8 Tourism jobs in West Midlands

SF Recruitment have partnered with a regionally focused organisation in the heart of Birmingham City Centre. We are looking to recruit a Tourism & Research Analyst on a permanent basis, working alongside senior stakeholder within the business, and advising key public figures within the region.

Salary: £45,000-£47,000
Working pattern: full time, hybrid

Responsibilities will include:
o Conduct research and analysis on local, regional, national and international secondary data sets and policies to identify opportunities and challenges for the West Midlands visitor economy.
o Coordinate the collation and interpretation of regional, sub-regional and local primary data across the West Midlands region to enable informed targeted activity in major sporting events, leisure and business tourism workstreams
o Devise and lead the research and evaluation agenda providing detailed market intelligence and ensuring consistent and reliable data sets are maintained
o Collaborate with a diverse range of stakeholders, including Tourism and Hospitality Advisory Board members, visitor economy industry partners, trade associations, the public sector, government officials and academic institutions, to gather insights and perspectives. Develop and maintain strong working relationships with key partners.
o Manage research and evaluation project budget and reporting
o Prepare and clear and concise reports, policy briefs and presentations on visitor economy policy issues. Present findings and progress to internal and external audiences.
o Manage procurement processes for the commissioning of research, ensuring budgetary approvals and controls are in place
o Commission research feasibility studies and audits as appropriate to further inform and guide policy and delivery development, and deal with contract management and quality control
o Determine the compatibility of different data sets to understand the extent to which that can reliably be combined and aggregated or disaggregated
o Represent the West Midlands to Visit England/Visit Britain and among other destination marketing organisations
o Liaise with partner organisations to ensure validity and consistency of research
o Ensure coordinated delivery of activity, and where appropriate joined up systems
o Lead the identification, validation and quality control of existing and new datasets to assess and ensure compatibility, robustness and statistical validity
o Provide analysis, interpretation and modeling of the business and economic evidence base in support of strategic targeting of the Local Visitor Economy Growth Plan
o Oversee the relationship development for mutually beneficial research opportunities and recognize any opportunities to appropriately market such research
o Work with partner organisations to secure accessibility to existing and new datasets, for example through the establishment of any necessary bi- or multi-lateral data sharing protocols and systems
o Support the development of common standards and protocols for data collection to ensure consistent data definitions and standards are adopted by the research team to facilitate effective sharing

Tourism Research & Insights Manager

£45,000 - £47,000

Hybrid working model

City Centre Location

Do you love making sense of data and turning it into stories that drive big decisions? Are you excited by the buzz of major events, visitor experiences, and shaping how people see a region? If yes this could be your perfect next step.

As our Tourism Research & Insights Manager, you’ll be at the heart of the West Midlands’ visitor economy. You’ll dig into data, spot trends, and lead research that shapes tourism strategies, supports major sporting and cultural events and influences policy at local, regional, and even national level.

This role is about much more than spreadsheets. You’ll connect with partners from government, academia, and industry, turning insights into action and making sure our region shines on the national and international stage.

What You’ll Do

• Be the go-to person for tourism insights – leading research and evaluation across the visitor economy.
• Work with data from all levels – local, regional, national, and global – to uncover opportunities and challenges.
• Turn complex information into clear stories that shape strategies, funding bids, and policy responses.
• Lead on impact evaluations for big events (think: major sports, cultural, and business tourism).
• Build strong partnerships with advisory boards, trade bodies, government, and academics – collaboration is key.
• Oversee research commissioning and budgets, making sure projects deliver real value.
• Represent the region in discussions with national tourism bodies and other destinations.
• Keep our datasets robust, reliable, and forward-looking , ensuring we’re always ahead of the curve.

What We’re Looking For

• A proven track record in research, evaluation, and data analysis.
• Experience in economic impact evaluation, market intelligence, or policy research.
• The ability to translate complex datasets into clear insights for senior audiences.
• Strong skills in project/programme management (including budgets and procurement).
• Experience building great partnerships across public, private, and academic sectors.
• Knowledge of policy frameworks in tourism, economic development, or place-based growth.
• Confidence in using tools like Excel, SPSS, Power BI (or similar).
• A natural communicator who can create clear, engaging reports, briefs, and presentations.

Why Join Us?

• Play a pivotal role in shaping the future of tourism in the West Midlands.
• Work on projects linked to major international events and regional growth.
• Collaborate with a wide range of partners and make a real impact on policy and delivery.
• Be part of a team that values insight, creativity, and innovation.

This is a chance to combine your research skills with real-world impact helping to put the West Midlands on the map for visitors, events, and investment.

Interested to know more. Please click apply today or contact Hayley Whitehead at Pertemps Birmingham!

• Conceptualize and design innovative digital and virtual travel experiences.
• Develop user personas, journey maps, and interactive content strategies.
• Collaborate with cross-functional teams to bring experiences to life.
• Conduct market research and identify emerging trends in the travel industry.
• Translate travel concepts into engaging digital narratives.
• Design intuitive and user-friendly digital interfaces.
• Ensure a seamless and inspiring customer journey from discovery to post-experience engagement.
• Stay abreast of the latest technologies and best practices in experience design.

• Proven experience in experience design, UX design, or digital product development.
• Strong portfolio demonstrating successful projects in the hospitality or tourism sector.
• Expertise in user-centered design principles and methodologies.
• Proficiency in design and prototyping tools (e.g., Figma, Adobe XD, Sketch).
• Excellent storytelling, communication, and presentation skills.
• Deep understanding of the travel and tourism industry.
• Ability to work independently and collaboratively in a remote environment.

Product Executive - Tour Operator - Hybrid - South-East Birmingham. Leading Tour Operator is keen to recruit an experienced Cruise Product Executive to source and negotiate on cruise and land product, especially late availability, to promote some great deals to their trade partners, whilst having a keen eye for profit margins. This role involves assisting in market research, product planning, prom
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