2,316 Brand Manager jobs in the United Kingdom

We’re not just your average health company; we’re aiming to revolutionise access to healthcare in the UK by offering innovative health and wellbeing solutions that are affordable, accessible, and effective. From preventive care to comprehensive medical support, we aim to empower individuals to take charge of their health, inspiring them to make the most of their wellbeing. Added to that we’re the first health insurer in the UK to be awarded B-Corp status in recognition of our significant achievements in sustainability, in addition to our ambitious environmental and social responsibility goals.  

The Brand Manager   is a key member of the Brand Team, who are responsible for shaping and delivering a compelling brand strategy that enhances awareness, consideration, and reputation of the Simplyhealth and Denplan brands, aligned to Simplyhealth’s objective of improving access to healthcare for all in the UK.

Reporting to our Head of Brand, you’ll lead the development and execution of comprehensive brand strategies that align with our business objectives and be a guardian of our brands. Your responsibilities will include overseeing and delivering brand campaigns, ensuring brand consistency across channels, and collaborating with cross functional teams to deliver brand growth and market share.   You will leverage insights and market trends to inform decision making, manage budgets effectively and mentor junior team members to foster a high-performing brand function.  

Key responsibilities:

Brand Strategy and Management

• Support the Head of Brand in evolving and delivering brand strategy
• Embed brand values, tone of voice and visual identity across channels
• Lead on brand initiatives including refreshes and strategic projects

Campaign Development, Planning and Execution: 

• Develop and implement a campaign strategy aligned with overarching brand and business objectives
• Brief and interrogate large scale paid media plans e.g. audience analysis, channel strategy, budget splits, proposed partners and formats
• Develop and execute engaging and impactful brand assets across agreed channel plan, e.g. digital, social media, print, events – to achieve specific awareness and consideration objectives 
• Manage campaign budgets, resources and timelines, ensuring effective and efficient delivery 
• Analyse campaign performance and provide insights to inform future campaign development 

  Brand Story & Campaign Integration:  

• Collaborate with other marketing teams to ensure consistent brand messaging and brand story across all communication activities, and meets audience needs. 
• Develop and maintain brand guidelines and templates to ensure consistent brand application. 
• Provide brand expertise and support to other teams as needed. 
• Coordinate the production of high-quality content, such as social media posts, email marketing assets, advertisement and promotional materials.

  Performance Measurement and Reporting

• Track and analyse campaign performance using relevant metrics and tools (putting in place additional tools tracking where required), providing insights and recommendations for improvement.
• Prepare regular reports on campaign outcomes, highlighting successes, challenges, and lessons learned of a standard to be shared with Exco and Board.

  Collaboration and Stakeholder Engagement

• Partner with internal teams, including product, sales, and customer service, to ensure campaigns align with broader business initiatives.
• Maintain strong relationships with external agencies, vendors, and partners to drive campaign and brand success

In this role you will be working across the full marketing mix with responsibility for developing brand plans, trade marketing execution, end to end NPD and managing the budget.

Client Details

This FMCG business has innovative products and focus on delivering quality to its customers. The company values expertise and creativity and are now looking for a Brand Manager to join them!

Description

You will be responsible for:

• Developing and executing brand plans and strategies.
• Leading on trade marketing execution in store
• Analysing market trends and competitor activities to identify growth opportunities.
• Collaborating with cross-functional teams to launch new products effectively.
• Managing budgets and ensure cost-effective execution of marketing initiatives.
• Maintain strong relationships with 3rd parties

Profile

The successful candidate should have:

• Experience within an FMCG business in Brand or Trade Marketing
• Strong analytical skills and using category insight to identify opportunities
• The ability to manage multiple projects and meet deadlines.
• Excellent communication and stakeholder management skills.
• A creative mindset with a focus on achieving results.

Job Offer

A salary of up to 50,000 is on offer for the successful candidate

We're seeking a passionate Brand Manager to lead brand and communications for Weber Tiling & Flooring Solutions. As the brand champion, you'll create and deliver standout campaigns that strengthen brand visibility, consistency, and growth.

This exciting new opportunity to represent Weber Tiling & Flooring brand as part of an award winning marketing team is part of Saint-Gobain Exterior Solutions (SGES) which is the new business unit for Kilwaughter and Weber.

You'll ensure the brand's tone and visual identity are consistently represented across all channels. You'll collaborate with cross-functional teams to coordinate and optimise marketing activities, helping to fuel brand growth and market success.

This role is hybrid, with a requirement to be based out of our office in Flitwick, Bedfordshire, 3 days a week.

What we're looking for:

• Degree-level qualification in Business or Marketing
• Minimum of 5 years' strategic brand management experience
• Proven track record managing communications campaigns focused on content, thought leadership, and engagement
• Skilled in measuring campaign performance and reporting on key KPIs

Key Accountabilities:

• Develop and contribute to a three-year strategic brand plan aligned with SGES's purpose, vision, and business objectives.
• Work closely with the wider marketing team to refine brand positioning and communication strategies, driving premium perception and meaningful engagement with target audiences.
• Develop a deep understanding of brand personas-their needs, values, and pain points to ensure our solutions and services directly address their challenges. Maintain a consistent and authentic brand tone of voice across all channels and touchpoints, using both visual and written communication to reinforce brand identity and connection.
• Develop and execute cutting-edge campaigns across multiple platforms to enhance brand vitality and support product and market expansion. Drive impactful marketing that makes customers take notice for all the right reasons. Own the end-to-end process of campaign creation, launch, and performance analysis for Weber Tiling & Flooring Solutions.
• Collaborate with the Digital Marketing team to keep website content fresh and relevant, while creating a strategic plan to drive content growth and engagement across all digital channels, enhancing the customer journey and boosting brand growth.

Are SGES and Saint-Gobain inclusive employers?

Saint-Gobain is the worldwide leader in light and sustainable construction improving daily life through high-performance solutions. From wherever you are, let your unique personality and our values guide you every day to invent a more sustainable world.

We understand that a diverse workplace is not only a more enjoyable place to be, but also facilitates better decision making and innovation. So, whoever you are, and whichever Saint-Gobain business you join, you can be sure of a warm welcome with us.

And what about flexibility?

The world of work is changing. At Saint-Gobain, we're always open to new ways of working. Everyone has different needs and commitments. We'll happily discuss any need you might have for this role:. We can't promise to meet every request when we're recruiting. But we do promise to listen.

If you match our criteria, we will be in touch to discuss your experience and more about you as a person, we look forward to hearing from you!

Location: Birmingham
Salary: 50,000 + Car Allowance
Working Arrangement: Hybrid
Reports to: Commercial Director

My client, a leading food manufacturing company, is seeking a talented Brand Manager to join their dynamic team. This is an exciting opportunity to drive brand strategy and consumer engagement in the competitive food retail market.

The successful candidate will be responsible for managing brand equity, launching innovative new products, and enhancing the company's market position through strategic marketing initiatives.

• Develop and implement long-term brand strategies aligned with company objectives
• Lead go-to-market strategies for new product launches
• Plan and execute integrated marketing campaigns across digital, in-store, and print channels
• Conduct market research and competitor analysis to identify trends and opportunities
• Collaborate with retail and sales teams on brand messaging and merchandising
• Manage marketing budgets and track ROI on promotional activities
• Monitor brand performance through KPIs including sales, market share, and brand health metrics
• Work with cross-functional teams and external partners to ensure brand consistency

Essential:

• Bachelor's degree in Marketing, Business, or related field
• Minimum 3 years brand management experience, ideally in food or FMCG
• Strong understanding of food retail dynamics and shopper behaviour
• Proven track record of successful marketing campaigns on national food brands
• Excellent project management and analytical skills
• Proficiency with marketing analytics tools and MS Office
• Creative mindset with strategic thinking

Desirable:

• Passion for food innovation and consumer trends
• Digital marketing and e-commerce experience
• Ability to thrive in fast-paced environments

• Competitive salary of 50,000
• Car allowance
• Hybrid working flexibility
• Opportunity to work on nationally recognised food brands
• Career development in a growing company
• Collaborative and innovative work environment

At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.

By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.

Main Purpose

To drive and execute the sales activities for specific supplier brands across the company, and wider distribution model aligned to a clearly defined commercial sales plan to deliver maximum profit for company.

**All candidates applying must have the WSET qualification and 2-3 years experience in the wine industry.**

Primary Responsibilities

• Manages key brands within the company and across the wider company ecosystem where relevant
• To devise, agree and activate an Annual Sales and Marketing plan with key supplier brands
• To be responsible for managing budgets ensuring all supplier investment is allocated in the most efficient manner for maximum returns delivering against an agreed strategy
• Deliver against a targets in sales, volume and profit across all channels
• Manage the relationship with the brand partner ensuring professional levels of reporting and commercial rigour against agreed and defined targets set in the annual business planning phase
• Determine and implement the category strategy
• Define the channel strategy for all wines from each supplier brand with targets set against individual lines
• Ensuring that the brand expectations are aligned across all areas of the business, including Marketing who need to support and engage in the activation of the brand in the market
• Working within the brand management team to ensure alignment across the supply team to promote shared working practices set against common goals; ensuring the brands contribute to the overall company sales & marketing plan to develop the initiatives, promotions and communications that drive this plan and sell our portfolio.
• Work with sales teams to ensure your brands maximise their potential; with Trade Marketing team in order for them to deliver and activate these plans; and with the Communications Manager to develop each brand's public imagine and company reputation.

Knowledge, Skills & Behaviours

• Commercial astute with a track record within a high-performance business model
• Excellent Communication and Interpersonal skills
• Strong analytical and negotiation skills
• Clear-thinking under pressure
• Strategic thinker with the ability to determine what's best for our business
• Wine knowledge.
• Passionate about customer service

Experience & Qualifications

• Experience in managing key stakeholders with the ability to set and deliver strategic objectives
• Proven track record of managing budgets effectively
• History of working in a high-performing organisation with tangible commercial results
• WSET qualification
• Industry knowledge with an understanding of routes to market, for on and off-trade
• Excel, word and PowerPoint skills are a must
• Languages such as French/Spanish/Italian would be advantageous

Additional Information

This is a hybrid role which has the opportunity to split your time between our offices in Mayfair and at Capability Green near Luton Airport, as well as working from home. You will also be expected to attend and support supplier events and tastings, so there is some travel involved.

The ethos and culture of our company lies at the heart of everything we do, our 5 values of Partnership, Positivity, Passion, Pride and progression mean you will find a collaborative, supportive and friendly team that gives you a platform to succeed and grow.

Connect2Employment is a trading style of Luton & Kent Commercial Services LLP - A joint venture between Luton Borough Council & Commercial Services Kent Ltd. Connect2Employment is an equal opportunities Employment Agency & Business. It positively encourages applications from all suitably qualified and eligible candidates.

In this role you will be working across the full marketing mix with responsibility for developing brand plans, trade marketing execution, end to end NPD and managing the budget.

Client Details

This FMCG business has innovative products and focus on delivering quality to its customers. The company values expertise and creativity and are now looking for a Brand Manager to join them!

Description

You will be responsible for:

• Developing and executing brand plans and strategies.
• Leading on trade marketing execution in store
• Analysing market trends and competitor activities to identify growth opportunities.
• Collaborating with cross-functional teams to launch new products effectively.
• Managing budgets and ensure cost-effective execution of marketing initiatives.
• Maintain strong relationships with 3rd parties

Profile

The successful candidate should have:

• Experience within an FMCG business in Brand or Trade Marketing
• Strong analytical skills and using category insight to identify opportunities
• The ability to manage multiple projects and meet deadlines.
• Excellent communication and stakeholder management skills.
• A creative mindset with a focus on achieving results.

Job Offer

A salary of up to 50,000 is on offer for the successful candidate

Location: Birmingham
Salary: 50,000 + Car Allowance
Working Arrangement: Hybrid
Reports to: Commercial Director

My client, a leading food manufacturing company, is seeking a talented Brand Manager to join their dynamic team. This is an exciting opportunity to drive brand strategy and consumer engagement in the competitive food retail market.

The successful candidate will be responsible for managing brand equity, launching innovative new products, and enhancing the company's market position through strategic marketing initiatives.

• Develop and implement long-term brand strategies aligned with company objectives
• Lead go-to-market strategies for new product launches
• Plan and execute integrated marketing campaigns across digital, in-store, and print channels
• Conduct market research and competitor analysis to identify trends and opportunities
• Collaborate with retail and sales teams on brand messaging and merchandising
• Manage marketing budgets and track ROI on promotional activities
• Monitor brand performance through KPIs including sales, market share, and brand health metrics
• Work with cross-functional teams and external partners to ensure brand consistency

Essential:

• Bachelor's degree in Marketing, Business, or related field
• Minimum 3 years brand management experience, ideally in food or FMCG
• Strong understanding of food retail dynamics and shopper behaviour
• Proven track record of successful marketing campaigns on national food brands
• Excellent project management and analytical skills
• Proficiency with marketing analytics tools and MS Office
• Creative mindset with strategic thinking

Desirable:

• Passion for food innovation and consumer trends
• Digital marketing and e-commerce experience
• Ability to thrive in fast-paced environments

• Competitive salary of 50,000
• Car allowance
• Hybrid working flexibility
• Opportunity to work on nationally recognised food brands
• Career development in a growing company
• Collaborative and innovative work environment

At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.

By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.

Brand Manager | Consumer Goods | Hybrid | North London HQ

The Company
This global consumer goods business is growing fast and making waves in its category. Known for trend-led, design-driven products, it has a strong mix of established global brands and exciting new launches that are creating real consumer buzz.

The culture is entrepreneurial, energetic and fast-paced. Teams move quickly, ideas are valued, and people are trusted to make things happen. With ambitious growth plans across Europe and beyond, this is a company where brand managers have genuine influence and visibility.

The Role
This is a broad, hands-on Brand Manager position with responsibility across the full marketing mix. You'll lead UK and European brand strategy, launch plans, campaigns, and retail activation, working closely with internal teams and external markets to drive growth.

Key responsibilities as a Brand Manager include:

• Leading brand strategy and positioning in line with global guidelines
• Managing product lifecycles, innovation launches and portfolio planning
• Owning media and PR briefs, content development and campaign delivery
• Driving in-store and online retail marketing in collaboration with sales teams
• Supporting distributors with toolkits, assets and clear brand direction
• Monitoring brand performance, reporting on KPIs and spotting growth opportunities
• Collaborating with cross-functional teams including commercial, licensing and digital

This is a high-profile role in a fast-moving, international business - perfect for someone who wants to bring energy, clarity and momentum to brand-building across multiple markets.

About You
You'll be an experienced brand marketer with a commercial mindset and a strong understanding of consumer behaviour. You'll bring a proactive approach, strong instincts, and the ability to lead and execute across multiple channels and stakeholders.

What you'll bring:

• Solid experience in brand management within FMCG or consumer brands
• A clear understanding of what makes brands culturally and commercially relevant
• The ability to manage multiple projects and deadlines across markets
• Strong communication skills and confidence in cross-functional environments
• A data-led approach, always looking to connect insight to action

You don't need to come from the exact category. What matters most is your ability to build brand equity, drive commercial impact, and work with pace and purpose.

BBBH33998

Main Purpose

To drive and execute the sales activities for specific supplier brands across the company, and wider distribution model aligned to a clearly defined commercial sales plan to deliver maximum profit for company.

**All candidates applying must have the WSET qualification and 2-3 years experience in the wine industry.**

Primary Responsibilities

• Manages key brands within the company and across the wider company ecosystem where relevant
• To devise, agree and activate an Annual Sales and Marketing plan with key supplier brands
• To be responsible for managing budgets ensuring all supplier investment is allocated in the most efficient manner for maximum returns delivering against an agreed strategy
• Deliver against a targets in sales, volume and profit across all channels
• Manage the relationship with the brand partner ensuring professional levels of reporting and commercial rigour against agreed and defined targets set in the annual business planning phase
• Determine and implement the category strategy
• Define the channel strategy for all wines from each supplier brand with targets set against individual lines
• Ensuring that the brand expectations are aligned across all areas of the business, including Marketing who need to support and engage in the activation of the brand in the market
• Working within the brand management team to ensure alignment across the supply team to promote shared working practices set against common goals; ensuring the brands contribute to the overall company sales & marketing plan to develop the initiatives, promotions and communications that drive this plan and sell our portfolio.
• Work with sales teams to ensure your brands maximise their potential; with Trade Marketing team in order for them to deliver and activate these plans; and with the Communications Manager to develop each brand's public imagine and company reputation.

Knowledge, Skills & Behaviours

• Commercial astute with a track record within a high-performance business model
• Excellent Communication and Interpersonal skills
• Strong analytical and negotiation skills
• Clear-thinking under pressure
• Strategic thinker with the ability to determine what's best for our business
• Wine knowledge.
• Passionate about customer service

Experience & Qualifications

• Experience in managing key stakeholders with the ability to set and deliver strategic objectives
• Proven track record of managing budgets effectively
• History of working in a high-performing organisation with tangible commercial results
• WSET qualification
• Industry knowledge with an understanding of routes to market, for on and off-trade
• Excel, word and PowerPoint skills are a must
• Languages such as French/Spanish/Italian would be advantageous

Additional Information

This is a hybrid role which has the opportunity to split your time between our offices in Mayfair and at Capability Green near Luton Airport, as well as working from home. You will also be expected to attend and support supplier events and tastings, so there is some travel involved.

The ethos and culture of our company lies at the heart of everything we do, our 5 values of Partnership, Positivity, Passion, Pride and progression mean you will find a collaborative, supportive and friendly team that gives you a platform to succeed and grow.

Connect2Employment is a trading style of Luton & Kent Commercial Services LLP - A joint venture between Luton Borough Council & Commercial Services Kent Ltd. Connect2Employment is an equal opportunities Employment Agency & Business. It positively encourages applications from all suitably qualified and eligible candidates.