Head of Audiences and Marketing - FESTIVAL UK* 2022

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Closing Date - 15/12/2020 The Head of Audiences and Marketing for Festival UK* 2022 will have a pivotal role in achieving the ambition for the ten distinct festival projects to reach 66 million people. This will be through the development and delivery of an innovative audience and marketing strategy that takes account of the UK-wide nature of the festival, the four nations that are involved, the five sectors that are represented, the international ambition of what is being created, and the range and diversity of the organisations and individuals involved in the Creative Teams.


Develop and deliver an innovative and responsive audience and marketing strategy for Festival UK* 2022.
Lead a team to maximise marketing and digital to build audiences and support the ambition for each of the ten festival commissions to reach millions of people, across the UK and globally.
Help ensure that CRM is utilised to maximum effect for our audience development.
Working with the Communications Director oversee the development of a new brand and website for the festival.
Maximise the potential of digital to creatively reach audiences and showcase the festival programme.
Work with festival producers and commissioned teams to develop and implement campaigns that reach beyond obvious audiences and reflect and maximise the cross-cutting ambition of STEAM.
Work with the Delivery Agencies in the four nations to communicate projects at a local and national, as well as UK-wide level.
Skills and Experience Required


Substantial experience of overseeing successful marketing or audience development campaigns, nationally and ideally internationally.
Experience of working to engage local people and communities.
Experience of engaging audiences through different channels and platforms, including advertising, print, direct mail, broadcast and digital.
Strategic planning.
Analytics and audience data.
Procurement and management of external agencies.

Knowledge of audience development practice in the cultural sector
Knowledge of international models and initiatives around building audiences
Experience of developing innovative and creative partnerships.

Salary: £(phone number removed)

This position is subject to a Basic criminal record check from the Disclosure and Barring Service.

Festival UK* 2022 is an equal opportunities organisation and Disability Confident employer and we encourage applications from all backgrounds and communities. We are working towards achieving Leaders in Diversity through the National Centre for Diversity. The principles "FREDIE" (Fairness - Respect - Equality - Diversity - Inclusion and Engagement) support our aim of delivering a truly inclusive and accessible games.

As part of our commitment as a Disability Confident employer, we offer a guaranteed interview to anyone with a disability whose application meets the minimum criteria for the post. If you wish for your application to be considered under the Disability Confident scheme, please submit a completed form with your application, which can be found on the Festival UK* 2022 jobs site under the current vacancies drop down.

To apply for this role please follow the link and complete the application attaching a single document containing your CV and Covering Letter. Please also submit your disability confident/ reasonable adjustments form (if required).

On occasions where we receive a large number of applications, we may close the advert ahead of the publicised closing date. We would therefore advise that you submit your completed application as soon as possible.

We take your data privacy seriously. Before sending your application please review our applicant privacy notice which explains how we use your personal data. This can be found on the Festival UK* 2022 jobs site under the current vacancies drop down.

Gi Group Holdings Recruitment Limited group of companies includes Gi Recruitment Limited, Draefern Limited, Gi Group Recruitment Ltd, INTOO (UK) Limited, Marks Sattin (UK) Limited, TACK TMI UK Limited and Grafton Professional Staffing Limited. We are committed to protecting the privacy of all of our candidates and clients. Following some recent changes to data protection laws we have updated our Privacy Policy. To view a copy and to help you understand how we collect, use and process your personal data please visit the Privacy page on our Gi Group UK website

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