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As the Digital Media Specialist (DMS), you will be tasked with ensuring a luxury online customer experience, through the representation of the Centre’s New and Pre-Owned vehicles, to drive sales and support the achievement of Centre’s objectives.

Reporting to the Used Car Manager, you will create high quality images, video content and digital media to showcase the Centres vehicle stock across online platforms. This role supports the Centre sales team to ensure vehicles are presented to the highest standard, diving customer engagement and customer enquiries.

Responsibilities:

Vehicle Photography & Media

• Capture high-quality, consistent images and video walkarounds of all vehicles for online listings
• Ensure all vehicles are photographed promptly once prepared for sale
• Edit and upload images to the Centre website, manufacturer portals, and third-party advertising platforms
• Maintain visual standards by presenting vehicles in a professional and appealing manner

Digital Media & Content

• Produce creative digital content for marketing campaigns, including short videos, social media reels, and promotional graphics
• Assist the Centre Support Manager and Marketing Department, with social media content production and unique creative initiatives that are in line with Porsche Brand and PRG Marketing strategy, to engage audiences and promote stock

Stock Management Support

• Work with the sales and preparation teams to track vehicles through the preparation process to ensure timely photography
• Co-ordinate vehicle valeting and preparation schedules to ensure availability for media capture
• Keep online listings accurate, ensuring all vehicle images, specifications, and details are up to date
• Assist in reporting on stock presentation and online visibility
• Assist with showroom preparation including vehicles, merchandise and displays
• Be proactive in maintaining professional standards of the Centre’s presentation

Equipment & Standards

• Maintain equipment and designated vehicle photo area(s) to professional standards
• Ensure compliance with brand guidelines for imagery and media output
• Identify opportunities to improve presentation standards and digital engagement

Requirements

Minimum Qualifications:

• Full Driving License held for over 2 years and be aged over 21 years (for insurance purposes)
• Strong photographic skillset and basic video production skill
• Creative eye for detail, composition, and branding
• Strong organisational skills and ability to work to tight deadlines
• Experience in using image editing software (Photoshop)
• Understanding of social media platforms and how to produce successful content
• Flexibility and diary management to work parallel with vehicle preparation timings and scheduling

Desirable Qualifications:

• Able to demonstrate at portfolio of automotive work
• Experience in an automotive retail environment
• Experience in using video editing software (Adobe Premier Pro or Rush)
• Knowledge of automotive retail and used car marketing

Benefits

In return, we offer:

• Basic Salary of £30,600 per annum
• Fixed hours each week - 5 days per week, Monday to Friday 8:30am to 6.00pm
• Option of a VW Group Vehicle at a preferential leasing rate
• 33 days holiday per, with extra for long service
• Preferential rates on several products and services, including high street brands, restaurants, gyms and Porsche products
• Life Assurance
• DC Pension Scheme
• Employee Assistance Program - support and advice on issues impacting your wellbeing
• Dedicated mental health champions

Centre

Porsche Centre East London is located opposite Gallions overground train Station (DLR) which you can easily reach from Custom House (Elizabeth Line). With free onsite parking and a short walk to Co-op and Starbucks. It’s also a five-minute walk from SportsDock – multi-use sports complex and Galyons Royal Dock – offering coffee shops and restaurants.

Company

Headquartered in Reading alongside Porsche Cars GB Ltd, Porsche Retail Group (PRG) are owned wholly by Porsche Germany. We operate several Porsche Centres, Service Centres and a Trade Parts Distribution Centre in and around London and the South-East.  

Our journey embodies the Porsche DNA, a love of sports cars and a passion for excellence and challenging the status quo.  Our centres feature state-of-the-art facilities and highly trained staff to ensure that the purchasing, servicing, and ownership experience of Porsche customers are of the highest quality. 

Porsche Retail Group are committed to promoting a culture that champions diversity and equal opportunities. 

PRG believe diverse teams are catalysts of innovation and create multiple new ideas. One of our priorities is to celebrate diversity in all its dimensions while shaping an aspirational and inclusive company culture.

• Develop and implement comprehensive content strategies aligned with business objectives.
• Conduct audience research, competitive analysis, and keyword research to identify content opportunities.
• Oversee the creation of engaging and high-quality content across various digital channels (blogs, social media, website, video).
• Manage the editorial calendar, ensuring timely publication of all content.
• Collaborate with cross-functional teams, including marketing, design, and product development.
• Optimize content for search engines (SEO) to improve organic visibility.
• Analyze content performance using analytics tools and provide actionable insights for improvement.
• Maintain brand consistency in tone, voice, and messaging across all content.
• Manage content distribution and promotion strategies.
• Stay up-to-date with digital media trends, SEO best practices, and emerging platforms.
• Manage external content creators and agencies as needed.
• Develop content guidelines and best practices for the organization.
• Report on content marketing ROI and key performance indicators.

• Proven experience as a Content Strategist, Content Manager, or similar role.
• Demonstrable success in developing and executing content strategies that drive results.
• Excellent understanding of SEO, content marketing, and social media best practices.
• Experience with content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Strong writing, editing, and proofreading skills.
• Ability to manage multiple projects and deadlines effectively in a remote setting.
• Proficiency in audience research and persona development.
• Strong collaboration and communication skills.
• A degree in Marketing, Communications, Journalism, or a related field is preferred.

• Develop comprehensive content strategies aligned with client marketing objectives and target audiences.
• Conduct audience research, keyword analysis, and competitive landscape assessments to inform content planning.
• Create and manage editorial calendars, ensuring timely and consistent content delivery.
• Oversee the creation of diverse content formats, including blog posts, articles, social media updates, video scripts, and website copy.
• Collaborate with designers, videographers, SEO specialists, and social media managers to ensure cohesive campaign execution.
• Analyze content performance using analytics tools (e.g., Google Analytics, social media insights) and provide actionable recommendations for optimization.
• Stay current with digital marketing trends, SEO best practices, and emerging content platforms.
• Manage client relationships, present strategies, and report on campaign performance.
• Mentor junior content creators and strategists, providing guidance and feedback.
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• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years of experience in content strategy, content marketing, or digital marketing.
• Proven experience developing and executing successful content strategies for B2B and/or B2C clients.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of SEO principles and their application to content creation.
• Proficiency with content management systems (CMS) and marketing automation platforms.
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• Strong project management and organizational skills.
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• Creative thinker with a data-driven approach to strategy.

• Develop and execute data-driven content strategies for a diverse portfolio of clients, encompassing website content, blog posts, social media, video scripts, and email campaigns.
• Conduct in-depth content audits and competitive analyses to identify opportunities and gaps.
• Define content goals, target audiences, key messaging, and editorial calendars.
• Oversee the content creation process, ensuring quality, consistency, accuracy, and adherence to brand guidelines.
• Collaborate with SEO teams to ensure content is optimized for search engines and user intent.
• Work with UX/UI designers to create user-friendly content experiences across websites and applications.
• Analyze content performance metrics (traffic, engagement, conversions) and provide actionable insights for optimization.
• Manage relationships with freelance writers, editors, and other content creators.
• Present content strategies and performance reports to clients and internal stakeholders.
• Stay abreast of the latest digital marketing trends, content formats, and platform updates.
• Develop and implement content governance policies and best practices.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 6 years of experience in content strategy, content marketing, or digital marketing, preferably within an agency setting.
• Proven track record of developing and implementing successful content strategies that achieve measurable results.
• Strong understanding of SEO principles, content management systems (CMS), and social media platforms.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Experience with analytics tools such as Google Analytics, SEMrush, or similar.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly.
• Familiarity with UX principles and their impact on content effectiveness.
• Creative thinker with a strategic mindset and a passion for storytelling.

• Developing and implementing data-driven content strategies for digital channels (website, social media, newsletters, etc.).
• Conducting audience research, identifying content gaps, and understanding user journeys.
• Overseeing content creation processes, ensuring quality, consistency, and brand alignment.
• Managing the editorial calendar and content production workflow.
• Analyzing content performance metrics and providing actionable insights for optimization.
• Collaborating with cross-functional teams to integrate content into broader marketing campaigns.
• Staying abreast of industry trends, SEO best practices, and emerging content formats.
• Providing guidance and mentorship to junior content creators.
• Briefing and managing freelance writers and contributors as needed.

• Develop and execute comprehensive content strategies aligned with overall marketing and business objectives, focusing on audience growth, engagement, and brand authority.
• Conduct audience research and analysis to identify content needs, preferences, and engagement opportunities.
• Define content pillars, themes, and editorial calendars that resonate with target audiences and support SEO strategies.
• Oversee the creation, editing, and optimization of high-quality content across various formats, including articles, blog posts, social media updates, video scripts, and website copy.
• Collaborate closely with marketing, design, product, and social media teams to ensure content consistency and effectiveness across all channels.
• Implement SEO best practices to maximize content visibility and organic search performance.
• Analyze content performance metrics, including engagement, reach, conversions, and SEO impact, and use insights to refine strategies.
• Stay abreast of industry trends, emerging platforms, and best practices in content marketing, digital media, and audience engagement.
• Manage freelance writers, editors, and other content creators, providing clear briefs and constructive feedback.
• Identify opportunities for content innovation, including new formats, channels, and storytelling approaches.
• Ensure all content adheres to brand guidelines, tone of voice, and legal compliance.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• A minimum of 5-7 years of experience in content strategy, content marketing, or digital journalism.
• Proven track record of developing and executing successful content strategies that drive audience engagement and achieve business goals.
• Strong understanding of SEO principles, keyword research, and content optimization techniques.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Experience with content management systems (CMS) and various digital marketing tools.
• Proficiency in analyzing content performance data and translating insights into actionable recommendations.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively in a remote team environment.
• A creative mindset with the ability to generate innovative content ideas.
• Must be based in the UK and have the right to work without sponsorship.

• Develop and execute comprehensive content strategies aligned with brand objectives and audience needs across digital channels.
• Oversee the creation, curation, and optimization of engaging content, including articles, blog posts, social media updates, video scripts, and more.
• Conduct audience research and market analysis to identify content opportunities and trends.
• Utilize analytics tools to monitor content performance, measure KPIs, and derive actionable insights.
• Collaborate closely with marketing, design, and product teams to ensure content is integrated across campaigns and platforms.
• Manage content calendars and editorial workflows to ensure timely delivery of high-quality content.
• Develop and maintain brand voice and style guidelines across all content outputs.
• Explore and implement innovative content formats and distribution strategies.
• Provide strategic guidance and mentorship to content creators and junior team members.
• Stay current with digital media trends, SEO best practices, and emerging content technologies.
• Manage relationships with external content contributors or agencies as needed.
• Analyze competitor content strategies and identify opportunities for differentiation.

• Develop and implement data-driven content strategies that align with business goals and audience needs.
• Conduct audience, market, and competitor research to identify content opportunities and gaps.
• Define content pillars, themes, and editorial calendars for various digital channels.
• Collaborate with cross-functional teams (editorial, marketing, SEO, product) to ensure content consistency and effectiveness.
• Develop content guidelines, tone of voice, and style guides.
• Oversee content creation, editing, and publishing processes.
• Utilise SEO best practices to optimise content for search engines and improve organic visibility.
• Analyse content performance using analytics tools and provide actionable insights for optimisation.
• Stay abreast of industry trends, emerging platforms, and best practices in content marketing and digital media.
• Manage content projects from conception to completion, ensuring timely delivery.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 5+ years of experience in content strategy, content marketing, or digital media.
• Proven ability to develop and execute successful content strategies that drive engagement and conversions.
• Strong understanding of SEO, SEM, social media marketing, and CMS platforms.
• Proficiency with web analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication skills, with exceptional editing and proofreading abilities.
• Strong analytical and problem-solving skills.
• Ability to manage multiple projects and stakeholders effectively in a hybrid work setting.
• Experience in the digital media or publishing industry is a strong plus.