284 Marketing Strategies jobs in Sunderland
Remote FMCG Category Manager - Brand Strategy
SR5 1NP Sunderland, North East
£50000 Annually
WhatJobs
Posted 22 days ago
Job Viewed
Job Description
Our client is a leading player in the Fast-Moving Consumer Goods (FMCG) sector and is seeking an innovative and strategic Remote FMCG Category Manager to drive brand growth and market share. This is a fully remote position, offering the opportunity to shape category strategies and collaborate with teams across the nation without the need for daily office presence. You will be responsible for analysing market trends, consumer insights, and competitor activity to develop compelling category plans and product innovation roadmaps. Your role will involve close collaboration with sales, marketing, supply chain, and finance departments to ensure seamless execution of category strategies. We are looking for a candidate with a deep understanding of the FMCG landscape, proven analytical skills, and a flair for brand development. The ability to influence stakeholders and build strong relationships virtually is essential. You will be tasked with optimising product portfolios, managing pricing strategies, and identifying new business opportunities to achieve ambitious commercial objectives. This role demands a proactive and results-oriented individual who can thrive in a remote work environment. Responsibilities include:
- Developing and executing comprehensive category strategies to drive sales and profitability.
- Analysing market data, consumer behaviour, and competitor activities to identify growth opportunities.
- Managing product lifecycle, including new product introductions and rationalisation of underperforming SKUs.
- Optimising product assortment, pricing, and promotional activities for maximum impact.
- Collaborating closely with internal teams (sales, marketing, supply chain) to ensure alignment and effective execution.
- Building strong relationships with key retail partners and understanding their strategic objectives.
- Preparing compelling business cases for new product developments and strategic initiatives.
- Monitoring category performance against KPIs and implementing agile adjustments as needed.
- Staying abreast of industry trends, innovations, and regulatory changes within the FMCG sector.
- Leading virtual cross-functional teams to achieve category goals.
- Bachelor's degree in Business, Marketing, or a related field.
- Minimum of 5 years of experience in category management or brand management within the FMCG industry.
- Demonstrated success in developing and executing category strategies.
- Strong analytical skills with the ability to interpret complex data and derive actionable insights.
- Excellent understanding of marketing principles, consumer insights, and retail dynamics.
- Proficiency in data analysis tools (e.g., Nielsen, IRI) and MS Office Suite.
- Exceptional communication, presentation, and negotiation skills, particularly in a remote setting.
- Proven ability to manage multiple projects simultaneously and work independently.
- Experience with virtual collaboration tools is a must.
This advertiser has chosen not to accept applicants from your region.
0
FMCG Brand Manager, Remote Strategy
SR1 1AA Sunderland, North East
£55000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and experienced Brand Manager to join their remote strategy team. This is a fully remote position, offering the flexibility to work from anywhere in the UK. You will be instrumental in developing and executing strategic brand plans that drive market share and profitability for key FMCG products. The ideal candidate will possess a strong understanding of consumer behaviour, market trends, and the competitive landscape within the FMCG industry. Your responsibilities will include conducting market research, analysing sales data, identifying consumer insights, and developing compelling brand positioning and messaging. You will collaborate closely with cross-functional teams, including sales, marketing, product development, and supply chain, to ensure the successful launch and ongoing management of brands. This role requires a strategic thinker with excellent analytical and communication skills, capable of translating insights into actionable brand initiatives. You will be responsible for managing marketing budgets, evaluating campaign effectiveness, and reporting on brand performance. Experience in digital marketing, e-commerce, and modern media channels is highly desirable. A Bachelor's degree in Marketing, Business Administration, or a related field is required, along with a minimum of 5 years of brand management experience within the FMCG sector. Proven success in developing and implementing impactful brand strategies is essential. The ability to work independently, manage multiple priorities, and thrive in a remote, fast-paced environment is crucial. If you are a results-oriented marketer with a passion for building strong consumer brands, this remote opportunity offers a challenging and rewarding career path. Join an organisation that values creativity and strategic foresight.
This advertiser has chosen not to accept applicants from your region.
1
Digital Marketing Manager
SR1 2AA Sunderland, North East
£45000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and results-driven Digital Marketing Manager to lead their online marketing efforts. This role is responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels to enhance brand awareness, drive website traffic, and generate leads. You will oversee SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising strategies. Your responsibilities include setting marketing objectives, managing budgets, analyzing campaign performance, and optimizing strategies for maximum ROI. You will work closely with the sales and product teams to ensure marketing efforts align with business goals and to create compelling content that resonates with target audiences. The ideal candidate will have a proven track record in managing successful digital marketing campaigns, a deep understanding of digital marketing tools and analytics platforms, and a passion for staying ahead of industry trends. Excellent communication, analytical, and project management skills are essential. This is an exciting opportunity to shape the digital presence of a growing organization and make a significant impact on its success.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies across all online channels.
- Manage and optimize SEO efforts to improve organic search rankings.
- Plan, execute, and manage paid advertising campaigns (PPC, social media ads).
- Oversee social media strategy, content creation, and community engagement.
- Develop and implement email marketing campaigns for lead nurturing and customer retention.
- Create and manage content marketing initiatives to drive engagement and establish thought leadership.
- Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide regular reports.
- Monitor industry trends, competitor activities, and emerging digital marketing technologies.
- Collaborate with internal teams (sales, product, design) to ensure cohesive messaging and campaign execution.
- Manage the digital marketing budget effectively to maximize ROI.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a focus on strategy and execution.
- Proven experience in SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency with digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, HubSpot, Mailchimp).
- Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
- Excellent written and verbal communication skills.
- Strong project management and organizational skills.
- Ability to work independently and as part of a collaborative team.
This advertiser has chosen not to accept applicants from your region.
2
Digital Marketing Strategist
SR1 2HE Sunderland, North East
£45000 Annually
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client, a dynamic and growing e-commerce business, is seeking an experienced Digital Marketing Strategist to drive their online presence and customer acquisition efforts. This role is central to developing and executing comprehensive digital marketing campaigns across various channels to achieve business objectives. The position offers a hybrid working model, blending remote flexibility with essential team collaboration and strategy sessions.
Responsibilities:
Responsibilities:
- Develop and implement data-driven digital marketing strategies encompassing SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
- Manage and optimise paid advertising campaigns (Google Ads, social media ads) to maximise ROI and achieve target KPIs.
- Conduct thorough keyword research and implement SEO best practices to improve organic search rankings and drive website traffic.
- Create compelling and engaging content for various digital platforms, ensuring brand consistency and alignment with marketing objectives.
- Manage social media channels, developing content calendars, fostering community engagement, and monitoring brand mentions.
- Develop and execute email marketing campaigns, including segmentation, automation, and performance analysis.
- Collaborate with the web development team to ensure optimal website user experience and conversion rates.
- Analyse marketing campaign performance using analytics tools (e.g., Google Analytics), providing regular reports and actionable insights to stakeholders.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices, identifying new opportunities for growth.
- Manage marketing budgets effectively, ensuring optimal allocation of resources across different channels.
- Work closely with sales and product teams to align marketing efforts with business goals.
- Conduct A/B testing and other optimisation techniques to continuously improve campaign performance.
- Identify and engage with potential influencers and brand partners.
- Proven experience (5+ years) as a Digital Marketing Strategist or similar role, with a strong portfolio of successful campaigns.
- Demonstrable expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
- Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, social media advertising platforms, and email marketing software.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent written and verbal communication skills.
- Experience with content management systems (CMS) and basic HTML/CSS is a plus.
- A strategic thinker with a creative approach to problem-solving.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Experience working in a hybrid team environment, with excellent remote collaboration skills.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
This advertiser has chosen not to accept applicants from your region.
3
Digital Marketing Manager
SR1 2LT Sunderland, North East
£45000 Annually
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client is seeking a results-driven and creative Digital Marketing Manager to lead their online marketing efforts. This role will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels to enhance brand awareness, drive website traffic, and generate leads. The ideal candidate will have a deep understanding of SEO, SEM, social media marketing, content marketing, email marketing, and marketing automation. This is a hybrid role, requiring some presence in our Sunderland, Tyne and Wear, UK office, with the flexibility to work remotely on other days. You will be instrumental in shaping our digital strategy and ensuring measurable success.
Responsibilities:
Qualifications:
This hybrid position offers a competitive salary, attractive benefits package, and the opportunity to make a significant impact within a growing company. Be part of a forward-thinking marketing team.
Responsibilities:
- Develop and execute a data-driven digital marketing strategy aligned with business objectives.
- Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive qualified traffic.
- Oversee social media strategy and execution, including content creation, community management, and paid social advertising.
- Plan and implement content marketing initiatives, including blog posts, articles, whitepapers, and case studies.
- Manage email marketing campaigns, including list segmentation, campaign creation, and performance analysis.
- Utilize marketing automation platforms to nurture leads and improve customer engagement.
- Analyze website traffic and campaign performance data using tools like Google Analytics, identifying trends and insights to optimize strategies.
- Manage the digital marketing budget effectively, ensuring a strong ROI.
- Collaborate with cross-functional teams, including sales, product, and design, to ensure cohesive marketing efforts.
- Stay abreast of the latest digital marketing trends, technologies, and best practices.
Qualifications:
- Proven experience as a Digital Marketing Manager or similar role.
- Demonstrable experience leading and managing SEO/SEM, email marketing, social media, and content marketing campaigns.
- Solid knowledge of website analytics tools (e.g., Google Analytics).
- Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce).
- Strong analytical and quantitative skills, with the ability to translate data into actionable insights.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Proficiency in managing digital marketing budgets.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Ability to work collaboratively in a hybrid environment, balancing remote and office-based tasks.
This hybrid position offers a competitive salary, attractive benefits package, and the opportunity to make a significant impact within a growing company. Be part of a forward-thinking marketing team.
This advertiser has chosen not to accept applicants from your region.
4
Digital Marketing Manager
SR1 1AA Sunderland, North East
£55000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client is looking for a results-driven and innovative Digital Marketing Manager to lead their online marketing efforts from **Sunderland, Tyne and Wear, UK**. This hybrid role offers a dynamic blend of office-based collaboration and remote flexibility. The successful candidate will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive customer acquisition, and increase online engagement. You will oversee a variety of digital channels, including SEO, SEM, social media, email marketing, and content marketing, ensuring a cohesive and impactful online presence. Key Responsibilities:
- Develop and implement integrated digital marketing strategies across SEO, SEM, social media, email marketing, content marketing, and paid advertising.
- Manage and optimize paid search (PPC) campaigns on platforms such as Google Ads and Bing Ads, ensuring maximum ROI.
- Develop and execute SEO strategies to improve organic search rankings and drive website traffic.
- Create engaging and relevant content for various digital platforms, including website copy, blog posts, social media updates, and email campaigns.
- Manage social media accounts, including content creation, scheduling, community management, and performance tracking.
- Design and execute email marketing campaigns, segmenting audiences and analyzing campaign performance.
- Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics.
- Identify key performance indicators (KPIs) and track progress towards marketing objectives.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with internal teams, including sales, product development, and design, to ensure marketing efforts are aligned with business goals.
- Manage the digital marketing budget effectively.
- A Bachelor's degree in Marketing, Business, Communications, or a related field.
- A minimum of 5 years of experience in digital marketing, with a proven track record of success.
- In-depth knowledge of SEO, SEM, PPC, social media marketing, email marketing, and content marketing principles.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, HubSpot, or similar platforms.
- Strong analytical and data interpretation skills.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Experience with website CMS platforms (e.g., WordPress).
- Ability to manage multiple projects simultaneously and work effectively in a hybrid team environment.
This advertiser has chosen not to accept applicants from your region.
5
Digital Marketing Manager
SR1 1AA Sunderland, North East
£45000 Annually
WhatJobs
Posted 11 days ago
Job Viewed
Job Description
Our client, a dynamic and growing e-commerce brand, is seeking an experienced and results-driven Digital Marketing Manager to lead their marketing efforts in Sunderland, Tyne and Wear, UK . This is an exciting opportunity to take ownership of the digital marketing strategy and execution for a rapidly expanding business. You will be responsible for developing and implementing comprehensive digital marketing campaigns across various channels to drive brand awareness, customer acquisition, and revenue growth. Key responsibilities include managing SEO/SEM strategies, overseeing paid social media advertising (Facebook, Instagram, LinkedIn), developing and executing email marketing campaigns, managing content marketing initiatives, and analysing campaign performance. The ideal candidate will possess a strong understanding of the full digital marketing landscape, with a proven track record of success in optimising campaigns for ROI. You should be highly analytical, data-driven, and proficient in using web analytics tools (e.g., Google Analytics) and marketing automation platforms. Excellent communication and project management skills are essential for collaborating with internal teams and external agencies. Experience with e-commerce platforms and a passion for staying ahead of digital marketing trends are highly desirable. A Bachelor's degree in Marketing, Business, or a related field, along with at least 5 years of experience in digital marketing, is required. If you are a strategic thinker with a creative flair and a passion for driving measurable results in the digital space, we encourage you to apply.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to achieve business objectives.
- Manage and optimise SEO, SEM, and PPC campaigns to increase website traffic and conversions.
- Oversee social media marketing efforts, including content creation and paid advertising.
- Design and implement effective email marketing campaigns and lead nurturing programs.
- Create and manage engaging content marketing initiatives across multiple platforms.
- Analyse campaign performance data using Google Analytics and other tools, providing actionable insights.
- Collaborate with sales and product teams to ensure alignment of marketing efforts.
- Stay current with emerging digital marketing trends and technologies.
This advertiser has chosen not to accept applicants from your region.
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6
Digital Marketing Apprentice
SR2 0TU Sunderland, North East
£11 Hourly
WhatJobs
Posted 11 days ago
Job Viewed
Job Description
Our client is seeking an enthusiastic and motivated Digital Marketing Apprentice to join their dynamic team. This is an exceptional opportunity for an individual eager to launch a career in the digital marketing field, providing hands-on experience and comprehensive training. As a fully remote position, you will have the flexibility to work from the comfort of your home, while still being an integral part of a collaborative and supportive virtual environment. This role is based in the **Sunderland, Tyne and Wear, UK** area for geographical context, but operates entirely remotely.
Responsibilities:
Responsibilities:
- Assist in the creation and execution of digital marketing campaigns across various channels, including social media, email, and content marketing.
- Support the development of engaging content for social media platforms, blogs, and websites.
- Help monitor and analyse campaign performance, providing insights and suggestions for improvement.
- Conduct market research to identify trends and opportunities.
- Learn and utilize various digital marketing tools and platforms.
- Collaborate with team members on SEO and SEM strategies.
- Assist in managing social media communities and responding to user inquiries.
- Contribute to the development of marketing materials and presentations.
- Adhere to brand guidelines and maintain a consistent brand voice.
- Participate in regular virtual team meetings and training sessions.
- A strong interest in digital marketing and a willingness to learn.
- Excellent written and verbal communication skills.
- Proficiency in basic computer skills and familiarity with social media platforms.
- Good organisational skills and attention to detail.
- Ability to work independently and manage time effectively in a remote setting.
- A proactive attitude and a desire to take initiative.
- Strong teamwork and interpersonal skills.
- Familiarity with Google Analytics or similar tools is a plus, but not required.
- Previous experience in a customer-facing role is advantageous.
- Must be eligible to undertake an apprenticeship in the UK.
This advertiser has chosen not to accept applicants from your region.
7
Digital Marketing Strategist
SR1 1BG Sunderland, North East
£50000 Annually
WhatJobs
Posted 12 days ago
Job Viewed
Job Description
Our client is seeking a highly analytical and results-oriented Digital Marketing Strategist to drive their online presence and lead generation efforts. This is a permanent, office-based position located in **Sunderland, Tyne and Wear, UK**. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate will have a deep understanding of the digital marketing landscape, a proven track record of campaign success, and the ability to leverage data to optimise performance.
Key Responsibilities:
Key Responsibilities:
- Develop and execute data-driven digital marketing strategies to achieve business objectives.
- Manage and optimise paid search (SEM) campaigns, including keyword research, bid management, and ad copywriting.
- Implement SEO best practices to improve organic search rankings and website traffic.
- Develop and execute social media marketing strategies to increase brand awareness and engagement.
- Create and manage email marketing campaigns, including list segmentation, content creation, and automation.
- Develop and oversee content marketing initiatives, including blog posts, articles, and website copy.
- Analyse campaign performance using web analytics tools (e.g., Google Analytics) and provide regular reports with insights and recommendations.
- Manage the digital marketing budget effectively to maximise ROI.
- Collaborate with cross-functional teams, including sales, product, and design, to ensure cohesive marketing efforts.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience (5+ years) as a Digital Marketing Strategist or similar role, with a strong portfolio of successful campaigns.
- In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency in Google Analytics, Google Ads, and other relevant digital marketing platforms.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Strong communication, presentation, and project management abilities.
- Ability to work independently and collaboratively in an office environment.
- Experience with marketing automation tools is a plus.
This advertiser has chosen not to accept applicants from your region.
8
Digital Marketing Manager
SR1 2AD Sunderland, North East
£45000 Annually
WhatJobs
Posted 12 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and results-driven Digital Marketing Manager to lead their online presence and marketing initiatives. This is a remote-first position, offering the flexibility to work from anywhere within the UK. You will be responsible for developing, implementing, and managing innovative digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. This role is perfect for a creative thinker with a strong analytical mindset and a proven track record in executing successful digital campaigns.
Key responsibilities include overseeing all aspects of digital marketing, including SEO/SEM, email marketing, social media marketing, content marketing, and display advertising campaigns. You will manage the marketing budget, analyse campaign performance, and provide regular reports with actionable insights to senior management. This role involves identifying target audiences, developing compelling messaging, and optimising campaigns for maximum ROI. You will also be responsible for managing the company’s website content, ensuring it is up-to-date, engaging, and aligned with SEO best practices. Collaboration with internal teams, such as sales and product development, will be crucial to ensure integrated marketing efforts.
The ideal candidate will have a Bachelor's degree in Marketing, Communications, Business, or a related field, coupled with a minimum of 5 years of experience in digital marketing, with at least 2 years in a managerial or lead role. Proven experience in developing and executing successful SEO, SEM, social media, and email marketing campaigns is essential. Proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM systems, and analytics platforms (e.g., Google Analytics) is required. Strong understanding of content management systems (CMS) and web design principles is desirable. Excellent written and verbal communication skills, along with strong analytical and project management capabilities, are crucial.
We are looking for a strategic thinker with a creative flair and a passion for staying ahead of digital marketing trends. You must be a self-motivated individual, capable of working independently and managing multiple projects simultaneously in a remote environment. If you are ready to take ownership of a company's digital strategy and drive measurable results, we encourage you to apply for this exciting opportunity, supporting a business based near Sunderland, Tyne and Wear, UK .
Key responsibilities include overseeing all aspects of digital marketing, including SEO/SEM, email marketing, social media marketing, content marketing, and display advertising campaigns. You will manage the marketing budget, analyse campaign performance, and provide regular reports with actionable insights to senior management. This role involves identifying target audiences, developing compelling messaging, and optimising campaigns for maximum ROI. You will also be responsible for managing the company’s website content, ensuring it is up-to-date, engaging, and aligned with SEO best practices. Collaboration with internal teams, such as sales and product development, will be crucial to ensure integrated marketing efforts.
The ideal candidate will have a Bachelor's degree in Marketing, Communications, Business, or a related field, coupled with a minimum of 5 years of experience in digital marketing, with at least 2 years in a managerial or lead role. Proven experience in developing and executing successful SEO, SEM, social media, and email marketing campaigns is essential. Proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM systems, and analytics platforms (e.g., Google Analytics) is required. Strong understanding of content management systems (CMS) and web design principles is desirable. Excellent written and verbal communication skills, along with strong analytical and project management capabilities, are crucial.
We are looking for a strategic thinker with a creative flair and a passion for staying ahead of digital marketing trends. You must be a self-motivated individual, capable of working independently and managing multiple projects simultaneously in a remote environment. If you are ready to take ownership of a company's digital strategy and drive measurable results, we encourage you to apply for this exciting opportunity, supporting a business based near Sunderland, Tyne and Wear, UK .
This advertiser has chosen not to accept applicants from your region.
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