369 Marketing Director jobs in Birmingham
Head of Marketing Strategy
WV1 3LF Wolverhampton, West Midlands
£75000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is searching for a visionary and results-oriented Head of Marketing Strategy to lead the development and execution of their overarching marketing vision. This senior leadership role is critical in shaping brand perception, driving market penetration, and achieving ambitious business growth objectives. The ideal candidate will possess a profound understanding of market dynamics, consumer behaviour, and a proven ability to craft and implement impactful, multi-channel marketing strategies.
Responsibilities:
Responsibilities:
- Develop and own the comprehensive marketing strategy, encompassing market positioning, brand narrative, target audience segmentation, and go-to-market plans.
- Conduct in-depth market research, competitor analysis, and consumer insights to identify opportunities and inform strategic decisions.
- Oversee the strategic planning and execution of integrated marketing campaigns across all relevant channels, including digital, traditional media, PR, and events.
- Define key marketing metrics and KPIs, establishing robust reporting mechanisms to track performance, measure ROI, and drive continuous improvement.
- Collaborate closely with sales, product development, and other cross-functional teams to ensure marketing strategies are aligned with business goals and product roadmaps.
- Lead and mentor a high-performing marketing team, fostering a culture of innovation, accountability, and data-driven decision-making.
- Manage the overall marketing budget, ensuring efficient allocation of resources to maximize impact.
- Build and maintain strong relationships with key external partners, agencies, and influencers.
- Champion brand consistency and ensure the brand message is effectively communicated across all touchpoints.
- Stay abreast of emerging marketing trends, technologies, and best practices, incorporating them into strategic planning.
- Develop thought leadership content and represent the company at industry events as required.
- MBA or Master's degree in Marketing, Business Administration, or a related field.
- 10+ years of progressive experience in marketing leadership roles, with a strong emphasis on strategy development and execution.
- Proven track record of successfully developing and implementing integrated marketing strategies that have driven significant business growth.
- Deep understanding of market research methodologies, consumer behavior, and brand management.
- Extensive experience with various marketing disciplines, including digital marketing (SEO, SEM, social media, content), traditional advertising, PR, and events.
- Exceptional analytical, strategic thinking, and problem-solving skills.
- Demonstrated ability to lead, motivate, and develop high-performing teams.
- Strong financial acumen and experience managing large marketing budgets.
- Excellent communication, presentation, and negotiation skills.
- Experience in a competitive B2B or B2C market is essential.
This advertiser has chosen not to accept applicants from your region.
0
Head of Digital Marketing Strategy
WV1 1AA Wolverhampton, West Midlands
£70000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is looking for an experienced and strategic Head of Digital Marketing to lead their online presence and drive significant growth. This is a fully remote role, allowing you to contribute from anywhere within the UK. You will be responsible for developing and executing a comprehensive digital marketing strategy that aligns with business objectives and enhances brand visibility. Your key duties will include overseeing all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing. You will conduct market research and competitor analysis to identify opportunities and trends, and define target audience segments to ensure effective campaign delivery. Managing the digital marketing budget, allocating resources efficiently, and tracking ROI for all campaigns will be critical. You will lead and mentor a remote marketing team, fostering a collaborative and high-performing environment. Performance monitoring and reporting are essential; you will utilize analytics tools (e.g., Google Analytics, Adobe Analytics) to track key metrics, provide insightful reports, and make data-driven recommendations for continuous improvement. Staying abreast of the latest digital marketing trends, technologies, and best practices will be crucial to maintain a competitive edge. We are seeking a candidate with a deep understanding of digital marketing principles, a proven ability to develop and implement successful online strategies, and a strong analytical mindset. Excellent leadership, communication, and project management skills are a must. Experience with various marketing automation platforms and CRM systems is highly desirable. This dynamic role, while focusing on the strategic oversight of digital efforts for a company based in Wolverhampton, West Midlands, UK , offers the ultimate flexibility of a remote-first position.
This advertiser has chosen not to accept applicants from your region.
1
Head of Digital Marketing Strategy
B3 2AA Birmingham, West Midlands
£60000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is seeking an accomplished and visionary Head of Digital Marketing Strategy to lead their marketing efforts from their bustling **Birmingham, West Midlands, UK** headquarters. This senior role requires a strategic thinker with a proven ability to develop and execute comprehensive digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for shaping the overall digital marketing vision, identifying new opportunities, and optimizing existing channels to achieve key business objectives. This includes overseeing SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising strategies. You will manage a talented team of marketing professionals, providing mentorship, guidance, and fostering a collaborative and high-performance culture. Key responsibilities include conducting in-depth market research and competitor analysis to identify trends and opportunities, developing data-driven strategies based on analytics and insights, and setting clear KPIs and targets for all digital marketing activities. You will work closely with sales, product, and IT teams to ensure alignment and integration of marketing efforts with broader business goals. Budget management for all digital marketing initiatives will also be a core part of your role, ensuring maximum ROI. The ideal candidate will have a Bachelor's or Master's degree in Marketing, Business, or a related field, with a minimum of 7-10 years of progressive experience in digital marketing leadership roles. Demonstrable success in developing and implementing successful multi-channel digital marketing strategies is essential. Strong expertise in SEO, SEM, Google Analytics, social media platforms, CRM systems, and marketing automation tools is required. Excellent leadership, communication, and interpersonal skills are crucial for managing the team and collaborating across departments. This is an exceptional opportunity for a strategic marketing leader to make a significant impact within a dynamic organization based in **Birmingham, West Midlands, UK**. If you are passionate about digital innovation and driving measurable results, we want to hear from you.
This advertiser has chosen not to accept applicants from your region.
2
Head of Digital Marketing Strategy
CV1 2DT Coventry, West Midlands
£70000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is looking for a strategic and results-oriented Head of Digital Marketing to lead their online presence and growth initiatives. This position is fully remote, allowing you to leverage your expertise from any location within the UK. You will be responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This role requires a deep understanding of the digital marketing landscape, including SEO, SEM, content marketing, social media marketing, email marketing, and performance analytics. You will lead a team of marketing professionals, fostering a data-driven culture and ensuring alignment with overall business objectives. Key responsibilities include defining target audiences, setting campaign goals, managing marketing budgets, overseeing the creation of compelling marketing content, and continuously optimizing campaign performance. You will utilize analytics tools to track key metrics, generate reports, and identify areas for improvement. The ideal candidate will have a proven track record of developing and implementing successful digital marketing campaigns that deliver measurable ROI. Significant experience in a leadership role within digital marketing is essential. Strong analytical skills, proficiency with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems, and analytics tools (e.g., Google Analytics) are required. Excellent communication, leadership, and strategic planning abilities are paramount. You should be adept at staying ahead of industry trends and translating them into innovative marketing tactics. This is an exceptional opportunity to shape the digital marketing strategy of a growing organization and lead a talented team in a dynamic, remote work environment.
This advertiser has chosen not to accept applicants from your region.
3
Head of Digital Marketing Strategy
WV1 1LP Wolverhampton, West Midlands
£60000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is seeking an innovative and results-driven Head of Digital Marketing Strategy to lead their marketing efforts in a fully remote capacity. This senior role requires a strategic thinker with a deep understanding of the digital landscape and a passion for driving growth through integrated online campaigns. You will be responsible for developing, implementing, and managing comprehensive digital marketing strategies across all channels to enhance brand visibility, engage target audiences, and achieve key business objectives. Your remit will include SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising. You will lead a talented, geographically dispersed team, fostering collaboration and ensuring consistent execution of brand messaging. Key responsibilities include setting marketing KPIs, analyzing campaign performance, optimizing spend, and reporting on ROI. You will stay abreast of the latest digital marketing trends and technologies, identifying opportunities for innovation and competitive advantage. The ideal candidate will have a proven track record of success in a similar senior digital marketing role, with demonstrable experience in developing and executing multi-channel strategies that deliver measurable results. Strong analytical skills, proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics), and experience with marketing automation platforms are essential. Excellent leadership, communication, and project management skills are crucial for guiding the team and liaising with other departments. This is a fully remote position, offering the flexibility to work from any location within the UK. Our client is committed to fostering a productive and engaging remote work environment, providing the necessary support and tools for success. You should be adept at managing remote teams, building strong virtual relationships, and maintaining a high level of performance and motivation. If you are a strategic marketer with a flair for digital innovation and a desire to shape the future of a growing brand, we encourage you to apply.
Location: This role is based in **Wolverhampton, West Midlands, UK**, but is fully remote.
Location: This role is based in **Wolverhampton, West Midlands, UK**, but is fully remote.
This advertiser has chosen not to accept applicants from your region.
4
Head of Digital Marketing Strategy
CV1 2GX Coventry, West Midlands
£70000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client is a rapidly growing consumer brand seeking an inspirational and results-driven Head of Digital Marketing Strategy to lead their online presence and growth initiatives. This pivotal role will be responsible for developing and executing comprehensive digital marketing strategies across all channels to drive brand awareness, customer acquisition, and engagement. You will manage a talented team of digital marketers and work closely with cross-functional departments, including sales, product development, and creative. This hybrid role offers the opportunity to work both from home and our dynamic office environment.
Key Responsibilities:
Key Responsibilities:
- Develop and implement a holistic digital marketing strategy aligned with business objectives, focusing on SEO, SEM, social media, content marketing, email marketing, and affiliate programs.
- Oversee the execution of digital campaigns, ensuring they are data-driven, targeted, and deliver measurable results.
- Manage and mentor a high-performing digital marketing team, fostering a culture of innovation and continuous learning.
- Analyze campaign performance data, identify key insights, and optimize strategies to improve ROI.
- Manage the digital marketing budget, ensuring efficient allocation of resources.
- Stay ahead of industry trends and emerging digital marketing technologies, integrating them into our strategy where appropriate.
- Collaborate with the content and creative teams to develop engaging and compelling marketing materials.
- Develop and execute customer acquisition and retention strategies through various digital channels.
- Manage relationships with external agencies and technology partners.
- Report on key digital marketing metrics and campaign performance to senior leadership.
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 8 years of experience in digital marketing, with a proven track record of success in developing and executing strategies.
- Demonstrated experience in leading and managing digital marketing teams.
- In-depth knowledge of SEO, SEM, PPC, social media marketing, content marketing, email marketing, and analytics tools (e.g., Google Analytics, Adobe Analytics).
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Excellent understanding of marketing automation platforms and CRM systems.
- Exceptional leadership, communication, and interpersonal skills.
- Experience in the consumer goods or retail sector is advantageous.
- A strategic thinker with a creative approach to problem-solving.
This advertiser has chosen not to accept applicants from your region.
5
Head of Digital Marketing Strategy
B1 1TT Birmingham, West Midlands
£70000 Annually
WhatJobs
Posted 8 days ago
Job Viewed
Job Description
Our client is looking for an visionary and results-oriented Head of Digital Marketing Strategy to lead their online presence and customer acquisition efforts. This fully remote position will be responsible for developing and executing comprehensive digital marketing campaigns across all channels, including SEO, SEM, social media, email marketing, and content marketing. You will analyze market trends, identify new opportunities, and optimize campaign performance to drive measurable business growth. This role requires a deep understanding of the digital landscape, consumer behavior, and the latest marketing technologies. You will lead a team of digital marketing specialists, providing guidance, mentorship, and performance management. Key responsibilities include setting strategic marketing objectives, defining target audiences, managing marketing budgets effectively, and reporting on key performance indicators (KPIs) to senior leadership. You will also oversee the creation of engaging content and compelling campaigns that resonate with our target customers. Collaboration with product development, sales, and customer support teams will be crucial to ensure a cohesive brand message and customer experience. The ideal candidate will have a proven track record of success in developing and implementing data-driven digital marketing strategies that deliver ROI. A strong analytical mindset, exceptional problem-solving skills, and the ability to think creatively are essential. You should be comfortable working autonomously and managing projects from conception to completion in a remote setting. A Bachelor's degree in Marketing, Business Administration, or a related field is required; a Master's degree is a plus. A minimum of 8 years of experience in digital marketing, with at least 3 years in a leadership role, is necessary. Experience with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, Adobe Analytics) is a must. Excellent communication and presentation skills are critical for this remote leadership role. This is an exceptional opportunity to shape the digital future of a growing organization.
This advertiser has chosen not to accept applicants from your region.
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6
Head of Digital Marketing Strategy
WV1 1AA Wolverhampton, West Midlands
£70000 Annually
WhatJobs
Posted 9 days ago
Job Viewed
Job Description
Our client is seeking a visionary and results-oriented Head of Digital Marketing Strategy to lead their marketing efforts in a fully remote capacity. This senior role is responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. You will be at the forefront of shaping our digital presence, leveraging data-driven insights to optimize campaigns across multiple channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate will have a proven track record of success in developing and implementing effective digital marketing strategies for B2B or B2C organizations, coupled with deep expertise in all facets of digital marketing.
Key Responsibilities:
A Bachelor's degree in Marketing, Communications, Business, or a related field is required; a Master's degree is a plus. A minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role, is essential. Proven success in developing and executing successful digital marketing campaigns that drive measurable results is mandatory. Expertise across a wide range of digital marketing platforms and tools is required. Strong analytical skills and proficiency in marketing analytics software (e.g., Google Analytics, Adobe Analytics) are critical. Excellent communication, leadership, and project management skills are a must for this fully remote position. The ability to work independently, manage multiple projects, and thrive in a fast-paced, collaborative remote environment is key. This is an exceptional opportunity to make a significant impact on our client's digital growth.
Key Responsibilities:
- Developing and implementing a cohesive digital marketing strategy aligned with business objectives.
- Overseeing all digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising.
- Analyzing campaign performance, identifying key trends, and optimizing strategies for maximum ROI.
- Managing the digital marketing budget effectively.
- Leading and mentoring a team of digital marketing specialists.
- Conducting market research and competitor analysis to identify opportunities and threats.
- Collaborating with cross-functional teams (e.g., sales, product development) to ensure integrated marketing efforts.
- Staying up-to-date with the latest digital marketing trends, technologies, and best practices.
- Developing and managing the company's online presence and brand reputation.
- Reporting on key digital marketing metrics to senior leadership.
A Bachelor's degree in Marketing, Communications, Business, or a related field is required; a Master's degree is a plus. A minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role, is essential. Proven success in developing and executing successful digital marketing campaigns that drive measurable results is mandatory. Expertise across a wide range of digital marketing platforms and tools is required. Strong analytical skills and proficiency in marketing analytics software (e.g., Google Analytics, Adobe Analytics) are critical. Excellent communication, leadership, and project management skills are a must for this fully remote position. The ability to work independently, manage multiple projects, and thrive in a fast-paced, collaborative remote environment is key. This is an exceptional opportunity to make a significant impact on our client's digital growth.
This advertiser has chosen not to accept applicants from your region.
7
Head of Digital Marketing Strategy
B1 1BB Birmingham, West Midlands
£70000 Annually
WhatJobs
Posted 12 days ago
Job Viewed
Job Description
Our client, a leading innovator in the consumer goods sector, is seeking a visionary Head of Digital Marketing Strategy to drive their online presence and customer engagement. This is a pivotal remote-first opportunity to define and execute cutting-edge digital marketing initiatives that propel brand growth and market penetration. You will be responsible for developing a holistic digital marketing roadmap, encompassing SEO, SEM, social media marketing, content marketing, email marketing, and affiliate programs. The ideal candidate will possess a deep understanding of the digital landscape, evolving consumer behaviors, and performance marketing techniques. You will lead a team of digital marketing specialists, fostering a culture of innovation and data-driven decision-making. Your role will involve close collaboration with product development, sales, and creative teams to ensure cohesive brand messaging and effective campaign execution across all digital channels. This position requires exceptional strategic thinking, analytical prowess, and the ability to translate complex market insights into actionable marketing plans.
Responsibilities:
Responsibilities:
- Develop and implement a comprehensive digital marketing strategy to achieve business objectives, including brand awareness, lead generation, and customer acquisition.
- Oversee all digital marketing channels, including SEO, SEM, PPC, social media, content marketing, email marketing, and display advertising.
- Define key performance indicators (KPIs) for all digital marketing campaigns and track performance against goals.
- Analyze market trends, competitor activities, and customer insights to identify new opportunities and optimize strategies.
- Manage and mentor a team of digital marketing professionals, fostering their growth and development.
- Collaborate with the creative team to develop engaging and effective marketing content.
- Manage the digital marketing budget, ensuring optimal allocation of resources for maximum ROI.
- Stay up-to-date with the latest digital marketing technologies, tools, and best practices.
- Conduct A/B testing and other optimization techniques to improve campaign performance.
- Report on campaign results and provide strategic recommendations to senior leadership.
- Master's degree in Marketing, Business Administration, or a related field; Bachelor's degree with significant relevant experience will be considered.
- Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role.
- Proven track record of developing and executing successful digital marketing campaigns that have driven measurable business results.
- In-depth knowledge of all major digital marketing channels and platforms (Google Analytics, Google Ads, Facebook Ads Manager, SEO tools, email marketing platforms).
- Strong understanding of marketing automation, CRM systems, and data analytics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Outstanding leadership, team management, and communication abilities.
- Ability to manage multiple projects, prioritize effectively, and meet deadlines in a remote environment.
- Creative mindset with a strong understanding of brand positioning and consumer psychology.
- Experience in the FMCG sector is a significant advantage.
This advertiser has chosen not to accept applicants from your region.
8
Head of Digital Marketing Strategy
CV1 1AA Coventry, West Midlands
£70000 Annually
WhatJobs
Posted 12 days ago
Job Viewed
Job Description
Our client is a dynamic and forward-thinking consumer brand seeking a visionary Head of Digital Marketing Strategy to lead their online presence and growth initiatives. This is a fully remote position, offering the flexibility to work from anywhere in the UK. You will be responsible for developing and executing a comprehensive digital marketing strategy that enhances brand awareness, drives customer acquisition, and fosters customer loyalty across all digital channels. Your role will be pivotal in defining the company's digital footprint and maximising its online reach and engagement.
As the Head of Digital Marketing Strategy, you will oversee all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. You will leverage data analytics to understand customer behaviour, market trends, and campaign performance, using these insights to continuously optimise strategies and maximise ROI. This role requires a creative yet analytical mindset, with a proven ability to develop and implement innovative campaigns that resonate with target audiences and achieve business objectives. You will also manage the digital marketing budget and work closely with creative, sales, and product teams to ensure cohesive brand messaging and integrated marketing efforts.
Key Responsibilities:
Qualifications and Experience:
This is a fantastic opportunity to lead digital marketing efforts for an exciting brand and make a substantial impact on its growth. If you are a strategic and results-oriented digital marketer, we encourage you to apply.
As the Head of Digital Marketing Strategy, you will oversee all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. You will leverage data analytics to understand customer behaviour, market trends, and campaign performance, using these insights to continuously optimise strategies and maximise ROI. This role requires a creative yet analytical mindset, with a proven ability to develop and implement innovative campaigns that resonate with target audiences and achieve business objectives. You will also manage the digital marketing budget and work closely with creative, sales, and product teams to ensure cohesive brand messaging and integrated marketing efforts.
Key Responsibilities:
- Develop and implement a comprehensive, data-driven digital marketing strategy aligned with overall business and brand objectives.
- Manage and optimise all digital marketing channels, including SEO, SEM (PPC), social media, email marketing, content marketing, and display advertising.
- Define target audience personas and tailor marketing campaigns to effectively reach and engage them.
- Oversee the creation of compelling and relevant content for all digital platforms.
- Develop and manage the digital marketing budget, ensuring optimal allocation of resources and maximum ROI.
- Analyse campaign performance using web analytics tools (e.g., Google Analytics) and provide regular reports on key metrics, insights, and recommendations.
- Stay abreast of the latest digital marketing trends, technologies, and best practices, and implement them where appropriate.
- Collaborate with internal teams (e.g., creative, sales, product development) to ensure consistent brand messaging and integrated marketing efforts.
- Manage external agencies and vendors as needed to support digital marketing activities.
- Drive continuous improvement through A/B testing, conversion rate optimisation (CRO), and performance analysis.
- Foster a data-centric approach to marketing, promoting experimentation and learning within the team.
Qualifications and Experience:
- Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree is a plus.
- Minimum of 7-10 years of progressive experience in digital marketing, with at least 4-5 years in a strategic or leadership role.
- Proven track record of developing and executing successful digital marketing strategies that have driven significant growth in brand awareness, lead generation, and customer acquisition.
- Deep understanding of SEO, SEM, social media platforms, content strategy, email marketing automation, and analytics tools.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Strong analytical skills with the ability to interpret data, derive insights, and make informed decisions.
- Excellent project management, organisational, and communication skills.
- Creative thinker with a passion for digital innovation.
- Ability to manage budgets effectively and drive measurable results.
- Experience working in a remote team environment is preferred.
This is a fantastic opportunity to lead digital marketing efforts for an exciting brand and make a substantial impact on its growth. If you are a strategic and results-oriented digital marketer, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.
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