127 Marketing Strategies jobs in London

Our client is a globally recognized brand seeking a highly strategic and innovative Senior Digital Marketing Strategist to lead their international marketing efforts. This is a fully remote position, offering the opportunity to shape and execute digital marketing strategies for a diverse range of global markets. You will be responsible for developing and implementing comprehensive digital marketing plans designed to increase brand awareness, drive lead generation, and achieve ambitious business objectives across different regions. Your expertise will span across SEO, SEM, content marketing, social media marketing, email marketing, and programmatic advertising. Key responsibilities include conducting market research to identify opportunities and challenges in various territories, defining target audiences, and crafting tailored marketing messages. You will oversee the execution of campaigns, manage marketing budgets, and continuously analyze performance data to optimize strategies and maximize ROI. Collaboration with regional marketing teams, creative agencies, and internal stakeholders is essential to ensure cohesive and impactful global campaigns. The ideal candidate will possess a Master's degree in Marketing, Business Administration, or a related field, with a minimum of 7 years of experience in digital marketing, with a significant portion focused on international or global campaign management. Proven experience in developing and executing successful digital marketing strategies across multiple platforms and markets is essential. Deep understanding of SEO, SEM, social media analytics, CRM systems, and marketing automation tools is required. Exceptional analytical skills, strategic thinking, and the ability to translate complex data into actionable insights are crucial. Excellent communication, negotiation, and cross-cultural collaboration skills are necessary for this remote leadership role. This is an exceptional opportunity to drive the global digital presence of a leading brand from anywhere.

Our client, a dynamic and award-winning integrated communications agency, is seeking a strategic and results-driven Senior Digital Marketing Strategist to spearhead innovative campaigns for a diverse portfolio of clients. This role is central to driving brand awareness, engagement, and lead generation through sophisticated digital channels. The ideal candidate will possess a deep understanding of the evolving digital landscape, with proven expertise in developing and executing multi-channel marketing strategies. You will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. Collaboration with creative, PR, and account management teams will be essential to ensure cohesive and impactful client solutions. This is an exciting opportunity for a visionary marketer to shape client strategies and deliver measurable business outcomes in a fast-paced, collaborative environment.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies aligned with client objectives.
• Manage and optimize paid search (PPC) and social media advertising campaigns across various platforms.
• Oversee the creation and execution of content marketing initiatives, including blog posts, articles, infographics, and videos.
• Drive organic growth through advanced SEO strategies and technical optimization.
• Develop and manage effective email marketing campaigns and nurture lead generation efforts.
• Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for improvement.
• Stay ahead of industry trends, emerging technologies, and best practices in digital marketing.
• Collaborate closely with creative teams to ensure brand consistency and compelling campaign creative.
• Work with PR and account management teams to integrate digital efforts with broader communication strategies.
• Manage digital marketing budgets effectively and ensure maximum ROI.
• Mentor junior members of the digital marketing team.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in a digital marketing role, with at least 2 years in a strategic or senior capacity.
• Proven track record of developing and executing successful digital marketing campaigns that deliver measurable results.
• Expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising (Facebook, Instagram, LinkedIn, Twitter), and email marketing platforms (e.g., Mailchimp, HubSpot).
• Strong analytical skills with proficiency in Google Analytics and other data analysis tools.
• Excellent understanding of content marketing principles and strategy.
• Creative thinker with strong problem-solving abilities.
• Exceptional written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Experience in a marketing agency environment is highly advantageous.
• Familiarity with CRM systems is a plus.

This demanding role is based in the heart of London, England, UK , and requires a candidate who thrives on strategic challenges and driving client success.

Our client, a dynamic and fast-growing e-commerce company, is seeking an experienced Senior Marketing Manager specializing in Digital Campaigns to join their fully remote team. This is an exciting opportunity to lead the strategy, development, and execution of high-impact digital marketing campaigns across multiple channels, driving customer acquisition, engagement, and revenue growth. Based from your remote location within the UK, you will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. The ideal candidate will possess a deep understanding of the digital marketing landscape, proven experience in managing successful multi-channel campaigns, and a strong analytical mindset. You will work closely with cross-functional teams, including sales, product, and creative, to ensure cohesive brand messaging and effective campaign delivery. Key responsibilities include developing data-driven marketing strategies, setting campaign objectives and KPIs, managing campaign budgets, optimizing performance, and reporting on key metrics. This role demands exceptional leadership, strategic thinking, and excellent communication skills, coupled with a passion for innovation and staying ahead of digital marketing trends. As a remote professional, you will need to be highly self-motivated, organized, and adept at collaborating effectively with virtual teams. You will play a pivotal role in shaping the company's online presence and driving significant business results. The successful candidate will have a proven ability to translate marketing objectives into measurable outcomes and a strong track record of delivering ROI.
Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies and campaigns.
• Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads).
• Oversee SEO initiatives to improve organic search rankings and traffic.
• Develop and implement effective email marketing and automation strategies.
• Create engaging content strategies across various digital platforms.
• Analyze campaign performance data and provide actionable insights.
• Manage marketing budgets and ensure optimal allocation of resources.
• Collaborate with creative teams to develop compelling marketing assets.
• Stay current with digital marketing trends, tools, and best practices.
• Report on marketing KPIs and overall campaign effectiveness to senior management.

Required Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on campaign management.
• Proven track record of developing and executing successful online marketing campaigns.
• Expertise in SEO, SEM, social media marketing, and email marketing.
• Strong analytical skills and proficiency with marketing analytics tools (e.g., Google Analytics).
• Experience with marketing automation platforms and CRM systems.
• Excellent communication, leadership, and project management skills.
• Ability to thrive in a fully remote, self-directed work environment.

Our client, a globally recognised media organisation with a commitment to journalistic integrity and impactful storytelling, is seeking a strategic and visionary Head of Communications & Brand Strategy. This is a senior, fully remote leadership position, empowering you to shape our public image and amplify our brand narrative from anywhere in the UK. You will be responsible for developing and executing comprehensive communication strategies that enhance brand reputation, engage diverse audiences, and support key business objectives. This includes overseeing media relations, public affairs, corporate communications, social media strategy, and internal communications. The ideal candidate will have extensive experience in high-level communications, a deep understanding of the media landscape, and a proven ability to manage crises effectively. You will lead a talented team of communication professionals, fostering a collaborative and innovative environment. We are looking for a creative and results-oriented leader with exceptional storytelling skills, a strategic mindset, and the ability to translate complex ideas into compelling messages. Your expertise will be crucial in guiding our brand's evolution and ensuring its relevance in an increasingly dynamic media environment. This role demands a proactive approach, a keen understanding of market trends, and the ability to build and maintain strong relationships with media outlets, stakeholders, and influencers. You will champion the brand's values and ensure consistent messaging across all platforms. This is an unparalleled opportunity to lead communications for a respected institution and significantly impact its public perception and reach.
Responsibilities:

• Develop and implement integrated communication and brand strategies aligned with organisational goals.
• Oversee all aspects of media relations, including press releases, media outreach, and crisis communication.
• Manage corporate communications, ensuring consistent and effective messaging to internal and external stakeholders.
• Lead and mentor the communications team, fostering professional growth and high performance.
• Develop and execute social media strategies to enhance brand visibility and engagement.
• Oversee internal communications to ensure employees are informed and aligned with company objectives.
• Manage the organisation's brand identity and ensure its consistent application across all touchpoints.
• Monitor media coverage and industry trends, providing insights and recommendations.
• Build and maintain strong relationships with journalists, influencers, and key stakeholders.
• Manage the communications budget effectively and allocate resources strategically.
• Contribute to senior leadership discussions on strategic planning and reputation management.

Qualifications:

• Master's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• Minimum of 10 years of progressive experience in communications leadership, preferably within the media or PR industry.
• Demonstrated success in developing and executing strategic communication plans.
• Extensive experience in media relations, crisis management, and public affairs.
• Proven ability to lead and manage diverse teams.
• Exceptional written and verbal communication, presentation, and interpersonal skills.
• Strong understanding of digital communication channels and social media platforms.
• Strategic thinker with strong analytical and problem-solving capabilities.
• Ability to work effectively in a fast-paced, remote environment.
• Established network within the media and PR industries.

This is a fully remote position, open to candidates located anywhere within the UK, with strategic oversight relevant to our presence in **London, England, UK**.

Our client, a renowned multinational FMCG organization, is seeking a strategic and dynamic Senior Brand Manager to lead global brand initiatives. Based in our vibrant **London, England, UK** office, this role is critical in shaping and executing overarching brand strategies that drive market share and consumer engagement worldwide. You will be responsible for identifying global brand opportunities, developing compelling marketing campaigns, overseeing product innovation pipelines, and ensuring consistent brand messaging across diverse markets. The ideal candidate will possess extensive experience in global brand management within the FMCG sector, a deep understanding of consumer insights, and a proven ability to lead cross-functional teams. This is a hybrid role, offering a balanced approach to in-office collaboration and remote work.

Key Responsibilities:

• Develop and implement comprehensive global brand strategies aligned with corporate objectives.
• Conduct market analysis, consumer research, and competitive benchmarking to identify growth opportunities.
• Lead the development and execution of integrated marketing plans across all channels (digital, ATL, BTL).
• Oversee the product innovation pipeline, from concept development to launch.
• Manage global brand budgets and ensure effective allocation of resources for maximum ROI.
• Collaborate with regional marketing teams to ensure successful implementation of global strategies.
• Build and maintain strong relationships with agencies, suppliers, and internal stakeholders.
• Monitor brand performance metrics and provide regular reports on key KPIs.
• Champion brand stewardship and ensure consistent brand identity and messaging globally.
• Identify emerging consumer trends and translate them into actionable brand strategies.
• Mentor and develop junior members of the brand marketing team.
• Present brand plans and performance updates to senior leadership.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a strong advantage.
• Minimum of 7 years of progressive brand management experience within the FMCG sector.
• Proven track record of developing and launching successful global brands and marketing campaigns.
• Deep understanding of consumer insights, market dynamics, and marketing principles.
• Exceptional strategic thinking, analytical, and problem-solving skills.
• Strong leadership, communication, and interpersonal skills, with experience managing cross-functional teams.
• Proficiency in digital marketing strategies and analytics tools.
• Experience in product innovation and lifecycle management.
• Ability to work effectively in a fast-paced, global environment and a hybrid work setup.
• Fluency in English; additional language skills are a plus.
• Passion for consumer brands and driving business growth.

Join our innovative team in **London, England, UK** and help shape the future of iconic brands.

What's the role about?



We're looking for a strategic and results-driven Digital Marketing Manager to join our team and lead the planning and execution of paid media activity across search, social, and emerging channels. You'll play a key role in shaping the digital marketing strategy and delivering high-impact campaigns that drive awareness, engagement, and performance both in the UK and internationally.



This role will be managing 2 executives and collaborate closely with agencies, channel partners, and internal teams. This is a fantastic opportunity to own and optimise paid media efforts, while contributing to a fast-paced and forward-thinking digital function.



Who you are




An passionate Digital Marketer, with a strong background in paid media, performance marketing, and cross-channel campaign management.


A confident strategist and planner who can balance long-term direction with day-to-day execution.


Skilled at managing agencies and internal stakeholders to deliver against business objectives.


Analytical and commercially minded, with a solid grasp of budgeting, forecasting, and performance reporting.


A proactive self-starter with a coaching mindset, focused on nurturing team growth and empowering others to develop their skills and confidence.


Comfortable working in a fast-paced, collaborative and dynamic environment, with competing priorities and tight deadlines.





What you'll be doing




Plan and execute paid media campaigns across Paid Search, Paid Social, and emerging channels, aligned with seasonal priorities and global strategy. Ensure all campaigns are delivered on time, on budget, and to performance targets.


Own day-to-day management of paid media agencies, holding them accountable to KPIs and challenging them to optimise performance. Build strong relationships with agency leads to ensure alignment with business goals.


Support and develop a team of 2 executives, overseeing campaign execution and encouraging continuous improvement. Provide training, feedback, and hands-on guidance to help them grow and succeed.


Track and manage campaign budgets, ensuring accurate spend tracking, validating invoices, and maintaining financial documentation. Feed accurate data into centralised tools to support reporting and forecasting.


Lead on performance reporting and insights, including weekly trade updates and monthly marketing reports. Identify key trends, successes, and areas for improvement with clear, actionable recommendations.


Collaborate cross-functionally with teams including analytics, trade, and creative to ensure campaigns align with wider business and site performance goals. Coordinate on go-to-market planning and product priorities that feed into paid media.


Monitor industry trends and platform changes, attending relevant events and engaging with press to future-proof strategy. Regularly review partner media plans and flag potential risks or new opportunities.





What we offer




Competitive salary and company bonus.


Up to 65% employee discount.


Access to exclusive sample sales.


Aviva DigiCare+ wellbeing services.


Medicash health support plan.


Workplace pension contributions.


Enhanced parental leave policies.


Electric Vehicle scheme via Octopus Energy.


Cycle to Work programme.


Season ticket travel loan.


Plus further workplace benefits.





If you want to start your story at Reiss as our Digital Marketing Manager, don't miss out - apply now!



#WeAreReiss



We recognise the importance and power of diversity within our business and, as such, we ensure that our people processes are fair, transparent and promote equality of opportunity for all candidates.



It is our pledge that candidates will not be discriminated against on the grounds of gender, gender identity or expression, pregnancy, marital status, age, race, colour, ethnic background, nationality, disability, sexual orientation, religion, religious or similar belief. Every individual will be treated with respect.



We know that some people won't apply for a role unless they feel they meet all of the requirements listed. We want you to know that finding people who will add to our inspirational culture and have a learning mindset is incredibly important to us. Even if you feel you don't tick all the boxes, we'd still like to hear from you.

What's the role about?



We're looking for a strategic and results-driven Digital Marketing Manager to join our team and lead the planning and execution of paid media activity across search, social, and emerging channels. You'll play a key role in shaping the digital marketing strategy and delivering high-impact campaigns that drive awareness, engagement, and performance both in the UK and internationally.



This role will be managing 2 executives and collaborate closely with agencies, channel partners, and internal teams. This is a fantastic opportunity to own and optimise paid media efforts, while contributing to a fast-paced and forward-thinking digital function.



Who you are




An passionate Digital Marketer, with a strong background in paid media, performance marketing, and cross-channel campaign management.


A confident strategist and planner who can balance long-term direction with day-to-day execution.


Skilled at managing agencies and internal stakeholders to deliver against business objectives.


Analytical and commercially minded, with a solid grasp of budgeting, forecasting, and performance reporting.


A proactive self-starter with a coaching mindset, focused on nurturing team growth and empowering others to develop their skills and confidence.


Comfortable working in a fast-paced, collaborative and dynamic environment, with competing priorities and tight deadlines.





What you'll be doing




Plan and execute paid media campaigns across Paid Search, Paid Social, and emerging channels, aligned with seasonal priorities and global strategy. Ensure all campaigns are delivered on time, on budget, and to performance targets.


Own day-to-day management of paid media agencies, holding them accountable to KPIs and challenging them to optimise performance. Build strong relationships with agency leads to ensure alignment with business goals.


Support and develop a team of 2 executives, overseeing campaign execution and encouraging continuous improvement. Provide training, feedback, and hands-on guidance to help them grow and succeed.


Track and manage campaign budgets, ensuring accurate spend tracking, validating invoices, and maintaining financial documentation. Feed accurate data into centralised tools to support reporting and forecasting.


Lead on performance reporting and insights, including weekly trade updates and monthly marketing reports. Identify key trends, successes, and areas for improvement with clear, actionable recommendations.


Collaborate cross-functionally with teams including analytics, trade, and creative to ensure campaigns align with wider business and site performance goals. Coordinate on go-to-market planning and product priorities that feed into paid media.


Monitor industry trends and platform changes, attending relevant events and engaging with press to future-proof strategy. Regularly review partner media plans and flag potential risks or new opportunities.





What we offer




Competitive salary and company bonus.


Up to 65% employee discount.


Access to exclusive sample sales.


Aviva DigiCare+ wellbeing services.


Medicash health support plan.


Workplace pension contributions.


Enhanced parental leave policies.


Electric Vehicle scheme via Octopus Energy.


Cycle to Work programme.


Season ticket travel loan.


Plus further workplace benefits.





If you want to start your story at Reiss as our Digital Marketing Manager, don't miss out - apply now!



#WeAreReiss



We recognise the importance and power of diversity within our business and, as such, we ensure that our people processes are fair, transparent and promote equality of opportunity for all candidates.



It is our pledge that candidates will not be discriminated against on the grounds of gender, gender identity or expression, pregnancy, marital status, age, race, colour, ethnic background, nationality, disability, sexual orientation, religion, religious or similar belief. Every individual will be treated with respect.



We know that some people won't apply for a role unless they feel they meet all of the requirements listed. We want you to know that finding people who will add to our inspirational culture and have a learning mindset is incredibly important to us. Even if you feel you don't tick all the boxes, we'd still like to hear from you.

Why work for us?
A career at Janus Henderson is more than a job, it's about investing in a brighter future together.
Our Mission at Janus Henderson is to help clients define and achieve superior financial outcomes through differentiated insights, disciplined investments, and world-class service. We will do this by protecting and growing our core business, amplifying our strengths and diversifying where we have the right.
Our Values are key to driving our success, and are at the heart of everything we do:
Clients Come First - Always | Execution Supersedes Intention | Together We Win | Diversity Improves Results | Truth Builds Trust
If our mission, values, and purpose align with your own, we would love to hear from you!
Your opportunity
Working collaboratively as part of the Digital Marketing Centre of Excellence, this individual will be responsible for the following key areas:
+ Digital marketing production:
+ Manage the marketing automation and e-mail marketing programme and ongoing activity for organic and paid
+ Ensure seamless integration of digital campaigns, segmentation and distribution lists into our CRM tool and Pardot email platform
+ Contribute to the development and execution of regional social media strategy (paid & organic)
+ Coordination: Support request and activity of the marketing team, coordinate external digital agencies and service providers to help ensure smooth emailing and campaign execution, roll out and monitoring.
+ Performance Tracking: Assist in monitoring and reporting on marketing activity effectiveness using key performance metrics to guide future improvements.
+ Campaign Support: Contribute to the planning and delivery of pan-regional campaigns across EMEA, LATAM, and US Offshore.
+ Campaign Toolkit Development:
+ Work with cross-functional teams (e.g. product marketing, regional leads, investment specialists, design, UX) to help shape campaign messaging and propositions at both capability and product levels.
+ Support the development of campaign assets such as landing pages, emails, social media posts, and webinars.
+ General Support: Carry out additional tasks as needed to support the wider marketing team.
+ Budget & Resource Support: Help manage external resources and track associated budgets.
What to expect when you join our firm
+ Hybrid working and reasonable accommodations
+ Generous Holiday policies
+ Excellent Health and Wellbeing benefits including corporate membership to ClassPass
+ Paid volunteer time to step away from your desk and into the community
+ Support to grow through professional development courses, tuition/qualification reimbursement and more
+ Maternal/paternal leave benefits and family services
+ Complimentary subscription to Headspace - the mindfulness app
+ All employee events including networking opportunities and social activities
+ Lunch allowance for use within our subsidized onsite canteen
Must have skills
+ Proven experience in digital marketing strategy development and execution
+ Strong marketing skills with extensive experience delivering multi-channel campaigns
+ Strong knowledge in marketing platforms such as, Salesforce, Pardot, Adobe suit Marketo / Eloqua / HubSpot, Sprinklr / Hootsuite / LinkedIn Campaign Manager.
+ Usage of Google Analytics
+ Superb project management - able to manage multiple campaigns concurrently
+ Excellent communication and brief-writing skills
+ Knowledge of marketing automation best practice
+ Excellent relationship-building skills, with the ability to collaborate effectively with internal teams and external agencies
+ Ability to persuade and influence stakeholders to achieve a coordinated process (assertive, consensus building)
Nice to have skills
+ Experience in managing marketing processes inclusive of budgets
+ Previous experience within Financial Services, Asset Management is a plus
Supervisory responsibilities
+ No
Potential for growth
+ Mentoring
+ Leadership development programs
+ Regular training
+ Career development services
+ Continuing education courses
You will be expected to understand the regulatory obligations of the firm, and abide by the regulated entity requirements and JHI policies applicable for your role.
At Janus Henderson Investors we're committed to an inclusive and supportive environment. We believe diversity improves results and we welcome applications from candidates from all backgrounds. Don't worry if you don't think you tick every box, we still want to hear from you! We understand everyone has different commitments and while we can't accommodate every flexible working request we're happy to be asked about work flexibility and our hybrid working environment. If you need any reasonable accommodations during our recruitment process, please get in touch and let us know at
#LI-NA1 #LI-HYBRID
Janus Henderson (including its subsidiaries) will not maintain existing or sponsor new industry registrations or licenses where not supported by an employee's job functions (as determined by Janus Henderson at its sole discretion).
All applicants must be willing to comply with the provisions of Janus Henderson Investment Advisory Code of Ethics related to personal securities activities and other disclosure and certification requirements, including past political contributions and political activities. Applicants' past political contributions or activity may impact applicants' eligibility for this position. Janus Henderson is an equal opportunity /Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. All applications are subject to background checks.

Our client is seeking a motivated and enthusiastic individual to join their dynamic team as a Digital Marketing Apprentice. This is an excellent opportunity to kick-start your career in the fast-paced world of digital marketing. You will gain hands-on experience across various digital channels, learning from seasoned professionals and contributing to real-world campaigns. The role will involve assisting with the creation and execution of social media strategies, developing engaging content for blogs and websites, supporting search engine optimization (SEO) efforts, and learning about pay-per-click (PPC) advertising campaigns. You will also be involved in email marketing initiatives, website analytics tracking, and reporting on campaign performance. This apprenticeship is based in the heart of London, England, UK and offers a blend of office-based learning and remote work flexibility. The ideal candidate will have a passion for digital trends, strong written and verbal communication skills, and a keen eye for detail. You should be eager to learn, proactive in your approach, and able to work effectively both independently and as part of a team. Basic understanding of marketing principles and digital platforms would be advantageous, but comprehensive training will be provided. This apprenticeship program includes structured training, mentorship, and the opportunity to achieve a recognized qualification in digital marketing. Responsibilities will include:

• Assisting with social media content scheduling and community management.
• Drafting blog posts, website copy, and marketing email content.
• Conducting keyword research and supporting SEO activities.
• Learning to monitor and report on website traffic and campaign ROI.
• Participating in team meetings and contributing ideas for new marketing initiatives.
• Supporting the marketing team with administrative tasks as required.

Qualifications:

• GCSEs in English and Maths (or equivalent) are essential.
• A genuine interest in digital marketing and online trends.
• Excellent communication and interpersonal skills.
• Good organizational and time management abilities.
• Ability to work independently and as part of a collaborative team.

This role is perfect for someone looking to develop a career in a creative and results-driven environment. Join us and help shape our digital future!