185 Social Media Manager jobs in Milton Keynes

• Develop and implement a cohesive social media strategy aligned with business goals and e-commerce objectives.
• Create engaging, high-quality content (text, image, video) for platforms like Instagram, Facebook, Twitter, LinkedIn, TikTok, and Pinterest.
• Manage social media calendars, scheduling posts, and ensuring consistent brand voice and messaging.
• Build and nurture online communities, responding to comments, messages, and reviews in a timely and professional manner.
• Design and manage paid social media advertising campaigns to reach target audiences and drive traffic/conversions.
• Monitor social media trends, competitor activities, and industry developments, providing insights and recommendations.
• Analyze social media performance using analytics tools, generating reports on key metrics (engagement, reach, ROI) and adjusting strategies accordingly.
• Collaborate with the e-commerce team to integrate social media efforts with sales promotions and product launches.
• Identify and engage with influencers and brand advocates to expand reach and credibility.
• Stay updated with the latest platform features, algorithm changes, and best practices in social media marketing.

Job Title: Social Media Manager

Location: Any HUB (Middlebrook, Milton Keynes, Cumbernauld or London)

Are you ready to Be Your Best Barr None?

We are all about Being Your Best Barr None and having a career with real Moments that Matter!

AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands.

Employing around 850 people across four business units and seven UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

At our core is Barr Soft Drinks, home to some of the UK’s most loved soft drinks. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, we brighten people’s lives with refreshingly different drinks.

We also have a number of exciting owned brands within our portfolio, including the functional drinks brand Boost, FUNKIN which operates in the exciting and growing cocktail market and MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There's never been a better time to join us!

What we’re looking for…

We’re looking for a Social Media Manager to lead the strategic development and execution of all social media initiatives for AG Barr's iconic portfolio, including IRN-BRU, Rubicon, KA and Barr brands.You’ll be instrumental in defining and delivering impactful social content strategies, ensuring a strong, results-driven online presence maximizing our brand impact. This role requires a deep understanding of core audiences to strategise resonant content, lead creation, oversee community, and drive measurable ROI, ideal for a visionary leader passionate about shaping AG Barr's digital marketing future.

As our Social Media Manager you will…

• Define and drive the overarching social content strategy across all platforms, ensuring brand alignment and audience relevance. Oversee all aspects of content ideation, production, and for some brands agency management for high-impact campaigns.
• Lead the development and execution of strategies for community growth and influencer partnerships, leveraging audience insights and establishing clear TOV guidelines for strategic impact.
• Lead strategic performance analysis, defining KPIs, translating data into actionable insights for digital and business strategies. Oversee paid social optimization for conversion and ROI, including competitor analysis.
• Strategically manage and optimise social media budgets and resources, ensuring efficient allocation and measurable ROI.
• Drive cross-functional collaboration with Brand Marketing and internal stakeholders, ensuring strategic alignment to strategy. Cultivate high-performance relationships with external agencies for successful campaign execution.

What you’ll bring…

• Proven experience in social media, including direct content creation, ideally within FMCG. Highly desirable to have 2+ years in broader marketing roles.
• Platform & Tool Proficiency: Hands-on experience managing day-to-day social activity across multiple platforms, utilising scheduling tools (e.g., Sprinklr, Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, TikTok, Facebook Insights).
• Creative & Content Production: Strong skills in creating engaging multimedia content , including video editing and proficiency with Adobe Photoshop, Video Editor, and Canva. Excellent copywriting and editing skills for diverse platforms.
• Performance & Analytics: Strong analytical skills to interpret trends and apply insights to social strategies, optimise content for engagement , and analyse competitor activity.
• A self-starter mindset—able to take initiative and work both independently and collaboratively.
• Creative thinker with a passion for building brands and creating memorable consumer experiences! 
• Passion and care for audiences of today and tomorrow - including gen-z

• Deep understanding of various social media platforms, content strategies, and community engagement tactics relevant to FMCG brands.
• Knowledge and experience in collaborating with content creators and managing influencer seeding.
• Knowledge and understanding of algorithms, including paid advertising 
• Tech advances that can fuel future efficiencies, including AI and ML.

What we offer…

We believe in creating a diverse and inclusive culture where your voice can be heard.  Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes;

• Up to 34 days holiday (depending on shift pattern)
• Flexible holiday trading
• Living Wage Employer
• Healthcare Cash Plan
• Peppy Health
• Flexible benefits e.g. discounts & cashback, gym memberships, technology purchases etc
• Life assurance
• Save as you earn scheme
• Staff sales discount
• Free AG Barr products throughout your working day
• Pension
• Annual salary review 
• Ongoing professional development

And much more! 

To find out more about what it is like to work for AG Barr, please visit our careers platform here.

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

Our large factories produce multi formats across a number of high speed modern lines, to high quality standards whilst maximising production outputs and minimising overhead costs and whilst we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for! Apply now!

Speculative CVs from agencies will not be accepted.

Latest closing date for applications is 14th August

Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!

• Develop, implement, and manage an overarching social media strategy aligned with business goals and brand objectives.
• Oversee all social media channels (e.g., Instagram, Facebook, TikTok, Twitter, LinkedIn, Pinterest), ensuring consistent brand messaging and tone.
• Create compelling and engaging content strategies, including visual assets, video, and written copy, tailored to each platform.
• Manage and grow social media communities, fostering meaningful interactions and building brand loyalty.
• Plan, execute, and optimize paid social media advertising campaigns to reach target audiences and drive ROI.
• Monitor social media trends, platform updates, and competitor activities to identify opportunities and risks.
• Analyze social media performance metrics, providing regular reports and actionable insights to stakeholders.
• Collaborate with marketing, content, PR, and product teams to ensure integrated campaign execution.
• Lead and mentor a team of social media specialists and content creators.
• Manage social media budget effectively and track campaign spend.
• Develop and manage influencer marketing programs.
• Stay ahead of emerging social media technologies and best practices.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• A minimum of 7 years of experience in social media marketing and strategy, with at least 3 years in a leadership role.
• Demonstrated success in developing and executing data-driven social media strategies that have delivered measurable results.
• In-depth knowledge of all major social media platforms, their algorithms, and advertising capabilities.
• Proficiency in social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and analytics platforms.
• Strong understanding of SEO, content marketing, and digital advertising principles.
• Excellent copywriting, editing, and visual storytelling skills.
• Proven ability to lead, motivate, and manage a remote team.
• Strong analytical and problem-solving skills, with a keen eye for detail.
• Experience in e-commerce or retail is highly desirable.

• Develop and implement a cohesive e-commerce and social media marketing strategy aligned with business objectives.
• Manage and optimize the company's online store, ensuring a seamless user experience and driving conversions.
• Create, curate, and manage engaging content for various social media platforms (e.g., Instagram, Facebook, TikTok, Pinterest).
• Plan and execute paid social media advertising campaigns, monitoring performance and optimizing for ROI.
• Manage influencer marketing collaborations and build relationships with relevant online personalities.
• Develop and execute email marketing campaigns to nurture leads and drive repeat purchases.
• Monitor social media trends, tools, and applications, and apply that knowledge to increase the effectiveness of social media efforts.
• Analyze website traffic, sales data, and social media performance metrics, providing regular reports and insights.
• Collaborate with internal teams (e.g., design, content, customer service) to ensure brand consistency and effective campaign execution.
• Stay up-to-date with the latest e-commerce and digital marketing trends, technologies, and best practices.
• Manage the e-commerce and social media marketing budget effectively.
• Identify and implement strategies to improve customer acquisition, retention, and lifetime value.

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
• Minimum of 5 years of experience in e-commerce management and social media marketing, with a strong portfolio of successful campaigns.
• Proven experience with e-commerce platforms (e.g., Shopify, WooCommerce, Magento).
• In-depth knowledge of various social media platforms, their respective audiences, and best practices for engagement and advertising.
• Proficiency in SEO, SEM, email marketing platforms, and analytics tools (e.g., Google Analytics).
• Strong understanding of content creation, visual merchandising, and digital storytelling.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional written and verbal communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Creative flair and a passion for the online retail space.
• Must be based in the UK and eligible to work.

• Develop and execute integrated e-commerce and social media marketing strategies.
• Manage and optimize the company's e-commerce website for user experience and conversions.
• Create compelling and engaging content for various social media platforms.
• Plan and execute paid social media advertising campaigns.
• Monitor social media trends and identify opportunities for engagement.
• Analyze website traffic, sales data, and campaign performance metrics.
• Manage the digital marketing budget and track ROI.
• Collaborate with internal teams and external partners on digital initiatives.
• Stay up-to-date with the latest e-commerce and social media marketing trends.

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 4 years of experience in e-commerce and social media marketing.
• Proven track record of driving sales and engagement through digital channels.
• Expertise with major e-commerce platforms and social media advertising platforms.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Excellent content creation and copywriting abilities.
• Ability to work independently and manage multiple projects in a remote environment.
• Strong understanding of SEO, SEM, and email marketing.

• Develop and implement comprehensive e-commerce marketing strategies to maximize online sales and revenue.
• Manage and optimize all social media platforms (e.g., Instagram, Facebook, TikTok, Twitter, LinkedIn), including content creation, scheduling, and community management.
• Create engaging and high-performing digital advertising campaigns across various channels (e.g., Google Ads, Social Media Ads).
• Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics, and provide actionable insights.
• Develop and execute email marketing campaigns to nurture leads and retain customers.
• Manage product listings, promotions, and overall user experience on the e-commerce website.
• Stay up-to-date with the latest trends in e-commerce, social media marketing, SEO/SEM, and digital advertising.
• Collaborate with creative teams to develop compelling visual assets and copy for online campaigns.
• Monitor online brand reputation and respond to customer inquiries and feedback across all digital touchpoints.
• Develop and manage the digital marketing budget, ensuring optimal ROI.
• Identify and cultivate relationships with influencers and brand advocates.
• Conduct competitor analysis to identify market opportunities and threats.
• Mentor and guide junior marketing team members.
• Ensure brand consistency across all digital channels.

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
• Minimum of 6 years of progressive experience in e-commerce and social media marketing, with a strong portfolio of successful campaigns.
• Proven expertise in managing and growing online sales through various e-commerce platforms.
• In-depth knowledge of social media marketing best practices, analytics tools, and advertising platforms.
• Proficiency in SEO/SEM principles and digital advertising strategies.
• Experience with marketing automation tools and email marketing platforms.
• Strong analytical and data interpretation skills, with the ability to translate data into strategic actions.
• Excellent written and verbal communication skills, with a creative flair.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Experience with A/B testing and conversion rate optimization (CRO).
• Familiarity with content management systems (CMS) and e-commerce platforms (e.g., Shopify, Magento).
• A proactive, adaptable, and trend-aware mindset.

• Develop and implement comprehensive e-commerce growth strategies to increase online sales and customer acquisition.
• Manage and optimize all social media platforms (e.g., Instagram, Facebook, TikTok, Pinterest), creating engaging content and fostering community interaction.
• Plan, execute, and analyse paid social media advertising campaigns to drive traffic and conversions.
• Oversee email marketing campaigns, including segmentation, content creation, and performance analysis, to drive customer retention and repeat purchases.
• Optimise product listings, website content, and user experience (UX) for maximum conversion rates (CRO).
• Collaborate with the marketing team to develop integrated campaigns that align e-commerce and social media efforts.
• Monitor social media trends, industry news, and competitor activities to identify new opportunities.
• Analyse website analytics and social media data to track KPIs, measure campaign effectiveness, and provide actionable insights.
• Manage influencer marketing initiatives and build relationships with relevant content creators.
• Develop and implement strategies for customer reviews and user-generated content.
• Contribute to product merchandising and visual presentation on the e-commerce site.
• Manage online customer service inquiries escalated from social media or e-commerce platforms.
• Stay abreast of the latest developments in e-commerce technology and social media marketing tools.

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 4 years of experience in e-commerce management and social media marketing, with a focus on growth.
• Proven experience in driving online sales and managing successful social media campaigns.
• Strong understanding of SEO, SEM, email marketing, and content marketing principles.
• Proficiency with e-commerce platforms (e.g., Shopify, WooCommerce) and analytics tools (e.g., Google Analytics).
• Expertise in social media management tools and paid social advertising platforms.
• Excellent analytical, problem-solving, and creative thinking skills.
• Strong communication and interpersonal abilities.
• Experience with A/B testing and conversion rate optimisation (CRO).

• Develop and execute comprehensive digital PR and social media strategies.
• Craft compelling press releases, blog content, and social media updates.
• Manage and grow client presence across various social media platforms.
• Engage with online communities and respond to inquiries.
• Secure media coverage in digital publications and online outlets.
• Identify and cultivate relationships with digital influencers and journalists.
• Monitor online conversations and identify PR opportunities.
• Develop and implement crisis communication plans for digital channels.
• Analyse campaign performance and provide detailed reports to clients.
• Collaborate with internal teams to ensure integrated campaign execution.

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
• Minimum 5 years of experience in public relations, with a strong focus on digital and social media.
• Proven success in developing and executing digital PR campaigns.
• In-depth knowledge of social media platforms, trends, and analytics.
• Excellent written and verbal communication skills.
• Strong media relations and influencer outreach experience.
• Proficiency with media monitoring and PR management tools.
• Ability to manage multiple projects and meet tight deadlines.
• Creative thinking and strong problem-solving skills.