141 Seo Strategist jobs in London
Senior SEO Strategist
Posted 16 days ago
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Job Description
Key Responsibilities:
- Develop, implement, and manage effective SEO strategies across multiple websites.
- Conduct in-depth keyword research, competitive analysis, and content gap analysis.
- Optimize website content, technical SEO elements, and link-building efforts.
- Monitor and report on key SEO metrics, including organic traffic, rankings, and conversions.
- Stay abreast of the latest SEO trends, algorithm updates, and industry best practices.
- Collaborate with content creators, developers, and marketing teams to ensure SEO best practices are integrated into all digital activities.
- Identify new opportunities for organic growth and implement innovative SEO tactics.
- Manage and mentor junior SEO specialists.
- Conduct technical SEO audits and provide actionable recommendations.
- Analyze search engine results pages (SERPs) and identify patterns and trends.
- Minimum of 5 years of experience in SEO, with a proven track record of success in driving organic growth.
- In-depth knowledge of SEO principles, techniques, and tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
- Strong understanding of technical SEO, on-page optimization, and off-page strategies.
- Excellent analytical skills and the ability to interpret complex data sets.
- Proficiency in keyword research and competitive analysis.
- Experience with content strategy and its impact on SEO.
- Strong written and verbal communication skills, with the ability to present complex strategies clearly.
- Ability to work independently and collaboratively within a remote team environment.
- Bachelor's degree in Marketing, Digital Media, Communications, or a related field, or equivalent practical experience.
- Experience in managing multiple SEO projects simultaneously is a plus.
SEO Strategist (Part-Time, Remote)
Posted 1 day ago
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Job Description
Senior SEO Content Strategist
Posted 6 days ago
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Job Description
Hire Digital is seeking a Senior SEO Content Strategist to lead both technical SEO and editorial content strategy. This role requires a strategic thinker who can integrate SEO insights, audience data, and content planning to drive measurable organic growth. The ideal candidate excels at combining on-page and technical SEO expertise with data-informed storytelling to shape content calendars that resonate with lifestyle audiences.
Requirements
RESPONSIBILITIES
SEO Strategy (Technical & On-Page)
- Conduct technical audits and implement on-site improvements to enhance site crawlability, speed, and indexation.
- Optimize website architecture, metadata, and internal linking structure to improve organic visibility and user experience.
- Track and report on SEO performance across key KPIs using tools like Google Search Console, GA4, Ahrefs, SEMrush, and Looker Studio.
- Collaborate with web developers and stakeholders to implement technical recommendations and structured data improvements.
- Monitor algorithm changes and adjust strategies accordingly to maintain search performance.
Content Strategy & Editorial Planning
- Leverage keyword research, trend analysis, and social listening tools to create content strategies aligned with target audiences (travel/lifestyle).
- Translate SEO insights into actionable editorial calendars, supporting content writers with structured briefs and optimization guidelines.
- Identify gaps in existing content and recommend new opportunities based on data, seasonality, and customer interests.
- Work closely with client stakeholders and internal teams to align content direction with brand tone and business objectives.
- Collaborate on campaign-level content planning, ensuring SEO best practices are applied across all deliverables.
REQUIREMENTS
- Previous experience in SEO strategy and content marketing, preferably with agency or editorial brand experience.
- Demonstrated success optimizing websites and scaling SEO content in B2C sectors such as travel, lifestyle, or finance.
- Proficient with tools such as Google Analytics 4, Search Console, Ahrefs, SEMrush, Screaming Frog, BuzzSumo, and content planning platforms.
- Deep understanding of audience intent, content mapping, and storytelling within SEO frameworks.
- Experience creating editorial strategies informed by SEO, competitive analysis, and cultural trends.
- Strong communication and collaboration skills, with the ability to guide writers, designers, and developers.
- Familiarity with Mastercard’s Priceless or travel-related brand tone is a plus.
Senior Digital Marketing Manager - Content Strategy & SEO
Posted 18 days ago
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Job Description
Key Responsibilities:
- Develop and implement a data-driven content strategy aligned with overall marketing and business objectives.
- Oversee all aspects of SEO, including keyword research, on-page and off-page optimization, technical SEO, and link-building strategies.
- Manage the creation, editing, and publishing of engaging and high-quality content across various digital platforms (website, blog, social media, email).
- Analyze website traffic, user behavior, and campaign performance using tools such as Google Analytics, SEMrush, and Ahrefs.
- Develop and manage digital marketing campaigns across multiple channels, including social media, email marketing, and paid advertising.
- Collaborate with internal teams (editorial, design, product) to ensure brand consistency and effective campaign execution.
- Monitor industry trends, competitor activities, and emerging digital marketing technologies to identify new opportunities.
- Manage the digital marketing budget and allocate resources effectively to maximize ROI.
- Provide regular reports on digital marketing performance, insights, and recommendations to senior management.
- Mentor junior members of the marketing team and foster a collaborative working environment.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on content strategy and SEO.
- Demonstrated success in developing and executing SEO strategies that have significantly improved organic search rankings and traffic.
- Proficiency with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics).
- Experience with content management systems (CMS) and social media management tools.
- Strong understanding of digital marketing best practices across various channels.
- Excellent writing, editing, and communication skills.
- Proven ability to manage projects, prioritize tasks, and meet deadlines in a remote setting.
- Strategic thinker with strong analytical and problem-solving abilities.
- Experience in the media industry is a plus.
Director, Consumer Research Content Strategy
Posted 1 day ago
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Job Description
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Director, Consumer Research Content Strategy OverviewMastercard Services enables customers across industries and geographies to make smarter decisions and reach better outcomes with a tailored portfolio of solutions beyond the transaction.
• We harness the power of real-time, anonymized, aggregated transaction data; powerful software platforms; and a wealth of expertise.
• e empower customers to make better data-driven decisions by unlocking a holistic view of consumer behavior beyond their four walls and distilling actionable insights from data.
• W work with financial institutions, retailers, telecommunications organizations, travel companies, and more.
The Mastercard Services global product team is seeking a manager to support the evolution of consumer research in the Business &Market Intelligence business.
Consumer Research Content Strategy at Mastercard
We are seeking a strategic and insight-led professional to join Mastercard Research Center as the Director of Consumer Research Content Strategy. This unique role sits at the intersection of consumer understanding, global and local trends, and business development — responsible for identifying key themes and content opportunities that reflect what matters most to consumers around the world, to develop new consumer research products.
Reporting to the Global Lead of Mastercard Research Center, you will synthesize market intelligence, regional input, and global trends into actionable content direction. While not responsible for content production, you will guide the development of new products that add value and insights to Mastercard clients.
Role
• Ide tify and define high-impact topics based on regional market input, industry intelligence, and evolving consumer / Small business interests.
• S ay ahead of industry trends, emerging cultural narratives, and competitive activity.
• S rve as the bridge between global consumer trends and local market relevance.
• M nitor cultural, behavioral, and category-specific shifts across regions to inform content planning.
• L ad the development of a global content strategy framework considering topics, markets, audiences, etc.
• S pport MRC team with insight-backed topics that shapes new offerings
• P rtner with regional teams to gather inputs, validate topics, and support content planning.
• A t as a central point of coordination for content direction across regions, ensuring scalability and consistency.
• F cilitate regular insight-sharing internally and with clients
All About You
• 8 years of experience in Consumer Research Industry
• P yments and Financial services knowledge
• E perience with content strategy, consumer insight or related roles in a global organization.
• S rong ability to synthesize diverse inputs (market trends, regional feedback, competitive analysis) into clear strategic direction.
• E ceptional collaboration and communication skills across geographies, cultures, and functions.
• S illed at balancing global perspective with regional nuance.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
Content Strategy Senior Consultant - London
Posted today
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Job Description
Why join frog?
Since June 2021, frog is part of Capgemini Invent. frog partners with customer-centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology. We’re inventing the future of customer experiences by delivering market-defining business models, products, services, brand engagements and communications.
Joining frog means you’ll be joining the “pond,” a global network of studios, each with a thriving in-person and vibrant virtual culture. frogs are curious, collaborative, and courageous, united by our passion for improving the human experience across our areas of expertise, while each bringing our unique and diverse skills and experiences to the table. We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets. frogs prize humour, positivity, and community just as highly as performance and outcomes. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community—and the world at large.
What you will be doing
We are seeking to grow our Customer Transformation consulting practice by hiring a dynamic Content Lifecycle & Strategy Senior Consultant. The individual we are looking for must have a sound understanding of Marketing Strategy and Activation, with specific experience in Content Lifecycle Management Solutions and a proven ability to shape and deliver innovative marketing related programmes of work.
You should have some of the following experience:
• Degree educated or equivalent.
• Minimum 7 years’ experience, preferably in an agency/consultancy or Industry.
• Understanding of content lifecycle management, digital publishing, and omnichannel content delivery.
• Understanding of digital content across its entire lifecycle—from creation and governance to distribution.
• You must also have hands on experience in driving digital transformation more broadly, in areas such as building marketing strategies, designing future-fit marketing operations, and activating content, data & technology to deliver growth.
• You will need to understand how to turn a set of business objectives, into capabilities and map those capabilities to solutions.
An overview of the role:
This role is an exciting blend of management consulting skills, mixed with Content Lifecycle Management specialism along with Marketing Strategy and Operations.
• You will engage with clients to understand how they can transform their Content Lifecycle Management and wider marketing practices to better influence changes in consumer behaviour through progressive ideas, creativity, and consumer insights.
• You will work with multi-disciplinary teams to design, develop and deploy marketing strategies & deliver quality consulting work that meets client commercial and strategic objectives.
• You will help clients design, implement, and optimize content operations across digital platforms, ensuring seamless content delivery, governance, and performance.
• You will stay current with industry trends in content management, headless CMS, DAM, Workflow, personalization, measurement/analytics and digital experience platforms.
• You will have experience working in one of more of Consumer Products, Retail, Technology, Utilities, Telco, Public Sector, Financial Services.
What we look for
A good fit for this role will bring many of the skills, experience, and attributes below
• Pragmatic problem-solver – Focuses on finding practical solutions and reducing complexity to drive results.
• Proactive and flexible – Adopts a hands-on approach to solving problems and adjusts to shifting priorities with ease.
• Collaborative team player – Builds strong relationships and works effectively across diverse stakeholders.
• Excellent interpersonal skills – Builds trust and fosters strong connections with colleagues, clients, and stakeholders.
• Adaptable and agile – Thrives in dynamic environments and embraces modern, agile ways of working
It would be a bonus if you had:
• Familiarity with CMS platforms (i.e. Adobe Experience Manager, Contentful, Wordpress, etc) and/or with DAM tools such as Adobe Assets, Bynder, etc, and/or with workflow tools such as Workfront, Monday.com, etc.
• Familiarity with compliance and regulatory frameworks relevant to digital content.
We don’t just believe in inclusion, we actively go out to making it a working reality. Driven by our core values and Inclusive Futures for All campaign, we build environments where you can bring you whole self to work.
We aim to build an environment where employees can enjoy a positive work-life balance. We embed hybrid working in all that we do and make flexible working arrangements the day-to-day reality for our people. All UK employees are eligible to request flexible working arrangements.
Employee wellbeing is vitally important to us as an organisation. We see a healthy and happy workforce a critical component for us to achieve our organisational ambitions. To help support wellbeing we have trained ‘Mental Health Champions’ across each of our business areas. We have also invested in wellbeing apps such as Thrive and Peppy.
CSR
We’re also focused on using tech to have a positive social impact. So, we’re working to reduce our own carbon footprint and improve everyone’s access to a digital world. It’s something we’re really serious about. In fact, we were even named as one of the world’s most ethical companies by the Ethisphere Institute for the 10th year. When you join Capgemini, you’ll join a team that does the right thing.
Whilst you will have London, Manchester or Glasgow as an office base location, you must be fully flexible in terms of assignment location, as these roles may involve periods of time away from home at short notice.
We offer a remuneration package which includes flexible benefits options for you to choose to suit your own personal circumstances and a variable element dependent grade and on company and personal performance.
Director, Consumer Research Content Strategy
Posted today
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Job Description
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Director, Consumer Research Content Strategy

Posted 13 days ago
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Job Description
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Director, Consumer Research Content Strategy
Overview
Mastercard Services enables customers across industries and geographies to make smarter decisions and reach better outcomes with a tailored portfolio of solutions beyond the transaction.
- We harness the power of real-time, anonymized, aggregated transaction data; powerful software platforms; and a wealth of expertise.
- We empower customers to make better data-driven decisions by unlocking a holistic view of consumer behavior beyond their four walls and distilling actionable insights from data.
- We work with financial institutions, retailers, telecommunications organizations, travel companies, and more.
The Mastercard Services global product team is seeking a manager to support the evolution of consumer research in the Business &Market Intelligence business.
Consumer Research Content Strategy at Mastercard
We are seeking a strategic and insight-led professional to join Mastercard Research Center as the Director of Consumer Research Content Strategy. This unique role sits at the intersection of consumer understanding, global and local trends, and business development - responsible for identifying key themes and content opportunities that reflect what matters most to consumers around the world, to develop new consumer research products.
Reporting to the Global Lead of Mastercard Research Center, you will synthesize market intelligence, regional input, and global trends into actionable content direction. While not responsible for content production, you will guide the development of new products that add value and insights to Mastercard clients.
Role
- Identify and define high-impact topics based on regional market input, industry intelligence, and evolving consumer / Small business interests.
- Stay ahead of industry trends, emerging cultural narratives, and competitive activity.
- Serve as the bridge between global consumer trends and local market relevance.
- Monitor cultural, behavioral, and category-specific shifts across regions to inform content planning.
- Lead the development of a global content strategy framework considering topics, markets, audiences, etc.
- Support MRC team with insight-backed topics that shapes new offerings
- Partner with regional teams to gather inputs, validate topics, and support content planning.
- Act as a central point of coordination for content direction across regions, ensuring scalability and consistency.
- Facilitate regular insight-sharing internally and with clients
All About You
- 8+ years of experience in Consumer Research Industry
- Payments and Financial services knowledge
- Experience with content strategy, consumer insight or related roles in a global organization.
- Strong ability to synthesize diverse inputs (market trends, regional feedback, competitive analysis) into clear strategic direction.
- Exceptional collaboration and communication skills across geographies, cultures, and functions.
- Skilled at balancing global perspective with regional nuance.
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
Head of Content Strategy & Editorial
Posted today
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Job Description
Responsibilities:
- Develop and implement a comprehensive content marketing strategy aligned with business objectives.
- Oversee the editorial calendar, planning and commissioning content across various formats (articles, videos, social media, podcasts).
- Manage and mentor a team of content creators, editors, and copywriters.
- Ensure the production of high-quality, engaging, and SEO-optimized content.
- Define and maintain brand voice, tone, and style guidelines.
- Analyze content performance metrics and provide actionable insights for optimization.
- Collaborate with marketing, PR, and product teams to integrate content strategies.
- Identify emerging trends and opportunities in content marketing and media.
- Oversee PR initiatives to enhance brand visibility and reputation.
- Manage content production budgets and resources effectively.
Qualifications:
- Master's degree in Journalism, Marketing, Communications, or a related field.
- 8+ years of experience in content strategy, editorial management, or digital marketing.
- Proven track record of developing and executing successful content strategies.
- Strong understanding of SEO, SEM, social media marketing, and analytics tools (e.g., Google Analytics, SEMrush).
- Excellent editorial judgment, writing, and editing skills.
- Demonstrated experience in managing creative teams.
- Strong strategic thinking and analytical abilities.
- Exceptional communication and interpersonal skills.
- Experience in PR or corporate communications is a plus.
- Familiarity with content management systems (CMS).
Head of Digital Content Strategy
Posted 20 days ago
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