity to lead digital marketing efforts for a prominent brand in a completely remote capacity.
This advertiser has chosen not to accept applicants from your region.

Head of Remote Brand Strategy & Digital Marketing

SW1A 0AA London, London £85000 Annually WhatJobs

Posted 15 days ago

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full-time
Our client, a rapidly growing force in the FMCG sector, is seeking an innovative and results-oriented Head of Remote Brand Strategy & Digital Marketing. This is a fully remote position, enabling you to lead brand initiatives and digital campaigns from anywhere. You will be responsible for developing and executing comprehensive brand strategies that drive consumer engagement, market share, and revenue growth across our diverse product portfolio. This role demands a deep understanding of brand management, digital marketing channels, consumer insights, and data analytics. You will lead a remote team of marketing professionals, fostering collaboration and ensuring the consistent delivery of compelling brand narratives across all touchpoints.

Key Responsibilities:
  • Develop and implement overarching brand strategies that align with company objectives and resonate with target audiences.
  • Oversee the creation and execution of integrated digital marketing campaigns across various channels, including social media, SEO/SEM, content marketing, email marketing, and paid advertising.
  • Drive brand positioning, messaging, and visual identity to ensure consistency and impact across all platforms.
  • Conduct market research and consumer analysis to identify emerging trends, competitive threats, and growth opportunities.
  • Manage the marketing budget effectively, optimizing spend for maximum ROI.
  • Lead, mentor, and develop a high-performing remote marketing team.
  • Collaborate with product development, sales, and customer service teams to ensure cohesive brand experience.
  • Define key performance indicators (KPIs) and track campaign performance, providing regular reports and actionable insights to senior management.
  • Foster a data-driven marketing culture, utilizing analytics to inform strategy and decision-making.
  • Stay abreast of the latest digital marketing tools, technologies, and best practices.
Qualifications:
  • Master's degree in Marketing, Business Administration, or a related field.
  • 10+ years of progressive experience in brand management and digital marketing, preferably within the FMCG industry.
  • Proven track record of developing and executing successful brand strategies and multi-channel marketing campaigns.
  • Extensive experience with digital marketing platforms, analytics tools (e.g., Google Analytics, Adobe Analytics), and marketing automation software.
  • Strong understanding of consumer behaviour and market dynamics in the FMCG sector.
  • Exceptional leadership, strategic thinking, and analytical skills.
  • Outstanding communication, presentation, and interpersonal abilities.
  • Experience managing remote teams and fostering collaboration in a virtual environment.
  • Creative flair and a passion for building strong brands.
This remote leadership role is an exceptional opportunity to shape the future of leading consumer brands.
This advertiser has chosen not to accept applicants from your region.
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Head of Brand Strategy

SW1A 0AA London, London £90000 Annually WhatJobs

Posted 10 days ago

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full-time
Our client, a prominent FMCG company, is seeking a visionary and strategic Head of Brand Strategy to lead brand development and market positioning initiatives from their central London office. This senior leadership role is responsible for crafting and executing comprehensive brand strategies that drive consumer engagement, market share, and long-term brand equity. You will oversee all aspects of brand management, including brand identity development, marketing communications, product positioning, and consumer insights. Key responsibilities include conducting in-depth market and competitive analysis, identifying growth opportunities, and developing innovative brand campaigns. The Head of Brand Strategy will work closely with marketing, sales, R&D, and product development teams to ensure a cohesive and compelling brand narrative across all touchpoints. The ideal candidate will possess a strong background in brand management within the FMCG sector, with a proven track record of successfully launching and growing iconic brands. Exceptional strategic thinking, analytical skills, and creative vision are essential. You must be adept at translating consumer insights into actionable brand strategies and possess excellent leadership, communication, and stakeholder management skills. Proficiency in market research tools and a deep understanding of marketing principles are required. This is an exciting opportunity to shape the future of influential brands in a dynamic industry. We are looking for a passionate and results-oriented leader who can inspire teams and drive brand success. The London office provides a collaborative environment where innovation and strategic thinking are encouraged. Your expertise will be critical in navigating competitive markets and ensuring our brands resonate powerfully with target audiences. You will be responsible for fostering a strong brand culture throughout the organisation and championing consumer-centricity in all strategic decisions. The ability to manage complex brand portfolios and to adapt strategies to evolving market trends will be key to your effectiveness. Join us to leave your indelible mark on the brands consumers love.
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Senior Event Marketing Manager - Global Campaigns

SW1A 0AA London, London £65000 Annually WhatJobs

Posted 8 days ago

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full-time
We are seeking an accomplished Senior Event Marketing Manager to lead our global event strategy and execution. This is a pivotal, fully remote role, perfect for an experienced marketer who thrives on creating impactful and memorable experiences for our audience. You will be responsible for conceptualizing, planning, and executing a diverse range of events, including trade shows, conferences, webinars, and exclusive client gatherings, all designed to enhance brand visibility, generate leads, and foster strong customer relationships. As a remote-first team member, you will leverage virtual collaboration tools to manage projects and engage with stakeholders worldwide.

Key Responsibilities:
  • Develop and implement a comprehensive global event marketing strategy aligned with brand objectives and lead generation targets.
  • Oversee the entire event lifecycle, from initial concept and budget management to on-site execution (for in-person events) and post-event analysis.
  • Manage relationships with external event vendors, agencies, and suppliers.
  • Create compelling event concepts, themes, and promotional materials.
  • Coordinate all logistical aspects of events, including venue selection, speaker management, and AV requirements.
  • Develop and execute integrated marketing campaigns to drive event registration and attendance.
  • Measure and report on the effectiveness of events against key performance indicators (KPIs), including lead generation, ROI, and brand awareness.
  • Collaborate with sales, marketing, and product teams to ensure event objectives are met.
  • Manage event budgets efficiently and effectively, ensuring projects are delivered within financial parameters.
  • Stay abreast of industry trends and best practices in event marketing and experiential marketing.

This position is based in London, England, UK , but offers the distinct advantage of being a fully remote role. The ideal candidate will have extensive experience in event marketing, with a proven track record of successfully managing large-scale international events. A strong understanding of both physical and virtual event formats is required. Excellent project management, negotiation, and communication skills are essential. You should be a strategic thinker with a creative flair and the ability to manage multiple projects simultaneously in a fast-paced environment. Proficiency with event management software and marketing automation platforms is a plus. If you are a seasoned event professional looking for a challenging and rewarding remote opportunity to drive global brand engagement, we encourage you to apply.
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Senior Sports Marketing Manager - Global Campaigns

SW1A 0AA London, London £60000 Annually WhatJobs

Posted 9 days ago

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full-time
Our client is seeking a dynamic and innovative Senior Sports Marketing Manager to lead global campaign strategies for their exciting portfolio. This is a fully remote position, offering the ultimate flexibility for a seasoned marketing professional passionate about the world of sports. You will be instrumental in developing and executing impactful marketing initiatives that enhance brand visibility, engage target audiences, and drive business objectives across international markets. Your creative vision, strategic planning skills, and deep understanding of the sports landscape will be key to success.

Key Responsibilities:
  • Develop and implement comprehensive global sports marketing strategies aligned with brand objectives.
  • Identify and cultivate strategic partnerships with athletes, teams, leagues, and relevant sports organizations.
  • Create and manage integrated marketing campaigns across various channels, including digital, social media, events, and traditional media.
  • Oversee the development of compelling marketing content and assets tailored for diverse international markets.
  • Manage marketing budgets effectively, ensuring optimal return on investment.
  • Analyze campaign performance metrics and provide insights to drive continuous improvement.
  • Stay abreast of emerging trends in sports marketing, consumer behavior, and digital engagement.
  • Collaborate with internal teams, including product development, sales, and communications, to ensure cohesive brand messaging.
  • Manage external agencies and vendors to execute marketing initiatives.
  • Organize and coordinate participation in key sporting events and activations.
  • Ensure brand consistency and adherence to brand guidelines across all marketing efforts.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Sports Management, or a related field. A Master's degree is a plus.
  • A minimum of 7 years of progressive experience in sports marketing, with a proven track record of developing and executing successful global campaigns.
  • Demonstrated experience in identifying and managing sports sponsorships and partnerships.
  • Strong understanding of digital marketing strategies, including social media, SEO/SEM, and content marketing.
  • Excellent project management skills, with the ability to manage multiple complex projects simultaneously.
  • Exceptional communication, presentation, and negotiation skills.
  • Proven ability to work effectively in a remote, collaborative environment and manage international stakeholders.
  • Strategic thinker with strong analytical and problem-solving abilities.
  • Passion for sports and a deep understanding of the global sports landscape and fan engagement.
  • Proficiency in marketing analytics tools and CRM systems.

This fully remote role provides an exceptional opportunity to shape global sports marketing initiatives from anywhere.
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