170 Social Media Marketing Roles jobs in London

• Develop and implement engaging social media strategies across platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Create, curate, and schedule high-quality, relevant content (text, images, video).
• Monitor social media channels for industry trends, competitor activity, and customer feedback.
• Engage with the online community, responding to comments and messages in a timely and professional manner.
• Analyse social media data and generate performance reports with actionable insights.
• Collaborate with the marketing team to align social media campaigns with broader marketing objectives.
• Manage paid social media advertising campaigns, optimising for ROI.
• Identify and engage with relevant influencers and brand advocates.
• Stay up-to-date with the latest social media best practices, tools, and technologies.
• Build and maintain a strong online brand presence and community.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3-5 years of experience in social media management and digital marketing.
• Proven track record of developing and executing successful social media campaigns.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, platform-specific insights).
• Excellent copywriting, editing, and visual content creation skills.
• Strong understanding of SEO principles and content marketing.
• Ability to work effectively both independently and as part of a hybrid team.
• Creative thinking and strong analytical skills.
• Experience with paid social advertising is a plus.

Social Media Manager - Activities-Based Bar & Restaurant Group

Location: London Head Office (Hybrid working available) Employment Type: Full-time Salary: £40,000 - £5,000 per annum, depending on experience

About Our Client Our client is a dynamic and growing hospitality group that's redefining the dining and entertainment experience across the UK. Their unique venues combine exceptional food and drink with engaging activities, creating memorable experiences that keep guests coming back for more.

The Role Our client is seeking a creative and strategic Social Media Manager to elevate their brand presence across all digital platforms while supporting broader content creation needs. Based at their London head office with hybrid working options, the successful candidate will be responsible for showcasing their vibrant atmosphere, mouth-watering food, creative cocktails, and exciting activities to audiences nationwide, plus contributing to wider marketing content initiatives.

Key Responsibilities

Social Media Management

• Develop and execute comprehensive social media strategies across Instagram, TikTok, Facebook, Twitter, and emerging platforms
• Create engaging, on-brand content including photography, videography, and copywriting
• Manage content calendars and posting schedules across multiple venue locations
• Monitor social media trends and adapt strategies to maximize reach and engagement
• Engage with followers, respond to comments and messages, and build community
• Plan and execute social media campaigns for events, promotions, and new venue openings
• Coordinate with influencers and manage partnership collaborations

Content Creation & Marketing Support

• Produce high-quality written content for websites, blogs, newsletters, and promotional materials
• Create compelling copy for menus, promotional flyers, and in-venue marketing materials
• Develop content for email marketing campaigns and customer communications
• Support PR efforts with press releases, media kits, and promotional content
• Collaborate on broader marketing campaigns and brand storytelling initiatives
• Maintain brand voice and messaging consistency across all content touchpoints

Analytics & Strategy

• Analyze performance metrics across social media and content initiatives
• Provide regular reports with actionable insights and recommendations
• Collaborate with venue managers to capture authentic, location-specific content
• Ensure brand consistency while allowing for local personality at each venue

What They're Looking For

• 2/3+ years of social media management and content creation experience, preferably in hospitality or lifestyle brands
• Strong creative and copywriting skills with a portfolio demonstrating versatility across different content types
• Experience in content creation, photography, and basic video editing
• Excellent written communication skills with ability to adapt tone for different audiences and platforms
• Deep understanding of social media algorithms, trends, and best practices
• Experience with social media management tools, analytics platforms, and content management systems
• Knowledge of email marketing platforms and basic SEO principles
• Ability to work flexible hours including evenings and weekends when needed
• Self-motivated with excellent time management and project coordination skills
• Passion for food, drink, and entertainment experiences
• Full UK driving licence and willingness to travel between venues

What They Offer

• Competitive salary: 0,000 - 5,000 per annum, depending on experience
• Hybrid working arrangement with flexibility between London head office and remote work
• Performance bonuses
• Comprehensive benefits package including healthcare and pension
• Generous staff discounts across all venues
• Professional development opportunities and creative freedom
• Annual team events and venue experiences
• Career progression opportunities within their expanding business

Ready to Join Their Team? If candidates are passionate about creating scroll-stopping content, building engaged communities, and crafting compelling brand stories across multiple channels, our client wants to hear from them.

Applicants should send their CV, portfolio showcasing both social media work and broader content creation, and a brief cover letter explaining why they're perfect for this role.

Social Media Manager - UK & I

Cheapside, London

Reports to: Head of Communications, UK&I

About the Role

We’re looking for a creative, data-driven Social Media Manager to join our dynamic UKI marketing team. This role is central to building brand awareness and engagement across LinkedIn and other key platforms, championing employee advocacy, and amplifying both UK-led campaigns and global content.

You’ll be a key player in bringing our flagship campaigns - like the Hays Salary Guide - to life through compelling storytelling, innovative content formats, and strategic amplification. You’ll also represent the UKI region in our global social media competency group, collaborating with peers across our international network to share best practices and drive excellence.

We’re looking for someone who is truly passionate about social media, eager to drive our activity forward, experiment with new approaches, and continuously learn and evolve in line with platform trends and audience behaviours.

Key Responsibilities

• Lead LinkedIn strategy for the UKI region, driving brand awareness, engagement, and follower growth.
• Develop and execute content strategies across Facebook, Instagram, and other relevant platforms, ensuring channel-specific optimisation.
• Champion employee advocacy, working closely with internal stakeholders to activate our people as brand ambassadors.
• Collaborate with the UKI marketing team to bring campaigns to life through social-first content, including video, graphics, and copy.
• Partner with the global social media team to amplify global content and ensure regional relevance.
• Represent UKI in the global social media centre of excellence, contributing to shared learning and innovation.
• Collaborate cross-functionally with internal communications, training, sales enablement, and other teams to align messaging and maximise impact.
• Monitor and report on performance metrics, using insights to continuously optimise content and strategy.
• Stay ahead of platform trends, algorithm changes, and emerging formats -especially in video and visual storytelling.
• Work closely with senior business stakeholders, providing strategic guidance and acting as a trusted social media expert.

Knowledge, Qualifications, and Experience:

Essential:

• Proven experience managing LinkedIn and other social platforms in a B2B environment.
• Strong understanding of content strategy, copywriting, and visual storytelling.
• Experience with video creation for social media and editing tools (e.g., Canva, Adobe Premiere, CapCut).
• Experience with graphic creation tools for social media (e.g. Canva, Illustrator, InDesign).
• Experience using social media management and monitoring platforms (e.g., Sprinklr, Hootsuite, Brandwatch, or similar).
• Analytical mindset with a passion for data, KPIs, and performance optimisation.
• Excellent stakeholder management skills and the ability to influence at a senior level.
• A genuine passion for social media and its role in modern marketing.

Skills and Competencies

• Exceptional verbal and written communication skills.
• Collaborative and confident working cross-functionally with multiple teams – and independently.
• Innovative, proactive, and always looking for new ways to elevate our brand.
• Curious and open to trying new approaches, with a commitment to continuous learning and improvement.
• High level of organisation and time management.

In addition, Hays group offer:

• Competitive compensation and reward package
• Stimulating and rewarding work at a time of significant organisational change.
• An inclusive culture built on rewarding success and the opportunity to influence your future career path.
• Flexible hybrid working patterns.
• Broad range of employee wellbeing initiatives and benefits
• Community of internal support networks
• Paid volunteering day for all employees under our Working for Your Tomorrow Initiative

Life at Hays presents the opportunity for growth, varied career paths, exciting challenges and a culture of inclusion that celebrates diversity. As a committed Disability Confident employer, if you’re thinking of a new tomorrow for your career, whatever your background, let’s work together to create it!

At Hays, we share a passion for creating a culture of opportunities for our people to flourish and succeed, whatever your background. We know that diversity of perspective and an inclusive approach, which encourages those experiences and views to be heard, is great for business and therefore your career.

Hire Digital is seeking a Social Media Manager  to lead the client's Instagram channel and expand the brand's presence across LinkedIn and YouTube. You’ll drive organic growth, build brand awareness, and create engaging content tailored to UK and US audiences.

Requirements

RESPONSIBILITIES

• Develop and execute a social media strategy with a focus on Instagram growth, engagement, and brand awareness.

• Create and manage compelling, on-brand content (posts, stories, reels, video snippets) tailored to UK/US audiences.
• Support and optimize LinkedIn and YouTube  activity, ensuring cross-platform consistency.
• Drive community engagement by monitoring comments, messages, and trends, turning followers into advocates.
• Use analytics tools to track performance, provide insights, and iterate strategy based on data-driven results.
• Collaborate with internal teams to align messaging with product launches, campaigns, and partnerships.
• Stay on top of emerging social media trends, competitor activity, and platform innovations.
• (Future) Support paid social campaigns across Instagram and other platforms when needed.

REQUIREMENTS

• Proven experience growing and managing Instagram accounts for consumer brands (ideally lifestyle, healthtech, or safety-focused).
• Strong creative skills: content ideation, visual storytelling, and copywriting tailored to the platform and audience.
• Familiarity with UK (primary) and US (secondary) social media landscapes, including cultural tone and trends.
• Solid grasp of analytics, performance metrics, and growth tactics.
• Preferably with experience with paid social campaigns  (Facebook/Instagram Ads Manager, TikTok Ads, Google/YouTube Ads).
• Excellent communication skills and ability to work independently within a lean, entrepreneurial team.

Senior Social Media Marketing Manager

Full-time, London/Hybrid/Remote

We’re looking for a strategic and proactive Senior SMM Manager to own and elevate ANNA’s presence across social media. You’ll take charge of developing our SMM strategy, crafting compelling content, and building trust — all while scaling brand awareness and engagement across key channels.

• Develop and execute a data-driven SMM strategy across platforms like Instagram, TikTok, LinkedIn, YouTube, and others.
• Create content plans that take into account seasonality, trends, and company goals.
• Create standout creative assets — graphic, text, and video — independently or in collaboration with internal teams and external agencies.
• Build trust in Anna.money through storytelling, expert content, and interactive formats.
• Boost brand visibility and shape our social identity.
• Manage end-to-end social media operations: posting, moderating, engaging with comments, and responding to community feedback.
• Optimize content performance to increase reach, engagement, and followers.
• Analyze results and deliver monthly reports with actionable insights to guide strategy.

#LI-LS1

Requirements

• Minimum 3 years of SMM experience, including leadership in strategy development.
• Strong proficiency with analytics tools (Meta Business Suite, TikTok Analytics, Google Analytics, etc.).
• Excellent copywriting, storytelling, and visual content skills.
• Hands-on experience with tools like Figma, Photoshop, CapCut, Premiere Pro, or similar.
• Deep understanding of digital trends, platform algorithms, and organic promotion techniques.
• Creative mindset, strategic thinking, and a knack for delivering results on time.
• A strong SMM portfolio, showcasing your work, content examples, and measurable results.

• Experience collaborating with influencers and bloggers.
• Exposure to targeted advertising and paid social campaigns.
• Experience managing international social media projects.

Benefits

• Hybrid work model — based in London or Remote.
• Great perks including Perkbox, Cycle to Work scheme.
• Travel allowance up to £1,000/year.
• Continuous learning budget up to £1,000/year.
• Growth share options (10x growth in recent years).
• An employee-driven salary review.
• Well-being, fitness, and mental health support programs.  

This is an exciting maternity cover opportunity for a Senior Social Media & Influencer Lead to take ownership of a high-profile social and influencer strategy within a fast-paced, multi-category online retailer. With a bold new brand direction already in place, this role offers the chance to shape organic social, influencer, and celebrity activity at scale.

The Senior Social Media & Influencer Lead will oversee a substantial budget and manage a large, creative team, ensuring content and campaigns not only engage but deliver meaningful brand and commercial impact. Working across categories including fashion, beauty, home, and tech, this role is about combining cultural insight with commercial thinking to deliver scroll-stopping campaigns.

This is a leadership position suited to a confident and creative operator who is as comfortable setting strategy as they are championing innovation and bringing ideas to life.

• Lead the strategy and execution of organic social, influencer, and celebrity partnerships, ensuring alignment with wider brand and trading priorities.

• Develop and deliver quarterly and annual content plans, collaborating with brand, PR, paid media, and category teams.

• Stay ahead of platform trends and algorithm shifts, testing new formats and features to drive innovation.

• Oversee the influencer programme, building a strong network of creators and negotiating impactful partnerships.

• Manage high-profile talent relationships to strengthen brand presence across multiple categories.

• Inspire and develop a growing team, fostering a culture of creativity, collaboration, and results.

• Own performance measurement and reporting, providing clear insight to senior stakeholders.

• Manage a multi-million-pound budget, ensuring smart prioritisation and maximum ROI.

• Significant experience in social and influencer marketing, including leadership at a senior level.

• Proven success in delivering end-to-end strategies that balance brand storytelling with commercial performance.

• Strong knowledge of content planning, social-first campaigns, and multi-platform storytelling.

• Hands-on experience managing influencers, creators, and talent, with measurable results.

• Commercial awareness, with experience linking social output to trading goals and negotiating contracts.

• Excellent communication skills, with the ability to influence senior stakeholders and cross-functional teams.

• Organised, resilient, and action-oriented, with the ability to manage multiple projects at pace.

• Strong analytical skills and familiarity with influencer platforms and social analytics tools.

• Passion for culture, creativity, and innovation, combined with a pragmatic approach to delivery.

This Senior Social Media & Influencer Lead position offers the chance to play a defining role in shaping the future of social and influencer marketing for a well-established retailer at a pivotal point of transformation.

BBBH34376

This is an exciting maternity cover opportunity for a Senior Social Media & Influencer Lead to take ownership of a high-profile social and influencer strategy within a fast-paced, multi-category online retailer. With a bold new brand direction already in place, this role offers the chance to shape organic social, influencer, and celebrity activity at scale.

The Senior Social Media & Influencer Lead will oversee a substantial budget and manage a large, creative team, ensuring content and campaigns not only engage but deliver meaningful brand and commercial impact. Working across categories including fashion, beauty, home, and tech, this role is about combining cultural insight with commercial thinking to deliver scroll-stopping campaigns.

This is a leadership position suited to a confident and creative operator who is as comfortable setting strategy as they are championing innovation and bringing ideas to life.

• Lead the strategy and execution of organic social, influencer, and celebrity partnerships, ensuring alignment with wider brand and trading priorities.

• Develop and deliver quarterly and annual content plans, collaborating with brand, PR, paid media, and category teams.

• Stay ahead of platform trends and algorithm shifts, testing new formats and features to drive innovation.

• Oversee the influencer programme, building a strong network of creators and negotiating impactful partnerships.

• Manage high-profile talent relationships to strengthen brand presence across multiple categories.

• Inspire and develop a growing team, fostering a culture of creativity, collaboration, and results.

• Own performance measurement and reporting, providing clear insight to senior stakeholders.

• Manage a multi-million-pound budget, ensuring smart prioritisation and maximum ROI.

• Significant experience in social and influencer marketing, including leadership at a senior level.

• Proven success in delivering end-to-end strategies that balance brand storytelling with commercial performance.

• Strong knowledge of content planning, social-first campaigns, and multi-platform storytelling.

• Hands-on experience managing influencers, creators, and talent, with measurable results.

• Commercial awareness, with experience linking social output to trading goals and negotiating contracts.

• Excellent communication skills, with the ability to influence senior stakeholders and cross-functional teams.

• Organised, resilient, and action-oriented, with the ability to manage multiple projects at pace.

• Strong analytical skills and familiarity with influencer platforms and social analytics tools.

• Passion for culture, creativity, and innovation, combined with a pragmatic approach to delivery.

This Senior Social Media & Influencer Lead position offers the chance to play a defining role in shaping the future of social and influencer marketing for a well-established retailer at a pivotal point of transformation.

BBBH34376

Our client is an independent creative agency, specialising in lifestyle brands.



a collective of creative thinkers and doers, who bring the best minds together to create

work we are proud of.



a small but ambitious agency working on some great brands, based in Borough,

London.

ou will be responsible for managing multi-platform paid campaigns, developing data-driven

strategies, and delivering measurable business outcomes.

his is a client-facing role where you'll be hands-on campaign planning, execution and reporting

via email comms and meetings.

ou will primarily be working on global, fully integrated accounts across the beauty / hair

sectors.

hese are a fully integrated accounts with strong digital / social first comms strategies.

pportunity to work and learn off a close-knit, experienced team.

Role of a Paid Social Senior Account Manager

ead the planning, execution, and optimisation of paid social campaigns predominantly across

Meta and TikTok with some YouTube - creating proposals, setting ads live, monitoring

campaigns, reporting, optimising

ealing with large budgets, tracking and ensuring we stay within these

ct as the primary point of contact for key client, building strong relationships, leading strategy

discussions, making recommendations and ensuring delivery exceeds expectations.

evelop and present strategic media plans that align with clients’ business goals, budgets, and

target audiences.

The Role

We’re looking for a Paid Social Media Manager with a passion for sport and the creator economy, working for a fast-growing creative team at the intersection of sport, entertainment, and influencer marketing. You'll be working with leading sports brands, creators, and athletes to deliver campaigns that stand out, spark conversation, and connect with fans. From big cultural moments to everyday engagement.

This is a hands on and client-facing role where you’ll lead the planning, buying, and optimisation of paid social campaigns to give maximum scale and impact. You’ll be involved from the very start of each campaign, advising on platforms, setting budgets, forecasting results, and ensuring the paid media team works seamlessly alongside organic social and influencer campaigns.

Key Responsibilities

• Lead the planning, execution and management of paid social campaigns across various social media platforms including Meta (Facebook, Instagram), TikTok, YouTube and others.
• Work closely with account and creative teams to shape paid media strategies from the outset, advising on platform selection, audience targeting, and budget allocation to maximise impact.
• Build detailed media forecasts and set clear performance benchmarks, helping clients understand how paid media can extend the reach and effectiveness of their influencer campaigns.
• Oversee campaign set-up and management, handling in-platform buying across multiple channels (Meta, TikTok, YouTube, etc.) while ensuring smooth integration with influencer-led creative.
• Optimise live campaigns in real-time, analysing performance data and making proactive adjustments to ensure campaigns achieve and exceed agreed KPIs.
• Produce clear, insightful reports for clients, demonstrating campaign effectiveness and providing actionable recommendations for future activity.
• Build and maintain long-term client relationships by acting as a trusted advisor on all aspects of paid media in the influencer and creator economy.

What We're Looking For

• Strong experience planning, buying, and optimising paid social campaigns.
• A solid understanding of budgeting, forecasting, and reporting processes, with a proven ability to drive commercial results.
• Passion for UK sport, especially football, with a good understanding of fan culture and how influencer marketing intersects with it.
• Excellent communication skills, able to present recommendations and insights clearly to senior stakeholders.
• Strong commercial mindset, balancing creativity, performance, and client satisfaction.
• A collaborative and entrepreneurial approach, comfortable working at a pace within a small, ambitious team.

SUMO are an equal opportunities employer. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. As an employment agency, SUMO are fully committed to providing an inclusive and accessible recruitment process for all (both internally and on behalf of our clients).

Thank you for your interest in the above vacancy. Please note - due to the high volume of CVs & applications we receive, we can't always get back to everyone, although we do try our best!