24 Wedding Planner jobs in the United Kingdom

Job Title: Experiential – Account Director

Location: Hybrid (UK-based with travel across UK & Europe)

Reporting To: Head of Client Services and the Chief Experiential Officer

Contract Type: 13 month FTC – Mat Leave Cover

About brandformula

brandformula is a strategic marketing agency that brings brands to life through impactful, insight-led experiences across events, exhibitions, and activations. We work with ambitious brands in the financial services sector, delivering bold creative thinking and flawless execution.

We are now looking for a confident, commercially driven Account Director – Experiential to lead our growing team, shape strategic direction, and deliver standout experiences across the UK and Europe.

The Role

As the Experiential – Account Director, you’ll oversee the day-to-day management of the Experiential team while driving growth, ensuring operational excellence, and acting as a senior client lead. Reporting into the Head of Client Services and the Chief Experiential Officer, you will work strategically across the agency, helping to integrate experiential thinking into broader client solutions and collaborating with other departments on upsell and cross-sell opportunities.

This is a role for a strong leader who is not only strategically minded but also comfortable making confident decisions, leading from the front, and mentoring others.

Key Responsibilities

• Lead and manage the Experiential team (3 direct reports), providing daily support, development, and performance oversight
• Be the key client contact for dedicated accounts, while supporting wider relationship management across all experiential projects
• Drive sales and growth within the Experiential function, identifying new opportunities and leading cross-agency upsell initiatives
• Oversee and manage end-to-end project delivery, from client brief through to final execution
• Confidently pitch and present to senior stakeholders, articulating strategic thinking and creative direction
• Maintain regular reporting and performance metrics, providing insight to the Executive Director and wider leadership team
• Work closely with suppliers, ensuring timely delivery, cost management, and creative integrity
•  Collaborate with exhibition designers and builders, demonstrating a solid understanding of materials, build methods, finishes, costs, and technical language
• Ensure full financial oversight of the team’s work, including budget creation, estimate development, invoicing and reconciliation
• Champion innovation within the team – identifying fresh formats, technologies, and experiential trends
• Support team development – act as a mentor, provide training and advice, and create an environment for growth and learning
• Travel as required across the UK and Europe to oversee live event delivery (including occasional weekend travel during peak periods)

What You’ll Bring

• A minimum of 8 years’ experience in experiential marketing, events, or exhibitions
• Strong background in managing both client relationships and internal teams
• Proven experience in cross-functional collaboration and growing business through upselling
• A confident, strategic mindset – not afraid to make big decisions or challenge the status quo
• Deep understanding of exhibition build processes, with fluency in materials, finishes, and build costs
• Skilled in supplier and budget management, with strong commercial acumen
• Proficient in Microsoft 365, particularly Excel and Canva 
• Excellent presentation, communication, and stakeholder engagement skills
• Ability to work at pace, meet tight deadlines, and manage multiple workstreams effectively
• Passionate about delivering industry-leading experiences and supporting team development

Why Join brandformula?

• At brandformula, you’ll be part of a collaborative, ambitious, and supportive team that’s passionate about creating exceptional work. You’ll have the autonomy to shape ideas, drive growth, and lead exciting projects across Europe and beyond.

• Assisting with venue research, booking, and management.
• Supporting the planning and execution of event logistics, including catering, AV, and staffing.
• Liaising with vendors, suppliers, and clients to ensure smooth event operations.
• Developing event schedules and timelines.
• Creating marketing materials and promotional content for events.
• Managing event registration and attendee communication.
• Providing on-site support during events, ensuring everything runs according to plan.
• Assisting with post-event evaluations and reporting.
• Learning about budgeting and financial management for events.

• Lead the culinary team in all aspects of food preparation and service for events.
• Design innovative and appealing menus that cater to diverse tastes and dietary requirements.
• Source high-quality ingredients from reputable suppliers, ensuring cost-effectiveness.
• Manage kitchen inventory, ordering, and stock control to minimise waste.
• Maintain the highest standards of food hygiene, safety, and sanitation in the kitchen.
• Oversee the training, scheduling, and performance management of kitchen staff.
• Collaborate with event managers and clients to conceptualise and execute bespoke menus.
• Control food costs and ensure profitability of culinary operations.
• Develop and implement recipes and cooking techniques to ensure consistency and quality.
• Contribute to the overall success and reputation of the catering company through exceptional culinary offerings.

• Professional culinary qualifications (e.g., NVQ Level 3/4 in Professional Cookery) or equivalent experience.
• Minimum of 5 years of experience as a Head Chef or Senior Sous Chef in a high-volume catering or hospitality environment.
• Demonstrated expertise in menu development, fine dining, and event catering.
• Strong knowledge of food safety regulations and best practices.
• Proven leadership and team management skills.
• Excellent organisational and time management abilities.
• Creative flair and passion for culinary innovation.
• Ability to manage budgets and control food costs effectively.
• Strong communication skills, including proficiency in remote collaboration tools for planning and recipe development.
• Ability to work under pressure and adapt to changing event demands.

• Plan, coordinate, and execute a variety of high-end events.
• Develop event concepts, themes, and detailed production plans.
• Manage event budgets and track expenditures meticulously.
• Source, vet, and negotiate with vendors and suppliers.
• Oversee event logistics, including venue selection, catering, AV, and entertainment.
• Liaise directly with clients to understand their needs and ensure satisfaction.
• Manage event timelines and ensure all deadlines are met.
• Develop comprehensive event risk assessments and contingency plans.
• Coordinate on-site event staff and volunteers.
• Conduct post-event evaluations and reporting.

• Minimum 5 years of experience in event planning and management, with a focus on luxury or corporate events.
• Demonstrated success in managing budgets and vendor relations.
• Exceptional organizational, time-management, and multitasking abilities.
• Strong communication, negotiation, and interpersonal skills.
• Proficiency in event management software and digital collaboration tools.
• Creative thinking and problem-solving capabilities.
• Ability to work flexible hours and travel as needed for event oversight.
• Bachelor's degree in Hospitality Management, Marketing, Communications, or a related field.
• Experience in a fully remote work setting is highly advantageous.

• Conduct initial client consultations, understand their vision, and develop detailed event plans.
• Manage all aspects of wedding and event coordination, including venue set-up, catering, entertainment, and decorations.
• Liaise with and manage relationships with a network of trusted suppliers and vendors.
• Develop and manage event budgets, ensuring financial targets are met.
• Create detailed event timelines and run sheets for all events.
• Provide exceptional customer service, responding promptly to client inquiries and resolving any issues that arise.
• Conduct site visits and tastings with clients.
• Oversee on-site event management, ensuring smooth execution and addressing any unforeseen challenges.
• Conduct post-event follow-ups to gather feedback and ensure client satisfaction.
• Collaborate with the sales and marketing teams to promote wedding and event services.