235 Social Media Marketing Roles jobs in London

We are seeking a dynamic and creative Social Media Marketing Manager to join our vibrant team in London, England, UK . This role operates on a hybrid basis, combining focused work in our central London office with the flexibility of remote work. You will be responsible for developing and executing comprehensive social media strategies across various platforms to enhance brand awareness, drive engagement, and generate leads. Your key responsibilities will include creating compelling content, managing social media calendars, monitoring social media trends, and analysing campaign performance. You will work closely with the marketing and content teams to ensure brand consistency and optimise campaign effectiveness. The ideal candidate will have a proven track record in social media management, a deep understanding of different social media channels and their respective audiences, and proficiency in social media analytics tools. You should be adept at crafting engaging copy, designing eye-catching visuals, and staying ahead of the curve in the ever-evolving digital landscape. This role requires excellent communication, analytical, and project management skills. You will be expected to report on key metrics, provide insights, and make data-driven recommendations for strategy adjustments. The hybrid nature of the role allows for collaborative brainstorming sessions and team meetings in the office, while remote days provide focused time for content creation, analysis, and strategic planning. If you are a results-oriented social media expert with a passion for storytelling and a knack for building online communities, we encourage you to apply.

Responsibilities:

• Develop and implement engaging social media strategies across platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Create, curate, and schedule high-quality, relevant content (text, images, video).
• Monitor social media channels for industry trends, competitor activity, and customer feedback.
• Engage with the online community, responding to comments and messages in a timely and professional manner.
• Analyse social media data and generate performance reports with actionable insights.
• Collaborate with the marketing team to align social media campaigns with broader marketing objectives.
• Manage paid social media advertising campaigns, optimising for ROI.
• Identify and engage with relevant influencers and brand advocates.
• Stay up-to-date with the latest social media best practices, tools, and technologies.
• Build and maintain a strong online brand presence and community.

Qualifications:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3-5 years of experience in social media management and digital marketing.
• Proven track record of developing and executing successful social media campaigns.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, platform-specific insights).
• Excellent copywriting, editing, and visual content creation skills.
• Strong understanding of SEO principles and content marketing.
• Ability to work effectively both independently and as part of a hybrid team.
• Creative thinking and strong analytical skills.
• Experience with paid social advertising is a plus.

We offer a dynamic work environment with opportunities for professional growth.

Hire Digital is seeking a Social Media Manager  to lead the client's Instagram channel and expand the brand's presence across LinkedIn and YouTube. You’ll drive organic growth, build brand awareness, and create engaging content tailored to UK and US audiences.

Requirements

RESPONSIBILITIES

• Develop and execute a social media strategy with a focus on Instagram growth, engagement, and brand awareness.

• Create and manage compelling, on-brand content (posts, stories, reels, video snippets) tailored to UK/US audiences.
• Support and optimize LinkedIn and YouTube  activity, ensuring cross-platform consistency.
• Drive community engagement by monitoring comments, messages, and trends, turning followers into advocates.
• Use analytics tools to track performance, provide insights, and iterate strategy based on data-driven results.
• Collaborate with internal teams to align messaging with product launches, campaigns, and partnerships.
• Stay on top of emerging social media trends, competitor activity, and platform innovations.
• (Future) Support paid social campaigns across Instagram and other platforms when needed.

REQUIREMENTS

• Proven experience growing and managing Instagram accounts for consumer brands (ideally lifestyle, healthtech, or safety-focused).
• Strong creative skills: content ideation, visual storytelling, and copywriting tailored to the platform and audience.
• Familiarity with UK (primary) and US (secondary) social media landscapes, including cultural tone and trends.
• Solid grasp of analytics, performance metrics, and growth tactics.
• Preferably with experience with paid social campaigns  (Facebook/Instagram Ads Manager, TikTok Ads, Google/YouTube Ads).
• Excellent communication skills and ability to work independently within a lean, entrepreneurial team.

Our client is a rapidly growing e-commerce brand seeking a highly experienced and strategic Senior Social Media Marketing Manager to lead their social media presence. This is a fully remote position, offering unparalleled flexibility, though the company is based in **London, England, UK**. You will be responsible for developing and executing innovative social media strategies that drive brand awareness, engagement, community growth, and ultimately, conversions. This is a unique opportunity to shape the voice and online identity of a dynamic brand from anywhere. Key responsibilities include:

• Developing and implementing a comprehensive social media strategy across all relevant platforms (e.g., Instagram, TikTok, Facebook, Twitter, LinkedIn, Pinterest).
• Creating, curating, and managing engaging and high-quality content, including visuals, videos, and written copy, tailored for each platform.
• Managing the social media content calendar, ensuring timely and consistent posting.
• Monitoring social media channels for trends, conversations, and opportunities for engagement.
• Building and nurturing an active and engaged online community, responding to comments and messages promptly.
• Developing and executing paid social media advertising campaigns, including budget management, targeting, and performance optimization.
• Analysing social media data and performance metrics, providing regular reports with insights and actionable recommendations for improvement.
• Collaborating with cross-functional teams, including marketing, creative, and customer service, to ensure brand consistency and integrated campaign execution.
• Staying up-to-date with the latest social media trends, platform updates, algorithms, and best practices.
• Identifying and engaging with influencers and brand advocates to amplify reach and credibility.
• Managing social media tools for scheduling, monitoring, and reporting.

The ideal candidate will have a Bachelor's degree in Marketing, Communications, or a related field, with a minimum of 5 years of experience in social media marketing, with a proven track record of success in managing and growing brand presences. Deep understanding of various social media platforms, their algorithms, and best practices is essential. Proficiency in social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics) is required. Excellent copywriting, content creation, and visual storytelling skills are a must. Strong analytical, strategic thinking, and communication skills are paramount. This fully remote role offers the chance to make a significant impact on a growing brand's online success.

Senior Social Media Manager | Large Fashion & Home Retailer | 12 Month FTC | London/Hybrid | Highly Competitive Package

This is an exciting maternity cover opportunity for a Senior Social Media & Influencer Lead to take ownership of a high-profile social and influencer strategy within a fast-paced, multi-category online retailer. With a bold new brand direction already in place, this role offers the chance to shape organic social, influencer, and celebrity activity at scale.

The Senior Social Media & Influencer Lead will oversee a substantial budget and manage a large, creative team, ensuring content and campaigns not only engage but deliver meaningful brand and commercial impact. Working across categories including fashion, beauty, home, and tech, this role is about combining cultural insight with commercial thinking to deliver scroll-stopping campaigns.

This is a leadership position suited to a confident and creative operator who is as comfortable setting strategy as they are championing innovation and bringing ideas to life.

Key Responsibilities

• Lead the strategy and execution of organic social, influencer, and celebrity partnerships, ensuring alignment with wider brand and trading priorities.

• Develop and deliver quarterly and annual content plans, collaborating with brand, PR, paid media, and category teams.

• Stay ahead of platform trends and algorithm shifts, testing new formats and features to drive innovation.

• Oversee the influencer programme, building a strong network of creators and negotiating impactful partnerships.

• Manage high-profile talent relationships to strengthen brand presence across multiple categories.

• Inspire and develop a growing team, fostering a culture of creativity, collaboration, and results.

• Own performance measurement and reporting, providing clear insight to senior stakeholders.

• Manage a multi-million-pound budget, ensuring smart prioritisation and maximum ROI.

What We're Looking For

• Significant experience in social and influencer marketing, including leadership at a senior level.

• Proven success in delivering end-to-end strategies that balance brand storytelling with commercial performance.

• Strong knowledge of content planning, social-first campaigns, and multi-platform storytelling.

• Hands-on experience managing influencers, creators, and talent, with measurable results.

• Commercial awareness, with experience linking social output to trading goals and negotiating contracts.

• Excellent communication skills, with the ability to influence senior stakeholders and cross-functional teams.

• Organised, resilient, and action-oriented, with the ability to manage multiple projects at pace.

• Strong analytical skills and familiarity with influencer platforms and social analytics tools.

• Passion for culture, creativity, and innovation, combined with a pragmatic approach to delivery.

This Senior Social Media & Influencer Lead position offers the chance to play a defining role in shaping the future of social and influencer marketing for a well-established retailer at a pivotal point of transformation.

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Senior Social Media Manager | Large Fashion & Home Retailer | 12 Month FTC | London/Hybrid | Highly Competitive Package

This is an exciting maternity cover opportunity for a Senior Social Media & Influencer Lead to take ownership of a high-profile social and influencer strategy within a fast-paced, multi-category online retailer. With a bold new brand direction already in place, this role offers the chance to shape organic social, influencer, and celebrity activity at scale.

The Senior Social Media & Influencer Lead will oversee a substantial budget and manage a large, creative team, ensuring content and campaigns not only engage but deliver meaningful brand and commercial impact. Working across categories including fashion, beauty, home, and tech, this role is about combining cultural insight with commercial thinking to deliver scroll-stopping campaigns.

This is a leadership position suited to a confident and creative operator who is as comfortable setting strategy as they are championing innovation and bringing ideas to life.

Key Responsibilities

• Lead the strategy and execution of organic social, influencer, and celebrity partnerships, ensuring alignment with wider brand and trading priorities.

• Develop and deliver quarterly and annual content plans, collaborating with brand, PR, paid media, and category teams.

• Stay ahead of platform trends and algorithm shifts, testing new formats and features to drive innovation.

• Oversee the influencer programme, building a strong network of creators and negotiating impactful partnerships.

• Manage high-profile talent relationships to strengthen brand presence across multiple categories.

• Inspire and develop a growing team, fostering a culture of creativity, collaboration, and results.

• Own performance measurement and reporting, providing clear insight to senior stakeholders.

• Manage a multi-million-pound budget, ensuring smart prioritisation and maximum ROI.

What We're Looking For

• Significant experience in social and influencer marketing, including leadership at a senior level.

• Proven success in delivering end-to-end strategies that balance brand storytelling with commercial performance.

• Strong knowledge of content planning, social-first campaigns, and multi-platform storytelling.

• Hands-on experience managing influencers, creators, and talent, with measurable results.

• Commercial awareness, with experience linking social output to trading goals and negotiating contracts.

• Excellent communication skills, with the ability to influence senior stakeholders and cross-functional teams.

• Organised, resilient, and action-oriented, with the ability to manage multiple projects at pace.

• Strong analytical skills and familiarity with influencer platforms and social analytics tools.

• Passion for culture, creativity, and innovation, combined with a pragmatic approach to delivery.

This Senior Social Media & Influencer Lead position offers the chance to play a defining role in shaping the future of social and influencer marketing for a well-established retailer at a pivotal point of transformation.

BBBH34376

Our client is searching for a creative and results-driven E-commerce & Social Media Marketing Manager to lead their digital strategy, operating on a fully remote basis. This pivotal role involves developing and executing comprehensive online marketing campaigns to drive brand awareness, customer engagement, and sales growth across e-commerce platforms and social media channels. You will be responsible for managing all aspects of the digital marketing funnel, from content creation and campaign management to analytics and reporting. This remote position requires a deep understanding of current digital marketing trends, social media algorithms, and e-commerce best practices.

Key responsibilities include:

• Developing and implementing an integrated e-commerce and social media marketing strategy aligned with business objectives.
• Managing and growing the company's presence across key social media platforms (e.g., Instagram, Facebook, TikTok, LinkedIn).
• Creating engaging and high-quality content (visuals, copy, video) for social media and e-commerce product pages.
• Planning and executing paid social media advertising campaigns, optimizing for ROI.
• Managing email marketing campaigns, including list segmentation, automation, and performance analysis.
• Monitoring website analytics and social media metrics, providing regular reports and actionable insights.
• Identifying and collaborating with influencers and brand partners.
• Staying updated on the latest trends in e-commerce, social media marketing, and digital advertising.
• Optimizing product listings and website user experience to improve conversion rates.
• Managing the e-commerce budget effectively and allocating resources to maximize impact.

The ideal candidate will hold a Bachelor's degree in Marketing, Digital Media, Communications, or a related field, or have equivalent professional experience. A minimum of 5 years of experience in e-commerce and social media marketing is essential, with a proven track record of successful campaign management and demonstrable growth. Proficiency in social media management tools, analytics platforms (e.g., Google Analytics), and e-commerce platforms (e.g., Shopify, Magento) is required. Excellent copywriting, content creation, and visual design skills are highly desirable. Strong analytical abilities and a data-driven approach to marketing are crucial for this remote role. If you are a strategic thinker with a passion for digital storytelling and driving online sales, we invite you to apply.

Our client, a dynamic online retailer, is seeking a creative and data-driven E-commerce Marketing Specialist & Social Media Manager to join their team in London, England, UK . This role is pivotal in driving online sales, enhancing brand visibility, and engaging with customers across various digital platforms. You will be responsible for developing and executing comprehensive e-commerce marketing strategies, including email marketing, paid advertising campaigns, SEO optimisation, and managing all social media channels. The ideal candidate will have a proven track record in e-commerce, a passion for digital marketing, and a deep understanding of consumer behaviour in the online space.

You will manage the creation and scheduling of compelling social media content, fostering community engagement and driving traffic to the e-commerce website. Experience with social media advertising platforms (e.g., Facebook Ads Manager, Instagram Ads) is essential for developing and optimising paid social campaigns. You will also be responsible for analysing website traffic, sales data, and campaign performance using tools like Google Analytics to identify trends and opportunities for growth. Developing and implementing effective email marketing campaigns to nurture leads, retain customers, and drive repeat purchases will be a key responsibility. This hybrid role offers a blend of office-based collaboration and remote flexibility. The ability to translate marketing insights into actionable strategies that boost conversion rates and customer lifetime value is crucial. The successful applicant will be a key player in the company's digital growth, contributing to a vibrant online brand presence.

Key Responsibilities:

• Develop and implement e-commerce marketing strategies to drive sales and customer acquisition.
• Manage and grow the company's social media presence across multiple platforms.
• Create engaging and on-brand content for social media, email, and website.
• Plan and execute paid social media advertising campaigns.
• Develop and manage email marketing campaigns, including segmentation and automation.
• Optimise website content and product listings for search engines (SEO).
• Analyse website performance, sales data, and campaign ROI using analytics tools.
• Monitor online brand reputation and customer feedback.
• Collaborate with the design and content teams to ensure brand consistency.
• Stay updated on e-commerce trends and digital marketing best practices.

Qualifications:

• Proven experience in e-commerce marketing and social media management.
• Demonstrable success in driving online sales and customer engagement.
• Expertise in social media platforms and advertising tools.
• Proficiency with email marketing platforms and strategies.
• Strong understanding of SEO principles and e-commerce best practices.
• Experience with Google Analytics and other web analytics tools.
• Excellent copywriting, content creation, and communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work effectively in a hybrid work environment.
• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Our client, a rapidly growing online retailer, is seeking a strategic and results-oriented Senior E-commerce & Social Media Marketing Manager to lead their digital marketing efforts in London, England, UK . This pivotal role will be responsible for developing and executing comprehensive strategies to drive online sales, enhance brand visibility, and foster strong customer engagement across e-commerce platforms and social media channels. The ideal candidate will possess a deep understanding of digital marketing trends, analytics, and a proven track record of success in a fast-paced e-commerce environment.

Key Responsibilities:

• Develop and implement integrated e-commerce and social media marketing strategies to achieve sales and brand awareness objectives.
• Manage all aspects of the company's e-commerce presence, including website optimisation, user experience, and conversion rate optimisation (CRO).
• Oversee the creation and execution of engaging content for social media platforms (e.g., Instagram, Facebook, TikTok, Twitter).
• Develop and manage paid social media advertising campaigns, including budget allocation, targeting, and performance analysis.
• Utilise SEO and SEM best practices to drive organic and paid traffic to the e-commerce website.
• Analyse website traffic, sales data, and social media metrics to identify trends, insights, and opportunities for improvement.
• Manage email marketing campaigns, including list segmentation, campaign creation, and performance tracking.
• Collaborate with creative teams, product managers, and customer service to ensure cohesive brand messaging and customer experience.
• Stay up-to-date with the latest e-commerce and social media trends, tools, and best practices.
• Manage relationships with external agencies and vendors as needed.

Qualifications and Experience:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• A minimum of 7 years of progressive experience in e-commerce and social media marketing, with at least 3 years in a management or senior role.
• Proven experience in developing and executing successful digital marketing campaigns that drive online sales and engagement.
• Strong understanding of e-commerce platforms (e.g., Shopify, Magento), SEO, SEM, PPC, and email marketing.
• Expertise in social media marketing, content creation, and community management.
• Proficiency in Google Analytics, social media analytics tools, and e-commerce reporting dashboards.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong leadership, communication, and project management abilities.
• Experience with A/B testing and conversion rate optimisation techniques.
• A passion for the retail industry and digital innovation.

This hybrid role offers a dynamic work environment within our central London, England, UK office, providing ample opportunities for professional growth and impact.

**Role Introduction / Overview:**
Enterprise Services and Public Affairs seeks to enhance and protect the reputation of Citi, its businesses and the brand through direct and indirect communication with Citi's various stakeholders, including our colleagues. The Communications team is a nimble group in Enterprise Services and Public Affairs that covers a broad scope of responsibilities, ranging from executive communications and public engagements to quarterly earnings and corporate reputation programs as well as communications that support our lines of business. The nature of the work provides a dynamic environment where members of the team serve as company spokespeople to media, drive engagement with colleagues and develop external and internal digital communications for a global workforce of more than 200,000 colleagues. Within Citi, the team works with many internal partners, including senior leadership, and regularly coordinates closely with other members of the Enterprise Services and Public Affairs team across the world.
This is a high energy, hardworking and affable team that values colleagues who can anticipate what needs to get done and act accordingly, are quick thinkers and can problem solve matters that arise unexpectedly, are intellectually curious, and who have high professional standards, strong judgment and thoughtful work product. We always bring a client service attitude to our work and always strive to be energetic and maintain a good sense of humor.
The Digital & Social Media Manager - Vice President is a key member of the Communications team within Enterprise Services and Public Affairs. You will work with senior leadership and partners throughout the Global Communications organization and businesses to support reputation management and drive engagement on Citi's social media and digital channels. The person in this role should be comfortable working across various team functions in support of larger communications goals and will be actively involved in content management and development, process management, measurement and social listening.
**What you'll do:**
+ In partnership with the Head of Digital Content and Social Media, develop and drive Citi's social media and digital content strategy
+ Work with the team to advance Citi's core communications goals and objectives across social and digital channels
+ Assist in development of content and/or content strategy to support core social media campaigns across corporate and executive channels
+ Support content management on Citigroup.com, liaising between technology and communications, marketing or business stakeholders to make regular content updates, support core initiatives and execute campaigns on the website
+ Act as a day-to-day lead for reputation management on social media, using social listening tools to identify trends and opportunities relevant to Citi and monitor key issues and conversations
+ Coordinate content scheduling and publishing across corporate social channels using content management tool, partnering with internal stakeholders to identify overlaps and gaps across business units or initiatives
+ Provide guidance and counsel on content distribution
+ Work with stakeholders to create custom web experiences surrounding key events and activations, acting as a strategic counselor and seamlessly balancing new requests against existing priorities and firmwide initiatives
+ Assist in sourcing and developing creative assets for optimal use and performance across channels, partnering with creative and media teams when needed
+ Support digital and social media elements of live and virtual live events in partnership with PR, production and digital teams
+ Use metrics reports, monitoring to continually adapt and improve Citi's social media and web presence
+ Be knowledgeable about new trends, best practices and opportunities in the social, digital space, identifying white space and opportunities for Citi
+ Be a steward of brand voice, being mindful of consistency across business units and activations
+ Partner closely with Communications leadership and teams to inform and advise on both ongoing communications work and areas of opportunity
+ Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards
**What We'll Need From You:**
+ Knowledge of communications or marketing and significant experience of increased responsibility, preferably with a large and complex organization
+ Extensive knowledge of social media channels and platforms
+ Experience distilling complex subject matter into easily-understood digital content
+ Aptitude for developing and shaping compelling content for internal and external audiences
+ Ability to adapt content across social and digital channels
+ Subject matter expertise in social media platforms and trends
+ Strong grasp in social listening and social media issues management
+ Experience interfacing and collaborating with individuals in technical roles
+ Knowledge and ability to apply fundamentals of Search Engine Optimization and Generative Engine Optimization
+ Familiarity with content management tools such as Sprinklr
+ General understanding and comfort level with AI tools and their application to Communications
+ Strong attention to detail
+ A leader who will implement initiatives effectively and proactively drive projects forward
+ Strong communications (written, verbal and interpersonal) skills, including tact, diplomacy, and ability to influence senior executives
+ Integrity, maturity, dependability, a positive professional attitude
+ A team player who will implement initiatives effectively and motivate others to carry out their work
+ Excellent organizational and project management skills
+ Experience or demonstrated ability to work effectively in a team-based environment within a heavily matrixed organization
+ Track record of success in delivering high quality work in a fast paced and dynamic environment
**Education:**
+ Bachelor's degree in business management, communications, marketing or another related field
**Critical Competencies:**
+ Oral Communication
+ Written Communication
+ Social Listening
+ Content Strategy
+ Measurement & Analytics
+ Project Management
+ Relationship Building
+ Results Orientation
+ Strategic Orientation
**What we can offer you**
We work hard to have a positive financial and social impact on the communities we serve. In turn, we put our employees first and provide the best-in-class benefits they need to be well, live well and save well.
By joining Citi London, you will not only be part of a business casual workplace with a hybrid working model (up to 2 days working at home per week), but also receive a competitive base salary (which is annually reviewed), and enjoy a whole host of additional benefits such as:
+ Generous holiday allowance starting at 27 days plus bank holidays; increasing with tenure
+ A discretional annual performance related bonus
+ Private medical insurance packages to suit your personal circumstances
+ Employee Assistance Program Pension Plan
+ Paid Parental Leave
+ Special discounts for employees, family, and friends
+ Access to an array of learning and development resources
+ Alongside these benefits Citi is committed to ensuring our workplace is where everyone feels comfortable coming to work as their whole self every day. We want the best talent around the world to be energized to join us, motivated to stay, and empowered to thrive.
Sounds like Citi has everything you need? Then apply to discover the true extent of your capabilities.
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**Job Family Group:**
Communications and External Relations
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**Job Family:**
Communications Management
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**Time Type:**
Full time
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**Most Relevant Skills**
Please see the requirements listed above.
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**Other Relevant Skills**
For complementary skills, please see above and/or contact the recruiter.
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_If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review_ _Accessibility at Citi ( _._
_View Citi's_ _EEO Policy Statement ( _and the_ _Know Your Rights ( _poster._
Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.