329 Content jobs in the United Kingdom

Content Designer

Based at client locations, working remotely, or based in our Godalming or Milton Keynes offices.

Salary : Negotiable, DoE, plus company benefits.

About Us

Triad Group Plc is an award-winning digital, data, and solutions consultancy with over 35 years' experience primarily serving the UK public sector and central government. We deliver high-quality solutions that make a real difference to users, citizens and consumers.

At Triad, collaboration thrives, knowledge is shared, and every voice matters. Our close-knit, supportive culture ensures you're valued from day one. Whether working with cutting-edge tech or shaping strategy for national-scale projects, you'll be trusted, challenged, and empowered to grow.

We nurture learning through communities of practice and encourage creativity, autonomy, and innovation. If you're passionate about solving meaningful problems with smart and passionate people, Triad could be the place for you.

Glassdoor score of 4.7
96% of our staff would recommend Triad to a friend
100% CEO approval

See for yourself some of the work that makes us all so proud:

• Helping law enforcement with secure intelligence systems that keep the UK safe
• Supporting the UK's national meteorological service in leveraging supercomputers for next-level weather forecasting
• Assisting the British government department that is responsible for the safety of consumer products, with systems to track unsafe products
• Powering systems that help the government monitor and reduce greenhouse gas emissions from commercial transport

Role Summary

Triad is seeking a skilled Content Designer to join our team working on meaningful public sector digital services. You'll play a critical role in creating clear, concise, user-focused content for government-facing products and services. Your work will directly support the delivery of accessible, usable, and inclusive digital experiences for citizens.

You will collaborate with multidisciplinary teams including user researchers, service designers, developers, and policy experts. You'll be expected to uphold the principles of the (url removed) content style guide and contribute to agile delivery teams across the entire product lifecycle.

Key Responsibilities

• Research & Discovery - Conduct content audits, analyse user needs, and assess the content requirements of public sector services.
• Content Strategy - Develop and manage content strategies aligned with service and user goals.
• User-Centered Design - Write and iterate content based on user research, testing feedback, and analytics.
• Collaboration - Work closely with stakeholders, designers, developers, and policy teams to ensure content meets user and business needs.
• Accessibility - Ensure content is inclusive and accessible to all users, adhering to WCAG guidelines.
• Quality Assurance - Maintain high standards of content quality and consistency across platforms.
• Agile Delivery - Contribute to agile ceremonies and work in sprint cycles to continuously improve content.

Skills and Experience

• Proven experience designing content for digital services within UK government or public sector organisations.
• Deep understanding of the (url removed) content style guide and GDS Service Manual.
• Strong writing and editing skills, with a focus on plain English and accessibility.
• Experience conducting and applying findings from user research and usability testing.
• Familiarity with tools such as Confluence, Jira, Figma, and collaboration platforms like Miro.
• Ability to handle multiple priorities and deliver high-quality content to tight deadlines.
• Experience working in multi-disciplinary agile teams, using agile and iterative design methods.
• Comfortable liaising with stakeholders and explaining content decisions clearly and confidently.

Qualifications & Certifications

• A degree or equivalent qualification in a relevant field such as English, Communications, UX Design, or Journalism - Desirable
• Due to the nature of this position, you must be willing and eligible to achieve a minimum of SC clearance. To be eligible, you must have been a resident in the UK for a minimum of 5 years and have the right to work in the UK.

Triad's Commitment to You

As a growing and ambitious company, Triad prioritises your development and well-being:

• Continuous Training & Development : Access to top-rated Udemy Business courses.
• Work Environment : Collaborative, creative, and free from discrimination.

Benefits:

• 25 days of annual leave, plus bank holidays.
• Matched pension contributions (5%).
• Private healthcare with Bupa.
• Gym membership support or Lakeshore Fitness access.
• Perkbox membership.
• Cycle-to-work scheme.

What Our Colleagues Have to Say

Please see for yourself on Glass Door and our "Day in the Life" videos at the bottom of our Careers Page.

Our Selection Process

After applying for the role, our in-house talent team will contact you to discuss Triad and the position. If shortlisted, you will be invited for:

• An interview with our Head of UX, including a career review and cultural fit assessment.
• A workshop and interview session with our principal consultants (materials provided in advance).

We aim to complete interviews and progress candidates to offer stage within 2-3 weeks of the initial conversation.

Other Information

If this role is of interest to you or you would like further information, please contact Matt Goodman and submit your application now!

Triad is an equal opportunities employer and welcomes applications from all suitably qualified people regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion, or belief.

We are proud that our recruitment process has been recognised as inclusive and accessible to disabled people who meet the minimum criteria for any role. We are a signatory on the Tech Talent Charter and a Disability Confident Leader .

Role: Content Manager

Contract: Permanent

Salary: Up to £50,000 dependent on experience

Location: Shirley Solihull B90

Benefits: Company car, 25 days holiday plus Bank Holidays, BUPA private medical, cash plan for dental and optical, enhanced pension scheme and free parking

We are working on behalf of an established brand who are looking to recruit an experienced Content Manager to join their marketing department to focus on supporting the Head of Brand Marketing.

You will ensure our clients brand and commercial messaging is communicated efficiently across core channels including, but not limited to, website, social media and CRM. This role will report into the Head of Brand, and you will have 1 direct report the Content Executive.

As Content Manager, you will have sole ownership for creating impactful way to communicate with their target audience, within the defined channels and in keeping with the brand identity. You’ll keep up with the evolving landscape of digital channels, competitor activity and creative trends to recommend what is required to stay relevant and secure maximum engagement.

The focus of your role will be to create engaging content to deliver brand KPIs. Commercially, you’ll be expected to own content calendars across multiple brands and channels, balancing the need for organisation and creative flare. This is an exciting opportunity to work for an established brand with several different product lines and target audiences.

This is a full-time office based role working Monday to Friday 9am until 5pm with half hour lunch.

The successful candidate will be degree educated or equivalent in Marketing, with demonstrable experience in a similar Content Manager position within a marketing department or marketing agency. Proven success in delivering cohesive content strategy across multiple channels is critical.

Role and responsibilities:

• As a Content Manager, you will be responsible for developing and deploying content and creative campaigns across all brand channels, in line with campaign and commercial objectives
li>Create, own and deliver content strategy and calendar across all brands li>Collaborate with stakeholders in Campaign Management, Sales, Events and PR to ensure consistency and manage conflicting messaging
• Work closely with Head of Brand Marketing to develop campaign visual identity in line with brand visual identity
• Manage and lead the Content Executive to support delivery of plans and achievement of KPIs
• Manage the production of artwork, images, videos, text required for all areas of business
• Brief creative and production agencies to deliver high quality content, on time and in budget
• Ensure all content complies with relevant legal or industry regulations (e.g. copyright, advertising standards)
• Explore new content formats to increase engagement and reach
• Support with the maintenance of brand websites ensuring content is in line with brand and commercial campaigns
• Work with external agencies to manage the social media output for each brand
• Audit implementation of campaign content across channels, including Retail Partners
• Monitor campaign KPIs and report back to stakeholders, make recommendations for improvements
• Produce MI reports and ensure measurements are in place to measure effectiveness including target audience analysis and impact on sale

Skills and experience required:

• Degree educated or equivalent with in Marketing, Business or similar subjects
• Proven demonstrable experience in a similar Content Marketing or Content Manager role
• Automotive industry experience desirable
• Creative thinker and enthusiastic mentality
• Highly organised with excellent communication skills
• Self starter, motivated and enthusiastic nature
• Ability to work well under pressure

Benefits

• Company car
• 25 days holiday plus Bank Holidays
• BUPA private medical
• Cash plan for dental and optical
• Free parking

If you have the relevant skills and experience, and actively seeking a new position with a brand as a Content Manager then please apply today!

Interviews will take place at the end of August and early September 2025, with an expected start date in October 2025.

We are working with a reputable financial services firm who are looking to hire a Content Writer into their marketing team in London. This role will be responsible for owning and delivering on the content marketing strategy for the firm.

Client Details

The firm are a highly reputable business working with leading global banks and investment managers on their compliance and risk operations. They are looking to hire a Content Writer who will be responsible for producing high-quality content that positions the firm as thought leader in the industry.

You will work closely with subject matter experts, marketers, and designers to develop content across a variety of formats and channels, including blogs, white papers, reports, website pages, and email campaigns.

Description

Responsibilities of the Content Writer:

• Create clear, engaging, and accurate content tailored to senior business decision-makers in the financial services sector.

• Research complex financial topics and translate them into accessible and insightful content.

• Write long-form and short-form content including:

  • Articles, blogs, and whitepapers

  • Case studies and client success stories

  • Website copy and landing pages

  • Email marketing content and newsletters

  • Product or service descriptions

• Collaborate with the marketing and product teams to align content with strategic goals.

• Edit and proofread content to ensure clarity, consistency, and adherence to brand tone and style.

• Stay up-to-date with industry trends, regulatory developments, and competitor content.

• Optimise content for SEO where appropriate.

• Manage multiple content projects simultaneously, often with tight deadlines.

Profile

The successful candidate:

• Will have experience in working with B2B firms (ideally within the financial services sector) on developing and executing on their content marketing strategy

• Excellent writing, editing, and research skills.

• Ability to write confidently on financial topics such as risk, compliance, investment trends, market outlooks, and digital transformation in finance.

• Ability to work independently and collaboratively across teams.

Job Offer

Competitive

Content Manager, Journals

• Annual Salary:  £28,800 - £37,425
li>Location:  Cambridge, UK, Hybrid (Min 2-3 days Per Week) < i>Contract:  Fixed Term (14 Months), 35 Hours Per Week

Are you passionate about publishing and eager to shape the future of academic content? We have an exciting, fixed term opportunity to join the Academic Content Operations department, working within Journals Content Management.

We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organisation and a proud part of the University of Cambridge.
 

About the role

As a Content Manager, you will oversee a portfolio of established journals, managing the process from the receipt of an accepted manuscript to its final publication, both online and in print. Your journal list will encompass a diverse range of subject areas (specific subject knowledge is not a requirement for this role).
 

You will engage daily with external contacts (academic editors and authors) and internal colleagues (Editorial, Content Services, Marketing, Sales) to achieve the best results for Cambridge and the academic community. This role requires that you are both innovative and organised. You will manage a high volume of content alongside our workflow improvement initiatives as we continuously enhance our processes for Open Research. Key skills for this role include enthusiasm for trailing new workflows, adaptability to new ways of working, excellent communication skills, the ability to meet strict deadlines, and the capacity to juggle changing priorities.
 

You will receive ongoing training to support our products and your career goals. Content Managers are part of the Content Operations team, responsible for the publication processes and quality assurance for our Academic Books, Elements, and Journals. There are opportunities to learn about other content types, and we encourage continuous learning and flexibility.
 

About you

You will possess good knowledge of publishing practices and current trends to facilitate production workflows and provide guidance to stakeholders. This role involves managing multiple relationships and workflows with both internal and external contacts, often balancing competing priorities. High computer literacy is essential, including experience with Microsoft Office, Adobe Creative Cloud, Salesforce, Online Peer Review Systems, and SAP, as well as the ability to pick up new technologies quickly

This role requires adaptability in a dynamic digital publishing environment, strong communication, organisational, and project management skills. You must be detail-oriented, able to meet tight deadlines, work independently or with a team, and demonstrate a proactive, collaborative attitude. Confidence in communicating with colleagues and external partners at all levels, a dependable attitude, and enthusiasm for problem-solving will enable you to thrive in our dynamic industry.
 

We value decisiveness, innovation, and a responsible approach. Previous experience in publishing is important—ideally in Content Management or Production—and knowledge of open access publishing is highly desirable. Familiarity with Salesforce, and typesetting languages like XML, LaTeX, or HTML would be an advantage.

Rewards and benefits
We will support you to be at your best in work and to live well outside of it. In addition to competitive salaries, we offer a world-class, flexible rewards package, featuring family-friendly and planet-friendly benefits including:
 

• 28 days nnual leave plus bank holidays
• Private medical and Permanent Health Insurance
• Discretionary annual bonus
• Group personal pension scheme
• Life assurance up to 4 x annual salary
• Green travel schemes

We are a hybrid working organisation, and we offer a range of flexible working options from day one. We expect most hybrid-working colleagues to spend 40-60% of their time at their dedicated office or location. We will also consider other work arrangements if you wish to work more flexibly or require adjustments due to a disability.

Ready to pursue your potential? Apply now. 

We review applications on an ongoing basis, with a closing date for all applications being 12th August 2025  and interviews are scheduled to take place from 26th August onward . If you are shortlisted, you will be invited to participate in a virtual interview via MS Teams. You will be required to complete a task as part of the assessment, for which a brief will be administered in advance of the interview.

Please note that successful applicants will be subject to satisfactory background checks including DBS due to working in a regulated industry.

Cambridge University Press & Assessment is an approved UK employer for the sponsorship of eligible roles and applicants under the Skilled Worker visa route. Please refer to the gov website for guidance to understand your own eligibility based on the role you are applying for.

Why join us

Joining us is your opportunity to pursue potential. You'll belong to a collaborative team that's exploring new and better ways to serve students, teachers and researchers across the globe – for the benefit of individuals, society and the world. Sharing our mission will inspire your own growth, development and progress, in an environment which embraces difference, change and aspiration. 

Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where it's safe to speak up, and where we learn continuously to improve together. We welcome applications from all candidates, regardless of demographic characteristics (age, disability, educational attainment, ethnicity, gender, marital status, neurodiversity, religion, sex, gender identity and sexual identity), cultural, or social class/background.

We believe better outcomes come through diversity of thought, background and approach. We welcome applications from people from all backgrounds and communities, actively seeking to employ people from a wide range of different communities.

CONTENT CREATOR

CROSBY, LIVERPOOL - OFFICE BASED

UP TO 27,000 + PROGRESSION + GREAT CULTURE

We're recruiting for a vibrant and well-respected business who have a fantastic opportunity for a Content Creator to join their team to create engaging social media content for a luxury brand, as well as developing their skills and career.

This is an exciting opportunity to create engaging content on Instagram, TikTok, YouTube and LinkedIn to drive the company brand using your creative skills.

If you have experience in a Social Media focused role such as Social Media Executive, Social Media Assistant, Marketing Assistant, Marketing Executive, Marketing Coordinator, Social Media Executive, Social Media Assistant, Content Marketing or similar, this opportunity is not to be missed!

THE ROLE:

• Creating visual content for social media platforms Instagram, TikTok, YouTube and LinkedIn.
• Creating video content on Instagram Reels and TikTok.
• Managing social media campaigns including scheduling content and conducting analysis and reporting.
• Closely monitoring social media channels and engagement.
• Working one-on-one with the Director to create and deliver the social media strategy.
• Attending exciting photoshoots once a quarter.

THE PERSON:

• Data driven, must have proven ability to increase engagement and followings.
• Must have current Social Media Marketing experience.
• Strong experience creating visual content for social media.
• An interest in Fashion.
• Highly organised individual who can coordinate projects and get involved in hands on delivery.
• A highly confident individual who can effectively communicate at all levels.
• Be creative minded and understand audience engagement and create content that resonates well with brand and audience.

Get Recruited is acting as an Employment Agency in relation to this vacancy.

Copywriting meets strategy - we're hiring a Content Strategist (Part-Time)

Location: Hybrid or remote
Hours: 22.5 hours per week (3 full days)
Salary: £17,027 - £18,851.35 pro rata
Schedule: 9 am to 5 pm with a 30-minute unpaid lunch break

Do you love crafting words that do more than just fill a page? If you're a copywriter who gets a buzz from combining creativity with purpose, and you understand the power of content to boost rankings, drive clicks, and actually convert - this could be the role for you.

We're looking for a Content Strategist with a copywriter's brain and a marketer's mindset to join our growing digital team.

In this role, you'll go beyond just writing. You'll take ownership of content strategy for a portfolio of clients - leading content audits, researching keywords and topics, and shaping copy that genuinely connects with users and performs in search.

Expect to:
* Write or brief compelling, user-focused SEO content that drives organic traffic
* Audit client websites and spot the content gaps that need closing
* Use keyword research to plan effective content calendars
* Monitor how content performs and tweak your strategy accordingly
* Help coach others in best-practice copywriting for SEO
* Work closely with SEO and content marketing teams to align goals and boost performance

This role is ideal if you're a copywriter who enjoys the challenge of making content work harder - and smarter. You'll be able to flex your writing skills across multiple sectors while learning from and contributing to a skilled, collaborative team.

And when it comes to benefits, we've got you covered:
* Generous annual leave allowance that increases with length of service
* Option to buy up to 5 additional days' holiday
* Freedom to work flexibly and remotely
* Real input into client work and strategy - your voice will be heard

If you're a commercially aware copywriter with a knack for SEO and content that actually delivers results - apply now. We're looking for someone who can balance creativity with clarity and who genuinely cares about making content better.

Make words work. Join us.

The Content Producer at Tommy's will lead the creation of engaging, accessible, and inclusive digital-first content that supports the charity's brand, campaigns, and fundraising goals. This role combines hands-on production with platform management, creative collaboration, and a strong focus on visual storytelling, accessibility, and audience impact.

Client Details

Tommy's is a UK charity that funds research into miscarriage, stillbirth and premature birth, providing expert information and support to help save babies' lives.

Description

• Working closely with the Marketing and Communications & Campaigns team, produce digital-first content (eg videos, animations, motion graphics) across all communications channels as part of broader content planning, brand and social media strategies
• Support the Creative Designer to develop and update print creative, collaborating closely with the wider Tommy's team on a variety of projects.
• Working knowledge of production methods, processes and an awareness of the latest trends in design and video production and editing
• Interrogate briefs, thinking innovatively and creatively about audience needs to produce content that resonates with our target audiences.
• Support the fundraising teams in the development of new products and initiatives, providing creative resource at any stage of the process from inception to delivery
• Adhere to, and champion our house style and tone of voice, ensuring all content is consistent and within brand guidelines
• Optimise content based on performance analytics and feedback
• Where required, attend and support in producing content during events Platform and relationship management
• Manage image and video library section of the Digital Asset Management system
• Product owner of Canva, keeping platform working efficiently, managing team access and licenses
• Own relationships with production agencies, freelancer photographers and videographers
• Working closely with Research Communications Manager, support with location filming and content production including at research centres and case studies
• Working closely with the Stories Manager, support with stories filming and production Accessibility and Diversity principles
• Develop brand and creative templates and processes to enable wider teams to deliver their own small design requirements (when needed)
• Alongside the Creative Designer, work closely to make sure all the charity's content and creative is of high quality, consistent in style, on brand, accessible and free of errors
• Ensure all content produced has digital accessibility in mind, this includes reviewing wider teams' projects for consistency and adherence to guidelines
• Champion visual representation and diversity across designed outputs and assets
• Keep up to date with best practice in all things related to content and creative including accessibility, digital and application of AI General marketing and communications activities
• Be a brand expert on Tommy's organisation activity, identity and tone of voice and how brand guidelines translate into digital-first content
• Support broader campaign planning by offering creative insights and feedback during development
• Work as part of broader project teams, incorporating specialists in public relations, marketing and fundraising, to generate outstanding multi-purpose campaigns and content
• Ensure our supporters are communicated with sensitively and efficiently.
• Anything else which might reasonably be asked, including volunteering at events Measures:
• Creative and video production to a high standard
• Understanding of production methods, design processes and platform management
• Delivery of agreed programme of activities within specified timescale and aligned to OKRs
• Adherence to accessibility and diversity principles
• Champion our house style and tone of voice, ensuring all content is consistent and within brand guidelines.

Profile

• 2+ years of design and video editing experience, including Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator, InDesign).
• Strong typography, layout, and visual storytelling skills, with a sharp eye for detail and production accuracy.
• Proven ability to create artwork from brief to final product, across digital and print formats.
• Experience producing high-quality, innovative multimedia content tailored to audience needs and channel strategies.
• Skilled in project and time management, able to meet tight deadlines independently and collaboratively.
• Confident in managing relationships with freelancers, production agencies, and internal stakeholders.
• Familiarity with e-news platforms (e.g. Adestra), Digital Asset Management systems, and tools like Canva and SharePoint.
• Experience championing brand values and visual identity, ensuring consistency across all outputs.
• Knowledge of accessibility and diversity principles in content creation, with a commitment to inclusive representation.
• Interest in the charity sector, with a proactive approach to continuous improvement and creative innovation.

Job Offer

• Location: Hybrid - Central London office 2 days/week)
• Hours: Full time (35 hours)
• Contract type: Permanent
• Salary: 34,000 - 36,000
• Annual leave: 25 days per year + bank holidays

Job Title: Content Designer (UX Writer)
Location: Bristol Harbourside/Edinburgh/Manchester/Halifax

Hybrid Working: 2 days onsite per week
Contract Length: 6 months
Rate: Competitive

About Client: Our client is a major UK-based financial institution, focused on innovation, inclusion, and customer-centric services. With a strong presence across the country, they are committed to transforming digital banking experiences and supporting communities through meaningful, user-focused design.

Who we're looking for
We're seeking a Content Designer / UX Writer to help bring our digital experiences to life across web and app platforms. If you have a passion for using language to simplify, guide, and connect, this is your chance to create real impact in a team that shapes products used by millions.

About the Role
In this role, you'll combine research, strategy, and storytelling to develop people-focused content that supports customers in achieving their goals. You'll work in a collaborative, agile environment with product owners, designers, and developers-taking ownership of content decisions and aligning tone and messaging with user needs and business intent.

What you'll be doing
Create clear, engaging, and accessible content for digital journeys
Use insights and research to shape conversations and experiences
Act as the content expert in agile squads
Define and maintain tone of voice and messaging consistency across touchpoints
Influence design thinking and share content best practices
Collaborate with legal, compliance, and branding stakeholders
Contribute to the overall UX strategy through writing and communication

What we're looking for
Proven experience as a UX Writer, Content Designer, or Conversation Designer
Ability to write in multiple tones of voice and adapt to different channels
Confident working in regulated or complex environments (financial services ideal)
Comfortable using design tools like Figma and collaborating within product teams
Skilled at balancing user needs, business goals, and legal requirements
Strong stakeholder management and communication skills

Why join us
You'll be part of a multidisciplinary design team driving digital transformation in one of the UK's most established financial institutions. We value inclusion, creativity, and continuous learning-providing a space where content designers can truly thrive.

Ready to apply
Send us your updated CV and portfolio/examples of relevant work. We'd love to hear how you approach content design.

Adecco is a disability-confident employer. It is important to us that we run an inclusive and accessible recruitment process to support candidates of all backgrounds and all abilities to apply. Adecco is committed to building a supportive environment for you to explore the next steps in your career. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.

Thank you for your interest in this opportunity. We receive a high volume of applications, and while we carefully review each one, only shortlisted candidates will be contacted by a recruiter. Every application is truly valued, and we appreciate the time you've taken to apply

Content Designer X2

UK Wide - with travel to client 1/2X a month

65-75,000 per annum + permanent benefits

Candidates must be eligible for SC Clearance ,

We're looking for a 2 experienced Content Designers to help create clear, accessible, and impactful content that empowers users and supports the transformation of digital services. The services you'll work on are often complex and high-impact, so we need people who can bring clarity where there is uncertainty and craft content that makes a real difference.

What you'll do

• Design and deliver user-centred content across digital and offline channels, ensuring it is clear, concise, and accessible.
• Apply evidence-based approaches to content design, using insights from research and data to inform decisions.
• Work closely with user researchers, service designers, and interaction designers to ensure content is fully integrated into the user experience.
• Develop content strategies that align with project goals and meet user needs.
• Simplify complex policy or technical information into content that is easy to understand and act on.
• Participate in agile ceremonies, contribute to sprint planning, and iterate content based on feedback.
• Engage with stakeholders to gather requirements, present content solutions, and secure buy-in.
• Create inclusive content that adheres to GDS standards and accessibility guidelines.
• Represent and defend content design decisions at different stages of the project lifecycle.
• Share best practice, mentor others, and contribute to the wider content and design community.

What we're looking for

You'll bring strong expertise in user-centred content design , ideally with experience working on government or public sector services. We'd like you to have:

• Demonstrable experience delivering content on complex projects, from concept to final implementation.
• A strong understanding of the (url removed) service standard and GDS content design principles.
• Experience collaborating with multidisciplinary teams to ensure content meets user needs.
• Ability to use data and user insights to inform and improve content design.
• A track record of creating inclusive, accessible content for diverse audiences.
• Strong facilitation and communication skills to engage with stakeholders and present content solutions.
• Experience developing content strategies and managing content across multiple channels.
• Confidence in quality-assuring content and representing design decisions to stakeholders.