41 Content Strategy jobs in London

Our client, a prominent media and communications group, is seeking a visionary Head of Digital Content Strategy to lead their online presence and engagement efforts. This role offers a hybrid working model, combining remote flexibility with essential collaborative time in our **London, England, UK** office. You will be instrumental in shaping the company's digital narrative, driving audience growth, and maximizing engagement across all digital platforms.

Responsibilities:

• Develop and implement a comprehensive digital content strategy aligned with business objectives and target audience needs.
• Oversee the creation, curation, and distribution of compelling content across various digital channels, including social media, websites, blogs, and email newsletters.
• Lead and mentor a team of content creators, editors, social media managers, and digital marketers.
• Analyze content performance metrics, identify trends, and use data-driven insights to optimize content strategy and improve engagement.
• Manage the digital content calendar, ensuring timely and consistent delivery of high-quality content.
• Collaborate closely with marketing, sales, and product development teams to ensure a cohesive brand message.
• Stay abreast of emerging digital trends, technologies, and best practices in content marketing and PR.
• Manage the digital content budget effectively, ensuring optimal resource allocation.
• Develop and implement strategies to enhance SEO performance and drive organic traffic.
• Foster a culture of innovation and creativity within the digital content team.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field. A Master's degree is preferred.
• At least 7 years of experience in digital content strategy, content marketing, or digital communications, with a proven track record of success.
• Demonstrated experience in leading and managing a digital content team.
• Expertise in SEO, SEM, social media marketing, email marketing, and content management systems (CMS).
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Exceptional writing, editing, and storytelling skills.
• Experience with content management platforms (e.g., WordPress, Drupal) and analytics tools (e.g., Google Analytics, SEMrush).
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Strategic thinker with a strong understanding of brand positioning and audience engagement.
• Excellent leadership and interpersonal skills, with the ability to collaborate effectively across departments.

This is a pivotal role for an experienced digital strategist looking to make a significant impact. If you are passionate about creating engaging online experiences and driving measurable results within the vibrant media landscape of **London, England, UK**, we encourage you to apply.

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Director, Consumer Research Content Strategy Overview
Mastercard Services enables customers across industries and geographies to make smarter decisions and reach better outcomes with a tailored portfolio of solutions beyond the transaction.
• We harness the power of real-time, anonymized, aggregated transaction data; powerful software platforms; and a wealth of expertise.
• e empower customers to make better data-driven decisions by unlocking a holistic view of consumer behavior beyond their four walls and distilling actionable insights from data.
• W work with financial institutions, retailers, telecommunications organizations, travel companies, and more.
The Mastercard Services global product team is seeking a manager to support the evolution of consumer research in the Business &Market Intelligence business.

Consumer Research Content Strategy at Mastercard
We are seeking a strategic and insight-led professional to join Mastercard Research Center as the Director of Consumer Research Content Strategy. This unique role sits at the intersection of consumer understanding, global and local trends, and business development — responsible for identifying key themes and content opportunities that reflect what matters most to consumers around the world, to develop new consumer research products.
Reporting to the Global Lead of Mastercard Research Center, you will synthesize market intelligence, regional input, and global trends into actionable content direction. While not responsible for content production, you will guide the development of new products that add value and insights to Mastercard clients.

Role
• Ide tify and define high-impact topics based on regional market input, industry intelligence, and evolving consumer / Small business interests.
• S ay ahead of industry trends, emerging cultural narratives, and competitive activity.
• S rve as the bridge between global consumer trends and local market relevance.
• M nitor cultural, behavioral, and category-specific shifts across regions to inform content planning.
• L ad the development of a global content strategy framework considering topics, markets, audiences, etc.
• S pport MRC team with insight-backed topics that shapes new offerings
• P rtner with regional teams to gather inputs, validate topics, and support content planning.
• A t as a central point of coordination for content direction across regions, ensuring scalability and consistency.
• F cilitate regular insight-sharing internally and with clients

All About You

• 8 years of experience in Consumer Research Industry
• P yments and Financial services knowledge
• E perience with content strategy, consumer insight or related roles in a global organization.
• S rong ability to synthesize diverse inputs (market trends, regional feedback, competitive analysis) into clear strategic direction.
• E ceptional collaboration and communication skills across geographies, cultures, and functions.
• S illed at balancing global perspective with regional nuance.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Content Strategy Senior Consultant - London Reference Code: -en_GBContract Type: PermanentProfessional Communities: Strategy & Transformation

Why join frog?

Since June 2021, frog is part of Capgemini Invent. frog partners with customer-centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology.  We’re inventing the future of customer experiences by delivering market-defining business models, products, services, brand engagements and communications. 

Joining frog means you’ll be joining the “pond,” a global network of studios, each with a thriving in-person and vibrant virtual culture. frogs are curious, collaborative, and courageous, united by our passion for improving the human experience across our areas of expertise, while each bringing our unique and diverse skills and experiences to the table. We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets. frogs prize humour, positivity, and community just as highly as performance and outcomes. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community—and the world at large.

What you will be doing

We are seeking to grow our Customer Transformation consulting practice by hiring a dynamic Content Lifecycle & Strategy Senior Consultant. The individual we are looking for must have a sound understanding of Marketing Strategy and Activation, with specific experience in Content Lifecycle Management Solutions and a proven ability to shape and deliver innovative marketing related programmes of work.
You should have some of the following experience:   

•    Degree educated or equivalent.
•    Minimum 7 years’ experience, preferably in an agency/consultancy or Industry. 
•    Understanding of content lifecycle management, digital publishing, and omnichannel content delivery.
•    Understanding of digital content across its entire lifecycle—from creation and governance to distribution.
•    You must also have hands on experience in driving digital transformation more broadly, in areas such as building marketing strategies, designing future-fit marketing operations, and activating content, data & technology to deliver growth.
•    You will need to understand how to turn a set of business objectives, into capabilities and map those capabilities to solutions.

An overview of the role:

This role is an exciting blend of management consulting skills, mixed with Content Lifecycle Management specialism along with Marketing Strategy and Operations. 

•    You will engage with clients to understand how they can transform their Content Lifecycle Management and wider marketing practices to better influence changes in consumer behaviour through progressive ideas, creativity, and consumer insights.  
•    You will work with multi-disciplinary teams to design, develop and deploy marketing strategies & deliver quality consulting work that meets client commercial and strategic objectives.
•    You will help clients design, implement, and optimize content operations across digital platforms, ensuring seamless content delivery, governance, and performance.
•    You will stay current with industry trends in content management, headless CMS, DAM, Workflow, personalization, measurement/analytics and digital experience platforms.
•    You will have experience working in one of more of Consumer Products, Retail, Technology, Utilities, Telco, Public Sector, Financial Services.

What we look for

A good fit for this role will bring many of the skills, experience, and attributes below
•    Pragmatic problem-solver – Focuses on finding practical solutions and reducing complexity to drive results. 
•    Proactive and flexible – Adopts a hands-on approach to solving problems and adjusts to shifting priorities with ease.
•    Collaborative team player – Builds strong relationships and works effectively across diverse stakeholders.
•    Excellent interpersonal skills – Builds trust and fosters strong connections with colleagues, clients, and stakeholders.
•    Adaptable and agile – Thrives in dynamic environments and embraces modern, agile ways of working
It would be a bonus if you had:
•    Familiarity with CMS platforms (i.e. Adobe Experience Manager, Contentful, Wordpress, etc) and/or with DAM tools such as Adobe Assets, Bynder, etc, and/or with workflow tools such as Workfront, Monday.com, etc.
•    Familiarity with compliance and regulatory frameworks relevant to digital content.

We don’t just believe in inclusion, we actively go out to making it a working reality. Driven by our core values and Inclusive Futures for All campaign, we build environments where you can bring you whole self to work.

We aim to build an environment where employees can enjoy a positive work-life balance. We embed hybrid working in all that we do and make flexible working arrangements the day-to-day reality for our people. All UK employees are eligible to request flexible working arrangements.

Employee wellbeing is vitally important to us as an organisation. We see a healthy and happy workforce a critical component for us to achieve our organisational ambitions. To help support wellbeing we have trained ‘Mental Health Champions’ across each of our business areas. We have also invested in wellbeing apps such as Thrive and Peppy.

CSR

We’re also focused on using tech to have a positive social impact. So, we’re working to reduce our own carbon footprint and improve everyone’s access to a digital world. It’s something we’re really serious about.  In fact, we were even named as one of the world’s most ethical companies by the Ethisphere Institute for the 10th year.  When you join Capgemini, you’ll join a team that does the right thing.

Whilst you will have London, Manchester or Glasgow as an office base location, you must be fully flexible in terms of assignment location, as these roles may involve periods of time away from home at short notice.
We offer a remuneration package which includes flexible benefits options for you to choose to suit your own personal circumstances and a variable element dependent grade and on company and personal performance.

Our Purpose Mastercard powers economies and empowers people in 200 countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Director, Consumer Research Content Strategy Overview Mastercard Services enables customers across industries and geographies to make smarter decisions and reach better outcomes with a tailored portfolio of solutions beyond the transaction. • We harness the power of real-time, anonymized, aggregated transaction data; powerful software platforms; and a wealth of expertise. • We empower customers to make better data-driven decisions by unlocking a holistic view of consumer behavior beyond their four walls and distilling actionable insights from data. • We work with financial institutions, retailers, telecommunications organizations, travel companies, and more. The Mastercard Services global product team is seeking a manager to support the evolution of consumer research in the Business &Market Intelligence business. Consumer Research Content Strategy at Mastercard We are seeking a strategic and insight-led professional to join Mastercard Research Center as the Director of Consumer Research Content Strategy. This unique role sits at the intersection of consumer understanding, global and local trends, and business development — responsible for identifying key themes and content opportunities that reflect what matters most to consumers around the world, to develop new consumer research products. Reporting to the Global Lead of Mastercard Research Center, you will synthesize market intelligence, regional input, and global trends into actionable content direction. While not responsible for content production, you will guide the development of new products that add value and insights to Mastercard clients. Role • Identify and define high-impact topics based on regional market input, industry intelligence, and evolving consumer / Small business interests. • Stay ahead of industry trends, emerging cultural narratives, and competitive activity. • Serve as the bridge between global consumer trends and local market relevance. • Monitor cultural, behavioral, and category-specific shifts across regions to inform content planning. • Lead the development of a global content strategy framework considering topics, markets, audiences, etc. • Support MRC team with insight-backed topics that shapes new offerings • Partner with regional teams to gather inputs, validate topics, and support content planning. • Act as a central point of coordination for content direction across regions, ensuring scalability and consistency. • Facilitate regular insight-sharing internally and with clients All About You • 8 years of experience in Consumer Research Industry • Payments and Financial services knowledge • Experience with content strategy, consumer insight or related roles in a global organization. • Strong ability to synthesize diverse inputs (market trends, regional feedback, competitive analysis) into clear strategic direction. • Exceptional collaboration and communication skills across geographies, cultures, and functions. • Skilled at balancing global perspective with regional nuance. Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: Abide by Mastercard’s security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

**Our Purpose**
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Director, Consumer Research Content Strategy
Overview
Mastercard Services enables customers across industries and geographies to make smarter decisions and reach better outcomes with a tailored portfolio of solutions beyond the transaction.
- We harness the power of real-time, anonymized, aggregated transaction data; powerful software platforms; and a wealth of expertise.
- We empower customers to make better data-driven decisions by unlocking a holistic view of consumer behavior beyond their four walls and distilling actionable insights from data.
- We work with financial institutions, retailers, telecommunications organizations, travel companies, and more.
The Mastercard Services global product team is seeking a manager to support the evolution of consumer research in the Business &Market Intelligence business.
Consumer Research Content Strategy at Mastercard
We are seeking a strategic and insight-led professional to join Mastercard Research Center as the Director of Consumer Research Content Strategy. This unique role sits at the intersection of consumer understanding, global and local trends, and business development - responsible for identifying key themes and content opportunities that reflect what matters most to consumers around the world, to develop new consumer research products.
Reporting to the Global Lead of Mastercard Research Center, you will synthesize market intelligence, regional input, and global trends into actionable content direction. While not responsible for content production, you will guide the development of new products that add value and insights to Mastercard clients.
Role
- Identify and define high-impact topics based on regional market input, industry intelligence, and evolving consumer / Small business interests.
- Stay ahead of industry trends, emerging cultural narratives, and competitive activity.
- Serve as the bridge between global consumer trends and local market relevance.
- Monitor cultural, behavioral, and category-specific shifts across regions to inform content planning.
- Lead the development of a global content strategy framework considering topics, markets, audiences, etc.
- Support MRC team with insight-backed topics that shapes new offerings
- Partner with regional teams to gather inputs, validate topics, and support content planning.
- Act as a central point of coordination for content direction across regions, ensuring scalability and consistency.
- Facilitate regular insight-sharing internally and with clients
All About You
- 8+ years of experience in Consumer Research Industry
- Payments and Financial services knowledge
- Experience with content strategy, consumer insight or related roles in a global organization.
- Strong ability to synthesize diverse inputs (market trends, regional feedback, competitive analysis) into clear strategic direction.
- Exceptional collaboration and communication skills across geographies, cultures, and functions.
- Skilled at balancing global perspective with regional nuance.
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

Our client, a rapidly growing media and communications powerhouse, is seeking a visionary Head of Content Strategy & Editorial to lead their content initiatives. This crucial role will be responsible for defining and executing a comprehensive content strategy that drives brand awareness, engagement, and audience growth across all digital platforms. You will oversee the editorial calendar, manage a team of talented writers and content creators, and ensure the delivery of high-quality, compelling, and data-driven content. The ideal candidate will possess a deep understanding of content marketing, SEO best practices, social media trends, and audience segmentation. You will develop editorial guidelines, maintain brand voice consistency, and measure the effectiveness of content performance through robust analytics. Responsibilities include identifying new content opportunities, leading content creation projects from ideation to publication, and collaborating with marketing, PR, and product teams to ensure seamless integration of content across all channels. This position requires exceptional leadership, strategic thinking, and creative flair, with a proven ability to inspire and manage a creative team. You will also be involved in shaping the narrative and public perception of the brand through strategic PR and communication efforts. This role is based in our **London, England, UK** office and operates on a hybrid model, allowing for flexibility while fostering essential in-person collaboration.

Responsibilities:

• Develop and implement a comprehensive content marketing strategy aligned with business objectives.
• Oversee the editorial calendar, planning and commissioning content across various formats (articles, videos, social media, podcasts).
• Manage and mentor a team of content creators, editors, and copywriters.
• Ensure the production of high-quality, engaging, and SEO-optimized content.
• Define and maintain brand voice, tone, and style guidelines.
• Analyze content performance metrics and provide actionable insights for optimization.
• Collaborate with marketing, PR, and product teams to integrate content strategies.
• Identify emerging trends and opportunities in content marketing and media.
• Oversee PR initiatives to enhance brand visibility and reputation.
• Manage content production budgets and resources effectively.

Qualifications:

• Master's degree in Journalism, Marketing, Communications, or a related field.
• 8+ years of experience in content strategy, editorial management, or digital marketing.
• Proven track record of developing and executing successful content strategies.
• Strong understanding of SEO, SEM, social media marketing, and analytics tools (e.g., Google Analytics, SEMrush).
• Excellent editorial judgment, writing, and editing skills.
• Demonstrated experience in managing creative teams.
• Strong strategic thinking and analytical abilities.
• Exceptional communication and interpersonal skills.
• Experience in PR or corporate communications is a plus.
• Familiarity with content management systems (CMS).

This is a fantastic opportunity to shape the voice and narrative of our client in **London, England, UK**.

Our client is a dynamic and innovative media organisation seeking a highly strategic Senior Digital Marketing Manager to lead their content strategy and Search Engine Optimization (SEO) efforts. This is a fully remote position, offering the flexibility to work from anywhere within the UK. You will be instrumental in developing and executing comprehensive digital marketing campaigns that drive audience engagement, website traffic, and brand visibility. The ideal candidate will possess a deep understanding of content marketing, SEO best practices, social media strategy, and data analytics, with a proven ability to translate business objectives into measurable digital marketing success.

Key Responsibilities:

• Develop and implement a data-driven content strategy aligned with overall marketing and business objectives.
• Oversee all aspects of SEO, including keyword research, on-page and off-page optimization, technical SEO, and link-building strategies.
• Manage the creation, editing, and publishing of engaging and high-quality content across various digital platforms (website, blog, social media, email).
• Analyze website traffic, user behavior, and campaign performance using tools such as Google Analytics, SEMrush, and Ahrefs.
• Develop and manage digital marketing campaigns across multiple channels, including social media, email marketing, and paid advertising.
• Collaborate with internal teams (editorial, design, product) to ensure brand consistency and effective campaign execution.
• Monitor industry trends, competitor activities, and emerging digital marketing technologies to identify new opportunities.
• Manage the digital marketing budget and allocate resources effectively to maximize ROI.
• Provide regular reports on digital marketing performance, insights, and recommendations to senior management.
• Mentor junior members of the marketing team and foster a collaborative working environment.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 6 years of experience in digital marketing, with a strong focus on content strategy and SEO.
• Demonstrated success in developing and executing SEO strategies that have significantly improved organic search rankings and traffic.
• Proficiency with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics).
• Experience with content management systems (CMS) and social media management tools.
• Strong understanding of digital marketing best practices across various channels.
• Excellent writing, editing, and communication skills.
• Proven ability to manage projects, prioritize tasks, and meet deadlines in a remote setting.
• Strategic thinker with strong analytical and problem-solving abilities.
• Experience in the media industry is a plus.

This is an excellent opportunity to shape the digital presence of a leading media company, fully remotely, in London, England, UK .

An innovative arts and entertainment organisation is seeking a creative and tech-savvy Digital Content Curator to join their entirely remote team. This role is pivotal in shaping the online presence and engagement strategies across various digital platforms. You will be responsible for sourcing, selecting, organising, and presenting compelling digital content that resonates with diverse audiences. The ideal candidate has a deep passion for the arts, a keen eye for aesthetic quality, and a strong understanding of digital media trends and audience engagement.

Key Responsibilities:

• Curate and manage digital content (e.g., articles, videos, images, podcasts) for the organisation's websites, social media channels, and other digital platforms.
• Develop and execute content strategies aligned with organisational goals and audience interests.
• Research and identify emerging trends in digital content and the arts sector.
• Collaborate with content creators, designers, and marketing teams to produce engaging material.
• Optimise content for search engines (SEO) and audience discoverability.
• Analyse content performance metrics and provide insights for strategy refinement.
• Manage content calendars and ensure timely publication of new material.
• Maintain brand consistency and quality standards across all digital outputs.
• Engage with online communities and respond to user-generated content.
• Explore new digital formats and storytelling techniques.

We are looking for candidates with a Bachelor's degree in Arts, Media, Digital Communications, or a related field, and a minimum of 4 years of experience in digital content creation, curation, or management. A strong portfolio showcasing successful digital content projects is essential. Excellent knowledge of content management systems (CMS), social media platforms, and analytics tools (e.g., Google Analytics) is required. Superior writing, editing, and communication skills are paramount. Familiarity with graphic design principles and video editing software is a plus. This role offers the flexibility to work from home, allowing you to contribute to world-class arts and entertainment initiatives from anywhere. If you are passionate about digital storytelling and have a flair for curating captivating content, we encourage you to apply.

Our client is seeking a visionary and highly creative Lead Digital Content Strategist to spearhead their online content initiatives. This is a fully remote position, offering the flexibility to work from anywhere within the UK. You will be responsible for developing and executing a comprehensive digital content strategy that enhances brand visibility, drives audience engagement, and supports marketing objectives across various digital platforms. This role requires a blend of strategic thinking, creative execution, and a deep understanding of SEO, content marketing, and social media trends.

Responsibilities:

• Develop and implement a cohesive digital content strategy aligned with overall business goals, targeting key audience segments.
• Oversee the creation, curation, and distribution of compelling content across multiple channels, including website, blog, social media, email newsletters, and video platforms.
• Conduct in-depth keyword research and SEO analysis to optimize content for search engines and maximize organic reach.
• Manage a content calendar, ensuring timely and consistent delivery of high-quality content.
• Collaborate with designers, videographers, writers, and other content creators to produce engaging multimedia assets.
• Monitor content performance using analytics tools (e.g., Google Analytics, social media insights) and generate regular reports on key metrics.
• Identify emerging trends in digital content and recommend innovative approaches to content creation and distribution.
• Develop and maintain brand voice and style guidelines to ensure consistency across all digital communications.
• Manage relationships with external agencies and freelancers as needed.
• Stay updated on the latest digital marketing best practices, algorithm changes, and platform updates.

Qualifications:

• Proven experience (5+ years) in digital content strategy, content marketing, or a similar role.
• Demonstrated success in developing and executing content strategies that drive measurable results.
• Excellent understanding of SEO principles, keyword research, and content optimization techniques.
• Proficiency with content management systems (CMS) and digital analytics tools.
• Strong editorial skills with exceptional writing, editing, and proofreading abilities.
• Creative thinker with a keen eye for design and user experience.
• Experience managing social media campaigns and understanding of platform-specific best practices.
• Ability to manage multiple projects simultaneously in a remote work environment.
• Excellent communication and collaboration skills, with the ability to work effectively with diverse teams.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

This is a unique opportunity to shape the digital narrative of a growing brand from the ground up. If you are a passionate content leader with a strategic mindset and a drive for creative excellence, we encourage you to apply for this exciting remote role.