160 Sales Director jobs in Reading

Sales Director

A leading, private equity-backed energy brokerage and advisory firm with over 5,000 UK clients is entering a major phase of growth through both acquisition and organic expansion. The business specialises in helping mid-to-large organisations control energy costs and improve efficiency through services such as procurement, invoice validation, energy monitoring, audits, solar solutions, and voltage optimisation.

The Opportunity

We are seeking a driven, hands-on Sales Director to lead, build, and scale the direct sales division. Reporting directly to the CEO, this role will own all aspects of direct sales performance - covering new business, renewals, and cross-sell. The successful candidate will play a central role in shaping the company’s growth strategy and integrating future acquisitions.

This position is ideal for an ambitious commercial leader with the energy, vision, and resilience to deliver rapid results in a high-growth environment.

Key Responsibilities

• Lead, coach, and inspire a high-performing direct sales team with a strong “lead from the front” approach.
• Design and execute a scalable acquisition strategy combining inbound, outbound, and referral-led sales activity.
• Define and refine target markets, ideal customer profiles, and sector priorities (e.g. industrial, leisure, education, healthcare).
• Establish and manage KPIs, commission plans, and incentive structures to drive performance and accountability.
• Collaborate closely with senior leadership (CEO, CRO, CFO) to align sales and revenue goals.
• Drive cross-sell initiatives across complementary service lines to increase client value and retention.
• Oversee sales reporting, CRM integrity, and process optimisation.
• Support integration and performance alignment across acquired businesses.

What Success Looks Like

• Delivery of quarterly and annual sales targets (Total Contracted Value, revenue, profit).
• Increased client retention and growth through renewals and cross-sell.
• A high-performance, scalable direct sales function embedded across the group.
• Strong team overperformance against KPIs and budget.

Your Profile

• Proven experience leading and scaling high-performing B2B sales teams within the energy, utilities, or related service sectors.
• Strong commercial and analytical mindset with a focus on execution and results.
• Confident, hands-on leader with excellent communication and stakeholder management skills.
• Track record of success in fast-growing or M&A environments.

Package

• Basic Salary: £120,000 – £40,000
• Car allowance: ,000 PA
• Bonus: Significant performance-based bonus linked to new business, renewals, and team overachievement
• Equity: Offered upon scaling of the direct sales function

Take the lead in building a best-in-class sales operation and play a pivotal role in the growth of one of the UK’s fastest-expanding energy firms.

This role is being handled by Sam Palmer – Pearson Whiffin

Sales Director

A leading, private equity-backed energy brokerage and advisory firm with over 5,000 UK clients is entering a major phase of growth through both acquisition and organic expansion. The business specialises in helping mid-to-large organisations control energy costs and improve efficiency through services such as procurement, invoice validation, energy monitoring, audits, solar solutions, and voltage optimisation.

The Opportunity

We are seeking a driven, hands-on Sales Director to lead, build, and scale the direct sales division. Reporting directly to the CEO, this role will own all aspects of direct sales performance - covering new business, renewals, and cross-sell. The successful candidate will play a central role in shaping the company’s growth strategy and integrating future acquisitions.

This position is ideal for an ambitious commercial leader with the energy, vision, and resilience to deliver rapid results in a high-growth environment.

Key Responsibilities

• Lead, coach, and inspire a high-performing direct sales team with a strong “lead from the front” approach.
• Design and execute a scalable acquisition strategy combining inbound, outbound, and referral-led sales activity.
• Define and refine target markets, ideal customer profiles, and sector priorities (e.g. industrial, leisure, education, healthcare).
• Establish and manage KPIs, commission plans, and incentive structures to drive performance and accountability.
• Collaborate closely with senior leadership (CEO, CRO, CFO) to align sales and revenue goals.
• Drive cross-sell initiatives across complementary service lines to increase client value and retention.
• Oversee sales reporting, CRM integrity, and process optimisation.
• Support integration and performance alignment across acquired businesses.

What Success Looks Like

• Delivery of quarterly and annual sales targets (Total Contracted Value, revenue, profit).
• Increased client retention and growth through renewals and cross-sell.
• A high-performance, scalable direct sales function embedded across the group.
• Strong team overperformance against KPIs and budget.

Your Profile

• Proven experience leading and scaling high-performing B2B sales teams within the energy, utilities, or related service sectors.
• Strong commercial and analytical mindset with a focus on execution and results.
• Confident, hands-on leader with excellent communication and stakeholder management skills.
• Track record of success in fast-growing or M&A environments.

Package

• Basic Salary: £120,000 – £40,000
• Car allowance: ,000 PA
• Bonus: Significant performance-based bonus linked to new business, renewals, and team overachievement
• Equity: Offered upon scaling of the direct sales function

Take the lead in building a best-in-class sales operation and play a pivotal role in the growth of one of the UK’s fastest-expanding energy firms.

This role is being handled by Sam Palmer – Pearson Whiffin

An exciting opportunity has arisen to join our UK Leadership Team at LAVAZZA Professional located in Basingstoke, North Hampshire.

Why LAVAZZA Professional?

Lavazza Professional is the Business-to-business (B2B) arm of Lavazza Group. As a global coffee business, we have grown over the last 120 years from a small Italian artisanal company to be an industrial giant. We remain family owned and our passion for quality coffee is coupled with a spirit of entrepreneurship, defined by innovation and a sense of responsibility. In the Lavazza Group we are committed to build a better world, one coffee at a time. We offer products of superior quality, obtained through a sustainable model based on innovation, passion and expertise.

At Lavazza Professional, our goal is to fuel workplace productivity and wellness, proudly serving premium Lavazza coffee from our Multi-drink and Barista Collection systems, our industry leading, versatile office coffee and vending technologies offer tailored options to fit any workspace, any size of business and any industry.

As a company, we have a profound commitment to Sustainability and are proud to announce our “Roadmap to Zero” to completely neutralise the Group’s carbon footprint by the end of 2030. You can be proud to join a company dedicated to sustainability, innovation, and employee development.

The Package –

Competitive salary plus annual bonus scheme

Car allowance

Well Being Package

Company Pension

Private Medical cover

Life assurance

Generous benefit package

The role – UK Sales Director

Reporting to the UK Business Leader, this role is a member of the UK Market Leadership Team.

The role is supported by a team of 3 Regional Sales Managers, creating new business deals and managing large account customer retention, with the smaller customers in the local channel managed through the office-based Customer Account Manager (CAM) Team.

The direct Local Channel accounts for approx. 30% of our UK Market Net Sales and is a critical pillar for the UK business strategic plan, supporting the overall growth and earnings targets in the coming years.

The Local Sales Director is responsible for leading the local sales team of 25 associates to deliver the sales and profitability objectives of the channel, through the successful sourcing and conversion of new business prospects and the retention and expansion of the existing Lavazza Professional customer base.

The role leads and manages all aspects of the local sales funnel, driving a strong lead generation process (in collaboration with the UK Marketing Director), generating quality customer appointments and converting them into profitable, sustainable business partnerships.

Budgeting

In collaboration with Commercial Finance, they define and manage the local channel sales targets, and overhead budgets on an annual basis, accurately forecasting the year’s delivery of new business, repeat machines and drinks volumes and associated revenues and margins.

Sales tools and compensation plans

The Local Sales Director will work on continuously improving the Local sales approach to be able to land the best quality business whilst retaining existing Local Accounts. The role holder will work collaboratively with other functions to develop the right sales materials, strategies and compensation plans that will drive the right behaviors and deliver the planned results.

Strategy Development

As a collaborative member within the UK Leadership team, the role influences business strategy by identifying and sharing market trends, shaping new solutions & competitive differentiation to grow the Lavazza Professional portfolio of offerings, services and business opportunities.

Leadership

The Local Sales Director will lead, engage and develop the functional sales capabilities and productivity of their team to deliver top-line growth and improvements in channel profitability year on year. Through visible leadership and regular, engaging communication, they will model the Lavazza values of Authenticity, Passion for Excellence, Inventiveness and Responsibility.

Skills Required include:

Collaboration & Partnership

The ability to encourage positive teamwork and a cross-functional way of working, including everyone in daily activities. It involves building a diverse network inside and outside the organization and effectively integrating different points of view to create shared value.

Problem Solving & Decision-Making

The ability to make effective decisions, even in absence of complete information, balancing fact-based/data-driven approach with creativity and being accountable for outcomes and risks.

Customer Orientation

The ability to manage the needs and expectations of customers (clients, colleagues, other stakeholders). This involves the ability to develop/improve/innovate products, services and processes, measure the results achieved and value created and quickly adjust actions accordingly.

Big Picture & Vision

Has a broad understanding of the business/industry and the direction of the Lavazza Group, monitoring market trends and external factors. Finally, it requires an integrated knowledge of the Group’s organization, processes and dynamics, the ability to identify interconnections and, most importantly, how their role directly impacts the Group context.

Leading People

Leading People is the ability to motivate and inspire others, give meaning to actions, create a “free and safe” work environment and support team members in their professional development. Finally, it involves the ability to assign SMART goals to team members, readjust their workload and priorities (if necessary), delegate and use mistakes as opportunities for growth, providing and seeking continuous feedback.

ESSENTIAL -Leadership & interpersonal skills across all teams and operating levels

ESSENTIAL Ability to negotiate at a senior level both internally & externally

ESSENTIAL - Strong financial and analytical approach underpinned through evidence-based decision making

ESSENTIAL -Demonstration of Sales KPI & Sales funnel application and management

The successful candidate will be required to complete and satisfy full back ground checks which will include a DBS check.

Candidates must understand that we are based in Basingstoke, North Hampshire and this is where they will be based.

Sales Director – Energy Brokerage | UK

We’re partnering with a high-growth, PE-backed energy brokerage and advisory firm that’s on a mission to reshape the UK energy market and we’re looking for a Sales Director who can lead from the front and scale a high-performing sales engine.

This is a rare opportunity to step into a strategic leadership role at a pivotal stage of growth. With bold M&A activity underway and a plan to expand the direct sales team from 6 to 25+ in the next six months, the business is gearing up for a major scale-up phase and needs an experienced, hands-on leader to bring structure, pace, and performance excellence.

If you’re the kind of leader who thrives in fast-moving, entrepreneurial environments , knows how to build and inspire top-performing sales teams , and has a track record of driving revenue in energy, renewables, or B2B services, this could be your next big move.

What You’ll Drive

• Lead and scale the direct sales function , from team structure and hiring to coaching, performance management, and culture.
• Develop and implement scalable sales strategies and processes that underpin rapid team growth and M&A integration.
• Drive commercial success across new business, renewals, and cross-sell of value-added services (solar, energy audits, monitoring solutions).
• Collaborate with the executive team to refine and execute the go-to-market and growth strategy .
• Own and deliver against sales P&L targets , ensuring strong client retention and lifetime value.

About You

• Proven ability to build, scale, and lead high-performing B2B sales teams in fast-growth or transformation settings.
• A hands-on, people-centric leader who develops and empowers talent while embedding sales discipline and process.
• Strong commercial acumen and strategic mindset , capable of driving consistency across multi-site or multi-entity operations.
• Experience in energy brokerage, Solar-as-a-Service, or adjacent sectors (insurance, financial services, etc.).
• Exposure to private equity-backed, buy-and-build models is a major plus.
• If you have a large network within Public Sector, Property and/or Food, Retail & Hotels sector - that's advantageous

What’s On Offer

• Competitive base salary + uncapped performance-based commission
• Equity opportunity as the business scales
• The chance to shape and define the commercial future of a rapidly growing, acquisition-driven organisation

If you’re ready to take the reins and build something exceptional in the energy space, let’s talk.

• Develop and execute comprehensive sales strategies to achieve and exceed revenue targets.
• Lead, mentor, and motivate a team of account executives and sales professionals.
• Build and maintain strong, long-lasting relationships with key enterprise clients and strategic partners.
• Identify and pursue new business opportunities and market segments.
• Oversee the entire sales cycle, from prospecting and lead generation to closing deals.
• Develop accurate sales forecasts and manage the sales pipeline effectively.
• Collaborate with marketing, product, and customer success teams to ensure a cohesive go-to-market strategy.
• Analyze sales data and market trends to identify areas for improvement and growth.
• Conduct regular performance reviews and provide coaching to the sales team.
• Represent the company at industry events, conferences, and client meetings.
• Ensure adherence to company sales policies and procedures.
• Stay informed about competitor activities and market dynamics.

• Bachelor's degree in Business Administration, Marketing, or a related field. MBA is a plus.
• Minimum of 7-10 years of progressive experience in enterprise software sales, with at least 3-5 years in a sales leadership role.
• Demonstrated success in consistently meeting or exceeding sales quotas and revenue targets.
• Proven experience in building, managing, and motivating successful sales teams.
• In-depth knowledge of enterprise sales methodologies and CRM systems (e.g., Salesforce).
• Strong understanding of the enterprise software market and competitive landscape.
• Exceptional negotiation, communication, presentation, and interpersonal skills.
• Strategic thinking and strong analytical abilities.
• Ability to travel as needed to meet with clients and attend events.
• A results-driven mindset and a passion for sales excellence.

• Develop and execute a comprehensive global sales strategy to achieve ambitious revenue targets and market penetration goals.
• Build, lead, train, and mentor a high-performing international sales team, fostering a culture of success and accountability.
• Establish and refine sales processes, methodologies, and best practices across all regions.
• Define sales territories, quotas, and key performance indicators (KPIs) for the sales team.
• Collaborate closely with marketing, product, and customer success teams to ensure alignment and support for sales initiatives.
• Identify and pursue new business opportunities and strategic partnerships in key global markets.
• Conduct regular performance reviews and provide ongoing coaching and development to sales representatives.
• Analyze sales data and market trends to identify areas for improvement and optimize sales strategies.
• Develop and manage the global sales budget, ensuring effective resource allocation.
• Represent the company at industry events and build strong relationships with key clients and stakeholders.
• Stay ahead of market dynamics, competitive landscape, and emerging technologies to maintain a competitive edge.
• Implement and leverage CRM systems to manage sales pipelines, track performance, and generate reports.

• Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
• 10+ years of progressive experience in sales leadership roles, with a significant focus on global SaaS sales.
• Demonstrated success in exceeding sales targets and driving substantial revenue growth in international markets.
• Proven ability to build, manage, and motivate high-performing sales teams in a remote environment.
• Expertise in SaaS sales methodologies (e.g., Solution Selling, Challenger Sale) and CRM platforms (e.g., Salesforce).
• Strong strategic thinking, negotiation, and communication skills.
• Excellent understanding of international business practices and cultural nuances.
• Ability to develop and execute effective go-to-market strategies.
• Strong analytical skills to interpret sales data and market insights.
• A passion for building relationships and closing complex deals.
• Adaptable and thrives in a fast-paced, remote-first work environment.