375 Marketing Manager jobs in Birmingham

Digital Marketing Manager

Salary: £50,000 – £55,000

Location: Birmingham (Full-Time, Permanent)

Are you a strategic digital marketer looking for your next challenge? A well-known international law firm are looking for a Digital Marketing Manager to play a key role in shaping the direction and long-term evolution of a newly launched website, while supporting broader business growth plans.

Key Responsibilities

• Take ownership of a newly launched website, ensuring it remains engaging, functional, and aligned with business goals.
• Work in partnership with colleagues in PR and social media to deliver joined-up digital campaigns.
• Act as the key contact for external digital agencies while keeping internal teams informed and engaged.
• Oversee the accuracy, compliance, and quality of online content.
• Set and uphold standards for digital best practice and brand presentation across all channels.

Skills Required

• A strong track record of leading website projects from planning through to delivery, ideally within a professional or corporate environment.
• Expertise in SEO, analytics, and digital marketing techniques, with the ability to translate insights into action.
• Confidence working with a wide range of stakeholders and the communication skills to influence effectively.
• Experience guiding or managing team members, with scope to expand the team in future.
• Knowledge of platforms such as Sitecore or Umbraco would be an advantage.

Benefits

Alongside a competitive salary, you’ll have access to a comprehensive benefits package including:

• Annual bonus scheme
• GPP Pension Scheme
• Private Medical Insurance (with discounted gym memberships, free cinema tickets, health assessments, and more)

• Develop and execute a comprehensive digital marketing strategy aligned with business objectives.
• Manage and optimise all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising (PPC).
• Oversee the creation of engaging and relevant digital content across various platforms.
• Conduct market research and competitor analysis to identify opportunities and inform strategies.
• Manage the digital marketing budget effectively, allocating resources to maximise ROI.
• Analyse campaign performance using analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights.
• Implement and manage A/B testing strategies to improve conversion rates and user experience.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with internal teams (e.g., sales, product development) to ensure cohesive marketing efforts.
• Manage external agencies and vendors as needed.
• Ensure brand consistency across all digital touchpoints.

• Proven experience (4+ years) as a Digital Marketing Manager or in a similar senior digital marketing role.
• Demonstrated success in developing and implementing effective digital marketing campaigns across multiple channels.
• Strong knowledge of SEO, SEM, social media marketing, email marketing, and content marketing principles.
• Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, and marketing automation software.
• Excellent analytical and data interpretation skills, with the ability to translate data into strategic recommendations.
• Strong understanding of UX/UI principles and their impact on digital marketing.
• Exceptional written and verbal communication skills.
• Project management skills and the ability to manage multiple campaigns simultaneously.
• A Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience with e-commerce platforms is a plus.

• Develop and implement data-driven digital marketing strategies aligned with business objectives.
• Manage and optimize search engine marketing (SEM) campaigns, including PPC advertising (Google Ads, Bing Ads).
• Oversee search engine optimization (SEO) initiatives to improve organic search rankings and website traffic.
• Develop and execute social media marketing strategies across relevant platforms to build brand presence and engage with target audiences.
• Plan and manage content marketing initiatives, including blog posts, articles, and website copy.
• Design and implement email marketing campaigns to nurture leads and retain customers.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide actionable insights and reports.
• Collaborate with the sales and product development teams to ensure cohesive marketing efforts.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Manage the digital marketing budget effectively.
• Oversee external agencies and freelancers as needed.
• Identify opportunities for new digital marketing channels and tactics.
• Ensure brand consistency across all digital touchpoints.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a proven track record of success.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, HubSpot, Mailchimp).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Experience managing marketing budgets and ROI analysis.
• Strong project management and organizational skills.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Experience with A/B testing and conversion rate optimization (CRO).

• Develop, implement, and manage innovative digital marketing strategies to align with business goals.
• Oversee the creation and execution of SEO and SEM campaigns to improve search engine rankings and drive qualified traffic.
• Manage social media channels, including content creation, community engagement, and paid social advertising.
• Develop and execute email marketing campaigns, including list segmentation, automation, and performance analysis.
• Oversee content marketing initiatives, including blog posts, articles, website copy, and video content.
• Plan and manage paid advertising campaigns across platforms such as Google Ads, Bing Ads, and social media networks.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights.
• Monitor digital marketing trends, emerging technologies, and competitor activities to identify new opportunities.
• Collaborate with internal teams (e.g., sales, product development, design) to ensure brand consistency and integrated marketing efforts.
• Manage the digital marketing budget effectively, optimizing spend for maximum ROI.
• Conduct A/B testing and other optimization techniques to improve campaign performance.
• Develop and manage the company's online reputation and customer review strategy.

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a proven track record of successful campaign management.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency with digital marketing tools and platforms such as Google Analytics, Google Ads, social media management tools, and email marketing software.
• Strong analytical and data interpretation skills, with the ability to translate data into strategic recommendations.
• Excellent written and verbal communication skills.
• Experience managing paid advertising budgets and optimizing for ROI.
• Creative thinking and a passion for innovation in digital marketing.
• Ability to work independently and manage multiple projects in a remote setting.
• Certifications in Google Ads, Google Analytics, or other relevant platforms are a plus.

• Develop and execute comprehensive digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
• Manage and optimise paid advertising campaigns (Google Ads, social media ads) to maximise ROI and achieve campaign objectives.
• Oversee the company's social media presence, developing engaging content and fostering community interaction.
• Implement and manage SEO strategies to improve organic search rankings and drive website traffic.
• Develop and execute email marketing campaigns, segmenting audiences and creating compelling content to drive engagement and conversions.
• Manage the content marketing calendar, overseeing the creation and distribution of valuable content across various platforms.
• Analyse website traffic and user behaviour using tools like Google Analytics, providing insights and recommendations for improvement.
• Collaborate with the web development team to ensure website optimisation for user experience and conversion rates.
• Manage the digital marketing budget, allocating resources effectively across different channels.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Identify and evaluate new opportunities for digital growth and innovation.
• Work closely with sales and product teams to ensure marketing efforts are aligned with business goals.
• Prepare regular reports on digital marketing performance, presenting key metrics and insights to senior management.

• Proven experience as a Digital Marketing Manager or similar senior marketing role.
• Demonstrable success in developing and executing effective digital marketing campaigns.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent analytical skills, with the ability to interpret data and translate insights into actionable strategies.
• Strong communication, leadership, and project management skills.
• Experience in e-commerce marketing is highly desirable.
• Bachelor's degree in Marketing, Business, or a related field.
• Creative thinking and a passion for digital innovation.

• Develop and execute integrated digital marketing strategies.
• Manage and optimize SEO, SEM, PPC, and social media campaigns.
• Create and manage engaging content across various digital platforms.
• Oversee email marketing campaigns and lead nurturing programs.
• Analyze website traffic, user behavior, and campaign performance using analytics tools.
• Manage marketing budgets and allocate resources effectively.
• Stay up-to-date with digital marketing trends, tools, and best practices.
• Collaborate with cross-functional teams (sales, product, design) to ensure brand consistency.
• Report on key marketing metrics and KPIs to senior management.
• Identify new opportunities for growth and innovation in digital marketing.

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with demonstrated success in managing campaigns.
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, email marketing software).
• Strong understanding of SEO, SEM, content marketing, and social media strategies.
• Excellent analytical and data interpretation skills.
• Strong project management and organizational abilities.
• Exceptional written and verbal communication skills.
• Experience in managing marketing budgets.
• Creative thinking and a results-oriented mindset.

• Develop and implement overarching digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
• Oversee search engine optimization (SEO) efforts to improve organic search rankings and website traffic.
• Develop and execute content marketing strategies, including blog posts, social media content, and email newsletters.
• Manage social media presence, engagement, and community building.
• Implement and analyze email marketing campaigns to nurture leads and drive conversions.
• Track, measure, and report on the performance of all digital marketing campaigns using analytics tools (e.g., Google Analytics).
• Identify key performance indicators (KPIs) and use data to inform marketing decisions and optimize campaign effectiveness.
• Manage the digital marketing budget, ensuring efficient allocation of resources.
• Collaborate with internal teams (e.g., design, web development) to ensure brand consistency and campaign success.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and ROI.
• Proven experience in managing successful paid search (PPC) and social media advertising campaigns.
• Expertise in SEO best practices and tools.
• Proficiency with analytics platforms like Google Analytics and data visualization tools.
• Strong understanding of content marketing, email marketing, and social media strategy.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional written and verbal communication skills.
• Experience with marketing automation platforms is a plus.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.